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Using Special Occassion Events to Grow Your Business

Events can be daunting from the plan-ning, expense, execution and the already rough schedule of the stylist/salon owner.

Sometimes we will limit our view of special occasions to be only two: weddings and prom, and those fill only a few weekends during the spring and summer.

The staff seems to either love them or hate them and if the results are not what they expected, they blame you.

If this is a description of your events and special occasions, (that they may be more work than they are worth), maybe you are involved in the wrong type.

To know if this is the case, sit down and ask yourself the following questions:

Will events and special occasions cost too much for the R.O.I. (return on investment), in time or money?

Will the planning of it be an enormous responsibility and cut into profitability with regular customers?

Will it be worth it in the eyes of the staff, or will it be seen as a poor leadership move?

If the answer to any one of these is, yes,

stay away from what is called, “heavy plan-ning events,” and expand your idea of special occasions. Don’t be discouraged. . . there are other types to be involved in, with a lower level of investment that still has a high rate of return for your business.

An expert in this area is Maura Fitzgerald, owner of two businesses that work seamlessly together. One is Simply Eventful, LLC, an event planning business and the other is The Hair Loft, both are located in Connecticut and both businesses are flourishing.

Fitzgerald started event planning in 2007 and purchased her salon in 2008 where she found the perfect opportunity to get exposure for the salon. Events and special occasions call for hosts, honored guests and sponsors to look their best, and this has resulted in several local “high profile” clients for the salon.

The Hair Loft has also been selected as the official salon for the local television sta-tion that is producing a “Dream Wedding” contest, which has led to radio airtime and interviews. Her staff is excited, the clients feel connected and the salon is rapidly growing a fantastic reputation.

Fitzgerald’s advice to salon owners is to offer your services for all different types of occasions and events; you never know where it will lead.

Go to the Source – Go to special occa-sion venues, restaurants, banquet facilities, party houses, hotels, etc. They will most likely have an event planner on staff or com-mission who (at some of the larger venues) will be booking 6 or 7 weddings, events or occasions in a day. This calls for a stable of salons to be on their roster in order to take the pain out of planning for their guests. One local salon cannot usually handle all the busi-ness a good event planner books. Be there to be of service to them and they will send you steady business; they need you.

Connected Merchants – Boutiques, jewelers and bridal stores network heavily with salons to take care of their top custom-ers to make sure their clients look as good as they will feel on their special days. Those who are planning the special occasion usually ask these merchants if they have other needs and you can do the same for them creating a small business network in your community, which will encourage them to send business your way.

Get it on Film – Photographers, newspapers, magazines and local television stations are looking for ways to gain exposure – daily. The events they cover may have been off your “radar” while you were behind the chair, managing your business. The looks

your salon creates for these events need to be documented and who better to do that than the media? When you are credited for doing the hair in an editorial piece, you become part of the story. You can ask for copies of the photos or video for your website and send them to event planners for even more results.

Connections in Unexpected Places – One of the best ways Fitzgerald gained con-nections was through local organizations who were presenting awards. When she offered her salons’ services for the VIP of the event there were always referrals from not only the recipi-ents but also the other attendees. Some good examples of these were local beauty contests, charity banquets and organization celebrations. By contacting the directors of local organiza-tions her salon became the salon of choice by several local “movers and shakers.”

Being involved in events and occasions doesn’t have to be daunting; it can be fun. Following Fitzgerald’s steps can propel your business forward to keep your book full, staff happy, and get you all the publicity your salon can handle.

Charlene Abretske is a business advisor with YBNLive and supports salons and spas with growing their businesses through on-demand back office tools designed for beauty professionals. For more information call (866)364-4926 or email charlene@ybnlive.com.

Beauty Business BuzzCharlene Abretske

� | MAY 2010 | OHIO STYLIST & SALON

OHIO STYLIST & SALON is mailed free of charge to licensed salons, booth renters and beauty schools in Ohio. Circulation is restricted to members of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL © 2010 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, record-ing or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the Ohio State Board of Cosmetology. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Ohio Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Ohio Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Ohio Styl-ist & Salon, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Ohio Stylist & SalonVolume 11, Number 5, Issue 125

May 15 - June 15, 2010

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

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Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Jaime Schrabek,

Charlene Abretske, Neil Ducoff, Steven Sleeper, Marco Pelusi,

Diana Gilliard, Rachel Yount, Amy Colvin

Ohio State Board of Cosmetology Kevin L. Miller, Executive Director

In this issue...

Beauty Business Buzz . . . . . . . . . . 3

Is the Bridal Market Right for You . . 4

Blue Highways . . . . . . . . . . . . . . 5

Market Makeup to your Clients. . . . 6

The Nail Extension . . . . . . . . . . . . 7

Esthetic Endeavors . . . . . . . . . . . 8

Ohio Cosmetology News. . . . . . . 10

Better Business . . . . . . . . . . . . . 11

Updo Earnings with Updos . . . . . 11

Classifieds . . . . . . . . . . . . . . 12-13

The Mane Objective. . . . . . . . . . 14

Calendar . . . . . . . . . . . . . . . . . 14

What’s New in the Market . . . . . . 15

On the cover...

7

14

3

Hair: Amy Colvin Makeup: Natalie PohoreckiModel: Ashley Balduff Photography: Scott Boden

Is the Bridal Market Right for You?By Diana Gilliard of CitySalon of Huntington Beach, California

Spring is here and with it comes the bridal season. If you’re already providing excep-tional service to your current clients, that is where most of your bridal clientele originates.

If you have stylists in your salon who are creative, patient with their clients, and have the ability to help them achieve their hair goals on a month-to-month basis, then developing your bridal business is the next logical step.

Something Old: Evaluating Your Readiness First things first – how are your stylists

handling the day in and day out business? On a week-to-week basis, how many redos for typical hairdressing are being done in your salon?

How often do you have to deal with an unhappy client? How truly strong do you feel your staff is? If you feel like they have a ways to go to develop and reach their potential, wait on pumping up the bridal business. Pushing your stylists too fast can undermine any efforts you have made to build their con-fidence. And worse, it can damage the brand and image of your salon.

If you’re not sure that your team is ready, go back to the basics of customer service: invite in effective education opportunities, and have weekly one-on-one meetings to help develop your staff. Visit hair and beauty shows to get ideas and stay up-to-date on cur-rent wedding trends, and subscribe to bridal magazines so that you have inspiration all around you.

Finally, consider holding a bridal beauty photo shoot – a chance for your stylists to bring their creativity to life without the pressure of the “big day.” Enlist customers as models, find a photographer who is look-ing to fill his or her portfolio, and spend a day styling and shooting everything from romance to rocker to Hollywood glam. In the end, you’ll have a great Look Book of in-spirational images, and your stylists will have gained some great experience.

