Ohio Beverage Monthly December 2011

SPARKLEALL THINGS THAT

Prosecco, Champagne & Cava Bubbling to the Top

DIAGEO’S NEW WAVE OF LUXURY GOODS

SAKÉ BRANCHES OUT

December 2011

CREATIVE ACCOUNT PRODUCTION PROOF READER CLIENT DATEAPPROVALS RELEASE

CONFIRMATION

DATE CREATED DOCUMENT NAME COLORS PROOF VERSION

10/19/11 4623.1_JB_Trade_Ad_BN_1019.ai CMYK ROUND 2

PROJECT NO: 4623 PROJECT: JB TRADE AD JOB: Beverage Network CLIENT CONTACT: KL OPERATOR: TB

TRIM: 8.25”(w) x 10.875”(h) LIVE/TYPE AREA 7.75”(w) x 10.375”(h) BLEED: 8.75”(w) x 11.375”(h) FILE BUILT AT: 100% PROOF SIZE: 100% CYAN MAGENTA BLACKYELLOW

orangekeyline

indicatesbleed -

DO NOTPRINT!

magentakeyline

indicatesdieline -

DO NOTPRINT!

green keylineindicateslive textarea -

DO NOTPRINT!

6 pt.Jim Beam®, Jim Beam® Devil’s Cut™ Kentucky Straight Bourbon Whiskey, Red Stag by Jim Beam® Kentucky Straight Bourbon Whiskey Infused With Natural

Flavors and Jim Beam Black® Kentucky Straight Bourbon Whiskey, 40%, 45%, 40% and 43% Alc./Vol. ©2011 James B. Beam Distilling Co., Clermont, KY.*Beverage Testing Institute, Inc. – 2008 Professional Tasting – Chicago, Il. Compared to other top-selling North American whiskeys including

Woodford Reserve®, Wild Turkey® 101, Jack Daniel's® Gentleman Jack, Crown Royal® Blended Whisky, and Jack Daniel's® No. 7 Black

Jim Beam®, Jim Beam® Devil’s Cut™ Kentucky Straight Bourbon Whiskey, Red Stag by Jim Beam® Kentucky Straight Bourbon Whiskey Infused With NaturalFlavors and Jim Beam Black® Kentucky Straight Bourbon Whiskey, 40%, 45%, 40% and 43% Alc./Vol. ©2011 James B. Beam Distilling Co., Clermont, KY.

*Beverage Testing Institute, Inc. – 2008 Professional Tasting – Chicago, Il. Compared to other top-selling North American whiskeys includingWoodford Reserve®, Wild Turkey® 101, Jack Daniel's® Gentleman Jack, Crown Royal® Blended Whisky, and Jack Daniel's® No. 7 Black

THE WORLD’S #1SELLING BOURBON

jimbeam.com

THE INNOVATOR OFINFUSED BOURBON

THE HIGHEST RATEDNORTH AMERICAN WHISKEY*

A BOLD NEW BOURBON WITH FLAVOR UNLOCKED FROM INSIDE THE BARREL WOOD

Jim Beam®, Jim Beam® Devil’s Cut™ Kentucky Straight Bourbon Whiskey, Red Stag by Jim Beam® Kentucky Straight Bourbon Whiskey Infused With NaturaFlavors and Jim Beam Black® Kentucky Straight Bourbon Whiskey, 40%, 45%, 40% and 43% Alc./Vol. ©2011 James B. Beam Distilling Co., Clermont, KY.


*Beverage Testing Institute, Inc. – 2008 Professional Tasting – Chicago, Il. Compared to other top-selling North American whiskeys includingWoodford Reserve®, Wild Turkey® 101, Jack Daniel's® Gentleman Jack, Crown Royal® Blended Whisky, and Jack Daniel's® No. 7 Black


8.25”

10.875”

FEATURES

20 A SPARKLING TRIOWith New Year’s Eve ahead, it’s a good time to focus on Cava, Prosecco and Champagne.

28 INSPIRED INNOVATIONDiageo answers the consumer call for premium spirits with a new wave of luxury goods.

32 SAKE STEPS UPSake’s fl exibility helps it to catch on at retail and in restaurants.

40 BAR TOOLSThe bartender’s best friends behind the stick.

42 BAR TALK: VOLTGreg Voss, in Frederick, MD creates cocktails that echo the modern American cuisine of the kitchen.

DEPARTMENTS

4 PUBLISHER'S MESSAGE

6 SUPERINTENDENT OF OHIO LIQUOR CONTROL REPORT

7 MESSAGE FROM THE OLBA EXECUTIVE DIRECTOR

8 & 9 LEGAL ISSUES

11 LAST CALL

13 EVENTS & BENEFITS

15 THEBARBLOGGER.COM

17 CHEFS CORNER

43 SHOPPING NETWORK

46 WHOLESALE PRICE LIST

57 VIOLATIONS

DECEMBER 2011 OHIO BEVERAGE MONTHLY 3

DECEMBER 11

40

20

32

creo

4 OHIO BEVERAGE MONTHLY DECEMBER 2011

INSIDEOHIO

Ohio Beverage Monthly Volume 2, No 12(ISSN 1065-9846)

www.ohiobeveragemonthly.com

Ohio Beverage Journal (ISSN 1065-9846)December 2011, Vol. 2 No.12.Postmaster, send change of address information to Ohio Beverage Monthly,

37 W. Broad St, Suite 480, Columbus, OH 43215Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NATIONAL COVERAGE,LOCAL ADVANTAGEThe Beverage Network Publications are serviced by Beverage Media Group, Inc., 116 John Street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FAX: (212) 571-4443. www.BevNetwork.com

Publisher

General Counsel

Editor In Chief

Art Director

Graphic Designer

Assistant Designer

Ohio Art Director

Print Services Manager

Ohio Ad Sales

National & Regional Ad Sales

Sales Promotion Manager

Circulation

Finance & Accounting

Philip A. [email protected]

Jacob C. Evans, [email protected]

Molly K. [email protected]

Larry Lee [email protected] Buonincontri [email protected] [email protected] Megan W. [email protected]

Lee Stringham [email protected] 410.519.7034

Megan W.. [email protected] Slone-Spitalnik 212.571.3232 ext. 101 [email protected] Roszkowiak 212.571.3232 ext. [email protected]

Sylvia [email protected] [email protected] Randye [email protected]

EDITORIAL

ART & DESIGN

PRINT & PRODUCTION

ADVERTISING

OPERATIONS

Publisher's MessageBY PHILIP A. CRAIG

Happy Holidays Ohio Beverage Monthly readers! I hope this holiday season is happy and

prosperous for all of you. I hope that the information found in these pages contributes to your success - this month and throughout the year.

Responsibility is important year round, but especially so during the holidays. On page 6, Liquor Control Superintendent Bruce Stevenson reminds you that nothing ruins a great celebration like a citation. Remind your staff to watch out for underage drinkers during this celebratory time of year.

Another concern during the holiday season is appropriately planned promotions. The laws regarding promotions don’t change when you hang the lights and tinsel. On page 8, Dave Raber reminds you that all state laws and regulations are in full

force this season. People in general spend more

around the holidays. Chuck Deibel debunks another myth that will save you money in the long run on page 11.

I HOPE THIS HOLIDAY SEASON IS HAPPY AND PROSPEROUS FOR ALL

OF YOU!

If you don’t have a Facebook page for your business, you might not want to let 2011 pass you by without one. On page 15, Barry Chandler warns you that if you don’t create a Facebook fan page for yourself, your customers might do it for you. This is a problem because the message gets out of your control.

Finally, Chef Quinn Allen shares why knowing your food cost percentage is every bit as important as knowing your alcohol cost percentage. Read his column to learn how to finish out the year profitably and get ready to start 2012 on the right foot.

Here’s to another great year of bringing you the best ideas for running business in 2012!

Philip A. Craig, Publisher

IMPORTED BY SHAW-ROSS INTERNATIONAL IMPORTERS,

MIRAMAR, FLORIDA. 40 % ALC. BY VOL.

WWW.SHAW-ROSS.COM. • DRINK RESPONSIBLY.

WWW.PISCOCAPEL.CL

Pisco Capel Reservado is a young, white, aromatic spirit obtained from the double distillation and filtration of Chilean Wine. It is produced from selected Muscat grapes grown in the North of Chile, at altitudes around 2,000 meters above sea level. This unique terroir counts on over 350 days of sun a year and crystal clear waters that flow from the Andes Mountains. Pisco Capel is an all-around white spirit that can be enjoyed in a variety of cocktails.

CHILEAN PISCO SOuR2 oz Pisco Capel • 1 oz Lime Juice1/2 oz Simple Syrup • Shake with ice and strain into glass • Garnish with a lime wedge.

CapelBeverageAD.indd 1 10/12/10 5:36:49 PM

0040B AGAVE LOCO $25.750962B BLUECOAT GIN $21.253073B FOUR ROSES YELLOW LABEL $13.903074B FOUR ROSES SMALL BATCH $23.753075B FOUR ROSES SINGLE BARREL $29.805229B JOHNNIE WALKER GOLD $72.105231B JOHNNIE WALKER GREEN $48.055508B LAGAVULIN $71.356007B LUKSUSOWA GIFT $ 9.006008B LUKSUSOWA $ 9.107723B PALLINI LIMONCELLO $17.157724B ALLINI LIMONCELLO GIFT $17.158249L PITU CACHACA $13.909168B TARANTULA AZUL GIFT $15.009169B TARANTULA AZUL $15.009186B TETON GLACIER $16.459220B 360 VODKA $15.409226B 360 VODKA GIFT $15.409228B 360 DOUBLE CHOCOLATE $15.409236B 360 MANDARIN ORANGE $15.409656B WISER'S DELUXE $12.25

DECEMBER POST-OFF SPECIALS

creo


IMPORTED BY SHAW-ROSS INTERNATIONAL IMPORTERS,

MIRAMAR, FLORIDA. 40 % ALC. BY VOL.

WWW.SHAW-ROSS.COM. • DRINK RESPONSIBLY.

WWW.PISCOCAPEL.CL

Pisco Capel Reservado is a young, white, aromatic spirit obtained from the double distillation and filtration of Chilean Wine. It is produced from selected Muscat grapes grown in the North of Chile, at altitudes around 2,000 meters above sea level. This unique terroir counts on over 350 days of sun a year and crystal clear waters that flow from the Andes Mountains. Pisco Capel is an all-around white spirit that can be enjoyed in a variety of cocktails.

CHILEAN PISCO SOuR2 oz Pisco Capel • 1 oz Lime Juice1/2 oz Simple Syrup • Shake with ice and strain into glass • Garnish with a lime wedge.

CapelBeverageAD.indd 1 10/12/10 5:36:49 PM

creo


The 2011 holiday season is here and it’s time for holiday parties, family gatherings,

and other celebrations. Retail permit holders can help make the holiday season fun and safe for everyone by preventing underage drinking. Whether your business is a bar, restaurant, convenient store,

wine shop, grocery store or other, social responsibility is important, especially during this festive time of year. The Division is here to help you promote and practice safe and responsible sales.

Your business is on the front lines so your employees must be extra vigilant this time of year. Holiday celebrations can turn tragic when underage people get access to alcohol. Don’t take any chances that might jeopardize your permit. Protect your business and community by thoroughly checking the ID of anyone attempting to buy alcohol that looks too young or you suspect may be under 21.

Many businesses are now using electronic ID scanners to help verify age. There are many different types on the market with various features to fit the needs of any business. Prices range from around $300 to $1,000. That’s much more

affordable than a fine of up to $1,000, plus the potential loss of permits and other liability. These are great devices and I encourage their use, but employees should be careful not to rely solely on the scanner. Before scanning an ID, compare the photo to the person making the purchase to be sure it’s their ID. It’s also important to be observant of others in the store who may be with the customer. Remember, underage persons can’t be furnished or share in the cost of any alcohol. The human factor is still the most important tool in preventing underage drinking.

YOUR BUSINESS IS ON THE FRONT LINES SO

YOUR EMPLOYEES MUST BE EXTRA VIGILANT THIS

TIME OF YEAR

Using a scanner, understanding how to identify an underage person, and checking for a valid

Ohio driver’s license, an official state of Ohio identification card, or a military identification card is a simple formula that can prevent illegal sales and protect your business.

Education and awareness are the keys to running any successful business. Please visit our website at www.com.state.gov/liqr. for our educational and training booklets,

“Safe Alcohol Sales” and “Permit Information and Resource Directory.” Other great resources you can link to include: “We Don’t Serve Teens” and Alcohol Server Knowledge (ASK) Training program. Also follow our Twitter feed at “ohioliquor” for more useful information. If you have questions please feel free to contact me directly at [email protected] or call (614) 644-2472.

SUPERINTENDENT'SMESSAGE

Social Responsibility Is Important BY BRUCE D. STEVENSON, SUPERINTENDENT OHIO DIVISION OF LIQUOR CONTROL

Bruce D. Stevenson,

Superintendent

THE HOLIDAY SEASON IS HERE

HOLIDAY LIQUOR PRODUCTS FOR 2011

Specialty gift items are a long-standing holiday tradition in the liquor industry, and this year the Division of Liquor Control has selected 80 specialty spirituous liquor items and gift packs (40,000 cases worth) for Ohioans celebrating the season or looking for holiday gift ideas. There are 57 holiday gift packs available, totaling more than 25,000 cases of different types and brands. These value-added gift packs include distinctive accessories and other collectables such as glasses, snifters, shakers, flasks, and decanters. Also available are 23 different holiday gift-wrapped spirituous liquor items, totaling more than 15,000 cases. Prices range from approximately $12.00 to $140.00. Quantities are limited, so distribution of holiday items to the 458 Contract Liquor Agencies is determined by past sales and special requests for particular products. Please contact the Division at (614) 644-2380 for more information, or visit the website at www.com.state.gov/liqr .

creo


DIRECTOR'SMESSAGE

Join The OLBA Today! BY PHILIP A. CRAIG

Phil Craig, Executive Director

GIVE YOUR ESTABLISHMENT A GIFT

If you are a permit holder who is not a member of the OLBA, then make a commitment this holiday season that

impacts your bottom line! It’s time for you to join the organization that protects your business and gives you the benefits you deserve! Our benefits package is improving all the time. The OLBA has services that can help all permit holders save money, time and headaches throughout each year. Agency stores, carry-outs, restaurants and taverns and bars of all kinds can find a multitude of benefits to belonging to this association.

WHAT IS THE OHIO LICENSED BEVERAGE ASSOCIATION?

The OLBA is a membership ser vice organization devoted to representing owners and suppliers. The association exists for the protection of its members through a unified effort for the promotion of the liquor industry in Ohio. The OLBA is a professional association specifically targeted to permit holders and provides you with the opportunity to have a voice in your state government!

The OLBA is a non-profit trade association that represents the legislative and executive interests of all of those involved in the licensed beverage industry. The OLBA has a full-time lobbying staff and legal counsel on retainer working to protect its member needs.

In addition, the OLBA provides a variety of other benefits, including:

EXCITING EVENTS

The OLBA schedules a variety of productive network ing oppor tunit ies each year. Annual lobbying days, quarterly meetings, an annual convention and the Buckeye Bar Expo trade show provide members with the chance to interact with one another and others dealing with the industry.

ADVERTISE

Hotbarspot.com al lows members to innovatively advertise to their target demographic.

TECHNIQUES OF ALCOHOL MANAGEMENT

The OLBA is exclusively involved in maintaining responsible tavern owners and we offer programs, such as TAM, to help keep permit holders aware of the legalities within the industry. TAM, the Techniques of Alcohol Management server-training program, is a comprehensive program designed to give servers the know-how to be alcohol servers. If you are interested in scheduling a TAM class for your establishment or just attending one, we can help. These classes are not difficult and they are very beneficial to tavern owners. For further information on how you can protect your establishment by giving your servers this invaluable information, please call the OLBA State Office at 1-800-678-5995 or visit www.olba.org.

W O R K E R ’S CO M P E N S AT I O N G R O U P RATING PROGRAM

The OLBA offers a very competitive workers compensation group-rating program. Cut your worker’s comp premiums with the Ohio Licensed Beverage Association endorsed Group Rating Plan. Through the OLBA’s plan you can save considerably on the rates you would pay without a group.

Group rating permits employers in the same or similar industries to pool their experiences for rating purposes. By banding together, companies can get a better group rating plan than the individual rate of members. Our program can match or beat any other group rating program out there! Call CompManagement at 1-800-825-6755, option 1 to enroll.

HEALTH INSURANCE

As a member of the Ohio Licensed Beverage Associat ion, you and your employees can enroll in several health insurance options offered exclusively to

OLBA members. For more information or questions on the coverage plans please call Cindy Garner at 614-921-9100.

GAS BILL SAVINGS

As a member of the OLBA, you and your employees can enroll in a program that offers a competitive and consistent gas price for your home or business. The Ohio Licensed Beverage Association has partnered with Consumer Choice Marketing in order to offer you better energy service with a lower energy cost. Signing up is easy, call our office for more information, 800-678-5995.

ABL MEMBERSHIP

By becoming a member of the Ohio Licensed Beverage Association, you also become a member of American Beverage Licensees. This group is the strongest alliance for permit holders ever! Please visit www.ablusa.org for more information.

I f y o u h a v e a n y q u e s t i o n s a b o u t membership or what the OLBA can do for you, please give our office a call at 800-678-5995.

creo

8 OHIO BEVERAGE MONTHLY DECEMBER 2011 DECEMBER 2011 OHIO BEVERAGE MONTHLY 9

LEGALISSUES

This Holiday Season, appropriately plan your seasonal promotions, as all

state laws and regulations will remain in full force and effect throughout the season. Below are a few laws to keep in mind.

No advertising shall condone or encourage the excessive

consumption of alcohol or portray a person in an intoxicated state. No permit holder shall represent, portray, or make any reference to Santa Claus or children. Always remember, a retail permit holder shall not participate in any advertisement sponsored by an alcohol beverage manufacturer or wholesale distributor unless specifically authorized by law.

Gift cards and certificates are permitted for sale and may be redeemed for food and alcoholic beverages. However, the use of gift cards for alcoholic beverages is subject to strict regulation. The law requires that when gift cards or certificates are used on-premises in exchange for food and alcohol beverages, the value of the alcoholic beverages cannot exceed more than 30% of the total value of the gift card or certificate. This obviously means that food must also be purchased with a gift card or certificate.

With regard to off-premises use, the sale of gift certificates for the purchase of beer, wine, or mixed

beverages is permitted. A permit holder may limit the use of any gift certificate by printing on its face that the gift certificate may not be used for the purchase of alcoholic beverages

APPROPRIATELY PLAN YOUR SEASONAL PROMOTIONS AS ALL STATE LAWS

AND REGULATIONS WILL REMAIN IN FULL FORCE AND EFFECT THROUGHOUT THE

SEASON

All Happy Hour restrictions also remain in force. No permit shall give away any alcoholic beverages in connection with the permit holder’s business. All prices must return to the regularly charged price as listed on the 30-day price schedule after 9:00PM. A permit holder may only sell on its permit premises alcohol that was purchased from an authorized source. Be diligent in not allowing patrons to bring their own

“Holiday Beverage” on premises to consume.

Ohio law allows a manufacturer to package alcoholic beverages with a non-alcoholic item without increasing the price of the alcoholic beverage. So retailers may sell such holiday gift packages again for this year’s Holiday Season as they are in compliance with Ohio’s alcoholic beverage regulations.

Being responsible and cognizant of the laws will help you and your patrons enjoy the holiday season.

Dave Raber, OLBA Legal Co-Counsel

HOLIDAY SEASON REMINDERAppropriately Plan Your PromotionsBY DAVE RABER

creo


THE MOST COMMON VIOLATIONS The Benefit of Having All the Information at Your Fingertips BY JACOB EVANS

LEGALISSUES

Every month, I take several minutes to review the violations issued by the Department of Public Safety

(generally) and the penalties issued by the Liquor Control Commission. I know many of you read the same list that is compiled in the back of the Ohio Beverage Monthly.

After reviewing them for several months, please find following some thoughts from someone not in the business of running a bar or other permit premises. Also, I review these decisions in my office at my desk; I have the immediate opportunity to pull up the list of permit holders on-line and look at violation history.At first glance, there appears to be

a great deal of disparity in terms of penalties that permit holders are facing for the same violation: namely, sale of beer or intoxicating liquor to someone under the age of 21. However, there are two factors that appear to greatly influence the penalty. First, is the age of the person under 21. It is one thing to do math wrong and be off by a year and sell to a 20 year old; it is quite another to

disregard the age and sell to someone 18, or even 17. Secondly, past violation history is important. If this is your first penalty in the 15 years of having the liquor permit, the Commission generally understands a mistake can happen. But, if this is your second, third or more penalty in the last couple of years, this appears to be more of an issue of the general compliance with liquor laws in general.

Another recent violation that caught my eye was the failure to properly label a dispenser of a pre-mixed alcoholic beverage that is mixed by the retailer and not the manufacturer. Rule 47 is in place to ensure that a customer is in fact served the product they expect… order a Grey Goose and Tonic, it should have Grey Goose Vodka, not another brand. In furthering that concept and keeping up with the times, Rule 47 requires a permit holder to put the “recipe” for a drink on the side of the dispenser of the pre-mixed alcoholic beverage that is mixed by the retailer. If you have a margarita machine, you need to tape the recipe to the side of the dispenser. Even if this is a

“homemade” recipe, simply writing it on a piece of notebook paper is sufficient.

Finally, a violation that I see often that has ensnared many permit holders is the selling, furnishing or allowing consumption after hours allowed under the permit. Granted I do not see the details on many of these cases, I am certain they are all very similar: the night comes to an end, and the staff, after clearing out the establishment and closing up for the night has a “nightcap” to wind down before heading home. Unfortunately, this activity can lead to many potential violations, ranging from the aforementioned “serving after hours” to “hindering/obstructing and investigation/inspection.” The hindering charge may occur from nothing more than the establishment is closed, doors are locked and enforcement cannot enter the establishment.

Should you see other violations that you have questions about or are curious about liquor laws in the State of Ohio, please do not hesitate to contact the OLBA or our Counsel.

Gran Ga

la, ©201

1 Stock

Spirits

Group U

.S.A., In

c. Import

ed by Sa

zerac Co

mpany, I

nc., New

Orleans

, LA. So

le Agen

ts in U.S

.A. 40%

Alc/Vol

. Phone

866-729

-3722 or

email in

fo@gran

gala.com

Natural ItalianEssence with

Orange Appeal™

Gran Gala is still the same 94-rated tripleorange liqueur, now restyled with anupscale package. Made with hand-pickedTarocca, Bionda and Rossa oranges fromSicily, and infused with barrel aged VSOPBrandy, it makes superior margaritas and inspired signature cocktails. See foryourself why Gran Gala is the growthleader in orange liqueurs.

www.grangala.com Please drink responsibly

15476 Gran Gala STATE 2012 1-2 Pg Ad.MECH_Layout 1 10/17/11 9:17 AM Page 1

creo


OUBLE-AGEDSmoother Tastefor a

ENJOY RESPONSIBLY. www.dewars.com ©2011 DEWAR’S. IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. BLENDED SCOTCH WHISKY – 40% ALC. BY VOL.

904572A1_BACARDI Oct 06, 2011BACARDI Dewars DEWAD-417904572_DEWAD417_BevMedia

BACARDIDEWARS_DEWAD-417TRIM: 8.25” x 10.875”

BLEED: 8.75” x 11.375”LIVE: 7.75” x 10.375”

PUB: Beverage Media Magazine

creo


Welcome back to The Last Call. This month we are revealing another “myth” in the bar

management business which is using your purchases to calculate your pour cost percentage.

Often Bar operators will calculate what their costs are or should be by dividing their purchases by their sales. This is a flawed method. I provide actual numbers for purchases, sales and costs used by three bars for three weeks to show how this doesn’t provide accurate information.

As you might recall the calculation for Actual and Ideal cost percentages is as follows:

Actual Pour Cost percentage (APC) is arrived at by dividing the cost of the inventory used by the sales. The cost of the inventory used is arrived at by adding the purchases to the previous inventory and then subtracting the ending inventory from that sum. So it’s Beginning Inventory, plus purchases, then subtract the ending inventory.

Ideal Pour Cost percentage (IPC) is arrived at by dividing the cost of the inventory sold by the sales. The cost of the inventory sold is arrived at by adding the cost of the inventory sold, plus the cost of any comps or spills. There is no physical counting here. You have to know the cost of each menu item.

Purchased Pour Cost percentage (PPC) is arrived at by dividing the cost of the purchases by the sales. The cost of the purchases used can be either for the week of the sales or for the week after the week of the sales; since some people would believe this week’s purchases are being done to replace the inventory used from the prior week as they “order to par”. (NWPPC)

If the Purchased Pour Cost percentage method is done for an entire calendar month, the results become even more skewed as a large purchase could occur on the last day of the month, which would result in it being expensed. Or a large part of the on hand inventory could be used up, which would generate more sales, without a corresponding large purchase to replace it in the same time period.

Here are the actual results for three different bars for three weeks in a row.

Costs / Sales = Percentage

Week 1

IPC Bar A 3504/15001 = 23.4% Bar B 6672/24699 = 27.0% Bar C 3062/12009 = 25.5%

APA Bar A 3518/15001 = 23.5% Bar B 7133/24699 = 28.9% Bar C 3234/12009 = 26.9%

PPC Bar A 3481/15001 = 23.2% Bar B 8832/24699 = 35.7% Bar C 3106/12009 = 25.9%

NWPPC Bar A 1954/15001 = 13.0% Bar B 12954/24699 = 52.4%

Bar C 2867/12009 = 23.9%

Week 2

IPC Bar A 2587/11014 = 23.5% Bar B 12095/45162 = 26.8%

Bar C 2795/10982 = 25.4%

APC Bar A 2703/11014 = 24.5% Bar B 12782/45162 = 28.3%

Bar C 3011/10982 = 27.4%

PPC Bar A 1954/11014 = 17.7% Bar B 12953/45162 = 28.7%

Bar C 2867/10982 = 26.1%

NWPPC Bar A 3276/11014 = 29.7% Bar B 5965/45162 = 13.2% Bar C 2321/10982 = 28.1%

Week 3

IPC Bar A 3442/14737 = 23.4% Bar B 7231/25601 = 28.2% Bar C 2811/11020 = 25.5%

APC Bar A 3450/14737 = 23.4% Bar B 7569/25601 = 29.6% Bar C 2930/11020 = 26.6%

PPC Bar A 3276/14737 = 22.2% Bar B 5965/25601 = 23.3% Bar C 3086/11020 = 28.0%

As you can see, none of the numbers are really the same, so using or replacing the use of the actual or ideal cost percentage with the Purchased cost percentage or the Next Weeks Purchased Cost percentage is and will be misleading; if you are trying to gauge how profitable your operations are being managed.

There is simply no reasonable replacement for calculating both your actual percentage as accurately as possible and comparing that to the calculation of the ideal percentage

for the same time period, in your effort to determine your efficiency in profitability. The ratio of that calculation is an efficiency rating referred to as the Bevinco Rating. The closer the gap between those two or the higher the efficiency ratio, the better.

Bar A Is achieving at or above a 99% Bevinco rating as the ideal and actual percentages are about the same.

By making a judgment based solely on the Purchased Pour Cost Percentage, you will likely not be reacting when you should be reacting or reacting when you shouldn’t be reacting with the staff and management team.

As always, please feel free to contact us with questions or comments at [email protected]. Thanks for your time this month.

LAST CALLDon't Use Purchases To Calculate Pour Cost Percentages! BY CHUCK DEIBEL

Chuck Deibel

LASTCALL

When you did your inventory last week, how many shots of Crown

Royal were you missing?

How many pints of draft beer were you missing?

If you can’t answer those questions

you should give us a call at 800-891-1012 or

go to www.bevinco.com

Our clients do know how much.

OUBLE-AGEDSmoother Tastefor a

ENJOY RESPONSIBLY. www.dewars.com ©2011 DEWAR’S. IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. BLENDED SCOTCH WHISKY – 40% ALC. BY VOL.

904572A1_BACARDI Oct 06, 2011BACARDI Dewars DEWAD-417904572_DEWAD417_BevMedia

BACARDIDEWARS_DEWAD-417TRIM: 8.25” x 10.875”

BLEED: 8.75” x 11.375”LIVE: 7.75” x 10.375”

PUB: Beverage Media Magazine

creo



BY MOLLY MCKEE

EVENTS&BENEFITS

Is your establishment trying to find a way to reduce costs? Save money now by being reviewed for the Ohio

Licensed Beverage Association workers’ compensation group rating discount p r o g r a m . Wo r k e r s ’ c o m p e n s a t i o n premiums can be costly in today ’s economy and group rating is still one of the BEST options available to reduce that expense upfront.

If you explored our plan in the past, it’s time to take a second look. You owe it to yourself to explore the options and savings a membership entitles you to receive. If you participate in another group rating program, you may not be saving as much as possible and you may be paying extra dues to belong to another group.

If you are reviewing savings quotes from other group administrators, please make sure that you are comparing apples to apples. Our group administrator, CompManagement, Inc. takes great pride in the accuracy and consistency of our savings forecast, while others may tend to promote inflated savings figures in

an effort to secure additional business. It should also be mentioned that not all group administrators offer the same level of service (not all service companies are capable of providing your organization with the full array of discount programs currently available as well as services related to claims management, cost containment, safety & loss control, rating, and hearing representation).

SAVE MONEY NOW BY BEING REVIEWED FOR THE OHIO LICENSED

BEVERAGE ASSOCIATION WORKERS’ COMPENSATION GROUP RATING DISCOUNT

PROGRAM. WORKERS’ COMPENSATION

PREMIUMS CAN BE COSTLY IN TODAY’S ECONOMY AND GROUP RATING IS STILL ONE OF THE BEST OPTIONS AVAILABLE TO REDUCE THAT EXPENSE

UPFRONT.

Therefore, it is critical that you align yourself with a program that has a group administrator that is able to meet all of your current, as well as future needs. Please review other quotes thoroughly to ensure that you are comparing similar discounts and service offerings.

CompManagement is currently in

the process of reviewing employers for our group discount program for the 2012 rate year. To receive a free, no obligation savings quote contact CompManagement’s Customer Support Unit at (800) 825-6755, option 3 to request an analysis by phone. As a service to our members, CompManagement will not only evaluate your organization for participation in group rating, but all alternative rating programs that would be beneficial to your organization’s bottom line.

