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New UF/IFAS Extension Faculty
GUIDEBOOK
Original written by: Nick Place & Cynthia M. Higgins, revised in 2009 by Cynthia M. Higgins & Cheri Winton Brodeur. Current edition revised by Amy Harder, Coordinator, PDEC.
WELCOME 5
Objectives of New Faculty Onboarding Process 5
COUNTY OR MULTI-COUNTY AREA INFORMATION 7
The UF/IFAS Extension Office 7
County Extension Faculty & Staff 7
UF/IFAS Extension Advisory Councils & Foundations 9
Office Procedures Checklist 10
THE FIRST MONTH OF HIRE 13
2 – 6 MONTHS ON THE JOB 15
7 – 12 MONTHS ON THE JOB 17
12 – 18 MONTHS ON THE JOB 19
18 MONTHS – 3 YEARS ON THE JOB 21
KEY PERSONNEL FOR UF/IFAS EXTENSION 23
A QUICK GUIDE TO THE UF/IFAS EXTENSION BRAND 25
CONTENTS
Dear New Faculty,
Welcome to UF/IFAS Extension! Beginning a new job can be
an exciting adventure that comes with some apprehension.
There is so much to learn and it will seem like there is limited
time to learn it all. Your County Extension Director (CED),
District Extension Director (DED), mentor, and the Program
Development and Evaluation Center (PDEC) are all here to help
you succeed in your new role. Florida Extension is a vast organ-
ization with a single mission and vision. Our promise to you is
that we, as an organization, will provide you with the tools to
empower you to achieve your professional Extension goals.
This orientation and socialization guidebook is divided into
a series of months starting with the first month. Each time
period provides information that shows what you should be
learning during that time period. A series of check-off sheets
is included for you to use. There are also check-off sheets for
your CED, DED, formal mentor, Program Leaders, PDEC, and
regional specialized agents (RSAs). It is your responsibility to
follow the guide and complete these training assignments in
a timely manner as advised by your CED, DED, and mentor. I
encourage you to make use of this resource and the multitude
of people who are here to help you succeed.
We are glad to have you as the newest member of the UF/IFAS Extension Family, and I wish you great success in your new Extension career. I look forward to getting to know you and learning about your work!!
Dr. Nick T. Place Dean for UF/IFAS Extension & Director, Florida Cooperative Extension Service
WELCOME
Objectives of New Faculty Onboarding Process
The goal of the New Faculty Onboarding Process is to help you develop the skills, knowledge, attitudes, and aspirations
necessary to become a successful UF/IFAS Extension faculty member. The following objectives are designed to achieve
that outcome. New faculty members will:
1. Be able to articulate the policies, procedures,
and resources related to County Operations,
affirmative action/civil rights, office operations,
professional associations, and reporting.
2. Develop a personal philosophy of Cooperative
Extension based on knowledge of the missions
and history of the U.S. land-grant system and
UF/IFAS Extension.
3. Develop the knowledge and skills necessary to
plan, implement, and evaluate nonformal
educational programs.
4. Develop a broad knowledge base for their assigned
geographic area, including demographics, leading
industries, elected officials, economic trends,
media outlets, and other service providers.
5
COUNTY OR MULTI-COUNTY AREA INFORMATION
7
The UF/IFAS Extension Office
Overview: Learning experiences outlined in this section will
help acquaint you with office organization and procedures
unique to every office and organization. It is important to
learn staff members’ names and the office procedures as
soon as possible. To facilitate this section, use the following
worksheets: Staff, Extension Councils and Committees, and
Office Procedures checklist.
Your CED and/or DED or a person designated by him/
her will help you become familiar with each item suggested.
You may have other questions and the staff will also want to
discuss with you other items about office procedures.
Timeline: Complete during the first two weeks of your
start date.
County Extension Faculty & Staff
Objective: Be able to identify all faculty and staff members by
name, title, and major responsibilities. Achieve this by meeting
with each faculty and staff member and discussing their role
and major responsibilities. Record appropriate information in
the space provided.
County Faculty Name ____________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
County Faculty Name ____________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
County Faculty Name ____________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
County Faculty Name ____________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
County Faculty Name ____________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
County Faculty Name ____________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
County Faculty Name ____________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
County Faculty Name ____________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
COUNTY OR MULTI-COUNTY AREA INFORMATION
8
Staff Name _____________________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
Staff Name _____________________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
Staff Name _____________________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
Staff Name _____________________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
Staff Name _____________________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
Staff Name _____________________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
Staff Name _____________________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
Staff Name _____________________________________________
Title/Program Area ______________________________________
________________________________________________________
Major Responsibilities ____________________________________
________________________________________________________
9
UF/IFAS Extension Advisory Councils & Foundations
Objective: Be able to identify UF/IFAS Extension-related
groups, such as councils and foundations; how often
they meet; and the individuals who serve as members of
those groups.