Once you’re ready, stock up on your tiaras, bring in the bridal magazines, fill the fridge with strawberries and champagne, and get ready to take on bridal business and make some serious money!

Something New: Bring on the BridesStart with a clear bridal policy and con-

tract. Having everything spelled out in black and white will make all parties involved more comfortable. You might require all services for brides and their attendants to be prepaid. This protects the staff and keeps them loving the bridal aspect of our business. Brides may unintentionally be harsh on their big day -- run late, be strung out, stressed, and take it out on their stylists. The last thing you want

at your front desk is a bride, with her hair done, full veil and tiara, angry arguing over the price. You’re not going to win that argu-ment even if you’re right. And, if you get her to pay, other patrons are going to side with the bride; it’s a visual argument you can’t win so it’s best to hash all this out ahead of time.

It’s important to talk to your brides in a positive manner first (weeks ahead of time), and let them know you’ve set aside a specific amount of time for them so they can experi-ence the full royal treatment, and not feel rushed on their special day. So remind them to show up on time and make sure the bridal party is on time, too.

It is the staff ’s job to ensure the bride’s experience in your salon is a success and results in great hair; but it’s not your staff ’s fault if she’s late or stressed. Since the large majority of bridal work is done on a Satur-day (one of a typical salon’s busiest business days), it’s important to protect yourself from losing money as a result of a bridal ap-pointment running over. If these issues are addressed initially in a contract, brides are happy, and the staff is making great money and they’re happy too.

Another incentive for your staff is the opportunity to gain new clientele through bridal bookings. Remind your stylists to stay in that consultative mode as they service the bridal party on the big day, and to follow up afterwards with a personal call, note or email.

Inspiring Bridal BeautyLast but not least, make sure you’re charg-

ing what you’re worth. Underselling your services can negatively affect the staff (brides and their bridesmaids can be a lot of work!), and make potential brides nervous, leaving them wondering, “are they actually good at this?” Shop other salons in your area to help determine what you should charge. Review your pricing structure at least once or twice during the year and allow for flexibility.

Finally, always practice and hone your skills for delivering bridal hair with a run-through a few days or weeks ahead of time. Once the right look is achieved and everyone is satisfied, take pictures for reference so that the big day is flawless. This helps to ensure there won’t be an unhappy bride on her wed-ding day. And, if your space allows, have a table or space where the bridal party can hang out while waiting for their turn. A fun idea is to bring in bagels, breakfast, mimosas, etc.

Wedding season is a great opportunity for those of us in the beauty business to really flex our creative muscles and make bridal fantasies come to life. If you’re organized and ready to begin booking bridal parties, you’re on your way to making dreams come true.

Diana Gilliard, owner and stylist of CitySalon of Huntington Beach can be reached at dianaleegilliard@gmail.com.

Beauty Business BuzzIf being involved in events and oc-casions is daunting for your salon read Charlene Abretske’s article on steps you can take to propel your business forward to keep your book full, staff happy, and get all the publicity your salon can handle.

The Nail ExtensionThe decision to cater to special occasion clients deserves careful consideration. Jaime Schrabeck suggests ways to give your special occassion clients special treatment without jeapordizing your current clientele.

The Mane ObjectiveThere’s still big money to be made with the lovely brides of today. Take a long hard look at you and your team’s styling skills to determine whether the bridal business is good for you.

OHIO STYLIST & SALON | MAY 2010 | �

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Are you spending the same way you did two or three years ago?

Or are you stopping before you write the check to make sounder decisions as to how and where you allocate your resources?

If you are doing this, then guess what? so are your clients and guests.

With all the challenges of this ever evolv-ing economic reality we find ourselves in, one theme remains constant: those who are willing to adapt and seek new horizons are gaining abundance while those who are still following the same past business formulas are struggling to stay alive.

Beginning 10 years ago, the average salon client was coming less often; many had gone from a monthly visit of four – six weeks to six -- nine weeks. This required a larger client list.

We are seeing now that many clients who used to bundle services are spreading them out. So rather than a color and cut every visit they are prioritizing the most important service and putting the sec-ond services on an alternating basis. So with fewer overall visits and a smaller demand for regular service offerings how are we expected to grow in a declining market.

Many of the more progressive salons and spas are growing their businesses by expand-ing their “Service Offerings.”

With the expansion of new services and selling products to support them, new op-portunities are created. This takes some initial investment to research the demands of the customer base to find what motivates them as well as investing in your own education. It also takes courage.

Unfortunately, the demands of our clients are always in flux and changing. Many salons are giving the same service offerings they always did. They may have been cutting edge years ago but those services now are far be-hind what their client base is looking for and what meets their current needs or desires.

The “Baby Boomer” customer base is concerned with long term wellness and fighting the effects of aging, so any goods or

services that promote longevity or maintain-ing their quality of life is of interest to them.

Many salons and spas have moved their treatments from the treatment room to the salon floor therefore cutting service costs with the long term benefits of conve-

nience of mini services that highlight proper product usage and a higher service to retail percentage.

For the “Generation X” 30-40 year olds, cutting edge technology in new services that enhances their lifestyle and self image is what is driving that service and product sector. Add a demand for convenience and perceived high quality. Many successful salon business mod-els have added the new services of Keratin Rebonding to control unwanted hair textures

and the addition of hair enhancement in the forms of hair extensions for greater length and volume.

Many salons are expanding their service offerings in the area of event services with the focus on fashion and the Red Car-pet. Some salons offer event driven service pack-

ages for special events and weddings. Even networking with other professionals who provide services other than what the salon or spa may offer such as fashion stylists or make up artists on an outcall basis. This will take an investment to learn these techniques such as the long hair styles often only found in the editorial world of high fashion.

Also, many weddings are now theme-oriented as to a particular era or fashion focus so staying current with these demands takes continual observation of trends.

By upgrading and expanding our service offerings, we can not only grow our busi-nesses financially, but grow creatively as well. And to remain empowered successful salon professionals is what should always be our goal and focus no matter what the current economics.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sas-soon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

Many weddings are now

theme-oriented as to a par-

ticular era or fashion focus

so staying current with these

demands takes continual

observation of trends.

Blue Highways Jerry Tyler

Growing Business by Expanding Your Service Offerings

� | MAY 2010 | OHIO STYLIST & SALON

How To Successfully Market Makeup To Your Salon ClientsBy Rachel Yount

Many salons and day spas offer profes-sional makeup artistry with a talented team of makeup artists and cosmetologists.

Unfortunately, many salons do not ef-fectively promote, market and publicize their makeup services.

It’s time to set yourself apart from the competition by creating a series of new mar-keting strategies. Here are some tips to get you started.

Image is everything: To sell makeup services, all salon professionals should begin to wear makeup every day to help promote total image makeovers and artistry. Your staff should wear the newest seasonal makeup col-lections that you are promoting. This creates visibility to your clients.

