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Defeating odor with awesome since 1937, enticing you since ten seconds ago. Hello! Have you ever wondered where RAINBOWS come from?

Old Spice Direct Mail Ad

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This ad design project was intended to be a direct mail piece with a pop-up rainbow. While it received an A grade, the actual pop-up function didn't quite function as intended.

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Page 1: Old Spice Direct Mail Ad

Defeating odor with awesome since 1937,

enticingyou sinceten secondsago.

Hello!

Have you everwonderedwhere

RAINBOWScome from?

Page 2: Old Spice Direct Mail Ad

They come fromgood-smelling

armpits.

Andgood-smelling

armpitscome from

Old Spice

They come fromgood-smelling

armpits.

Andgood-smelling

armpitscome from

Old Spice