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OLD DOMINION
DATA CAPTURE GAME CONCEPT
2016
OLD DOMINION
Page 1
PRESALE CAMPAIGN OBJECTIVES
Maximize data collection in relevant tour markets
Engage fans with nostalgic 80s-style shooter game and exclusive limited edition Meat and Candy skinned guitar giveaway
1.
Use collected data to maximize ticket sales and tour awareness
2.
3.
OLD DOMINION
DATA CAPTURE ENTRY MECHANISM
Page 2
OLD DOMINION
GAME DESIGN: OPTION 1
Page 3
OLD DOMINION
GAME DESIGN: OPTION 2
Page 4
OLD DOMINION
GAME FUNCTIONALITY
Page 5
• Fans enter their email and location to play game and the chance to win a limited edition Meat and Candy guitar
• Fans have 3 opportunities or ‘lives’ to shoot as much meat and candy as possible
• Fans lose a life if they are hit by the falling meat and candy
• Once fan loses all of their “lives,” a social share option appears with their score and link to the game, as well as additional messaging teasing the tour announce
OLD DOMINION
Wednesday, August 17
10:00AM ET
DATA CAPTURE + GAME LAUNCH Data capture entry mechanism + game launched
on fullscreen.com/olddominion.
Promotion via email, banner on
oldominionband.com, Facebook ads and social
posts
Wednesday, August 24
10:00AM LOCAL
PRESALE LIVE Presale begins on fullscreen.com/olddominion.
‘On sale now’ messaging revealed on all social channels, banner on olddominionband.com
and Facebook ads
Monday, August 22
10:00AM ET
TOUR ANNOUNCE Tour and presale are announced on
fullscreen.com/oldominion.
Promotion via banner on olddominionband.com,
socials, email to all existing and new sign ups and
Facebook ads
August 17 - August 22
TIME TBD
REMINDER MESSAGING Social posts, press coverage
and continued Facebook ad spend
SUGGESTED CAMPAIGN TIMELINE
Page 6
Friday, August 26
10:00AM LOCAL
GENERAL SALE Presale links swapped out with general sale links
on fullscreen.com/olddominion