We urge you to take advantage of this tremendous member benefit!

SAVE MONEY NOW Recieve A Free, No Obligation Quote!

Molly McKee, OLBA Management Team

creo



THEBARBLOGGER.COM

Recently Wal-Mart announced a partnership with Facebook in which it would create individual pages

on the social networking site for each of its 3,500+ locations nationwide. The

local pages would be connected with the corporate store, but some information – things like specials and in-store events – would be directed through the individual pages.

As a Wal-Mart executive pointed out, retail is “fundamentally local business.”

While we’re aware nobody out there operates a company the size of Wal-Mart (unless Tim Cook is reading the blog), understanding why this move was made is relevant to all businesses owners. Even if you aren’t a big fan of what Wal-Mart represents, there are nice parallels to be made here for how your bar/restaurant should handle its social media, particularly if you have more than one location.

Whether you know it (or like it), customers aren’t going to wait for you to start a

Facebook page. In fact there’s probably a page out there right now devoted to your business.

We’ve worked with several owners who have been stunned to find a Facebook fan page about their establishment already in operation, independently run by customers. That is a big problem.

We talk quite a bit here at Interactive Hospitality about the conversation that is social media. While it’s nice that you have customers who feel strongly enough to organize in connection with your bar, the page is not yours. Social media is a conversation and you aren’t able to moderate the discussion.

EVEN IF YOU AREN’T A BIG FAN OF WHAT WAL-

MART REPRESENTS, THERE ARE NICE PARALLELS

TO BE MADE HERE FOR HOW YOUR BAR/

RESTAURANT SHOULD HANDLE ITS SOCIAL MEDIA,

PARTICULARLY IF YOU HAVE MORE THAN ONE

LOCATION

Equally as important, you don’t have control over the page. You can’t customize tabs or otherwise make sure the page is an accurate representation of your establishment. You also aren’t able take advantage of this group of customers by passing along specials, events or other information they’re likely to make use of.

In the case of a business with multiple locations, it simply isn’t good enough to run your social media operations through a central page.

If you have several bars across town, the concerns of patrons at one spot won’t be identical to those at other locations. You need the conversation to be moderated by someone who knows what

is happening on the local level. People use Facebook and Twitter as a means of personal dialogue – they aren’t going to respond as well to an impersonal voice that isn’t in-tune with what happened last Saturday night.

E v e n t h e m e g a - c o r p o r a t i o n s a r e beginning to understand how personal social media has to be in order to succeed. Make sure you follow the lead.

WHAT WAL-MART CAN TEACH US ABOUT SOCIAL MEDIAMake Sure You Follow The Lead! BY BARRY CHANDLER

creo



CHEFSCORNER

Food Cost is the percentage that rules the life of any chef no matter what part of the industry he or she

is in. Food Cost Percentage is the total amount you spend on food divided by your net sale, the lower the better. This number rules the kitchen because

if it is low and kept low, you are most likely making money, if your food cost percentage is too high, you are most likely looking for a new job.

There are several things that affect your food cost, such as spoilage, menu pricing, volume of customers, or even popularity of any given item on your menu. But when it comes down to it, what makes food great is the amount of labor you put into its preparation. You don’t need to sell lobster wrapped in filet mignon all inside of foie gras priced at one 401k per serving, just to have something delicious on your menu. Instead, you need to concentrate on what you can do to have the food prepared in a manner that will blow

your customers socks off, while coming to a compromise that keeps money in their pocket, while still enlarging yours. When it comes down to it, the best burger in the world is not going to taste better than center cut filet, that’s just how it is. And the food cost of that burger is going to be half that of the steak just due to raw materials.

THERE ARE SEVERAL THINGS THAT AFFECT

YOUR FOOD COST, SUCH AS SPOILAGE, MENU PRICING, VOLUME OF

CUSTOMERS, OR EVEN POPULARITY OF ANY

GIVEN ITEM

So what can you do? Something that has been trending through recent years is themed burgers. This is a perfect example of stretching your dollar and getting the most out of your food cost. If a place only offers a hamburger and a cheeseburger they will sell at a typical rate, but those basic options don’t always apply to a wide range of customers. However, if you put two cents worth of bleu cheese and one cent of grilled onion on that burger, you now have a new exciting menu item that takes the same amount of prep time and labor as a cheeseburger, but now it’s a bleu burger. Since you already have the ground beef, cheese, and onion on hand, all you are doing is increasing sales of your ground beef.

When your sales rate gets so high that you can barely keep ground beef in the kitchen, it is easier to increase the price since the demand is so high. This is a quick way to lower your food cost for just little added effort.

Other than changing the variables of a finished product, you can also change the makeup to increase the quality. For the sake of staying in the same frame of mind, we will use burgers again. If you have a kitchen at your disposal, go grill a piece of ground beef as is. Tastes pretty vanilla. And by that I mean normal, not exciting, what you expected, run of the mill. Now just add a pinch of salt, pepper, onion powder, and garlic powder. You now will be wondering how the best ground beef in the world ended up in your kitchen. And the amazement doesn’t stop there, the cost of all that was around 1 to 2 cents per burger. These are just simple seasonings, the possibilities are endless. Add onion, green pepper, garlic, shallots, anything you can think of! This is how great food can be made at little to no cost.

If you find yourself throwing food away on a weekly basis, you need to find good ways to incorporate these things into other areas of your menu. Less waste = lower Food Cost. Adding labor to food recipes increases the taste as much as adding seasonings. Marinated chicken will win 100% of the time over regular…boring…chicken.

If you have any specific examples in which you need helpful suggestions on how to incorporate items into your menu so that you are not incorporating them into your trash can, I am all ears.

GET THE MOST OUT OF YOUR FOOD COST Pay Attention To Your Food Cost Percentage BY QUINN M. ALLEN CSC

Quinn Allen, CSC

creo

April 2010 OHIO BEVERAGE JOURNAL 43 18 OHIO BEVERAGE MONTHLY DECEMBER 2011

ATMs & ATM deals!FIVE (5) YEAR WARRANTY!

PARTS & PAPER*

Cash/Surcharge deposited Daily!DSL. Internet Ready ATMs.

NEW ATMs from $1,995(Free Delivery/Install Extra)

Need Service Repairs/Parts?

New ATMs are ADA compliant!

Upgrade Your ATM?

* The above is subject to availability, credit, bank and ATM contract(s). ATM minimum transaction volume restrictions apply. Texans: add sales tax

Also available:Credit & Debit Processing

Prepaid ProductsBILL Pay/Cash Advance

Much more!

800.499.1068 ext. 101Since 1996 we’ve been delivering what YOU expect!

BARWARECustom Pints, Mugs, Shots & More

KARDWELL INTERNATIONAL, INC.

DRINK TOKENSPlastic or Wood with Your Logowww.drinktokens.com

Free Catalog!1-800-233-0828 www.kardwell.com

Franco’s® Cocktail MixesPhone: (954) 782-7491 ★ ( 800) 782-4508 ★ Fax: (954) 786-9253

e-mail: [email protected]

1_4FrancosAd_2010.indd 1 9/28/10 11:50:27 AM

SHOPPINGNETWORKFor More Information Contact:

The Beverage Network116 John Street, 23rd floor, New York, NY 10038

Jennifer Kong212.571.3232, Ext. 114

E-mail: [email protected]

Page UnitDimensions

1/12 Page

(2 3/8” x 2 3/8”)

1/6 Page

(2 3/8” x 4 7/8”)

1/4 Page

(3 1/2” x 4 7/8”)

1/3 Page

(2 3/8” x 9 7/8”)

1/2 Page

(7 1/4” x 4 7/8”)

Full Page

(8 1/4” x 10

7/8”)

shopping network

Feb.08 ShopNet 1/3/08 2:47 PM Page 1For More Information Contact:

The Beverage Network

152 Madison Avenue, Suite 600 New York, NY, 10016

Ariel Boorstin

212.571.3232, Ext. 103E-mail: [email protected]

S h o p p I N gn e t w o r k

S h o p p I N gnetwork

Nov11 ShopNet.indd 1 10/13/11 11:13:01 AM

The perfect way to enjoy Patrón this holiday season is responsibly.

© 2

010

The

Patr

ón S

pirit

s Co

mpa

ny, L

as V

egas

, NV.

40%

Alc

./Vol

.

Your customers always expect the best from you.

Perfect.

This holiday season, carry the world’s finest ultra-premium tequila. Made withhand-selected 100% Weber blue agave. Handcrafted using a time-honored process.Patrón can be enjoyed straight, on the rocks, or mixed to enhance cocktails.

patronspirits.comsimply perfect.

100061PTR_8_2x10_8_BMN_Holi.indd 1 10/5/10 1:07 PM

A SPARKLING TRIOWith New Year’s Eve Coming Into View,

It’s Time to Focus on Prosecco, Champagne and Cava

It happens every year. Despite heroic efforts by sparkling wine marketers to promote their bubbly wares as year ‘round beverages, it is the jingle of sleigh bells that get Americans to pay attention, and far be it from the industry to ignore this habitual seasonal demand. Indeed, the holidays bring out the bubblies in force—at various

price points from multiple regions of origin. This year we take a close-up look at three sparkling staples: Champagne, Cava and Prosecco. Each has secured a foothold; each offers distinctive appeals for distinct customers.

creo

“In 2009, we saw our business grow 44 percent,” says Enore Ceola, managing director at Mionetta USA, an early pio-neer in bringing Prosecco into the coun-try. “This year we’re growing about 33 percent.” For fi scal 2011, Ceola says, that means about 300,000 cases sold here.

Ceola’s estimates refl ect the category overall, which reported a 44% increase in 2010 sales over 2009, based on Nielsen data. Information from the Italian DOCG region of Conegliano-Valdobbiadene in-dicates that U.S. exports of its spumante (sparkling) Prosecco alone experienced an average increase of 66.8% each year from 2003 through 2010, with exports up 82% from 2009 to 2010. “It’s a signifi cant part of everyone’s sparkling wine business, who is actually in the wine business,” as-serts Kevin Roche of New Jersey-based WineMasters.

Real Prosecco comes from a delin-eated zone in the northeastern corner of Italy, in the Friuli-Venezia Giulia region. Two DOCGs—Conegliano-Valdobbia-dene and Colli Asolani—were designated in 2009, while nine provinces that had been classifi ed at the IGT level were up-graded to DOC status. Anything made outside these regions is not supposed to be called Prosecco. Because Italy also of-fi cially changed the name of the Prosecco grape to “Glera” in 2009, non-DOC wines shouldn’t have the term “Prosecco” any-where on the bottle. Within the DOCGs,

Prosecco must be made from at least 85% Glera, but can also include small amounts of the regional varieties Verdiso, Perera and Bianchetta. For sparklers, the inter-national varieties Pinot and Chardonnay can be used in small percentages.

All this legal mumbo-jumbo is in-tended to enforce stringent production methods (defi ned geographic area, lower yields) and protect the status of the region as the original producer of Prosecco. Un-

like Champagne or Cava, Prosecco can be created in a variety of styles: Still, frizzante(lightly sparkling) and spumante, (full sparkling wine), with frizzante being by far the most popular in the States. Spar-kling Proseccos—made by the Charmat method (secondary fermentation takes place in glass or steel tanks)—range from Brut (dry) to Dry (ironically containing the most residual sugar).

In the United States, what might be most intriguing is the apparently organic evolution of the wine’s popularity: No sin-gle factor seems to have pushed Prosecco to the fore the way, say, Cosmopolitan cocktails received a boost from Sex and the City and Pinot Noir from Sideways.

“Usually it seems we see a spike in requests after a musician mentions something, or it gets great press,” says John Wood, restaurant and wine man-ager at Shore Lodge in McCall, Idaho. “Prosecco seems to be a legitimate trend all on its own.”

Versatility and ValueCertainly Prosecco’s lower price point (about $10 to $19 SRP), compared with $30 and up for Champagne, makes it at-tractive in the current economy. “It’s not cheap, it’s well priced,” insists Leonardo LoCascio of Winebow, which represents Zardetto, a brand that’s been in the U.S. since the early 1980s. Timing is also im-portant, according to Roche: “After 9/11, there was a something of a revolt around French products, and Prosecco benefi tted greatly from that.”

The burgeoning Cocktail Culture of the past few years can take some credit, according to Ceola: “Prosecco is very ver-

ITALIAN BAUBLESProsecco’s meteoric popularity in America brings opportunity, confusionBY ROBERT HAYNES-PETERSON

PROSECCO

Women and Millennials

have embraced Prosecco’s

light, fruit-driven fl avor

profi le that can lean either

toward apple or citrus

Fifteen years ago, if you’d ordered Prosecco at a top-tier restaurant, there was a good chance you’d be met with derision from the sommelier or a blank stare from the wait-staff. What was once a regional treat “discovered” by visitors

to Italy has witnessed a signifi cant popularity surge in the U.S.

creo

A

SPARKLING

TRIO

satile in cocktails. The fruit-fl avored pro-fi le contributes more to the cocktail than simply bubbles, and pairs well with fresh fruits and purées.”

Perhaps the primary reason for its success is Prosecco’s ability to stand on its own as a distinctive wine. Women and Millennials, in particular, have em-braced Prosecco’s light, fruit-driven fl a-vor profi le that can lean either toward apple or citrus. “Everyone’s looking for more fruit-foward wines right now, and it fi ts in nicely with that,” says WineMas-ters partner Jim Treanor.

In a May 2011 GQ.com article, food writer Alan Richman asserts “the Ital-ians, because they’re Ital-ian, have made Prosecco more complicated than it need be.” He may be right: According to Roche, “Re-naming the grape Glera absolutely throws a mon-key wrench in things.” As it stands now, he notes, many Americans “don’t

know whether Prosecco is a town, a re-gion or a grape.”

Is all the production fl exibility in a wine with very little brand identity among American consumers a roadblock or an opportunity for the category? The recent entry of several large players—Ruffi no, Santa Margherita, Freixenet (Voveti) and Martini & Rossi—into the category sug-gests opportunity. “I think the consumer is realizing the versatility of Prosecco,” says Anthony Pujala of Martini & Rossi, best known for its Asti Spumanti, but which has seen rapid success with its Prosecco label. “For us, that gives us an opportunity to go into the next segment of Prosecco, which is pairing it with meals.”

Another sign of continued growth is the emergence of more upscale ver-sions. “We’re in a great position, because we have a portfolio with three levels of Prosecco,” says Mionetto’s Ceola. “We just introduced an ultra-premium Prosec-co, and you see there are restaurants look-ing for something better; They’re offering

a Prosecco for $8 to $10 a glass, and are now looking for one they can sell at the $12 to $14 level.”

And those turned-up noses you used to encoun-ter when ordering Prosec-co? Pretty much gone. Even Aldo Sohm, sommelier at Manhattan’s Parisian-themed, recently renovated Le Bernardin publicly pro-fesses his love for the mod-est Italian bubbly. ■

HINTS AND TIPS FOR SELLING PROSECCOThe most popular Prosecco

category in the U.S. is frizzante or

semi-sparkling, trending on the dry

side. That positions the product

equally as an alternative to other

sparkling wines or to still whites.

Unlike Champagne, Prosecco

must be drunk young. According

to information from Conegliano-

Valdobbiadene, “This wine gives

its best the year after harvest, and

maintains its profi le for at least

a year after bottling.” For DOCG

Proseccos, a code on the label

identifi es when and where it was

bottled (since most are non-

vintage).

Consider it as a food pairing

wine. “The big difference in Italy is

that Prosecco’s actually considered

a food wine,” says WineMaster’s

Roche. Sushi, fi rm white fi sh and

Italian dishes are givens, but it

works surprisingly well with grilled

and barbecued meats.

Aiming to solidify (and protect) recent market success, the DOCG Conegliano-Valdobbiadene Prosecco Council is trying to promote awareness of legal grape and designation standards for Prosecco. Among those: calling the grapes in the wine Glera, rather than simply Prosecco.

Brand-new products

from several large

players are proof of

the Prosecco

category’s vitality

creo

DR IN K RESPONS IBLY.

D IST ILLED FOR DEVILRY.

Horn

itosT

M P

lata

Teq

uila

, 40%

alc

./vol

. ©20

11 S

auza

Teq

uila

Impo

rt Co

mpa

ny, D

eerf

ield

, IL

THE MOST APPROPRIATE GARNISHIS PROBABLY A WINK.

100% PURO AGAVE.

Our smooth yet lively agave flavor makes for a devilishly versatile tequila – perfect for chilled shots, sipping straight, or mixing in cocktails.

™

creo

A

SPARKLING

TRIO

The low volume of imports in 2008-’09 contrasts dramatically with an average of nearly 20 million bottles for the pre-ceding nine years. Prominent New York retailers are cautiously optimistic in their expectations for sales during the critical 2011 holiday season.

The poor performance of the U.S. market in 2008-’09 echoed that of Cham-pagne exports generally, which sagged in this two-year period. However, the drop in the U.S was more dramatic, as was the surge in 2010, when shipments to the U.S. rebounded by 35% to 16.9 million bottles. Growth continues in 2011, with a further increase of 17.5% through May. If this trend holds, the U.S. may again reach the 20-million bottle mark by year end. The quick recovery is having unexpected consequences: Some houses are experi-encing stock shortages. Insuffi cient supply could threaten the robust growth trend in 2012 and beyond.

New York-based retailers express mixed though largely positive expecta-tions about holiday sales. Evelyn Wing of 67 Wine & Spirits reports that demand for Champagne is “better than ever” and foresees a strong fi nish to the year. JR Battipaglia of Garnet Wines & Liquors says the market is “OK, but not great,” and Peter Morrell of Morrell Wine in-dicates that it has “recovered from the

depths, but is not back to what it was.” They both anticipate that 2011 will edge ahead of last year. Jeremy Noye of Zachys recalls the robust 2010 holiday buying and indicates that this year could be “fl at or slightly behind.” Shelf prices, they agree, will generally remain where they have been, despite some increases from suppliers, and $29.99 is likely to be the lowest retail price point for a well-known non-vintage brut.

Slicing the Champagne PieThe U.S. Champagne market is still dominated by a handful of brand names despite the proliferation of “grower” Champagnes in recent years. The share of these récoltant-manipulant offerings is around 3% of the total, with the major houses accounting for 93% and coopera-tives for the balance. At Garnet, the es-tate-grown bottlings are a “minute” por-tion of overall Champagne activity, and Morrell attests that they are hand-sell products that “appeal to core wine drink-ers.” The sales of small-house and grower Champagnes account for a much larger share at Zachys, according to Noye, who singles out highly-regarded names such as Pierre Peters and Vilmart.

Interestingly, declared vintage Champagnes have declined steadily from about 18% to 10% of total ship-

ments to the U.S. over the last 15 years. Rosé, on the other hand, has been on the rise and now accounts for one out of ten bottles of Champagne. Wing at 67 Wine confi rms this trend, reporting that rosé is “moving fast” and appeals to both sexes. Noye says that rosé has “leveled off” to a steady share, although Zachys anticipates increased interest in rosé and all vintage-dated Champagne due to the highly-touted 2002 vintage. The other merchants see Champagne purchases driven mainly by brand repu-tation rather than vintage.

Image is certainly a potent force shaping consumer attitudes in all seg-ments, especially the high end. Dom Pérignon, virtually unrivaled in terms of prestige, “is still very strong,” says Mor-rell, a consensus view. Roederer, Cristal, Krug, Veuve Clicquot La Grande Dame and Bollinger Grande Année are also mentioned. It might seem counterintui-tive given the glamour of these names, but the average annual sales of luxury cuvées in the U.S. were higher in the 1990s, and the share of this segment has been cut nearly in half to about 7%. Whatever their reason for buying Champagne—gift giving, celebration or discovery—most consumers are satisfi ed with a standard NV at a fraction of the price of a luxury bottling.

BUBBLY REBOUNDChampagne aims to reclaim sales potency to match its prestigeBY ROGER C. BOHMRICH MW

CHAMPAGNE

Pho

togr

aph

by P

ierr

e Th

omas

/Sip

a P

ress

- C

olle

ctio

n C

IVC

The U.S. Champagne market, like the famed beverage’s signature bubbles, is on a upward trajectory. This, no doubt, is welcome imagery for the Champenois after the region’s namesake bubbly plummeted in 2009 to its lowest level since

the mid 1990s. Total shipments dropped to a mere 12.6 million bottles in 2009, a decline of 26.7% after falling by 20.8% in 2008 in the doldrums of the worldwide fi nancial crisis.

creo

creo

A

SPARKLING

TRIO

Compared with Champagne’s ancient origins, Cava is a relative newcomer. Codorníu founder Jo-sep Raventós created the process in the 1870s in the Penedès region after spending time in Champagne learning the traditional method. This is still what makes Cava stand out amongst all other inexpensive sparkling wines: By law, Cavas must be produced in the far more expen-sive and time-consuming traditional method—or méthode Champenoise—whereby the secondary fermentation takes place in the bottle.

Which is not to say Cava tastes like Champagne. A big reason is the grapes. Though some Pinot Noir and Chardonnay is now planted, Catalan producers primarily use the indigenous Spanish varieties native to the Catalonia region; Macabeo, Xarel-lo and Parellada impart pro-nounced fresh green apple and min-eral fl avors, with less sharp acidity. It actually wasn’t until the 1980s, however, that Cava became a pro-tected name and labeling became more strictly defi ned (basic Cavas must be aged for 9 months, Reserva Cavas aged 15 months and Gran Reservas 30 months).

A Boost from the EconomyCava has morphed into an 18 mil-lion case category and one of the Spanish wine industry’s most im-portant calling cards internation-ally (only 7 million of those cases are consumed domestically). Long-time category leader Freixenet USA owns two of the top three brands in the U.S.—Freixenet and Segura Viudas—and is responsible for most of the 1.3 million cases of Cava that Americans now consume annually. The company’s largest brand, Cordon Negro in the widely recognized satin black bottle, sells 550,000 cases a year in the U.S.—but that represents less than 10% of its volume production.

According to Freixenet USA President Tom Burnet, the cat-egory’s “very nice” growth over the last three years has coincided with the economic downturn, but he is uncertain how closely the two trends are linked.

Vince Friend, president of CIV USA, which imports Cristalino, the number-two Cava brand in the U.S. and the fastest-growing, believes the economy has been an undeniable boon for the category

Riper Grapes Bring Lower DosageAnother development of note is the reduction in dosage. Earlier harvests and riper grapes have reduced the sugar addition needed to produce well-balanced Champagne. Dosage require-ments for Brut have been lowered to a maxi-mum of 12 grams per liter (g/l) from 15 and to 12-17 g/l for Extra Dry. Higher maturity indices have also engendered cuvées with little or no dosage labeled Extra Brut and and Brut Nature or Zero. Morrell is “not a fan” of these styles, which Battipaglia claims are “for afi cionados.”

Some palates may fi nd the less successful ones meager and severe. Nonetheless, there are excellent examples from Pol Roger, Tarlant, Pierre Gimonnet and René Geoffroy that have garnered critical acclaim. Even Dom Pérignon and Cristal could be considered low-dosage cuvées. The niche is likely to grow when, as expected, a major house such as Roederer en-ter the bone-dry competition. How consumers respond to this phenomenon will make for an interesting study in the coming years. ■

Roger C. Bohmrich MW is a consultant and educator who has enjoyed a lengthy career as a wine importer and retailer. He is one of America’s fi rst Masters of Wine.

While shipments of vintage

Champagnes to the U.S.

have declined steadily over

the last 15 years, rosés

have been on the rise, now

representing one out of ten

bottles sold here

Pho

togr

aph

by D

anië

lla H

endr

ickx

- C

olle

ctio

n C

IVC

SPANISH BUBBLES BOOMKnown for value, Cava promotes its premium sideBY KRISTEN BIELER

CAVA

While most eyes have been on Prosecco and Champagne sales, charting the dramatic ups and downs over the last fi ve years, Cava has been quietly chugging along at a steady climb.

In 2010, Cava sales offi cially surpassed Champagne in the U.S., and the Spanish sparkler shows no sign of slowing down.

creo

and predicts that Cava will become a 2 million case brand in the U.S. within the next three years.

Melanie Pyne, Spanish Brand Direc-tor for Aveníu Brands, importer of Anna de Codorníu, agrees: “Outside of the high-end French Champagnes and lower-end super-value brands, sparkling wine has seen fantastic growth, specifi cally Spanish sparkling wines. According to Nielsen, the last 52 weeks, Spanish spar-kling wine in the $11-$15 price segment (where our brand is positioned) has grown 34% in volume and 36% in price with no discounting required.”

Value Reputation—a Blessing and a Curse“I can’t think of any other category that de-livers on its price-quality ratio as much as Cava does,” says Burnet. “The good news is that consumers view the category as of-fering superb taste for the price.” The bad news? “There is an expectation in consum-ers’ minds that Cava remain inexpensive.” (Freixenet hit the U.S. market in the 1980s around $5 or $6 a bottle, and it’s risen with infl ation to approach $10 today.)

Cava sales are indeed squeezed into a narrow price window—between about $6 and $10 “is where the category lives,” Bur-net believes. Freixenet does have higher-priced bottlings—Segura Viudas’s top offering, the Reserva Heredad, is around $20 and the company’s recently launched Elyssia brand is positioned in the mid-teens—but volumes are very small.

Cava at higher price points still deliv-ers great value, believes Pyne. Codorníu launched its Anna de Codorníu brand—around $15 a bottle—in the U.S. two

years ago and it’s been showing strong sales ever since. “In lieu of on-premise occa-sions, consumers are trading up to higher-priced segments—a sweet spot for Anna de Codorníu,” says Pyne. (Ironically, although Codorníu is credited with inventing Cava, it is one of the least traditional when it comes to grape varieties today; the winery was the fi rst to include Chardonnay in the blend and in 2004, it released the fi rst ever 100% Pinot Noir Rosé Cava.)

Cava as Fine Wine? There are a small but growing num-ber of boutique producers entering the category. One of the most celebrated

is Raventós i Blanc, founded by de-scendents of Codorníu creator Josep Raventós. Big believers in terroir and lo-cal grape varieties, Raventós has been producing since 1986 from estate-owned land divided into 46 individual plots with unique soil types. The estate is in the process of organic certifi cation.

“Cava is becoming a more known and high-quality alternative to Cham-pagne, although most people still think of Cava as a value-only proposition,” says Francesc Escala, export director for Raventós i Blanc. “When it comes to spending over $12, sales are very limited to the more sophisticated markets where distributors really understand the brands and know how to position them—New York, Chicago and San Francisco.”

Another challenge for Cava: Spar-kling wines are still highly seasonal products and people don’t buy them ev-ery week. “Anything with bubbles has December has written all over it,” says Burnet. “Half of our annual depletions ship out in the last three months of the year. If you don’t have a good OND, it was not a good year,” he concludes.

Several of the larger producers have launched direct-to-consumer promo-tions that position Cava as an accessi-ble, everyday wine for a younger demo-graphic. For example, Freixenet USA developed a Freixenet Tastings & Tapas Truck to promote Cava’s versatility.

“The imagery of tapas and home en-tertaining are very consistent with the Spanish lifestyle,” describes Burnet. “We are confi dent it’s a lifestyle that is very appealing and timely for the American consumer right now.” ■

Overcoming stereotypes

as value-driven and

highly seasonal remains

a challenge for Cava

Pho

togr

aphs

cou

rtes

y of

The

Cav

a R

egul

ator

y B

oard

Positioning Cava as an accessible everyday wine is a goal for producers.

I N S P I R E D

BY KRISTEN BIELER

A S C O N S U M E R S A G A I N E M B R A C E P R E M I U M S , A N S W E R S T H E C A L L W I T H

A N E W WAV E O F LLLLLLLLLLLLLLLLLLLLLLLLLUUUUUUUUUUUUUUUUUUUUUUUUU XXXXXXXXXXXXXXXXXXXXXXXXX UUUUUUUUUUUUUUUUUUUUUUUUU RRRRRRRRRRRRRRRRRRRRRRRRR YYYYYYYYYYYYYYYYYYYYYYYYY G O O D S

With consumers ready and willing to trade up again, Diageo has ramped up attention to the premium and super premium arenas, says Olivia McNeal, the company’s Vice President of Technical Innovation. “Diageo continues to be very focused on delivering premium brands to consumers,” she explains, adding

that while the economy is far from perfect, “people are still willing to pay a premium for unique drinking experiences.”

“Premiumization is alive and kicking and occurring at all levels of price positioning,” says Andrea Segara, Global Brand Director, Tequila Don Julio. “The super-premium segment is the fastest growing segment in the North American market.” Con-sumers are again moving up the price ladders, Segara observes, but adds that it can be very “category specifi c.”

Which is why identifying the growth areas is the critical fi rst-step for Diageo’s innovation strategy, says McNeal: “We want to fi nd pockets of consumer opportunity and then develop products that are truly special.” Scotch is an example of one of these growth categories, and Johnnie Walker continues to take

The numbers tell the story. Diageo’s North American organic sales were up 3% for their fi scal 2011, however, brands like

Buchanan’s and Cîroc were up 41% and 128% respectively. It’s safe to say that luxury—at least in some way—is back.

Black Amped UpJohnnie WalkerDouble BlackFor Double Black, Johnnie Walker Master

Blender Jim Beveridge set out to “create

a blend that remained true to the Johnnie

Walker style of whisky, but was clearly

different.” To do so, he started with Johnnie

Walker Black Label liquid and “explored

the characteristics that defi ne this beloved

blend and thought how can we offer a new

perspective on it?” he explains. Beveridge

(who has access to the world’s most diverse

stocks of aged whisky) combined rich, peaty

single malts with whiskies matured in deeply

charred oak barrels. “The result is similar

to Black Label but with slightly smokier

fl avors, which comes from the West Coast

whiskies,” he describes. “I had to adjust the

different proportions of casks to

get the right balance between

smokiness and sweetness.

It’s a good entry into Islay

whiskies because the smoke

is more moderate, but it’s

still distinctive.” Double

Black fi rst appeared in

Duty Free shops globally,

and after countless

inquiries from consumers,

it debuted in October.

But it won’t be here for

long: Its limited supply is

expected to run out by the

end of the holiday season.

