Ohio Beverage Monthly

INSIDE THE NUMBERSThe Science

of Discounting

LIQUEUR TIMEMixologists Revamp

their Back Bars

also:SPOTLIGHT ON PERNOD RICARDIndustry Giant is Bullish on America

VODKA’SSUSTAINABILITYThe Category Continues to Proliferate

with Eco-Friendly Newcomers and Intriguing Taste Sensations

July 2011

FeatUreS

24 vODKa’S tOP trenDSamerica’s top spirit category continues its remarkable growth in a number of ways.

36 the Science OF DiScOUntingDiscounting wine is about more than just the numbers.

42 the neW BacK Bara wave of liqueurs, amaros and fortifi ed wines grab the attention of bartenders.

48 the eXtreme SOnOma cOaStcalifornia’s new hope for high quality Pinot noir. to grow the catgory.

58 Setting a higher BarPernod ricard USa fi ne tunes its portfolio and messaging to capitalize on the new wave of premiumization.

62 Bar taLK: LU BrOWBrow helps make new Orleans’ Swizzle Stick Bar hospitable.

DePartmentS

4 PUBLiSher'S meSSage

7 SUPerintenDent OF OhiO LiQUOr cOntrOL rePOrt

9 meSSage FrOm the OLBa eXecUtive DirectOr

10 & 11 LegaL iSSUeS

13 LaSt caLL

15 eventS & BeneFitS

17 Permit hOLDer in the SPOtLight

19 theBarBLOgger.cOm

21 cheFS cOrner

63 ShOPPing netWOrK

66 WhOLeSaLe Price LiSt

77 viOLatiOnS

JULY 2011 OhiO Beverage mOnthLY 3

JULY 11

58

24

42

on the covercucumber Dill-iicious cocktail

courtesy of crop harvest earth co., nY, nYwww.cropvodka.com

creo

4 OhiO Beverage mOnthLY JULY 2011

inSiDeOhiO

Ohio Beverage monthly volume 2, no7(iSSn 1065-9846)

www.ohiobeveragemonthly.com

Ohio Beverage Journal (iSSn 1065-9846) July 2011, vol. 2 no.7.Postmaster, send change of address information to Ohio Beverage monthly,

37 W. Broad St, Suite 480, columbus, Oh 43215Ohio Beverage monthly is published monthly for $20 per year and $28 for (2) years.

natiOnaL cOverage,LOcaL aDvantagethe Beverage network Publications are serviced by Beverage media group, inc., 116 John Street, 23rd Floor, new York, nY 10038. telephone: (212) 571-3232 FaX: (212) 571-4443. www.Bevnetwork.com

Publisher

general counsel

editor in chief

art Director

graphic Designer

assistant Designer

Ohio art Director

Print Services manager

Ohio ad Sales

national & regional ad Sales

Sales Promotion manager

circulation

Finance & accounting

Philip a. [email protected]

Jacob c. evans, [email protected]

molly K. [email protected]

Larry Lee [email protected] Buonincontri [email protected] [email protected] megan W. [email protected]

Lee Stringham [email protected] 410.519.7034

megan W. [email protected] Slone-Spitalnik 212.571.3232 ext. 101 [email protected] roszkowiak 212.571.3232 ext. [email protected]

Sylvia [email protected] [email protected] randye [email protected]

eDitOriaL

art & DeSign

Print & PrODUctiOn

aDvertiSing

OPeratiOnS

Publisher's messageBY PhiLiP a. craig

Summer is in full swing and so is the work being done on behalf of the licensed

beverage industry in Ohio by my staff and by our allies.

there are many things impacting permit holders being debated at press time that may come to pass by the time this magazine goes to print. Be sure to check out our Legal issues column on pages 10 & 11 to learn about many of these and stay posted.

this month we re-introduce an old favorite…the Permit holder in the Spotlight on page 17. each month we will feature one OLBa member and tell their story. congratulations to club Diversity in columbus for being the first in the spotlight for some time.

Superintendent Stephenson explains the rules for tasting samples on page 7. he states that it is important to note that you can’t give away beer or intoxicating liquor in any amount. You can sell

tasting samples. a class D permit holder may sell tasting samples of the alcoholic products that their permit authorizes and no special permit is needed.

there are manY thingS imPacting

Permit hOLDerS Being DeBateD at

PreSS time that maY cOme tO PaSS BY the time thiS magazine

gOeS tO Print. everyone is trying to pinch

pennies these days. traditional advertising can prove extremely costly. read Barry chandler’s column on page 19 for tips on how to save money while drawing attention to your bar’s promotions.

chef ’s corner on page 21 also brings you some money-saving advice. many bar owners are quick to add new items to their menu. chef allen explains what you must consider when making changes or additions to your establishment’s menu.

i hope you’ll find the insight offered in this month’s issue as valuable as i do.

Philip a. craig, Publisher

JULY POSt-OFF SPeciaLS incLUDe: 0962B BLUecOat gin $21.259169B tarantULa azUL $15.009170B tarantULa rePOSaDO $12.35

JULY POSt-OFF SPeciaLS

DEMAND FOR FLAVORED VODKAIS GETTING INTENSE!PUCKERTM VODKA DELIVERS THE REALAND NATURAL FLAVORS PEOPLE THIRST FOR.

Consumers trust that PuckerTM has “the fl avor thing down” and can bring intense fl avors to market.*

They rated Pucker Flavored Vodka at the top for“off-premise purchase intent” and “perceived value.”*

All four fl avors beat consumers’ expectations.* *BASES Consumer testing

PuckerTM Flavored Vodka, 35% Alc./Vol. 100% Grain Neutral Spirits, ©2011 Fielding & Jones Ltd., Clermont, KY: Frankfort, KY;Cincinnati, OH

6pt PuckerTM Flavored Vodka, 35% Alc./Vol. 100% Grain Neutral Spirits, ©2011 Fielding & Jones Ltd., Clermont, KY: Frankfort, KY;Cincinnati, OH

CREATIVE ACCOUNT PRODUCTION PROOF READER CLIENT DATEAPPROVALS

DATE CREATED DOCUMENT NAME COLORS PROOF VERSION

RELEASECONFIRMATION

4/18/11 4417_PV_TradeAd_Stateways_r1.indd CMYK ROUND 1

PROJECT NO: 4417.1 PROJECT: Thatcher’s JOB: Sell Sheet CLIENT CONTACT: KL OPERATOR: VP

TRIM: 8"(w) x 10.75"(h) LIVE/TYPE AREA: 7.25"(w) x 10"(h) BLEED: 8.25"(w) x 11"(h) FILE BUILT AT: 100% PROOF SIZE: 100%

orange keyline

indicates bleed -

DO NOT PRINT!

magneta keyline

indicates die line -

DO NOT PRINT!

green keyline indicates live type area -

DO NOT PRINT!

creo


DEMAND FOR FLAVORED VODKAIS GETTING INTENSE!PUCKERTM VODKA DELIVERS THE REALAND NATURAL FLAVORS PEOPLE THIRST FOR.

Consumers trust that PuckerTM has “the fl avor thing down” and can bring intense fl avors to market.*

They rated Pucker Flavored Vodka at the top for“off-premise purchase intent” and “perceived value.”*

All four fl avors beat consumers’ expectations.* *BASES Consumer testing

PuckerTM Flavored Vodka, 35% Alc./Vol. 100% Grain Neutral Spirits, ©2011 Fielding & Jones Ltd., Clermont, KY: Frankfort, KY;Cincinnati, OH

6pt PuckerTM Flavored Vodka, 35% Alc./Vol. 100% Grain Neutral Spirits, ©2011 Fielding & Jones Ltd., Clermont, KY: Frankfort, KY;Cincinnati, OH

CREATIVE ACCOUNT PRODUCTION PROOF READER CLIENT DATEAPPROVALS

DATE CREATED DOCUMENT NAME COLORS PROOF VERSION

RELEASECONFIRMATION

4/18/11 4417_PV_TradeAd_Stateways_r1.indd CMYK ROUND 1

PROJECT NO: 4417.1 PROJECT: Thatcher’s JOB: Sell Sheet CLIENT CONTACT: KL OPERATOR: VP

TRIM: 8"(w) x 10.75"(h) LIVE/TYPE AREA: 7.25"(w) x 10"(h) BLEED: 8.25"(w) x 11"(h) FILE BUILT AT: 100% PROOF SIZE: 100%

orange keyline

indicates bleed -

DO NOT PRINT!

magneta keyline

indicates die line -

DO NOT PRINT!

green keyline indicates live type area -

DO NOT PRINT!

creo



SUPerintenDent'SmeSSage

taSting SamPLeSWhat You need to KnowBY BrUce D. StevenSOn, SUPerintenDent OhiO DiviSiOn OF LiQUOr cOntrOL

today’s marketplace is alive with more new and exciting products than ever before. this is due in large part to the many micro breweries and distilleries, and local wineries that are producing unique and exceptional products. a growing number are Ohio-based companies. customers are looking for something out of the ordinary for their summertime parties and backyard barbeques. carrying a variety of new products and selling tasting samples is a great way to grow your retail business.the Division of Liquor

control at the Ohio Department of commerce has registered more than 3,000 new beer and wine products in the first half of this year. there are many new spirituous liquor products, too; 148 new products and 23 special order products so far in 2011. By visiting the Division’s website, you can see a full list beer and wine products registered within the past 60-90 days and all spirituous liquor products. go to: www.com.ohio.gov/liquor and click on

“Beer & Wine Products” and “Spirituous Liquor Brands and Prices” under Online Services. it is important to note that

you can’t give away beer or intoxicating liquor in any amount. You can sell tasting samples.a class D permit holder

may sell tasting samples of the alcoholic products that their permit authorizes and no special permit is needed. a contract Liquor agency store that has a D-1, D-2 or D-5 permit may sell tasting samples of beer or wine only, as authorized by their permit, but not spirituous liquor.

it iS imPOrtant tO nOte that YOU can’t

give aWaY Beer Or intOXicating LiQUOr in anY amOUnt. YOU

can SeLL taSting SamPLeS

tasting samples of beer,

wine, or mixed beverages (but not spirituous liquor) can also be sold by carryout stores that hold a c-1, c-2 or c-2x permit, and who also hold a D-8 tasting permit. this tasting permit requires:

• at least 5,500 square feet of floor area, and generates more than 60 per cent of its sales in general merchandise items and food for consumption off the premises where sold; or

• Wine constitutes at least 60 per cent of the value of the store’s inventory.

tasting samples must be two ounces or less of beer,

wine, or mixed beverages, and not more than four tasting samples per customer per day. and always practice safe and responsible sales by not selling to anyone under 21 or any intoxicated person.

if you have questions about new products, obtaining a D-8 tasting permit, or how to conduct product tastings, please contact me directly at [email protected].

oh.us

Bruce D. Stevenson,

Superintendent

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newproducts&promos

www.courvoisier.com

707-265-4003

www.585winepartners.com www.jimbeamdevilscut.com

www.gerardbertrandwines.com www.crunkjuce.com

deVIL’s cut TAKES THE ANGEL’S SHAREDevil’s Cut, the new premium bourbon whiskey from Beam Global Spirits & Wine, offers a twist on “Angel’s Share.” It’s created by a proprietary process that extracts the liquid trapped inside the wood of extra-aged six-year Jim Beam barrels. SRP: $23.99

GILA Brew co. REINTRODUCES CJ CRUNKGila Brew Co. has collaborated with Brand Action team and Growth Partners GBS to relaunch CJ Crunk Juce in 20 states. CJ Crunk has new packaging and great new flavors including grape, fruit punch and watermelon. CJ Crunk comes in 23.5 oz. cans and is available in both 6% and 12% abv to meet state requirements. SRP: $2.49-2.99

pIcKet Fence RUSSIAN RIVER VALLEY WINES SCORE 94 POINTSPicket Fence 2009 Russian River Valley Chardonnay and 2009 Russian River Valley Pinot Noir both recently received the accolade of “Outstanding” and a rating of 94 points as “Wines of the Quarter” in the Spring, 2011 issue of “Quarterly Review of Wines.” Picket Fence is marketed nationally by 585 Wine Partners.

www.BodegaElenaDeMendoza.com

BodeGA eLenA GIVES A TASTE OF ARGENTINABodega Elena invites you to uncork the world of Argentine wine without getting on a plane. The wines are bold and beautiful, and celebrate the vibrancy of the country, the warmth of its people and rich winemaking history. The Bodega Elena portfolio includes Malbec, Chardonnay and a red blend. SRP: $9.99

GerArd BertrAnd INTRODUCES NEW ROSÉ TO U.S.On the heels of five successful years in France, Gérard Bertrand now releases “the world’s clearest rosé” just in time for summer enjoyment. Gérard Bertrand has been making wines in the South of France for over 20 years, and the Gris Blanc Rosé 2010 is elegant, fruity and dry—perfect for summer pairings. A Moscato is also being released this summer. SRP: $14.99

courVoIsIer rosÉ IS A SUMMER REFRESHERCourvoisier Rosé is a light, refreshing, smooth blend of Courvoisier Cognac and premium French red wine grapes. The flavor profile offers notes of blackberry, black currant and a hint of cherry, complemented by vanilla, honey and vine-peach flavors. Packaged in the iconic Josephine bottle, Courvoisier Rosé is best served chilled or over ice and is lovely when paired with juice or other mixers. SRP: $24.99

JULY11_Avion_Profile.indd 1 6/10/11 11:37:19 AM

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DirectOr'SmeSSage

Senate vOteS in SUPPOrt OF SWiPe Fee reFOrm!Beverage Licensees Secure major victory For Debit card Swipe Fee Fairness BY PhiLiP a. craig

the Ohio Licensed Beverage association, as well as our national affi liate, the

american Beverage Licensees, or aBL, has been monitoring legislation, organizing grassroots advocacy and working on behalf of beverage alcohol retail licensees. myself, and some of the OLBa board members recently took a trip to Washington Dc to express our concerns regarding big banks and credit card companies moving to delay reform and the implementation of rules governing debit card swipe fees imposed on retailers. the OLBa is pleased to report

that america’s Beer, Wine & Spirits retailers and their customers earned a major victory on June 8, 2011, as the Senate voted to continue on the path to debit card swipe fee reform for beverage licensees and other merchants. this legislative success is a credit to OLBa members and our national affi liate aBL members who made a diff erence in the fi ght for fair debit card fees. a lot of credit goes to the OLBa

members who called and met with their U.S. Senators to discuss this important issue. today’s victory was carried on the backs of small, independent businesses and demonstrates the power of beverage alcohol retailers’ grassroots advocacy eff orts.the Senate voted against

delaying the implementation of

debit card swipe fee reforms, with supporters of an amendment off ered by Senators Jon tester (D-mt) and Bob corker (r-tn) garnering only 54 of the 60 votes necessary to prevent the reforms from going into eff ect. Forty-fi ve Senators sided with small business and aBL’s position by voting against the amendment and for moving forward with reform.

the BattLe Over SWiPe

FeeS haS Been One OF

the mOSt cOntentiOUS

in Which OLBa anD aBL

memBerS have Been

engageD.

the June 8, 2011 vote paves the way for the Federal reserve to move ahead in making its fi nal rules for implementing reforms that require debit card swipe fees to be “reasonable and proportional” to the actual costs of processing debit card transactions. With a deadline of July 21, the fi nal Fed regulations are expected to be released any day. the battle over swipe fees has

been one of the most contentious in which OLBa and aBL members

have been engaged. the outcome in the Senate represents the culmination of grassroots engagement by OLBa and aBL members and their coalition work with other merchants. Despite going up against some of the toughest and most powerful interests , big banks and credit card companies, main Street businesses and retailers never waivered in the fi ght for debit card swipe fee fairness.OLBa will continue to fi ght for

fair fees for its members and the customers and communities they proudly serve. that means making sure the Federal reserve and congressional processes continue to work for small business retailers and consumers.

Phil craig, executive Director

newproducts&promos

www.courvoisier.com

707-265-4003

www.585winepartners.com www.jimbeamdevilscut.com

www.gerardbertrandwines.com www.crunkjuce.com

deVIL’s cut TAKES THE ANGEL’S SHAREDevil’s Cut, the new premium bourbon whiskey from Beam Global Spirits & Wine, offers a twist on “Angel’s Share.” It’s created by a proprietary process that extracts the liquid trapped inside the wood of extra-aged six-year Jim Beam barrels. SRP: $23.99

GILA Brew co. REINTRODUCES CJ CRUNKGila Brew Co. has collaborated with Brand Action team and Growth Partners GBS to relaunch CJ Crunk Juce in 20 states. CJ Crunk has new packaging and great new flavors including grape, fruit punch and watermelon. CJ Crunk comes in 23.5 oz. cans and is available in both 6% and 12% abv to meet state requirements. SRP: $2.49-2.99

pIcKet Fence RUSSIAN RIVER VALLEY WINES SCORE 94 POINTSPicket Fence 2009 Russian River Valley Chardonnay and 2009 Russian River Valley Pinot Noir both recently received the accolade of “Outstanding” and a rating of 94 points as “Wines of the Quarter” in the Spring, 2011 issue of “Quarterly Review of Wines.” Picket Fence is marketed nationally by 585 Wine Partners.

www.BodegaElenaDeMendoza.com

BodeGA eLenA GIVES A TASTE OF ARGENTINABodega Elena invites you to uncork the world of Argentine wine without getting on a plane. The wines are bold and beautiful, and celebrate the vibrancy of the country, the warmth of its people and rich winemaking history. The Bodega Elena portfolio includes Malbec, Chardonnay and a red blend. SRP: $9.99

GerArd BertrAnd INTRODUCES NEW ROSÉ TO U.S.On the heels of five successful years in France, Gérard Bertrand now releases “the world’s clearest rosé” just in time for summer enjoyment. Gérard Bertrand has been making wines in the South of France for over 20 years, and the Gris Blanc Rosé 2010 is elegant, fruity and dry—perfect for summer pairings. A Moscato is also being released this summer. SRP: $14.99

courVoIsIer rosÉ IS A SUMMER REFRESHERCourvoisier Rosé is a light, refreshing, smooth blend of Courvoisier Cognac and premium French red wine grapes. The flavor profile offers notes of blackberry, black currant and a hint of cherry, complemented by vanilla, honey and vine-peach flavors. Packaged in the iconic Josephine bottle, Courvoisier Rosé is best served chilled or over ice and is lovely when paired with juice or other mixers. SRP: $24.99


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LegaLiSSUeS

the enforcement of underage access has dramatically changed over the past decade.

in the past, enforcement Officers would receive an anonymous complaint that a certain alcohol beverage establishment was selling to underage patrons and state liquor agents would

“stake out” the establishment to determine if the complaint was valid. if they observed a youthful appearing subject purchase alcohol, the permit holder would be issued a citation for underage sales of alcohol.

however, local police, sheriff departments and the Department of Public Safety then began using underage confidential informants in sting operations. now, law enforcement will sweep an area and send the underage confidential informant into all permit premises within the area chosen for enforcement on that particular night.

the positive impact from this method of enforcement is the heightened awareness among all permit holders that the prohibition against underage sales is being aggressively enforced. as a result, most permit holders provide class instruction on techniques in preventing unlawful underage sales and have instituted written guidelines for their employees.

there is also a negative impact, however. many reputable permit holders who would never intend to sell to an underage person are now getting caught in such sting operations. even permit holders that have held their permits for decades without a violation have been forced to let go of otherwise competent employee, resigned to the fact that there is now a blemish on their impeccable record of operation. But, the Liquor commission does take into account a permit holder’s prior record or lack thereof when considering the appropriate sanction.