Instructions: Consult with your CED, office colleagues, and
staff to complete the following table and acquire a member-
ship list for each council or foundation. Save a copy of each
council or foundation’s membership in the same folder you
save this Handbook.
Council/Foundation Name ________________________________
Meeting Schedule _______________________________________
________________________________________________________
President/Chair _________________________________________
________________________________________________________
Council/Foundation Name ________________________________
Meeting Schedule _______________________________________
________________________________________________________
President/Chair _________________________________________
________________________________________________________
Council/Foundation Name ________________________________
Meeting Schedule _______________________________________
________________________________________________________
President/Chair _________________________________________
________________________________________________________
Council/Foundation Name ________________________________
Meeting Schedule _______________________________________
________________________________________________________
President/Chair _________________________________________
________________________________________________________
Council/Foundation Name ________________________________
Meeting Schedule _______________________________________
________________________________________________________
President/Chair _________________________________________
________________________________________________________
Council/Foundation Name ________________________________
Meeting Schedule _______________________________________
________________________________________________________
President/Chair _________________________________________
________________________________________________________
Council/Foundation Name ________________________________
Meeting Schedule _______________________________________
________________________________________________________
President/Chair _________________________________________
________________________________________________________
Council/Foundation Name ________________________________
Meeting Schedule _______________________________________
________________________________________________________
President/Chair _________________________________________
________________________________________________________
Office Procedures Checklist
Objective: Be able to articulate the policies, procedures, and
resources related to office operations.
Instructions: Please go through the office procedures outlined
in the following table with the office assistant and/or your
supervisor and check off each as you go. It is important to
know this information for your own benefit as well as to be able
to assist others.
10
Office Operations Date Completed
Daily Routine:
Office hours
Parking arrangements and regulations
Location of personal files (hard copies)
Location of historical program files (hard copies and electronic copies)
Desks/offices for faculty and staff
Keys for building and office
Janitorial services schedule
Community property (e.g. coffee pot, fridge, microwave, dishes)
Security (lock-up responsibilities, etc.)
Personal safety
Communications:
Phone system (technical overview, use policies)
Proper way to identify yourself
Incoming-outgoing mail
County e-mail policies
Inter-office communications
Faculty/staff meetings (purpose, time, dates)
Polycom/Videoconferencing/Distance Communication
UF/IFAS Extension Directory
Computer, e-mail, and Internet use
Finance and Reporting:
Office budget and travel allowances
Special funds (coffee, flowers, gift showers, etc.)
Travel approval procedure
Weekly/monthly itinerary
Office Operations Date Completed
Reports – county level
Expense accounts (171 and 182 accounts, forms, procedures, etc.)
Pcard and purchasing procedures
Cost recovery/revenue enhancement
Resources and Publications:
Scheduling use of facilities and equipment
Explanation and use of audio visual equipment, laptops, and resources
Mailing lists
Copier procedures
Facility management and maintenance
Publications display and distribution
Orientation to office resources (reference books, files, etc.)
County vehicles (check out and use procedures)
Quick Guide to the UF/IFAS Brand
Subscribe to EDIS update/RSS feed
Other: (specify)
11
THE FIRST MONTH OF HIRE
13
It is important to work with your CED, DED, mentor and others
listed below during this first month to determine the time frame
and any changes they wish to make in your training process.
This is a guide and your training requirements may change
based on your past experience and abilities. During this first
month you should be concentrating on office know-how, what is
expected of you and learning the broad overview of the
Extension organization.
• Meet with your County Extension Director.
- Discuss expectations of the job, professional scheduling
and professional image.
- Discuss county issues, demographics and census
information.
- Discuss county policies and procedures.
- Discuss county structure.
- Discuss county program timeline or
county calendar.
- Learn about developing a personal professional
development plan.
• Meet other members of the UF/IFAS
Extension Office.
• Attend UF/IFAS Extension programs in your county
regardless of programmatic area.
• Discuss programs with each agent in the office.
• Review your predecessor’s Plan of Work for the past
year to learn about the recent programs and activities in
your county.
• Take the opportunity to visit clientele with other agents in
the office.
• Meet key leaders within your county, including members of
the overall advisory committee.
• Meet county administrators and county
commissioners, if allowed.
• Get your office organized.
- Organize your office supplies
- Set up your email account. Get GatorLink username.
You will have time to get your Gator1 card at the
Extension Faculty Development Academy.
- Gather resources (phonebooks, directories, etc.)
- Order business cards
- Review files and familiarize yourself with
file organization
• Meet with county human resource professionals
to discuss county benefits (if applicable).
• Take a county tour.
• Discuss available office record keeping systems.
