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Olevia Product Overview Presentation

Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

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Page 1: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

Olevia Product Overview Presentation

Page 2: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

2 CONFIDENTIAL

Introducing an Entire New LCD Product Family

► 3 Series - Quality For Those that Spend Smart to Live Rich.

► Best-in-class basic video performance, entry-level hardware and software feature set

► Value-priced

► 5 Series - The Perfect Balance of Quality and Value.

► Exceptional video performance, comprehensive hardware and software feature set

► Performance priced

► 7 Series - Professional Grade Video Performance

► Professional-grade video performance, superb hardware/software feature set

► Specialty priced

Page 3: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

3 CONFIDENTIAL

► Value positioned► 1366x768 Resolution► Screen Sizes – 20” to 42”► Silver color industrial design► Horizontal & Vertical Speaker Orientation► Monitor Configuration Line (No Tuners)► Pixelworks DNX™ Video Processor► Inputs: HDMI, Component, S-Video, Composite, VGA► Basic software feature set► Available - Q2, 2006

3 Series - Quality For Those that Spend Smart to Live Rich.

Page 4: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

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► Performance-positioned► 1366x768 Resolution► Screen Sizes 27” – 42” ► Charcoal/black industrial design► Horizontal, Vertical or Interchangeable Speaker Orientation► Video Processing:

► 27-32” - ATI Xilleon™► 37” -42” - MTK MDDI™

► Tuner: ATSC/NTSC Combo► Inputs: HDMI, Component, S-Video, Composite, VGA► Advanced software feature set► Available - Q2, 2006

5 Series - The Perfect Balance of Quality and Value.

Page 5: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

5 CONFIDENTIAL

7 Series - Professional Grade Video Performance

► Professional Grade positioned ► 1920x1080 resolution► Screen sizes

► 37”+

► Charcoal black color industrial design► Interchangeable Speaker Design► Video Processing – SIliconOptix Realta HQV™► Tuner: Dual ATSC/NTSC ► Inputs: HDMI, Component, S-Video, Composite, VGA► Professional-grade software feature set► Discrete IR & RS232 Control► Available Q3, 2006

Page 6: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

6 CONFIDENTIAL

Product Line Features – 3, 5 and 7 Series

► “All” content has the Quality of high definition

► Quality hardware and software design that’s easy to operate

► Features focused on delivering the highest image Quality

► Quality for the long run

Quality at any cost, Quality at every price.

Page 7: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

7 CONFIDENTIAL

► All Olevia sets utilize the best-in-class video processors► Ensures that low resolution NTSC (480i) and 480p content looks crisp► Big Picture Technology scaling delivers:

► Up To 37% More Of The Analog Image► Up To 11% More Of The Digital Image

► No Distorted Images

“All” Content has the Quality of High Definition

Page 8: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

8 CONFIDENTIAL

► All Olevia sets have super-wide viewing angle► 178-degrees H/V

► Utilize patented in-plane switching technique► Ensures that content looks great in any seating position

“All” Content has the Quality of High Definition

Page 9: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

9 CONFIDENTIAL

► Dynamic Brightness & Contrast► Pure Edge Enhancement► Advanced Sharpness► Noise Reduction► Black Level Extender► White Peak Limiter► Flesh Tone Control► Adaptive Luma Control

“All” Content has the Quality of High Definition

Page 10: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

10 CONFIDENTIAL

Director’s Image Color Calibration – Out-of-the-Box

► 6500ºK Calibrated Color @ 2.2 Gamma► Red, Green, & Blue Gain Controls► Corrected Red, Green, & Blue Offsets► Optimized Gray Scale► Black Level Adjustment For NTSC & ATSC► Full Range Contrast Adjustment► Color & Tint Colors For Red/Blue Saturation► Sharpness

Focused on Delivering the Highest Image Quality

Page 11: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

11 CONFIDENTIAL

► Industry-first scrolling menu wheel► Clutter-free option selection► Intuitive ► Pictorial Based► Out-of-the-way location

► User mode select► Store – Optimized for Store Display► Home – Optimized for Home Use► Lighting – Adjusts to Room Lighting

► Full control of the image characteristics

User-Friendly OSD

Quality HW/SW Design that’s Easy to Operate

Page 12: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

12 CONFIDENTIAL

► Easy access input panel on back► Color-coded connectors► Plug-n-play connectivity (Digital and analog

EDID)► Auto-input detection► Auto-resolution detection

► Intuitive remote control► Flexible speaker location (some models)

Quality HW Design that’s Easy to Operate

Page 13: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

13 CONFIDENTIAL

User-Friendly Upgrade the Firmware Via A USB Port► Industry-first!► Customer upgradeable► Download New Firmware From Syntax Website.► Upgrade Via USB Drive* (Some models may require computer connection using XP

compatible driver.)