So it appears sting operations are here to stay as a law enforcement tool. that is fine, but it must be applied even-handedly when it is used. an out-of-state manufacturer of wine may obtain an S permit which allows the holder thereof to ship wine directly to an in-state consumer.

i have not been aware and have not heard any cases before the Liquor control commission where an S permit holder has been subject to sting operations as the brick and mortar businesses in the State of Ohio have been. it is just as easy for an agent to have the underage informant order and have delivered to them wine over the internet as it is to send her into a bar, carry-out, or restaurant that holds a class c or D liquor permit.

it aPPearS Sting OPeratiOnS are

here tO StaY aS a LaW enFOrcement

tOOL

indeed, massachusetts has been conducting sting operations where a nineteen-year-old cooperating individual ordered wine from a national internet retailer. the order was processed by the internet retailer and then shipped via a common courier. the internet retailer paid the common courier an additional $2.00 for delivery to check identification and verify that the recipient is twenty-one years of age or older. nevertheless, the wine was delivered to the nineteen year old.

the internet retailer attempted to avoid liability by arguing that the common courier, not the wine seller, had failed to check identification and neglected to verify age at the time of delivery. the Supreme court of massachusetts rejected this argument and ruled that the internet retailer “cannot evade responsibility for making sales to minors, which it has an affirmative duty not to do, by delegating the task of delivery to a third party.”

if the State of Ohio is truly interested in keeping alcohol out of the hands of persons under twenty-one then this enormous hole in their enforcement strategy must be addressed.

Dave raber, OLBa Legal co-counsel

internet StingSholes in enforcement BY Dave raBer

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LegiSLative UPDateS What the OLBa is currently monitoring BY JacOB evanS

LegaLiSSUeS

as this article is being penned, State Legislative Leaders and the governor

are working to hash out the final version of the Budget Bill. as you read this, you have already likely read many of the issues that ended up in the Budget Bill. During the Budget discussions

and in the waning days of the legislative calendar before the Summer recess, i wanted to bring up items that have been discussed and if not enacted, will be part of the discussions moving forward.

1. guns in Bars – this has been passed and signed by the governor. remember, you may post signs outside your establishment making it clear that firearms are nOt permitted in your establishment. With signs posted, not even a non-drinking concealed weapon permit holder may bring a firearm into your bar or restaurant.

2. transfer of the Spirituous Liquor Distribution system – you, as a permit holder, will see little difference in your purchase of spirituous liquor at the wholesale level and the regulation of spirituous liquor. the Division of Liquor control will retain all regulation, including pricing, issuance and placement of state agency stores and so on. JobsOhio will, in essence, be the entity that receives the liquor profits and may be involved with the distribution or marketing of spirituous liquor.

3. tastings – language allowing samplings of beer of in breweries, tastings of

spirituous liquor at distilleries, and tastings of spirituous liquor in state agency stores have all been discussed. in all cases, the locations would be able to sell limited quantities of the product based upon rules put in place by either the Liquor control commission or the Division of Liquor control.

4. Permits – from temporary permits for select events in Ohio (think of Picnic with the Pops in central Ohio at the new columbus commons) to changes in the quota for various classes of licenses or special districts, legislators are looking at many situations where they believe increased permits will mean increased economic viability for an area.

5. games of Skill / charitable gaming – as casinos come to Ohio, many legislators are growing concerned about the impact it may have on smaller businesses. From making the law clear that $10 gas cards are a permissible form of winnings to regulation and certification of games of skill, legislators and regulators are looking at a myriad of issues surrounding these forms of entertainment.

6. vLtS / racetracks / racinos – an agreement or plan to restrict vLts (video lottery terminals) to the racetracks and only the racetracks for 10 years has been put forward and is under discussion. however, some conservative groups have expressed legal or constitutional opposition . . . . this issue may be no closer to being resolved

than it has been for the last couple of decades!

again, SOme OF the

aBOve iSSUeS maY Be

aDDreSSeD BY the time

YOU are reaDing thiS

articLe. iF nOt, thOUgh,

Be reaDY tO hear mOre

aBOUt them Over

the SUmmer anD FaLL

mOnthS.

again, some of the above issues may be addressed by the time you are reading this article. if not, though, be ready to hear more about them over the Summer and Fall months.

Jacob evans, OLBa Legal co-counsel

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newproducts&promos

www.martini.com

707-265-4060

www.domainenapa.com www.wavevodka.com

www.cocoreal.com www.opalnera.com

coco reÁL IS AN EASY-TO-USE MIXERCoco Reál offers gourmet cream of coconut available in an easy-to-use and squeezable bottle. Containing real coconut from the Dominican Republic, it provides superb coconut flavor for all cocktail and baking needs, with no refrigeration required. The upside down bottle design guarantees smooth product flow and no waste. SRP: $3.99

opAL nerA AND opAL BIAncA RETURN TO THE U.S. Crillon Importers and Francoli SPA are proud to offer Opal Nera, the original black sambuca liqueur, and Opal Bianca, a traditional white sambuca, in the U.S. for the first time in many years. Both sambucas start by distilling sugar beets with pure alpine water from private family wells in Italy before individual aromatics are added. Both are smooth with hints of citrus, florals and a velvety finish. SRP: $20

Forest GLen FOREST FIRE WHITE MERLOT FOR SUMMERTIMEForest Glen Forest Fire White Merlot exhibits a brilliant hue, lively fruit character and an appealing tart-yet-sweet balance. This is a diverse and adaptable wine that is delicious served with a broad range of foods including spicy dishes, bold-flavored barbecued meat and fruit-based desserts. Forest Glen Forest Fire White Merlot, an award-winning California wine, is marketed nationally by Domaine Napa Wine Company.

www.mikeshard.com

wAVe VodKA LAUNCHES CRAVE-WORTHY FLAVORED VODKASThe Sazerac brand team chose the name Wave for the vodka brand with nearly unlimited potential for vodka flavors. Currently, Wave is offered in grape, whipped cream, pink lemonade, cherry, blue raspberry as well as core unflavored 80-proof. The bottles have a fresh, modern look with shockwaves on the label. Wave has plans for more innovative flavors in the future. SRP: $8.99

A NEW SPARKLER FROM mArtInIA Moscato d’Asti has joined the Martini portfolio, which already includes a sweet Asti (the number one imported sparkling wine in the U.S.), a Prosecco and a sparkling rosé. Made from 100% handpicked Moscato bianco grapes, Martini’s Moscato d’Asti shows an aromatic, fruit-forward profile and subtle effervescence. SRP: $14.99

mIKe’s HArd LemonAde co. LAUNCHES MIKE’S LITE HARD LEMONADEPerfectly timed for summer, Mike’s Hard Lemonade Co. presents Mike’s Lite Hard Lemonade, made with 100% natural sweeteners and fewer calories than the leading light beer. It is currently available in two flavors: lemonade and cranberry lemonade. Prices vary by state.

A NEW SPARKLER FROM


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hi and welcome back to the Last call! this month’s column will be a

continuation of the discussion from last month’s column about the use of Pour cost percentages, otherwise know in accounting circles as cost of goods Sold (cOgS).many people assume that using

only the calculation of the actual percentage is all you have to do. that is calculated by taking the count for the beginning inventory, adding the purchases and subtracting the count of the ending inventory. then those quantities have to be converted to their costs. the cost of the inventory used then has to be divided by the amount of the sales for the same period of time. that will give you the Pour cost percentage or cOgS percentage. there are several terms used in the business and that leads to the confusion.the next step is what number

should the Pour cost percentage be compared with to determine how the business is doing?there are three ways to

establish and utilize a budget using your inventory sales, costs and percentages.

1. a financially based budget. this might be something you turned into the bank or to an investor to show them how you thought the business might do. it is often done by operators for their own peace of mind. it’s something all businesses should do and update regularly.

2. Placing their orders. People will take their inventory and calculate the usage so they can place their weekly orders.

3. analyze their operations to determine if they are missing sales or inventory, along with how efficient and profitable they are. this requires using both your ideal and actual percentages and

numbers. most people don’t do this correctly, if at all.

i have found through the years that most operators use the following methods to review their operations. they might use their financial statements and compare this month’s sales and costs to last month’s, along with comparing this month’s actual Pour cost Percentage to last month’s. they are looking for the relationship of the sales and the costs to be similar and they are looking for the Pc percentage to be similar. as stated in last month’s column comparing the actual numbers of one period to the actual numbers to a prior period limits what you can determine your business is doing. So is comparing your current numbers to your financially based budget.a financially based budget

is usually drawn from a combination of past experiences and hopeful expectations for the future. if people hit those numbers or exceed the sales in some way, they are usually happy and don’t feel they need to do better.But each operation has its own

unique product mix, which results in an ever changing cost of goods Sold number and percentage. that number has to be calculated and recalculated for every period of time you are measuring and analyzing, if you want to really know if you are missing sales and inventory. We have a group of restaurants

as a client that has the same products and pricing in the same metro area and each restaurant has a different ideal percentage. the group has a range of a low of the low 20’s to the mid 30’s for an overall percentage. the differences arise out of each restaurants unique product mix and clientele.another great analysis ratio

is the ideal net Profit Per

Ounce number. ideal net Profit Per Ounce is calculated by subtracting the cost of the drink from the selling price and dividing that by the pour size to get the net profit per ounce or unit. By breaking it down to the ounce you can compare items equally. the higher this number the better. You can use this number to measure your staff ’s efforts at up-selling and to identify which drinks make the bar the most money. in columbus the average is $2.14

with just over 50% of the bars with a number between $1.76 to $2.30. this average number is a blend of all liquors. You can use this calculation with any product, beer, liquor, wine, either by inventory class, category or individual item. almost 99% of the time the higher priced liquor will have a higher number than the well product.if you have any questions, feel

free to write to me at [email protected] will cover this more next

issue. have a great summer!

LaSt caLLhow Do We measure Our goals With Percentages? BY chUcK DeiBeL

chuck Deibel

LaStcaLLnewproducts&promos

www.martini.com

707-265-4060

www.domainenapa.com www.wavevodka.com

www.cocoreal.com www.opalnera.com

coco reÁL IS AN EASY-TO-USE MIXERCoco Reál offers gourmet cream of coconut available in an easy-to-use and squeezable bottle. Containing real coconut from the Dominican Republic, it provides superb coconut flavor for all cocktail and baking needs, with no refrigeration required. The upside down bottle design guarantees smooth product flow and no waste. SRP: $3.99

opAL nerA AND opAL BIAncA RETURN TO THE U.S. Crillon Importers and Francoli SPA are proud to offer Opal Nera, the original black sambuca liqueur, and Opal Bianca, a traditional white sambuca, in the U.S. for the first time in many years. Both sambucas start by distilling sugar beets with pure alpine water from private family wells in Italy before individual aromatics are added. Both are smooth with hints of citrus, florals and a velvety finish. SRP: $20

Forest GLen FOREST FIRE WHITE MERLOT FOR SUMMERTIMEForest Glen Forest Fire White Merlot exhibits a brilliant hue, lively fruit character and an appealing tart-yet-sweet balance. This is a diverse and adaptable wine that is delicious served with a broad range of foods including spicy dishes, bold-flavored barbecued meat and fruit-based desserts. Forest Glen Forest Fire White Merlot, an award-winning California wine, is marketed nationally by Domaine Napa Wine Company.

www.mikeshard.com

wAVe VodKA LAUNCHES CRAVE-WORTHY FLAVORED VODKASThe Sazerac brand team chose the name Wave for the vodka brand with nearly unlimited potential for vodka flavors. Currently, Wave is offered in grape, whipped cream, pink lemonade, cherry, blue raspberry as well as core unflavored 80-proof. The bottles have a fresh, modern look with shockwaves on the label. Wave has plans for more innovative flavors in the future. SRP: $8.99

A NEW SPARKLER FROM mArtInIA Moscato d’Asti has joined the Martini portfolio, which already includes a sweet Asti (the number one imported sparkling wine in the U.S.), a Prosecco and a sparkling rosé. Made from 100% handpicked Moscato bianco grapes, Martini’s Moscato d’Asti shows an aromatic, fruit-forward profile and subtle effervescence. SRP: $14.99

mIKe’s HArd LemonAde co. LAUNCHES MIKE’S LITE HARD LEMONADEPerfectly timed for summer, Mike’s Hard Lemonade Co. presents Mike’s Lite Hard Lemonade, made with 100% natural sweeteners and fewer calories than the leading light beer. It is currently available in two flavors: lemonade and cranberry lemonade. Prices vary by state.


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attentiOn Permit hOLDerS !Save money now! BY mOLLY mcKee

eventS&BeneFitS

is your organization trying to find a way to reduce costs? Save money now by being

reviewed for the Ohio Licensed Beverage association workers’ compensation group rating discount program. Workers’ compensation premiums can be costly in today’s economy and group rating is still one of the BeSt options available to reduce that expense upfront. if you explored our plan in the

past, it’s time to take a second look. You owe it to yourself to explore the options and savings a membership entitles you to receive. if you participate in another group rating program, you may not be saving as much as possible and you may be

paying extra dues to belong to another group. if you are reviewing savings

q u o t e s f ro m o t h e r g ro u p a d m i n i s t r a t o r s , p l e a s e m a k e s u r e t h a t y o u a r e comparing apples to apples. O u r g r o u p a d m i n i s t r a t o r, compmanagement, inc. takes great pride in the accuracy and consistency of our savings forecast, while others may tend to promote inflated savings figures in an effort

nOt aLL Service cOmPanieS are

caPaBLe OF PrOviDing YOUr OrganizatiOn

With the FULL arraY OF DiScOUnt

PrOgramS cUrrentLY avaiLaBLe

to secure additional business. it should also be mentioned that not all group administrators offer the same level of service (not al l ser vice companies are capable of providing your organization with the full array of discount programs currently available as well as services

related to claims management, cost containment, safety & loss control, rating, and hearing representation). therefore, it is critical that you

align yourself with a program that has a group administrator that is able to meet all of your current, as well as future needs. Please review other quotes thoroughly to ensure that you are comparing similar discounts and service offerings. c o m p m a n a g e m e n t i s

currently in the process of reviewing employers for our group discount program for the 2012 rate year. to receive a free, no obligation savings quote contact compmanagement’s customer Support Unit at (800) 825-6755, option 3 to request an analysis by phone. as a ser vice to our members, compmanagement will not only evaluate your organization for par t ic ipat ion in group rat ing, but a l l a l te r nat ive rating programs that would be beneficial to your organization’s bottom line. We urge you to take advantage

of this tremendous member benefit!

molly mcKee, OLBa management team

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Tea Service Sweet tea is the newest flavor to join the Bols portfolio of natural-flavored fruit cordials. The only sweet tea liqueur on the market, it’s made from a base of green and jasmine tea leaves. Try it in a refreshing cocktail like the“Sweet Tea Swizzle.” bolscocktails.com

Sweet Tea Swizzle¾ oz. rye whiskey¾ oz Lillet rouge1 ½ oz. Bols Sweet Tea½ oz. fresh lime juice

Combine ingredients and shake well. Serve up in a stemmed cocktail glass, Old-Fashioned glass or Julep cup over crushed ice. Garnish with big, fresh, pert mint sprig.

RemembeRing 1981it’s taken 28 years for Glenmorangie to unveil Pride 1981, but this rare limited-edition release—there are only 1,000 bottles available—is well worth the wait. revealing the longest extra-maturation period of any Glenmoran-gie expression, this intensely layered whisky, bearing flavors of exotic desserts, is packaged in an equally majestic crystal decanter and wooden case. glenmorangie.com

THe bOLD ONeeddie russell, associate distiller, Kentucky Bourbon Hall of Fame member and son of Wild Turkey’s famous Jimmy russell, has just debuted his bartender-friendly Wild Turkey 81. Made with Wild Turkey’s spicy high-rye mash, mixable Wild Turkey 81 —a blend of six, seven and eight-year-old whiskies—is aged in deep “alligator-char” barrels from the Ozark Mountains in wood-rack warehouses that use no heaters or air conditioners that lead to rich notes of caramel, vanilla and spice.

wildturkeybourbon.com

THeFinD

THeFIND

COming UP viOLeTSThe unstoppable duo behind The Bitter Truth, Stephan Berg and Alexander Hauck, have rolled out their latest venture: fruit liqueurs. The Bitter Truth violet Liqueur, slightly sweet and purple-hued, has subdued, natural aromatics. The fruity apricot version is made from the juice of sun-ripened Klosterneuburg apricots and an apricot eau de vie. the-bitter-truth.com

STORY TiMeWith a slew of new craft distillers hitting the indie spirits scene, it’s hard to keep track of all the brands. David J. reimer, Sr., a Pennsylvania-based journalist, keeps readers up-to-date with his new book, Micro-Distilleries in the U.S. and Canada (Sunbury Press). This compre-hensive 2011 edition includes product details, staff profiles and recipes shared by over 100 North American micro-distilleries, from califor-nia’s Germain-robin to West virginia’s Smooth Ambler Spirits company.

microdistillerybooks.com

THe FRanCOPHiLe’S GUiDerenowned wine experts Michel Bettane and Thierry Des-seauve, of the Revue du Vin de France, present Bettane and Desseauve’s Guide to the Wines of France (Stewart, Tabori & chang). Organized by France’s distinct regions, the book is packed with maps, winery info and ratings.