You will need to meet with a mentoring agent during your first
three months on the job. Your mentor will assist you with the
basic understanding of extension programming, agent roles and
responsibilities, and primary job duties.
• Attend a UF/IFAS Extension class, workshop,
and/or field day taught by your mentor or an
experienced colleague.
• UF/IFAS Extension programming:
- Discuss UF/IFAS Extension programming.
- Discuss role and focus of programming
in county.
- Discuss with mentor how programs are developed
using input from clientele, advisory committees and
county statistical data.
• Discuss record keeping and ideas for accurate
and efficient record keeping.
• Contact your program leader and request
names of state specialists you should contact.
• Familiarize yourself with state UF/IFAS
Extension resources.
- County Operations
- UF/IFAS Communication Services
- Research and Education Centers
- EDIS publications
- In-service trainings
- UF/IFAS Extension Brand at
http://branding.ifas.ufl.edu
- Learn how to identify your self properly on page 22 of
the UF/IFAS Branding Guide, http://branding.ifas.ufl.
edu/file/ufifas-brand-identity-guidelines/
THE FIRST MONTH OF HIRE
2 – 6 MONTHS ON THE JOB - Find the current UF/IFAS Extension logo here
http://branding.ifas.ufl.edu/logos/ and learn
how to use it in the UF/IFAS Branding Guide on
pages 16-17, http://branding.ifas.ufl.edu/file/
ufifas-brand-identity-guidelines/.
- Order a business card here http://branding.ifas.ufl.
edu/business-card-order-form/
- Check out the communications training webinar
provided by UF/IFAS Communications,
http://branding.ifas.ufl.edu/training/
- Become familiar with the services and staff of UF/
IFAS Communications, http://branding.ifas.ufl.
edu/services/
• Meet with UF/IFAS Human Resources to discuss myUFL,
leave time, time reporting, etc., if appropriate. County-
only faculty need to make sure they spend time with
county HR.
• Meet with your DED – District Extension Director.
With your CED and DED, you should
• Review the Extension Reporting System.
- Discuss ROA and POW.
- Discuss Workload reporting.
- Discuss 4-H Online and 4-H reporting with
your 4-H RSA, if applicable.
• Discuss advisory committees and their role.
• Discuss affirmative action and all
reasonable efforts.
- Review DED web site at http://ded.ifas.ufl.edu
- Review affirmative action basics
• Review the annual evaluation process.
• Review job expectations and general job duties.
• Understand role of the professional.
- Professional behavior standards.
- Time management, professional scheduling, and
balancing personal and professional time.
- Professional development, including the annual
competency assessment and professional devel-
opment plan.
All new county faculty will also need to complete the following
activities related to state level training:
• Enroll in the Extension Faculty Development Academy by
registering at:
http://pdec.ifas.ufl.edu/inservice_training/
• Request to be added to the Extension Faculty
Development Academy course site by contacting Priscilla
Zelaya, PDEC Graduate Assistant, at [email protected]
• Begin to work on UF/IFAS Extension New Faculty
Extension professional development web modules. Your
CED, DED, and mentor will answer questions related to
these four modules assigned this first month:
General Topics Date Completed
Human Resources: Getting Started
History and Philosophy of Extension
Ranks, Roles and Responsibilities
Getting to know your county clientele and stakeholders
Leave Guidelines
Multi County Agents
• Spend time in each county office to meet Extension
professionals and support staff in each office.
• Meet with the CEDs in each office to review expectations.
4-H Agents
• Meet with the Regional Specialized Agent (RSA) for
your District.
Faculty with Master Gardener Responsibilities
• Meet with the State Specialized Agent (SSA)
14
During months 2-6 you should be working closely with your
mentor, CED, DED, and PDEC, learning about Extension
programs in more detail, and continuing to build a UF and
community network. You may also be beginning to work with
an existing advisory committee or learning about developing
an advisory committee.
• Attend and complete Sessions A & B of the Extension
Faculty Development Academy.
• Schedule monthly check-ins with your mentor for the
remainder of your first year.
• Begin learning about program planning and
logic models.
- Program Planning: http://www.uwex.edu/ces/
pdande/planning/index.html
- Creating Logic Models: http://www.uwex.edu/ces/
pdande/evaluation/evallogicmodel.html
• Affiliate yourself with at least one state Initiative team:
http://pdec.ifas.ufl.edu/teams/.
• If there is an advisory committee already in
place, meet members of advisory committee (individually
if possible) to get to know them better.
- Review information of effective advisory committees
(see PDEC module on advisory committees).
- Review needs assessment information.
• Continue to observe other county faculty
members in delivering programs.
• Participate in advisory committee meetings of other
faculty in your county.
• With permission from your CED sign up for in-service
training opportunities.
