OKEECHOBEE

Join Us January 11 & 12!

Lake Okeechobee News is pleased to

present an Outdoor Expo on the

Okeechobee County Agri-Civic Center

grounds for two full days in January

where we will welcome local, regional,

national and even international visitors!

Okeechobee County presented this event

in recent years but as the popularity of

the event grew, organizers welcomed

outside support to further expand and

develop the expo!

The City of Okeechobee sits on the banks

of the largest freshwater lake in Florida.

Lake Okeechobee is the liquid heart of

South Florida. The massive lake covers

730 square miles in south-central Florida

and is the second-largest freshwater lake

wholly within the continental United

States.

Okeechobee is an hour from Treasure

Coast communities including Vero

Beach, Fort Pierce, Port Saint Lucie,

Jensen Beach, Jupiter and Palm Beach

and under approximately 2-3 hours away

from Orlando, Miami, Tampa and Fort

Myers, making it an ideal weekend

destination in addition to being home to

thousands of winter visitors annually.

Showcase your business as we make the

Lake Okeechobee region center stage at

this informative and fun-filled event!

Vendor Information Event Location

Okeechobee Agri-Civic Center

Highway 710, Okeechobee, FL

Booth Space Options

Undercover Booths Increments of 12’x12’ Display

areas under the Agri-Civic Center arena rooftop.

Compact dirt floor. Vehicles welcome with advance

notice.

Outdoor Display Large Display areas ideal for

activities, boats, RV’s, recreational vehicles, etc.

Expo Hours: Saturday, January 11 9 a.m. - 4 p.m.

Sunday, January 12 9 a.m. - 4 p.m.

Vendor Set-Up Information

Outdoor Vehicle Move-In:

Thursday, January 9 1 p.m. - 5 p.m.

Friday, January 10 8 a.m. - 5 p.m.

Saturday, January 11 7 a.m. - 8 a.m.

Undercover (Arena) Booth Move-In:

Friday, January 10 Noon - 5 p.m.

Saturday, January 11 7 a.m. - 8 a.m.

(For additional time, please ask)

Move Out: 4 p.m. - 8 p.m. Sunday, January 12

Admission

$5 per person, 13 & Under free

Group Sale Discounts Available

On-Site Camping

Available on a limited basis with advance

reservation. For campsite rates & reservations,

call 863-763-1666.

Expo Coordinator

Jaime Limoges - Lake Okeechobee News

Office: 863.824.5934 jlimoges@newszap.com

Cell & Text: 563.571.3183

Outdoor Expo Advertising Plan:

We are applying our proven multi-channel

marketing strategy to ensure brand awareness

and increased attendance at the

Okeechobee Outdoor Expo.

PRINT

Outdoor Lifestyle Magazines

Lake Okeechobee News with distribution to

Okeechobee, Indiantown, Pahokee, South Bay,

Belle Glade, Clewiston, Moore Haven, LaBelle,

Lakeport, Buckhead Ridge & Brighton

Area Tourism Publication - 101 Things to Do

Flyers placed at Regional Hotels

Bag Stuffers with Local Retailers

Posters in High Traffic Areas

Editorial Support from Lake Okeechobee News

Press Releases

DIGITAL

Online Banner Ads:

Regional website run of site

Geographic & Demographic Targeting

E-mail Marketing

Industry & Association Websites via Vendors

Paid & Organic Social Media Marketing

Facebook Event Designation

Press Releases

RADIO

:60 Second Commercials - Regional radio

Ticket Giveaway Opportunity to

Large Market Radio Stations

Specialty Sponsorship Opportunities

Featured Event/Activity Sponsor - $1,000-5,000

Each package is customized to include the presenting sponsorship of an activity, presenter or

featured attraction at the expo. Please contact your representative for additional details or to share

your ideas or possible contribution! Includes customized advertising package with Lake

Okeechobee News.