BE IN

THE KNOW!

mODeRn SPAiNProminent Spanish winemaker, Manuel Fariña, keeps Bo-degas Fariña, one of the oldest family wineries in D.O. Toro, current with new Dama de Toro releases: a 100% Malvasia made from 110-year-old vines, and four red made from Tinta de Toro, including a simple roble, unoaked, oaked, crianza and reserva. SrP: $10-$45

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PermithOLDer in the SPOtLight

Beginning with this issue, the Ohio Beverage monthly will spotlight

one Ohio Licensed Beverage association member each month. this month we are pleased to introduce to you columbus’ very own club Diversity, co-owned by Davina Lapczynski and marie godwin.

Since its start in 2001, club Diversity has become known as the best martini and Piano Bar in columbus. Located on the corner of South high and Whittier in a brick, two-story house, you not only have the convenience of being close to the city but you also get the homey feel you long for after a hard day’s work. Built as early as 1880, there is a front porch that is reminiscent of the ones from your grandparents’ house, adorned with wicker furniture that allows smokers a place to gather, relax and enjoy. take a stroll out back and experience their four gazebos giving it a serene, park-like setting.custom-created jello shots

cater to their diverse clientele. “high-end restaurants have pastry chefs, we have a jello shot connoisseur,” said godwin of one of their three star employees. the fl avors are like the leaves. the colors change with the

seasons. i’m hoping to try the one that screams creamsicle. (hint, hint.)the club is host to numerous

patrons and musicians from a variety of backgrounds. Primarily recognized by locals as a gLBt bar, club D has a love for all who are friendly and pride themselves on their diversity. club Diversity takes an active

role in its community. not only do they sponsor a dart league, volleyball team and three softball teams, they have also been known to cater to their customers’ ideas for events including a fundraiser for pets, private parties and fundraisers for non-profi t organizations and customers.this independence Day, show

your ability to fend for yourself and others by bringing your own

food for grilling to club D for the customer-created celebration to benefi t Project Open hand from 5 to 9 p.m. got the tuesday Blues? Stop by for technicolor tuesdays for an all-night movie night in their upstairs theatre. not into movies? it’s also Flavored vodka night! and, electron city entertainment is performing Queercake! at club Diversity every thursday, Friday and Saturday from July 14 through July 30. During the recent economic

crises, their no-cover policy will

always be welcoming. With a happy hour weekdays from 4 to

7 p.m. you will be sure to leave with a smile. that is, if you ever wish to leave at all.their advice to those just

starting out in the bar industry and other members of the OLBa is simple and true, “make sure your cash fl ow is good and have as little debt as possible. Be aware of all your local and state regulations for running your establishment,” said godwin.So many events! So many

choices! make sure to check out their website or like them on Facebook to see what other events might be happening.

club Diversity863 South high Streetcolumbus, Ohio 43206Phone: 614-224-4050Website: http://www.clubdiversity.com/Facebook: http://www.club-diversity.com/

cLUB DiverSitYcolumbus Bar caters to Diverse customer Base BY chriStina ShaW

Tea Service Sweet tea is the newest flavor to join the Bols portfolio of natural-flavored fruit cordials. The only sweet tea liqueur on the market, it’s made from a base of green and jasmine tea leaves. Try it in a refreshing cocktail like the“Sweet Tea Swizzle.” bolscocktails.com

Sweet Tea Swizzle¾ oz. rye whiskey¾ oz Lillet rouge1 ½ oz. Bols Sweet Tea½ oz. fresh lime juice

Combine ingredients and shake well. Serve up in a stemmed cocktail glass, Old-Fashioned glass or Julep cup over crushed ice. Garnish with big, fresh, pert mint sprig.

RemembeRing 1981it’s taken 28 years for Glenmorangie to unveil Pride 1981, but this rare limited-edition release—there are only 1,000 bottles available—is well worth the wait. revealing the longest extra-maturation period of any Glenmoran-gie expression, this intensely layered whisky, bearing flavors of exotic desserts, is packaged in an equally majestic crystal decanter and wooden case. glenmorangie.com

THe bOLD ONeeddie russell, associate distiller, Kentucky Bourbon Hall of Fame member and son of Wild Turkey’s famous Jimmy russell, has just debuted his bartender-friendly Wild Turkey 81. Made with Wild Turkey’s spicy high-rye mash, mixable Wild Turkey 81 —a blend of six, seven and eight-year-old whiskies—is aged in deep “alligator-char” barrels from the Ozark Mountains in wood-rack warehouses that use no heaters or air conditioners that lead to rich notes of caramel, vanilla and spice.

wildturkeybourbon.com

THeFinD

THeFIND

COming UP viOLeTSThe unstoppable duo behind The Bitter Truth, Stephan Berg and Alexander Hauck, have rolled out their latest venture: fruit liqueurs. The Bitter Truth violet Liqueur, slightly sweet and purple-hued, has subdued, natural aromatics. The fruity apricot version is made from the juice of sun-ripened Klosterneuburg apricots and an apricot eau de vie. the-bitter-truth.com

STORY TiMeWith a slew of new craft distillers hitting the indie spirits scene, it’s hard to keep track of all the brands. David J. reimer, Sr., a Pennsylvania-based journalist, keeps readers up-to-date with his new book, Micro-Distilleries in the U.S. and Canada (Sunbury Press). This compre-hensive 2011 edition includes product details, staff profiles and recipes shared by over 100 North American micro-distilleries, from califor-nia’s Germain-robin to West virginia’s Smooth Ambler Spirits company.

microdistillerybooks.com

THe FRanCOPHiLe’S GUiDerenowned wine experts Michel Bettane and Thierry Des-seauve, of the Revue du Vin de France, present Bettane and Desseauve’s Guide to the Wines of France (Stewart, Tabori & chang). Organized by France’s distinct regions, the book is packed with maps, winery info and ratings.

BE IN

THE KNOW!

mODeRn SPAiNProminent Spanish winemaker, Manuel Fariña, keeps Bo-degas Fariña, one of the oldest family wineries in D.O. Toro, current with new Dama de Toro releases: a 100% Malvasia made from 110-year-old vines, and four red made from Tinta de Toro, including a simple roble, unoaked, oaked, crianza and reserva. SrP: $10-$45

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arOUnDOhiO With rnDc

1) agency Store 744, corners Beverage in gahanna, displays absolut for 4th of July with vickie Poling

2) agency Store 797, Winerak market in zanesville, displaying Sailor Jerry the perfect rum for summer with Julie hulhorst.

3) Promotion in cleveland on the new malibu Black. From left Lauri Poklar rnDc, Stephanie SyvukrnDc, Jon capozzoli Pernod ricard, gabe taylor Pernod ricard,courtney KoenigrnDc , Steve tedeschi Pernod ricard and Larrissa reidy and melissa Wielkiewicz

1

3

2

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theBarBLOgger.cOm

When looking at a new promotion for your bar, you need to get the word out to as large an amount

of potential customers as possible. traditional advertising techniques can prove extremely costly, and if you want to run several different promotions throughout the year, then the costs can soon begin to mount up.

But the good news is that there are a host of inexpensive and effective

marketing techniques available for you to take advantage of.

here are five top tips for spreading word of your promotion whilst spending as little money as possible.

these tips are in addition to the Social media work you should be doing every day to build your community. Social media combined with an offline strategy allows you to be in a great position to profit from any of your promotions.

in hOUSe cOmmerciaLS

if you have a DJ, or a few televisions or big screens, then you already have a perfect advertising tool in place for you to exploit.

compose some short, thirty second commercials that your DJ can announce at regular intervals between songs. make up a script to include dates, drink specials, any competitions and the prizes. add sound effects or catchy jingles to give the advert personality, and make sure your DJ's voiceover is done with enthusiasm.

think about running a longer audio commercial on a loop in the bathrooms.

You have a captive audience here, so may as well take advantage of that.

if you have televisions or big screens, then consider making a video advertisement. You don't need to hire in professionals for this, it can be do it yourself with some employees, a camera and some video editing software. make sure you shoot it on a busy night, as a crowded dance floor will add atmosphere to the advertisement.

emaiL camPaignS

if you have an email list of your customers, you could consider sending a regular mail to update people of upcoming promotions. however, be careful not to fill inboxes with spam! there needs to be a valid reason for sending the email. Of course, you are using it as advertising, but this needs to be disguised in a way that doesn't seem like spam, such as updating them on special offers, contests etc.

if you don't have an email list, then it's time to start one. create a ‘special offer' sign up form, where in return for giving your email address, you get a free drink. Once you have a list of at least fifty, then you can start your email campaign.

eXternaL SignS

if you have an LeD sign or reader board outside your bar, ensure you utilize this. You can also use printed banner signs on the external walls of the buildings. Outdoor signs get the attention of everyone who passes by, and hopefully enticing them to step inside and check out the promotion. Keep the slogans short and catchy, people don't pay as much attention to long strings of words. For example – “homemade Bikini contest - 9:30 pm Friday nights", or "tuesday Live Jazz - 2 for 1 martinis.” there are plenty of places you can get banner signs printed up at reasonable costs.

USe Free PreSS PUBLicatiOnS

create a press release and send it to your local free newspapers for free publication. Don't just limit yourself to these though; send it to multiple media sources such as local radio or television stations, area magazines and tourist guides. For the very best results, target each release to a specific media outlet, and make sure you get the name of the correct person to send it to. also make

sure you submit your promotions to be included in free publications ‘what's going on' calendars.

USe the interiOr DÉcOr

a few weeks before the promotion actually begins, decorate the interior of the bar with relevant décor for the promotion. consider having your staff dress in promotional costumes or wear appropriate props such as caps, hats or

traDitiOnaL aDvertiSing

techniQUeS can PrOve eXtremeLY cOStLY, anD

iF YOU Want tO rUn SeveraL DiFFerent

PrOmOtiOnS thrOUghOUt the Year,

then the cOStS can SOOn Begin tO mOUnt

UP.

t-shirts. Put flyers around the bar, on tables and in the bathrooms. the whole idea is to generate interest and anticipation in the up-coming promotion.

You can use table tents on each table – these are inexpensive and effective. Keep the wording brief so it is obvious what it is that is being promoted. remember to use both sides of the table tent – maybe dates on one side and drink prices on the other.

So, as you can see, there are plenty of advertising options for you to take advantage of which won't cost the earth. these listed will be a great for creating the desired buzz about your upcoming promotion. try mixing different ideas and use your imagination to come up with the best strategy which works for you.

hOW tO get the WOrD OUt aBOUt YOUr Bar PrOmOtiOnS cost eff ective methods BY BarrY chanDLer

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MALIBU STORM1 part Malibu Black2 parts cola

In tall glass combine Malibu Black and cola. Garnish with a cherry or a lime wedge.

LIMONAGE A TROIS MARTINI2 oz. LeSin French Vodka½ oz. to ¾ oz. limoncello or lemon-flavored simple syrup Shake LeSin French Vodka and limoncello vigorously. Pour into lemon sugar-rimmed martini glass. Garnish with lemon twist or wedge.

SEASON'SMENU

SEASON'SMENU

BLACKTHORNE2 oz. Michael Collins Irish Whiskey

1 oz. dry vermouth2 dashes Angostura bitters3 dashes absinthe

Stir with ice and strain into a chilled absinthe-rinsed martini glass. Garnish with a lemon zest twisted over the top of the drink, then drop in drink.

TOP PICKS frOm The UlTImaTe COCKTaIl Challenge.

WILD IRISH ROSE1 ½ oz. Michael Collins Irish Whiskey¼ oz. grenadine½ oz. fresh lime juice2 oz. club soda

Shake whiskey, grenadine and lime juice with ice, then strain into a Collins glass and top with club soda. Add ice cubes and stir.

CLASSIC PINA COLADA1 cup ice1 ¼ oz. light rum2 oz. pineapple juice2 oz. Coco Real Cream of Coconut

Pour ingredients into a blender, adding ice last. Blend and pour into a Hurricane glass. Garnish with a pineapple wedge and a cherry.

HARMONIE BLUSH2 oz. Hpnotiq Harmonie1 oz. premium vodkaSplash cranberry juice

Shake all ingredients well and strain into a martini glass. Garnish with a candied violet or lemon twist.

BOTRAN GUATEMALAN PUNCH½ oz. Botran Solera Rum¾ oz. lime juice½ oz. sugar in the raw syrup¼ oz. St-Germain Elderflower liqueur1 oz. pink grapefruitFresh rosemary

Add all ingredients to a mixing glass and shake for 10 sec-onds. Add ice and shake again, then strain into a coupe glass and top with bitters. Garnish with a sprig of fresh rosemary.

GUATEMALAN PUNCH

½ oz. sugar in the raw syrup


Stay Cool

with these Hot

SUMMER

Recipes!

PORTONERO2 oz. Pisco Portón1 tsp. fresh lime1 tsp. simple syrup1 slice fresh ginger1 dash bittersGinger ale

Pour first five ingredients into a tall glassed filled with ice. Add ginger ale. Stir and garnish with a lime wedge.

THE TEXAS SIPPER1 ½ oz. Tito’s Handmade Vodka¼ oz. elderflower liqueur2 oz. fresh grapefruit juice1 oz. grapefruit soda

Shake Tito’s Handmade Vodka, elderflower liqueur and grapefruit juice over ice and strain into a rocks glass with fresh ice. Top with soda and garnish with a mint leaf.

THE TEXAS SIPPER1 ½¼ oz. elderflower liqueur¼ oz. elderflower liqueur¼2 oz. fresh grapefruit juice1 oz. grapefruit soda

Shake Tito’s Handmade Vodka, elderflower liqueur and grapefruit juice over ice and strain into a rocks

CUCUMBER DILL-ICIOUS2 parts Crop Organic Cucumber Vodka1 part fresh lime juice½ part agave nectarMuddled cucumber and dill

Muddle cucumber, dill and agave nectar. Add Crop Organic Cucumber Vodka and lime juice. Shake over ice and strain into a martini glass. Garnish with a cucumber slice.

SeasonsMenu_Jun11.indd 3 6/14/11 12:06:06 PM

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cheFScOrner

What do you do when life gives you lemons? Do you simply make lemonade? Do you add some

vodka and soda water? if you are reading this column, then what you are probably

doing is fi nding out the lemons’ food cost, yield, and shelf life. When a chef or manager is working on putting together a menu or simply redefi ning one, it takes a little more than some ambitious ideas and a creative mind. reworking a menu is like remodeling a house, all you want to do is throw the paint on and start buying accessories. nobody wants to spackle, sand, tape, or edge; but these preparatory steps lead to a polished fi nished product. the grit work is where you must be more detail oriented than any other step of the entire process. everything else is simply cosmetic and can be changed more easily and with less cost, once fi nished.

So what is it that is killing your food cost and bringing down the bottom line of your kitchen? Some of the most obvious things are the easiest to overlook. are you using the best supplier for your menu needs? the best thing to do is to use your purveyors to their maximum potential. they are there for your business, not the other way around. Save an invoice on your next delivery, preferably one where you order most if not all of your essentials. after you have this, call foodservice providers that are the major competitors of the one you are using such

as, gFS, Sysco, etc… have them send out the area sales rep for your location and show them what prices you are getting. Like any other business in sales they will be compelled to beat the prices the competing company is giving simply to gain your business and take it from them. they are only sacrifi cing a few dollars per item, where in turn, gaining your business is a large amount of profi t added to their bottom line. no one walks onto a car lot and buys a car at sticker price, especially if you’re terrelle Pryor. this kind of switch is easier to make on a private ownership level since corporations rely on consistency in product nationwide. however it never hurts to do the research, the market evolves and changes every day and so should your business. Purveyors aren’t inclined to change all of the prices as they change in cost when it benefi ts their profi tability, especially if you are just cutting them a check for the total each week.

KitchenS tODaY are Over rUn BY

cOnvenience, aS iS the cULinarY WOrLD that

SUrrOUnDS US. Once you are confi dent with your

foodservice providers, then you have to turn directly to the kitchen to “trim the fat” and get the most out of your product. One of the best ways to lower your food cost within the kitchen is to utilize your help. Your chefs/cooks aren’t just food preparation drones, they are what they are made into. if you sign the paycheck, you make the rules. Bottom line is they are on the clock working for the money coming out of your pocket. it is your job to train them into the best employee they can be. these employees are open minds waiting for your direction, which means they can be sanitation professionals, effi ciency gurus, speed demons, and hospitality masters. as it pertains to food cost, say you are serving steak and you buy fi let mignon in 7oz portions for roughly 5 dollars cost to you. Why not buy

the entire tenderloin at 7 dollars a pound ( for you math majors out there, 16oz in a pound, giving you 2-7oz fi lets and change per pound ) and cut your food cost in half simply by training someone to clean a tenderloin. that is cutting food cost on one of the more extreme levels, however it all translates. Frozen french fries at 20 dollars for 30 pounds versus fresh cut fries, that need washed and cut, for only 20 dollars, if that, for 50 pounds. Kitchens today are over run by convenience, as is the culinary world that surrounds us. the problem is that too many things are main stream, fast food, chain restaurants, food service, even all the way to education. Some schools are off ering a culinary degree for one year of classes. it’s like learning how to survive in antarctica by training in the desert, or leaving cleveland to win championships in miami, neither has proved to work out very well.

the ways to lower your cost are all around you but it is hard to bring them into focus when you are in the same business going through the same processes day to day. So i am inquired to know what problems are being faced by owners/chefs/managers everywhere. Don’t just sit back and wait for one of my expertly prepared hypothetical situations to apply to you, write in to me at [email protected]. give me an opportunity to help you, the reader, by showing you something you might be overlooking. help is everywhere in this business you just have to be humble enough to ask for it.

and for anyone wondering what i do when life gives me lemons, i squeeze them on my lobster. cheers!

What tO DO With aLL theSe LemOnS?? how to make Smart changes to Your menu BY QUinn m. aLLen cSc

Quinn allen, cSc

MALIBU STORM1 part Malibu Black2 parts cola

In tall glass combine Malibu Black and cola. Garnish with a cherry or a lime wedge.

LIMONAGE A TROIS MARTINI2 oz. LeSin French Vodka½ oz. to ¾ oz. limoncello or lemon-flavored simple syrup Shake LeSin French Vodka and limoncello vigorously. Pour into lemon sugar-rimmed martini glass. Garnish with lemon twist or wedge.