2 – 6 MONTHS ON THE JOB
15
7 – 12 MONTHS ON THE JOB• With help from your CED to guide appropriate con-
nections, begin to establish a working relationship with
multi-county, REC and University-based faculty.
- Schedule time with co-workers to become familiar
with their programs, areas of expertise, etc.
- Attend programs of agents in neighboring counties
to become more familiar with different types
of programs.
• With input from your program leader, meet (in-person or
by phone) with three state specialists in your program-
matic area to learn about their areas of expertise.
Met with: ______________________________________
Met with: ______________________________________
Met with: ______________________________________
• If you are not a 4-H agent, meet with 4-H agent to
discuss opportunities available working with
4-H youth.
- Discuss mission and goals of Florida 4-H.
- Identify areas of 4-H in which your subject matter
expertise can be applied to promote positive
youth development.
• Attend meetings of county agencies and groups
(Cattleman, Water Management, United Way, etc.) to
become familiar with other groups and agencies within
the county.
PDEC Web modules to complete during 2-6 months
Date Completed
History and Philosophy of the Land-Grant Universities
Collaborating with Other Faculty
Travel Guidelines
Acronyms
UF/IFAS Service Units
Affirmative Action/ADA Compliance (in Extension Faculty Development Academy course)
Workload Reporting
Reaching Parity
Initiative and Priority Work Groups
Advisory Committees
Introduction to Information Technology
16
During the 7th through the 12th month you should have your
programs set up including needs assessment planning, and
logic models. You should be able to develop SMART objectives
and have an evaluation plan in place. You should be meeting
on a regular basis with an existing advisory committee or
have developed your new advisory committee and held the
initial meeting. You should also have begun to work with state
specialists in your program area. You should be continuing
both your county and university networking.
• Create professional development plan following the
Extension Self-Competency Assessment instructions
provided by PDEC at: http://pdec.ifas.ufl.edu/
prof_dev.shtml.
- Sign up for appropriate in-service trainings.
• Develop and deliver your first UF/IFAS Extension
educational activity tied to one of your major programs.
• Develop and carry out UF/IFAS Extension programming.
Share at least one formal program with your CED by
demonstrating you have:
- Prepared a written plan/outline for topic being taught.
- Located and arranging for use of resources and
facilities in the community.
- Market the UF/IFAS Extension program. Contact
Tracy Bryant ([email protected]) at UF/IFAS
Communications to assist with developing a
marketing piece to promote your program.
- Motivated participants to meet their needs
for learning.
- Used appropriate teaching techniques and
UF/IFAS Extension methods in delivering
educational programs.
- Ask for assistance from other county faculty, CED,
mentor, state specialists, and program leader
as needed.
- Send your first program plan including logic
model and evaluation plan to DED for guidance and
recommendations.
• Develop first Plan of Work with assistance from
CED and DED.
• Continue working with mentor.
• Assist 4-H agent with planning and delivering youth
development programs, if appropriate.
• Update calendar.
• Join professional association, if applicable.
7 – 12 MONTHS ON THE JOB
17
12 – 18 MONTHS ON THE JOB
During the 12th through 18th month you should be working on
improving your UF/IFAS Extension programs, you should be
getting actively involved in a UF/IFAS Extension association
and a state focus team. You should be managing your advisory
committee more effectively. You should be working on
effective methods of communication as well as improving
time management. You should be implementing methods
to reduce burnout including strategies related to balancing
work and home.
• Update and review your personal professional
development plan.
• Contact mentor on a regular basis via phone, email or
personal contact.
• Review and discuss, with 4-H Agent/Coordinator, youth
development work in your programmatic area.
• Hold a formal advisory committee meeting.
• Formally evaluate one or more of your programs, if you
have not already done so. Meet with PDEC, other county
faculty, CED, DED, state specialist, and/or mentor to assist
with evaluation.
- Use different evaluation methods and strategies.
- Analyze results and report those results.
- Be knowledgeable about state and county reporting.
- Be knowledgeable about customer
satisfaction surveys.
19
12 – 18 MONTHS ON THE JOB
• Work with a multi-county program as a team member
(beef forage group, 4-H district group, FCS planning
group, etc.) assisting with planning a district or regional
program, if appropriate.
• Demonstrate your responsibilities related to
multi-disciplinary programming.
- With co-workers
- In multi-county teams and groups
- In district
• Have a completed Plan of Work and Professional
Development Plan.
• Attend a promotion and permanent status workshop.
• Understand Scholarship as it relates to UF/IFAS Extension.
- Begin to build a scholarship portfolio of all creative
works and programs.
- Share information with colleagues and peers and ask
for input.
• Begin to look for external funding that can assist with
supporting programming efforts.
• Have your teaching peer-reviewed.