Via USB

USB Flash Drive

USB Computer

Quality Over the Long Run

Page 14: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

14 CONFIDENTIAL

Video Processing Quality

3 Series 5 Series 7 Series

Level 8 Independent Window Image Processing- High res in each Window vs 1 Low/1 High

Level 7 10-bit Image Processing- 2 Billion colors

Level 6 Motion Adaptive Scaling- Look ahead when interpolating between pixels /stretching resolution

Level 5 8-bit Image Processing- 16.7 million colors

Level 4 MPEG Decoding - e.g. Remove over-the-air broadcast artifacts

Level 3 3D Comb Filter, 3:2 Pull Down- Film to video conversion

Level 2 Scaling- e.g. 480p to 720p

Level 1 De-interlacing- e.g. 480i to 480p

Page 15: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

15 CONFIDENTIAL

3 Series Product Line

Model #

Color Speaker

Location

Resolution

Tuner Availability

MSRP

323V Silver Vertical 1366x768 NTSC May – 06 $ 399

327V Silver Vertical 1366x768 HDTV Monitor

Aug – 06 $ 599

332H Silver Horizontal 1366x768 HDTV Monitor

Jul – 06 $ 799

337H Silver Horizontal 1366x768 HDTV Monitor

Aug – 06 $ 999

342H Silver Horizontal 1366x768 HDTV Monitor

Aug - 06 $ 1,199

► Entry level video processing performance, basic hardware/software feature set

► Value-priced

•Prices subject to change.

- Quality For Those that Spend Smart to Live Rich.

Page 16: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

16 CONFIDENTIAL

5 Series Product Line

Model #

Color Speaker

Location

Resolution

Tuner Availability

MAP/ MSRP

527V Charcoal Gray

Vertical 1366x768 Combo NTSC/ATSC

May – 06 $ 799

532H Charcoal Gray

Vertical 1366x768 Combo NTSC/ATSC

Jul – 06 $ 999

537H Charcoal Gray

Horizontal 1366x768 Combo NTSC/ATSC

Aug – 06 $ 1,499

542i Charcoal Gray

Interchange-able

1366x768 Combo NTSC/ATSC

Jul - 06 $ 1,799

► High quality video processing performance, comprehensive hardware/software feature set

► Performance-priced

•Prices subject to change.

- The Perfect Balance of Quality and Value.

Page 17: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

17 CONFIDENTIAL

7 Series Product Line

Model #

Color

Speaker

Location

Resolution

Tuner Availability

MAP/ MSRP

742i Charcoal/Black

Interchangeable

1920x1080 Dual NTSC/ATSC

Sept – 06 $ 3,499

747i Charcoal/Black

Interchangeable

1920x1080 Dual NTSC/ATSC

August – 06 $ 4,499

► Professional-grade video processing performance and hardware/software feature set

► Specialty-priced

•Prices subject to change.

- Professional Grade Video

Page 18: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

18 CONFIDENTIAL

2006 Print Magazine Placement

► National marketing campaign

► Kicked off in Q2, 06► Lifestyle publications► HomeTheater - A/V

publications► ESPN Radio/Web► Academy Awards

Page 19: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

19 CONFIDENTIAL

LCD Technology – Olevia Industry Quotes

“Dollar for dollar, Olevia is the best value your money can buy!”

-- Ron Rosberg, Early Adopters, ABC Radio

“Olevia LCD TVs continue to deliver the best price performance standards in the consumer LCD TV segment--and continuously innovate on technology--driving true value and high quality for its customers!”

-- Bruce Pechman, TV Reporter & Consumer Tech Analyst, “Mr. Bicep”,

The Muscleman of Technology

“Syntax continues to be one of the fastest growing LCD TV brands in North America.”

-- Ross Young, President, DisplaySearch

Page 20: Olevia Product Overview Presentation. 2 CONFIDENTIAL Introducing an Entire New LCD Product Family ► 3 Series - Quality For Those that Spend Smart to Live

20 CONFIDENTIAL

Conclusion

► Deliver Tier 1 quality performance product at every price point

► Broadest quality product line up► Roadmap with exciting future high-quality

products► Logistics and service support system focused

on quality response► One of the fastest growing HDTV brands► Programs to drive consumer demand and

awareness