SEASON'SMENU

SEASON'SMENU

BLACKTHORNE2 oz. Michael Collins Irish Whiskey

1 oz. dry vermouth2 dashes Angostura bitters3 dashes absinthe

Stir with ice and strain into a chilled absinthe-rinsed martini glass. Garnish with a lemon zest twisted over the top of the drink, then drop in drink.

TOP PICKS frOm The UlTImaTe COCKTaIl Challenge.

WILD IRISH ROSE1 ½ oz. Michael Collins Irish Whiskey¼ oz. grenadine½ oz. fresh lime juice2 oz. club soda

Shake whiskey, grenadine and lime juice with ice, then strain into a Collins glass and top with club soda. Add ice cubes and stir.

CLASSIC PINA COLADA1 cup ice1 ¼ oz. light rum2 oz. pineapple juice2 oz. Coco Real Cream of Coconut

Pour ingredients into a blender, adding ice last. Blend and pour into a Hurricane glass. Garnish with a pineapple wedge and a cherry.

HARMONIE BLUSH2 oz. Hpnotiq Harmonie1 oz. premium vodkaSplash cranberry juice

Shake all ingredients well and strain into a martini glass. Garnish with a candied violet or lemon twist.

BOTRAN GUATEMALAN PUNCH½ oz. Botran Solera Rum¾ oz. lime juice½ oz. sugar in the raw syrup¼ oz. St-Germain Elderflower liqueur1 oz. pink grapefruitFresh rosemary


Stay Cool

with these Hot

SUMMER

Recipes!

PORTONERO2 oz. Pisco Portón1 tsp. fresh lime1 tsp. simple syrup1 slice fresh ginger1 dash bittersGinger ale

Pour first five ingredients into a tall glassed filled with ice. Add ginger ale. Stir and garnish with a lime wedge.

THE TEXAS SIPPER1 ½ oz. Tito’s Handmade Vodka¼ oz. elderflower liqueur2 oz. fresh grapefruit juice1 oz. grapefruit soda

Shake Tito’s Handmade Vodka, elderflower liqueur and grapefruit juice over ice and strain into a rocks glass with fresh ice. Top with soda and garnish with a mint leaf.

CUCUMBER DILL-ICIOUS2 parts Crop Organic Cucumber Vodka1 part fresh lime juice½ part agave nectarMuddled cucumber and dill

Muddle cucumber, dill and agave nectar. Add Crop Organic Cucumber Vodka and lime juice. Shake over ice and strain into a martini glass. Garnish with a cucumber slice.

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By Jeffery

Lindenmuth

ith myriad brands collectively representing over 30% of the U.S. spirits market by volume in 2010, vodkas have struggled to differentiate themselves over the last decade. Much of the one-upmanship regarding infusions, number of distillations and fancy fi ltrations has, thankfully, faded away. Americans realize quality vodka can be distilled

from virgin potatoes like Sweden’s Karlsson’s Gold, infused with bison grass like ZU from Poland or, as with Double Cross’ approach, seven times-distilled and seven times-fi ltered in Slovakia’s Tatra Mountains. It may be fi ltered through diamonds, in the manner of Diamond Standard Vodka, or undergo activated carbon and ceramic candle processes like Poland’s Vesica potato vodka. Or, it could result in 34 distillations with no fi ltration at all, the technique Swedish import Purity favors. What remains are some topics that have transcended trendiness, to become enduring parts of the sprawling vodka landscape. While fl avor, process and quality will always count among connoisseurs, these are some of the other movements that matter. >>>

The Purity

Martini

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GREEN GOES MAINSTREAMWhen Whole Foods Market appeared in 1980, it was one of a half dozen natural food markets in America and organic was outside the mainstream, but the natural and eco-friendly attitude has now permeat-ed our lives, including wine and spirits. Be-cause vodka is relatively quick to produce compared to aged spirits, it has been at the forefront of organic spirit production.

Crop Organic Vodka was introduced about three years ago, making it a veteran of sorts among organic spirits. Accord-ing to Joseph J. Magliocco, president of Chatham Imports, Inc., consumers under-stand that there is real value to the organ-ic brand. “In order to be USDA certifi ed organic, you not only need 95% of the in-gredients to be organic, but also other re-strictions, like the exclusion of genetically modifi ed crops. We source grain from four farms in Minnesota and people appreciate that we are keeping pesticides out of those fi elds,” says Magliocco. While the 95% restriction leaves plenty of room for non-organic fl avoring, Magliocco chose to use pricier organic essences of cucumber and tomato for Crop’s fi rst fl avor extensions that truly refl ect farm fl avors.

According to Peter Wijk, president of Kanon USA, Inc., organic is a neces-sary part of distilling Kanon Vodka in Sweden. “We distill one time and only use the heart of the distillate. This is to

get the very best liquid and bottle it with spring water. Distilling one time takes a lot more effort and care to achieve. It costs more as only the best organic ingre-dients will do,” explains Wijk. In keep-ing with its sustainable mantra, the heads and tails of the distillation, not suitable for bottling as Kanon, are donated for biogas production.

Organic brands that wish to succeed for the long-term need to rely on more than just organic certifi cation, according to Magliocco. “That is part of who we are, but we also focus on making the best pos-sible product,” he says. And, as the cat-egory matures and more organic vodkas enter the market, there is the question of whether the organic certifi ed label be-comes devalued. “I think it runs the risk of being commoditized for sure,” says Wijk. “But it will take a while. It is very hard for the ‘big boys’ to follow. Not many will make the effort and accept the cost to the bottom line that it takes to back into sus-tainable and organic production. It’s ex-pensive to start with, so imagine what it would do to the bottom line for a million-plus case brand?”

Of course when companies like Wal-Mart became engaged in organic produce, it made the products more affordable and more available for all, so it seems it is just a matter of time until we see a million-case organic brand. With a reputation for building such brands, John Frank,

vice chairman of Sidney Frank Import-ing Company, Inc. says, “In setting out to create the world’s smoothest vodka, we discovered that the best product we could develop actually qualifi es us as an organic spirit.” That product is American Harvest Organic Spirit, described as organic vodka & organic fl avor. The product is innova-tive not only in its environmental initia-tive, but by living on the ambiguous fringe of vodka, with a toe in the category while also existing as a category unto itself.

“Consumers today are looking for more in the brands they consume than ever before. While they are value-driven, they are looking for brands that connect with them on an emotional basis that resonate with their values. They seek out brands that benefi t the greater good, whether that be from a local community standpoint, reduction of environmental impact or greater economic good. We be-lieve that organic has a very compelling sales proposition and is not only better for the consumer, but also the environ-ment,” says Frank.

Moon Mountain Vodka is the cre-ation of master distiller Gerry Webb, who brings vodka distilling experience from other Diageo vodka brands—Smirnoff and Cîroc. Inspired by the organically grown Moon Mountain Vineyard in Sonoma County, Webb sources locally grown organic corn and distills in a tra-ditional copper pot. Despite the artisanal

V O D K A G O ES G R E E N | a selection of natural, eco-friendly and organic vodkas

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promotion of the product and a bottle that hints of its winemaking inspiration, Diageo brings to market a USDA certifi ed organic vodka with an SRP of $19.99.

Dean Phillips, president and CEO of the Phillips Distilling Company, producers of Prairie Organic vodka, welcomes more brands to the organic movement. “My hope is that a heav-ily marketed organic brand will open new channels for organic certified products,” says Phillips. “When we in-troduced Prairie we thought an organic statement was the only attribute we needed to succeed. We’ve come to re-alize that organic is a terrific attribute, but it can’t ever be the only one.”

Other vodka brands have found ways to appear more environmentally and so-cially conscious without necessarily go-ing to the effort of organic certifi cation. For instance, McCormick Distilling’s eco-friendly 360 touts its 80% recycled glass bottle and green distillery features like CO2 reclamation. For every swing-top bottle closure returned via a prepaid envelope McCormick gives $1 to envi-ronmental causes. Krü 82 does away with

the glass altogether, packaging its vodka in stainless steel canisters that can be re-used for water or other liquids, appealing to active lifestyle consumers. Ultimat, meanwhile, the vodka from the Patrón Spirits Company’s portfolio, encourages consumers to reuse and repurpose the bottle. With one peel of the label, the beautiful cobalt blue decanter easily con-verts into a vase or other container. And Crystal Head, Dan Aykroyd’s quadruple-distilled vodka triple-fi ltered through Herkimer diamond crystals, is packaged in a stunning skull-shaped bottle that has become a coveted collectible.

THE FLAVOR DIVIDEFlavors remain important line extensions for iconic brands. Consider Smirnoff and Stolichnaya, which popularized citrus, blue-berry and vanilla. Or SKYY, which shook up the scene with its Infusions vodkas in vari-eties such as dragon fruit and blood orange.

Smaller brands are carving out in-teresting fl avor categories of their own, like in the case of fi g-fl avored Figenza. “Today’s fl avored vodka category can re-ally be broken down into three distinct sub-parts: original fl avors, fun fl avors and sophisticated fl avors. While each of these

V O D K A C A M PA I G N S

Eco-friendly appeal continues to permeate all aspects our culture. It’s also proving a solid niche for vodka producers interested in broader flavor profiles.

How do quality vodka brands stand out from the others? With a targeted campaign, of course. Here’s how Grey Goose and Ketel One are capitalizing upon the power of TV to connect with consumers. >>>

Grey Goose:Grey Goose wants fans of its vodka to have an enjoyable summer, hanging out with friends. Enter “Reunion,” the 30-second national ad that encourages living life to the fullest. Beginning with a toast to “It’s been too long,” the com-mercial emphasizes the importance of getting together and reconnecting with the people who matter most over Grey

Goose Original, La Poire, L’Orange and Le Citron. “Reunion” is intended to drive consumers to Grey Goose’s “Celebrate the Best of Summer” hub on Facebook, where fans will have access to cocktail recipes, home entertaining tips and info on Grey Goose Summer Soiree events.

Ketel One:Dutch super-premium vodka, Ketel One, has just unveiled its new “Gentlemen, This is Vodka.” campaign, delineating a group of male friends enjoying Ketel One in various inspiring, responsible drinking occasions. The three engaging spots, di-rected by The Fighter’s David O. Russell, are amplifi ed by the track “Money for the Weekend” from Brooklyn, NY-based band Alberta Cross.

Alberta Cross, the band, appears in Ketel One’s new TV spots

Grey Goose’s new “Reunion” TV spot debuted in May

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©2011 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka, 40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA

Enjoy the World’s Finest Vodka™ Responsibly. CHOOSE FINLANDIAfinlandia.com

Quality Comes With A PriceOurs Happens To Be Much Better

sub-parts offers something important to both the end-consumer and to the trade, as a brand builder it is important to recognize and appreciate which of these categories your brand falls within,” says Jared Resnick, Figenza Vodka national brand director.

A single fl avor is a bet on both the popularity of that fl avor and the qual-ity of the product, and Resnick believes that the popularity of fi gs in cooking and the partnership with the renowned Behn Family of Eckernförde, Germany, have given this singular vodka, in a captivating purple bottle, a winning recipe. “I do be-lieve that because we are only focusing on one unique product, we are able to take more time and put more resources into the entire process of creating Figenza,” says Resnick.

Brands like Sonnema VodkaHerb have already proven the ability to build loyal fol-lowings for a proprietary fl avor, especially with bartenders who seek new fl avors for original cocktails. With aromatic hints of rosemary, cedar and juniper Sonnema has managed to straddle the line between vod-ka and gin, making it a brand that defi es substitution in cocktail recipes.

Sometimes successful fl avors emerge through serendipity. Adam Kamenstein, CEO of Voli, credits his wife for coming upon the fusion fl avors that are as much a hallmark of Voli as its low-calorie con-tent. “We had bottles of samples at home of, among many others, an orange-fl a-vored vodka and a vanilla-fl avored vodka. The fl avors and fragrances were exquisite on their own. Nevertheless, one night, my wife and I began our own experiment-ing, and combined the orange and vanilla fl avors on the rocks. The outcome was extraordinary, and I decided we should bottle the fusion,” says Kamenstein, not-ing the fl avor resembles a creamsicle. “At the end of the day, we were pleasantly sur-prised by how many loyal Voli customers we have simply because of our fl avors.”

42 Below Vodka, known for its fun marketing strategy, also goes sophisticated when it comes to fl avor, choosing distinc-tive varieties that refl ect its New Zealand heritage. Its U.S. imports include vod-kas fl avored with passionfruit, kiwi and

Manuka honey, a monofl oral honey of New Zealand with a distinctive dark color and rich fl avor.

“We wanted to make sure we respect our heritage in the product and give con-sumers a taste of what it means to be a Kiwi by only creating fl avors native to New Zealand. For example, you won’t see us making a vanilla or strawberry vodka because they are not native to our homeland,” says Borys Saciuk, 42 Below brand ambassador, noting that Manuka Honey is a favorite among mixologists for its uniqueness.

A sense of place is also important to L’Chaim. This kosher vodka, made on Is-rael’s Coastal Plain, in Or Akiva, sources its own spring water and foregoes fi ltering. It undergoes a specially-commissioned three-distillation production process that

results in vanilla aromas and a slightly spicy fl avor that stays true to a formula handed down through several generations of European and Russian Jews.

In terms of fun fl avors, value-priced UV vodka from Phillips Distilling takes the cake, with its latest fl avor: cake. “I’m a little early, but cake looks to have the potential to be our biggest selling fl avor within a year,” says Phillips. “Cake really fi lls a need at cel-ebrations like weddings, birthdays, anniver-saries. It appeals on an impulse level.”

Pinnacle Vodka, from White Rock Dis-tilleries, Inc. in Maine, certainly has no fear of too many fl avors, with nearly 30 in its portfolio. Most recently, it has capitalized upon the growing dessert category with its breakout whipped cream fl avor. Chocolate whipped, cotton candy and cake fl avors round out the confection-inspired lineup.

Karlsson’s Swedish

Open

Vesica Fizz

Purity Swedish

Rose

N A T U R A L V O D K A CO C K T A I L S

American Harvest’s Southern Harvest

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Vodka was first distilled in medieval times for

medicinal purposes and became popular in the

16th Century. Its name means “little water.” It

was scarcely known in the U.S. till the ‘50s.

Vodka is a spirit that just can’t be ignored

in this day and age. There are so many new

brands and styles hitting the marketplace. Now

you find vodka made from quinoa, wheat, pota-

toes, bison grass, apples and grapes. Smaller

craft distilleries are popping up all over lending

their unique hand and ingredients.

Vodka is a great canvas for creating unique

flavors to sip alone or to use for cocktails. It

can be used to make fruit, herb, spice and even

protein infusions. Going to your local coffee

and tea store is a great place to start. There

really is no limit to what you can do.

If you are the kind of person that doesn’t

really like gin then try vodka in classic

cocktails like the Negroni or the French 75.

Cherry Sour

1 ½ parts Pucker Cherry Tease Vodka

¾ part Amaretto

¼ part lemon juice

¼ part lime juice

1 egg white (optional)

Combine all ingredients

into a cocktail shaker.

Dry shake all ingredients

first with no ice. Then add ice

and shake vigorously. Strain

into a glass with fresh ice.

Garnish with orange.

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BEAMIXOLOGISTFrom Stephanie Schneider, Huckleberry Bar, Brooklyn NY

Burnett’s, with a collection of 24 all-natural vodka fl avors, from watermelon to lime to a brand new whipped cream iteration, now boasts one of the larg-est portfolios in the category. Support-ing this growth is the newly launched “Always Your Favorite” consumer and trade advertising campaign.

Other producers have elected to play the fl avor game in entirely differ-ent ways. Cult favorite Tito’s Hand-made Vodka encourages consumers to make their own creative infusions with a tutored online video featuring creator Tito Beveridge. Some of Beveridge’s fi rst forays into spirits were making fresh in-fusions for friends and family, but when he turned to distilling he opted for a pure vodka. “Flavors are great, but the best way to make them is to infuse farm fresh, seasonal ingredients on your own. Why settle for a chemical-based version of what someone else thinks mango tastes like, when you can so easily get fresh mangoes in season and make your own version?” says Nicole Portwood, brand manager.

PRICE STILL MATTERSAccording to DISCUS, value priced vodka showed substantial growth in 2009, up over 10% in volume while premium and super-premium registered declines. In 2010, that fl ight to value continued, with value brands holding on to the previous year’s gains and add-ing another 3.8% by volume to achieve a total of 25.8 million nine-liter case sales, led by brands like Tvarscki, Popov and Kamchatka, to account for

about 43% of vodka sales by volume. Premium brands including Smirnoff, Svedka and Sobieski remain the sec-ond largest price segment by volume, representing about 28% of case sales. Super-premium was the big winner on a percentage basis, up 17.7% on a small base following recent declines.

As consumers look for value in new places, previous sleeper brands have received new attention. According to Impact Databank, while Pernod-Ricard’s Absolut posted modest growth of 3.3% year over year for 2010, its lesser-known Frïs Vodka propelled upwards of 37.5% over the previous year.

Other brands have managed to bring super-premium style at a value price, creating vodka brands that em-brace the Target effect. Wódka Vodka from Poland, priced around $10 in grocery stores, has an eastern bloc aesthetic and trades openly on price, with social media campaigns that boast “Great Vodka. Priced Right.” and “Es-cort Quality. Hooker Pricing.”

And while Svedka does not trade as overtly on price, selling at about $12/750ml and $18/1.75L, the futur-istic ambitions portrayed in Svedka’s advertising seem to be panning out, making it the fastest growing imported vodka in 2010.

The impressive growth in these brands suggests that the $10 to $12 750ml and the $15 to $20 1.75L es-pecially in the off-premise, seem to be in the current sweet spot for both trading up from entry-level vodka and trading down to affordable but well-branded products. ■

Smaller brands are carving out interesting flavor categories of their own, and sometimes exist solely as flavored brands.

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Absolut San Francisco is the newest city to get a coveted shout-out from Absolut. Limited-edition Absolut SF is the latest in the iconic vodka’s city-inspired series, featuring a blend of grape, dragon fruit and papaya fl avors to capture the city’s motley cultures. Meanwhile, newcomer Absolut Oriental Apple melds East and West with its mix of fresh apples and spicy ginger.