20
During this time period you should be reaching the level of
“expert” in designing effective programs that meet your
communities’ needs, you should be improving your leadership,
grant writing and marketing skills by attending appropriate
in-service training opportunities. You should be improving
your team building skills. You should be completing your
promotion and permanent status package, if applicable. You
may actually at this point be interested in becoming a mentor
to a new faculty member.
Now is the time that you will start reviewing what you need to
complete for your 3rd year packet. There are several compo-
nents that will assist you in strengthening your programming.
• Review professional development opportunities that
would be helpful for career growth.
- Become active in your professional association.
° Attend and participate in meetings.
° If possible, attend regional and
national meetings.
° Apply for awards, if applicable.
- Select appropriate in-service trainings.
• Continue to work with CED and state specialists to discuss
evaluation, accountability, and reporting.
• Serve on an Initiative and Priority Work Groups in your
area of interest/program.
• Develop a plan for writing your 3rd year packet.
• Continue to look for outside funding to support
programming efforts.
• If applicable, begin academic progress towards
Master’s degree.
• Publishing on EDIS
18 MONTHS – 3 YEARS ON THE JOB
21
KEY PERSONNEL FOR UF/IFAS EXTENSION
23
Extension Dean and Director
Nick Place 352-392-1761 [email protected]
Senior Associate Dean
Thomas (Tom) Obreza 352-392-1761 [email protected]
Program Leaders
Michael Gutter Associate Dean for Extension and State Program Leader 4-H Youth Development, Families, and Communities
352-392-1761 [email protected]
Pierce Jones Extension Program Leader Energy Programs
352-392-8074 [email protected]
Martin (Marty) Main Associate Dean for Extension – Environmental and Natural Resources Associate Director – Florida Sea Grant Program Extension and Education
352-392-1837 [email protected]
Saqib Mukhtar Associate Dean for Extension Agricultural Programs
352-392-1761 [email protected]
District Extension Directors
Tim Momol District III – Central
352-392-1781 [email protected]
Anita Neal District V – South
561-993-1280 [email protected]
Eric Simonne District II – Northeast
352-392-1781 [email protected]
Brenda Rogers District IV – South Central
813-757-2195 [email protected]
Pete Vergot District I – Northwest
850-875-7137 [email protected]
KEY PERSONNEL FOR UF/IFAS EXTENSION
24
Program Development and Evaluation Center
Amy Harder Associate Professor, Coordinator
352-273-2569 [email protected]
Diane Craig Research Analyst (reporting including Workload)
352-294-1997 [email protected]
Tyann Haile Program Assistant (in-service & new faculty training)
352-392-0386 [email protected]
Glenn Israel Professor (Customer Satisfaction Surveys)
352-273-2586 [email protected]
Matt Benge Assistant Professor (professional development)
352-294-1996 [email protected]
County Operations
Charlotte Simmons (travel, grants, leave) 352-273-3433 [email protected]
24
2525
UF/IF
AS E
xten
sion
is us
ing
a st
rage
tic
mar
ketin
g in
tiativ
e th
roug
hout
the
stat
e to
build
aw
aren
ess o
f all t
he g
reat
wor
k ou
r
facu
lty a
nd st
aff d
o ev
ery
day.
Bui
ldin
g a
unifi
ed b
rand
requ
ires c
omm
itmen
t—pe
ople
nee
d to
be
expo
sed
to
cons
isten
t mes
sage
s ove
r tim
e so
that
they
dev
elop
a cl
ear u
nder
stan
ding
of w
ho w
e ar
e an
d w
hat w
e
stan
d fo
r.
Havi
ng a
con
siste
nt id
entit
y an
d un
ified
pre
senc
e
will
mak
e th
e UF
/IFAS
Ext
ensio
n br
and
stro
ng a
nd
reco
gniza
ble.
It w
ill lin
k us
to o
ur g
reat
est s
tren
gth,
the
Univ
ersit
y of
Flo
rida,
and
we
can
easil
y le
vera
ge
this
conn
ectio
n to
com
mun
icat
e im
port
ant m
essa
ges
abou
t our
org
aniza
tion.
In th
is gu
ide,
you
’ll le
arn
abou
t the
cur
rent
UF/
IFAS
Exte
nsio
n lo
go a
nd id
entit
y st
anda
rds,
incl
udin
g ho
w to
iden
tify
ours
elve
s and
how
to u
se th
e lo
go. Y
ou’ll
also
lear
n ho
w y
ou c
an h
elp
to m
arke
t UF/
IFAS
Exte
nsio
n.
It is
impo
rtan
t tha
t all m
embe
rs o
f the
UF/
IFAS
fam
ily
unde
rsta
nd th
eir r
ole
in liv
ing
out t
he b
rand
. Ther
e is
grea
t pow
er w
hen
man
y sh
are
a co
nsist
ent v
oice
, so
each
UF/
IFAS
facu
lty a
nd st
aff m
embe
r is c
ritic
al to
com
mun
icat
ing
and
mar
ketin
g ou
r bra
nd.
