Ohio State PRSSA Conference Brochure

LOOKING FORWARD TO THE FUTURE OF PR

OSU PRSSAPARTNERS REGIONALCONFERENCE 2014

@ohiostateprssa #OSUPR #insPiReOSUPRwww.ohiostateprssa.com

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Let’s get inspired. Conference ScheduleRegistration and breakfastWelcomeThe Future of PR KeynoteBreakout SessionsBreak/transition periodBreakout SessionsKeynote LuncheonPanelsSwitch panels

8:30 a.m.9:30 a.m.9:45 a.m.

11 a.m.Noon

12:45 p.m.1 p.m.3 p.m.

4:15 p.m.

ScheduleChapter HistoryIntroductionKeynote SpeakersSponsorsSpeakers ListColumbus Profile

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he Ohio State University was one of the original nine schools to host a PRSSA Chapter, granted a charter on April 4, 1968. Our Chapter is known as the The Walt Seifert Chapter.

Walt Seifert was a public relations professor at Ohio State in the School of Journalism for 25 years. He was a founder of the Public Relations Students Society of America and, in 1976, of the Educators’ Section of PRSSA.

In 2002 our faculty advisor, Dan Steinberg, won the Teahan award as top faculty advisor

in the nation. Our chapter was named PRSSA’s 2003 Teahan award winning best chapter in the nation and in 2004, the chapter’s professional advisor, Dan Orzano, won the Teahan for Professional Advisor of the Year.

Our goal as a PRSSA chapter is to cultivate a favorable and mutually advantageous relationship between students and public relations professionals. We have over 150 active members right now and hope to continue to expand and provide opportunities for our members. 6

The PRacticeThe PRactice is a student-run public

relations firm at The Ohio State University. Our mission is to give students experience while providing quality public relations work for our clients in the Columbus area. The PRactice specializes in media relations, social media strategy and marketing strategy for associations, retail stores, non-profits and technology start-ups. Clients include: Applits, Ride for World Health, Groovy Spoon, Battelle Institute, and more. Please visit us at www.osuthepractice.com and follow us @osupractice. 6

2013-14 Executive BoardPresident | Aurora StrombergVice President | Meg HoyingPRactice CEO | Mirko Mandic

Member Relations | Jennifer ShaferPR Director | Christina WilkersonFinancial Director | Kyle Green

Professional Development | Ashley BoweProfessional Development | Glenna Zofcin

Designer | Cierra Rider

1 UR CHAPTERPrepare. Connect. Experience

- Jenn Shafer, Member Relations

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@ohiostateprssa #OSUPR #insPiRePRwww.ohiostateprssa.com

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ello, and welcome to “insPiRation: Looking

Ahead to the Future of Public Relations” 2014

Ohio State PaRtners Regional Conference. We

are so excited to be sharing this experience with

all of you!

The Ohio State chapter of the Public Relations

Student Society of America wanted to create an

experience that would hold value for attendees

for years to come, which is why we decided to

focus not just on the present state of the public

relations industry, but also on the future.

In a world where everything changes in the

blink of an eye, it is often hard to keep up with

current trends, let alone know what to expect

in the future. As students and professionals,

we have so many amazing opportunities

surrounding us to learn from the best and

share what we have learned. There is so much

information to be learned and so little time to

keep up with all of it.

Take this time to soak up as much knowledge

as you can from the amazing professionals that

surround us today. We are not just learning about

the future of PR, we are the future of PR! 6

“The best way to succeed is to discover what you love then find a way to offer it to others.” - Oprah Winfrey

GETINSPIRED

DAN GUITTEAUGolinHarris

VICTORIA TRAPPNike

Dan Guitteau is an executive director with GolinHarris in Dal-las and a member of the firm’s strategist community. Over the course of his 20-year career, has served as senior counsel for various brands such as EDS (now HP), HTC, Microsoft, Nokia, Sony Ericsson, Texas Instruments, Web.com and Wireless Power Consortium. Dan holds a bachelor’s degree in Journalism from The Ohio State University. He resides near Dallas with his wife Kelley (a fellow Buckeye alum) and his three children Tess. Not to mention the family bulldog, Woody.