Often times, they may not even know that you offer professional makeup services. One easy way to start to achieve this is by offering some complimentary makeup products to your staff. Many manufacturers offer testers at little to no cost.

Offer Complimentary Makeup Consultations: Your salon menu and in-salon point-of-purchase devices should offer ‘Complimentary Makeup Consultations!’ This will help your staff and clients open new dialogues about makeup artistry.

Salon Service Menus: Be sure that you offer a series of makeup services and lessons on your salon menu. If available, detail your service prices for on-location weddings and special occasions.

Complimentary Makeup Touch-Ups:

Offer a complimentary touch-up after any sa-lon or spa service. This works especially well after any haircolor or skincare service, when you can recommend new color cosmetics. This also opens the door for opportunities to recommend new skincare and cosmetic solu-tions that will enhance your retail sales.

Special Makeup Theme Days: Salon theme days are a great way to create brand awareness. For ex-ample, have all salon staff and professionals wear bright red lips. Everyone looks great in some form of red lipstick. This can even be tied into a cross-promotion for red haircolor shades.

Create Special Packages and Com-munity Involvement: Contact your local high schools to get placed on their “Prom Vendor List” for professional makeup applications. Offering prom makeup at a fixed and friendly price is a great way to build salon visibility and create excitement in store! Create ‘Pretty For Prom’ service packages where you can tie in hairstyles, eyebrow arches and makeup services for proms, weddings and any special occasion.

Feature Guest Makeup Artists: Work with your professional beauty distributors and manufacturers to bring in their educa-tors and platform artists for a Makeup Open House event. You can also hire a special guest makeup artist for busy days and promote it through in-salon posters and counter cards. Coach your staff and receptionists to talk about your visiting guest makeup artist in advance. The front desk team should flag those days in your appointment book while mentioning it when any client books a fol-low-up salon appointment on those days.

Create Impulse Retail Sales: Display impulse items such as nail polish, eye shad-ows or clear lip gloss at your reception desk. Set up small tent cards and counter cards to promote these products. Consider a Buy 3 – Get 1 FREE! Sale.

Promote Wedding Party Services: Ev-ery woman wants to look picture perfect on her wedding day. Wedding parties are an easy add-on. Contact bridal planners in your area so they know that you offer makeup services. Create wedding party packages to promote your hair and makeup services for the entire wedding party.

Create Beautiful Portfolios: Start a Makeup Portfolio Stylebook of “Before” and “After” makeover photographs to share your makeup artistry talents. Keep this book avail-able and open in the waiting area for clients to peruse while they wait for an appointment. Don’t be shy about asking clients for a link to their wedding pictures; people love to share their special memories. Encourage your

staff to share this with any client who gets a new haircolor or makeover service.

Enhance Eyes With New Lashes: Buy natural flare false eyelashes in bulk. Offer applications for $10. This can add a very quick and elegant flair for someone who is makeup shy. The potential profit on eye lashes is huge and most clients can’t apply them on themselves. Consider of-fering and promoting new eyelash extension services.

Share Makeup News With Email Blasts: Send

an email blast to your client list announcing new and seasonal makeup services. While you are at it, add it to a banner on your salon’s website home page. You shouldn’t entirely depend on you established salon traffic to get the word out. Offer makeup tips for your cli-ents to take advantage of between salon visits, while promoting your special seasonal makeup events and promotions.

Publicize Your Makeup Expertise: Create an educationally oriented press release that can be send to the local media announc-ing new seasonal makeup trends, while shar-ing photographs with some of your makeup makeover artistry.

Use Professional Makeup Displays: Placement of your makeup station will be a key factor. A high traffic area will ensure maximum visibility. The tester unit should be immaculate at all times, with disposable test-ing applicators easily accessible.

Today, women love to be pampered! They may only be coming into your salon for a haircut, yet with the proper makeup products, staff and client education as well as colorful in-salon promotions, you will be able to successfully help your clients look and feel great with your professional makeup artistry services

Rachel Yount is a Marketing Associate at Marketing Solutions, a full service marketing, advertising, graphic design and PR agency specializing in the professional beauty industry. For more information, call 703-359-6000, emailMktgSols@MktgSols.com or visit www.MktgSols.com.

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It’s not every day that someone gets mar-ried, and what bride or groom doesn’t want to look their best on their big day?

The decision to cater to special occasion clients deserves careful consideration. That’s because clients who believe they are “special” expect special treatment, treatment that is somehow different/better/less expensive than what you provide your many satisfied clients on a regular basis.

However, it’s our job as beauty profession-als to do our best work for all of our clients every day.

Our ability to make our “regular” clients look attractive and feel special keeps them coming back. And when they do, they trust us to provide a quality service every time.

Even the most basic service could, and should, be the highlight of your client’s day, if not their week or month. One of the best compliments you can receive is when a regular client considers the time spent with you a special occasion.

Our exclusive nails-only salon happens to be located in Carmel, Calif. a very popular wedding destination. There’s no particular wedding season here as venues such as the Carmel Mission and the Lodge at Pebble Beach fill quickly. In preparation for their big day, most brides will contact local salons to make hair and make-up appointments months in advance and even go so far as to schedule “practice runs.”

You’d think that a bride would also arrange to have her nails done, considering her hands will be featured in a close-up photograph and that nearly every guest will likely hold her hand at some point during the reception to admire the ring.

But in our experience, and for whatever reasons, many brides do not plan far enough in advance to have their nails done. We under-stand that nails may not be a priority, but it never fails to amaze me when a bride calls our salon three days before the wedding expecting to have “nails and toes and stuff ” done for her bridal party of 12. Simultaneously. Really?

Even if we could clear our schedule (not that we ever would for someone we’ve never met), we don’t have the space or staffing. It’s presumptuous, if not insulting, to assume that a manicurist’s schedule would be that available or flexible.

And then there’s the assumption that we offer discount pricing or a group rate. Don’t

misunderstand; we’re not offended by the question, but brides certainly should not expect or demand anything more than what’s advertised.

At our salon, they’re not going to get it. If we’re going to reward anyone, it would be our loyal, regular clients, not new ones. If that sounds harsh, it’s not meant to be; it’s just the reality of the bridal business. While the wed-ding itself may be an emotional/spiritual/once-in-a-lifetime event for family and friends, it’s all business for the “hired help” (the caterer, the photographer, the florist, etc.). But we’re not even in the bridal business; we’re in the beauty business and compensated well to make our clients look beautiful every day.

So while some salons advertise specifically to attract bridal parties, we tend to avoid them. When we do accept a bride as a new client, all of our salon policies apply. New clients prepay the entire cost of their first appointment, avoiding any unpleasantness (i.e lost income) that might otherwise arise from a no-show, late cancellation or other change of plans.