UF/IF
AS E
xten
sion
Bran
d Ba
sics
Key
Mes
sage
s to
Com
mun
icat
e•
UF/
IFAS
Ext
ensi
on p
rovi
des p
ract
ical
ed
ucat
ion
you
can
trus
t, to
hel
p pe
ople
, bu
sine
sses
and
com
mun
ities
solv
e pr
oble
ms,
deve
lop
skill
s and
bui
ld a
bet
ter f
utur
e.•
Whe
n yo
u us
e U
F/IF
AS E
xten
sion
, you
can
be co
nfide
nt
that
exp
erts
hav
e re
view
ed a
nd d
evel
oped
edu
catio
nal
prog
ram
s to
ensu
re th
at y
ou re
ceiv
e th
e be
st
info
rmat
ion
for y
our n
eeds
. •
UF/
IFAS
Ext
ensi
on e
mpl
oyee
s and
vol
unte
ers
wor
k ha
rd a
t im
prov
ing
the
qual
ity o
f life
for o
ur
neig
hbor
s and
com
mun
ities
. We
prov
ide
solu
tions
to
ever
yday
pro
blem
s.Ho
w W
e W
ant t
o Pr
esen
t Our
selv
es•
UF/
IFAS
Ext
ensi
on is
a tr
uste
d fr
iend
to w
hom
cl
ient
s ca
n tu
rn fo
r su
ppor
t whe
n th
ey n
eed
relia
ble
info
rmat
ion
and
advi
ce.
• U
F/IF
AS E
xten
sion
is fr
iend
ly, c
arin
g, tr
uste
d,
com
mit
ted,
app
roac
habl
e, d
own
to e
arth
, pra
ctic
al,
info
rmed
, and
kno
wle
dgea
ble.
• W
e ar
e re
laxe
d an
d fr
iend
ly b
ut a
lso
know
ledg
eabl
e an
d in
form
ativ
e. W
e us
e ev
eryd
ay la
ngua
ge th
at
ever
yone
will
und
erst
and.
Appl
ying
the
Bran
d
1. In
trod
uce
your
self:
“Hi,
my
nam
e is
[
]
, and
I w
ork
for U
F/IFA
S Ex
tens
ion
[
]
Cou
nty.
”
2. De
liver
you
r mes
sage
: “W
e pr
ovid
e pr
actic
al
educ
atio
n yo
u ca
n tr
ust,
to h
elp
peop
le,
busin
esse
s and
com
mun
ities
solv
e pr
oble
ms,
de
velo
p sk
ills a
nd b
uild
a b
ette
r fut
ure.
”
3. Pa
yoff
with
our
slog
an: “
We
are
all a
bout
pro
vidi
ng
solu
tions
that
mak
e yo
ur lif
e be
tter.”
4. Em
phas
ize so
lutio
ns a
nd sa
y it
with
gus
to.
UF/IF
AS E
xten
sion:
W
hat’s
in a
Nam
e?Th
e na
me
for o
ur o
rgan
izat
ion
is U
F/IF
AS
Exte
nsio
n. N
ames
like
Flo
rida
Coo
pera
tive
Exte
nsio
n Se
rvic
e, C
ount
y Ex
tens
ion
Serv
ice,
etc.
, sho
uld
no lo
nger
be
use
d. U
se th
e fo
llow
ing
stru
ctur
e to
iden
tify
UF/
IFAS
Ex
tens
ion
office
s:
UF/
IFAS
Ext
ensi
on [i
nser
t cou
nty
nam
e]
For e
xam
ple:
UF/
IFAS
Exte
nsio
n Br
owar
d Co
unty
UF/IF
AS E
xten
sion’
s Cur
rent
Log
oA
ccor
ding
to U
nive
rsity
of F
lori
da re
gula
tions
, the
UF/
IFAS
Ex
tens
ion
logo
mus
t app
ear
on a
ny U
F/IF
AS E
xten
sion
pu
blic
atio
n, w
ebsi
te, e
tc. W
e ar
e cl
ose
part
ners
with
coun
ty
gove
rnm
ent,
and
the
UF/
IFAS
Ext
ensi
on lo
go ca
n be
use
d w
ith a
coun
ty lo
go; h
owev
er, i
t can
not a
ppea
r lar
ger t
han
the
UF/
IFAS
Ext
ensi
on lo
go.
Mai
ntai
ning
the
inte
grit
y of
the
UF/
IFA
S E
xten
sion
lo
go is
impo
rtan
t. It
mus
t be
pres
ente
d in
a c
lear
, co
nsis
tent
and
eff
ecti
ve m
anne
r. A
lway
s use
ori
gina
l di
gita
l art
. The
logo
cann
ot b
e re
draw
n, re
-pro
port
ione
d or
m
odifi
ed in
any
way
.
