OI/ 361Innovation, Design, and

Creativityfor a Competitive

Advantage

Week Three: Creativity for innovative decision making

Creativity for innovative decision making

Types of mental models/mindsets (***Please note that there is not a single model or

prescribed set of models) Techno-centric Customer-centric Business-centric Personal-centric Innovative-centric Other

Creativity for innovative decision making

Forces that influence the basic development of mental models/mindsets

Environmental Hereditary Education Genetic Past experiences

Creativity for innovative decision making

Influencers that facilitate the evolution of existing mental model/mindset development

Inspiration Intuition Creativity/intelligence Paradigm shift Boundary-less thinking Cognitive R&D

Creativity for innovative decision making

Possible benefits of improving mental models/mindsets

Think different (Apple, Inc.) See things differently Consider issues across disciplines

Creativity for innovative decision making

Possible limits of mental models/mindsets

“What you see is what you think Perception versus reality

Limits opportunities and adaptability Limits alternative viewpoints Limits creative process

Creativity for innovative decision making

Four steps to change your mental model/mindset

Understand your mental models/mindsets Test new approaches Overcome inhibitors to change

Don’t like to give things up Expectations of others Infrastructure Start with small changes Make information visible (management dashboard) Build trust

Creativity for innovative decision making

Four steps to change your mental model/mindset

Make the change to your mental models/mindsets

Examples: Business/individual/society Hiring exec./finding mate Evaluating politicians

Creativity for innovative decision making

Four styles of creative intelligence with influencers of organizational decision-making

Intuitive Goal oriented Common sense approach Problem-solver

Innovative Takes original approaches Experimenter Systematic inquiry approach

Creativity for innovative decision making

Four styles of creative intelligence with influencers of organizational decision-making

Imaginative Risk taker Imaginative Independent thinker

Inspirational Societal awareness Selfless Courage of convictions

Creativity for innovative decision making

Summary

Discussion Questions