Through our website and brochure, we make very clear what our services include, how much they cost and how much time should be allowed. We also strive to minimize any disruptions during services by discourag-ing clients from bringing guests, children and/or pets, or talking on their cell phones. Every client deserves our full attention and any other clients in the salon should not compro-mise their salon experience.

We’ve learned that it’s in our best inter-est to never provide service to brides on their big day, or even the day before. There’s too much going on and they’re so easily delayed, distracted and disorganized. Instead, we recommend an appointment two days prior for natural nail services; for enhancements, we recommend an initial application appointment two weeks prior with maintenance two days prior to the wedding.

It’s much easier to meet the nail-care needs of the men in the bridal party. The men tend to be more relaxed about the whole ordeal wedding, and they certainly won’t obsess about what shade of polish will perfectly complement their cummerbunds, or the flow-ers in their boutonnieres. They’re happy to be pampered, as are all of our clients, regardless of the occasion.

A special thanks to my regular clients without whom I would not have a successful business.

Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at info@precisionnails.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

The Nail Extension Jaime Schrabeck

Bridal Beware! Special Clients Expect Special Treatment

� | MAY 2010 | OHIO STYLIST & SALON

Spray Your Way to SuccessEsthetic Endeavors Judith Culp

When it comes to dealing with brides, proms and other special occasion groups “spraying” can give you a competitive edge and fabulous results.

Spraying? Yes, airbrushing makeup founda-tion can get a flawless finish in a fraction of the time it takes to put it on the conventional way.

You can take your spraying a step farther by offering your clients a truly healthy alternative to tanning by airbrushing on their tan.

Airbrushed makeup looks good in photos, from a distance and close up. Instead of look-ing like makeup, it looks like fabulous skin.

That is why the larger television stations that have an in-house makeup artist are turn-ing to airbrush makeup for high-definition television broadcasting. Dinair, Kett and other major suppliers have foundation formulas that are water soluble, waterproof or water resis-tant, depending on which one you purchase.

It is important which base you are using as you must clean the device with the cleaner designed to go with the base. A water base prod-uct means the machine should be cleaned with

water. The water proof base must be cleaned with an alcohol based product. If you try to clean it with water the foundation will set up in the gun and you will have a royal mess.

Airbrush makeup can vary from just ap-plying the base to doing foundation, blush, contouring and, with practice, even eye shadow. But most artists like to just spray on the base, maybe a dusting of blush or contour and then go from there with their powders. I found the sprayed-on shadow tones had more of a tendency to crease around the eyes. There is also a risk of cornea damage if your machine is putting out too much air pressure. Powder eye shadows also come in a much wider range of colors to allow for your artistic creativity.

Learning to airbrush is easy. You can learn the basics and get a pretty good feel for it in a one-day class. The equipment has changed dramatically from when I first started doing it in the 1980s. Then it was large, noisy and somewhat intrusive. Now the units are small quiet and portable. While some manufacturers offer a DVD, I strongly recommend finding a class to take, or find someone that does it and hire them to teach you. As with anything else, there are some tricks to get the best results that come with the hands-on approach. In a group situation you will also get to experience what it

feels like and as with every other part of esthet-ics, there is much to learn by being the client.

You can get everything you need in an airbrush makeup kit. Go with one of the firms that is known for these units rather than trying to pick up something at a hobby store. Why? I tried it that way and ended up getting devices that weren’t designed for this job and constantly broke down. Once I went with the professional equipment, my work life has been much easier. Airbrush devices do however require that you take the time to keep them cleaned out – EVERY time you use them. If you don’t, the next time when you need them they probably won’t work. As with any other fine piece of equipment, they need proper maintenance. It’s easy, but it must be done.

Makeup airbrush kits start about $279 - $500 depending on what is included in the kit besides the airbrush unit. Most manufacturers include some foundations. Variations in price can be based on how many foundation colors are included and the size of those foundations. Be sure to check the size of containers as this will greatly affect the cost. The smallest size is big enough to do just a few faces. As a profes-sional, you will be better off to invest in the larger size bottles.

The cost of the investment can be quickly recouped by the increased price that the specialty makeup goes for, anywhere from $10 - $25 more than manual application. It will also help you trim the time it takes to complete a client so that you can do a wedding party in a shorter period of time.

With the dermatologists working diligently to get tanning beds with much more severe restrictions, anyone doing spray tanning is going to see an increase in their business. The American Academy of Dermatology Associa-tion (AADA) president just testified before a FDA panel considering changes in the clas-sification of tanning devices.

The AADA president stated there is “Com-pelling, irrefutable scientific evidence showing that indoor tanning is causing skin cancer in our young people and that is unacceptable.” Dr. James went on to say, “At the very least we encourage the FDA to shift the classification of indoor tanning to one that more closely matches the health risks of these devices and place additional regulations on these harmful devices.”

While they would like to see them totally banned, they at least want to prohibit their use to minors and implement other restrictions.

So airbrushing is starting to replace tanning beds as a much safer way to have color for that special occasion. Like airbrushing makeup, it can be learned in a one day class – at least the basics. Learning to sculpt and contour the body like is being done for models and body competitors can take more time and practice.

A key consideration to the spray tanning is air quality control. There needs to be some form of protection for both the client and the technician so that they aren’t breathing in the fine airborne overspray. OSHA and other agencies are keeping an eye on this. You will breathe it if you aren’t wearing a mask. Some systems employ an exhaust setup. Some have the client hold their breath. It is certainly something that must be looked at for the long term side effects to prevent lung irritation or later respiratory problems.

There is also the issue of overspray in the room. While it is pretty easy to control where the spray on a face is going, doing a full body is different. Some clinics have incorporated a special work area lined with shower type curtains that can easily be taken down and washed. Others use a permanent or pop-up tent system that the client stands in to control where the overspray is going.

The compressor required for body services is generally more powerful than those for the face. They need to be able to put out more product and pressure to get the job done.

By the time you get all of your supplies expect to invest between $400 and $600. Pric-ing for the services will vary with location, just as it does for any other service. Some clinics charge more and do two coats on the first visit and then less expensive one coat maintenance tans. A Seattle reporter tested out spray tanning and reported that she still had color on her legs a week later although her face had paled. So this is a business that will have routine repeat clients.

If you want to get a jump on serving specialty clients, and increase your revenues, check out the great ways to spray yourself to success.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more informa-tion visit www.estheticsnw.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE!

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10 | MAY 2010 | OHIO STYLIST & SALON

Renewal Period Is Coming: Do You Have an E-mail Address?Ohio On-line Database to Open in September

It will be here before you know it. The Board will begin an aggressive effort to remind all licensees that old style U.S Post Office paper renewal will no longer be utilized. All renewals will be done on-line using the internet (unless, you wish to come to the Board office in person when renewals begin). If you have an e-mail address and would like us to add that to your credential so you can receive a reminder, send us an e-mail at: phyllis.jones@cos.state.oh.us.