Usin
g th
e UF
/IFAS
Ext
ensio
n Lo
go w
ith th
e Co
unty
Log
oTh
e U
F/IF
AS E
xten
sion
logo
mus
t alw
ays b
e us
ed w
hen
a lo
go fo
r a co
unty
is u
sed.
In th
ese
inst
ance
s, th
e U
F/IF
AS
logo
shou
ld b
e pl
aced
abo
ve o
r to
the
left
of t
he co
unty
’s lo
go. W
hen
used
in th
is w
ay, t
he U
F/IF
AS lo
go a
nd th
e co
unty
logo
show
a p
artn
ersh
ip b
etw
een
UF/
IFAS
and
th
e co
unty
.
Whe
re C
an I D
ownl
oad
the
Logo
?Th
e cu
rren
t log
o is
ava
ilabl
e on
the
UF/
IFAS
Bra
ndin
g w
ebsi
te a
t http
://b
rand
ing.
ifas.
ufl.e
du/.
It is
ava
ilabl
e in
.eps
, .p
ng o
r .tiff
form
at. I
f you
nee
d an
othe
r for
mat
, con
tact
U
F/IF
AS C
omm
unic
atio
ns a
t (35
2) 3
92-2
411.
A Q
UIC
K GU
IDE
TO T
HE
UF
/IFA
S EX
TENS
ION
BRAN
D1.
2.3.
UFI
FAS_
EXT_
Qui
ckG
uide
2016
.indd
1
4/21
/16
11:
27 A
M
2626
C0, M
70, Y
100,
K0
C100
, M60
, Y0,
K20
PMS
287
PMS
172
RGB
0,33
,165
RGB 25
0, 7
0, 2
2
HEX
#002
1A5
HEX #
FA46
16
Prim
ary
Colo
r Pal
ette
Othe
r Thin
gs to
Kno
w
x =
Heig
ht o
f the
UF
Mon
ogra
m½
x
Clea
r Zon
esTh
e lo
go m
ust b
e su
rrou
nded
on
all
side
s by
clea
r spa
ce
(gre
y ar
ea).
The
clea
r spa
ce
shou
ld b
e no
less
than
one
-ha
lf th
e he
ight
of t
he “U
F”
mon
ogra
m. D
o no
t pri
nt
grap
hics
, rul
es, t
ypog
raph
y, o
r ot
her e
lem
ents
in th
is a
rea.
10 W
ays Y
ou C
an M
arke
t UF/
IFAS
Exte
nsio
n
1. In
trod
uce
your
self
as a
par
t of U
F/IFA
S Ex
tens
ion
and
incl
ude
your
cou
nty
nam
e—Fo
r ex
ampl
e, “
Hi, m
y na
me
is Jo
hn S
mith
, and
I wor
k fo
r UF/
IFAS
Exte
nsio
n Or
ange
Cou
nty.
”
2. W
ear y
our n
ame
tag
and
a UF
/IFAS
Ext
ensio
n sh
irt w
hene
ver y
ou a
re le
adin
g a
wor
ksho
p or
fiel
d da
y, h
elpi
ng th
e pu
blic
, or r
epre
sent
ing
UF/IF
AS E
xten
sion.
3. Be
con
siste
nt. W
hen
you
answ
er th
e ph
one,
say,
“Go
od a
ftern
oon.
Than
k yo
u fo
r ca
lling
UF/IF
AS E
xten
sion
Collie
r Cou
nty.
”
4. M
ake
sure
you
r em
ail s
igna
ture
con
tain
s the
UF/
IFAS
Exte
nsio
n lo
go, y
our c
ount
y lo
go,
to id
entif
y yo
urse
lf as
an
empl
oyee
of U
F/IFA
S Ex
tens
ion.
5. Us
e th
e UF
/IFAS
Ext
ensio
n lo
go o
n ev
eryt
hing
you
dist
ribut
e an
d sh
are
with
bot
h in
tern
al a
nd e
xter
nal c
lient
s.
6. M
ake
sure
you
r web
site
is up
to d
ate
with
the
curr
ent l
ogos
and
T4
tem
plat
e.
7. Co
mm
unic
ate
with
stat
e an
d lo
cal s
take
hold
ers a
bout
the
impa
cts y
our
prog
ram
s mak
e.
8. Pr
omot
e yo
ur p
rogr
ams i
n m
any
diffe
rent
way
s (us
e fly
ers,
bro
chur
es, s
ocia
l med
ia,
pres
s rel
ease
s, e
tc.).
9. Fo
llow
the
bran
d gu
idel
ines
. Use
the
UF/IF
AS E
xten
sion
nam
e an
d lo
go c
orre
ctly
. Ha
ving
a c
onsis
tent
, uni
fied
pres
ence
will
allo
w o
ur b
rand
to b
e st
rong
and
reco
gniza
ble.