EffenClassic cocktails like the Bloody Mary get elevated with Effen’s crisp new cucumber fl avor, containing the essence of freshly vine-ripened cucum-bers and other natural fl avors. “Cucumber is one of those fl avors that translates so well to cocktails, and Effen’s cu-cumber vodka does just that. Effen Cucumber with a sprig of basil, fresh lime, a dash of sugar and some club soda is the perfect summer refresher,” shares David Nepove, national president of the U.S. Bartender’s Guild. “Mixing with Effen Cucumber brings the garden to the glass with a beautiful aroma of ripe cucumbers that is the perfect comple-ment to that cooling, tall vodka Collins.”

FinlandiaCoinciding with the release of its redberry and raspberry fl a-vors this summer, Finlandia in-troduces its new “melting ice” bottle, designed to capture the natural form of ice as it moves from solid to liquid, in tribute to the glacial ice that covered Fin-

land 10,000 years ago. A new custom-font label and colors, along with the

return of the facing reindeer on the logo, complete the look.

GeorgiGeorgi has 15 different fl avored vodkas in its portfolio, including bubble gum, the only candy cane on the market and a

non-imitation whipped cream version. The premium vodka is four-times distilled, yet value priced—the reason Phyllis Valenti, EVP of Star Industries, distributor for the vodka, says Georgi’s fl avors resonate with consumers. “In these economic times, we can offer a great product and a reasonable cost,” she notes.

Hangar OneCalifornia-made Hangar One vodka, combining Viognier grapes and Midwestern wheat, comes in an array of color-ful fl avors such as Buddha’s Hand Citron, Mandarin Blos-som and Kaffi r Lime. Fraser River Raspberry, spiced pear and chipotle are part of Han-gar One’s exclusive Tasting Room Series.

PinnacleAfter the breakthrough releases of sweet tooth-indulgent whipped cream and cotton candy fl avors, Pinnacle Vodka continues to nurture its confectionery inclinations with its new cake fl avor, reminiscent of a slice of white cake topped with rich white frosting.

PuckerSophisticated and playful merge in brand new Pucker Vodka, geared to life-loving ladies. Stephanie Schneider of Huckleberry Bar in Brooklyn, NY, highlights the versatility of Sour Apple Sass, Grape Gone Wild, Cherry Tease and Citrus Squeeze with a slew of bold cocktails.

SmirnoffAmong Smirnoff’s expansive collection of fl avors, raspberry is currently in the spotlight with a new commercial centering on The People’s Challenge, a vodka taste test that pits Smirnoff Raspberry up against other raspberry-fl avored vodkas. To further bolster the brand, Smirnoff is fl aunting cocktails includ-ing the “Raspberry Sun” with cranberry and orange juices.

SvedkaSvedka’s new grape fl avor, made from juicy West Coast Concord grapes, debuts next month, joining clementine, citron, raspberry, vanilla and cherry. It works in cocktails like the “Grape a’ Go-Go” with ginger ale and lime juice.

Three OlivesThe range of Three Olives vodkas is vast, from root beer to Rangtang. The newest to the portfolio is Dude. As its name implies, it aims to reach a male-skewed demographic with this tangy lemon-lime fl avored English vodka.

VoliLow-calorie cocktails are fast becoming a powerful year-round trend among calorie-con-scious imbibers. Voli light vodkas, distilled from French wheat and pure spring water, tap into this desire by offering a spirit with 25-40% fewer calories than other vodkas on the market. Voli’s array of fusion fl avors—espresso-vanilla, orange-vanilla, raspberry-cocoa—lends itself well to interesting creations like the “Blushing Berry” and “Nutti Espresso.”

by Alia

Akkam

hen we checked in on the vodka category last summer, a rising spectrum of fl avors—from green tea to plum—was the biggest trend we noticed. In fact, our colorful pull-out chart revealed hundreds of vodka variants. A year later, fl avored vodka, satisfying consumer demand for interesting new taste profi les, continues to fl ourish. Here’s a look at what’s new: >>>

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However, what if the tax changes were accompanied by amnesia of the for-mer prices? With no recollection of how much wine or milk cost previously, there would likely be little or no change in the consumption of milk and wine. Consumers

look for coherence in their decisions, and each purchase of wine is related to their memory of purchases they’ve made before, reasons Ariely. This is the nature of Ari-ely’s brilliance, to understand the decisions we make and why we make them.

Price recollection makes discount-ing work. Consumers like feeling as if they got a bargain, therefore “sales” sell wine. However, like the prover-bial butterfl y that causes a typhoon, these same discount sales can create new price memories, irreversibly dam-age brands, infl uence future sales of the brand or even impact whole categories and wine at large. Can we discount our-selves into a situation where consumers undervalue wine?

FFINND YYOUUURR AAANCCHHORRDiscounting of wine poses a “slippery slope,” according to Mark Merrion, senior vice president of national sales, Wilson Daniels, a family-owned, wine sales and marketing company. “We want to achieve short-term goals, but we also want to be smart and look to the long-term,” says Merrion.

Because many of the wineries in the Wilson Daniels portfolio are family-owned and operated wineries, they have the luxury of not answering to Wall Street or public shareholders, and are able to ride out market downturns, therefore discounts are less appealing to many of them. “When you want to protect your core brand, your business and your heri-tage, you don’t want to price discount, be-cause you may be giving away that equity forever. Can you ever get it back? Defi -nitely. But you’ll hear that once you move to $60 it is very hard to get back to $75,” says Merrion.

Ariely refers to prices that stick in our minds as fair for a product or service as our “anchor” prices. It is a powerful idea, and through a series of fascinating social experiments he demonstrates that our initial anchors can be incredibly strong—and long-lived. Why does gasoline seem expensive to many of us, even though it has trailed far behind the infl ation rate of other goods? Most of us who have driven for a while rely on an irrelevant anchor price. Someone who purchases a wine on sale at $60 and enjoys it will likely contin-ue to consider that wine worth $60, not

n the New York Times bestseller Predictably Irrational (Harper Collins, 2009) author Dan Ariely and James B. Duke, professor of Behavioral Economics at Duke University, imagine what would happen if two new tax structures were introduced: one that increased the price of milk by 100%, and another that decreased the price of wine by 50%, essentially discounting the wine. Clearly, the prices would affect consumption, and as Ariely contends, “Many people would walk around slightly happier and with less calcium.” >>>

It’s About More Than Just Numbers

the

Science of DISCOUNTING

By Jeffery

Lindenmuth

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Vodka360.com© 2011 Earth Friendly Distilling Co., Weston, MO 35% alc./vol. (70 Proof) Drink Responsibly. Drive Responsibly. Exist Responsibly. Facebook is a registered trademark of Facebook, Inc.

® www.facebook.com/360vodka www.twitter.com/grahamkimura For all your 360 updates, follow us at:

The people have spoken and awarded 360 Double Chocolate the Platinum - Best in Class SIP medal! The SIP Awards is the only international spirits competition leveling the playing fi eld for established brands and newcomers alike by enlisting consumers as judges.

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$75. Once we’ve had the fi rst experience for $60, a higher price suddenly seems very unfair, making it unlikely that you’ve gained a future customer as the higher price returns.

David Lane, COO for Terlato Wines International, seems to have the right idea, then, in suggesting that shallow dis-counts are the best bet for winning new consumers for a brand, while encourag-ing some immediate sales. “When you offer wine at 30, 40 or 50% off, there is absolutely no benefi t other than reduc-ing inventory,” says Lane. “Contrary to that, a shallow discount gives the re-tailer a reason to promote your product. And, if you can get an item promoted through shallow discounts and gain trial it gives you a long-term chance with that consumer.” The key is to not set an ini-tial anchor price so low that subsequent price increases rule the wine out from purchase altogether.

Some of the best practices for dis-counting include not just the price itself, but also the way in which a consumer per-ceives the discounted price. “It depends on how you think about the new price: Is it a new price or is it a discounted price? If it is on the shelf, at $9.99, you will accept the price, you think it reasonable and that will remain your price. This is one of the interesting things about coupons: they are able to enhance the effective price, with-out us feeling like the long-term price has changed,” says Ariely.

Other ways to affect a temporary men-tal discount might be to give a clear rea-son for the discount, however legitimate or not it may be. Ariely suggests that a holiday sale, last of vintage sale or other special occasion can help to avoid setting a lower anchor price and lets the consum-er know the price will be temporary. You might have an Arbor Day wine sale, an unusual reason to discount wine for sure, but consumers will limit their expectation of that price to their Arbor Day celebra-tions. “It would actually be good if wine had an expiration date, because it would

then be easier to reduce it in price,” says Ariely.

Many in the industry are already aware that deep discounts and competitive pric-ing can have impacts not only on a brand, but also across brands and categories. In the current case of Australian wine, a sin-gle brand, Yellow Tail, is the clear category leader, accounting for 40% of Australian wine sales in the U.S. Priced at about $7 for a 750ml bottle, Yellow Tail is holding steady, even as the top 10 Australian table wines have declined an average of 5.2% in 2010, according to Impact Databank. And, on-premise sommeliers continue to report not just waning, but negligible, interest in high-end Australian wines.

“I think when a brand is this large it becomes an umbrella brand, a brand that can cover a larger set of brands. So, there are lots of brands under ‘Australia,’ but they infl uence each other in a broader way, and the benefi t or damage that you can do with an umbrella brand is much bigger. Once you convince people that they can get good Australian wine for $7.99, that is what they will believe and continue to look for,” says Ariely. At what point might we create new anchors, or umbrella brands, not merely for a wine-producing nation, but for wine at large?

TTHEE DDISSCOOOUNNTT AALLLTEEERNNAATTIVVEHaving seen some of the nuances of discounting, our irrational response to price changes and its potential ramifi cations, it’s not surprising that many choose the safer approach of avoiding discounting altogether. “We think an incentive that is born of a quality statement is a good alternative to a discount,” says Lane. One inspired example is charitable contributions, like Terlato’s Federalist Zinfandel, which contributes a donation for every bottle sold to the VFW Foundation’s “Return the Favor” campaign, providing emergency fi nancial assistance and other services for families of deployed troops. Similarly, The Markham Mark of Distinction program awards two $25,000 grants to worthy community projects designed to make a difference. These types of programs offer an incentive to purchase, and institute a discount in a positive way in the mind of certain consumers, without changing the anchor price they pay.

Sometimes avoiding a discount situ-ation means thinking bigger, like the cre-ation of a whole new brand. With New Zealand wine experiencing a similar slug-gishness to Australia, Wilson Daniels stepped in to help Mount Nelson, pro-ducer of a heralded 90-point Sauvignon Blanc, create a second label. “We created a label called Frenzy, priced about $10, and we were able to take some of the fruit commitments that Mount Nelson had and divert them to Frenzy. It was a win-win be-cause it was something new to sell and the managers at Mount Nelson were grateful,” says Merrion, noting that 10,000 cases sold with little effort.

When discounts are necessary to move inventory or meet obligations, it can be good policy to exercise caution about where, and how widely, they appear in the market. Limiting the discounts to certain regions, states or venues can avoid damaging the larger market for the brand long-term. “In those states that separate

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on- and off-premise, you might choose to limit discounts to the on-premise. It’s a good formula because not everyone sees the discount and you can get the wine on by-the-glass and gain trial in the mouth of consumers,” says Merrion, acknowledging that the on-premise is “tough real estate” and poses a greater challenge than simple off-premise discounts. Large purchasing control states are also frequent clearing houses for deep discounts, like Pennsyl-vania with its Chairman’s Selection that serves as a frequent dump for large excess inventory at low prices, yet keeps it neatly contained to a single state, with no ship-ping and minimal advertising.

AA LOOWWER PPRICCCE ISN'TT EEEVEEERYYTTHIINNGThe Internet has created a very price-competitive environment for online retailers, where consumers can comparison shop nationwide and see discounted prices from different and far-fl ung markets. However, discounting may remain a losing proposition for many bricks and mortar retailers. “If people are coming to buy wine, as in a wine shop, I don’t think there is much benefi t to discounting. You may persuade them to purchase a particular brand that is on sale, but they were coming to buy wine anyway. It is very tricky what it can do to profi t long-term,” says Ariely.

Many wine retailers are keenly aware of this, and focus their efforts of adding selection and quality and service, rather than rockbottom prices. However, the pricing pressure often comes from the big-box, grocery and drugstores. These re-tailers have an entirely different goal—to create unplanned wine purchases. Here, wine fi ghts for the same dollars as orange juice, so it makes sense to motivate with deeper discounts, even though these pric-es reverberate through brands and wine retail stores. Impact notes the average price of Australian wine in food and drug stores is $5.99.

Wine retailers are faced with fi ghting both competitive pricing and long-term

anchor prices. “I believe people are always motivated by price, but if wine is what you spend your money on, the question swings to quality-to-price (QPR) ratio,” says Melissa Sutherland Amado, director of marketing at New York’s 67 Wine & Spirits. “People generally want to drink good wine, but there still are folks who want to pay 1970s prices and psychologi-cally they can’t accept if a wine they loved 20 years ago at $7.99 now sells for $12.99 in 2011.”

While 67 Wine & Spirits offers the best prices they can on each bottle, they do not offer case discounts, preferring to focus on perks like free tastings and free shipping in NY State for minimum orders. “Tapping into the mindset of consumers who plan to purchase wine involves more than price. It often involves thinking about answering the question: Why? Why would consumers purchase from one store when, in a crowded marketplace, we’re es-sentially all selling the same thing. If you can answer the why, I think you’re devel-oping a roadmap to differentiating your business. That is how you acquire and, hopefully, retain customers,” says Amado.

Discounts can even work against a retailer that offers them. Once we’ve ac-cepted the price of something, we are surprisingly tolerant of the same price. For instance, we don’t carefully evalu-ate each time we insert $2 into the sub-way, or purchase a $4 coffee because we have made that decision once and

determined it is a fair price according to Ariely. “There are people who have a wine habit, and they are used to particu-lar brands and spending maybe $25 for a bottle. They don’t revisit those decisions often and do the whole cost benefi t analy-sis,” says Ariely. By introducing discounts, we invite consumers to revisit that deci-sion. Following a sale or discount, Amado says she has witnessed a phenomenon where people will wait it out for the next sale, or hunt online to fi nd the lower price. By revealing that cheaper pricing is a possibility, you can drive consumers from your store.

“I believe a retailer needs a clear cut strategy of how they are going to stand, and I think one based on discounting is very tenuous. I think service, selection, knowledge, location, delivery are all hard-er for people to come in and challenge,” says Lane. As Ariely notes, these are the great benefi ts of selling wine, as opposed to milk.

“We have a romantic attachment with wine that does not exist with milk, where we can talk about the people and places and production,” says Ariely. “The most devastating thing would be to produce something like wine, that is little more than grape juice and alcohol, where the wine is made chemically and sold cheaply and has none of the character and natural fermentation. If that happened, no one would swirl and enjoy, and that could kill wine beyond anything,” says Ariely. ■

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A wave of liqueurs, amaros and fortified wines grab the attention of bartenders.

The New Back BarN

ot so long ago, when a madness for neon bright drinks served in giant martini glasses ruled the scene, bartenders looking to create new cocktails employed a simple formula: add fruit juice and liqueur to vodka. Those days have waned in most markets as trends and cus-

tomers have embraced different types of drinks. The movement to quality ingredients has encouraged the use of many house-made syrups, fresh fruits and juices, and there is a dwindling in-terest among bartenders and consumers for many once-popular liqueurs.

It’s not news that classic big brand cordials and liqueurs are having a hard time in the midst of the cocktail revolution. But

many of the smaller brands of liqueurs, amaros and fortifi ed wines that arrived in the past fi ve years—from Hum Botanical Spirit to Harlem Kruiden —with modest expectations are fi nding, as the cocktail vanguard pushes for less sweetness, more fl avor com-plexity and a touch of appetizing and savory bitterness, that they are part of a new back bar. Replaced, you may have noticed, are many of the creamy and unctuous after-dinner standbys; their spaces taken by such brands as Aperol, Averna, Domaine de Canton, St-Germain, Rothman and Winter and others that get poured more frequently in today’s cocktails. Few customers are ordering glassfuls of these brands, but they are now essential tools in the drink kit of many bartenders.

At Macao Trading Company in NYC, owner Dushan Zaric says bartenders are inspired by cordials

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The entire range of drink modifiers is in flux today. Since the apple martini gave birth to a wave of sour fruit liqueurs that proved faddish in the extreme, ma-jor companies have shied away from in-vesting much energy into building new brands on-premise, content with driv-ing sales of established international favorites. While many liqueurs still do extremely well, especially off-premise in the holiday season, most are getting little attention in bars.

The most notable cordials in terms of growth lately have been St-Ger-main and Domaine de Canton, while off-premise, it’s varieties of sweet fla-vored whiskey—Red Stag, Wild Turkey American Honey and Evan Williams Honey Reserve—that are moving into the cordial space. Lately, Brown-For-man rolled Jack Daniel’s Tennessee Honey out into the fray. Some major brands have returned to old formulas and line extensions—Galliano is now once again predominantly herbal, and owner Bols has introduced the coffee-enhanced Ristretto.

DISCOVERING THE OLDDushan Zaric, owner of New York City’s Employees Only and Macao Trading Company, says the new back bar is developing as a result of the level of creativity of the modern bartender: “All these new —or old—cordials are definitely inspiring. They have differ-ent flavor profiles, different sugar lev-els, different alcohol by volume than what is in the market, so bartenders get inspired.” In drink making, he points out, too much sweetness is almost im-possible to overcome, and many of the classic brands are overpowering: “Once you start mixing with them, you can’t take the sugar out. You can add sweet-ness but not remove it.”

It’s an inevitable change, adds Tip-pling Brothers bar consultant Tad Car-ducci, who represents Averna and other

brands for New York-based im-porter Domaine Select. “Five years ago, everybody was hot and heavy on non-potable bit-ters, either fabricating their own or obtaining the more obscure brands. That market is saturated now, so it follows that the big bottle bitters would be the next in line,” he explains.

The range of fl avors in Fernet Branca, Zwack, Ramazotti and other bitters offer bartenders a broad palate to work with, and new brands keep arriving; Pernod Ricard just reintroduced Becherovka to the U.S. while Tempus Fugit Spirits’ Gran Classico is making a splash in the San Francisco cocktail scene.

Entrepreneurs are hard at work on recipes to recapture old stand-bys like Crème de Yvette, now available not only from St-Germain maker Cooper Spirits International, but also in the portfolio of Munich bartenders Stephan Berg and Alexander Hauck, who helped revive the aromatic bitters category with their Bitter Truth brand. They’ve branched out with herbal liqueur E*X*R, and are about to launch a pimento dram here. “The bartender loves products that he never had before, that he can use to dis-cover new ways of mixing,” says Berg.