Presenting Anchor Sponsor - $2,000

As the presenting sponsor, your logo will be included in all advance marketing (available at the time

of sign-up) and include premium signage opportunity at the event. Includes $2,000 advertising

credit towards Outdoor Expo packages with Lake Okeechobee News. Premium booth space

package (24’ x 24’) undercover or double space (choice of corner if available) or outdoor circle space

(2,000 or more square feet available). 50 admission tickets will be made available for you to

distribute to customers, employees or to be promoted as giveaways on the Lake Okeechobee News

Facebook page. Exclusive opportunity by category.

Major Sponsor - $1,200

As the major sponsor, your logo will be included in all advance marketing (available at the time of

sign-up) and include standard signage opportunity at the event. Includes $1,200 advertising credit

towards Outdoor Expo packages with Lake Okeechobee News. Booth space package option

included is choice of Double Corner (12’x24’) or Regular undercover booth (12’x12’) or outdoor

circle space (up to 2,000 square feet). 25 admission tickets will be made available for you to

distribute to customers, employees or to be promoted as giveaways on the Lake Okeechobee News

Facebook page.

Standard Booth Space Opportunities

Undercover (Arena) Booths Small item vending and service providers, located in the main

rodeo arena building

Premium Endcap Commercial Vendor (24’x24’) – End of a row with possible access from 3

sides. Ideal for large display or vehicles. $400 Includes $400 Advertising Credit towards Outdoor

Expo packages with Lake Okeechobee News. Additional space $75.

Corner Commercial Vendor (12’x12’) – 1 of 2 vendor display areas at the end of a row. $250

Includes $250 Advertising Credit towards Outdoor Expo packages with Lake Okeechobee News.

Additional in-line space $75.

In-Line Commercial Vendor (12’x12’) - $200 Includes Booth space with others vendors next to

and behind your space. $200 Advertising Credit towards Outdoor Expo packages with Lake

Okeechobee News. Additional in-line space $75.

Local, State or Federal Agency (12’x12’) – No charge. Booth space with others vendors next

to and behind your space. Includes $50 discount on any Outdoor Expo Ad purchase with Lake

Okeechobee News. Additional in-line space $75.

Undercover Electrical Access - $25 110 only. Sorry, no generators. Limited availability.

Outdoor Display Area Large item sales and service providers

Vendors will be placed on a first come, first served basis in the outdoor circle area unless

space need or request is made for field and walkway areas. Once circle area has been filled,

vendor display area will be expanded to include fields and/or walkway.

Vendors must communicate their intended space usage in increments of 10’ x 10’ space.

Outdoor Vendor, Small – $300 Up to 1,000 square feet. Includes $300 Advertising Credit towards

Outdoor Expo packages with Lake Okeechobee News.

Outdoor Vendor, Medium – $500 Up to 2,000 square feet. Includes $500 Advertising Credit

towards Outdoor Expo packages with Lake Okeechobee News.

Outdoor Vendor, Large – $700 Custom space over 2,000 square feet. Includes $700 Advertising

Credit towards Outdoor Expo packages with Lake Okeechobee News.

Outdoor Electric - $50 Limited

availability.

Use your vendor credit towards an ad in the special Outdoor Expo edition of Lake Okeechobee

News and/or online digital impressions.

Not a Vendor? Purchase an ad in our Outdoor Expo edition at these great rates!

Outdoor Expo Edition of Lake Okeechobee News

(Distributed at expo in addition to home delivery, rack and store sales)

Display Ad Prices:

Eighth Page (4.9375” x 2.6875”) - $125 B&W Add color for $50

Quarter Page (4.9375” x 5.5”) - $200 B&W Add color for $50

Quarter Page Ad (4.9375” x 5.5”) with Quarter Page Advertorial

(200 words with photo) $325

Half Page (4.9375” x 11.125” or 10” x 5.5”) - $325 Add color for $100

Half Page Ad (4.9375” x 11.125” or 10” x 5.5”) with Half Page Advertorial

(500 words with photo) $450 Add color for $100

Full Page (10” x 11.125”) $450 Add color for $100

Two (2) Facing Full Page Ads (Advertorial may appear in a portion of the space)

(Two (2) -10” x 11.125”) $900

Digital Ad Rates All impressions delivered on lakeokeechobeenews.com. Impressions must

begin by January 10th and fulfill within 90 days of event.