10. Re
mem
ber t
o us
e UF
/IFAS
Com
mun
icat
ions
’ ser
vice
s. W
e ca
n he
lp y
ou p
rom
ote
your
pr
ogra
ms a
nd fo
llow
the
bran
ding
gui
delin
es. A
lway
s fee
l fre
e to
cal
l 352
-392
-241
1 fo
r our
hel
p.
[Edi
tor’s
not
e: S
ome
of th
is in
form
atio
n w
as p
rese
nted
as p
art o
f the
Ext
ensi
on N
atio
nal B
rand
ing
Initi
ativ
e.
To v
iew
web
inar
s abo
ut th
is in
itiat
ive,
ple
ase
visi
t the
follo
win
g so
urce
s:
http
://co
nnec
t.ext
ensi
on.ia
stat
e.ed
u/p3
tw0ff
8no6
/ w
ww
.intr
a.ex
t.vt.e
du/s
taffd
ev/2
012_
VCE_
Annu
al_C
onf.h
tml
http
://ag
sci.p
su.e
du/a
bout
/im
pact
s/ex
tens
ion-
com
mun
icat
ion-
stra
tegi
es-a
nd-b
rand
ing/
na
tiona
l-ext
ensi
on-b
rand
-im
plem
enta
tion-
stra
tegi
es/C
oper
nicu
s%20
II%
20Im
plem
enta
tion-
hand
out1
%20
-2.p
df]
MIN
IMUM
SIZ
E 1 I
NCH
MIN
IMUM
SIZ
E 1.5
INCH
ES
MIN
IMUM
SIZ
E 1.5
INCH
ES
MIN
IMUM
SIZ
E 1.5
INCH
ES
Logo
Size
For t
he g
reat
est i
mpa
ct a
nd re
adab
ility
, a m
inim
um lo
go
size
has
bee
n es
tabl
ishe
d fo
r eac
h lo
go.
The
size
of t
he U
F/IF
AS lo
go sh
ould
not
be
less
than
one
in
ch in
leng
th, a
nd p
ropo
rtio
ns sh
ould
not
be
alte
red.
The
UF/
IFAS
CAL
S, U
F/IF
AS E
xten
sion
, and
UF/
IFAS
R
esea
rch
logo
size
shou
ld n
ot b
e le
ss th
an o
ne a
nd
half
inch
es in
leng
th, a
nd th
e pr
opor
tions
shou
ld n
ot
be a
ltere
d.
Stat
ione
ry S
yste
mA
lett
erhe
ad W
ord
tem
plat
e is
ava
ilabl
e at
: ht
tp:/
/iden
tity.
ufl.e
du/s
tatio
nary
/
Onl
y th
e U
F lo
go ca
n be
use
d on
lett
erhe
ad,
enve
lope
s, an
d bu
sine
ss ca
rds.
Do
not u
se
any
of th
e U
F/IF
AS lo
gos o
n th
ese
item
s.
Pers
onal
info
rmat
ion,
such
as n
ames
an
d pe
rson
al e
mai
l add
ress
es, s
houl
d no
t ap
pear
at t
he to
p of
the
lett
erhe
ad w
ith u
nit
cont
act i
nfor
mat
ion.
Spec
ial p
rint
ing
pric
es fo
r let
terh
ead,
bu
sine
ss ca
rds a
nd e
nvel
opes
can
be fo
und
at h
ttp:/
/iden
tity.
ufl.e
du/r
esou
rces
/pr
int-
vend
ors/
.
For M
ore
Info
rmat
ion
If y
ou h
ave
any
ques
tions
abo
ut th
is U
F/IF
AS b
rand
ing
or w
ant t
o le
arn
mor
e, co
ntac
t U
F/IF
AS C
omm
unic
atio
ns a
t 352
-392
-241
1. Al
so, c
onsu
lt th
e U
F/IF
AS B
rand
ing
web
site
and
th
e U
F/IF
AS B
rand
ing
Gui
de fo
r mor
e in
form
atio
n: h
ttp:/
/bra
ndin
g.ifa
s.ufl
.edu
/.
A Q
UIC
K GU
IDE
TO T
HE
UF
/IFA
S EX
TENS
ION
BRAN
D
X
UFI
FAS_
EXT_
Qui
ckG
uide
2016
.indd
2
4/21
/16
11:
27 A
M
An Equal Opportunity Institution. UF/IFAS Extension, University of Florida, Institute of Food and Agricultural Sciences, Nick T. Place, dean for UF/IFAS Extension. Single copies of UF/IFAS Extension publications (excluding
4-H and youth publications) are available free to Florida residents from county UF/IFAS Extension offices.