(SRP: $40)

Riding the Flavor Wave: Cîroc Peach There are hot brands, and then there

are brands “on fi re,” which fall into a

growth category of their own. Cîroc—

with a triple-digit increase in volume

over the prior year—falls securely in

the latter. On the heels of the success-

ful Cîroc Red Berry and Cîroc Coconut

fl avors comes the newest addition:

Cîroc Peach. “Cîroc is delivering both

volume and value growth,” says Mc-

Neal, adding that the fl avors have been

an important factor in gaining share for

the overall brand and base brand as

well. (Flavored vodka accounts for 26%

of vodka sales in the on-premise and

in the ultra-premium category, it is con-

tributing 59% growth to the category,

according to NABCA.) Diageo’s vodka

portfolio grew by 15%, led by Cîroc.

advantage of consumer appetite for new expressions, most recently with Johnnie Walker Double Black.

Don Julio is another example. The brand recently rolled out the Don Julio 70, the industry’s fi rst and only clear añejo tequila. “It celebrates the history of this iconic brand and is something completely unique with an entirely different taste profi le,”says McNeal.

BULLSEYE APPROACH“We want to identify exactly who our consumer is for each innova-tion we bring to market, and fi gure out exactly how to speak to them,” says McNeal. Take Qream, an ultra-premium liqueur launched over the summer. Created in collaboration with musician Pharrell Williams, Qream—available in strawberry and peach fl avors—is aimed at a very specifi c market. “We had the female consumer in mind from the moment we began creating this product,” says McNeal. “The beautiful bottle with French detail is very similar to a fragrance bottle; it pos-sesses all the quality cues that encourage people to pay more.”

Flavors in general are a huge growth driver, and an area where in-dustry-wide innovation will be com-ing from in future years. “The fl avor world is booming and there is no lim-it to the possibilities, particularly in the premium category,” says McNeal. “Our Cîroc Peach posted impressive numbers right out of the gate. Fla-vors are going to be with us for a verylong time.”

THE TRADE-UP TRENDWhen it comes to consumer behav-ior, McNeal is optimistic: “We see people returning to the on-premise and returning to the clubs, and pre-mium spirits brands represent an affordable celebration.” Is there a price ceiling? Not necessarily, she believes; it depends entirely on the target consumer and the in-dividual product (consider Jose Cuervo’s latest $2,250 offering). “We see many opportunities across the price spectrum.”

Even in this economy, spirits are still viewed as affordable luxuries and consumers are willing to

trade up depending on the brand, the experi-ence and the occasion.

creo

Tequila Reimagined: Don Julio 70What do you get if you combine the fresh taste of blanco

tequila with the bold richness of an añejo? Don Julio 70,

an entirely unique spirit created in honor of the distillery’s

70th anniversary. It’s made by taking an añejo tequila aged

for 18 months in American White Oak barrels that is then

“fi ltered to restore the clear color and crisp agave

fl avor typically found in Don Julio Blanco,”

explains Andrea Segara, Global Brand Director,

Tequila Don Julio. “This combines the fl avor of an

añejo with the bold agave notes and clarity of a

blanco/silver. It is the world’s fi rst clear añejo

and a true representation of the evolution of

añejo tequila.” Created by Master Distiller

Enrique de Colsa, the taste profi le is equal

parts rich vanilla, honey and toasted oak

alongside bright fruit and citrus. SRP: $70

“Diageo works hard at identifying the opportunities that will un-lock new occasions for premium-seeking consumers,” says McNeal. Indeed, opting for a luxury bever-age can bring immediate reward to a consumer with relatively little investment compared with, say, trading up when purchasing a car, electronics or even clothing.

Plus, going luxe brings con-sumers added benefi ts in terms of status in social situations, whether that involves impressing colleagues having a drink afterwork, a date, or perhaps a gift recipi-ent. In nightclubs, for instance, full-bottle sales are a fertile territory for high-end spirits; ordering the bottle lets peers see what you are drinking and sharing, whereas a single drink using a high-end spirit will look just like a regular rail drink. Smart bars know that visibility for luxury brands can spur sales. For Diageo, each of the offerings detailed heredoes a good job of declaring its luxury status visually, encouragingimpulse orders.

DOLLARS & SENSEWhere appropriate, Diageo is “pre-miumizing and innovating against current brands by providing a more unique sensory experience,” says McNeal. “This can be in the form of a new liquid like Johnnie Walk-er Double Black which is priced slightly above the Johnnie Walker Black Label. This liquid amplifi es the signature style of Black La-bel, including its hallmark smoky fl avor, to produce a bold blend of extraordinary depth, richness and character.”

McNeal adds that “packaging also enhances a premium experi-ence. This can be seen in the el-egant design of the Qream bottle inspired by royalty which comple-ments the decadent liquid inside.” She notes, too, that celebratory occasions represent a time when consumers are willing to pay more and trade up: “This can be a celebration in a club or a gath-ering at home and Cîroc Peach, for example, fi ts perfectly intothis space.” ■

Cuervo’s Ultimate Expression:The 250 Aniversario DebutsIt’s been two and a half centuries since the Jose Cuervo

family began crafting tequila, and they have never made a

tequila quite like this one. In honor of their 250th birthday,

the distillery has produced a very limited release, Jose

Cuervo 250 Aniversario, which will be available

in select markets for $2,250 per bottle. Created

exclusively from Cuervo’s estate-grown blue

agave plants cultivated from the original land

obtained in 1758, the Aniversario is a blend of

añejos, which are aged in toasted new

American Oak barrels for a minimum

of three years. It is then fi nished for 10

months in Sherry casks. Packaged in

an historic, hand-blown decanter, each

bottle comes in an oak box.

Upgrades at Delta:Luxury Offeringswith DiageoIn a very strong indicator of the consumer

trade-up trend, Delta has partnered with

Diageo to create new “Luxury Bars” in all

Delta Sky Clubs, where visitors can enjoy

ultra-premium spirits, wines and cocktails

for purchase, in addition to current compli-

mentary ones. The Delta Sky Club Luxury

Bar will offer Diageo’s complete portfolio of

Reserve spirits. “It’s an amazing partnership

and we are thrilled to be showcasing our

Luxury Bar portfolio in the Delta Sky Clubs.

Our goal is to provide travelers an innovative

and unique experience,” notes Jeff Parrott,

Director, Marketing Capabilities, Diageo.

INNOVATION

TASTE THE NEW TROPICAL FRUIT SMIRNOFF ICE® is the #1 selling PAB SKU among Hispanic Consumers,

with 40% of the category share1

Bi-lingual pack design and flavor selection makes SMIRNOFF ICE® Tropical Fruit PAB relevant to both General Market and Hispanic Consumers2 - General Market: “85% would buy” - Hispanic Latino: “89% would buy”

SMIRNOFF ICE® Cherry Lime, launched Summer ‘11, was the Top Selling new PAB introduction for the Summer3

NEW SIGNATURE SCREWDRIVER Launched in 2010, SMIRNOFF® Premium Malt Mixed Drinks introduced

consumers to real mixed drink taste with the convenience and format of beer

SMIRNOFF® Premium Mixed Drinks Signature Screwdriver is a winning concept and liquid among target consumers, beating FMB Avg Scores4

SMIRNOFF® Signature Screwdriver launch will be supported with through-the-line advertising, including $7MM in dedicated TV for Summer ‘12

1. Hispanic IRI; 2. Affinova Smirnoff Ice Quantitative Study, 6-20-11; 3. IRI Total US F/D/C – Latest 12 WE 9-04-11; 4. Mindseye Concept Product Test, 3-30-11

PLEASE DRINK RESPONSIBLYSMIRNOFF ICE Premium Flavored Malt Beverage. ©2011 The Smirnoff Co., Norwalk, CT.SMIRNOFF Premium Malt Mixed Drinks Flavored Malt Beverage. ©2011 The Smirnoff Co., Norwalk, CT.

AVAILABLE NOVEMBER 20116-Pack 11.2oz Bottles

creo

First, a few saké basics. A brewed alco-holic beverage made of rice, water, yeast, and a mold called Koji-Kin, saké generally has a 14.5 to 15 percent alcohol content and may or may not contain distilled alco-hol, depending on the type of saké. Saké is usually packaged in glass bottles (180ml, 250ml, 300ml, 720ml, and 1.8L) with size availability dependent upon whether it’s for on- or off-premise account.

Saké fi nds itself in a unique position fl oating among the beer, wine, and spirits

categories. Saké without added distilled alcohol is taxed as a wine and treated like a wine under U.S. regulatory laws, but saké with distilled alcohol is consid-ered a spirit. Saké is classifi ed as a beer while being made in an American brew-ery but turns into a wine once it leaves the warehouse.

Despite the gray-area of its defi nition, sales remain strong. Currently the U.S. retail saké category is valued at about $300 million, with the premium segment

(over $10 per bottle retail) representing nearly half the value. “These numbers are only fractionally off from two years ago when many categories went down quickly in sales due to the economy,” says Dewey Weddington, VP of marketing at SakéOne in Oregon. “Saké has main-tained its overall sales in the U.S. with high-priced imports being the only area that seemed impacted by the economic challenges. The great news for saké in the U.S. is that despite a seemingly slow economic turnaround, the saké category is enjoying a steady increase this year with 20 percent growth year to date for the fi rst four months of 2011.”

Ed Lehrman, president of Vine Con-nections in Sausalito, California, who has been importing saké since 1999 and cur-rently imports 30 sakés from 14 brewers, has seen similar growth: “2010 was the biggest year ever for dollar value for saké

F rom P.F. Chang’s to The French Laundry and from BevMo to specialty wine retailers, saké is establishing a place on beverage lists and retail shelves around the country. Given

the beverage’s fl exibility—served straight up before or with dinner or mixed into cocktails—it’s no wonder importers have seen double-digit increases in saké sales.

BY LAURA HOLMES HADDAD

SA É Steps Up,Branches Out

KIt’s New, It’s Different, It’s Catching On

creo

coming into the U.S.,” he says. “Some of that was due to the exchange rate effect, but volumes were the second largest after 2008. It was a nice rebound after a tough 2009 in the restaurant business.” Leh-rman also notes that saké sales have been increasing every year in the U.S., “with perhaps an exception around 2009 due to the economy.”

JOINING THE MAINSTREAMPart of the growth in saké may be at-tributed to the fact that while saké es-tablished a foothold in the U.S. through Japanese, Asian and fusion restaurants, it’s slowly moving into mainstream res-taurants. Claudio LoCascio, saké brand manager for Winebow in New York, has seen a sales pattern in major cities and says his sales remain primarily on-prem-ise. (Winebow started a saké portfolio in 2008 and imports saké from six Japanese breweries.) “First it starts in Japanese and fusion restaurants who see it as central to their identity, and there you reach a criti-cal volume of customers who are inter-ested in saké,” says LoCascio. “And then liquor stores increase their saké selections around that area.” LoCascio says it’s also common to see saké move to specialty seafood restaurants like oyster bars. “You don’t see steakhouses taking it on, which I see as a shame,” he says.

LoCascio also notes that success on-premise depends on whether the beverage manager considers it a wine or a spirit. “Wine is closest to saké in terms of how it’s consumed, but some people see it as more of their bar program,” says LoCas-cio. “They won’t have it on their wine list but it will be on the cocktail list.”

For Kurtis Wells, beverage manager at Toranoko of Los Angeles, saké sales come down to educating the customer and treating it like a wine. “My approach is to make saké simple,” says Wells. “I have it by the glass and I have customers taste through the different sakés; that helps a lot. Once people get educated about why things are pricier, and equate it to wine, people understand.” Wells also notes that the restaurant offers a half-price saké night on Mondays, “which makes it easier to sell,” he says. “Education and service,

that’s what it comes down to.” Toranoko’s saké list ranges from a $10 180ml up to a $300 bottle; there are four by the glass and two saké cocktails.

For restaurants considering adding saké to their beverage list, Wells sug-gests they start by pairing one dish with one sake: “If they have a dish that has an Asian infl uence and pair it with one glass of saké, that is a huge step in the right di-rection. Even Italian places can offer saké to pair with a dish like crudo.”

Adding saké is an excellent opportu-nity for beer and wine-only licensees who want to offer another alcoholic option. The other advantage to adding saké to a beverage list is its shelf life. Saké can be kept at room temperature for one to two years from the shipping date (which is printed on the label), according to John Gauntner, an acclaimed saké expert. And

SA É SALES K

SA É / a selectionK

ADDING SAKÉ IS AN EXCELLENT OPPORTUNITY FOR BEER/WINE-ONLY RESTAURANTS TO OFFER ANOTHER ALCOHOLIC OPTION FOR DINERS

Creating saké-based cocktails has been an importantway for on-premise accounts to promote saké.

creo

once it’s opened, it doesn’t spoil as quickly as wine. “If you open a bottle of saké you can keep it in the refrigerator for three to four weeks,” says Weddington. Offering sake in a variety of ways—by the glass, by the bottle, in a fl ight, and in cocktails—allows on-premise accounts to expose their customers to a wider range of saké.

MIXING IT UPCreating saké-based cocktails has been an important way for on-premise accounts to promote saké to their customers. While in Japan saké is never used as a mixer, bartenders and mixologists in the U.S. have embraced it, and the saké cocktail craze shows no sign of slowing. “We do supply some saké to accounts using it for everything from Asian Pear Martinis to Mojitos,” says Lehrman. “These tend to be quality-oriented accounts so we are less worried about any ‘cheapening’ ef-fect that may result. In fact, it may be the opposite.”

Weddington sees similar enthusiasm from his accounts. “Just when we thought the cocktail craze was tapering off it’s picked up in the last three to fi ve months,” says Weddington. “This time around, people are embracing saké cocktails because they’re gluten- and sulfi te-free and typically lower in alcohol than a cocktail made with a spirit.”

Creating saké cocktails is yet another option for the beer and wine-only licensees who want to offer mixed drinks. “Saké cocktails started as a way for people who didn’t have a hard alcohol license to offer mixed drinks,” says LoCascio. He notes that while the subtleties of some types of saké can be lost in a cocktail, a

good bartender knows how to use it: “At craft cocktail bars you have bartenders who really understand the beverage and can allow the saké to express its characteristics.”

BROAD SELECTIONWith consumer awareness of saké grow-ing, off-premise accounts are stocking their shelves with more saké selections for their customers. Melissa Lavrinc Smith, saké buyer for K&L Wine Merchants with three locations in California, carries about 40 saké selections ranging from $6 to $70. “We are committed to having only limited saké on hand to ensure that the turnover is great,” she says. Smith only brings in six bottles of each product at a

time and sees sales at all price levels. “We sell more of our top two most expensive sakés than anything else, but there is some saké in the $15 to $20 range that we sell a good amount of,” she says. “The customers that have the most interest in quality and variety are buying in the $25 to $45 range.” K&L offers four saké tast-ings a year, and Smith also tells customers about the gluten-free aspect of saké: “It’s good for people with gluten allergies as an alternative to beer.”

Steven Bowles, the saké specialist at Astor Wines & Spirits in New York City, notes that most of his saké sales hover around the $20 price point. Astor car-ries about 120 different sakés. Binny’s Beverage Depot in Chicago started a saké program seven years ago when Brett Pon-poni, the specialty spirits buyer, noticed an increase in Asian and sushi restaurants in the Chicago area. Binny’s stocks be-tween 30 and 40 selections in their stores. Ponponi points to packaging as the ini-tial barrier to higher sales. “There was a language barrier, literally, with Japanese characters on the labels,” says Ponponi. “But SakéOne and Vine Connections did a nice job with the back labels, and those were huge selling points for us. They explained things like the rice grind, the brewing time, and the sweetness level.”

WHILE THE SUBTLETIES OF SOME TYPES OF SAKÉ CAN BE LOST IN A COCKTAIL, A GOOD BARTENDER KNOWS HOW TO USE IT

Besides the novel fl avor profi le, saké has added appeal because it is gluten-free.

Quality starts with the rice: the morethe rice is milled, the fi ner the saké.

2 Fresh Strawberries (plus strawberry for garnish) ¼ oz. simple syrup2 oz. saké (Junmai)Champagne

Hand blend two strawberries, the simple syrup, and saké together and pour into a Champagne glass. Top with Champagne and garnish with the extra strawberry.

Kir Toranoko

From Restaurant Toranoko, Los Angeles, CA

creo

Raise the Bar with theWorld’s Best Selling Sake

But Ponponi also notes that staff training was key to moving product. For Ponponi’s customers, “under $30 is the sweet spot,” al-though “720ml people are willing to spend $30 to 50 a bottle.”

In addition to saké sales in wine and liquor stores, three specialty retailers in the U.S. are devoted only to saké, including True Saké in San Francisco and Sakaya in New York City. Rick Smith opened Sakaya in December 2007 and has seen steady sales growth. Sakaya stocks 150 different premium, artisanal sakes (with more available online), ranging from $17.99 to $135. He offers weekly saké tastings for customers, often with the importer or producer pouring. “Saké is sort of where wine was 25 years ago,” says Smith. “All people knew was that there was red and there was white. Through a group of people who took wine and demystifi ed it, the appreciation for wine expanded. Saké is in the infant stage of that process.”

While attitudes toward saké are defi nitely changing, merchants should still bear in mind current perceptions. Interestingly, Hiro Saké is prepared to help resellers handle both sides of the saké’s identity. Hiro Red—a Junmai saké with red-accented packaging—nods to the past, as it is brewed to be served warm or with Japanese food. Hiro Blue, with cool blue detailing, is a new super-premium Junmai-Ginjo that bridges the heritage of the past with the way we drink today. It has the character and body to be enjoyed chilled, over ice or in cocktails. Both versions were inspired by the ancient recipe of Hiroemon Takeda, a renowned Samurai and saké connoisseur, and use only specially polished rice from the Murakami plain in the Niigata Region. ■

SA É SALES KAdvantages of oveltyn

Of course, merchants and restaurant staffs can’t count on having an expert on hand to make sense of saké to customers. Gekkeikan has developed a takeaway card that succinctly covers the distinct classifi cations of saké. (As a rule of thumb, the more the rice is milled, the better the saké; Junmai is 30% milled, Junmai-Ginjo is 40% milled, Junmai-Daiginjo is 50% milled.) There is quite a bit of good background online as well; JFC International’s site—sakeexpert.com—and hirosake.com are both thorough and user-friendly.

Another byproduct of the category’s relative novelty: New brands have been able to make considerable inroads in the U.S. TY KU Saké is craft-brewed in Nara, Japan, home of the world’s fi rst saké brewery dating back to 680 A.D., yet the brand has only been available in nationwide in the U.S. since 2009. Brand Director Tara Fougner points out that about 75% of the saké consumed in the U.S.is made domestically.

The hot ticket from TY KU of late is the Silver Junmai,

introduced at the beginning of 2011. Buoyed by a friendly price point (SRP $15 for 720ml) and its easy-to-pronounce name, TY KU is aiming to become a “house premium saké,” according to Fougner. Doubling down on the contemporary look,TY KU has just

introduced the Silver in a 1.8Lpouch. Besides keeping the saké fresh for weeks, the pouch chills in about 14 minutes, less than halfthe time needed for a bottle.

One characteristic of saké that surprises many people more familiar with wine, beer and spirits is its food-friendliness. According to Tetsuya Runato, marketing manager of Ozeki—which opened America’s fi rst sake brewery in 1979—saké’s delicacy, relative to wine, makes it ideal for pairing with seafood. He recommends the Ozeki’s dry, creamy

Karatanba with raw oysters, for example, and the lightly sweet Daiginjo with scallops. In general, he credits the fact that saké is low in acidity and high in umami (the so-called fi fth taste), making the drink go especially well with seafood and other savory dishes.

Because saké is still relatively new to the U.S. drinking mindset, training and consumer outreach are important. Gekkeikan, the volume leader in the market, has been especially active in this regard, with VP and National Sales Manager Yoshi

Yumoto traveling extensively to work with both stores and restaurants. Interestingly, based on restaurant feedback, the company created a Gekkeikan tap handle, which is used by bars to serve saké perfectly chilled through existing apparatus. He also notes an upswing in saké-based cocktails, especially with the sparkling, low-alcohol (7%) Zipang. He reports that both the Zipang and the brand’s gently sweet Nigori are up 20% in sales this year.

for exsweeIn genthat shigh ifi fth taespecand o

Many brand managers, restaurateurs and retailers alike have found that sampling is the best way to demonstrate that saké can be enjoyed chilled.

creo

It isn’t Maker’s Mark.®

Is too.

Is not.

Is too.

Is not.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY. Maker’s Mark® Bourbon Whisky and Maker’s 46™ Bourbon Whisky, 45% and 47% Alc./Vol., ©2011 Maker’s Mark Distillery, Inc. Loretto, KY makersmark.com

We always felt one handcrafted recipe for Maker’s Mark was plenty.

But some people wanted something bigger, bolder – more of what they

loved about our bourbon. So we created Maker’s 46.TM

As to whether

or not it’s Maker’s Mark, we recommend years of repeated tastings.

creo

NEWPRODUCTS&PROMOS

kahlua.com

707-265-4050

antareswine.com hirosake.com

hangarone.com tavernello.com

HIRO SAKÉ IS THE NEW SAKÉTO ASK FOR BY NAMEThe hand-crafted Hiro Japanese Sakés are Junmai (Hiro Red) and Junmai Ginjo (Hiro Blue). Hiro Saké is inspired by Hiroemon Takeda, renowned Samurai and connoisseur who more than 200 years ago worked with skilled master brewers to develop his own Japanese saké. Hiro Blue is intended to be drunk cold or mixed in cocktails; Hiro Red is designed to be served more traditionally. SRP, Hiro Red: $29.99; SRP, Hiro Blue: $39.99

PRESENTING TOP-SELLINGTAVERNELLO FROM ITALYLuneau USA Inc. has introduced Tavernello, an authentic, fruit-forward and easy-drinking Italian line of table wines that includes two classic styles—a white blend of Trebbiano and Pinot Bianco, and a Sangiovese. Italian families have enjoyed Tavernello wines for over 25 years, and the affordability of the wines make them an everyday drinking value in the U.S. SRP: $4.99

MOTOS LIBERTY PINOT NOIRIS ON THE FAST TRACKWith a racy label featuring a motorcycle, the Motos Liberty wine brand has been on the fast track for the past couple years. The approach-able package envelopes delicious wines such as the Motos Liberty Pinot Noir. Motos Liberty winemaker John Allbaugh says that the Pinot Noir has the classic red color of the varietal as well as complex aromas of raspberry and strawberry with hints of vanilla.

drmcgillicuddy.com

DR. McGILLICUDY’SINTRODUCES FOUR NEW FLAVORSDr. McGillicuddy’s, a line of fl avorsome spirits, has unveiled four new additions: Apple Pie, Root Beer, Wild Grape and Ice Mint. Dr. McGillicuddy’s low-alcohol products (30 to 60 proof) are meant to be enjoyed as shots alongside beers and mixed drinks. Celebrat-ing the launch, the Dr. McGillicuddy’s “Stick It Out Tour” is under way to promote the “Best Tasting Shot Ever,” hitting sporting events across the country. SRP: $14.99

HANGAR 1 MAINE WILDBLUEBERRY HITS SHELVESThe newest fl avor from California’s Hangar One Vodka is Maine Wild Blueberry. The fi fth fl avor in the Hangar One portfolio, it mixes the juice of fresh wild blueberries from small farms in eastern Maine with Hangar One Vodka. A taste of a lazy summer day in a bottle, Maine Wild Blueberry is recommended in simple preparations, with fruit or alone. SRP: $32.99

WARM UP WITHKAHLÚA CINNAMON SPICEA new offering from Kahlúa captures the American fondness for cinnamon—Kahlúa Cinnamon Spice is a varation on the classic taste fans of Kahlúa know and appreciate. This new portfolio addition is inspired by the traditional Mexican Café de Olla, which is a blend of coffee, cinnamon and brown sugar. Kahlúa Cinnamon Spice is a blend of rum, 100% Arabica coffee and traditional Mexican spices. SRP: $20

creo

NEWPRODUCTS&PROMOS

southerncomfort.com

707-265-4060

domainenapa.com dosequis.com

sakeone.com bombaysapphire.com

THE HOUSE OF BOMBAYPRESENTS BOMBAY SAPPHIRE EASTIt’s been 25 years since the launch of Bombay Sapphire, and the House of Bombay is marking the milestone with something new. Bombay Sapphire East maintains the standards of a London Dry Gin while paying homage to the exotic fl avors of Asia. The two new featured botanicals in Bombay Sapphire East are Thai lemongrass and spicy Vietnamese black peppercorn. SRP: $22.99

facebook.com/BrooklynRepublic

BROOKLYN REPUBLIC VODKA HAS LOCAL FLAVORFamily-owned Brooklyn Republic Vodka starts with a hint of irony. Its base spirits are six-column-distilled in the Midwest from sweet corn and organic wheat. The raw distillate is then transported to the Big Apple, where it is blended, purifi ed and bottled in small batches in Brooklyn by Brooklyn Republic’s master blender. The addition of purifi ed Brooklyn water before sub-zero temperature rectifi cation completes production. SRP: $23

SAKÉONE RELAUNCHES CORE MOMOKAWA BRANDSakéOne has reintroduced their core Oregon craft saké brand, Momokawa. The brand has a new label design by designer Jeffrey Caldewey, and the design points to subtle changes in the brewing process that result in enhanced fl avor and body. The new fl avor profi les are meant to be more appealing to American palate. SRP: $12

SOUTHERN COMFORTPARTNERS WITH TABASCO Southern Comfort Fiery Pepper is a fusion of classic Southern Comfort and Tabasco brand pepper sauce. Bottled at 70 proof, this spicy spirit made of two Louisiana classics is recommended as a cold shot or incorporated into a cocktail to add some heat. The product’s heat on the Scoville scale is comparable to poblanos, peppadewand rocotillo peppers. That’s pretty hot.SRP: $16.99

CCOMOMFOFO DOS EQUIS DEBUTSA FRESH NEW LOOKBoth Dos Equis Lager and Dos Equis Ambar sport a new design showcasing key brand elements in a more premium way intended to increase shelf impact. The primary packaging changes include updated typeface and profi le turn of Aztec leader Montezuma. Secondary packaging now has a front-facing brand logo and a background that communicates the brand’s rich heritage. Prices vary by state.

RUTHERFORD VINTNERSSAUVIGNON BLANCWinemaker Larry Rocha says that the Rutherford Vintners Sauvignon Blanc from Napa Valley has notes of melon, citrus, apple and lemongrass with a lingering soft fi nish. It pairs well with roast turkey, grilled Ahi tuna or Coquille St. Jacques and its versatility recom-mends the wine for the holiday table.

F BBOMOM

creo

1. KORIKO WEIGHTED MIXING TINThough there are a thousand shakers on the market, these earn high praise from bartenders for a big performance: self-sealing, no sticking and a high velocity (and noisy) shake. The small is 18 ounces and large is 28; and because they are stainless steel, durability is a done deal. $7.95 for small, $8.95 for large at cocktailkingdom.com

2. PUG! MUDDLERDespite the proliferation of plastic and metal muddlers, most bartend-ers agree that an un-varnished wooden one is the way to go. PUG! muddlers are deemed some of the best as they are handmade and available in a variety of hardwoods: maple, cherry and jatoba. $40 at thebostonshaker.com

3. OXO MINI ANGLED MEASURING CUPA “why didn’t anyone do this sooner” measuring cup that has cocktail-size ounce, milliliter and tablespoon measurements on the inside so you can read from the top as you pour. The angled spout eliminates spills and clear plastic with brightly colored markings makes it easy to read in dimly lit bars. $3.99 at oxo.com

4. RSVP ENDURANCE LEMON & LIME SQUEEZERIt’s all in the squeeze with a handle ergonomically designed to provide leverage for a good juicing. Made for use with both limes and lemons with a sturdy stainless steel construction that holds up to a solid press. Though aluminum enamel-coated versions are the norm (and much less expensive), it literally pays to trade up to a tool that can withstand the pressure. $36.95 at cheftools.com

5. PROFLOW™ SPEED POURERThe Australian company ÜberBar Tools confi dently named themselves after the German word meaning “the best of the best.” Refi ned via relentless testing, the ProFlow speed pourer isn’t your typical bottle pourer. With claims of no leakage, breakage, hygiene or evaporation issues, as well as a two-year warranty, this super pourer measures a four-count volume pour to ensure maximum profi tability. $9.95 at uberbartools.com

6. KOMACHI KNIVESAvailable in citrus, paring or serrated, these colorful knives have a high-carbon stainless blade that retains its sharpness over time. Coated with non-stick resin to slice easily and resist corrosion, but dishwasher safe. Because they are lightweight with a hand-friendly grip, there’s no mid-shift slicing fatigue. $6.95-$9.95 at amazon.com

Bar ToolsThe bartender’s best friends behind the stickBY BRANDY RAND

We asked the country’s busiest bartenders to give us their must-have bar tools—easy to use, sturdy enough to withstand the weekend slam, and functionally superior to the basics. Here are some of their favorite items so you can pour, measure, muddle, stir, shake, strain and squeeze with ease.