You will need to have a MasterCard, Visa or Discover credit or debit card to complete the transaction. If you do not have a credit or debit card, we suggest purchasing a pre-paid one at a local grocery store or bank. You can then place only the amount you like to be spent on the card.

If you don’t have Internet access, go to the nearest library and click on the link we will provide on our website (beginning in September), that will enter you into the State Licens-ing Database. You will then need your personal user ID and password to log in to complete your transaction. For more information visit http://cos.ohio.gov.

The Board will begin an aggres-

sive effort to remind all licensees

that old style U.S Post Office paper

renewal will no longer be utilized.

How to Receive a Successful InspectionMany Salons Want Tips on What the Process Entails

Inspectors are out to protect the pub-lic and ensure that salons and licensees are following the laws and rules established for the Ohio Cosmetology industry. But just as important, they are there to be ambas-sadors to assist you in any way possible for you or your business to be successful. Many times it is a routine inspection, but if they are responding to a complaint, the inspector will let you know.

• Licensing: The inspector will check the business and personal licenses first to see if they are valid and current. A common vio-lation is many licensees forget to update their photos every five years. Check your photo; if it has been more than five years since the date on the photo, it’s time to send an updated photo with your address on the back with a self addressed stamped envelope.

• Keep lids on containers: Many times

Inspectors find trash cans or containers with clean linens without the lids on them. Be sure to keep them on so they do not contami-nate other items in your area.

• Dirty combs and brushes: This is probably the biggest violation. It can be hectic when a shop is busy to throw combs and brushes back into a tray, but think about what could occur if that previous client had lice? Remind yourself to keep those clean and disinfect after each use.

• Ask Questions: Many times the licensee receives a violation or warning based on bad information from another co-worker. If you’re not sure about what to use for clean-up, or whether you need a certain license, ask the inspector. They are there to help. Refer to the brochure the inspector gives to you and your customers that give a basic understand-ing of what they do and why it is important.

Recognizing the Signs of Elder Abuseby Richard Corday, Ohio Attorney General

Elder abuse is an often overlooked crime, but it is a real problem for elderly Ohioans. From July 1, 2008 through June 30, 2009, Ohio county departments of job and family services received a total of 17,366 reports of abuse, neglect and exploitation for adults 18 years of age and over; nearly 95 percent of those cases involved Ohioans who were 60 or older.

According to a U.S. Department of Justice study released last year, about 11 percent of people ages 60 and older suffer from some kind of abuse every year. This abuse is not just violent in nature; it is also financial. Scammers actively target older people in order to make a quick buck.

For instance, a Columbus consumer recently reported that she was targeted by a scammer posing as her grandson, saying he was in Canada and needed money. In this type of scam, the scammer will call an elderly per-son and say, “Hi Grandma” or “Hi Grandpa,” tricking that person into believing that his or her grandchild really is calling. The scammers then make up a story explaining that they’re stuck in another country and need money through a wire transfer. If grandparents do send a wire transfer, they will lose any money they send.

It is clear that elderly people need help to protect themselves from abuse and exploitation.

My office will be working with law enforcement officials from across the state on trying to help elderly victims of crime by increasing the number of local Triad organi-zations. This national program involves law enforcement, senior citizens and community groups partnering to help seniors learn of the scams and crimes that target them, increas-ing their communication with law enforce-ment and making them aware of community resources.

Through creating Triad groups in Ohio communities, we hope to build stronger bonds among the elderly and the law enforcement officers who can assist them.

As a stylist, you may be one of the first

people to suspect a client is being abused. They may talk about the way a child/caregiver talks or treats them at home. They may miss appointments or begin limiting visits because they were told how much money they could spend. You may even notice a change in their overall demeanor with you or someone that brings them into the salon. This is your chance to talk to them about how they are doing. This may be their one chance to safely disclose their concerns to a trusted individual.

As someone who may find themselves confronted with abused victims of all ages, we hope to give you the tools you need to better help your clients. In addition to the ongo-ing Cut It Out trainings our office provides, we also host an annual conference for victim advocates, Two Days In May. This year’s con-ference, Collaborating to Provide 21st Century Victim Services, will feature a wide range of courses covering topics like elder abuse, identity theft, sexual assault, and domestic vio-lence. Our domestic violence track will feature workshops on elder abuse, domestic violence and disabilities, and how one community has responded to battered women who fight back.

Safeguarding the rights and welfare of our state’s senior citizens is among society’s most important responsibilities. Together, we can make the kind of progress none of us can make alone.

If you have questions about Triad, please call my office at (614) 466-5610 or toll –free at (800) 582-2877. You can also email to Triad@OhioAttorneyGeneral.gov.

For more information about our Two Days In May conference, please visit our website at www.OhioAttorneyGeneral.gov/TDIM.

As always, we encourage you to learn about how you can help all the victims of domestic violence by attending a Cut It Out training, which are held across the state. If you would like to schedule or attend training, please call (800) 582-2877 or visit www.OhioAttorney-General.gov/CutItOut.

Richard Cordray is Ohio Attorney General. For updates about the office’s work, visit www.OhioAttorneyGeneral.gov/SignUp.

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OHIO STYLIST & SALON | MAY 2010 | 11

By Amy Colvin

An updo is so much more than “just an updo.” It’s a chance for you to increase your salon revenue as a whole. “How?” you ask.

Well, let’s look at prom traffic to start.They need makeup, pedicures and

manicures and they see the value of looking good for a special event. These young girls will eventually be brides who also see that value as well.

They could evolve into a client for life: spa client, retail client, color client and referrer of other friends. Don’t underesti-mate the power of “just an updo.”

When this group is older, it’s time for their wedding and with a wed-ding comes many other opportunities for profit. A bachelorette party of spa services, pre-day spa day, rehearsal dinner day, pre-day groom and groomsmen cuts. If you start adding these service dollars, it’s a substantial amount of revenue.

Let’s take that a step farther. How about a “Salon Wedding Guide?”

A woman’s wedding day is something she has dreamed of and fantasized about since she was a little girl. There is almost no limit to making that day perfect. Three to six months prior, start working into that perfect color. Conditioning treatments and regular trims are a must for optimal hair health, as well as correct every day products.

Skin and makeup will be flawless on the big day if the bride works with an estheti-cian on skin issues, treatments and proper products. The esthetician can talk to her about the advantages of body waxing. One to two weeks prior, couples mani/pedis and massages. Practice makeup and hairstyle. Artificial nails. Final color, trim, condition-ing treatment and waxing. Groom and groomsmen cuts.

Now that we understand the benefit of capturing the business of updos, we need to see the importance of having confidence in them. You are strongly encouraged to “know your stuff!”