Victoria Trapp is a Global Transition Manager at Nike, Inc. Before Nike, she gained expertise as a negotiator and investigator working in the insurance industry. Victoria is a doctoral candidate in Management and Organizational Leadership at the University of Phoenix. She has a Juris Doctorate from Capital University Law School and a Masters in Sports Administration from Ohio University. Victoria is on the board of the Portland Buckeyes Alumni club and mentors students at her alma maters. She currently resides in Portland, OR with her pug Scarlet.

Keynote Speeches

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- Aurora Stromberg, President


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@ohiostateprssa #OSUPR #insPiRePRwww.ohiostateprssa.com

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SPEAKERS1

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MJ Clark MJ Clark Communications

Walker Evans Columbus Underground

Julie Russo-Exner Fahlgren Mortine

Suzanne Fanning Word of Mouth Marketing Association

Carlo LoParo Strategic Public Partners

Allison Lehman The Wonder Jam

Ben Marrison Columbus Dispatch

Stephanie Krol Stephanie Krol PR

Lindsay Bowe Facebook

Heather Baxter PGA Memorial Tournament

Lisa Arledge Powell MediaSource

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SPONSORS


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COSIRanked the top science center in the country, Cosi isn’t just for kids. The science center has interactive exhibits that stimulate and entertain.

The Columbus ZooRanked the #1 zoo in the country and the 8th largest in the world. Don’t forget to say hi to the red pandas!

The Short NorthThe neighborhood you have to walk around. Enjoy art galleries, shopping, bars and way too many restaurants to list. Be sure to stop by Mission Coffee!

German VillageHistoric neighborhood of cobblestoned streets with restored Victorian homes, great restaurants and an interesting book store called the Book Loft.

Easton Town CenterConsidered the lifestyle center of Columbus, Easton combines standard shopping with a pedestrian-friendly outdoor setting.

The North MarketWhether you are in the mood for fish, Polish food, Vietaneme or just need some spices, this is the place to go. Walk around & take in all the amazing smells.

Thurman’s CafeFeatured on “Man vs. Food,” eating a Thurman burger will make your stomach love and hate you all at the same time. Been around since 1942.

Jeni’s Splendid Ice CreamsSalty caramel, banana french toast and hotty toddy sorbert don’t sound like your normal ice cream cone, but Jeni’s is world famous for all the right reasons.

Columbus Brewing Co.Considered the “Ultimate Brew Pub,” CBC not only has a prime location in the brewery district but has some amazing food and drinks.

Harvest Pizzeria In my humble opion, Harvest has the best pizza in Columbus, hands down. Crispy crust but perfect consistency and flavor. Check out their bar, Curio, next door while you wait for handcrafted cocktails.

COLUMBUSThe Midwest’s Best Kept Secret

Good Eats Activities

- Cierra Rider, Designer

id you know that Columbus was named one of the

most intelligent cities in the world, or that it ranks fourth in

the country in craft beer production? Or that Columbus is

the third most fashion forward city in the country?

The capital of the Buckeye State has been called a

“Secret Foodie City,” and is referred to as “The Test Market

Capital of the World.t” Of course, I just like to call it coolest

city in the world. Maybe that’s a bold claim, but Columbus

is the hidden gem of the Midwest.

Columbus might not be located on the coast, and it is

not a concrete jungle, like New York City, but there’s plenty

here for adventurous souls. I know what you are thinking–

we are more than just a football town, I promise. Loving

game day doesn’t hurt. Have you ever seen a whole city

tailgate? If not, you haven’t been to Columbus on game

day. Get your shop on in the Short North and Grandview

at local boutiques, head to Easton Town Center or Polaris

for your chain stores or even buy original pieces from local

artists and get your eat on anywhere. Our locals joints and

even local chains will not dissapoint.

Here is my list of the top ten good eats and places you

should try to visit while you are in the Buckeye State.

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Ohio Union - Third Floor Map

Conference Rooms:Round Meeting Room

Cartoon RoomBarbie Tootie Room

Suzanne M. Scharer Room

Documents

Ohio State PRSSA Conference Brochure