TOOLSOFTHETRADE

1 2

5

4

6

3

creo

7. WMF LOFT HAWTHORNE STRAINEROne requisite function of the Hawthorne strainer is that it must fi t snugly in a variety of Boston shakers and mixing glasses. The fl exible spring coil on this WMF model keeps ice out of drinks with ease. German-designed with a sleek European fl air and matte stainless fi nish, it makes an attractive piece for the bar. $18.50 at thebostonshaker.com

8. CB2 STAINLESS STEEL COCKTAIL STIRRERA relative bargain (and formidable competitor) to the popular Japanese bar spoons, this CB2 stirrer with round spoon has sturdy stainless steel construction and a weighted, smooth handle. At 11.75 inches it’s long enough to tackle a pitcher or a pint glass with ease. (The CB2 stirrer was spotted at Longman & Eagle and the Whistler in Chicago and word is spreading fast.) $2.95 at cb2.com

9. ROSLE FINE PEELERLefties take note: this peeler is sharpened on both sides, which allows you to peel both toward and away from the body. Made of stainless steel, dishwasher-safe and a lifetime warranty; an excep-tional peeler for citrus twists. $24 at surlatable.com

10. TAG LEWIS BAGWith ice an important ingredient in so many drinks, having an ice-crushing bag gives bartenders the chance to chip and crack with control. The TAG Lewis bag is a product from mixologist Tony Abou-Ganim that works great with his muddler too. $15 at themodernmixologist.com

11. TOVOLO PERFECT ICE CUBE TRAYSWhile a Kold-Draft ice machine is the ultimate powerhouse when it comes to cubes, sometimes space is an issue. That is where these compact, do-it-yourself Tovolo silicon trays come in: they give you perfectly square 1.25" cubes designed to melt slowly in handcraft-ed cocktails. $15 at thebostonshaker.com

12. COCO MESH COCKTAIL CONE STRAINERDesigned by bartenders to work high-volume magic, the conical shape drains quickly without overfl ow. Each strainer accommo-dates one cocktail. $6.95 at cocktailkingdom.com

13. YARAI MIXING GLASSWhen it’s time to stir instead of shake, nothing beats the beauty of a Yarai mixing glass. Classically cut with a heavy bottom to hold the stir without a slide, these come in a 500ml or 540ml seamless size with pour spout. $39.95 or $52.95 at cocktailkingdom.com

14. MOORE & GILES WAXWEAR BAR TOOL ROLL-UPAs far as fi ne leather goes, Moore & Giles leads the pack with slick design and innovation. No wonder, then, why Jim Meehan of New York’s famed PDT decided to partner with them to create a bar tool roll-up unlike no other. With compartments to organize essential tools and a waxwear fi nish to protect from the hazards of everything from simple syrup to melting ice, it’s the perfect thing for behind the bar or on the road. Bacardi Brand Master Juan Coronado hand-selected these (along with a variety of tools) to give to the 12 fi nalists at the Bacardi Legacy Cocktail Competi-tion nationals in Miami in January. $150 at mooreandgiles.com

7

8 9

10

12

13

14

11

Leave it to Top Chef to make charming Frederick, MD, a culinary hotspot. Volt, the restaurant from Season #6 fi nalist Bryan Voltaggio, has been known for its inventive modern American cuisine since it opened, but the popular TV show has certainly spiked interest among the day-tripping foodie set. While Voltaggio’s cooking gets most of the glory, the up-beat bar is also destination-worthy. Here, Greg Voss—who got his start working at a chain restaurant at age 21, “learn-ing how to make vodka tonics and Tom Collins”—churns out cocktails that echo what happens in the kitchen.

THE BEVERAGE NETWORK: Based on your drink list, it looks as if a cocktail scene, like much of the coun-try, has blossomed in Frederick, MD.

GREG VOSS: Absolutely. A cocktail craze is going on and people want to know what’s new and exciting.

TBN: Among your drinks, I really enjoyed the Spiced Apple Fizz (with Buffalo Trace Bourbon, apple, car-damom, lemon and ginger beer) and the Cherry Gin Sour (with Bluecoat Gin, Luxardo Maraschino Liqueur, lemon juice, lime juice and egg white). Do you have a favorite?

GV: Right now I’m changing up the list for the colder months, and working on a twist on Hot Buttered Rum with fat-washed butter and fl avored with great spices like cinnamon, clove and nutmeg, topped off with brown sugar and simple

syrup. I also really enjoy the Con-cord Cup, with Hendrick’s and Concord grapes. It’s so fl oral and the grapes really do complement the gin. It’s kind of a girlie drink, but delicious and the green herb micro-shiso takes on fl avors of mint.

TBN: So, like Chef Voltaggio, you also enjoy using what’s in season?

GV: A lot of the greens used in the back are in the cocktails, too. The car-damom we use in the Spiced Apple Fizz is also found in our carrot cake, for example; we try to utilize ingredi-ents that are fresh, complementary and already in the kitchen. Just like with pastry, where things need to be done precisely, you have to have a very good set-up with cocktails. Yet we can always change up drinks with different ingredients. The Concord Cup, for instance, used to use Cava and now it’s lemon soda.

TBN: Beyond Volt’s kitchen, where do you look for inspiration?

GV: I get a lot from cookbooks. I’ll look at a dessert cookbook, see the ingre-dients listed in a recipe and then try to integrate them into a cocktail.

TBN: How do you get customers to try these instead of the usual?

GV: As a bartender, you have to carry Grey Goose and Bombay Sapphire,

but I try to educate guests on other stuff out there, like CapRock organic gin from Colorado, or Smooth Am-bler Spirits, a distillery in West Virgin-ia. I try to get people to look beyond the norm.

TBN: I think because Volt provides such a distinctive dining experience, overall guests are prepared for a more unusual list.

GV: When people come to Volt they want something different, whether that’s trying a boutique bourbon or a craft beer. A lot of our clientele does come from DC, and that city is getting more and more recognized as a cock-tail mecca. Seeing inspiring mixolo-gists in a city so close to us inspires bartenders here. Frederick is now more on the map as a place to get away and take a road trip to.

TBN: Bryan Voltaggio is, of course, at the core of the restaurant. What is it like working with him?

GV: You come to Bryan with an idea, and it’s so fun to see how his mind works; it’s genius. Through trial and error he already knows if certain things will work and he helps me get from A to B with new fl avors and textures. It’s a collaborative effort. ■

Volt: A Celebrity BarGreg Voss, Frederick, MD

BY ALIA AKKAM

BARTALK

creo

April 2010 OHIO BEVERAGE JOURNAL 43 DECEMBER 2011 OHIO BEVERAGE MONTHLY 43

ATMs & ATM deals!FIVE (5) YEAR WARRANTY!

PARTS & PAPER*

Cash/Surcharge deposited Daily!DSL. Internet Ready ATMs.

NEW ATMs from $1,995(Free Delivery/Install Extra)

Need Service Repairs/Parts?

New ATMs are ADA compliant!

Upgrade Your ATM?



Also available:Credit & Debit Processing

Prepaid ProductsBILL Pay/Cash Advance

Much more!

800.499.1068 ext. 101Since 1996 we’ve been delivering what YOU expect!

BARWARECustom Pints, Mugs, Shots & More

KARDWELL INTERNATIONAL, INC.

DRINK TOKENSPlastic or Wood with Your Logowww.drinktokens.com

Free Catalog!1-800-233-0828 www.kardwell.com Free Catalog!1-800-233-0828 www.kardwell.com

Franco’s® Cocktail MixesPhone: (954) 782-7491 ★ ( 800) 782-4508 ★ Fax: (954) 786-9253

e-mail: [email protected]

1_4FrancosAd_2010.indd 1 9/28/10 11:50:27 AM

SHOPPINGNETWORKFor More Information Contact:

The Beverage Network116 John Street, 23rd floor, New York, NY 10038

Jennifer Kong212.571.3232, Ext. 114

E-mail: [email protected]

Page UnitDimensions

1/12 Page

(2 3/8” x 2 3/8”)

1/6 Page

(2 3/8” x 4 7/8”)

1/4 Page

(3 1/2” x 4 7/8”)

1/3 Page

(2 3/8” x 9 7/8”)

1/2 Page

(7 1/4” x 4 7/8”)

Full Page

(8 1/4” x 10

7/8”)

shopping network

Feb.08 ShopNet 1/3/08 2:47 PM Page 1For More Information Contact:

The Beverage Network

152 Madison Avenue, Suite 600 New York, NY, 10016

Ariel Boorstin

212.571.3232, Ext. 103E-mail: [email protected]

S h o p p I N gn e t w o r k




ALL NEW Liquor Store POS System

Corner Store POS Software ($499 value) Over the phone installation and 1 hour over the phone training! 17,000 SKU liquor/beer/wine database,

or free import of your own database

*Tax charged in NJ

Computerizing has never been so

affordable

$1,399refurbished $599

FREE SHIPPING!

POS SYSTEM FOR

New_ShopNet_Jul11.indd 1 6/10/11 5:18:44 PM





ALL NEW Liquor Store POS System

Corner Store POS Software ($499 value) Over the phone installation and 1 hour over the phone training! 17,000 SKU liquor/beer/wine database,

or free import of your own database

*Tax charged in NJ

Computerizing has never been so

affordable

$1,399refurbished $599

FREE SHIPPING!

POS SYSTEM FOR

New_ShopNet_Jul11.indd 1 6/10/11 5:18:44 PM





Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

December 2011 Division of Liquor Control Price ListD = 1.75 liter L = liter B = 750 ml

Please note: All the following information is provided for reference only, please contact your spirits wholesaler to

confirm all information. STANDARD PRICE PROOF

BLEND

0026D OLD THOMPSON $ 12.55 80.00026L OLD THOMPSON $ 7.15 80.0 0113B KESSLER $ 8.75 80.0 0113D KESSLER $ 17.60 80.0 0113L KESSLER $ 12.30 80.0 0122B BEAMS EIGHT STAR $ 6.60 80.0 0122D BEAMS EIGHT STAR $ 13.00 80.0 0122L BEAMS EIGHT STAR $ 7.90 80.0 0152B SEAGRAMS 7 CROWN $ 9.95 80.0 0152D SEAGRAMS 7 CROWN $ 19.95 80.0 0152L SEAGRAMS 7 CROWN $ 13.30 80.0 0199D SENATORS CLUB BBN $ 13.65 80.0 0199L SENATORS CLUB BBN $ 7.95 80.02100D CALVERT EXTRA BLENDED WSKY $ 16.95 80.0 2137D IMPERIAL $112.55 80.0 3701L GOLD AWARD BLENDED WSKY $ 3.80 80.0 3972D HALLERS S R S BLN WSKY $ 13.90 80.0 3972L HALLERS S R S BLN WSKY $ 7.95 80.0 4089D GUCKENHEIMER $ 13.00 80.0 4089L GUCKENHEIMER $ 7.15 80.0 5378B KESSLER TRAVELER $ 8.75 80.0 6343L MC CORMICK BLENDED $ 7.65 80.08890B SEAGRAMS 7 DARK HONEY $ 11.70 71.08891B SEAGRAMS 7 CRW STONE CHERRY $ 11.70 71.0

BOURBON

0014B ANCIENT AGE KY STR BBN $ 8.75 80.00014D ANCIENT AGE KY STR BBN $ 17.10 80.00014L ANCIENT AGE KY STR BBN $ 10.50 80.00035D ANCIENT ANCIENT AGE KY $ 19.70 90.0 0035L ANCIENT ANCIENT AGE KY $ 11.40 90.0 0059B EARLY TIMES $ 9.65 80.0 0059D EARLY TIMES $ 21.05 80.0 0067B JTS BROWN 4YR $ 4.80 86.0 0067D JTS BROWN 4YR $ 17.10 86.0 0073B OLD GRAND DAD 4YR $ 11.45 86.0 0073D OLD GRAND DAD 4YR $ 25.50 86.0 0073L OLD GRAND DAD 4YR $ 17.85 86.0 0075D ECHO SPRINGS 4YR $ 17.95 80.0 0075L ECHO SPRINGS 4Y R $ 10.60 80.0 0087D KENTUCKY GENTLEMAN $ 15.35 80.0 0087L KENTUCKY GENTLEMAN $ 8.75 80.0 0104D TEN HIGH 4YR $ 16.00 80.0 0104L TEN HIGH 4YR $ 9.45 80.0 0108B OLD FORESTER 4YR $ 13.40 86.0 0108D OLD FORESTER 4YR $ 26.70 86.0 0144B JIM BEAMS CHOICE 5YR $ 9.05 80.0 0144D JIM BEAMS CHOICE 5YR $ 32.55 80.0 0163D MATTINGLY AND MOORE 4YR $ 9.70 80.0 0163L MATTINGLY AND MOORE 4YR $ 8.85 80.00171D MARK TWAIN $ 13.15 80.0

0171L MARK TWAIN $ 9.30 80.0 0850B BENCHMARK BOURBON 8 YEAR $ 7.90 80.0 0850D BENCHMARK BOURBON 8 YEAR $ 15.80 80.0 0891B BIRD DOG BLACKBERRY WHSKY $ 16.85 80.0 0911B BLANTON BBN $ 39.50 93.0 1497B BULLEIT BBN FRONTIER WHSKY $ 19.55 90.0 1497D BULLEIT BBN FRONTIER WHSKY $ 43.90 90.0 1497L BULLEIT BBN FRONTIER WHSKY $ 21.95 90.0 1499B BUFFALO TRACE BOURBON $ 19.50 90.0 1499D BUFFALO TRACE BOURBON $ 43.25 90.0 1650E JIM BEAM 200ML 4YR $ 5.25 80.0 1816B WILD TURKEY 101 BBN $ 18.45 101.0 1816D WILD TURKEY 101 BBN $ 33.65 101.0 1816L WILD TURKEY 101 BBN $ 28.05 101.0 2089D BOURBON SUPREME RARE BLND $ 14.90 80.0 2089L BOURBON SUPREME RARE BLND $ 9.65 80.0 2094B KENTUCKY TAVERN 4YR $ 7.30 80.0 2094D KENTUCKY TAVERN 4YR $ 16.20 80.02094L KENTUCKY TAVERN 4YR $ 9.65 80.0 2099B OLD CROW 3YR $ 7.90 80.0 2099D OLD CROW 3YR $ 16.70 80.0 2099L OLD CROW 3YR $ 9.65 80.02105B JTS BROWN 100 $ 9.25 100.0 2919B ELIJAH CRAIG 12YR $ 19.50 94.02939B E H TAYLOR JR SNGL BARREL $ 53.75 100.02946B EVAN WILLIAMS MILLENIUM $ 18.00 86.62948B EVAN WILLIAMS BBN $ 10.80 86.0 2948D EVAN WILLIAMS BBN $ 20.55 86.0 2948L EVAN WILLIAMS BBN $ 13.25 86.0 2949B EZRA BROOKS $ 8.75 90.0 2949D EZRA BROOKS $ 21.45 90.0 2949L EZRA BROOKS $ 12.25 90.0 2955B EZRA 101 7YR $ 12.25 101.0 3073B FOUR ROSES YELLOW LABEL $ 13.90 80.03074B FOUR ROSES 90 $ 23.75 90.0 3075B FOUR ROSES 100 $ 29.80 100.0 4065D HEAVEN HILL OLD STYLE 4YR $ 19.70 80.0 4065L HEAVEN HILL OLD STYLE 4YR $ 11.10 80.0 4116B JIM BEAM 4YR $ 15.85 80.0 4116D JIM BEAM 4YR $ 32.55 80.0 4116E JIM BEAM 4YR $ 9.90 80.0 4116L JIM BEAM 4YR $ 21.10 80.05086B JEFFERSON’S PRESIDENT SELECT $ 86.40 94.05087B JEFFERSON’S $ 26.35 82.3 5104B JEREMIAH WEED CHERRY MASH $ 14.60 90.0 5110B JIM BEAM BLACK 8YR $ 19.35 86.0 5110D JIM BEAM BLACK 8YR $ 37.85 86.0 5110L JIM BEAM BLACK 8YR $ 15.40 86.0 5112B JIM BEAM TRAVELER 4YR $ 15.85 80.0 5122B JIM BEAM DEVIL'S CUT $ 22.85 90.05483B KNOB CREEK SNGL BAREL RSV $ 36.95 80.0 6845L OLD CHARTER 8YR $ 15.15 80.06880B OLD CROW TRAVELER 3YR $ 7.90 80.07680B OLD WHISKEY RIVER $ 22.05 86.0 8355B REBEL YELL $ 12.25 80.0 8356B REBEL RESERVE 4YR $ 16.90 90.6 8375B RED STAG $ 18.45 80.0 8375D RED STAG $ 37.85 80.0 8375L RED STAG $ 25.50 80.0 8435B RIDGEMONT RESERVE 1792 8YR $ 26.35 93.79600B WHITETAIL CARAMEL FLV WHISKEY $ 16.85 80.0 9632B WILD TURKEY 80 BBN $ 14.30 80.0 9632D WILD TURKEY 80 BBN $ 31.05 80.0 9635B WILD TURKEY 101 TRVLR $ 19.35 101.0 9636B WILD TURKEY RUSSELLS RESV 10YR $ 28.25 90.09637B WILD TURKEY KY SPT SNG BRL $ 36.50 101.09638B WILD TURKEY 81 $ 15.80 81.09638D WILD TURKEY 81 $ 32.55 81.09638L WILD TURKEY 81 $ 19.40 81.09676L WOODFORD RSV DERBY $ 34.15 90.49680B WOODFORD RSV MST COLL MAPL $ 77.95 90.4

SPECIALTY BOURBON

0460B BAKERS $ 36.95 107.00575B BASIL HAYDENS $ 32.55 80.01370B BOOKERS $ 46.65 126.62305B CORNER CREEK RESERVE $ 27.35 88.02880B EAGLE RARE SINGLE BARREL $ 24.60 90.02947B EVAN WILLIAMS SINGLE BARREL $ 23.90 86.65089B JEFFERSON’S RESERVE $ 45.75 90.25482B KNOB CREEK $ 29.05 100.05482D KNOB CREEK $ 52.80 100.05482L KNOB CREEK $ 35.20 100.06060B MAKER’S MARK $ 22.00 90.06060D MAKER’S MARK $ 46.65 90.06060E MAKER’S MARK $ 14.60 90.06060L MAKER’S MARK $ 33.45 90.06064B MAKER’S MARK 46 $ 32.55 94.09617B WILD TURKEY 15YR TRIBUTE $ 77.80 101.09627B RARE BREED $ 30.85 110.09674B WOODFORD RESERVE $ 29.10 90.4 9674D WOODFORD RESERVE $ 59.85 90.4 9674L WOODFORD RESERVE $ 34.15 90.4 9679B WOODFORD RESERVE SEASON OAK $ 77.95 100.4 9670B WOODSTONE MICRO-BOURBON $ 88.07 94.0

Ohio Wholesale Price List

creo


TENNESSEE WHISKEY

0066B JACK DANIEL'S BLACK $ 16.90 80.00066D JACK DANIEL'S BLACK $ 42.15 80.00066E JACK DANIEL'S BLACK $ 14.45 80.00066L JACK DANIEL'S BLACK $ 29.80 80.02110B JACK DANIEL'S GREEN $ 16.90 80.02110D JACK DANIEL'S GREEN $ 33.65 80.03513B GENTLEMAN JACK $ 25.60 80.03513D GENTLEMAN JACK $ 46.75 80.03513L GENTLEMAN JACK $ 34.15 80.03515B GEORGE BICKEL OLD 48 $ 15.90 80.03515B GEORGE RICKEL OLD #8 $ 15.90 80.03523B GEORGE DICKOL 12 $ 20.20 90.03524B GEO. DICKEL BARREL SELECT $ 20.20 86.04988B JACK DANIEL'S TENN HONEY $ 16.90 70.04988L JACK DANIEL'S TENN HONEY $ 29.80 70.04997B JACK DANIEL'S SINGLE BARREL $ 34.35 94.0

RYE WHISKEY 0090B OLD OVERHOLT $ 13.20 80.01503B BULLEIT 95 RYE $ 19.55 90.05117B JIM BEAM $ 16.70 80.09631B WILD TURKEY RYE WHISKEY $ 19.35 101.09833B RUSSELS RESERVE $ 25.50 90.0

BLENDED WHISKEY

0026D OLD THOMPSON $ 12.55 80.00026L OLD THOMPSON $ 7.15 80.00113B KESSLER $ 8.75 80.00113D KESSLER $ 17.60 80.0 0113L KESSLER $ 12.30 80.00122B BEAM'S EIGHT STAR $ 6.60 80.00122D BEAM'S EIGHT SLAR $ 13.00 80.00122L BEAM'S EIGHT STAR $ 7.90 80.00152B SEAGRAM'S 7 CROWN $ 9.95 80.0

PERMANENT SALE ITEM(S) EFFECTIVE NOVEMBER 1, 2011 Wholesale WholesaleCODE BRAND Oct. Nov. SAVE!

0031B Aberfeldy12 $44.10 $30.95 $13.150034B AlchemiaChocolate $20.40 $14.75 $5.650036B AbsolutKurant $16.90 $12.20 $4.700098B AppletonEstate21 $97.60 $74.10 $23.500103B Ardmore $36.10 $26.70 $9.400201B PinchHaig $29.70 $20.75 $8.950524B RhumBarbancourt $18.65 $13.95 $4.700539D MyersDark $32.25 $22.85 $9.400705B GetreodeKml $11.65 $3.65 $8.000840B Belvedere1X $34.35 $24.00 $10.350877L BertagnolliGrappini $22.00 $15.40 $6.600908B BlackBush $31.00 $21.60 $9.401337B Bombora $16.90 $12.65 $4.251483B Boyd&Blair $28.70 $20.20 $8.501520B Bushmills $35.45 $25.10 $10.351565B CabanaCachaca $25.70 $19.10$6.601570B CabinFever $16.85 $13.10 $3.751853B CelticCrossing $19.35 $13.70 $5.651856B CentenarioAnejo $47.45 $33.35 $14.101859B CentanarioRosangl $20.90 $14.30 $6.602074B Clontarf $17.60 $12.90 $4.702076D ClunyScotch $20.15 $10.75 $9.402105D JTSBrown $26.50 $17.65 $8.852268B Connemara $36.60 $29.10 $7.502317B CorzoReposado $43.30 $32.00$11.302348B CourvoisierExclusif $34.35 $24.00 $10.352625B DekuyperRootbeer $10.55 $7.55 $3.002645B DekuyperMelon $10.55 $7.55 $3.002652B RomamaBlack $20.00 $14.35 $5.652776B McGillicuddy $10.80 $7.05 $3.752956L EristoffVod $13.20 $9.40 $3.803003B FeckinIrish $16.90 $13.15 $3.753026B FireflyRaspberry $14.30 $10.05 $4.253029B Florentino $8.75 $4.05$4.703631B Glenfarclas105 $69.00 $54.90 $14.103632B Glenfarclas $93.45 $69.95$23.503635B Glenfarclas21 $103.95 $80.45$23.503636B GlenmoreAstr $64.90 $46.10 $18.804000B HarlemLiq $16.40 $11.70$4.704990B JackDanielsLucchesi $18.65 $13.95 $4.704995B JackDaniels160thBD $23.90 $17.30 $6.605230B JWalkerSwing $57.60 $41.65 $15.955240L CuervoBlack $26.95 $18.95 $8.005260B JuniorJohnsonHallofFame $21.25 $15.60 $5.655386B KhortytsaHoneyPepper $25.40$20.70 $4.705387B KhortytsaPlatnum $24.60 $19.90$4.705486D KorbelBrandy $20.55 $12.10 $8.45

5510B LairdsRare $56.15 $40.20 $15.955532B LandyVS $18.65 $13.95 $4.705929B LiquorStrega $30.85 $21.45 $9.406110B MargaritavilleLime $10.80 $8.00 $2.806428B Medea $38.70 $27.45 $11.256582B MilagroSbrAnejo $73.15 $54.35 $18.806584B MilagroAnejo $34.35 $24.45 $9.906586B MilagroSbr $47.45 $33.35 $14.106615L LozovaRakij $24.95 $17.40 $7.556651B MtGayExtra $34.35 $23.05 $11.306655B MtGay1703 $86.65 $63.15 $23.506660B MoonMtnCitrusVod $16.95 $12.25 $4.706705L NassauRoyal $18.75 $14.05 $4.706708B Navan80 $34.80 $24.45 $10.357897L ParamountSweetTea $10.70 $7.40 $3.307901B ParamountMelon $9.05 $6.20 $2.857978B PartidaReposado $44.80 $31.65 $13.157979B PartidaBlanco $43.05 $28.95 $14.107982D PatronAnejo $110.05 $86.55 $23.508187B PhillipsVanilla $23.15 $15.60 $7.558329B Pyrat1623 $220.10 $154.30 $65.808500B RonMatusalemGranReserva $25.60 $18.10 $7.508502B RonMatusalemPlata $12.55 $8.80 $3.758632B RumpleMinzBerry $20.45 $14.30 $6.158717B CienAnosBlanco $15.85 $11.15 $4.708884B SeagramsAppleVod $9.05 $6.70 $2.358923B SeagramVOTraveller $11.75 $8.45 $3.309073B SmoothAmblerVod $25.60 $18.10 $7.509093B StawskiVodka $14.30 $10.05 $4.259123B Strathisla $38.70 $29.30 $9.409137B StoliApplik $16.90 $12.20 $4.709139B StoliPommegran $16.90 $12.20 $4.709142B SuntoriYamazaki $43.05 $30.85 $12.209158B SweetCarolinaLemonadeVod $12.55 $8.80 $3.759159B CarolinaRaspberry $12.55 $8.80 $3.759170B TarantulaReposado $13.45 $9.70 $3.759184B 30-30TequilaReposado $19.30 $13.65 $5.659195L 3IslandGin $9.75 $7.40 $2.359196L 3Islandvodka $10.60 $8.25 $2.359197L 3IslandRum $7.10 $4.75 $2.359199L 3IslandTequila $9.75 $7.40 $2.359222B TierraAnejo $29.95 $18.70 $11.259224B TierraReposado $27.35 $19.35 $8.009378B UrsusPunch $7.00 $4.65 $2.359445B VanGoghAciablueberry $16.00 $11.30 $4.709488L WasabeSake $28.95 $22.35 $6.609535B WellersReserve $19.65 $14.95 $4.709604B WhitleyNeilGin $21.10 $16.40 $4.709605B WildScotsman $51.80 $37.70 $14.109606B WildScotsmanBlack $58.15 $43.10 $15.059607B WildSctsmnRoyalLoch $67.50 $47.75 $19.759657B Wiser'sDelux $39.70 $28.40 $11.30

creo


0152D SEAGRAM'S 7 CROWN $ 19.95 80.00152L SEAGRAM'S 7 CROWN $ 13.30 80.00199D SENATOR'S CLUB $ 13.65 80.00199L SENATOR'S CLUB $ 7.95 80.02100D CALVERT EXLRA $ 16.95 80.02137D IMPERIAL $ 112.55 80.03701L GOLD AWARD $ 5.70 80.03972D HAILER'S S.R.S. $ 13.90 80.03972L HALTERS S.R.S. $ 7.95 80.04089D GUCKENHEIMER $ 13.00 80.04089L GUCKENHEIMER $ 7.15 80.05266B JR JOHNSON MID MOON STRAWB $ 17.75 100.05378B KESSLER TRAVELER $ 8.75 80.06343L MCCORMICK $ 7.70 80.08887B SEAGRAM'S 7 TRAVELER $ 9.95 80.08890B SEAGRAM'S 7 DARK HONEY $ 12.60 71.0

IRISH WHISKEY

0281B JAMESON $ 18.65 80.00281D JAMESON $ 39.75 80.00281B JAMESON $ 28.95 80.0 0282B BUSHMILLS $ 20.15 80.00282L BUSHMILLS $ 28.00 80.00908B BLACK BUST( $ 21.60 80.01519B BUSHMILLS 16 YR. SINGLE MALT $ 58.65 80.01520B BUSHMILLS LOYR. SINGLE MALT $ 25.10 80.02074B CLONLARF $ 12.90 80.02268B CONNEMA RA SINGLE MALT $ 29.10 80.03003B FECKIN $ 13.15 80.04895B IRISHMAN ORIGINAL CLAN $ 14.80 90.05075B JAMESON GOLD $ 51.80 80.05079B JAMESON VINTAGE RES. $261.15 92.05081B JAMESON 18 YR. $ 75.35 80.05083B JAMESON 12 YR. $ 34.30 80.05085B JAMESON TIN $ 18.65 80.05212B JOHN POWER & SON GOLD $ 16.00 80.05384B KILBEGGAN $ 17.20 80.05388B KNAPPOGUE CASTLE 12 $ 32.85 80.06574B MIDLETON $117.20 80.06576B MICHAEL COLLINS BLENDED $ 16.90 80.07721L PADDY $ 28.05 80.08294B POWERS $ 30.00 80.06383B REDBREAST $ 43.05 80.08384B REDBREAST 12 $ 64.90 92.09026B SLANE CASTLE $ 20.35 80.09317B TULLAMORE DEW $ 18.65 80.09317L TULLAMORE DEW $ 25.45 80.0

CANADIAN WHISKEY

0076B SEAGRAMS VO $ 11.75 80.00076D SEAGRAMS VO $ 23.55 80.00076L SEAGRAMS VO $ 17.40 80.00169D LORD CALVERT $ 14.50 80.00170B MCMASTER'S $ 7.00 80.00170D MCMASTER'S $ 14.90 80.00170L MCMASTER'S $ 8.85 80.00174B CANADIAN MIST $ 8.75 80.00174D CANADIAN MIST $ 19.30 80.00174L CANADIAN MIST $ 12.25 80.00175D MACNAUGHTON $ 16.65 80.00176B CANADIAN CLUB $ 1165 80.00176D CANADIAN CLUB $ 22.30 80.00176E CANADIAN CLUB $ 9.25 80.00176L CANADIAN CLUB $ 16.75 80.00189B BLACK VELVET $ 7.90 80.00189D BLACK VELVET $ 17.55 80.00189E BLACK VELVET $ 8.60 80.00189L BLACK VELVET $ 11.40 80.00909B BLACK VELVET TRAVELER $ 7.90 80.00920B BLACK VELVET RESERVE $ 11.40 80.0 0920D BLACK VELVET RESERVE $ 22.30 80.01570B CABIN FEVER MAPLE FLV. $ 16.85 80.01704D CANADIAN BAY $ 13.60 80.01704D CANADIAN BAY $ 8.70 80.01716B CANADA HOUSE $ 6.60 80.01716D CANADA HOUSE $ 12.75 80.01725B CANADIAN CLUB RESERVE 10 $ 14.05 80.01729B CANADIAN CLUB TRAVELER $ 11.45 80.01730D CANADIAN GOLD $ 14.05 80.01730L CANADIAN GOLD $ 8.60 80.01731B CAN. CLUB SHERRY CASK $ 16.70 82.61733B CANADIAN HUNTER TRAVELER $ 6.45 80.01735D CANADIAN LTD. $ 14.05 80.01735L CANADIAN LTD. $ 8.60 80.01748B CANADIAN MIST TRAVELER $ 6.75 80.01749D CANADIAN RESERVE $ 9.25 80.02055B CLASSIC 12 $ 17.60 80.02389B CROWN ROYAL BLACK $ 24.80 90.02389D CROWN ROYAL BLACK $ 51.10 90.02391B CROWN ROYAL CASK NO.16 $ 70.25 80.02393B CROWN ROYAL EXTRA RARE $114.15 80.02397B CROWN ROYAL RESERVE $ 40.40 80.04041D HARWOOD $ 14.50 80.04041L HARWOOD $ 8.45 80.04699D NORTHERN LIGHT $ 12.70 80.0