Advertising packages with Lake Okeechobee News

300,000 ROS impressions - $1,500

200,000 ROS impressions - $1,000

100,000 ROS impressions - $500

50,000 ROS impressions - $250

20,000 ROS impressions - $150

10,000 ROS impressions - $75

5,000 ROS impressions - $50

2,500 ROS impressions - $25

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Undercover Vendors

Outdoor Vendors

Additional Outdoor

Vendors if needed

Additional Outdoor

Vendors if needed

Parking

OUTDOOR EXPO APPLICATION & CONTRACT RULES AND REGULATIONS

1. Exhibitor Parking. Exhibitors' parking is on the South side of the facility. The gates to the arena will not open on Saturday and Sunday until 7:00am.

2. Set up times. Exhibitors will be allowed to set up Friday from 8 am until 7 pm. In addition, exhibitors may set up on Saturday morning from 7 am to 9 am. All exhibitors must have their booth ready and aisles completely cleared by 9 am when the doors open to the public. Only vendors/exhibitors with reservations and their assistants are allowed in the building during setup hours.

3. Show Hours. The show hours are from 9 am until 4 pm both Saturday and Sunday. Your booth is required to remain open during all show hours. Absolutely no tear down of booths or moving of any vehicles, boats, etc. until Expo is closed on Sunday or from direction from Outdoor Expo staff. If you have an emergency and must leave, please contact o staff member, and we will make arrangements.

4. No Shows. Any booths/display areas that have not been claimed (i.e. which do not contain dealer merchandise) by 8 am on Saturday will revert back to the show and may be given away or resold. No refunds will be given. If you have a problem on the way to the show and are going to be late, please call 563-571-3183 or 863-634-1534 and we will try to work with you.

5. Cancellations. No refunds or credit will be given on booths cancelled less than 3 weeks before the Expo or for anyone who is a no show for any reason (including weather). No refund on advertising that has already fulfilled.

6. Subletting of Booth or Display Area. There will be absolutely NO subletting of booth or display areas. One business per booth or display area .

7. Soliciting in Aisles. Dealers must remain with-in 2-3 foot radius of their display. Standing in the middle of the aisles to solicit show attendees is not permitted.

8. Prohibited Items. Lake Okeechobee News, in its sole discretion, retains the right to have any exhibited items it deems to be in poor taste or otherwise inappropriate to be modified or removed. This includes but is not limited to explosives, bombs, incendiary devices, pornography, or illegal items of any kind.

9. Firearms/Weapons Sales: All firearm, crossbows, compound bows or any other weapons brought into the show by vendors are for DISPLAY ONLY. Sale of the weapon at the expo will be permitted, but the item MUST be either shipped to the customer or picked up at your place of business, NOT AT THE EXPO. All weapons will be inspected and zip-tied by security BEFORE put up for display. Any weapon or firearm found unsecured will be confiscated by security until the Expo is over.

10. No Loose Ammo. No loose rounds of ammunition may be on your tables. Likewise, ammunition may NOT be placed in any magazine, cylinder, chamber, or barrel. Ammo must be boxed or placed in sealed plastic bags. All self-defense spray must be in sealed packages.

11. Security. Although we provide security at the show, it is the dealer's responsibility to secure all items. We strongly encourage (but do not require) you to use glass cases for small valuable items and security cable locks on any handguns which are displayed outside of a glass case.

12. Compliance with Laws. By exhibiting any items at our show, you agree to abide by all local, state, and federal laws as well as all show rules. Safety is our primary concern. Any required licenses, permits, etc. shall be the responsibility of the group, business, organization or individual and the responsibility of securing same rests with them.

13. Failure to Follow Rules. Failure to follow these rules may lead to eviction from the Expo. In such cases, no refunds will be given.