“They are very open-minded and are keen to play with all these new offerings in the spir-it rack that are emerging.”

Importantly, it’s bartender—and customer—demand for the new that’s driving the trend. As Jeff Josenhans, bartend-er at Grant Grill at the US

Grant Hotel in San Diego points out, many of these flavors on the new back bar have been around for some time, but now that they are available more broadly, the curiosity factor has boosted interest. “Mixologists and som-meliers are pushing the envelope as far as the quality of their cocktails go, and they’re interested in product differen-tiation and the small subtle differences to make their cocktails different,” he says. “A lot of these smaller producers simply make better products, and there just wasn’t a market before.”

While bartenders might once have been concerned about potential custom-er push-back over unusual ingredients, today they are generally as adventurous as the bartenders, Josenhans says.

Eric Seed of importer Haus Alpenz is widely credited with developing a small market for products like Zirbenz Stone Pine liqueur and the Rothman and Win-ter line of fruit liqueurs through close interaction with the country’s bartend-ers. With his importation of French Dolin vermouths, known to be lighter, drier and less pungent than their larger rivals, Seed has helped them rethink their awareness of that fortified wine. “First and foremost with the revival in interest in classic drinks, folks are look-ing at the quality of ingredients and taking a fresh look at the proportions they’re using in the drinks,” he says. As something closer to the original propor-tions replaced the uber-dry martini, the spotlight fell on modifying vermouths, which had become an afterthought on the order sheet. “Today, any bartender with a shred of credibility is taking ver-mouth off the back bar and handling it

Tippling Brother’s Tad Carducci says its time for “big bottle bitters”

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like a wine,” says Seed. Lately, interest has increased for his products in wine-focused restaurants starting to pay more attention to its cocktails.

FLAVOR, AUTHENTICALLYFor many cocktail-oriented bars and restaurants, seasonal menus are a re-quirement, to keep customers interest-ed, employ seasonal drinking trends and to prove drink bona fides. This spring, brands like Aperol, Lillet, Cocchi and Campari appeared on countless menus, just as Averna, Ramazotti and other ro-bust, dark amaros did last fall.

Aperol’s story is worth repeating. Returned to the U.S. in 2008 through the Aperol Spritz, a light, long drink with Aperol and soda, the brand has been growing in triple digits. “Mixolo-gists have really embraced Aperol, and it’s through this cocktail creation that on-premise growth has been built. And, as a result we are now seeing it translate into the off-premise,” says Stephanie Kubacki, senior marketing director for Aperol at Palm Bay.

The climate that allowed the rela-tive success of brands like these em-boldened Dave Racicot to develop his line of organic cordials, Thatcher’s, in flavors including tres chiles, elder-flower and cucumber. “There has been a real advocacy from top mixologists all

the way to people at home to use better, more refined and cleaner tasting ingre-dients,” he says.

Like many bartenders, Racicot be-lieves that cordials like Thatcher’s that focus on capturing real fl avors as opposed to more artifi cially-crafted brands, have an advantage in today’s culinary-driven bar scene. He’s not the only one; last year he entered into a distribution agreement with Beam Global for the products.

While many of these brands get routine play in bars today, their util-ity hasn’t been exhausted yet. Carducci points out that brands like Averna get featured in many fall and winter menus in strong and stirred drinks like varia-tions on the Manhattan. But in south-ern Italy, amaros are frequently served in hot weather with juices and soda as a long refresher. To illustrate this, he fre-quently serves the “Top Cat” with fresh lemon juice, Averna, muddled straw-berries and Fanta orange soda.

The one caution is voiced by Zaric, who warns that many of these brands have become as faddish as sour liqueurs once were, as many bartenders struggle to keep up and rely too much on the flavor de jour. With some brands so overexposed to be called “ketchup for bartenders,” it is a danger, although it must be noted that Heinz and its rivals sell an awful lot of catsup. It’s a luxury problem most of these brand owners would welcome. ■

MEET THE NEGRONI

At the recent opening bash of New York City’s spring multi-day event, the Manhattan Cocktail Classic, one of the gala’s highlights was Campari’s Negroni bar, where star barman Tony Abou-Ganim stirred up the defi nitive version of the Italian classic, made with Campari, gin and sweet vermouth in equal parts. The growth and rediscovery of imported and American-made potable bitters and amaros has encouraged creative bartenders to craft new versions of the drink.

In San Francisco, in fact, the new Negroni movement has erupted, as bartenders and customers discover a liking for recipes introducing other amaros, such as Gran Classico, made in Switzerland. Bar owner Duggan McDonnell at Cantina offers one made with his own brand of pisco (Encanto) and Gran Classico. Scott Beattie at Spoonbar in Healdsburg offers three types of Negronis on his menu: a classic, the “Boulevardier” with the gin swapped for bourbon; and the “Tempus Fugit” made with Old Tom gin and Gran Classico.

Others lighten the drink by using Campari’s less astringent cousin, Ap-erol, or with artichoke liqueur Cynar or Fernet Branca. Some bartenders, following the lead of London’s Tony Conigliaro, are rounding off the bitterness by aging their Negronis in barrels or bottles.

A classic Campari Negroni

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In addition to the fact that the grape is an exceedingly diffi cult variety to work with, California has experienced two problems with its Pinot Noirs: Much of it has been grown in climates too warm for the variety, and winemak-ers have been guilty of producing Pinot Noirs that are too ripe, too big and too high in alcohol for this delicate variety. Pinot Noir is not about power; it’s about subtlety and fi nesse.

Most—even the Pinot Noir purists who maintain that great Pinot Noir wines hail exclusively from its original home, Burgundy, France—will concede that California can make some good Pi-not Noirs from Sonoma’s Russian River Valley, Santa Barbara, Carneros and Anderson Valley in Mendocino County.

However, until I discovered the Pinots of the Extreme Sonoma Coast, I have never tasted a Pinot Noir outside of Burgundy that I thought was really out-standing —or in the modern parlance, a 95 to 100 point wine.

Two years ago, I traveled to the Sonoma Coast explicitly to taste Pinot Noirs. Three situations prompted my journey: I had been reading about the great 2007 vintage in Sonoma, particularly for Pinot Noirs, and I decided to visit old friends, such as Bob Cabral, winemaker at Williams Selyem, and Don Hartford, who helms Hartford Court (aka Hartford Family Wines), to taste through their 2007 Pinot Noirs; secondly, I had recently discovered a Littorai Pinot Noir in a

New York restaurant, was amazed with its quality and decided to visit Littorai’s winery; and thirdly, I had just tasted a sample of another previously unknown Pinot Noir, a 2006 Willowbrook Cellars (made from Marin County grapes, along the coast just south of Sonoma), and was astounded by how much I liked the wine. These two Pinot Noirs had delicacy, balance, fragrance and fi nesse, words I had seldom used to describe California Pinot Noirs.

To Taste is to BelieveSuffi ce it to say that this momentous trip changed my entire perspective. I discovered that Pinot Noirs in the style that I enjoyed were being made from grapes grown primarily along the westernmost part of the Sonoma Coast, about two to twelve miles inland. That area is now being referred to as the West Sonoma Coast by many of the vintners (yet others, including myself, prefer the term “Extreme Coast”) to distinguish it from the huge area that makes up the Sonoma Coast AVA.

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The Sonoma Coast AVA is an um-brella appellation that includes roughly the entire western half of Sonoma County, from the Mendocino border in the north to Marin County, Carneros, and San Pablo Bay in the south (includ-ing the prestigious Russian River Valley region). This means that any producer making a Pinot Noir within this huge territory, even, say, 40 miles from the Pa-cifi c Coast, can label his wine “Sonoma Coast.” The handful of producers (most of them small, family-owned opera-tions) making Pinot Noirs close to the coast began calling their area the West Sonoma Coast.

The cool, windy climate of this area creates an entirely different terroir. As I was driving towards the Pacifi c Coast in the spring of 2009, I noticed a precipi-tous drop in temperature (about 15°F in fi fteen minutes) by the time I reached the coast, accompanied by strong winds. Most West Coast vineyards are located on the hillsides high up in the Sonoma Mountains to catch the sun and avoid all-day coastal fog, and the Petaluma Gap, a 15-mile virtual wind tunnel, al-lows ocean breezes to whip through which brings cool winds in mid-after-noon that follow protective morning fog (so that vineyards don’t suffer too much from summer heat)—even if all of them are not strictly coastal vineyards.

Syrah, Zinfandel and Chardonnay—also cool-climate-loving varieties—grow in this part of Sonoma, but Pinot Noir is the star. Up until my discovery of West Sonoma Coast Pinot Noirs, I had been somewhat of a fan of the more-estab-lished Pinot Noirs of the Russian River Valley. For example, I have been visit-ing and tasting Williams Selyem Pinot Noirs at the winery in the RRV since the early 1990s, when co-founder/winemaker Burt Williams was still there. I had no-ticed even then that I usually preferred his Pinot Noirs from the Coast (Summa Vineyard, Hirsch Vineyard and Coast-

lands Vineyard). The coastal Pinot Noirs were made in a more elegant, delicately fruity style. They generally were lighter in color and body than Russian River Valley Pinots. This was confi rmed for me two years ago, when I tasted 2007 Wil-liams Selyem Pinot Noirs with current winemaker Bob Cabral.

A Transforming LandscapeMeeting owner/winemaker Ted Lemon of Littorai for the fi rst time turned out to be an education in Pinot Noir for me. Again, my clear favorite wine was Littorai’s 2007 Hirsch Vineyard, from the True Coast. I never got to meet winemaker Joe Otos of Willowbrook Cellars, but I did speak to him on the phone, and he sent me a few samples of other 2006s (Willowbrook’s fi rst vintage). One, the 2006 Willowbrook Cellars DuNah Vineyard from the True Coast, was outstanding.

Growing season temperatures along the West Sonoma Coast are almost as low as possible for grapes to ripen, av-eraging in the low 70s in the daytime, and dropping to the 40s at night, both because of the effect of cool winds. The growing season is extremely long; most of the grapes are harvested from late October to early November (really late for California). Vineyards have thin, shallow, very rocky soil—an asset for growing Pinot. Growers must contend with cold spring seasons, along with very small crops and the threat of au-tumn rains, and the stressed vines pro-duce small, concentrated grapes, which result in wines of greater complexity. Consequently, West Sonoma Coast Pi-nots sometimes need two or three years’ longer bottle aging than other Califor-nia Pinot Noirs, and they also tend to age longer.

Thirty years ago, the main activity along the hillsides of the West Sonoma

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Coast was sheep grazing. The climate was considered just too inhospitable for growing grapes. Remember, vineyards in California were primarily in warm grow-ing areas at that time. In 1977, Daniel and Marion Schoenfeld planted Wild Hog Vineyard fi ve miles in from the Pa-cifi c, east of the town of Fort Ross. They have been making wines since 1977 and were certifi ed organic in 1981— special-izing in Pinot Noir and Zinfandel. The Schoenfelds opened their own winery in 1990. Wild Hog makes about 1,000 cases of Pinot Noir annually.

Another who helped put the West Sonoma Coast on the map has been David Hirsch. He planted his own vine-yards in 1980 on a mountain range a few miles from the Pacifi c and Fort Ross. Back then, Hirsch was just a grape grow-er, supplying some of the top Russian River wineries such as Williams Selyem and Littorai. In 2002, Hirsch founded his own winery, and so now you can buy Hirsch Vineyards Pinot Noir. Its new winemaker is Ross Cobb, who also has his own family winery.

In the late 1980s, Flowers Vineyard and Winery came to the West Sonoma Coast, followed by the Cobb family, with its renowned Coastlands Vineyard. Coastlands also started as grape growers but now make their own wine from its vineyard. Peay Vineyards arrived later, and the rush was on. Today, about 50 growers have vineyards on the coast,

many with their own wineries, and an-other 60 or more wineries outside the coast source their grapes here.

Last year, I met Jasmine Hirsch, sales and marketing director of Hirsch Vineyards and daughter of David Hirsch. I proposed conducting a West Sonoma Coast Pinot Noir tasting in New York in 2011, and Jasmine agreed to help me gather samples from coast producers, most of whom she knew personally. In early March of this year, the Wine Me-dia Guild, a group of New York-based wine writers, hosted a luncheon that included 21 West Sonoma Coast Pi-not Noirs from 17 of the best wineries making Pinot Noirs on there. I tried to obtain Pinots from only the exceptional 2007 vintage, but this proved impos-sible because of the limited availability of the vintage now, and so we included fi ve 2009s and four 2008s along with twelve 2007s. In retrospect I’m happy we included the other vintages; 2009 seems to be another great vintage for Pi-not Noir on the West Sonoma Coast. In contrast to the ’07 and ’09, 2008 seemed to be of average quality, with one notable exception.

Getting to Know PinotOur three guest speakers from the Coast were Ross Cobb of Cobb Wines, the son of David Cobb (founder of Coast-land Vineyard); Jason Jardine, wine-maker of Flowers Winery; and Jasmine Hirsch. For most of the writers, these wines—with the exception of the bet-ter-known names such as Flowers, Hart-ford Court and Williams Selyem—were an introduction to West Sonoma CoastPinot Noirs.

As I expected, the tasting was a rev-elation for most of the group, who had come to expect fuller-bodied, heavier Pinot Noirs from California. I purposely excluded a few expensive Pinot Noirs, such as Kistler, Aubert and Marcassin (the last two retail for $200 and up per bottle) because of their price and their

In the order of tasting, here are the 21 True Coast Pinot Noirs we tasted; prices are approximate retail, per bottle:

● 2009 Hirsch Vineyards,“The Bohan Dillon” ($30)

● 2009 Red Car, Sonoma Coast ($30)

● 2009 Peay Vineyards,Pomarium Estate ($52)

● 2009 Failla, Hirsch Vineyard ($65)

● 2009 Lioco, Hirsch Vineyard ($60)

● 2008 Red Car, Platt Vineyard “Dreamland”($60)

● 2008 Freeman Vineyard,Sonoma Coast ($40)

● 2008 Pfendler Vineyards,Sonoma Coast ($45)

● 2008 Cobb Wines, Coastland Vineyard ($78)

● 2007 Freestone Vineyard, Sonoma Coast ($40)

● 2007 Flowers Winery,Frances Thompson Vineyard ($65)

● 2007 Evening Land,Occidental Ridge Vineyard ($45)

● 2007 Williams Selyem,Hirsch Vineyard ($120)

● 2007 Wild Hog Vineyard, Estate, Sonoma Coast ($30)

● 2007 B. Kosuge, Hirsch Vineyard ($50)

● 2007 Flowers Winery, CampMeeting Ridge Vineyard ($68)

● 2007 Hirsch Vineyards,“San Andreas” ($60)

● 2007 Drew Family Estate,McDougall Vineyard ($45)

● 2007 Cobb Wines,Emmaline Vineyard ($68)

● 2007 Littorai, The Haven Vineyard ($75)

● 2007 Hartford Family Winery,Far Coast Vineyard ($70)

21 True Coast Pinot Noirs

The vineyards at Flowers Winery

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scarcity. Retail prices for the wines ranged from $30 to $78 for all but one (William Selyem’s Hirsch Vineyard was $120).

Very few of the above wines were less than good; many were exceptional. What surprised me is that two of my favorites are among the least expensive: Hirsch Vineyards

“the Bohan Dillon” 2009 and Wild Hog Estate 2007, both retailing for $30.

Hirsch’s ’09 “the Bohan Dillon,” made from younger vines of Hirsch Vineyard and purchased grapes from neighboring vineyards, is exuberant, precocious and charming; totally delicious right now, and an indication of the promise of the 2009 vintage. The 2007 Wild Hog Estate was the most delightful 2007 Pinot Noir to drink now. The other 2009 Pinot Noir that I admired was Failla’s Hirsch Vineyard.

The one 2008 which shined was Cobb’s Coastland Vineyard. Unlike the other 2008s, Coastland was substantial and vibrant, with a potential for aging. Ross Cobb, a young man barely 40, is winemaker of his own Cobb Wines, which includes his family Coastlands Vineyard and other vineyards. Ross had previously worked as assistant winemaker/oenologist at Williams Selyem and as winemaker at Flowers Winery. He is now also the winemaker at Hirsch Vineyards.

The 2007 West Sonoma Coast Pinot Noirs lived up to the reputa-tion of the vintage. All of the wines ranged from very good to superb. In addition to the “Best Buy” Wild Hog Estate Vineyard I mentioned earlier, Williams Selyem Hirsch Vineyard stood out for its depth and potential longevity; Flowers Camp Meeting Ridge Vineyard, typically its best Pi-not Noir, was excellent, an exciting

TODAY, ABOUT 50 GROWERS HAVE VINEYARDS ON THE COAST, MANY WITH THEIR OWN WINERIES, AND ANOTHER 60 OR MORE WINERIES OUTSIDE THE COAST SOURCE THEIR GRAPES HERE.

Littorai Wines in western Sonoma County; Littorai winemakersTed and Heidi Lemon

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wine with a brilliant future; Hirsch Vineyards “San Andreas,” its fl agship wine, showed depth and complexity; winemaker-owner Ted Lemon’s Litto-rai The Haven Vineyard was smashing. Many critics consider Ted Lemon the premier winemaker of Pinot Noir in the U.S., and I will not dispute that. Hartford Family Winery’s Far Coast Vineyard, near Annapolis in the north, needs time; it will be long-lived, and is destined to be one of Hartford Court’s greatest wines.

The Burgundy AlternativeMy favorite Pinot Noir of the tast-ing was Cobb Wines’ 2007 Emmaline Vineyard. This is my style of Pinot Noir: very aromatic, delicately fl a-vored and complex. By the way, the ’07 Emmaline contains only 12.9% alcohol; the ’06 Cobb Emmaline has 12.8%. When is the last time you’ve seen a California wine with less than 13% alcohol?

Three other West Sonoma Coast Pinot Noirs that I’ve tasted previously rival Cobb’s 2007 Emmaline Vineyard in greatness. Littorai’s 2007 Hirsch Vineyard, which I tasted at the win-ery in 2009 but which was not avail-able for our tasting, is one of them; this monumental, complex wine is Littorai’s standout 2007, in my opin-ion. Another is Willowbrook Cellars’ 2006 DuNah Vineyard, made in the delicate style of a True Sonoma Coast Pinot Noir. A pleasant note is that all Willowbrook Cellars Pinot Noirs, still little-known, are outstanding values. The third is Hirsch Vineyards 2007 Estate Block 7 Pinot Noir; it’s such a thrilling wine to taste, clearly for me Hirsch’s best Pinot Noir.

