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OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Page 1: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

OLEDs at the Tipping Point

Sebastian W. SuhManager, Marketing & Sales

OLED Light Division

Page 2: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

2

I. Introduction

Introduction of LG Group

Introduction of LG Chem

Page 3: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Chemicals

Electronics

• LG Chem• LG Household & Health care• LG Life Science • LG Hausys• SEETEC

• LG Electronics• LG Display• LG Innotek• LG Siltron• Hiplaza• Lusem

• LG U+• LG International• LG CNS• LG N-Sys• LG Sports• Serveone• V-ENS• Medialog• HS Ad• G2R• L.Best

Introduction of LG Group

Telecom&

Services

Affiliated Companies Overview

2012 Total Sales : $145 Bil (1 USD=1,000 KRW)

Total Employees : 213,000

Foundation: January 5. 1947

HQ Address

LG Twin Towers, 20 Yeouido-Dong, Yeongdeungpo-Gu, Seoul 150-721, Korea

ChemicalsElectronics Telecom & SVC

31

87

27

Page 4: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Introduction of LG Chem

2005 2007 2009 2011 2012

10.8 11.4

15.8

22.7 23.3

5

10

15

20

25

LG Chem Sales

2005 2007 2009 2011 2012

1.01.6

3.03.3

3.5

1

2

3

4

5

IT & E Materials Sales

Bil. USD (1 USD=1,000 KRW)

LG Chem Organization

LG Chem

BatteryCompany

Petrochemicals

Company

IT & ElectronicsCompany

Optical Materials

Electronic Materials

OLED Light

LCD Glass Substrate

IT Film

Bil. USD (1 USD=1,000 KRW)

Page 5: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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II. OLED Light

OLED as a Human-Friendly Light

Proposed Cases

Applied Cases

Enlightening the Future…Today

Page 6: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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LED OLED

intensity (%)

wavelength(nm)

OLED as a ‘Human-Friendly’ Light

OLED’s Human-Friendly light quality has minimal health issues caused by artificial light

Side-effects of Artificial Light → Blue Light Hazard → Melatonin suppression → Negative influence on sleeping & health

Natural and Human-Friendly Light Qualities

→ Spectral Distribution and Color Wavelengths that possess positive characteristics from both a Psychological and Physiological perspective → The only high-efficiency / environment friendly light source to possess such characteristics

400 500 600 700 800

20

0

40

60

80

100

intensity (%)

wavelength(nm)

400 500 600 700 800

20

0

40

60

80

100

Page 7: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Proposed Cases

Rest Area Meeting Room

Office

Using OLED Light means lesser fatigue during meetings and real rest during breaks

Page 8: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Reception/Information VIP Lounge

VIP area

OLED can provide a comfortable and ‘premium’ atmosphere for distinguished guests

Proposed Cases

Page 9: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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As Office Lighting

Actual Applications being considered for Office Areas (Meeting Rooms)

Applied Cases

Page 10: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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As Decorative Sculptures

Actual Lighting Sculpture using OLEDs (June 2013)

23m

UN office

Atrium Chandelier

Applied Cases

Page 11: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Applied Cases US Embassy, Finland (Acuity Brands)

Trilia, designed by Acuity Brands and equipped with LG Chem OLED Panels

Page 12: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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III. OLED Characteristics & Advantages

Light Quality Advantages

- Natural Light with No Glare

- High CRI at Higher Color Temperatures

- Uniformity

Structural Advantages

- Thin

- Lightweight

- Low Heat

Page 13: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Light Quality

LED with Glare Issue OLED without Glare

Red Green BlueRed Green Blue

Strong & Directional Lightwith Glare

Soft & Diffusive Light without Glare

Decorative Lighting Desk StandMake-Up Room

Sleeping Room Dining Room

OLED’s spectral characteristics provide natural and pleasant light with no glare

retina

optic nerve

fovea

irislenspupil

Natural Light with No Glare

Page 14: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Light Quality

High CRI at 4000K

3000KCCT

Potential Applications

Fashion Shop Gallery

Fruit/Vegetable Shop Make-Up(Hair) Salon

OLED is the only light source that can naturally achieve CRI >90 @ >4000K~3000K

5000K 4000K

70

80

90

100

OLED

LED

CRI

CRI >90 @4000K

High CRI at Higher Color Temperatures

Page 15: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Luminance Uniformity Color change with angle

Light Quality

LG Chem OLED provides even luminance level and color uniformity

Max.