If you are good at updos, then you will have confidence with them. Education and knowledge are crucial to being good. Seek education that specializes in updos. Hands on workshops give you more training. Look at the expense of an updo seminar as an investment toward bringing in more in-come. If you spend x amount of dollars on a

workshop, you will make it up in x amount of updo clients. The rest is profit. Quality training is priceless.

Once you have the knowledge, spread the word. Bridal shows are the obvious way to

capture the bridal busi-ness, but practice can be advertising and a way to get the word out as well. Practicing what you’ve learned is essential in gaining confidence and ability.

These economical times call for think-ing outside the box to capture an audience. Go for all updo business. Think long term. Practice on local teens like cheer leading teams or local community theater groups.

Do styles on waitresses or models. Do hair for local bridal shops for fittings, publications or ads. Work with a local pho-tographer or photography student to shoot what you’re practicing. This can gain you photos of your work for a bridal/updo book. These photos can hang on the salon walls during wedding and prom season. Imagine a client’s delight to see books or wall hangings of styles done by their very own hairstylist. And they can anticipate being a “wall girl” for your salon.

So, do you still think of an updo as “just an updo?” It’s so much more. And now you realize how and why. Plan your wedding guide. Capture the updo business. Think from proms to weddings and beyond. And happy updoing.

Amy Colvin is the mastermind behind the “Foolproof Updoing” system. Besides educating hairstylists with her seminars, she specializes in updos, cuts and perms in a salon full time. www.foolproofupdoing.net

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Better Business Neil Ducoff

You Can’t Dance with the Elephant in Your Business

It’s time to acknowledge that there is an elephant in your business. More importantly, no matter how hard you try, it is impossible to dance with that elephant.

Reading this, you’re probably asking, “What’s up with Neil and this elephant stuff?” Well, this elephant stuff is all about that “thing” that’s been eating away at you and your business. The elephant is that big issue or problem you’ve been trying to ma-neuver around but not touch. It’s there, and no matter how hard you try to move around your elephant, it just won’t go away.

Still confused? Then you’re still refusing to acknowledge your elephant’s presence. So much so that you’ve gotten used to moving around it. Having your elephant in the way for so long feels almost normal. Yet, it’s a source of great stress. All that maneuvering wears you down and drains resources. The elephant needs to go away. And its removal falls squarely on your shoulders.

So what does this elephant look like? • Your company’s payroll is too high and

no longer sustainable: Maybe you moved around it by cutting your own pay. Maybe you put a payroll or two on your personal credit card. (Yes, these days, this desperate measure is more common than you think.) Removing this elephant may require imple-menting a new pay system. It may mean that you must lay off people. It may mean chang-ing your lifestyle. Stop dancing around your elephant.

• Employees are not performing: If they’re not performing, how long have you been suffering from a case of intolerable toleration? Are you afraid that key employees will quit if you start holding them account-able? The elephant is your fear of addressing behaviors that you enabled by not engag-ing. Be the leader that your company needs and have the conversations that you’ve been avoiding. If someone quits, so be it. If you need to give an employee a “career opportu-nity,” so be it. Get rid of the elephant.

• You’re stuck in yesterday: If there’s any lesson this recession is teaching leaders, it’s that the game of business has changed and will continue to change at a rapid pace. What brought you success yesterday probably won’t bring you success tomorrow. Yesterday’s manner of doing business is the elephant. It’s in your way and holding you back. Let go of yesterday. Try something crazy. Something fun. Something bold. Innovative action is the best eviction notice for an elephant.

These are times for no-compromise lead-ers to show their stuff. Be courageous. Recog-nize that dancing around your elephant is draining money and resources. More impor-tantly, the stress and anxiety are a detriment to your personal wellbeing. Stop dancing and evict your elephant.

Neil Ducoff is the founder and CEO of Strategies, a business training and coaching salon specializing in the salon and spa industry. During his 38 years as a business trainer, coach, keynote speaker and author, Ducoff has gained respect as the guru of team-based compensation. Ducoff is the author of Fast Forward, the definitive business resource book for salons and spas. Ducoff’s new book, No-Compromise Leadership, is available at www.amazon.com. For a signed copy, go to www.strategies.com. You can email Neil at neil@strategies.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

Updo Your Earnings with Updos

Hair: Amy ColvinMakeup: Natalie PohoreckiPhotography: Scott Boden

12 | MAY 2010 | OHIO STYLIST & SALON

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Ways to Boost Your Bridal Biz

It has been said that one satisfied client will eventually grow to five satisfied clients.

If you apply this “one = five” concept to your bridal business then you can see how important it is to do beautiful wedding hair.

Decide now to create bridal hair that cannot be duplicated anywhere else, because women at the wedding will take notice and will want to have that lovely hair.

There’s still big money to be made with the lovely brides of today even in a down economy. Take a long hard look at you and your team’s wedding styling and finishing skill sets.

It’s an art to truly be able to craft a hairstyle that fits each bride and each member of her bridal party. You need to honestly and ac-curately assess who in your salon has or does not have the proper crafting skills for this most important service.

After you determine who’s good at these skills, immediately begin promoting your team’s bridal styling expertise to your existing client base, and also immediately urge staff that needs to hone their skills to get educated about how to do bridal styles.

When any new bridal client comes to see you at your salon, provide an amazingly personalized consultation. Listen to each bride and make sure you go out of your way to please her. Try to do what she wants, within the parameters, or what is possible within the limitations of her hair, while also working trend into the hairstyle.

The most important thing to practice while styling a bride is PATIENCE. Real-ize it will take at least one trial run, or even perhaps a few trial runs, to work through and perfect her style. Build these trial runs into the service pricing structure upfront so there are no surprises. You also may need to incorporate hair pieces into the style, and the cost of these items must be discussed upfront as well.

A great way to build your bridal business is to offer bridal packages. Almost every savvy woman who desires a hair service, especially in a slow economy, wants a deal.

Even in a down economy, people are still getting married and most of them are on a

budget. One of the simplest ways to advertise your bridal package is to run an ad in a local magazine or newspaper for a percentage off of a bridal hair service.

Another way would be to charge full price for the hair and offer the makeup for free. Yet a different example might be to charge full price for the bride’s services, and offer all services for her wedding party at a discount (e.g., half off). Everyone loves the words “half off,” so if you can find a way to incorporate that some-where in your bridal marketing, do it.

And don’t forget that successful promotion includes beautiful photography – whether in a magazine, newspaper or within your salon. You may consider building a photo look book for your clients to view during their regular salon visits or bridal consultations.

Another key strategy to boosting your brid-al business is to build strong bonds with local concierges or managers at hotels in your area. In every town, women travel to attend or be in weddings, and they’ll all need their hair done. The best and simplest way to attract a constant flow of new bridal business is to offer a local concierge or hotel manager a complimen-tary hair service. This will help foster a new relationship and allow him/her to experience your salon.