14. Vendors and staff will be supplied with wristband passes and must be worn during the Expo.

Liability: Lake Okeechobee News assumes no responsibility for property brought onto the premises by vendor, their guests or designees. All equipment, supplies and personal property brought into the facility or onto the premises shall be removed immediately upon completion of the Expo. Vendor agrees to hold Okeechobee County, the Board of County Commissioners, Lake Okeechobee News and their employees harmless for any damages whatsoever arising from participation in this event.

I hereby certify that I am the responsible authorized representative for the above applicant and the information in this application is true and correct. The information included in this application is for use by Lake Okeechobee News in processing my application. Further, I hereby authorize the release of information necessary to assist Lake Okeechobee News in verifying the information submitted. I have read and understand the rules, regulations and fees associated with my participation in the Outdoor Expo and agree to abide by them. I understand any deviation from the rules and regulations shall subject immediate shutdown of my booth/display by the authority of the Outdoor Expo staff.

Authorized Signature: Date

BOOTH / DISPLAY APPLICATION & CONTRACT

Company/Organization:

Address: City: ST: Zip:

Phone: Fax: e-mail:

Authorized Representative:

Phone: Cell e-mail:

Alternate Contact:

Phone: Cell e-mail:

PRODUCT OR SERVICE DISPLAYED:

All products, services or demonstrations MUST be approved by Outdoor Expo Staff

UNDERCOVER BOOTHS (Arena)

$400 Premium Endcap Commercial Vendor (24’x24’) – (Limited Availability) End of a row with possible access from 3 sides.

Ideal for large display or vehicles. Includes $400 Advertising Credit towards advertising.

$250 Corner Commercial Vendor (12’x12’) – (Limited Availability) 1 of 2 vendor display areas at the end of a row. Includes

$250 Advertising Credit towards advertising.

$200 In-Line Commercial Vendor (12’x12’) - Vendor display area with access from the front only, in line with other vendors.

Includes $200 Advertising Credit towards advertising

FREE Local, State or Federal Agency (12’x12’) – Includes $50 discount on advertising.

$75 Additional Floor Space (12’x12’) - Available with booth purchase, or available to local, state and federal agencies to

enlarge vendor area.

$25 Undercover Electrical Access - 110 only. Sorry, no generators. Limited availability.

OUTDOOR DISPLAY BOOTHS

$300 Outdoor Vendor, Small – Up to 1,000 sq. ft. Includes $300 Advertising Credit towards advertising.

$500 Outdoor Vendor, Medium – Up to 2,000 sq. ft. Includes $500 Advertising Credit towards advertising.

$700 Outdoor Vendor, Large – Custom space over 2,000 sq. ft. Includes $700 Advertising Credit towards advertising.

$50 Outdoor Electric - Limited availability.

SPECIALTY SPONSORSHIP OPPORTUNITIES

$2,000 Presenting Anchor Sponsor Circle: (24’x24’ Endcap) Undercover (Arena) OR Custom Outdoor Space

Includes $2,000 credit towards advertising & 50 admission tickets.

$1,200 Major Sponsor Circle: (12’x24’) Undercover (Arena) (Corner if available) OR Up to 2,000 sq. ft. Outdoors

Includes $1,200 credit towards advertising & 25 admission tickets.

$1,000-5,000 Featured Event / Activity Sponsor Event / Activity:

Total Booth Fees: $ All Exhibitors will receive (3) Exhibitor Passes & (1) Parking pass for the first Booth & (2)additional Exhibitor passes and (1) Parking pass for each additional space rented.

Payment Type Accepted: Visa, Mastercard, Discover, American Express, Cash, Check (Payable to Lake Okeechobee News) Full payment due with signing of agreement unless approved credit terms with INI News Media Inc.

If Outdoor Booth or Specialty Sponsor, please list the actual space needed (increments of 10’x10’):

(If you do not intend to utilize your allotted space, please let us know so that the layout can be free of unused gaps - thank you)

Please review the advertising options included with your booth purchase and a sales representative will contact you to schedule upon the return of this agreement.