Min.

100 mm

10

0 m

m

Color change with angle

0.000

0.001

0.002

0.003

0.004

0.005

-80 -60 -40 -20 0 20 40 60 80

Angle(degree)

Δuv

Δuv

-80 -60 -40 -20 0 20 40 60 800.000

0.001

0.002

0.003

0.004

0.005

*100x100mm @3,000 nit

Uniform Light Distribution

Page 16: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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OLEDLED

OLEDs open the opportunity for unprecedented design with minimal loss of efficiency

Structure

Simple Structure

OLEDLED

Flat Lighting Comparison

Shape

Size

EfficiencyLoss

Thickness

Weight

300x300mm 300x300mm

25~30% 0%

6~20mm ~2mm

2~3kg ~0.5kg

Panel

Light Source

Efficiency Loss

LED Package

LED Module

Frame

Lighting Guide

Diffuser

-10~15%

-5%

-5%

-5%

Thin, Lightweight

Page 17: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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OLEDLED

StructureHeat Generation of OLED panel

OLED panels generate very little heat and do not require heat sinks

Simple Structure

No Heat Sink needed

Heat Sink

LED Module

Module Frame

*100x100mm @3,000 nit

0.5

1.0

1.5

020 40 60 80 100

2.0

Watt

lm/w

2.5

31℃

28℃

~40℃

Low Heat Generation

Page 18: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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III. LG Chem OLED Light

Product Roadmap / Performance

Current Product Line-up

New Product: Flexible (Bendable) OLED

Panels

Product Portfolio Overview

Detailed Specifications

Optimal Cost Structure

Development Status

Page 19: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Efficacy / LifetimeProduct Roadmap

Efficacy Lifetime

2011 2012 2013 2014 2015

50

100

150

0

45

60

80

100

135

lm/W

Year 2011 2012 2013 2014 2015

10

20

40

0

12

15

20

30

40

KHr

Year

30

Page 20: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Luminance / Shapes

Luminance Size

2011 2012 2013 2014 2015

2000

5000

0

3,000

4,000

5,000

cd/m2

Year

1000

4000

30003,000 3,000

2011 2012 2013 2014 2015

100

200

300

0

mm

Year

100x100

53x55

140x140

200x50

Flexible200x50

300x300

Product Roadmap

Page 21: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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LG Chem OLED - Product Line-up

100x100

Flexible (200x50)

50x200

55x53

Page 22: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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LG Chem - Flexible (Bendable) OLED Panels

Photo Specification

Size : 200mm x 50mm

Thickness : 0.20 mm

CCT : 4,000K

Efficacy : 45 lm/W

Flux : 73 lm

Uniformity : >85

CRI : >90

Voltage : 6.0

DC current : 250mA

LT 70 : Min. 15,000 Hrs

Bending Radius : 65mm

* Above specifications are subject to change.

