Featuring thousands of products (many ranking well on Google), business owner James Broad needed to find an agency that could work on the website’s back and front end without disrupting site traffic. The existing site also lacked adequate security, leaving it vulnerable to attacks from hackers.

Old Skool Hooligans run a B2C ecommerce Magento website selling cult T-shirts, film and music memorabilia. Cluttered and difficult to navigate the site needed a much cleaner look and clearer user journey to make online purchases straightforward for customers.

Old Skool Hooligans

DIGITAL

01457 857111 hello@fig.agency 172-174 High Street West, Glossop, Derbyshire SK13 8ER www.fig.agency

“Making the site secure was our over-riding priority because we process lots of personal and financial information. FIG’s digital experts obviously understood the hackers’ latest techniques and knew how to protect us both now and in the future.“

James Broad, Old Skool Hooligans

The updated site is now completely secure which means Old Skool Hooligans can trade with confidence. It is also extremely easy to administer in-house so product information and prices can be changed in an instant.

The updated site exudes visual appeal with bold, bright banners, strong fonts and short punchy copy to reflect the brand’s distinctive personality. It also communicates an underlying professionalism to build greater trust with customers.

That trust is supported by a much improved user journey achieved using a combination of graphic and digital design tools including a horizontal main menu, simplified site hierarchy and fewer steps to checkout. All of which means customers can now make an online purchase more quickly and easily.

The integrated approach FIG took has had a profound impact on how customers engage with it.

For the period September – December 2016 compared to the same period in the previous year:

✔ Site traffic increased by 30%

✔ Number of users who reached cart/checkout increased by 22%

✔ Number of orders increased by 10%

✔ New accounts increased by 206%

✔ Bounce rate reduced by 5%

✔ Exit rate reduced by 7%

DIGITAL

Solution

Over a period of three months, FIG’s digital team re-skinned and patched the Old Skool Hooligans’ website to minimise the risk of hacker attack.

“Making the site secure was our over-riding priority because we process lots of personal and financial information. FIG’s digital experts obviously understood the hackers’ latest techniques and knew how to protect us both now and in the future.” - James Broad, Old Skool Hooligans.

Meanwhile in close collaboration with the team at Old Skool Hooligans, FIG’s designers overhauled the site’s visual design and streamlined the user experience.

The re-skinned site makes use of third party integrated stock management systems and communicates directly with Google, Ebay and Amazon – updating products available automatically and linking the payment systems of those sites.

Links have also been created to relevant social media channels including Twitter, Facebook, Pinterest and Instagram.

Benefits

01457 857111 hello@fig.agency 172-174 High Street West, Glossop, Derbyshire SK13 8ER www.fig.agency

“The FIG team has a really strong grasp of how to engage with our audience online. Their insight was invaluable but they also encouraged my ideas and the end result is a site that still communicates our original brand values but does it in a more grown up way.“James Broad, Old Skool Hooligans