4699L NORTHERN LIGHT $ 8.45 80.05073D JAMES FOXE $ 12.55 80.07726D PARAMOUNT $ 14.45 80.08050B PENDLETON $ 21.25 80.08431B RICH & RARE $ 7.00 80.08431D RICH & RARE $ 13.60 80.08894B CROWN ROYAL $ 22.15 80.08894D CROWN ROYAL $ 47.90 80.08894E CROWN ROYAL $ 28.50 80.08894L CROWN ROYAL $ 29.25 80.0 8922B V.0. GOLD $ 14.75 80.08923B SEAGRAM'S V.0. TRAVELER $ 11.75 80.09648B WINDSOR TRAVELER $ 7.90 80.09652B WINDSOR SUPREME $ 7.90 80.09652D WINDSOR SUPREME $ 17.60 80.09652L WINDSOR SUPREME $ 11.45 80.09656B WISER'S DELUXE $ 12.25 80.0

SCOTCH WHISKEY

0201B PINCH 15 YR. $ 29.70 80.00202B DEWAR'S $ 20.25 80.00202D DEWAR'S $ 41.45 80.00202E DEWAR'S $ 21.15 80.00202L DEWAR'S $ 27.35 80.00204B JOHNNIE WALKER RED $ 22.05 80.00204D JOHNNIE WALKER RED $ 43.25 80.00204L JOHNNLE WALKER RED $ 28.25 80.00206D USHER'S GREEN $ 22.25 80.00208B LAUDER'S $ 8.30 80.00208D LAUDER'S $ 18.00 80.00208L LAUDER'S $ 10.65 80.00212B GRANT'S $ 14.25 80.00212D GRANT'S $ 31.90 80.00213D OLD SMUGGLER $ 19.50 80.00213L ODSMUGGLER $ 11.95 80.00215B CHIVAS REGAL 12 YR. $ 25.60 80.00215D CHIVAS REGAL 12 YR. $ 59.85 80.00215L CHIVAS REGAL 12 YR. $ 38.55 80.00225B CULLY SARK $ 16.85 80.00225D CULTY SARK $ 33.55 80.00225L CUTTY SARK $ 21.10 80.00227B WHITE HORSE $ 12.55 80.00232B JOHNNIE WALKER BLACK $ 33.35 80.00232D JOHNNIE WALKER BLACK $ 70.05 80.00232L JOHNNIE WALKER BLACK $ 42.40 80.00238B J&B RARE $ 18.95 86.00238D J&B RARE $ 40.65 86.00238L J&B RARE $ 25.60 86.00239B GRAND MACNISH $ 8.15 80.00239D GRAND MACNISH $ 17.50 80.0 0239L GRAND MACNISH $ 10.60 80.00241D HIGHLAND MIST $ 17.10 80.00241L HIGHLAND MIST $ 9.95 80.00246D INVER HOUSE $ 17.35 60.00246L INVER HOUSE $ 11.00 60.00249D J.W. DANT $ 10.80 80.00253B BALLANLINE'S $ 13.40 80.01490B BUCHANAN DELUXE $ 26.35 80.01491B BUCHANAN SPECIAL RESERVE $ 66.75 80.01655E MAKERS MARK 200ML $ 7.00 80.02004B CHIV REGAL SALUTE 21 YR $156.85 80.02005B CHIV REGAL 25 $ 200.10 80.02006B CHIVAS REGAL 18 YR. $ 56.15 80.02052D CLAN MACGREGOR $ 17.10 80.02052L CLAN MACGREGOR $ 10.60 80.02078B CLYNELISH $ 49.85 92.02496B DALMORE 15 $ 82.30 80.02672B DEWAR'SFOUNDERS RESERVE $ 70.60 80.02673B DEWAR'S SIGNATURE $ 189.75 86.02674B DEWAR'S SP. RES. 12 YR. $ 29.10 80.02999B FAMOUS GROUSE 12 YR. $ 23.90 80.03609B GLEN GRANT $ 38.70 80.05145B JOHN BARR RED $ 12.55 80.05220B JOHNNIE WALKER BLUE $ 208.85 80.05225B JOHNNIE WALKER BKL.100 ANNIV. $ 36.85 80.05229B JOHNNIE WAIKER GOLD $ 72.10 80.06395B MCLVOR $ 11.65 80.07980D PASSPORT $ 22.30 80.08327D QUEEN ANNE $ 18.45 80.08327L QUEEN ANNE $ 9.75 80.08853D SCORESBY $ 17.45 80.09188B FAMOUS GROUSE 80 $ 16.45 80.09188D FAMOUS GROUSE 80 $ 37.15 80.0

SINGLE MALT / SCOTCH

0019B ABERLOUR 12 YR. $ 31.70 86.00020B ABERLOUR ABUNADH $ 60.50 119.40031B ABERFELDY $ 30.95 80.00032B ABERFELDY 21 $ 150.00 80.00103B ARDMORE $ 36.10 92.00107B ARDBEG 10 YR. $ 38.70 92.00375B AUCHENLOSHAN3WOOD $ 51.80 86.00377B AUCHENLASHAN CLASSIC $ 26.50 80.00379B AUCHROISK $ 24.75 80.00493B BALVENIE SINGLE BARREL 15 YR. $ 59.65 95.0


0497B BALVENIE DOUBLEWOOD 12 YR. $ 44.90 86.00504B BALVENIE PORTWOOD 21 YR. $ 137.55 86.01481B BOWMORE LEGEND $ 21.25 80.01488B BUNNAHEBHAIN $ 47.45 80.01498B BRUICHLADDICH ROCKS $ 48.50 92.01751B CAOL ILA 12-YR. $ 46.95 86.01759B CARDHU $ 37.75 86.02355B CRAGGANMORE $ 45.85 80.02491B DELMORE STILLMAN 28 YR. $ 117.60 90.02495B DALMORE 12 YR. $ 38.70 80.02498B DALWHINNIE $ 55.30 66.02500B DALWHINNIE DISTILL EDITION $ 65.90 86.03606B GLENLIDDICH 12 YR. RESERVE $ 34.35 80.03607B GLEN GARIOCH $ 16.35 86.03611B GLENKINCHIE 12 YR. $ 48.30 86.03615B GLEN SPEY $ 162.55 86.03620B GLENLIDDICH SOLERA 15 YR. $ 43.95 80.03625B GLENLIDDICH ANCIENT 18 YR. $ 60.50 86.03632B GLENFARCLAS 17 YR. $ 69.65 86.03634B GLENLIDDICH 15 DISTILLERY ED. $ 51.80 102.03635B GLENFARCLAS 21 YR. $ 80.45 86.03640B GLENLIVET 18 YR. $ 69.25 86.03640B GLENLIVET 18 YR. $ 63.15 86.03641B GLENLIVET 12 YR. $ 34.35 80.03641D GLENHIVEL $ 68.55 80.03641L GLENLIVEL12 YR. $ 44.65 80.03643B GLENLIVET ARCHIVE 21 YR. $ 121.60 86.03645B GLENMORANGIE 10 YEAR OLD $ 34.35 86.03646B GLENLIVET FRENCH OAK 15 YR. $ 43.05 80.03647B GLENLIVEL NADURRA 16 YR. $ 51.80 112.43649B GLENMORANGIELASANLA $ 38.70 92.03654B GLENLIVELLDADURRATRIUMPH $ 69.25 96.03655B GLENMORANGIE FINEALTA $ 69.25 86.03656B GLENMORANGIE QUINTA RUBAN $ 43.05 92.03658B GLENMORANGTENECTAR D'OR $ 56.15 92.03697B GLENROTHES SELECT RESERVE $ 40.45 80.03699B GLENROTHES $ 67.75 86.04291B HIGHLAND PARK $ 36.10 86.04296B HIGHLAND PARK 18 $ 86.70 86.05207B J. MCDOUGALLS BLADNOCH $ 44.55 111.65231B JOHNNIE WALKER GREEN $ 48.05 86.05507B LAGAVULIN DISTILLERS ED. $ 86.90 86.05508B LAGAVULIN $ 75.60 86.05542B LAPHROAIG 18 $ 61.60 96.05543B LEPHROAIGCASK STRENGTH $ 55.45 115.65544B LAPHROALG $ 37.85 86.06012B MACALLAN CASK STRENGLH $ 56.15 117.6 6013B MACALLAN 12 YR. $ 45.70 86.06013D MACALLAN 12 YR. $ 90.35 86.06016B MACALLAN 18 YR. $ 131.20 86.06017B MACALLAN FINE OAK 10 YR. $ 37.25 80.06016B MACALLAN FINE OAK 15 YR. $ 69.75 86.06024B MACALLAN ANNIVERSARY $ 623.20 86.06025B MACALLAN 30 YR. $1,104.05 86.06344B MCCLELLANDS ISLAY $ 20.85 80.06346B MCCLELLANDS HIGHLAND $ 20.65 80.06747B OBAN DISTILLERS ED. $ 78.20 86.06748B OBAN $ 63.25 86.07700B OYO WHISKEY $ 39.85 92.08983B SINGLETON $ 34.40 80.09063B SPEYBURN $ 16.90 86.09064B SPEYBURN BRADEN ORACH $ 15.15 80.09145B TALISKER $ 53.80 91.69148B TALISKER DISTILLER EDITION $ 60.65 91.69150B TAMDHU $ 19.50 80.09150B TAMDHU $ 19.50 80.09240B TOMATIN SCOTCH 12 $ 19.50 80.09606B WILD SCOTSMAN BLACK LABEL $ 58.15 94.09671B WOODSTONE CREEK SINGLE PEATED MALT WHSKY $ 103.95 93.0

OTHER WHISKEY

0876B BERNHEIM ORIGINAL WHEAT $ 25.60 90.01840B CAKFADDY CAROLINA MOONSHINE $ 17.75 80.03526B GEORGIA MOON CORN WHISKEY $ 10.10 80.05255B JR. JOHNSONS MIDNIGHT MOON $ 17.75 80.0

BRANDY

0051B ALIZE COGNAC VS $ 16.90 80.0 0084B ANSAC VS COGNAC $ 17.75 80.00089B BELA OSA $ 7.05 80.0 0341B ASBACH URALT BRANDY $ 24.05 80.0 0453B METAXA FIVE STAR BRANDY $ 18.65 76.0 0456B COURVOISIER VSOP COGNAC 4YR $ 29.00 80.0 0461B HENNESSY V S $ 27.35 80.0 0461D HENNESSY V S $ 64.20 80.0 0461E HENNESSY V S $ 24.00 80.0 0461L HENNESSY V S $ 35.90 80.0 0462B MARTELL VS COGNAC $ 23.90 80.0 0463B REMY MARTIN VSOP COGNAC $ 34.35 80.0 0463D REMY MARTIN VSOP COGNAC $ 85.15 80.0 0463E REMY MARTIN VSOP COGNAC $ 27.75 80.0 0463L REMY MARTIN VSOP COGNAC $ 47.25 80.0 0464B ST REMY VSOP AUTHENTIC BDY $ 9.90 80.0 0464D ST REMY VSOP AUTHENTIC BDY $ 17.35 80.0

0469B PAUL MASSON GRAND AMBER 3YR $ 10.80 80.0 0469D PAUL MASSON GRAND AMBER 3YR $ 19.90 80.0 0469L PAUL MASSON GRAND AMBER 3YR $ 12.80 80.0 0470B CHRISTIAN BROTHERS BRANDY $ 10.60 80.0 0470D CHRISTIAN BROTHERS BRANDY $ 19.70 80.0 0470L CHRISTIAN BROTHERS BRANDY $ 12.35 80.0 0479B LAIRDS APPLE JACK 6YR $ 15.15 80.0 0480B COURVOISIER V S COGNAC 2YR $ 25.60 80.0 0480D COURVOISIER V S COGNAC 2YR $ 48.40 80.0 0480L COURVOISIER V S COGNAC 2YR $ 33.40 80.0 0481B CORONET VSQ $ 8.15 80.00481D CORONET VSQ $ 17.95 80.0 0481L CORONET VSQ $ 11.50 80.0 0482B PARAMOUNT BLACKBERRY BRNDY $ 9.65 75.0 0482D PARAMOUNT BLACKBERRY BRNDY $ 19.70 75.0 0482L PARAMOUNT BLACKBERRY BRNDY $ 11.25 75.0 0483B PARAMOUNT CHERRY BRANDY $ 9.65 75.00483D PARAMOUNT CHERRY BRANDY $ 10.85 75.0 0488B PARAMOUNT APRICOT BRANDY $ 9.65 75.0 0488D PARAMOUNT APRICOT BRANDY $ 19.70 75.0 0488L PARAMOUNT APRICOT BRANDY $ 11.25 75.0 0490B DEKUYPER BLACKBERRY BRANDY $ 10.55 70.0 0668B ARROW BLACKBRRY BDY $ 7.90 60.0 0682B DEK APRICOT BDY $ 10.55 70.0 0696B PARAMOUNT PEACH BDY $ 9.65 75.0 0711B MR BOSTON BLACKBERRY BRNDY $ 6.45 70.0 0863B NAVIP SLIVOVITZ 8YR $ 18.25 100.0 0874B REMY MARTIN LOUIS X111 $ 1953.60 80.0 0877L BERTAGNOLLI GRAPPINO $ 15.40 84.0 1577B CALVADOS BLD GRND APPL BDY $ 36.75 80.01618E CHRISTIAN BROTHERS AMBER 200ML $ 2.95 80.01623B CONJURE COGNAC $ 27.10 80.01623E CONJURE COGNAC $ 8.55 80.0 1625E COURVOISIER VS 200ML 2YR $ 6.40 80.0 1629E E & J VS 2 200ML $ 2.90 80.01630E E & J VSOP 200ML $ 3.15 80.0 1642E HENNESSY VSOP 200ML $ 11.60 80.01644E HENNESSY VS FLASK $ 7.70 80.0 1665E PAUL MASSON VS 200 3YR $ 2.90 80.0 1666E PAUL MASSON VSOP 200ML 4YR $ 3.30 80.0 1669E REMY MARTIN VS 200ML $ 6.80 80.0 1670E REMY MARTIN VSOP 200ML $ 9.45 80.01671E REMY MARTIN 1738 ACCOR $ 12.90 80.0 2018B CHRISTIAN BROS FROST WHITE $ 10.60 70.0 2020B CHRISTIAN BRO GRN RSV VSOP $ 10.80 80.02023B CHRISTIAN BRO HONEY $ 11.65 70.0 2265B CONJURE COGNAC $ 28.25 80.02335B COURVOISIER XO COGNAC $ 88.05 80.0 2348B COURVOISIER EXCLUSIF 4YR $ 24.00 80.02349B COURVOISIER 12 $ 43.05 80.0 2350B COURVOISIER 21 $217.55 80.02728B DON PEDRO RESERVA ESPECIAL $ 5.80 80.02850B DUJARDIN VSOP $ 19.85 80.0 2871B E & J SUPERIOR RSV VSOP $ 11.65 80.02871D E & J SUPERIOR RSV VSOP $ 23.20 80.0 2871L E & J SUPERIOR RSV VSOP $ 13.70 80.0 2873B E & J $ 10.50 80.0 2873D E & J $ 21.65 80.0 2873L E & J $ 12.35 80.0 2875B E & J SUPERIOR RS VSOP TRAVELER $ 10.65 80.0 2876B E & J TRAVELER BDY $ 10.35 80.0 2877B E & J XO $ 13.40 80.02954B EXCELLENTIA GOLD SLIV BRANDY $ 20.40 80.0 4011B HARDY VS $ 25.20 80.0 4074B HENNESSY BLACK $ 34.35 86.0 4074L HENNESSY BLACK $ 44.65 86.04076B HENNESSY RICHARD $2971.70 86.04080B HENNESSY PARADIS $ 597.90 86.0 4084E HENNESSY V S 200ML $ 8.60 80.0 4087B HENNESSY VS HISTORIC $ 27.35 80.0 4092B HENNESSY VSOP COGNAC $ 38.70 80.0 4092L HENNESSY VSOP COGNAC $ 56.00 80.0 4103B HENNESSY X O $130.30 80.0 4944B J C COGNAC VSOP $ 21.25 80.0 4998B JACQUE CARDIN GRAPE FRANCE $ 9.05 80.0 5001B POLI PO TRAMINAR GRAPPA $ 28.45 80.05486B KORBEL $ 9.05 80.0 5486D KORBEL $ 12.10 80.05509B LAIRDS APPLE BRANDY 100 $ 20.40 80.05510B LAIRDS RARE APPLE BRANDY $ 40.20 80.0 5512B LAIRDS OLD APPLE BRANDY 90MO $ 22.15 80.0 5532B LANDY VS COGNAC $ 13.95 80.0 5871B LEROUX POLISH BLACKBERRY $ 9.55 70.0 6072L MANASTIRKA $ 29.55 90.0 6095B MARASKA SLIVOVITZ KOSHER $ 22.10 80.0 6259B MARTELL CORDON BLEU COGNAC $ 95.40 80.0 6267B MARTELL XO 12YR $112.85 80.0 6270B MARTELL VSOP $ 31.75 80.0 6525B MEUKOW V.S. $ 19.50 80.0 6545B METAXA AMPHORA 7 STAR $ 24.50 80.0 6603B MOLETTO GRAPPA D'NEBBIOLO $ 30.00 80.0 7816B PARAMOUNT GINGER BRANDY $ 7.40 65.0 7976B PAUL MASSON GRND AMBR VSOP 4YR $ 12.10 80.0 7976D PAUL MASSON GRND AMBR VSOP 4YR $ 24.05 80.0 7993B PRESIDENTE BRANDY $ 11.65 80.0 8354B RAYNAL NAPOLEON VSOP $ 11.65 80.0 8386B REMY MARTIN EXTRA $ 342.85 80.0 8389B REMY MARTIN 1738 ACCORD $ 43.05 80.0 8394B REMY MARTIN XO EXCELLENCE $112.85 80.0


8405B REMY MARTIN VS GRAND CRU $ 25.60 80.0 8648B SALIGNAC $ 16.90 80.0 9736B ZUTA OSA $ 29.35 90.0

GIN

0193L ARISTOCRAT GIN $ 7.10 80.0 0303D FLEISCHMANNS GIN $ 12.70 80.0 0304D CRYSTAL PALACE GIN $ 12.30 80.0 0304L CRYSTAL PALACE GIN $ 7.10 80.0 0305D SEAGRAMS EXTRA DRY GIN $ 17.95 80.0 0305E SEAGRAMS EXTRA DRY GIN $ 6.50 80.00305L SEAGRAMS EXTRA DRY GIN $ 12.35 80.0 0308B GORDONS GIN $ 9.75 80.0 0308D GORDONS GIN $ 19.85 80.0 0308L GORDONS GIN $ 12.35 80.0 0313B BEEFEATER GIN $ 15.15 94.00313D BEEFEATER GIN $ 33.65 94.00313E BEEFEATER GIN $ 7.55 94.0 0313L BEEFEATER GIN $ 9.40 94.0 0319D PARAMOUNT 90 GIN $ 16.15 90.0 0319L PARAMOUNT 90 GIN $ 8.95 90.0 0320D CALVERT GIN $ 14.95 80.00322B BOMBAY GIN $ 15.00 86.0 0322D BOMBAY GIN $ 30.00 86.0 0322L BOMBAY GIN $ 22.05 86.0 0326B TANQUERAY GIN $ 17.80 94.6 0326D TANQUERAY GIN $ 38.10 94.6 0326E TANQUERAY GIN $ 17.05 94.6 0326L TANQUERAY GIN $ 24.25 94.6 0327D GLENMORE GIN $ 12.30 80.0 0327L GLENMORE GIN $ 7.00 80.0 0329D BOOTHS GIN $ 19.85 90.0 0330D HALLERS GIN $ 12.30 80.0 0330L HALLERS GIN $ 7.10 80.0 0339B GILBEYS GIN $ 7.70 80.0 0339D GILBEYS GIN $ 16.70 80.0 0339L GILBEYS GIN $ 10.65 80.0 0340L SENATORS CLUB GIN 4YR $ 4.05 80.0 0563D BARTON GIN $ 12.30 80.0 0563L BARTON GIN $ 7.20 80.0 0962B BLUECOAT GIN $ 21.25 94.01324B BOMBARDIER MILITARY $ 5.75 86.0 1327B BOMBAY SAPPHIRE GIN $ 17.65 94.0 1327D BOMBAY SAPPHIRE GIN $ 40.60 94.0 1327L BOMBAY SAPPHIRE GIN $ 26.45 94.0 1369B BOODLES BRITISH GIN $ 14.30 90.4 1495B BROKERS GIN $ 15.15 94.01522B BURNETTS GIN TRAVELER $ 6.90 80.01659E PARAMOUNT GIN $ 4.20 80.0 1660E NEW AMSTERDAM 200ML $ 2.95 80.0 1673E SEAGRAMS EXTRA DRY 200 $ 3.30 80.0 1680E TANQUERAY GIN 200ML $ 4.15 94.61760B CAORUNN GIN $ 28.25 84.0 3555B GILBEYS GIN TRAVELER $ 7.70 80.03728B NOLETS SILVER GIN $ 42.65 85.2 3780B GORDONS TRAVELER $ 3.25 80.0 4073B HENDRICK'S GIN $ 29.10 88.0 4073D HENDRICK'S GIN $ 59.85 88.0 6379D MC CORMICK GIN $ 12.85 80.06062B MAGELLAN $ 26.45 88.06379D MC CORMICK GIN $ 12.85 80.0 6379L MC CORMICK GIN $ 7.45 80.0 6444D MEIERS NO 94 GIN $ 16.50 94.4 6690L MR BOSTON ENGLISH MRKT GIN $ 7.00 80.0 6716B NEW AMSTERDAM GIN $ 10.80 80.0 6716D NEW AMSTERDAM GIN $ 21.45 80.0 6716L NEW AMSTERDAM GIN $ 15.00 80.0 7868D PARAMOUNT GIN 80 $ 12.85 80.0 7868L PARAMOUNT GIN 80 $ 7.85 80.0 8235B PINNACLE GIN $ 9.05 80.0 8235D PINNACLE GIN $ 17.95 80.0 8274B PLYMOUTH GIN $ 22.95 82.48436B RIGHT GIN $ 23.90 82.4 8883B SEAGRAMS APPLE TWST GIN $ 9.05 70.0 8889B SEAGRAMS DISTILLERS RSV $ 10.80 94.0 8889D SEAGRAMS DISTILLERS RSV $ 20.55 94.0 8900B SEAGRAM EXTRA DRY GN TRV $ 9.05 80.0 8902B SEAGRAM'S GRAPE GIN $ 9.05 70.0 8905B SEAGRAMS LIME TWISTED GIN $ 9.05 70.0 8905D SEAGRAMS LIME TWISTED GIN $ 17.95 70.0 8905L SEAGRAMS LIME TWISTED GIN $ 8.20 70.0 8914B SEAGRAMS ORANGE TWIST GIN $ 9.05 70.0 8995B BURNETTS WHITE SATIN GIN $ 6.90 80.0 8995D BURNETTS WHITE SATIN GIN $ 15.35 80.0 8995L BURNETTS WHITE SATIN GIN $ 10.20 80.09072B SMOOTH AMBLER GREENBRIER $ 21.25 80.0 9153B TANQUERAY NO 10 $ 25.60 94.6 9157B TANQUERAY RANGPUR $ 19.40 82.69195L 3 ISLANDS GIN $ 9.75 94.0 9504B WATERSHED DISTILLERY GIN $ 24.65 88.0 9604B WHITLEY NEILL GIN $ 16.40 80.09669B WOODSTONE CREEK GIN $ 28.70 94.09669E WOODSTONE CREEK GIN $ 5.70 94.0

RUM

0065B ADMIRAL NELSON SPICED RUM $ 6.45 70.0 0065D ADMIRAL NELSON SPICED RUM $ 13.60 70.0 0065L ADMIRAL NELSON SPICED RUM $ 8.00 70.00077B ADMIRAL NELSON CHERRY $ 7.05 60.0 0094B APPLETON ESTATE EXTRA 12YR $ 19.65 80.0 0095B APPLETON WHITE RUM $ 11.40 80.0 0096B APPLETON ESTATE RESERVE $ 19.50 80.0 0097B APPLETON SPECIAL GOLD RUM $ 14.05 80.0 0098B APPLETON ESTATE 21 $ 74.10 86.0 0099B APPLETON VX $ 14.25 80.00099D APPLETON VX $ 24.95 80.0 0197L ARISTOCRAT RUM $ 7.50 80.00355B ATLANTICO $ 25.60 80.0 0390B BACARDI 8 RUM 8YR $ 17.65 80.00392B BACARDI ARCTIC GRAPE $ 13.20 70.0 0394B BACARDI BIG APPLE $ 7.50 70.00397B BACARDI GOLD RESERVE $ 14.80 80.0 0400B BACARDI COCO RUM $ 13.20 70.0 0401B BACARDI SELECT RUM $ 10.55 80.0 0401L BACARDI SELECT RUM $ 16.75 80.0 0402B BACARDI GOLD TRAVELER $ 10.55 80.0 0405B BACARDI DRAGONBERRY $ 13.20 70.00405D BACARDI DRAGONBERRY $ 24.70 70.0 0412B BACARDI LIMON RUM $ 13.20 70.0 0412D BACARDI LIMON RUM $ 24.70 70.0 0412L BACARDI LIMON RUM $ 17.65 70.0 0420B BACARDI O RUM $ 13.20 70.0 0420L BACARDI O RUM $ 17.65 70.00422B BACARDI OAKHEART $ 13.20 70.0 0425B BACARDI PEACH RED $ 13.20 70.0 0432B BACARDI RAZZ RUM $ 13.20 70.0 0439B BACARDI SUPERIOR TRAVELER $ 10.55 80.0 0441B BACARDI GRAND MELON $ 12.35 70.00444E BACARDI MULTI-FLAVORED PAK $ 4.95 70.0 0447B BACARDI TORCHED CHERRY $ 13.20 70.0 0448B BACARDI ROCK COCONUT $ 13.20 70.0 0501D MR BOSTON LIGHT $ 13.60 80.0 0501L MR BOSTON LIGHT $ 7.50 80.0 0502D MR BOSTON DARK $ 13.60 80.0 0502L MR BOSTON DARK $ 7.50 80.0 0510B BACARDI 151 RUM $ 17.65 151.0 0510L BACARDI 151 RUM $ 22.80 151.0 0512B BACARDI GOLD RUM $ 10.55 80.0 0512D BACARDI GOLD RUM $ 22.05 80.0 0512L BACARDI GOLD RUM $ 16.75 80.00524B BARBANCOURT RES. SPECIALE $ 13.95 80.0 0536D RONRICO GOLD RUM $ 16.70 80.0 0536L RONRICO GOLD RUM $ 11.25 80.0 0537B RONRICO SILVER RUM $ 8.75 80.0 0537D RONRICO SILVER RUM $ 19.35 80.0 0537L RONRICO SILVER RUM $ 11.45 80.0 0539B MYERS ORIGINAL DARK RUM $ 15.70 80.0 0539D MYERS ORIGINAL DARK RUM $ 22.85 80.0 0539L MYERS ORIGINAL DARK RUM $ 20.05 80.0 0544B BACARDI SUPERIOR LIGHT $ 10.55 80.0 0544D BACARDI SUPERIOR LIGHT $ 22.05 80.0 0544E BACARDI SUPERIOR LIGHT $ 8.80 80.0 0544L BACARDI SUPERIOR LIGHT $ 16.75 80.00869B BACARDI ANEJO $ 15.85 80.00899B BLACK BEARD SPICED RUM $ 12.50 86.0 0947B BLACKHEART PREM SPICED RUM $ 12.55 93.0 0965D BOCADOR WHITE RUM FLORIDA $ 14.40 80.0 0965L BOCADOR WHITE RUM FLORIDA $ 8.20 80.0 1010B 10 CANE RUM $ 21.25 80.01010E 10 CANE RUM $ 10.75 80.0 1494B BRUGAL ANEJO RUM $ 17.75 80.0 1550L CALICO JACK SPICED RUM $ 8.00 70.0 1565B CABANA CACHACA $ 19.10 80.01656E LADY BLIGH SPICED $ 3.80 72.5 1755B CAPTAIN MORGAN SPICE RUM $ 14.50 70.0 1755D CAPTAIN MORGAN SPICE RUM $ 28.05 70.0 1755E CAPTAIN MORGAN SPICE RUM $ 8.75 70.0 1755L CAPTAIN MORGAN SPICE RUM $ 18.30 70.0 1757B CAPT MORGAN SPICED 100 $ 17.70 100.0 1757D CAPT MORGAN SPICED 100 $ 30.75 100.01758B CAPT MORGAN SPICED 100 TRVL $ 17.70 100.0 1762B CAPTAIN MORGAN TRAVELER RUM $ 14.50 70.0 1763B CAPTAIN MORGAN LIME BITE $ 14.50 70.0 1766L CAPT MORGAN PARROT BAY COCONT $ 17.55 90.0 1768B CAPTAIN MORGAN SLVR SPICE $ 14.50 70.0 1769B CAPTAIN MORGAN PVT STOCK $ 19.15 80.0 1772L CAPTAIN MORGAN TATTOO $ 17.75 70.0 1827D CASTILLO GOLD LABEL $ 16.30 80.0 1827L CASTILLO GOLD LABEL $ 8.65 80.0 1829B CASTILLO SILVER RUM $ 7.05 80.0 1829D CASTILLO SILVER RUM $ 16.30 80.0 1829L CASTILLO SILVER RUM $ 8.65 80.01838B CASTILLO SPICED RUM $ 6.50 70.0 1838L CASTILLO SPICED RUM $ 8.65 70.0 2067B CLEMENT CREOLE SHRUBB $ 29.95 80.02069B CLEMENT VSOP $ 34.30 80.0 2315B CORUBA SPICED $ 4.25 80.02388B CRUSOE ORGANIC SPICED RUM $ 29.45 151.0 2398L CRUZAN 151 PRF RUM $ 17.45 151.02400L CRUZAN BLACK CHERRY $ 6.80 55.02401L CRUZAN BANANNA $ 6.80 55.0 2402L CRUZAN PINEAPPLE $ 6.80 55.02403L CRUZAN BLACKSTRAP $ 14.25 80.02415B CRUZAN ESTATE DIAMOND $ 14.95 80.0