For lovers of Pinot Noir, West Sonoma Coast Pinot Noirs are wines to seek out. I urge you to try some of the wines I’ve mentioned in this col-umn. For my palate, they are the best Pinot Noir wines being made outside of Burgundy today. ■

Carroll Kemp was a movie producer when he and his business partner, Mark Estrin, made 50 cases of

wine in his L.A. garage back in 2000. Produced from a single ton of grapes, and named Red Car in tribute to the red electric trolley cars that ran throughout Los Angeles until the early 1960s, the duo’s small-batch bottlings soon earned some impressively high scores and started getting attention.

The secret obviously wasn’t in a superior winemaking facility or even winemaker expertise (Kemp and Estrin had never made wine before). It was, Kemp was convinced, the source of his grapes—the West Sonoma Coast. “Climate is the single most infl uential factor determining the potential quality of fruit and the West Sonoma Coast climate is ideal: cool and temperate, with a long, cool and dry growing season,” he says.

Kemp soon quit his job and moved his family north in 2004 where he purchased land atop a coastal mountain range on the West Sonoma Coast. The 2009 vintage is Red Car’s fi rst full harvest from the estate vineyard, and today Red Car has three tiers in its portfolio: Boxcar, Trolley and a Reserve tier of single-vineyard wines.

The West Sonoma Coast “is truly cool climate viticulture, literally on the edge—grapes struggle to ripen here, on the margin of viability,” says Kemp, an outspoken member of the West Sonoma Coast Vintners (see box). “Our Platt Vineyard is so marginal that we have yet to get even one ton per acre from it. But the long, cool and dry growing season allows grapes to ripen slowly. It gives us the ability to develop fl avor without high sugar.” Kemp does his part—his winery is 100% gravity fl ow, he uses entirely native yeasts for fermentation, works only with heritage clones and doesn’t think his leaf canopies (“When you restrain the fruit character, you allow other complexities to emerge,” he says)—but he is a true believer in the West Sonoma Coast as a “game changer” for California Pinot Noir.

WHY WEST IS BEST:One Man’s Journey to West Sonoma CoastBY KRISTEN BIELER

West Sonoma Coast Vintners is a brand-new association of wineries and growers on the coastline of Sonoma County, that is getting more active in advocating the distinctiveness of its region (www.westsonomacoast.com).

Current members of the WSCV are: Benovia Winery, Benziger Family Winery, Boheme Wines, Ceritas Wines, Chasseur Wines, Cobb Wines, Evening Land Vineyards, FAILLA Wines, Flowers Vineyard & Winery, Fort Ross Vineyard & Winery, Freeman Vineyard & Winery, Freestone Vineyards, Hawk Hill Vineyard,

Hirsch Vineyards, LIOCO, Littorai Wines, Martinelli Winery, Patz & Hall Wine Company, Peay Vineyards, Ramey Wine Cellars, Red Car Wine Company, Small Vines and Whetstone Wine Cellars.

The fi rst weekend in August, the West Sonoma Coast Vintners will host the WOW (West of West) Wine Festival (www.westofwestwine.com) to draw attention to the region and its wines. Held one hour north of San Francisco in the coastal hamlet of Occidental, the festival will showcase 30 producers including many of the region’s stars.

WEST Sonoma Coast Vintners

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Paul Duffy, Pernod Ricard USA’s affable chairman and CEO, is as realistic as he is optimistic when it comes to assessing his com-

pany’s recent history and future trajectory. “A few years ago, we were very good at transactions and making acquisitions, but we weren’t as strong when it came to cre-ating organic growth and really building our brands,” he shares. “That has changed, and today we are positioned to grow at a faster rate than our competition.”

What marks a new era for Pernod Ricard has been a long time in the mak-ing. At a recent briefi ng in New York, Philippe Dréano, chairman & CEO, Pernod Ricard Americas, highlighted just how dramatic the international wine and spirits giant’s evolution has been, recapping the three “big bangs” in the last decade alone: the Seagram’s ac-quisition in 2002, the addition of much of the Allied Domecq portfolio in 2006 and the purchase of Absolut Vodka in

2008. “We went from the #5 player in the spirits business with no vodka, to becoming the #2 player in the industry with one of the strongest premium port-folios out there with net sales up 14% last year,” he describes.

A Bright American FutureLike all international conglomerates, Pernod Ricard has its sights set on the U.S. market, and if Duffy seems bull-ish about the future of the company’s American division, he has good reason. The U.S. represents the largest profi t pool of any nation—$10 billion—and strong demographics—the U.S. popula-tion is estimated to hit 392 million in 2050. The recession is quickly becoming a memory as the on-premise returns to growth and the trend towards premium-ization returns.

Just last year the premium, super-premium and ultra-premium categories were all in decline, but they are all now showing strong growth, with the super- and ultra-premium segments increas-ing over 12% (for the 52 weeks ending

Setting a Higher BarPernod Ricard USA Fine Tunes its Portfolio and Messaging and Prepares to Capitalize on the New Wave of PremiumizationBY KRISTEN BIELER

CORPORATEPROFILE

THE PERNOD RICARD USA PORTFOLIO CONTAINS THE #1 IMPORTED VODKA (ABSOLUT), THE FASTEST GROWING PREMIUMWHISKEY (JAMESON), THE #1 COFFEE LIQUEUER (KAHLÚA) AND THE #1 SINGLE MALT SCOTCH (THE GLENLIVET).

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4/30/11). “We believe that Cham-pagne sales are a good indicator of the health of the entire marketplace,” said Wayne Chaplin, president & COO, Southern Wine & Spirits of America, one of Pernod Ricard USA’s key dis-tributor partners, who also spoke at the briefi ng. “And Champagne sales are up.”

Plus, every year Americans drink more spirits: The U.S. posted the largest increase in spirits consumption—197.1 million cases estimated in 2011 up from

148.8 million in 2000. Chaplin pointed out that wine and spirits continue to take market share from beer: Beer repre-sented 56% of the beverage alcohol pie in 2000, but only 50% in 2010.

Talking to Consumers in New WaysPernod Ricard USA has identifi ed six priority brands—Absolut, Jameson, Malibu, Chivas, The Glenlivet and Kahlúa—and while they account for 60% of the sales volume, they receive 85% of the company’s marketing spend.

“We allocate a lot of regional and season-al investment for smaller brands, and we keep a watchful eye on our entire portfo-lio—for example, we anticipate exciting future growth from Frïs and Beefeater 24—but our primary focus is on our six priority brands and bringing them to life for our consumers,” explains Duffy.

Pernod Ricard has dedicated tre-mendous resources to the retail envi-ronment, what they consider the “last three feet” in terms of reaching the end consumer. Winning here also requires a keen understanding of who is shopping: The company has found that the buy-ing power among key ethnic segments has nearly doubled in the past 10 years, with Hispanics becoming the most dominant. (In 2050, they will represent 25% of the U.S. population.)

More Reasons to Love Malibu Pernod Ricard has recently been working to refine the Malibu mes-sage—“A Summer State of Mind”—and embrace its Caribbean heritage and culture. Consumers have re-sponded enthusiastically. At the same time, Duffy and his team saw an opportunity to create new usage oc-casions for the brand and open it up to a different consumer: “We released Malibu Black, with a slightly higher proof (35 abv) and less sweet profile, designed to target more high-energy accounts and enable Malibu to move away from the ‘Summer State of Mind’ into a nighttime environment.”

ABSOLUT Ascendance In its fourth year with Pernod Ricard, Absolut is back on a winning streak. At over 11 million cases worldwide, Absolut is the fourth largest spirit on the planet, and has been growing more-or-less ever since it was introduced to the U.S. market in 1979 (at an average of 8% annually). “Even in the year 2000 when the category became much more competitive due to the creation of the super- and ultra-pre-mium vodka segments, Absolut contin-ued to grow and remained the favorite brand of U.S. consumers,” says Philippe Guettat, CEO, The Absolut Company.

The brand experienced a small decline during the 2008 economic crisis, and part of the growth platform that Pernod Ricard provided for the brand included “taking a deep look at how to regain ground in the U.S. and keep the brand a leader,” explains Guettat. A refocus on New York—the brand’s U.S. origins—resulted in a depletions jump of 8%. Nationally, the brand is up 3.9% by volume, thanks to new communications strategies and a focus on cocktails. The highly successful City Series—Absolut Brooklyn and Absolut Boston among them—has illustrated the resonance of re-gional campaigns, and on the heels of the brand’s Wild Tea fl avor last year, Absolut debuted Absolut Orient Apple (apple with a kick of ginger) in early summer.

from left: Paul Duffy, chairman & CEO, Pernod Ricard USA; Philippe Dréano, chairman & CEO, Pernod Ricard Americas; and Pierre Pringuet, CEO, Pernod Ricard

“We look at L.A. as a microcosm of the U.S. future—half the popula-tion there is Hispanic,” Duffy explains.

“That has an amazing impact on the way we speak to our consumers.” Female spend is also increasing in importance: In the U.S., women control approxi-mately 75% of the household spending, which is greater than any other country. Creating more products and messaging that they respond to is a top priority.

The American market differs as well in its thirst for new products. In-novation was a crucial growth driver in 2010, dominated by the white spir-its realm (over 70% of new products fell in this category). All this is com-bined with a consolidated and reorga-nized route to market: “We invest tre-mendous resources to work with the three-tier system, rather than try to go

around it,” says Duffy. “It took us years to get to this point with our distributor partners, and we’re very excited to see what the future holds.” ■

Kahlúa Goes Back to Its Roots“Kahlúa had been stale, static and not energized,” Duffy confesses. “We decided to look at it in a brand new way, which involved rediscovering its origins as a product of Veracruz, Mexico, which many consumers didn’t fully appreciate.” Kahlúa’s new “Delicioso” campaign, which seeks reappraisal and reengage-ment from consumers, has breathed tremendous new life into the #1 selling coffee liqueur.

PERNODRICARD

Jameson: A Brand on FireHands-down one of the most exciting brands in the industry today, Jameson has fl ourished since Pernod Ricard acquired it 22 years ago. It’s hard to believe the brand was once mostly consumed in Europe—today the U.S. is responsible for 33% of its three million-plus case volume. Last year alone it grew 36% in the Americas regions, with double digit growth in each of the 50 states, offi cially becoming a million case brand in November.

“We’ve been very careful to ensure that this growth is healthy—not push- or discounting-driven,” says Alexandre Ricard, chairman & CEO, Irish Distillers. “Throughout the recession, the brand’s sales balance has remained roughly 40% on- and 60% off-premise and our research has shown that the more Jameson is available, the more it sells in any given outlet.” Its phenomenal success isn’t just luck and timing: Per-nod Ricard has heavily invested in the brand in the last fi ve years, upping its spend by 45% in 2008 and 20% more in 2010. Jameson’s creative television campaign also ranks extraordinarily high in likeability, differentiation and persuasion with consumers.

Alexandre Ricard, chairman & CEO,

Irish Distillers

PERNOD RICARD BELIEVES THAT CREATING MORE PRODUCTS AND MESSAGING FOR WOMEN, WHO CONTROL APPROXIMATELY 75% OF HOUSE-HOLD SPENDING, IS A TOP PRIORITY.

right: Philippe Guettat, chairman & CEO, The Absolut Company

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“CLASSIC COCKTAILS” Chairman’s Trophy Winners

Best GIN in a…Aviation: PlymouthExtra Dry Martini: Beefeater London DryGin & Tonic: Beefeater 24Negroni: No. 3 London Dry

Best VODKA in a…

Bloody Mary: VesicaCosmopolitan: Absolut CitronVodka & Tonic: Luksusowa

Best TEQUILA in a…

Margarita w/ Cointreau: Olmeca PlataPaloma: Izkali ReposadoTequila Sunrise: 901 Silver

Best RUM in a…

Daiquiri: Banks 5 IslandMojito: Banks 5 IslandMai Tai: Holey Dollar Silver Coin

Best CACHAÇA in a…Batida de Fresa: LeblonCaipirinha: LeblonCaipirinha de Uva: Leblon

Best COGNAC/BRANDY in a…Brandy Julep: Remy Martin VSOPSidecar: Camus VS EleganceStinger: Camus VSOP Elegance

Best SCOTCH WHISKY in a…

Blood & Sand: Highland Park 12 Years Old Single MaltRob Roy: Highland Park 12 Years Old Single MaltRusty Nail: The Macallan Fine Oak 10 Years Old Single Malt

Best AMERICAN WHISKEY in a…

Manhattan: Bulleit RyeMint Julep: Bulleit RyeOld-Fashioned: George Dickel #12

Best IRISH WHISKEY in a…

Irish Coffee: Jameson GoldWild Irish Rose: Michael Collins Blended

Best ORANGE LIQUEUR in a…

Cosmopolitan: CointreauMargarita: CointreauSidecar: Cointreau

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2011SPIRITSCHALLENGE WINNERS

For more Information on how to enter brands in 2012email: [email protected]

CHALLLLENGE WINNNNERSULTIMATE COCKTAIL CHALLENGE 2011 Announces its Chairman’s Trophy winners for Classic Cocktails and Signature Cocktails

“Classic Cocktails”How it was done: Nearly 200 world-class spirits were evaluated

across 15 major categories in 41 classic cocktail

recipes, developed to highlight the individual

spirit. 30 superior products were awarded the

Chairman’s Trophy, the highest level of recognition.

Ultimate Beverage Challenge (UBC) held its second annual Ultimate Cocktail Challenge April 5-8 at Astor Center

in New York City. Led by Chairman F. Paul Pacult and Assistant Judging Chairman Sean Ludford, judges included

cocktail experts, mixologists, journalists and educators. All cocktails were mixed to serve by handpicked, highly

experienced bartenders under the direction of Leo DeGroff, with the judges unaware of the identity of the entered

spirits. UBC utilizes the most innovative and exacting methodology for evaluation, producing results that are

unbiased, useful and meaningful to both consumers and the trade.

“Signature Cocktails” How it was done: Signature Cocktail Challenge, introduced for the fi rst time this year, is a new, free-style cocktail component of Ultimate Cocktail Challenge that features unique and proprietary recipes that have been created for each brand. Highly experienced bartenders carefully followed the specifi c cocktail recipe that had been provided by the participating brand. Expert judges, who were unaware of the identity of any of the entered spirits, evaluated how the featured spirit performed in the cocktail taking into account the overall taste, balance and presentation.

Foem

The judges for Ultimate Cocktail Challenge 2011

Left: Ultimate Cocktail Challenge 2011Judges at their tables

www.ultimate-beverage.com

FOR A COMPLETE LISTOF FINALISTS, SCORESAND EVALUATIONGUIDELINES, VISIT:

Winning cocktails from both the Classic and Signature Cocktail Challenge will be featured at Ultimate Blast, a gala tasting event on Friday, October 14, 2011 in New York. www.ultimate-beverage.com/events/

“SIGNATURE COCKTAILS” Chairman’s Trophy Winners

GINBeefeater 24: “French 75”Beefeater London Try: “French 75”Hendrick’s: “LA Luna”

TEQUILA

Don Julio Añejo: “Don Julio Luxury Cider House”Familia Camerena Reposado: “Camarena Santa Maria”

RUM

Blackbeard Spiced Rum: “Black Bitter & Stirred”

COGNAC / BRANDY

Gran Duqne D’Alba 12 years old: “Spanish Sidecar”Samogon Unaged Grape Spirit: “From Russia With Love”

SCOTCH WHISKY

Glenfi ddich 12 Years Old Single Malt: “Blood and Sanguinello”

LIQUEURS

Cointreau: “Cointreau Cup” ABSINTHE

Pernod Absinthe: “Green Beast” VERMOUTH

Noilly Prat Original: “Le Flip, C’est Chic” OTHER LIQUEURS

Becherovka Herbal: “Czech-UP”St-Germain: “The St-Germain Cocktail”

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Lu Brow has always fancied herself a “closet cook,” so today’s predilection for culinary cocktails strikes a chord with the bar chef of the Swizzle Stick Bar inside Café Adelaide at the Loews New Orleans Hotel. Trends may come and go, but for this former front-of-house manager who describes the Swizzle Stick as a “love letter to New Orleans,” hospitality is the backbone of any successful bar program.

THE BEVERAGE NETWORK: So, it seems you’re a big fan of this culi-nary cocktail movement?

LU BROW: Absolutely. We’ve seen spirits in the kitchen and food at the bar but this is different. Now chefs are us-ing bitters and I’m learning techniques from them for my drinks. It adds another dimension to cocktails.

TBN: What ingredients do you love working with right now?

LB: It’s summer, so basil, a lot of herbs. I’ve come up with some incredibly ice cold, spicy cocktails for the hot weather inspired by gazpacho. See? It all comes back to food.

TBN: It’s great to see New Orleans, a city steeped in classic cocktail culture, embrace inventive cocktails, too. Have you watched the city’s bar scene transform since you’ve been behind the stick?

LB: I started working here in 2005, post-Katrina, a time of great change. There were bars and res-taurants where you could get drinks, but there were no designated cocktail bars in New Orleans. We had great food, so it was natural to complement that with great cocktails. New Orleans is slow to change, but look how far we’ve come. It’s wonderful to see bartenders from all over the country moving here.

TBN: Interestingly, New Orleans has its own offi cial cocktail, the Sazerac. Does that resonate with guests? Are they always ordering this drink as a familiar ritual?

LB: It’s been great for the city. A lot of people want to try a Sazerac if they haven’t, and have also become curious about the ingredients. It gets them to order other drinks with bitters, too. I’m also comforted any time I travel and see a Sazerac on the menu. They have popped up everywhere.

TBN: There are some classics on the menu – a swizzle, a Sidecar. How do you get guests to try something more adventurous, say one of your Snow-ball creations that playfully nods to the city’s fl avored shaved ice obsession?

LB: Creating trust builds a connection with the guest. It’s essential to fi nd out what they are drinking. It’s the most im-

portant clue in creating something for them they will enjoy. I’m not going to recommend a Sazerac or a gin cocktail with cilantro and cayenne pepper for someone who drinks a Cosmopolitan regularly. A lot of people order ordinary drinks, so when you design a cocktail menu it needs to be approachable so the guest will actually order something and remember that it was really good; it’s one less Long Island Iced Tea.