Concierge/hotel managers are a mouth-piece, so if you can win them with your profes-sionalism and talent, they will speak highly of you. Every bridal party who stays in the hotel who meets the concierge/hotel manager will need local hairstyling services. If the concierge/hotel manager likes your salon, and likes the hair service that your team provided, you’ll get bridal and wedding referrals from the hotel.

Keep in mind an even longer-term goal: to develop a special relationship with the bride so that she remains loyal to you and your salon. Every time she looks at her pictures from her special day, she’ll think of you and her hair. The bride, her bridal party members and wed-ding guests who are happy will return. This is how you will know you’ve created a success-ful, long-term relationship.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.

The Mane Objective Marco Pelusi

MAY 201016-17: International Congress of Esthetics and Spa, Dallas, TX

1-800-471-0229 tradeshow@LNEONLINE.com16-17 Empire’s Future Prof. Expo featuring Nick Arrojo and his

master Stylist team, Hershey, PA MastersOfBeauty@empire.edu16-17: The Makeup Show NYC www.themakeupshow.com16-17: Salon Spa Vision, Austin, TX www.salonspavision.com16-17: ABA Canada - Vancouver, Canada www.abacanada.com16-17: The High Road to Education presented by Akzentz Educa-

tor / Distributor Tammy Warner, Portland, OR www.theHRTE.com17: Maly’s Brand Knowledge Road Show @ The Bertrum Hotel,

Aurora, OH www.malys-midwest.com20-23: The Aesthetic Show, Las Vegas www.aestheticshow.com23-24: Armstrong McCall Houston Fashion Focus, Houston, TX

www.armstrongmccall.com 30-31: Esthetique Spa Intl, Toronto, Canada www.spa-show.com

JUNE 20105: Vicki Peters Electric File Certification & Keeping it Simple,

Orlando, FL (702)526-1436 www.vickipeters.com6: NailTech Network Orlando, Orlando, FL www.beautytech.com6-7: Premiere Orlando, FL 800-335-7469 www.premiereshows.com6-7: Premiere DaySpa Conference, Orlando, FL 800-335-7469

www.premiereshows.com12-14: Esthetique Spa Intl, Las Vegas, NV www.spa-show.com13-14: ABCH 2010 Energizing Summit, Los Angeles, CA (310)

547-0814 www.haircolorist.com26: Nail Networking Event, Gatlinburg, TN (270)799-363727: Midwest Hair Showdown @ Celebrities, Cincinnati, OH

www.hairshow2010.com27-28: North Coast Salon Systems presents Martin Parsons

Show & Hands on Class, Broadview Heights, OH 1-800-465-588727-28: Texas International Hair Show, Dallas, TX www.

texashairshows.com

JULY 201010-12: Ohio Association of Beauticians, Inc. 72nd Annual

Convention and Tradeshow, Miamisburg, OH (513)423-334211-12: Long Beach International Beauty Expo - Expo Latino,

Long Beach, CA www.expolatino.com17-19: Face & Body Spa and Healthy Aging Conference, San

Jose, CA www.faceandbody.com

18: 20th Annual North American Hairstyling Awards (NAHA 20), Las Vegas, NV www.probeauty.org/naha 1-800-468-2274

18-19: Empire and ARROJO education present Masters of Beauty Skills Cert. Prog, Manhattan, NY MastersOfBeauty@empire.edu

18-20: PBA Symposium “Consumer Culture”, Las Vegas, NV. 1-800-394-5436 www.probeauty.org/symposium

18-20: Cosmoprof North America, Las Vegas, NV 1-800-557-3356 www.cosmoprofamerica.com

18-20: PBA Beacon, Las Vegas, NV 800-468-2274x117 www.probeauty.org/symposium/beacon

25: California Cosmetology Association 81st Annual Convention, Manhattan Beach, CA www.the-cca-com 800-482-3288

26: California Cosmetology Association’s Student Day of Educa-tion, Manhattan Beach, CA www.the-cca-com 800-482-3288

26-27: Paul Mitchell Signature Gathering, Las Vegas, NV www.malys.com

AUGUST 20107-10: Bronner Bros. Mid Summer International Hair and Beauty

Show, Atlanta, GA, www.bronnerbros.com9: BeautyTech’s 8th Annual Long Island Network Day, Long Island,

NY www.beautytech.com22-23: Empire and ARROJO education present Masters of Beauty

Skills Cert. Prog, Philadelphia, PA MastersOfBeauty@empire.edu

SEPTEMBER 201012-13: Armstrong McCall Southwest Fashion Focus, Glendale,

AZ www.armstrongmccall.com19-20: Empire and ARROJO education present Masters of Beauty

Skills Cert. Prog, Chicago, IL MastersOfBeauty@empire.edu26-27: International Congress of Esthetics and Spa, Long Beach,

CA 1-800-471-0229 tradeshow@LNEONLINE.com26-27: Armstrong McCall Worlds Fair, Austin, TX www.

armstrongmccall.com26-27: Beauty School Forum, Barristar Productions, Pasadena, CA

www.barristar.com 800 SHOW-432

OCTOBER 20101-31: BeautyTech’s 12th Annual Strut Your Stuff Nail Art and

Enhancement entry acceptance - www.beautytech.com3-4: Mid-American Beauty Classic, Columbus, OH www.

premiereshows.com3-4: Esthetique Spa Intl, Montreal, Canada www.spa-show.com

MAY 201016: Amy Colvin Concepts presents Foolproof Updoing, Columbus

- Worthington, OH (419)346-7699 www.foolproofupdoing.net16: Focus On Image presents Training the Trainer, Lancaster, OH

(740)687-117116: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8

CEU’s) presented by Joyce Provens, Columbus, OH (614)353-509116: Songs of the Sidhe Day Spa presents Massage Certification,

Kent, OH (330)592-0874 sidhedayspa.com17: Songs of the Sidhe Day Spa presents Aromatherapy Signa-

ture Services, Kent, OH (330)592-0874 sidhedayspa.com17: Review for Successful Salon management testing (8 CEU’s);

How Money Works or Show Me the Money(4 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

17: Paul Mitchell Trend Tour Hands On Advanced Academy Haircutting Workshop, Columbus, OH www.PMOhio.com

23: Amy Colvin Concepts presents Foolproof Updoing, Akron, OH (419)346-7699 www.foolproofupdoing.net

23: Professional Stone Massage (8 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

23: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa.com

23-24: Maly’s presents Redken Master Specialist Program, Perrysburg, OH www.malys-midwest.com

24: Songs of the Sidhe Day Spa presents Aromatherapy Signa-ture Services, Kent, OH (330)592-0874 sidhedayspa.com

24: North Coast Salon Systems presents Keune Intro to Color, & Keune Blondes, Broadview Heights, OH 1-800-465-5887

24: Review for Successful Salon management testing (8 CEU’s); How Money Works or Show Me the Money(4 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