2416L CRUZAN MANGO $ 6.80 55.02417B CRUZAN ESTATE SNGL BRL RUM $ 18.45 80.02418B CRUZAN JUNKANU CITRIS $ 9.85 70.02419L CRUZAN COCONUT $ 6.80 55.02421L CRUZAN VANILLA $ 6.80 55.0 2422B CRUZAN ESTATE DARK $ 9.90 80.0 2423B CRUZAN ESTATE LIGHT $ 9.90 80.02423D CRUZAN ESTATE LIGHT $ 21.10 80.0 2424L CRUZAN GUAVA $ 6.80 55.0 2425B CRUZAN 9 $ 12.75 80.0 2734B DON Q CRISTAL $ 9.65 80.0 3787B GOSLINGS BLACK SEAL $ 14.40 80.0 5209B JOHN MCCULLOCH RUM $ 22.10 80.0 5488B KRAKEN BLACK SPICED $ 16.90 94.05488D KRAKEN BLACK SPICED $ 24.95 94.0 5493L LADY BLIGH BANANA $ 8.90 48.0 5495L LADY BLIGH CHERRY $ 8.90 48.0 5498B LADY BLIGH SPICED TRAVELER $ 7.30 72.5 5499B LADY BLIGH SPICED $ 7.30 72.5 5499D LADY BLIGH SPICED $ 15.35 72.5 5499L LADY BLIGH SPICED $ 9.30 72.5 5500L LADY BLIGH COCONUT $ 8.90 48.0 5502L LADY BLIGH MANGO $ 8.90 48.0 5503L LADY BLIGH PINEAPPLE$ $ 8.90 48.0 5504L LADY BLIGH VANILLA $ 8.90 48.0 5505B LADY BLIGH 151 RUM $ 13.40 151.0 6068B MALIBU BLACK $ 12.55 70.0 6069B MALIBU RUM $ 11.65 48.0 6069D MALIBU RUM $ 22.30 48.0 6069L MALIBU RUM $ 16.70 48.0 6360D MC CORMICK RUM $ 14.00 80.0 6360L MC CORMICK RUM $ 8.00 80.0 6441D MEIERS GD LABEL V ISLANDS $ 14.45 80.0 6441L MEIERS GD LABEL V ISLANDS $ 8.25 80.0 6442D MEIERS WH LAB V ISLND RUM $ 14.45 80.0 6442L MEIERS WH LAB V ISLND RUM $ 8.25 80.0 6643D MONTEGO BAY SILVER $ 14.05 80.0 6651B MT GAY XTRA OLD RUM $ 23.05 86.0 6652B MT GAY ECLIPSE $ 15.15 80.06652D MT GAY ECLIPSE $ 24.95 80.0 6653B MT GAY ECLIPSE SILVER $ 13.40 80.06654B MT GAY BLACK $ 21.25 80.0 6699L MYERS'S PLATINUM $ 9.25 80.0 7692B ORONOCO PLATINUM RESERVE $ 34.40 80.07722B PANAMA JACK SPICED $ 25.40 70.07730L PARAMOUNT 151 $ 19.40 151.0 7788L PARAMOUNT DRAGON FRUIT $ 10.70 80.0 7835B PARAMOUNT GOLD LBL $ 7.30 80.0 7835D PARAMOUNT GOLD LBL $ 14.45 80.07835L PARAMOUNT GOLD LBL $ 8.25 80.0 7836B PARAMOUNT WHITE LBL $ 7.30 80.0 7836D PARAMOUNT WHITE LBL $ 14.45 80.0 7836L PARAMOUNT WHITE LBL $ 8.25 80.07839L PARAMOUNT WHIPT CREME $ 10.70 80.0 8326B PYRAT X O RESERVE $ 21.85 80.08330B PUCKER CITRUS SQUEEZE $ 12.55 70.08331B PUCKER GRAPE GONE WILD $ 12.55 70.08332B PUCKER SOUR APPLE SASS $ 12.55 70.08333B PUCKER WILD CHERRY TEASE $ 12.55 70.08475B ROGUE $ 27.35 80.0 8500B RON MATUSALEM GRAN RESERVA $ 18.10 80.08502B RON MATUSALEM PLATINO $ 8.80 80.0 8533D RONRICO CLIPPER SPICED RUM $ 14.05 70.0 8645B SAILOR JERRY SPIC NAVY RUM $ 15.15 92.0 8645D SAILOR JERRY SPIC NAVY RUM $ 28.40 92.0 8645L SAILOR JERRY SPIC NAVY RUM $ 18.45 92.0 8646B SAILOR JERRY SPICED TRAVLR $ 15.15 92.0 8881B SEAGRAMS BRAZIL CITRUS RUM $ 3.45 70.0 8882B SEAGRAMS BRAZILIAN $ 3.45 80.0 9065B SPICED JACK NO 94 $ 12.55 94.0 9229B TOMMY BAHAMA GOLDEN SUN $ 9.15 80.0 9230B TOMMY BAHAMA WHITE SAND $ 9.15 80.09307L TRADER VICS PRIV SEL SILVR $ 10.60 80.0 9570B WHALER'S VANILLA $ 6.20 60.0 9675B WRAY & NEPHEW WH OVERPROOF $ 16.00 126.0 9729B ZAYA RUM $ 25.60 80.0

SCOTCH

0018B ABERLOUR 18 YR $ 69.25 86.00019B ABERLOUR 12 YR SM $ 30.00 86.00020B ABERLOUR A'BUNADH $ 54.55 119.0 0031B ABERFELDY 12 YR $ 44.10 80.00032B ABERFELDY 21 YR $150.00 80.0 0103B ARDMORE SCOTCH $ 26.70 92.0 0107B ARDBEG 10YR SINGLE MALT $ 38.70 92.0 1474B BOWMORE 12 YR $ 39.55 80.0 0201B PINCH - HAIG 15 YR $ 29.70 80.0 0202B DEWARS $ 19.40 80.0 0202D DEWARS $ 39.70 80.00202E DEWARS $ 21.15 80.0 0202L DEWARS $ 27.35 80.0 0204B JOHNNIE WALKER RED 12 YR $ 21.15 80.0 0204D JOHNNIE WALKER RED 12 YR $ 42.40 80.0 0204L JOHNNIE WALKER RED 12 YR $ 27.35 80.0 0206D USHERS GREEN STRIPE $ 22.25 80.0 0208B LAUDERS 3 YR $ 8.05 80.0 0208D LAUDERS 3 YR $ 17.10 80.0

0208L LAUDERS 3 YR $ 10.35 80.0 0212B GRANTS STAND FAST $ 14.25 80.0 0212D GRANTS STAND FAST $ 31.90 80.0 0213D OLD SMUGGLER $ 18.80 80.0 0213L OLD SMUGGLER $ 11.45 80.0 0215B CHIVAS REGAL $ 25.60 80.0 0215D CHIVAS REGAL $ 58.10 80.0 0215L CHIVAS REGAL $ 38.55 80.0 0225B CUTTY SARK $ 16.85 80.0 0225D CUTTY SARK $ 33.55 80.0 0225L CUTTY SARK $ 21.10 80.0 0227B WHITE HORSE $ 12.55 80.0 0232B JOHNNIE WALKER BLACK 12 YR $ 33.35 80.0 0232D JOHNNIE WALKER BLACK 12 YR $ 69.15 80.0 0232L JOHNNIE WALKER BLACK 12 YR $ 43.00 80.0 0238B J & B RARE $ 18.95 80.0 0238D J & B RARE $ 36.35 80.0 0238L J & B RARE $ 23.70 80.0 0239B GRAND MACNISH 3 YR $ 8.15 80.0 0239D GRAND MACNISH 3 YR $ 17.50 80.0 0239L GRAND MACNISH 3 YR $ 10.60 80.0 0241D HIGHLAND MIST 3 YR $ 16.65 80.0 0241L HIGHLAND MIST 3 YR $ 9.55 80.0 0246D INVERHOUSE 3 YR $ 16.50 80.0 0246L INVERHOUSE 3 YR $ 10.35 80.0 0249D J W DANT SCOTCH $ 11.75 80.0 0253B BALLANTINES $ 12.55 80.0 0281B JAMESON IRISH WHSKY $ 19.50 80.0 0281D JAMESON IRISH WHSKY $ 44.10 80.0 0281L JAMESON IRISH WHSKY $ 29.80 80.0 0282B BUSHMILLS IRISH WSKY $ 17.55 80.0 0282L BUSHMILLS IRISH WSKY $ 28.90 80.0 0375B AUCHENTOSHAN 3 WOOD SMS $ 49.20 86.0 0377B AUCHENTOSHAN CLASSIC SMS $ 24.75 80.0 0493B BALVENIE SINGLE 15YR $ 60.50 95.60496B BALVENIE 14 CARIBBEAN CASK $ 51.80 86.0 0497B BALVENIE DOUBLEWOOD 12 YR $ 44.90 86.0 0504B BALVENIE PORTWOOD 21 YR $137.55 86.0 0908B BLACK BUSH IRISH WHSKY $ 31.00 80.0 1481B BOWMORE LEGEND SMS $ 23.00 80.01486B BUNNAHABHAIN RED SEAL $ 87.80 80.0 1488B BUNNAHABHAIN 12 YR $ 47.45 80.0 1490B BUCHANAN DELUXE 12 SCOTCH $ 29.20 80.01498B BRUICHLADDICH ROCKS $ 48.50 92.01519B BUSHMILLS 16 YR SINGLE MALT $ 58.65 80.0 1520B BUSHMILLS 10 YR IRISH $ 35.45 80.01636E GLENFIDDICH 45 COMBO $ 42.80 82.01648E JAMESON IRISH WHSKY $ 6.80 80.01751B CAOL ILA 12 YR SCOTCH $ 44.30 86.02004B CHIVAS REGAL SALUTE 21YR $156.85 80.02005B CHIVAS REGAL 25 $218.90 80.0 2006B CHIVAS REGAL 18 YR $ 43.05 80.0 2052D CLAN MACGREGOR SCOTCH $ 16.20 80.0 2052L CLAN MACGREGOR SCOTCH $ 10.60 80.0 2074B CLONTARF CLASSIC BLEND $ 17.60 80.02078B CLYNELISH $ 31.05 92.0 2355B CRAGGANMORE SNGL MALT SCOT 12 YR $ 48.30 80.0 2491B DALMORE STILLMAN 28 YR $ 117.60 90.02495B DALMORE 12 $ 36.10 80.0 2498B DALWHINNIE SNGL MALT SCOTC 15 YR 52.70 86.0 2673B DEWAR'S SIGNATURE $189.75 86.0 2674B DEWARS SPEC RSV 12 YR BLN SCOTCH $ 26.45 80.0 2999B FAMOUS GROUSE 12 YR $ 23.90 80.0 3003B FECKIN IRISH WHSKY $ 16.90 80.0 3606B GLENFIDDICH SPEC RES 12 YR $ 34.35 80.03607B GLEN GARIOCH $ 16.35 86.0 3611B GLENKINCHIE 12 YR $ 46.60 86.0 3620B GLENFIDDICH SOLER RSV 15 YR $ 43.95 80.0 3625B GLENFIDDICH ANCNT RSV 18 YR $ 60.50 86.03633B GLENFIDDICH GRAND RESERVA $ 139.00 80.0 3634B GLENFIDDICH 15YR DISTLY EDITION $ 51.80 102.0 3640B GLENLIVET 18 YEAR $ 60.50 86.0 3641B GLENLIVET SINGLE MALT 12 YR $ 31.75 80.0 3641D GLENLIVET SINGLE MALT 12 YR $ 68.55 80.03641L GLENLIVET SINGLE MALT 12 YR $ 43.75 80.0 3643B GLENLIVET ARCHIVE 86 21 YR $120.70 86.0 3645B GLENMORANGIE 10 YR $ 34.35 86.0 3646B GLENLIVET FRENCH OAK 15 YR $ 41.35 80.0 3647B GLENLIVET NADURRA 16 YR $ 47.40 112.4 3649B GLENMORANGIE LASANTA $ 43.05 92.0 3650E GLENMORANGIE 10 YR - 100ML $ 18.35 89.2 3654B GLENLIVET NADURRA TRIUM 91 $ 69.25 96.03656B GLENMORANGIE QUINTA RUBAN $ 43.05 92.0 3658B GLENMORANGIE NECTAR D OR $ 56.15 92.0 3697B GLENROTHES SELECT RESERVE $ 38.80 80.03699B GLENROTHES SCOTCH $ 67.75 86.04291B HIGHLAND PARK SNGL MALT 12YR $ 37.85 86.04296B HIGHLAND PARK 18Y $107.00 86.0 4895B IRISHMAN ORIGINAL CLAN WHISKEY $ 17.65 80.04895L IRISHMAN ORIGINAL CLAN WHISKEY $ 27.95 80.0 5075B JAMESON GOLD $ 56.15 80.05079B JAMESON VINTAGE RES. $ 173.90 92.0 5081B JAMESON 18 YR $ 77.95 80.05083B JAMESON 12 YR $ 36.95 80.0 5145B JOHN BARR RED $ 11.40 80.05145D JOHN BARR RED $ 24.90 80.05207B J. MCDOUGALS BLADNOCH $ 77.45 111.6 5212B JOHN POWER & SON IRISH GLD $ 16.90 80.0 5220B JOHNNIE WALKER BLUE $203.95 80.0


5222B JOHNNIE WALKER DOUBLE BLACK $39.50 80.0 5225B JOHNNY WALKER BLK 100 ANNIVESARY $ 36.85 80.0 5229B JOHNNIE WALKER GOLD 18 YR $ 74.60 80.05231B JOHNNIE WALKER GRN $ 41.65 86.05384B KILBEGGAN $ 14.30 80.05507B LAGAVAULIN DISTILLERS ED. $ 86.90 86.0 5508B LAGAVAULIN SINGLE MALT 16 YR $ 71.35 86.05542B LAPHROAIG 18 YR $ 61.60 96.0 5543B LAPHROAIG CASK STRENGTH 10 YR $ 55.45 115.65544B LAPHROAIG SINGLE MALT 10 YR $ 34.30 86.06012B MACALLAN CASK STRENGTH SMS $ 51.80 117.66013B MACALLAN 12 YR SINGLE MALT $ 43.05 86.06013D MACALLAN 12 YR SINGLE MALT $ 86.00 86.0 6016B MACALLAN 18 YR SINGLE MALT $131.20 86.06017B MACALLAN FINE OAK 10 YR $ 34.35 80.0 6018B MACALLAN FINE OAK 15 YR $ 71.85 86.06024B MACALLAN 25 YR $686.05 86.06025B MACALLAN 30 YR $1217.60 86.0 6344B MCCLELLANDS ISLAY $ 20.15 80.0 6346B MCCLELLANDS HIGHLND $ 20.15 80.0 6395B MCIVOR SCOTCH $ 12.55 80.06574B MIDLETON $ 120.30 80.06576B MICHAEL COLLINS BLENDED $ 21.25 80.0 6747B OBAN DISTILLERS ADDITION $ 69.45 86.0 6748B OBAN SINGLE MALT 14 $ 60.70 86.07480B OLD PULTENEY 12 YR $ 25.60 86.0 7721L PADDY IRISH WHISKEY $ 28.05 80.0 7980D PASSPORT SCOTCH $ 22.30 80.08327D QUEEN ANNE $ 18.45 80.0 8327L QUEEN ANNE $ 9.75 80.08480B ROGUE MALT WHISKEY $ 36.10 80.0 8383B REDBREAST IRISH WHISKEY 12 YR $ 43.05 80.0 8853D SCORESBY SCOTCH $ 17.45 80.0 8983B SINGLETON SINGLE MALT 12 YR $ 34.40 80.0 9026B SLANE CASTLE $ 20.35 80.0 9063B SPEYBURN SINGLE MALT 10 YR $ 20.40 86.0 9064B SPEYBURN BRADAN ORACH $ 16.90 80.0 9145B TALISKER SINGLE MALT 10 YR $ 51.10 91.6 9150B TAMDHU SCOTCH WHISKEY 10 YR $ 19.50 80.09188B FAMOUS GROUSE $ 19.80 80.0 9188D FAMOUS GROUSE $ 37.15 80.0 9317B TULLAMORE DEW - IRELAND $ 20.40 80.0 9317L TULLAMORE DEW - IRELAND $ 28.05 80.09605B WILD SCOTSMAN 15 YR $ 37.70 92.0 9606B WILD SCOTSMAN BLACK LABEL $ 43.10 94.0

TEQUILA

0038L AGAVALES TEQUILA GOLD 110 $ 15.55 64.0 0039B AGAVERO ORANGE TEQUILA $ 18.65 110.00040B AGAVE LOCO $ 25.75 71.00048B AGAVALES GOLD 80 $ 12.55 80.00050B ALIEN TEQUILA SILVER $ 45.30 80.00093L AQUI VAMOS TEQ BLANCO $ 9.50 80.0 0371B ASOMBROSO SILVER $ 19.30 80.00372B AVION ANEJO $ 47.45 80.00373B AVION REPOSADO $ 43.05 80.00374B AVION SILVER $ 38.70 80.00487B BALUARTE TEQUILA $ 19.55 80.0 1544B CABO WABO ANEJO $ 38.70 80.0 1545B CABO WABO BLANCO $ 30.00 80.0 1546B CABO WABO REPOSADO $ 34.30 80.0 1628E CUERVO ESPECIAL SILVER 200 $ 5.50 80.0 1662E PATRON ANEJO $ 16.40 80.0 1664E PATRON SILVER 200ML $ 14.65 80.01674E SAUZA HORNITOS PLATA $ 5.25 80.0 1676E PATRON REPOSADO $ 15.50 80.0 1810B CASA NOBLE CRYSTAL $ 19.30 80.01846B CAZADORES ANEJO $ 34.95 80.0 1847B CAZADORES BLANCO $ 22.05 80.0 1848B CAZADORES REPOSADO $ 26.45 80.0 1857B CENTENARIO PLATA $ 18.35 80.0 1858B CENTENARIO REPOSADO $ 21.05 80.0 1859B CENTENARIO ROSANGEL $ 14.30 80.0 1860B CENTENARIO TENAMPA AZUL $ 16.90 80.01862B CHAMUCOS REPOSADO ESP TEQ $ 42.65 80.02280B CORAZON TEQUILA ANJEO $ 31.50 80.02281B CORAZON BLANCO $ 22.00 80.0 2282B CORAZON REPOSADO $ 25.60 80.0 2306B CORONADO TEQUILA $ 10.70 90.0 2317B CORZO REPOSADO $ 32.00 80.0 2318B CORZO SILVER $ 35.50 80.0 2410B CUERVO ESPECIAL $ 16.10 80.0 2410D CUERVO ESPECIAL $ 30.10 80.0 2410E CUERVO ESPECIAL $ 11.95 80.0 2410L CUERVO ESPECIAL $ 21.70 80.0 2411B 1800 REPOSADO TEQ $ 24.60 80.0 2411D 1800 REPOSADO TEQ $ 36.30 80.02411L 1800 REPOSADO TEQ $ 29.80 80.0 2721B DON JULIO ANEJO $ 21.95 80.02721E DON JULIO ANEJO $ 26.65 80.0 2722B DON JULIO BLANCO $ 43.70 80.0 2722D DON JULIO BLANCO $ 79.05 80.0 2724B DON JULIO REPOSADO $ 45.20 80.02725B DON JULIO REAL $263.50 80.02726B DON JULIO 70TH ANNIVERSARY $ 61.50 80.0 2760B DOS LUNAS SILVER $ 31.75 80.0 2761B DOS MANOS BLANCO $ 13.40 80.0

2883B EL ARCO ANEJO $ 50.75 80.02884B EL ARCO BLANCO $ 43.70 80.02885B EL ARCO REPOSADO $ 50.75 80.02891B EL CABALLO ESTRELLA MIXTO $16.00 80.0 2899B EL CHARRO REPOSADO $12.55 80.02900B EL CHARRO SILVER $12.55 80.02903B 1800 TEQUILA SILVER $ 24.60 80.02903D 1800 TEQUILA SILVER $ 36.30 80.0 2903L 1800 TEQUILA SILVER $ 29.80 80.0 2905B 1800 SELECT SILVER $ 30.00 100.0 2907B EL GRADO BLANCO $ 33.95 80.02908B 1800 COLLECTION EXTRA ANEJO $ 1556.30 80.02909B EL MAYOR ANEJO $ 30.00 80.0 2910B EL MAYOR BLANCO $ 16.20 80.0 2911B EL MAYOR REPOSADO $ 17.10 80.0 2914B EL JIMADOR ANEJO $ 21.25 80.0 2916B EL JIMADOR BLANCO $ 16.00 80.0 2916D EL JIMADOR BLANCO $ 29.30 80.0 2917B EL JIMADOR REPOSADO $ 16.00 80.02917D EL JIMADOR REPOSADO $ 29.30 80.0 2926B EL TORO GOLD $ 12.55 80.0 2926D EL TORO GOLD $ 23.15 80.02926L EL TORO GOLD $ 15.80 80.0 2927B EL TORO SILVER $ 12.55 80.0 2927D EL TORO SILVER $ 16.65 80.0 2927L EL TORO SILVER $ 15.80 80.02937B ESPOLON BLANCO $ 18.65 80.0 2940B ESPOLON REPOSADO $ 18.65 80.02996B FAMILIA CAMARENA REPOSADO $ 17.40 80.02997B FAMILIA CAMARENA SILVER $ 17.40 80.0 3820B GRAN PATRON PLATINUM TEQ $173.55 80.0 4109B HERRADURA ANEJO $ 40.45 80.0 4114B HERRADURA REPOSADO $ 34.35 80.0 4115B HERRADURA SILVER $ 34.35 80.0 5240L CUERVO BLACK MEDALLION $ 18.95 80.0 5243B CUERVO TRADICIONAL $ 18.60 80.0 5244B 1800 ANEJO $ 28.10 80.0 5247B CUERVO ESPECIAL SILVER $ 16.10 80.0 5247D CUERVO ESPECIAL SILVER $ 30.10 80.05247E CUERVO ESPECIAL SILVER $ 6.30 80.0 5247L CUERVO ESPECIAL SILVER $ 21.70 80.0 5249L JUAREZ SILVER $ 9.85 80.0 5250L JUAREZ GOLD $ 9.85 80.0 5253B CUERVO PLATINO $ 41.95 80.05254L JUAREZ GOLD DSS $ 7.95 80.0 5497B LA PRIMA WHITE $ 9.25 80.05497D LA PRIMA WHITE $ 17.40 80.0 5497L LA PRIMA WHITE $ 9.75 80.0 5501B LA PRIMA GOLD TEQ $ 5.30 80.05501D LA PRIMA GOLD TEQ $ 17.40 80.0 5501L LA PRIMA GOLD TEQ $ 9.75 80.06001B LUNA NUEVA ANEJO $ 40.55 80.0 6002B LUNA NUEVA REPOSADO $ 32.65 80.0 6003B LUNA NUEVA SILVER $ 30.00 80.0 6004B LUNAZUL BLANCO $ 15.15 80.06005B LUNAZUL REPOSADO $ 15.15 80.0 6058B MAESTRO DOBEL $ 43.05 80.0 6110B MARGARITAVILLE ISLAND LIME $ 8.00 50.0 6112B MARGARITAVILLE TROP TANGER $ 6.95 70.06117B MARGARITAVILLE LAST MANGO $ 11.65 70.0 6118B MARGARITAVILLE TEQ SILVER $ 10.80 80.0 6119B MARGARITAVILLE TEQ GOLD $ 10.80 80.06119D MARGARITAVILLE TEQ GOLD $ 23.20 80.0 6345L MATADOR GOLD TEQ $ 10.25 80.0 6580B MILAGRO SILVER $ 23.85 80.06584B MILAGRO ANEJO $ 24.45 80.0 6585B MILAGRO REPOSADO $ 25.60 80.0 6586B MILAGRO SBR REP $ 33.35 80.0 6588B MILAGRO SBR SILVER $ 43.05 80.0 6642B MONTE ALBAN TEQUILA $ 15.60 80.0 6645L MONTEZUMA BLUE $ 7.15 80.0 6647L MONTEZUMA WHITE - MEXICO $ 9.75 80.06649L MONTEZUMA GOLD – MEXICO $ 9.75 80.0 6731B 901 SILVER TEQUILA $ 34.35 80.06863B VOODOO TIKI ANEJO $ 47.10 80.06864B VOODOOTIKI BLUE DRAGON $ 16.55 67.06865B VOODOOTIKI DESERT ROSE $ 21.25 67.0 6866B VOODOOTIKI GREEN DRAGON $ 16.55 67.06867B VOODOOTIKI PLATINUM $ 29.00 80.0 6868B VOODOOTIKI RAPOSADO $ 33.55 80.0 7979B PARTIDA BLANCO $ 28.95 80.0 7982B PATRON ANEJO $ 49.80 80.07982D PATRON ANEJO $ 86.55 80.0 7984B PATRON SILVER $ 42.80 80.0 7984D PATRON SILVER $ 92.45 80.0 7985B PATRON REPOSADO $ 43.70 80.08063B PEPE LOPEZ GOLD $ 10.55 80.08280B PORFIDIO PLATA $ 47.25 80.08281B PORFIDIO SILVER $ 24.50 80.0 8440D RIO GRANDE SILVER $ 17.40 80.0 8440L RIO GRANDE SILVER $ 9.75 80.0 8442L RIO GRANDE GOLD $ 9.75 80.0 8717B CIEN ANOS BLANCO $ 11.15 80.0 8718B CIEN ANOS REPOSADO $ 9.05 80.0 8719B SAUZA BLANCO $ 13.20 80.0 8719L SAUZA BLANCO $ 19.40 80.08721B SAUZA TRES GEN PLATA TEQ. $ 60.90 80.0 8722B SAUZA TRES GENER ANEJO $ 39.60 80.0 8723B SAUZA EXTRA GOLD $ 13.20 80.0


8723D SAUZA EXTRA GOLD $ 26.40 80.0 8723L SAUZA EXTRA GOLD $ 19.40 80.0 8727B SAUZA CONMEMORATIVO $ 17.60 80.0 8733B SAUZA HORNITOS ANEJO $ 22.00 80.0 8734B SAUZA HORNITOS PLATA $ 19.35 80.08734D SAUZA HORNITOS PLATA $ 33.65 80.08737B SAUZA BLUE SILVER $ 16.00 80.08739L SAUZA GIRO SILVER $ 9.30 80.08860B SCORPIAN MEZCAL ANEJO 1 YR $ 17.35 80.0 8861B SCORPIAN MEZCAL ANEJO 3 YR $ 35.85 80.08862B SCORPIAN MEZCAL REPOSADO $ 14.85 80.08863B SCORPIAN MEZCAL SILVER $ 16.15 80.0 8931B SENOR FROGS PLATA $ 12.35 80.0 8932B SENOR FROGS REPOSADO $ 14.10 80.08942B SEMENTIAL SILVER TEQ $ 38.45 80.0 9169B TARANTULA AZUL $ 15.00 70.0 9170B TARANTULA REPOSADO $ 9.70 80.0 9171B TARANTULA LIME $ 12.75 70.09172B TARANTULA STAWBERRY $ 12.75 70.09173B SAUZA HORNITOS REPOSADO $ 21.10 80.09176B TEQUILA REPOSADO $ 32.60 80.09177B TEQUILA SILVER $ 30.00 80.09178B TEQ OCHO PLATA LAS POMEZ $ 43.05 80.09179B TEQ OCHO REPOSADO LAS POMEZ $ 47.45 80.09180B TEQ OCHO ANEJO EXT EL VEGL $130.35 80.09181B TEQ OCHO ANEJO SAN AUGUSTN $51.80 80.0 9184B TEQUILA 30 - 30 REPOSADO $ 13.65 80.0 9199L 3 ISLAND WHITE TEQUILA $ 7.40 80.0 9222B TIERRA'S ANEJO $ 18.70 80.0 9223B TIERRA'S BLANCO $ 25.60 80.09224B TIERRA'S REPOSADO $ 19.35 80.0 9252L TORTILLA SILVER $ 8.35 80.0 9253L TORTILLA GOLD $ 8.35 80.0 9308B TRES RIOS SILVER $ 19.60 80.09309B TRES RIOS REPOSADO $ 20.15 80.0 9363B TWO FINGERS TEQUILA GOLD $ 12.55 80.0 9364B TWO FINGERS TEQUILA WHITE $ 11.65 80.0 9737B ZAPOPAN REPOSADO $ 7.65 80.0