Mass production to begin from 3Q 2013

Page 23: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Product ExamplesLG Chem Flexible OLED Panels

Page 24: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Type Rigid Flexible

Shape

Size(mm)

100x100 140x140 200x50 53x55 200x50

Model N6SA40 N6SA30 N8SA30 N6SC40 N6BA40 N6BA30 N6SB40 F4BA40

CCT(K)

4,000 3,000 3,000 4,000 4,000 3,000 4,000 4,000

Thickness(mm)

1.8 1.8 1.8 1.0 1.0 1.0 1.8 0.2

Efficacy(lm/W)

55 62 80 55 55 62 55 55

CRI >90 >90 >80 >90 >90 >90 >90 >90

Flux(lm)

75 75 75 155 73 73 20 73

LT70(Hrs)

15,000 18,000 20,000 TBD 15,000 18,000 15,000 18,000

Product Portfolio

Page 25: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Type Rigid Flexible

Size(mm)(active area)

100x100 (90x90)

140x140(129x129)

200x50 (190x40)

53x55 (46x46)

53x55 (46x46)

Model N6SA40 N6SA30 N8SA30 N6SC40 N6BA40 N6BA30 N6SB40 F4BA40

Thickness(mm) 1.8 1.8 1.8 1.0 1.0 1.0 1.8 0.2

CCT(K) 4,000 3,000 3,000 4,000 4,000 3,000 4,000 4,000

Efficacy(lm/W) 55 62 80 55 55 62 55 55

Flux(lm) 75 75 75 155 73 73 20 73

Uniformity(%) >85 >85 >85 >85 >85 >85 >85 >85

CRI >90 >90 >80 >90 >90 >90 >90 >90

Voltage(V) 6.2 8.5 8.5 6.4 6.2 8.5 6.2 6.0

DC Cur-rent(mA)

230 150 120 450 223 145 62 223

LT70(Hrs) 15,000 18,000 20,000 TBD 15,000 18,000 15,000 18,000

Detailed Specifications

Page 26: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Optimal Cost Structure

Optimal Cost Structure

LG ChemOLED Light

OLEDMaterialsLG ChemElectronicMaterials

GlassSubstrate

LG ChemLCD GlassSubstrates

Light Extraction

FilmsLG Chem

IT Film

Investment Plans

All key components are produced by LG Chem. Korea is the No.1 country for OLED displays, surrounded by best OLED infrastructure.

LG Chem has begun mass production in Gen.2 line. Finalized initial development of Gen.5 line through government funded project

LG Chem’sGen. 2in-line system

Gen. 5 EquipmentDevelopment- Government Funded Project (2010.6~2012.8)

Page 27: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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[ Appendix ]

OLED Lighting Applications

Co-Marketing / Exhibitions

Additional Application Ideas

LG Chem’s OLED Panel Photos

Page 28: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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OLED Lighting Applications Acuity Brands Lighting

Acuity Brands Lighting launched new OLED lightings using LG Chem OLED panels

Page 29: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Acuity Brands Lighting

ABL’s OLED Lightings equipped with LG Chem OLED Panels, introduced at LFI 2013

OLED Lighting Applications

Page 30: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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WAC Lighting

WAC’s OLED lightings equipped with LG Chem OLED panels

OLED Lighting Applications

Page 31: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Manta Rhei by SELUX

Selux’s OLED lighting equipped with LG Chem Panels, introduced at Light + Building 2012

OLED Lighting Applications

Page 32: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Italian Designer Project

Italian designers’ OLED Lightings using LG Chem OLED Panels, introduced at Euroluce 2013

OLED Lighting Applications

Page 33: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Co-Exhibition

Light+Building 2012 Euroluce 2013

LG Chem’s exhibition booths displaying partners’ OLED products

Strategic Collaboration Proposal

Page 34: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Glass Table (Transparent)

Display Showcase (High CRI, Design Freedom)

Premium Shops (High CRI, Design Freedom)

Additional Application Ideas Shop

Page 35: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Study RoomAdditional Application Ideas

Page 36: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Children’s HospitalAdditional Application Ideas

Page 37: OLEDs at the Tipping Point Sebastian W. Suh Manager, Marketing & Sales OLED Light Division

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Elderly HospitalAssisted Living(Silver

Town)

Elderly Hospital Assisted Living(Silver Town)

Additional Application Ideas

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