30: NovaLash Eyelash Extension Class (8 CEU’s), Cincinnati, OH (513)520-3929 or (513)871-7394

30: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

30: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa.com

31: Songs of the Sidhe Day Spa presents Aromatherapy Signa-ture Services, Kent, OH (330)592-0874 sidhedayspa.com

31: Review for Successful Salon management testing (8 CEU’s); How Money Works or Show Me the Money(4 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

JUNE 20106: Amy Colvin Concepts presents Foolproof Updoing, Dayton, OH

(419)346-7699 www.foolproofupdoing.net6: Scientific Skincare presents Boost Your Income - Reverse Sun

Damage, Aging & Acne, Beachwood, OH (440)289-8247 email: scientificskincare@gmail.com

6: Introduction to Swedish Relaxation Massage , Middleburg Heights, OH (330)273-3707

6: Professional Stone Massage (8 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

6: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa.com

7: Songs of the Sidhe Day Spa presents Aromatherapy Signature Services, Kent, OH (330)592-0874 sidhedayspa.com

7: Review for Successful Salon management testing (8 CEU’s); How Money Works or Show Me the Money(4 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

8: Instructors Only - 8 Hour - Tools of Success....Critical Think-ing Skills Needed for Success with Pamela Lewis, Sandusky, OH 419-357-3138

13: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

13-14: ESBI-FLH Certification Classes - 2 Day Hands On Workshop including Business P,hilosophy, Haircutting, Up-Styling & Color Techniques, Brunswick, OH (330)722-6678

13: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa.com

14: Songs of the Sidhe Day Spa presents Aromatherapy Signa-ture Services, Kent, OH (330)592-0874 sidhedayspa.com

14: North Coast Salon Systems presents Scott Gargiulo Hands On Cutting Class & Mantra Collection Demo , Broadview Heights, OH 1-800-465-5887

14: Review for Successful Salon management testing (8 CEU’s); How Money Works or Show Me the Money(4 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

OHIO STYLIST & SALON | MAY 2010 | 1�

WHAT’S NEW IN THE MARKET

• Safely and effectively treats hair loss in men and women

• All natural, doesn’t have drug, steroids or FDA-regulated chemicals

• No side effects

• Dermatologist approved

• Paraben and sulfate free

BEFORE

AFTER

(724) 384-8905www.exobalance.comExoBalance™is available in salons.

— SPECIAL — $50.00 Off

Case Purchase

NaturallyRestore Your Hair

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

1. Cleanse Previous Hair Treatments with Absolution Absolution Professional Clarifying Shampoo by Zerran Hair Care is a 100 percent vegan clarifying

shampoo designed to cleanse previous hair treatments in preparation for new chemical service. Formulated with natural chelators from citrus fruit, reactive metal ions like copper and iron, silicones, oils, styling polymers, residues from medication, salts and cosmetic contaminants are easily removed from hair. Abso-lution prepares the hair to receive the artistry and application of color, perms, straightening solutions and other professional hair services.

Absolution contains botanical components such as essential oils of lavender and lemongrass for a natu-ral scent with no synthetic fragrance. Natural extracts of ginkgo, chamomile, orange, althea, licorice, aloe, fennel and yarrow serve to soothe and condition while natural soy protein and vitamin B add moisture to hair and scalp.

Based on intensive scientific research and centuries-old botanical tradition, Zerran Intl. has formulated and delivered 100% vegan shampoos, conditioners and styling products utilizing renewable botanical ex-tracts and essential oils since 1986. For information call 1-800-626-1921 or visit www.zerranhaircare.com.

2. Breakthrough Technology of Hair Keratin ComplexingNow clients can have that sleek, smooth, stylish look no matter what their hair type. All-Nutrient

Keratin+ Treatment’s new technology of hair keratin complexing will allow stylists to perform an upscale in-salon straightening service in a way that will not only save time but money too.

All-Nutrient Keratin+ Treatment, a Cuticor Cellular MicropHusion System, not only lasts, but over time will actually heal damaged porous hair, restoring perfect health. Reverse the harmful effects of sun, beach, pools, chemical damage, hot styling tools and more in a gentle keratin process made with certified organics and renewable rainforest resources.

All-Nutrient Keratin+ Treatment combined with their extensive educational training program will lead professionals to a new generation of style based creativity. The beauty industry is being transformed through the new technology and science of All-Nutrient...naturally.

Call 1-800-221-3496 or visit www.sukesha.com for more information.

3. Restore Hair Naturally, with ExoBalanceIntroducing a new concept in hair regrowth and thickening technology, ExoBalance Hair Regrowth

Solution is an all natural product that is safe for both men and women. Developed after years of research, it’s the first product to treat the underlying cause of all hair loss – an imbalance of the scalp from a lack of circulation, flora, nutrients and moisture caused by environmental, chemical and hormonal attack.

The unique solution of ExoBalance helps to stop hair loss and create vital new growth without side effects. Formulated with ingredients found only in nature, ExoBalance contains no drugs, steroids or FDA-regulated chemicals. It is paraben and sulfate free and has been Dermatologist tested and is patent pending.

For more information go to www.exobalance.com or call 724-384-8905.

4. Non-Toxic Professional Hair Color Line for StylistsEcoColors Hair Color is a permanent non toxic professional hair color system for hair stylists. Ecocol-

ors professional hair color is different from all other hair colors for many reasons; the emollient soy base and the essential oils of flax and castor oil make this shine enhancing base stand out from the rest.

The super conditioning, long-lasting color has been used for over 10 years on individuals who have been allergic to other brands. These allergies range from itchy scalp to hair loss. EcoColors Haircolor also contains flower essences and natural preservatives.

EcoColors is constantly developing the best quality hair care products and cosmetics for everyone, including pregnant women, chemically sensitive persons and cancer survivors. For more information call 1-877-852-4515 or www.ecocolors.net.

5. Spray Ideal for Color Correction and RecolorationEvery brand has its go-to products, and Affinage is no exception. Designed to be used with any brand

haircolor, Quick Pig is a must-have for salons as it works effectively to correct color or revive color that has faded. Available in red, orange and yellow, the spray is designed to be used with foils for efficient recol-oration without the mess. Formulated with a porosity equalizer, Quick Pig primes strands for even color distribution from any color brand.

“Quick Pig makes the filling process faster, which makes color go further and last longer,” explained Michael Elving, national artistic education manager for Affinage. “Color absorbs more evenly because the product replaces missing pigment from the hair.”

Affinage Infiniti permanent haircolor features D.A.T.E.M. technology and has been followed into the marketplace by tone-on-tone colour, fashion colors, permanent waves, specialized highlighting systems, bleaching powder as well as shampoo, conditioner and styling products manufactured for the professional beauty industry. For more information, call 1-877-597-2929 or visit www.affinage.com.

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