VODKA

0027B ABSOLUT WILD TEA $ 16.90 80.00028B ABSOLUT CITRON $ 16.90 80.00028D ABSOLUT CITRON $ 29.30 80.0 0028L ABSOLUT CITRON $ 24.60 80.00034B ALCHEMIA CHOCOLATE $ 14.75 80.0 0036B ABSOLUT KURANT VDK $ 12.20 80.0 0042B ABSOLUT APEACH $ 16.90 80.00042L ABSOLUT APEACH $ 17.25 80.00049B ABSOLUT ORIENT APPLE $ 16.90 80.00052B ABSOLUT BERRI ACAI $ 16.90 80.0 0054B ABSOLUT 100 BLACK $ 20.40 100.0 0054L ABSOLUT 100 BLACK $ 17.60 100.00056B ABSOLUT SAN FRANCISCO $ 16.90 80.0 0057B ABSOLUT 80 $ 16.90 80.0 0057D ABSOLUT 80 $ 33.65 80.0 0057E ABSOLUT 80 $ 18.90 80.0 0057L ABSOLUT 80 $ 24.60 80.00060B ABSOLUT PEARS $ 16.90 80.0 0060L ABSOLUT PEARS $ 15.35 80.0 0061B ABSOLUT PEPPAR VDK $ 16.90 80.0 0062L ABSOLUT RUBY RED $ 24.60 80.0 0063E ABSOLUT MINI BAR $ 6.75 80.0 0064B ABSOLUT MANDRIN VDK $ 16.90 80.0 0064D ABSOLUT MANDRIN VDK $ 29.30 80.0 0064L ABSOLUT MANDRIN VDK $ 24.60 80.0 0068L ABSOLUT RASPBERRI $ 24.60 80.0 0069B ABSOLUT VANILA $ 16.90 80.0 0069L ABSOLUT VANILA $ 24.60 80.00070L ABSOLUT & CITRON TWIN PACK $ 42.20 80.0 0074L ABSOLUT MANGO $ 24.60 80.0 0194D ARISTOCRAT $ 11.85 80.00194L ARISTOCRAT $ 7.10 80.00450B BACKON $ 25.60 80.0 0194L ARISTOCRAT $ 7.10 80.0 0737B PARAMOUNT CHERRY $ 8.20 65.0 0737D PARAMOUNT CHERRY $ 14.85 65.0 0737L PARAMOUNT CHERRY $ 10.70 65.00832B BELVEDERE BLDY MARY $ 22.15 80.0 0834B BELVEDERE PINK GRAPEFRUIT $ 22.15 80.0 0835B BELVEDERE BLACK RASPBERRY $ 22.15 80.0 0838B BELVEDERE VDK $ 22.15 80.0 0838D BELVEDERE VDK $ 46.75 80.0 0838L BELVEDERE VDK $ 34.15 80.0 0840B BELVEDERE IX $ 24.00 80.0 0841B BELVEDERE CYTRUS $ 22.15 80.0 0842B BELVEDERE ORANGE $ 22.15 80.0 0846B BELVEDERE INTENSE $ 25.60 100.0 0946B BLAVOD THE BLACK $ 20.95 80.00847B BELVEDERE INTENSE UNFILTERED $ 23.90 80.00953B BLUE ANGEL VODKA $ 17.35 80.0 0958B BLUE ICE VDK $ 14.30 80.0 0958D BLUE ICE VDK $ 24.95 80.0 1390B BOMBORA VDK $ 9.00 80.0 1426B BORU ORIGINAL VDK $ 9.95 80.0 1426D BORU ORIGINAL VDK $ 20.20 80.0 1483B BOYD & BLAIR $ 20.20 80.0 1523B BURNETTS ESPRESSO $ 5.15 70.0

1525B BURNETTS $ 8.15 80.0 1525D BURNETTS $ 13.60 80.0 1525L BURNETTS $ 9.75 80.0 1526B BURNETTS PINK LEMONADE $ 7.30 70.01527B BURNETTS RASPBERRY $ 7.30 70.0 1528B BURNETT'S VANILLA $ 7.30 70.0 1529B BURNETT'S FRUIT PUNCH $ 7.30 70.0 1530B BURNETTS SOUR APPLE $ 7.30 70.0 1531B BURNETTS CHERRY $ 7.30 70.0 1533B BURNETTS BLUEBERRY $ 7.30 70.0 1534B BURNETTS STRAWBERRY $ 7.30 70.0 1536B BURNETTS ORANGE CREME VODKA $ 7.30 70.01539B BURNETTS WATERMELON $ 7.30 70.0 1540B BURNETTS WHIPPED CREAM $ 7.30 70.01611E BURNETTS VODKA $ 2.95 80.01640E GREY GOOSE 200ML $ 9.50 80.01641E GREY GOOSE L'ORANGE $ 9.50 80.01643E GREY GOOSE LE CITRON $ 9.50 80.01661E PARAMOUNT 100 VODKA $ 4.20 100.0 1675E SKYY 200 $ 4.20 80.0 1676E SMIRNOFF 100 $ 5.25 100.0 1678E SVEDKA TRAVELER 200 $ 3.30 80.01852B CHAMBORD FLAVORED VODKA $ 21.25 75.0 2009B CHOPIN $ 25.60 80.02012B CHOPIN RYE VODKA $ 25.60 80.0 2048B CIROC SUPER PREMIUM $ 31.30 80.0 2048D CIROC SUPER PREMIUM $ 61.45 80.0 2048L CIROC SUPER PREMIUM $ 35.05 80.0 2050B CIROC COCONUT $ 31.30 70.02050L CIROC COCONUT $ 34.40 70.0 2051B CIROC PEACH $ 31.30 70.0 2053B CIROC RED BERRY $ 31.30 70.02053D CIROC RED BERRY $ 61.45 70.02053L CIROC RED BERRY $ 34.40 70.0 2358L CRAV VODKA $ 28.70 80.0 2385B CRISTALL SIGNATURE SERIES $ 13.40 80.0 2392D CROWN RUSSE 80 PROOF VDK $ 1165 80.0 2392L CROWN RUSSE $ 6.85 80.0 2444B CRYSTAL HEAD $ 43.05 80.0 2444D CRYSTAL HEAD $ 86.00 80.02455B CUPCAKE CHIFFON VODKA $ 13.40 70.02456B CUPCAKE DEVILS FOOD VODKA $ 13.40 70.02457B CUPCAKE FROSTING VODKA $ 13.40 70.02458B CUPCAKE ORIGINAL VODKA $ 13.40 70. 2452B CRYSTAL SPIRITS BUCKEYE VODKA $ 16.85 80.02452D CRYSTAL SPIRITS BUCKEYE VODKA $ 30.15 80.0 2658B DENAKA $ 7.30 70.0 2659B DENAKA BLACK CHERRY $ 7.30 70.02778B DOUBLE CROSS VODKA $ 34.30 80.02782B DOWNUNDER $ 7.40 80.0 2893B ED HARDY $ 23.85 80.02895B EFFEN CUCUMBER $ 21.25 75.02896B EFFEN BLACK CHERRY $ 21.25 75.0 2897B EFFEN $ 21.25 80.02898B EFFEN RASPBERRY $ 21.25 80.0 2952B EVERCLEAR $ 14.05 190.0 3011B FINLANDIA 80 $ 12.55 80.0 3011D FINLANDIA 80 $ 24.95 80.0 3011L FINLANDIA 80 $ 19.30 80.0 3014B FINLANDIA GRAPEFRUIT $ 12.55 75.0 3016B FIREFLY SWEET TEA $ 16.90 70.0 3016D FIREFLY SWEET TEA $ 24.95 70.0 3019B FINLANDIA MANGO FUSION $ 12.55 75.0 3020B FINLANDIA TANGERINE FUSION $ 13.15 75.03023B FIRESTARTER VODKA $ 18.65 80.0 3025B FIREFLY MINT TEA $ 5.80 70.0 3026B FIREFLY RASPBERRY TEA VDK $ 10.05 70.03028B FIREFLY SKINNY TEA $ 16.90 60.0 3031B FINLANDIA RASPERRY $ 12.55 75.03086B FROZEN GHOST VODKA $ 25.00 80.0 3072L 42 BELOW PURE $ 21.15 84.03079B 44 NORTH HUCKLEBERRY VODKA $ 21.25 70.03080B 44 NORTH NORTH RAINER VODKA $ 21.25 70.0 3084B FRIS $ 8.15 80.0 3084D FRIS $ 16.20 80.03084L FRIS $ 10.60 80.0 3088B FUZZY $ 25.60 80.03089B FRIS BLUEBERRY VODKA $ 11.70 151.0 3097B GALENS $ 12.55 151.0 3579B GILBEY’S TRVLR 80 $ 7.40 80.0 3586B GILBEY'S VDK 100 $ 8.20 100.0 3586D GILBEY'S VDK 100 $ 18.45 100.03691B GODIVA CHOCOLATE $ 26.35 60.03692B GODIVA CHOCOLATE $ 26.35 60.0 3783B GORDONS TRAVELER $ 8.20 80.03888B GRAND TOURING VODKA $ 16.45 80.0 3907B GREY GOOSE $ 28.20 80.0 3907D GREY GOOSE $57.35 80.0 3907L GREY GOOSE $ 34.40 80.0 3909L GREY GOOSE LA POIRE $ 34.40 80.0 3910L GREY GOOSE L'ORANGE $ 34.40 80.0 3912L GREY GOOSE LE CITRON $ 34.40 80.0 3919E GREY GOOSE 50ML MULTI-PACK $ 8.45 80.0 3968B HAMMER & SICKLE VDK $ 22.15 80.0 3971B HANGAR ONE STRAIGHT $ 25.60 80.03973B HANGAR ONE CHIPOTLE CHILI $ 25.60 80.0 3975B HANGAR ONE KAFFIR LIME VDK $ 25.60 80.03976B HANGAR ONE MANDARIN $ 25.60 80.03977B HANGAR ONE BLUEBERRY $ 25.60 80.0


4869B ICEBURG VDK $ 7.85 80.0 5000D GILBEY'S VDK 80 $ 14.70 80.0 5000L GILBEY'S VDK 80 $ 9.15 80.0 5004D CRYSTAL VDK 80 $ 11.85 80.0 5004L CRYSTAL VDK 80 $ 7.10 80.0 5013D FLEISCHMANN ROYAL $ 11.55 80.0 5015D WOLFSCHMIDT $ 14.50 80.0 5015L WOLFSCHMIDT $ 8.05 80.0 5016B SMIRNOFF #57 100 $ 13.00 100.0 5016D SMIRNOFF #57 100 $ 26.35 100.0 5016L SMIRNOFF #57 100 $ 17.25 100.0 5018B GORDONS 80 $ 8.20 80.05018D GORDONS 80 $ 16.25 80.0 5018L GORDONS 80 $ 9.70 80.0 5020B PARAMOUNT 80 $ 7.00 80.0 5020D PARAMOUNT 80 $ 14.45 80.0 5020L PARAMOUNT 80 $ 8.70 80.0 5021B SMIRNOFF NO. 21 80 $ 11.40 80.0 5021D SMIRNOFF NO. 21 80 $ 20.20 80.0 5021E SMIRNOFF NO. 21 80 $ 7.85 80.0 5021L SMIRNOFF NO. 21 80 $ 13.75 80.0 5025D MR BOSTON RIVA 100 $ 13.60 100.0 5028D BARTON VDK $ 11.75 80.0 5028L BARTON VDK $ 7.00 80.0 5029B BARTON TRAVELER $ 11.60 80.0 5030L HALLERS 80 $ 6.85 80.0 5033L TAMIROV 100 $ 4.95 100.0 5036D NIKOLAI $ 13.60 80.0 5036L NIKOLAI $ 7.00 80.0 5038B PARAMOUNT 100 $ 9.05 100.0 5038D PARAMOUNT 100 $ 17.10 100.0 5038L PARAMOUNT 100 $ 10.20 100.0 5039B PARAMOUNT 90 $ 7.50 90.0 5039D PARAMOUNT 90 $ 15.95 90.05039L PARAMOUNT 90 $ 7.10 90.0 5040B POPOV 80 $ 6.90 80.0 5040D POPOV 80 $ 13.65 80.0 5040L POPOV 80 $ 8.05 80.05074B JAMES RIVER PLANT SWEET VODKA $ 17.00 70.0 5090B JEAN MARC XO VDK $ 28.30 80.0 5106B JEREMIAH WEED SWEET TEA $ 16.95 70.0 5106D JEREMIAH WEED SWEET TEA $ 24.95 70.0 5210B JOHN MCCULLOCH $ 11.90 80.0 5258B JR JOHNSONS MIDNIGHT MOON $ 17.75 80.05261B JR JOHNSONS MIDNIGHT MOON APPLE PIE $ 17.75 80.0 5308B KAMCHATKA 80 $ 6.45 80.0 5308D KAMCHATKA 80 $ 13.65 80.0 5308L KAMCHATKA 80 $ 7.85 80.0 5309B KAMCHATKA 90 $ 8.90 90.0 5309D KAMCHATKA 90 $ 16.20 90.0 5310L KAMCHATKA CHERRY $ 9.95 70.0 5311L KAMCHATKA GRAPE $ 9.95 70.05313B KAMCHATKA TRAVELER $ 6.45 80.0 5382B KETEL ONE $ 20.20 80.0 5382D KETEL ONE $ 40.65 80.0 5382E KETEL ONE $ 20.70 80.0 5382L KETEL ONE $ 28.95 80.0 5383D KETEL ONE CITROEN $ 40.65 80.0 5383L KETEL ONE CITROEN $ 28.95 80.0 5385L KETEL ONE ORANJE $ 28.95 80.0 5386B KHORTYTSA HONEY PEPPER $ 20.70 80.05387B KHORTYTSA PLATINUM $ 19.90 80.0 5489B KORSKI TRAVELER $ 6.50 80.0 5490B KORSKI $ 6.50 80.0 5490D KORSKI $ 11.85 80.0 5490L KORSKI $ 7.10 80.05492B KUTSKOUA $ 8.90 80.0 5882B LEVEL $ 25.60 80.06008B LUKSUSOWA $ 9.90 80.0 6008D LUKSUSOWA $ 23.20 80.0 6391D MC CORMICK $ 13.00 80.0 6391L MC CORMICK $ 7.35 80.0 6428B MEDEA $ 27.45 80.0 6460L MEIER'S VDK PLASTIC $ 7.40 80.06591B KRU VODKA $ 16.85 82.0 6620B MONOPOLOWA POTATO $ 12.55 80.06659B MOON MOUNTAIN VODKA $ 16.95 70.06660B MOON MTN COASTAL CITRUS $ 12.25 70.06661B MOON MTN WILD RASPBERRY $ 16.95 70.06718L NEW AMSTERDAM VODKA $ 13.25 70.06741B OCEAN VODKA $ 28.25 70.07336L MR BOSTON VODKA $ 6.75 80.07698B OYO $ 27.90 80.07699B OYO HONEY VANILLA BEAN $ 28.85 80.07701B OYO STONE FRUIT $ 28.70 80.07716B NUTLIQUOR PEANUT BUTTER $ 30.80 80.0 7728L PARAMOUNT ORANGE FLV VDK $ 10.70 65.0 7834L PARA ULTRA BUBBLE $ 10.70 65.07834D PARA ULTRA BUBBLE $ 15.35 65.0 7837L PARAMOUNT VANILLA $ 10.70 65.0 7846D PARAMOUNT GRAPE $ 14.85 65.0 7846L PARAMOUNT GRAPE $ 10.70 65.0 7897L PARAMOUNT SWEET TEA $ 7.40 65.0 7921B PARAMOUNT 100 TRVLR $ 8.85 100.0 7990B PEACHKA $ 3.30 70.0 7991B PEARL $ 9.90 80.0 7992B PEARL POMEGRANATE $ 9.90 70.07994B PEARL CUCUMBER VDK $ 9.90 70.0 7995B PEARL BLUEBERRY VDK $ 5.20 70.07996B PEARL COCONUT VDK $ 9.90 70.0

7997B PEARL PLUM $ 9.90 70.08074B PEUREUX $ 25.60 70.08234B PINNACLE COCONUT $ 11.95 70.08236B PINNACLE CAKE $ 11.40 70.08237B PINNACLE COTTON CANDY $ 11.40 70.0 8238B PINNACLE CITRUS $ 11.40 70.0 8239B PINNACLE BERRY $ 11.40 70.0 8241B PINNACLE LE DOUBLE EXPRESSO $ 11.40 70.0 8242B PINNACLE KIWI STRAWBER $ 11.40 70.0 8243B PINNACLE $ 9.65 80.0 8243D PINNACLE $ 17.95 80.0 8243L PINNACLE $ 12.35 80.0 8244B PINNACLE CHERRY VDK $ 11.40 70.0 8244D PINNACLE CHERRY VDK $ 18.80 70.0 8245B PINNACLE RASPBERRY $ 11.40 70.0 8246B PINNACLE GRAPE $ 11.40 70.08248B PINNACLE MANGO $ 11.40 70.0 8250B PINNACLE VANILLA $ 11.40 70.0 8251B PINNACLE TROPICAL PUNCH $ 11.40 70.0 8252B PINNACLE 100 $ 12.55 100.08253B PINNACLE WHIPPED $ 11.40 70.0 8253D PINNACLE WHIPPED $ 18.80 70.08254B PINNACLE CHOCOLATE WHIPPED $ 11.40 70.08254D PINNACLE CHOCOLATE WHIPPED $ 18.80 70.08255B PINNACLE ORANGE WHIPPED $ 11.40 70.0 8256B PINNACLE GUMMY $ 11.40 70.0 8257B PINNACLE MARSHMALLOW $ 11.95 70.0 8283B PLAYERS EXTREME CARAMEL $ 12.85 70.0 8285B PLAYERS EXTRM CHERRY VDK $ 12.85 70.0 8291B POPOV TRAVELER $ 6.90 80.0 8293B PRAIRIE ORGANIC KOSHER VDK $ 15.60 80.0 8295B PRAVDA $ 17.50 80.0 8321B PROOF 105 $ 8.20 105.0 8323B PURUS $ 16.90 80.0 8325B PROOF 110 $ 8.25 110.0 8338B RAIN ORGANICS $ 14.30 80.0 8338D RAIN ORGANICS $ 24.60 80.0 8413B REYKA VDK $ 21.30 80.08488B ROKK CITRUS $ 9.65 70.08490B ROKK ORANGE $ 9.65 70.08492B ROKK $ 9.65 80.0 8627D RUSKOVA GENUINE RUSSIAN VD $ 16.20 80.0 8631B RUSSIAN STANDARD ORIGINAL $ 15.15 80.0 8631D RUSSIAN STANDARD ORIGINAL $ 24.95 80.0 8880B SEAGRAMS EXTRA SMOOTH VDK $ 9.05 80.0 8880D SEAGRAMS EXTRA SMOOTH VDK $ 18.80 80.0 8880L SEAGRAMS EXTRA SMOOTH VDK $ 12.35 80.08884B SEAGRAMS APPLE $ 6.70 80.0 8885B SEAGRAMS BLACK CHERRY $ 6.25 70.08886B SEAGRAMS CITRUS $ 9.05 80.0 8896D SKOL $ 13.00 80.0 8896L SKOL $ 6.75 80.0 8908B SEAGRAMS RASBERRY $ 9.05 80.0 8910B SEAGRAM'S SWEET TEA $ 9.90 70.0 8915B SEAGRAMS PLATINUM $ 10.80 100.0 8915D SEAGRAMS PLATINUM $ 21.45 100.0 8930L SENATORS CLUB VDK $ 4.95 80.08934B SEVERKA $ 9.60 80.08937B SEVEN BROTHERS VODKA $ 28.30 80.0 9006L SKYY INFUSIONS BLOOD ORANG $ 15.85 70.09007L SKYY INFUSIONS DRAGON FRUIT $ 15.85 70.09008E SKYY INFUSIONS RAINBOW PAC $ 5.00 70.0 9009L SKYY INFUSION PINEAPPLE $ 15.85 70.0 9010L SKYY INFUSION PASSIONFRUIT $ 15.85 70.0 9011L SKYY INFUSION RASPBERRY $ 15.85 70.0 9012B SKYY $ 14.20 80.0 9012D SKYY $ 22.30 80.0 9012E SKYY $ 14.40 80.0 9012L SKYY $ 18.40 80.0 9014D SKYY INFUSION CITRUS $ 22.30 70.0 9014L SKYY INFUSION CITRUS $ 15.85 70.0 9016L SKYY INFUSION CHERRY $ 15.85 70.0 9017L SKYY INFUSIONS GINGER VDK $ 15.85 70.0 9018L SKYY INFUSION GRAPE $ 15.85 70.0 9022B SMIRNOFF BLACK CHERRY $ 11.95 70.0 9024B SMIRNOFF BLUEBERRY $ 11.95 70.0 9024L SMIRNOFF BLUEBERRY $ 14.60 70.0 9025B SMIRNOFF CRANBERRY $ 11.95 70.0 9027B SMIRNOFF DARK ROASTED ESPR $ 13.00 100.0 9028B SMIRNOFF MELONTWIST $ 11.95 70.0 9029B SMIRNOFF LIME $ 11.95 70.09030e SMIRNOFF FLAVOR TWIST 5 PACK $ 3.85 70.0 9032B SMIRNOFF SILVER $ 12.85 90.4 9032D SMIRNOFF SILVER $ 24.45 90.4 9032L SMIRNOFF SILVER $ 16.40 90.4 9033B SMIRNOFF GREENAPPLE $ 11.95 70.0 9033L SMIRNOFF GREENAPPLE $ 14.60 70.0 9034B SMIRNOFF CITRUS $ 24.85 70.0 9034D SMIRNOFF CITRUS $ 24.85 70.0 9034L SMIRNOFF CITRUS $ 14.60 70.0 9035B SMIRNOFF POMEGRANATE TWIST $ 11.95 70.0 9036B SMIRNOFF TRAVELER $ 11.40 80.0 9037B SMIRNOFF PASSION FRUIT $ 11.95 70.0 9038B SMIRNOFF ORANGE $ 11.95 70.0 9038D SMIRNOFF ORANGE $ 24.85 70.0 9038L SMIRNOFF ORANGE $ 14.60 70.0 9039B SMIRNOFF RASPBERRY $ 11.95 70.0 9039D SMIRNOFF RASPBERRY $ 24.85 70.0 9039L SMIRNOFF RASPBERRY $ 14.60 70.0 9040B SMIRNOFF VANILLA $ 11.95 70.0


9040D SMIRNOFF VANILLA $ 24.85 70.0 9040L SMIRNOFF VANILLA $ 14.60 70.0 9041B SMIRNOFF STRAWBERRY $ 11.95 70.0 9042B SMIRNOFF PEAR TWIST $ 11.95 70.0 9043B SMIRNOFF PINEAPPLE TWIST $ 11.95 70.0 9044B SMIRNOFF WATERMELON $ 11.95 70.0 9044L SMIRNOFF WATERMELON $ 14.60 70.0 9045B SMIRNOFF WHITEGRAPE $ 11.95 70.0 9046B SOBIESKI $ 8.15 80.0 9046D SOBIESKI $ 16.20 80.0 9046L SOBIESKI $ 11.50 80.0 9047B SMIRNOFF SPICED ROOT BEER $ 13.00 100.0 9048L SOBIESKI CYNAMON $ 11.50 70.0 9049B SOBIESKI VDK(GLASS) $ 8.15 80.0 9050L SOBIESKI VANILIA $ 11.50 70.09051L SOBIESKI CYTRON $ 11.50 70.09057L SOBIESKI KARAMEL $ 11.50 70.09060L SOBIESKI ORANGE $ 11.50 70.09066B SOBIESKI RASPBERRY $ 11.50 70.09066L SOBIESKI RASPBERRY $ 11.50 70.09067B SQUARE ONE BASIL $ 11.50 70.09068B SQUARE ONE BOTANICAL $ 30.00 80.09073B SMOOTH AMBLER WHITEWATER $ 18.10 80.09074B SMIRNOFF COCONUT $ 11.95 70.09075B SMIRNOFF FLUFFED MARSHMALLOW $ 11.95 60.09076B SMIRNOFF WHIPPED CREAM $ 11.95 60.0 9093B STAWSKI $ 10.05 80.0 9114B SVEDKA TRAVELER $ 9.85 80.0 9116L SYN $ 9.45 80.0 9128B STOLICHNAYA BLUEBERI VDK $ 16.00 70.0 9128L STOLICHNAYA BLUEBERI VDK $ 25.45 70.09129B STOLICHNAYA CHOC RAZBERI $ 16.00 75.0 9130B STOLICHNAYA CITROS FLV VDK $ 16.00 70.0 9131D STOLICHNAYA OHRANJ $ 23.40 70.0 9131B STOLICHNAYA OHRANJ LIMITD ED $ 16.90 70.09131L STOLICHNAYA OHRANJ $ 25.45 70.0 9133B STOLICHNAYA 100 $ 17.80 100.0 9134B STOLICHNAYA ELIT $ 51.80 80.0 9135B STOLICHNAYA $ 16.00 80.0 9135D STOLICHNAYA $ 33.65 80.0 9135L STOLICHNAYA $ 25.45 80.09136B STOLICHNAYA WILD CHERRY $ 16.00 75.0 9137B STOLICHNAYA GALA APPLIK VD $ 16.00 70.0 9139B STOLI WHITE POMEGRANIK VDK $ 16.00 70.0 9143B STOLICHNAYA PEACHIK $ 10.30 70.0 9144B PLATINUM 7X VDK $ 8.15 80.09144L PLATINUM 7X VDK $ 10.60 80.0 9144D PLATINUM 7X VDK $ 16.20 80.0 9149B STOLICHNAYA RAZBERI $ 16.00 70.0 9149L STOLICHNAYA RAZBERI $ 25.45 70.0 9151B STOLICHNAYA STRASBERI $ 16.00 70.0 9154B STOLICHNAYA VANIL $ 16.00 70.0 9154D STOLICHNAYA VANIL $ 19.65 70.0 9154L STOLICHNAYA VANIL $ 25.45 70.0 9156B TANQUERAY STERLING $ 11.40 80.0 9156D TANQUERAY STERLING $ 22.85 80.0 9156L TANQUERAY STERLING $ 14.00 80.0 9158B SWEET CAROLINA LEMONAD VDK $ 8.80 70.0 9159B SWEET CAROLINA RASP TEA VDKA $ 8.80 70.0 9160B SWEET CAROLINA SWEET TEA VODKA $ 12.55 70.0 9160D SWEET CAROLINA SWEET TEA VODKA $ 11.50 70.0 9161B SVEDKA RASPBERRY $ 9.95 75.0 9162B SVEDKA VANILLA VDK $ 9.95 75.09163B SVEDKA VANILLA VDK $ 9.95 75.0 9164B SVEDKA SWEDISH $ 9.95 80.0 9164D SVEDKA SWEDISH $ 18.80 80.0 9164L SVEDKA SWEDISH $ 13.15 80.0 9165B SVEDKA CLEMENTINE $ 9.95 75.0 9166B SVEDKA GRAPE VODKA $ 9.90 75.0 9175B SVEDKA CHERRY $ 9.85 75.0 9186B TETON GLACIER $ 16.45 80.0 9193L JEWEL OF RUSSIA ULTRA $ 87.65 80.09196L 3 ISLANDS VODKA $ 8.25 100.0 9197L 3 ISLANDS VODKA $ 4.75 80.09200B 3 OLIVE CAKE $ 16.90 70.0 9201B 3 OLIVE BUBBLE $ 16.90 70.0 9201D 3 OLIVE BUBBLE $ 24.95 70.0 9201L 3 OLIVE BUBBLE $ 24.60 70.0 9202B 3 OLIVE BERRY $ 16.90 70.0 9203B 3 OLIVE CITRUS $ 16.90 70.0 9204B 3 OLIVE ROOTBEER $ 16.90 70.0 9205B 3 OLIVE GRAPE $ 16.89 70.0 9205D 3 OLIVE GRAPE $ 24.95 70.0 9205L 3 OLIVE GRAPE $ 24.60 70.0 9207B 3 OLIVE ORANGE $ 16.90 70.0 9208B 3 OLIVE CHERRY VDK $ 16.90 70.0 9208D 3 OLIVE CHERRY VDK $ 24.95 70.0 9208L 3 OLIVE CHERRY VDK $ 24.60 70.0 9209B 3 OLIVE RASPBERRY $ 16.90 70.0 9210B 3 OLIVE $ 16.90 80.0 9210D 3 OLIVE $ 24.95 80.0 9210L 3 OLIVE $ 24.60 80.0 9211B 3 OLIVE CHOCOCLATE $ 16.90 70.0 9213B 3 OLIVE VANILLA $ 16.90 70.0 9215B 3 OLIVE WATERMELON $ 16.90 70.0 9216B 3 OLIVE POMEGRANTE $ 16.90 70.0 9217B 3 OLIVE MANGO FLV $ 16.90 70.0 9219B 3 OLIVE TRIPLE SHOT ESPRESSO $ 16.90 70.0 9220B 360 $ 15.40 80.0 9227B 3 OLIVES RANGTANG $ 16.90 70.0

9227D 3 OLIVES RANGTANG $ 24.95 70.0 9228B 360 DOUBLE CHOCOLATE $ 15.40 70.0 9232B TITO'S HANDMADE $ 16.00 80.0 9232D TITO'S HANDMADE $ 27.55 80.0 9232L TITO'S HANDMADE $ 20.20 80.09235B 3 OLIVE DUDE VODKA $ 16.90 70.09235D 3 OLIVE DUDE VODKA $ 24.95 70.09236B 360 MANDARIN ORANGE $ 16.85 70.0 9367B ULTIMAT VDK $ 34.30 80.09370B U V CAKE VODKA $ 9.90 60.0 9371B U V BLUE RASPBERRY $ 9.90 60.0 9371D U V BLUE RASPBERRY $ 14.45 60.0 9372B U V $ 8.15 80.0 9372D U V $ 14.45 80.09372L U V $ 10.60 80.0 9373B U V GRAPE VDK $ 9.90 60.0 9374B U V PINK LEMONADE $ 9.90 60.0 9375B U V CHERRY $ 9.90 60.0 9376B U V 103 $ 11.50 103.0 9377B U V COCONUT VDK $ 9.90 60.0 9378B URSUS PUNCH $ 4.65 60.09380B UV SWEET GREEN TEA $ 9.90 60.0 9381B URSUS BLUE RASPBERRY $ 7.85 80.09382B URSUS ORIGINAL $ 7.00 80.0 9385B VAMPYRE RED $ 21.25 80.0 9428B VESICA VODKA $ 10.80 80.0 9446B VAN GOGH DUTCH CARAMEL $ 16.00 70.0 9448B VAN GOGH DOUBLE ESPRESSO $ 16.00 70.0 9449B VAN GOGH ESPRESSO $ 16.00 70.0 9450D VIKINGFJORD $ 17.95 80.0 9456B VAN GOGH $ 14.30 80.0 9456D VAN GOGH $ 18.35 80.0 9738B ZODIAC $ 9.20 80.0 9467B VOLI VODKA LYTE $ 21.30 60.09472B VOX $ 18.65 80.09472D VOX $ 33.65 80.0 9472L VOX $ 24.60 80.0 9505B WATERSHED DISTILLERY VODKA $ 22.00 80.0 9565B WHITE DIAMOND $ 10.80 80.09672B CINCINNATI MICRO-VODKA $ 16.65 80.09673B CINCINNATI VODKA 100 $ 32.10 100.09738B ZODIAC $ 15.75 80.0

