SHOW REPORTDelivering you a quality audience ready to spend

Melbourne’s favourite home improvement event proved itself once again as the premier destination for homeowners and trade.

Visitors are actively seeking the latest renovation and building products, with 96% planning a project with an average budget of $166,000.

84% of exhibitors are satisfied with the Show’s overall performance. 14% of exhibitors reported that they generated over $300,000 in sales and orders.

92% of visitors were satisfied with the Show overall and 68% made a purchase at the Show, confirming the Melbourne Home Show delivers a quality audience ready to buy.

All statistics are based on research compiled by Exhibitions & Events Australia.

THE MELBOURNE HOME SHOW

Up to $25,000

$25,001 - $75,000

$75,001 - $150,000

$150,001 - $250,000

over $250,000

Visitors high renovation spend

27%

22%

9%

6%

24%

QUALITY VISITORSATTEND

The homeowner profile

• 95.7% are planning a building, renovation or home improvement project. • 34% of visitors own more than one property. • Visitors have an average reno budget of $166,000. • Average income is $125,000.

• 51.3% of visitors regularly attend the Home Show.

VISITORS READY TO RENOVATE

21.1%

23.5%

17.8%

10.2%

9.4%

3 - 5 months

6 - 11 months

12 - 17 months

18 - 24 months

Over 24 months

Project completion timeline

Project status - %

About to start home renovation

Planning a future project

Commenced home renovation

About to start building new home

Upgrading household items

Commenced building new home

Visitors are renovating now

62% of visitors will have their project complete within 18 months

24.8

20.6

18.5

16.4

10.4

5.0

53%

52%

41%

33%

33%

32%

30%

Bathrooms

Kitchen

Landscaping/gardening

Patios & decking

Blinds - indoor & external

Flooring - carpet/timber/tiles

Heating & cooling

Products to cut energy bills

Furniture & furnishings

Home automation & security

Roofing & gutters

Home entertainment

Visitors’ planned projects

VISITORS SEEK YOUR PRODUCTS

14%

28%

27%

24%

16%

EXHIBITORS GET

RESULTS

HIGH EXHIBITOR SATISFACTION:

88%

84%

84%

100% of exhibitors who launched a new product at the Show were satisfied with the result.

84% of exhibitors were satisfied with the Show’s overall performance.

71% of exhibitors gained 2+ months of work from the Show.

47% of exhibitors will re-book their stand for the 2018 Show.

14% of exhibitors generated over $300,000 in sales/orders at the Show.

Generating brand awareness

Quality of the visitors

Overall Show satisfaction

A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project.

Our campaign varies by Show in order to guarantee the best reach. We use a combination of media to attract Home Show visitors who are ready to buy.

This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project. The strategic campaign includes:

TARGETED MARKETING

eDM marketing to the Home Show Club - over 62,000 members.

F72 page Show Guide magazine distributed to all visitors at the Show.

Comprehensive website with over 56,000 visits in the week leading up to the Show.

Strategic digital advertising targeted to home renovators & builders using a mix of Google display, re-marketing, profiling & video advertising.

Social marketing via Facebook, reaching over 370,000 VIC renovators.

@

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BOOK YOUR STAND FOR 2018 TODAY!

03 9276 5555 homeshows@eea.net.au melbournehomeshow.com.au melbournehomeshow

THURSDAY 5 - SUNDAY 8 APRIL 2018MELBOURNE CONVENTION & EXHIBITION CENTRE

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