CORDIAL

0017B ACHAIA CLAUSS OUZO $ 15.15 92.0 0029B ABSENTE LIQUEUR $ 35.20 110.0 0041B DI SARONNO AMARETTO $ 17.65 56.0 0041L DI SARONNO AMARETTO $ 25.55 56.0 0053B AMARETTO GOZIO $ 10.40 48.0 0071B AMARITO AMARETTO $ 5.55 56.00124B ROOT $ 25.60 80.00125B SNAP $ 25.60 80.0 0551B PARAMOUNT ROCK & RYE $ 11.30 50.0 0552B BARENJAGER HONEY LIQUEUR $ 24.35 70.0 0557D BARTON LONG ISLAND ICE TEA $ 13.25 75.00557L BARTON LONG ISLAND ICE TEA $ 7.45 75.0 0565B BENEDICTINE D.O.M. $ 28.20 80.0 0580L PARAMOUNT SLOE GIN $ 10.00 50.0 0583L DEK SLOE GIN CORDIAL $ 9.55 60.0 0600B B & B D O M CORDIAL $ 28.20 80.0 0608B DRAMBUIE $ 32.65 80.0 0662B DEK CREME DE CACA0 DARK $ 10.55 54.0 0664B DEK CREME DE MENTHE GREEN $ 10.55 60.0 0666B DEK CREME DE CACAO WHITE $ 10.55 54.0 0672B PARAMOUNT CREM D MEN WHITE $ 9.65 50.0 0673B PARAMOUNT CRM D CACAO DARK $ 9.65 50.0 0674B PARAMOUNT ANISETTE $ 9.65 50.0 0675B PARAMOUNT CREM D MEN GREEN $ 9.65 50.0 0691B DEK CREME DE MENTHE WHITE $ 9.90 60.0 0701B PARAMOUNT CRM D CACAO WHIT $ 9.65 50.0 0705B GETREIDE KUMMEL $ 3.65 70.0 0707B CAMPARI APERITIVO ITALY $ 23.90 48.0 0717B PARAMOUNT TRIPLE SEC $ 7.05 50.0 0717D PARAMOUNT TRIPLE SEC $ 14.40 50.0 0717L PARAMOUNT TRIPLE SEC $ 7.40 50.00721B SOUTHERN COMFORT $ 14.05 70.00798B BECHEROVKA $ 20.40 76.0 0881B PERNOD ANIS –FRANCE $ 25.60 80.0 0887B TIA MARIA COFFEE $ 19.50 53.0 0893B KAHLUA COFFEE $ 15.15 43.0 0893D KAHLUA COFFEE $30.15 43.0 0893L KAHLUA COFFEE $ 22.85 43.0 0910B BLACK DUCK CRANBERRY $ 16.00 43.00948B BLACKMAKER ROOTBEER $ 16.90 70.0 1188B BOLS BLUE CURACAO $ 11.25 48.01501B BUCKEYE RASPBERRY LIQUOR $ 23.65 48.01637E GRAND MARNIER ROUGE $ 10.30 80.0 1783B CARAVELLA LIMONCELLO ORIG $ 18.65 64.0 1784B CARAVELLA ORANGECELLO $ 16.80 60.0 1815B CASONI LEMONCELLO $ 16.90 62.0 1840B CATDADDY CAROLINA MOONSHINE $ 17.75 80.0 1853B CELTIC CROSSING LIQUEUR $ 13.70 60.0 1855B CHAMBORD ROYALE CORD $ 29.85 46.0 1914B CHARTREUSE GREEN $ 52.10 110.0 2098B GRAND MARN CORDON ROUGE $ 30.40 80.0 2098D GRAND MARN CORDON ROUGE $ 72.90 80.0 2098L GRAND MARN CORDON ROUGE $ 43.90 80.0 2101B GALLIANO L'AUTENTICO $ 30.00 84.6


2108B IRISH MIST $ 21.55 70.0 2274B COPA DE ORO MEX COFFEE LIQ $ 7.30 48.0 2405B LICOR 43 $ 16.85 62.02405L LICOR 43 $ 21.10 62.0 2503B DANNY DEVITOS LIMONCELLO $ 21.25 60.0 2528B DEK BLUE CURACAO CORDIAL $ 10.55 54.0 2529B DEK CREME DE BANANA CORD $ 9.90 56.0 2566B DEK CREME DE ALMOND CORD $ 2.25 56.0 2605B DEK HAZELNUT CORD $ 10.55 56.0 2613L DEK ORANGE CURACAO CORDIAL $ 11.45 60.02614B DEK PEACH BRANDY $ 4.15 70.0 2624B DEK TRIPLE SEC CORD $ 7.45 48.0 2624L DEK TRIPLE SEC CORD $ 7.90 48.0 2644B DEK 03 ORANGE $ 20.20 48.02645B DEK MELON CORDIAL $ 7.55 46.0 2649B DEK WILD STRAWBERRY CORDIAL $ 10.55 45.0 2652B ROMANA BLACK $ 14.35 80.0 2690B COINTREAU LIQUEUR $ 30.40 80.0 2690L COINTREAU LIQUEUR $ 39.50 80.0 2691B COINTREAU NOIR $ 18.95 80.02944B EVAN WILLIAMS CHERRY RESV $ 12.55 70.0 2950B EVAN WILLIAMS HONEY RESV $ 12.55 70.0 3024B FIREBALL CINNAMON WHISKEY $ 13.40 66.0 3077B FRAGOLI LIQUEUR W/STRAWBRY $ 15.85 48.0 3092B AMARETTO DI AMORE $ 9.00 45.0 3093B GANTOUS & ABOURAAD $ 16.00 100.0 3602B GLAROS OUZO $ 10.60 90.0 3630B GLENGOYNE 10 $ 38.70 86.0 3821B GRANGALA TRIPLE ORANGE $ 16.90 80.0 3851B GRAND MARNIER CENTCINQUANT $187.60 80.0 3852B GRAND MARNIER CUVEE CENTNR $116.90 80.0 3860B GRAND MURIEL ORANGE LIQUER $ 18.65 80.0 3864B GRANDE ABSENTE $ 33.60 138.0 3902B GREEN MOON $ 16.80 90.0 4000B HARLEM LIQUEUR $ 11.70 80.0 4003B HARLEQUIN $ 16.90 80.0 3602B GLAROS OUZO $ 10.60 90.0 4914B ISLE OF JURA SUPERSTITION $ 21.25 86.0 5054D JAGERMEISTER $ 42.40 70.0 5054L JAGERMEISTER $ 25.45 70.0 5105B JEREMIAH WEED LIQUEUR $ 10.95 100.0 5251L JUAREZ TRIPLE SEC $ 6.40 60.0 5254L JUAREZ GOLD DSS $ 8.50 80.0 5303B KAHLUA ESPECIAL COFFEE $ 16.90 70.0 5315B KAMORA COFFEE LQR $ 12.55 53.05566B LEBLON CACHACA $ 25.60 80.0 5571B LE TOURMENT VERT $ 7.75 100.0 6000B LUCID ABSINTHE $ 51.80 124.0 6334B MATA HARI ABSINTHE BOHEMIA $ 34.30 120.0 6567B METAXA OUZO GREECE $ 15.85 80.0 6705L NASSAU ROYALE $ 14.05 67.0 6708B NAVAN 80 $ 24.45 80.0 6720L N Y LONG ISLAND ICED TEA $ 7.40 65.0 6734B 99 APPLES $ 14.25 99.06735B 99 BANANAS $ 14.25 99.0 6736B 99 GRAPES $ 8.60 99.0 6739B 99 PEACHES $ 14.25 99.0 7713B NUMBER 12 OUZO $ 16.05 86.0 7715B NV LA FEE ABSINTHE VERTE $ 21.25 76.0 7723B PALLINI LIMONCELLO $ 17.15 52.07724B PALLINI LIMONCELLO GIFT $ 17.15 52.0 7729B PARAMOUNT AMARETTO $ 6.45 50.0 7729D PARAMOUNT AMARETTO $ 15.15 50.0 7729L PARAMOUNT AMARETTO $ 8.20 50.0 7735B PARAMOUNT CREME DE BANANA $ 9.05 50.0 7824L PARAMOUNT SOUR APPLE $ 7.95 43.0 7870D PARA LONG ISLND ICE TEA $ 13.55 72.5 7870L PARA LONG ISLND ICE TEA $ 7.50 72.5 7901B PARAMOUNT MELON $ 6.20 44.0 7981L PATRON CITRONGE $ 28.95 80.0 7986B PATRON X O CAFE $ 24.75 70.08228B PIMMS CUP #1 GIN SLING ENG $ 14.25 80.0 8249L PITU CACHACA $ 13.90 80.0 8282B PLOMARI QUZO $ 14.70 84.0 8302B PRICHARDS SWEET LUCY BBN $ 19.50 70.0 8324L PUNCH ABRUZZO $ 31.80 90.0 8639B SABROSO DI CAFE COFFEE LIQ $ 6.45 48.0 8670B SAMBUCA DI AMORE $ 11.65 84.0 8673B SAMBUCA ROMANA $ 20.00 84.0 8852L SCHWARTZHOG KRAUTER LIQUER $ 16.75 73.4 8892B SCHWARTZHOG KRAUTER LIQUER $ 31.30 60.0 9214B THUNDER 101 PEPPERMT SCHNP $ 10.75 101.0 9311B TUACA DEMI SEC $ 23.70 70.0 9354B TY KU SUPER PREMIUM SOJU $ 21.25 48.09410B VEEV ACAI LIQUEUR $ 25.60 60.0 9630B WILD TURKEY AMERICAN HONEY $ 18.40 71.0 9630L WILD TURKEY AMERICAN HONEY $ 23.70 71.0 9707B YOKAICHI MUGI $ 15.35 50.0 9733B ZWACK $ 19.65 80.0

SCHNAPPS

0010B AFTER SHOCK CINNAMON $ 17.85 80.0 0676B ARROW PEPPERMINT $ 7.00 54.0 0681L DEK PEPPERMINT SNP $ 11.45 60.0 0697D PARAMOUNT PEPPERMINT SNP $ 15.15 50.0 0697L PARAMOUNT PEPPERMINT $ 9.55 50.0 0917B BLACK HAUS BLACKBERRY SNP $ 20.45 80.0 0917L BLACK HAUS BLACKBERRY SNP $ 25.70 80.0

1130B BOLS GOLD STRIKE CINNAMON SNP $ 15.15 100.0 2588L DEK HOT DAMN SNP $ 11.45 48.02619B DEK PEPPERMNT 100 $ 11.20 100.0 2620L DEK PEACHTREE SCHNAPP $ 11.45 43.0 2625B DEK OLD TAVERN ROOTBEER $ 7.55 45.0 2776B DR MCGILLICUDDYS VANILLA $ 7.05 48.0 2782B DR MCGILLICUDDYS MENTHOLMT $ 10.80 48.0 3017B FIREWATER HOT CINAMON SHNP $ 16.65 100.0 3017L FIREWATER HOT CINAMON SHNP $ 21.50 100.0 3709B GOLDSCHLAGER CINNAMON SHNP $ 20.45 87.0 3709L GOLDSCHLAGER CINNAMON SHNP $ 25.70 87.0 3736B 99 BLACKBERRIES $ 14.25 99.0 3737B 99 BLACK CHERRIES $ 14.25 99.0 4863B ICE 101 PEPPERMINT SCHNAPP $ 16.65 101.04870B IL TRAMONTO $ 15.50 60.0 5922B LIGHTNING 101 CINNAMON $ 10.75 101.06009B LUXARDO TRIPLUM $ 26.30 78.0 6735B 99 BANANAS $ 16.00 99.0 7762L PARAMOUNT BUTTERSCOTCH SHNAPP $ 8.05 44.0 7862B PARAMOUNT PEACH SCH $ 9.30 44.0 7862L PARAMOUNT PEACH SCH $ 10.00 44.0 8263B PISCO PORTON $ 43.00 86.08632B RUMPLE MINZE BERRY $ 14.30 100.0 8633B RUMPLE MINZE PEPMT $ 20.45 100.0 8633L RUMPLE MINZE PEPMT $ 25.70 100.09054B SOUTHERN COMFORT 100 $ 16.90 100.09082B SO CO FIERY PEPPER $ 14.05 70.0 9727B YUKON JACK $ 14.75 100.0 9727D YUKON JACK $ 26.15 100.0 9727L YUKON JACK $ 20.35 100.0

CANADIAN

0076B SEAGRAMS V O 6 YR $ 11.75 80.0 0076D SEAGRAMS V O 6 YR $ 23.55 80.0 0076L SEAGRAMS V O 6 YR $ 17.40 80.0 0169D LORD CALVERT 3 YR $ 14.95 80.0 0170B MC MASTERS 3 YR $ 7.00 80.0 0170D MC MASTERS 3 YR $ 14.90 80.0 0170L MC MASTERS 3 YR $ 8.85 80.0 0174B CANADIAN MIST CNDN $ 8.75 80.0 0174D CANADIAN MIST CNDN $ 19.30 80.0 0174L CANADIAN MIST CNDN $ 12.25 80.0 0175D MACNAUGHTON CNDN 3YR $ 15.30 80.0 0176B CANADIAN CLUB 6 YR $ 11.45 80.0 0176D CANADIAN CLUB 6 YR $ 22.00 80.0 0176E CANADIAN CLUB 6 YR $ 9.25 80.0 0176L CANADIAN CLUB 6 YR $ 16.30 80.0 0189B BLACK VELVET CNDN 3 YR $ 7.90 80.0 0189D BLACK VELVET CNDN 3 YR $ 17.55 80.0 0189E BLACK VELVET CNDN 3 YR $ 8.60 80.0 0189L BLACK VELVET CNDN 3 YR $ 11.40 80.0 0909B BLACK VELVET TRAVELER 3 YR $ 7.90 80.0 0920B BLACK VELVET RESERVE CNDN 8YR $ 11.40 80.0 0920D BLACK VELVET RESERVE CNDN 8YR $ 22.30 80.0 1570B CABIN FEVER MAPLE FLV WHSK $ 13.10 80.0 1627E CROWN ROYAL 200ML $ 7.25 80.0 1704D CANADIAN BAY WHSKY $ 13.60 80.0 1704L CANADIAN BAY WHSKY $ 5.85 80.0 1716B CANADA HOUSE CNDN WHISKEY 3YR $ 6.60 80.01716D CANADA HOUSE CNDN WHISKEY 3YR $ 13.65 80.0 1725B CANADIAN CLUB RESERVE 10 YR $ 12.30 80.0 1729B CANADIAN CLUB TRAVELER 6 YR $ 11.65 80.0 1730D CANADIAN GOLD 4 YR $ 14.05 80.0 1730L CANADIAN GOLD 4 YR $ 8.60 80.0 1731B CANADIAN CLUB SHRY CASK 8YR $ 14.95 82.6 1733B CANADIAN HUNTER TRAVELER 3YR $ 6.45 80.0 1735D CANADIAN LTD 3 YR $ 14.05 80.0 1735L CANADIAN LTD 3 YR $ 8.60 80.0 1748B CANADIAN MIST TRVLR $ 8.75 80.0 2055B CANADIAN CLUB CLASSIC 12YR $ 14.95 80.0 2389B CROWN ROYAL BLACK $ 25.60 90.0 2391B CROWN ROYAL CASK #16 $ 61.45 80.0 2393B CROWN ROYAL EXTRA RARE $114.15 80.02397B CROWN ROYAL RESERVE $ 39.65 80.0 3071B FORTY CREEK BARREL SELECT $ 18.65 80.0 4041D HARWOOD $ 14.45 80.0 4041L HARWOOD $ 8.45 80.0 4699D NORTHERN LIGHT 3 YR $ 12.70 80.0 4699L NORTHERN LIGHT 3 YR $ 8.40 80.0 5073D JAMES FOXE $ 12.65 80.0 7726D PARAMOUNT CANADIAN $ 15.35 80.0 8050B PENDLETON CANADIAN $ 21.25 80.0 8431B RICH & RARE $ 7.00 80.0 8431D RICH & RARE $ 13.60 80.0 8894B CROWN ROYAL $ 21.05 80.0 8894D CROWN ROYAL $ 47.90 80.0 8894E CROWN ROYAL $ 28.50 80.0 8894L CROWN ROYAL $ 30.15 80.0 8922B V O GOLD 8 YR $ 14.75 80.0 8923B SEAGRAMS V O CNDN TRV 6 YR $ 8.45 80.0 9084B SPICEBOX CNDN SPICED WHSKY $ 16.90 80.0 9648B WINDSOR SUPREME TRAVELER 3YR $ 7.90 80.0 9652B WINDSOR SUPREME 3 YR $ 7.90 80.0 9652D WINDSOR SUPREME 3 YR $ 17.15 80.0 9652L WINDSOR SUPREME 3 YR $ 10.95 80.0


FOR THE RECORD

LIQUOR CONTROL COMMISSION VIOLATIONS & PENALTIES for on premise retailers(Orders Issued September 2011)

AKRON: Donyaction Inc. dba Park Place Pub: improper conduct on the permit premises, to wit, drug possession; beer and/or intoxicating liquor sold for on premise consumption allowed to be removed from the premises - $500 or 5 days; J Salem Enterprises II LLC dba The Stadium Pub: possession of a gambling device; possession of an electronic video gambling device; operating a game of chance for profit or scheme of chance; operating a gambling house; recklessly permitting public gaming - $500 or 5 days; Fatz Inc.: sale of spirituous liquor at retail and not by the individual drink in glass and/or from the container; sale of spirituous liquor at retain not for consumption on the premises; sale of spirituous liquor for consumption removed from the premises - $500 or 5 days; Shirley Young db Whiskey River : allowing improper conduct on the permit premises, to wit, drug possession - $600 or 6 days; Ice Cubes & Beer Co. dba Geppetto’s Johnny Malloy’s: sale or delivery of beer after 9:00 p.m. at a price less than charged other customers - $300 or 3 days

ALLIANCE: Mango’s Club Inc. dba Mango’s Club Carnation Mall: sale of beer to someone under the age of 21 - $1,500 or 10 days

ARCHBOLD: Nu Arch Lanes Inc: sale of beer to a minor - $3,000 or 12 days

AUSTINTOWN: South Raccoon Entertainment LLC: sale of beer to someone under the age of 21 - $750 or 6 days

BEAVERDAM: C&J Stover Limited: sale of beer to someone under the age of 21 - $1,000 or 5 days; FH1 Investments Ltd. dba Thirsty’s Food & Spirits: sale of beer to someone under the age of 21 - $750 or 6 days

BREWSTER: Bob & Mabel’s Lounge Inc. dba Bob & Mabel’s Pla-mor Lounge: sale of beer to someone under the age of 21 - $750 or 6 days

BROOKVILLE: Jay W. Thomas db Lamplighter: sale of beer after hours - $300

or 3 days

BOWLING GREEN: Country Pride Inc. dba Trotters Tavern: sale of beer to someone under the age of 21; furnishing of beer to someone under the age of 21 - $450 or 3 days; JH Entertainment Inc. dba Uptown Downtown: sale of beer to someone under the age of 21 - $450 or 3 days; Jeds BG Inc. dba Jed’s Barbeque & Brew: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $450 or 3 days; Ziggy Enterprises Ltd. dba Ziggy Zoombas: sale of beer to someone under the age of 21 - $450 or 3 days; BGC Enterprises LLC dba Sky Bar: sale of beer to someone under the age of 21 - $450 or 3 days; Denbrooke Corp. dba BW3 Restaurant: sale of beer to someone under the age of 21 - $450 or 3 days

BURTON: Matthew Coates dba River Walk Complex: sale on Sunday without the proper permit - $200 or 2 days

CANTON: Goodtimes Pub & Drive Thru Inc. dba Goodtimes Pub & Drive Thru: sale of beer to someone under the age of 21 - $1,500 or 10 days; Frames Tavern Inc. dba Frames Tavern: possession of a gambling device; conducting instant bingo without a license or contract; operating a game of chance for a profit or scheme of chance; alcoholic beverages not maintained in a potable condition; giving away beer, wine or intoxicating beverages; possession of a gambling device; possession of an electronic gambling device; operating a game of chance for profit or scheme of chance; operating a gambling house; recklessly permitting public gaming - $2,000 or 15 days

CHAGRIN FALLS: Stakort Inc. dba Sports Page: four counts of all fo the following: possession of a gambling device; possession of an electronic video gambling device; operating a game of chance for profit or scheme of chance; operating a gambling house - $5,000 or 20 days

CINCINNATI – 340 Ludlow LLC dba Golden Lions: failure to notify the Division of Liquor Control of an expansion/diminution of permit premises; alcoholic beverages not maintained in a potable condition; allowing beer sold for on premise consumption to be removed from the permit premises - $400 or 4 days; Caldwell Vending Company LLC dba Adi’s Place: sale of beer

to someone under the age of 21 - $750 or 6 days; Waymac LLC dba Montgomery Towne Tavern: possession of an electronic gambling device; giving away of beer or intoxicating liquor; encouraging excessive consumption - $600 or 6 days; Towerview Sports Inc. dba Towerview Sports Pub & Patio: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21 - $750 or 6 days

CLEVELAND: 17007 Lorain Avenue Inc. dba Backstage Bar: beer and/or intoxicating liquor sold for on premise consumption allowed to be removed from the premises - $200 or 2 days; 18 EUC LastChance Inc: purchase of spirituous liquor at retail for resale purposes; possession of spirituous liquor not purchased from the Division of Liquor Control or the proper agent - $200 or 2 days; Lake Shore Cocktails LLC: possession of alcoholic beverages in a bottle that had been refilled or diluted - $200 or 2 days; Ray Por Inc. dba Eastwood Inn: alcoholic beverages not maintained in a potable condition: $300 or 1 day; Kovach-Ford Inc. dba Pinky’s Café: hindering/obstructing and inspection/investigation; two violations of allowing consumption after hours; allowing improper conduct, to wit, possession of an EBT - $600 or 6 days; Desner Management Inc. dba Tequila Ranch: giving away beer in connection with the business; serving an unlimited number of servings during a set period of time - $300 or 3 days; Hong Kong Trading Center Inc. dba Baby Grand Restaurant: hindering / obstructing an investigation / inspection; two counts of allowing beer to be served after hours - $2,000 or Revoked; Robert Burton Enterprises Inc.: allowing improper conduct, to wit, drug possession; sale of beer to a minor - $2,100 or 7 days; La Vida Inc. dba Steelyard Tavern: allowing beer to be consumed after hours - $1,000 or 5 days; La Vida Inc. dba Steelyard Tavern: failure to display permit in a conspicuous place - $200 or 2 days; Bria Inc.: sale of beer to someone under the age of 21; sale of intoxicating liquor to someone under the age of 21 - $500 or 4 days

COLUMBUS: Club Chi LLC: failure to display permit in a conspicuous place; improperly labeling premixed alcoholic beverage dispensing container - $600 or 3 days; Dayton Heidelberg Distributing Co. dba Heidelberg Distributing Co.: sale of beer and/or intoxicating liquor to a wholesaler or retailer who was not the holder of a

VIOLATIONS&PENALTIES


VIOLATIONS&PENALTIESproper permit - $600 or 3 days; Curtis Hardaway dba Grown Folks Lounge: alcoholic beverages not maintained in a potable condition - $100 or 1 day; Gregory A Rowe dba Victorian’s Midnight Café: allowing consumption after hours; sale of beer or intoxicating liquor after hours – $100 or 1 day; 1455 Schrock Road Inc.: two counts allowing consumption after hours; hindering/obstructing and investigation/inspection; failure to display liquor permit in a conspicuous place - $500 or Revoked

DAYTON: Charles Wilson Enterprises Inc. dba Ashwood Lounge: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary - $200 or 2 days; Bonbright Distributors Inc.: sale of beer and/or intoxicating liquor to a wholesale or retail dealer who was not the holder of a proper permit - $1,000 or 5 days

ELYRIA: SWSA Inc. dba Wolfey’s Bistro & Pub: sale of beer to someone under the age of 21 - $1,500 and 10 days; Rack N Roll Billiards Inc. dba Rack N Roll Billiards: sale of beer from an improperly marked tap; fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary; alcoholic beverages not maintained in a potable condition; failure to post a schedule of prices - $200 or 2 days; Carter Management Corp: sale of beer to someone under the age of 21 - $1,500 or 10 days

EUCLID: 1080 East 260 Inc.: sale, loan, transfer or exchange of alcoholic beverages to another permit holder or permit premises - $300 or 2 days

FOSTORIA: I Robert Weber dba Smokehouse: giving away of beer, wine or intoxicating beverage as a prize; conducting an illegal raffle; giving away various bottles of intoxicating liquor - $1,200 or 6 days

GLOUSTER: Fuzzy Investments LLC dba Shingle Inn: sale or possession of intoxicating liquor in a bottle that had been refilled or diluted - $900 or 3 daysFuzzy Investments LLC dba Shingle Inn: sale of beer to a person in an intoxicated condition - $15,000 or Revoked

HUBBARD: Killin Time LLC dba Killin Time: consumption of beer and/or intoxicating liquor after hours; delivery of beer and/or intoxicating liquor after hours - $400 or 4 days

LAKEWOOD: Grafton Enterprises Inc. dba Grafton Street Pub: allowing consumption after hours - $300 or 2 days

LIMA: Joseph N Lombardo dba Lombardo’s: sale of intoxicating liquor to a minor - $1,800 or 12 days; Joseph N. Lombardo dba Lombardo’s: sale of beer to someone under the age of 21 - $750 or 6 days; Frank Lombardo dba Northside Firehouse: allowing improper conduct, to wit, disorderly conduct; allowing improper conduct, to wit, drug possession - $300 or 3 days

LORAIN: Shots Club Inc.: hindering/obstructing an investigation/inspection; consumption of beer and/or intoxicating liquor after hours - $1,400 or 7 days; James M Kennedy dba Kennedy’s Broadway Billiards: failure to maintain a schedule of drink prices - $200 or 2 days; Anthony D Reynolds Sr dba Grown and Sexy: hindering / obstructing and inspection / investigation - $400 or 4 days

MASSSILLON: Alumni Enterprises LLC: allowing possession of beer by someone under the age of 21 on the permit premises; sale of beer so someone under the age of 21 - $2,000 or 15 days

MASURY: Bartolomucci Inc. dba Barto’s Bar & Grill: possession of a gambling device; allowing gambling, to wit and electronic video gambling device, on the permit premises; operating a gambling house; recklessly permitting public gaming - $1,500 or 10 days

MENTOR: Fu Ji Inc. dba Fuji Japan Steakhouse: giving away of beer and/or intoxicating liquor - $200 or 2 days

MIDDLEBURG HEIGHTS: Thirst and Ten Ltd.: giving away of beer and/or intoxicating liquor - $400 or 4 days

MINGO JUNCTION: Bellas Co dba Iron city Distributing Co.: sale of beer or intoxicating liquor to a wholesale or retail dealer who was not the holder of a proper permit - $200 or 2 days; Conch’s Avalon Inc. dba Avalon Bar: alcoholic beverages not maintained in a potable condition - $200 or 2 days

MONTVILLE: Route 6 Enterprises LLC dba Outpost Tavern & Grill: possession of a gambling device; possession of an electronic video gambling device;

operating a game of chance for profit or scheme of chance; operating a gambling house - $5,000 or Revoked

NORTH OLMSTED: S T Hanna Inc. dba Christie’s Pub: sale of beer to someone under the age of 21 - $1,800 or 6 days

SOUTH EUCLID: GMG and TAM Inc. dba Tino’s Lounge: consumption on Sunday without the proper permit – $900 or 3 days

ST HENRY: Fish Mos Inc: sale of beer to someone under the age of 21 - $1,500 or 10 days

SWANTON: Frost Faller Enterprises Inc: sale of beer to a minor; furnishing beer to a minor - $1,800 or 12 days

TOLEDO: Rusty’s Jazz Lounge Inc. dba John’s Korner Bar: consumption of beer after hours; furnishing of beer and/or intoxicating liquor to someone in an intoxicated condition; failure to keep records of the cleaning of beer and/or wine coils and/or tubes; failure to post a schedule of prices - $400 or 4 days; Miracle Lanes of Toledo, Inc. dba Miracle Lanes: possession of spirituous liquor in a bottle that had been refilled - $200 or 2 days

TROTWOOD: Patricia Douglas dba Leo’s 2: sale of beer to someone under the age of 21 - $750 or 6 days

UHRICHSVILLE: Tammie L Maxwell dba Tammie’s Tavern: allowing improper conduct, to wit, disorderly activity - $2,500 or 10 days; Tammie L Maxwell dba Tammie’s Tavern: sale of beer after hours - $200 or 2 days

WAVERLY: AmVets Post 0058 Inc. Orvil Helton Memorial: sale of intoxicating liquor on Sunday without the proper permit - $300 or 2 days

WICKLIFFE: Grumpy’s Enterprises, Inc. dba Grumpy’s – giving away of beer and/or intoxicating liquor - $400 or 4 days

YOUNGSTOWN: Sams Wedge Inn LLC: sale of intoxicating liquor from a bottle that had been refilled - $200 or 2 days

PROVIDING COMMUNICATON FOR ALL THREE TIERS FOR 75 YEARS

Beverage Media Group, Inc. is a service provider for the Beverage Network152 Madison Ave. Suite 600, New York, NY 10016

Arizona Beverage Analyst California Beverage Industry News Colorado Beverage Analyst Connecticut Beverage Journal Delaware Beverage Guide Florida Beverage Journal Georgia Beverage Journal Hawaii Beverage Guide Illinois Beverage Guide Indiana Beverage Journal Kansas Beverage News Kentucky Beverage Journal Louisiana Beverage Journal Maryland Beverage Journal Massachusetts Beverage Business Michigan Beverage Journal Missouri Beverage Journal Nebraska Beverage Analyst Nevada Beverage Analyst New Jersey Beverage Journal New Mexico Beverage AnalystNew York Beverage Media North Carolina Beverage Journal Ohio Beverage Monthly Oklahoma Beverage News Pennsylvania Observer Rhode Island Beverage Journal South Carolina Beverage Journal Tennessee Beverage Journal Texas Beverage Journal Virginia Beverage Journal

Washington D.C. Beverage Journal West Virginia Beverage Journal Wisconsin Beverage Guide

Holiday Season!

Best Wishes for a

Happy, Healthy & Prosperous

BevMediaHolidayAd2011.indd 1 11/7/11 5:53:22 PM

Let it glow. Let it glow. Let it glow.

Forest Glen Winery, Sonoma, CA 707.265.4060Marketed by Domaine Napa Wine Company www.domainenapa.com

89 POINTS Quarterly Review of Wines, Summer 2011

88 POINTS | SILVER MEDAL California State Fair Wine Competition 2011

SILVER MEDAL Long Beach Grand Cru Wine Competition 2011

Documents

Ohio Beverage Monthly December 2011