TBN: You work for the esteemed Brennan family, known for their unparalleled hospitality at Café Adelaide, Commander’s Palace and Brennan’s of Houston. What has the experience of working in such an environment been like for you?

LB: The fact that I work for the Brenn-ans and have dined at Commander’s Palace countless times and still leave feeling surprised is magical. It’s like no other restaurant. I believe a bar should be fi rst and foremost about hospitality, a refuge where you can disconnect from your iPhone. You can not get away from that. The person who drinks vodka or White Zinfandel needs to get the same respect as if they’re drinking a fi ne wine or a complex cocktail. It seems like a simple thing, but sometimes we’re striv-ing to make such great drinks we forget. We have to remember why we are in this industry.

The Ideal HostessLu Brow, The Swizzle Stick Bar, New Orleans, LA

BY ALIA AKKAM

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PLEASE RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLY RESPONSIBLYQ Qream Qream Qream Qream Qream Qream Qream Qream Qream Qream Crème Liqueur. 12% ALC/VOL. ALC/VOL. ALC/VOL. ALC/VOL. ALC/VOL. ALC/VOL. ALC/VOL. ALC/VOL. ©2011 Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Diageo, Norwalk, CT.Q Qream Peach Crème Liqueur. 12% ALC/VOL. ©2011 Diageo, Norwalk, CT.

Created by

PHARRELL W I LLI AMS

Qream_Jul11.indd 1 6/7/11 11:02:49 AM

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april 2010 OhiO Beverage JOUrNaL 63 JULY 2011 OhiO Beverage MONThLY 63

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66 OhiO Beverage MONThLY JULY 2011

Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

July 2011 Division of Liquor Control Price ListD = 1.75 liter L = liter B = 750 ml

Please note: all the following information is provided for reference only, please contact your spirits wholesaler to

confirm all information. STaNDarD PriCe PrOOF

BLeND

0026D OLD ThOMPSON $ 12.55 80.00026L OLD ThOMPSON $ 7.15 80.0 0113B KeSSLer $ 8.75 80.0 0113D KeSSLer $ 17.60 80.0 0113L KeSSLer $ 12.30 80.0 0122B BeaMS eighT STar $ 6.60 80.0 0122D BeaMS eighT STar $ 13.00 80.0 0122L BeaMS eighT STar $ 7.90 80.0 0152B SeagraMS 7 CrOWN $ 9.95 80.0 0152D SeagraMS 7 CrOWN $ 19.95 80.0 0152L SeagraMS 7 CrOWN $ 13.30 80.0 0199D SeNaTOrS CLUB BBN $ 13.65 80.0 0199L SeNaTOrS CLUB BBN $ 7.95 80.02100D CaLverT eXTra BLeNDeD WSKY $ 16.95 80.0 2137D iMPeriaL $112.55 80.0 3701L gOLD aWarD BLeNDeD WSKY $ 4.75 80.0 3972D haLLerS S r S BLN WSKY $ 13.90 80.0 3972L haLLerS S r S BLN WSKY $ 7.95 80.0 4089D gUCKeNheiMer $ 13.00 80.0 4089L gUCKeNheiMer $ 7.15 80.0 5378B KeSSLer TraveLer $ 8.75 80.0 6343L MC COrMiCK BLeNDeD $ 7.65 80.08890B SeagraMS 7 DarK hONeY $ 12.60 71.08891B SeagraMS 7 CrW STONe CherrY $ 12.60 71.0

BOUrBON

0014B aNCieNT age KY STr BBN $ 8.75 80.00014D aNCieNT age KY STr BBN $ 17.10 80.00014L aNCieNT age KY STr BBN $ 10.50 80.00035D aNCieNT aNCieNT age KY $ 19.70 90.0 0035L aNCieNT aNCieNT age KY $ 11.40 90.0 0059B earLY TiMeS $ 9.65 80.0 0059D earLY TiMeS $ 21.05 80.0 0067B JTS BrOWN 4Yr $ 5.75 86.0 0067D JTS BrOWN 4Yr $ 17.10 86.0 0073B OLD graND DaD 4Yr $ 10.55 86.0 0073D OLD graND DaD 4Yr $ 25.50 86.0 0073L OLD graND DaD 4Yr $ 17.85 86.0 0075D eChO SPriNgS 4Yr $ 17.95 80.0 0075L eChO SPriNgS 4Y r $ 10.60 80.0 0087D KeNTUCKY geNTLeMaN $ 15.35 80.0 0087L KeNTUCKY geNTLeMaN $ 8.75 80.0 0104D TeN high 4Yr $ 16.00 80.0 0104L TeN high 4Yr $ 9.45 80.0 0108B OLD FOreSTer 4Yr $ 13.40 86.0 0108D OLD FOreSTer 4Yr $ 26.70 86.0 0144B JiM BeaMS ChOiCe 5Yr $ 10.00 80.0

0144D JiM BeaMS ChOiCe 5Yr $ 32.55 80.0 0163D MaTTiNgLY aND MOOre 4Yr $ 10.60 80.0 0163L MaTTiNgLY aND MOOre 4Yr $ 8.85 80.00171D MarK TWaiN $ 13.15 80.0 0171L MarK TWaiN $ 9.30 80.0 0850B BeNChMarK BOUrBON 8 Year $ 7.90 80.0 0850D BeNChMarK BOUrBON 8 Year $ 15.80 80.0 0891B BirD DOg BLaCKBerrY WhSKY $ 16.85 80.0 0911B BLaNTON BBN $ 39.50 93.0 1497B BULLeiT BBN FrONTier WhSKY $ 19.55 90.0 1497D BULLeiT BBN FrONTier WhSKY $ 43.90 90.0 1497L BULLeiT BBN FrONTier WhSKY $ 21.95 90.0 1499B BUFFaLO TraCe BOUrBON $ 19.50 90.0 1650e JiM BeaM 200ML 4Yr $ 5.10 80.0 1816B WiLD TUrKeY 101 BBN $ 18.45 101.0 1816D WiLD TUrKeY 101 BBN $ 39.60 101.0 1816L WiLD TUrKeY 101 BBN $ 28.95 101.0 2089D BOUrBON SUPreMe rare BLND $ 14.90 80.0 2089L BOUrBON SUPreMe rare BLND $ 9.65 80.0 2094B KeNTUCKY TaverN 4Yr $ 7.30 80.0 2094D KeNTUCKY TaverN 4Yr $ 16.20 80.02094L KeNTUCKY TaverN 4Yr $ 9.65 80.0 2099B OLD CrOW 3Yr $ 7.90 80.0 2099D OLD CrOW 3Yr $ 16.10 80.0 2099L OLD CrOW 3Yr $ 9.65 80.02105B JTS BrOWN 100 $ 9.25 100.0 2919B eLiJah Craig 12Yr $ 19.50 94.02946B evaN WiLLiaMS MiLLeNiUM $ 18.00 86.62948B evaN WiLLiaMS BBN $ 10.20 86.0 2948D evaN WiLLiaMS BBN $ 23.20 86.0 2948L evaN WiLLiaMS BBN $ 11.50 86.0 2949B eZra BrOOKS $ 8.75 90.0 2949D eZra BrOOKS $ 21.45 90.0 2949L eZra BrOOKS $ 12.25 90.0 2955B eZra 101 7Yr $ 12.25 101.0 3073B FOUr rOSeS YeLLOW LaBeL $ 15.15 80.03074B FOUr rOSeS 90 $ 25.95 90.0 3075B FOUr rOSeS 100 $ 32.65 100.0 4065D heaveN hiLL OLD STYLe 4Yr $ 19.70 80.0 4065L heaveN hiLL OLD STYLe 4Yr $ 11.10 80.0 4116B JiM BeaM 4Yr $ 15.85 80.0 4116D JiM BeaM 4Yr $ 32.55 80.0 4116e JiM BeaM 4Yr $ 9.90 80.0 4116L JiM BeaM 4Yr $ 21.10 80.05087B JeFFerSON’S $ 26.35 82.3 5104B JereMiah WeeD CherrY MaSh $ 14.60 90.0 5110B JiM BeaM BLaCK 8Yr $ 17.60 86.0 5110D JiM BeaM BLaCK 8Yr $ 35.20 86.0 5110L JiM BeaM BLaCK 8Yr $ 15.40 86.0 5112B JiM BeaM TraveLer 4Yr $ 15.85 80.0 5122B JiM BeaM DeviL'S CUT $ 22.00 90.05483B KNOB CreeK SNgL BareL rSv $ 35.20 80.0 6845L OLD CharTer 8Yr $ 15.15 80.06880B OLD CrOW TraveLer 3Yr $ 7.90 80.07680B OLD WhiSKeY river $ 22.05 86.0 8355B reBeL YeLL $ 12.25 80.0 8356B reBeL reServe 4Yr $ 16.90 90.6 8375B reD STag $ 17.60 80.0 8375D reD STag $ 36.95 80.0 8375L reD STag $ 24.65 80.0 8435B riDgeMONT reServe 1792 8Yr $ 26.35 93.79600B WhiTeTaiL CaraMeL FLv WhiSKeY $ 16.85 80.0 9632B WiLD TUrKeY 80 BBN $ 14.30 80.0 9632D WiLD TUrKeY 80 BBN $ 31.05 80.0 9635B WiLD TUrKeY 101 TrvLr $ 19.35 101.0 9636B WiLD TUrKeY rUSSeLLS reSv 10Yr $ 25.50 90.09638B WiLD TUrKeY 81 $ 15.80 81.09638D WiLD TUrKeY 81 $ 34.30 81.09638L WiLD TUrKeY 81 $ 19.40 81.09676L WOODFOrD rSv DerBY $ 34.15 90.49680B WOODFOrD rSv MST COLL MaPL $ 77.95 90.4

SPeCiaLTY BOUrBON

0460B BaKerS $ 36.95 107.00575B BaSiL haYDeNS $ 29.95 80.01370B BOOKerS $ 46.65 126.62305B COrNer CreeK reServe $ 27.35 88.02880B eagLe rare SiNgLe BarreL $ 24.60 90.02947B evaN WiLLiaMS SiNgLe BarreL $ 23.90 86.65089B JeFFerSON’S reServe $ 45.75 90.25482B KNOB CreeK $ 28.15 100.05482D KNOB CreeK $ 52.80 100.05482L KNOB CreeK $ 35.20 100.06060B MaKer’S MarK $ 23.75 90.06060D MaKer’S MarK $ 50.15 90.06060e MaKer’S MarK $ 14.60 90.06060L MaKer’S MarK $ 32.55 90.0

Ohio Wholesale Price List

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6064B MaKer’S MarK 46 $ 30.80 94.09617B WiLD TUrKeY 15Yr TriBUTe $ 77.80 101.09627B rare BreeD $ 30.85 110.09674B WOODFOrD reServe $ 29.10 90.4 9674D WOODFOrD reServe $ 59.85 90.4 9674L WOODFOrD reServe $ 34.15 90.4 9679B WOODFOrD reServe SeaSON OaK $ 77.95 100.4 9670B WOODSTONe MiCrO-BOUrBON $ 88.07 94.0

TeNNeSSee WhiSKeY

0066B JaCK DaNieL'S BLaCK $ 16.90 80.00066D JaCK DaNieL'S BLaCK $ 42.15 80.00066e JaCK DaNieL'S BLaCK $ 14.45 80.00066L JaCK DaNieL'S BLaCK $ 29.80 80.02110B JaCK DaNieL'S greeN $ 16.90 80.02110D JaCK DaNieL'S greeN $ 33.65 80.03513B geNTLeMaN JaCK $ 27.35 80.03513D geNTLeMaN JaCK $ 48.50 80.03513L geNTLeMaN JaCK $ 34.15 80.03515B geOrge BiCKeL OLD 48 $ 15.90 80.03515B geOrge riCKeL OLD #8 $ 15.90 80.03523B geOrge DiCKOL 12 $ 20.20 90.03524B geO. DiCKeL BarreL SeLeCT $ 26.80 86.04988B JaCK DaNieL'S TeNN hONeY $ 16.90 70.04997B JaCK DaNieL'S SiNgLe BarreL $ 34.35 94.0

rYe WhiSKeY 0090B OLD OverhOLT $ 13.20 80.01503B BULLeiT 95 rYe $ 19.55 90.05117B JiM BeaM $ 15.85 80.09631B WiLD TUrKeY rYe WhiSKeY $ 19.35 101.09833B rUSSeLS reServe $ 25.50 90.0

BLeNDeD WhiSKeY

0026D OLD ThOMPSON $ 12.55 80.00026L OLD ThOMPSON $ 7.15 80.00113B KeSSLer $ 8.75 80.00113D KeSSLer $ 17.60 80.0 0113L KeSSLer $ 12.30 80.00122B BeaM'S eighT STar $ 6.60 80.00122D BeaM'S eighT SLar $ 13.00 80.00122L BeaM'S eighT STar $ 7.90 80.00152B SeagraM'S 7 CrOWN $ 9.95 80.00152D SeagraM'S 7 CrOWN $ 19.95 80.00152L SeagraM'S 7 CrOWN $ 13.30 80.00199D SeNaTOr'S CLUB $ 13.65 80.00199L SeNaTOr'S CLUB $ 7.95 80.02100D CaLverT eXLra $ 16.95 80.02137D iMPeriaL $ 112.55 80.03701L gOLD aWarD $ 5.70 80.03972D haiLer'S S.r.S. $ 13.90 80.03972L haLTerS S.r.S. $ 7.95 80.04089D gUCKeNheiMer $ 13.00 80.04089L gUCKeNheiMer $ 7.15 80.05378B KeSSLer TraveLer $ 8.75 80.06343L MCCOrMiCK $ 7.70 80.08887B SeagraM'S 7 TraveLer $ 9.95 80.08890B SeagraM'S 7 DarK hONeY $ 12.60 71.0

iriSh WhiSKeY

0281B JaMeSON $ 18.65 80.00281D JaMeSON $ 39.75 80.00281B JaMeSON $ 28.95 80.0 0282B BUShMiLLS $ 20.15 80.00282L BUShMiLLS $ 28.00 80.00908B BLaCK BUST( $ 31.00 80.01519B BUShMiLLS 16 Yr. SiNgLe MaLT $ 58.65 80.01520B BUShMiLLS LOYr. SiNgLe MaLT $ 35.45 80.02074B CLONLarF $ 16.10 80.02268B CONNeMa ra SiNgLe MaLT $ 36.60 80.03003B FeCKiN $ 16.90 80.04895B iriShMaN OrigiNaL CLaN $ 14.80 90.05075B JaMeSON gOLD $ 51.80 80.05079B JaMeSON viNTage reS. $173.90 92.05081B JaMeSON 18 Yr. $ 75.35 80.05083B JaMeSON 12 Yr. $ 34.30 80.05085B JaMeSON TiN $ 18.65 80.05212B JOhN POWer & SON gOLD $ 16.00 80.05384B KiLBeggaN $ 14.30 80.05388B KNaPPOgUe CaSTLe 12 $ 32.85 80.06574B MiDLeTON $117.20 80.06576B MiChaeL COLLiNS BLeNDeD $ 16.90 80.07721L PaDDY $ 28.05 80.08294B POWerS $ 30.00 80.06383B reDBreaST $ 43.05 80.0

8384B reDBreaST 12 $ 64.90 92.09026B SLaNe CaSTLe $ 20.35 80.09317B TULLaMOre DeW $ 18.65 80.09317L TULLaMOre DeW $ 25.45 80.0

CaNaDiaN WhiSKeY

0076B SeagraMS vO $ 11.75 80.00076D SeagraMS vO $ 23.55 80.00076L SeagraMS vO $ 17.40 80.00169D LOrD CaLverT $ 14.50 80.00170B MCMaSTer'S $ 7.00 80.00170D MCMaSTer'S $ 14.90 80.00170L MCMaSTer'S $ 8.85 80.00174B CaNaDiaN MiST $ 8.75 80.00174D CaNaDiaN MiST $ 19.30 80.00174L CaNaDiaN MiST $ 12.25 80.00175D MaCNaUghTON $ 16.65 80.00176B CaNaDiaN CLUB $ 11.45 80.00176D CaNaDiaN CLUB $ 22.00 80.00176e CaNaDiaN CLUB $ 9.25 80.00176L CaNaDiaN CLUB $ 16.30 80.00189B BLaCK veLveT $ 7.90 80.00189D BLaCK veLveT $ 17.55 80.00189e BLaCK veLveT $ 8.60 80.00189L BLaCK veLveT $ 11.40 80.00909B BLaCK veLveT TraveLer $ 7.90 80.00920B BLaCK veLveT reServe $ 11.40 80.0 0920D BLaCK veLveT reServe $ 22.30 80.01570B CaBiN Fever MaPLe FLv. $ 16.85 80.01704D CaNaDiaN BaY $ 13.60 80.01704D CaNaDiaN BaY $ 8.70 80.01716B CaNaDa hOUSe $ 6.60 80.01716D CaNaDa hOUSe $ 12.75 80.01725B CaNaDiaN CLUB reServe 10 $ 14.05 80.01729B CaNaDiaN CLUB TraveLer $ 11.45 80.01730D CaNaDiaN gOLD $ 14.05 80.01730L CaNaDiaN gOLD $ 8.60 80.01731B CaN. CLUB SherrY CaSK $ 16.70 82.61733B CaNaDiaN hUNTer TraveLer $ 6.45 80.01735D CaNaDiaN LTD. $ 14.05 80.01735L CaNaDiaN LTD. $ 8.60 80.01748B CaNaDiaN MiST TraveLer $ 6.75 80.01749D CaNaDiaN reServe $ 9.25 80.02055B CLaSSiC 12 $ 17.60 80.02389B CrOWN rOYaL BLaCK $ 24.80 90.02391B CrOWN rOYaL CaSK NO.16 $ 70.25 80.02393B CrOWN rOYaL eXTra rare $114.15 80.02397B CrOWN rOYaL reServe $ 40.40 80.04041D harWOOD $ 14.50 80.04041L harWOOD $ 8.45 80.04699D NOrTherN LighT $ 12.70 80.04699L NOrTherN LighT $ 8.45 80.05073D JaMeS FOXe $ 12.55 80.07726D ParaMOUNT $ 14.45 80.08050B PeNDLeTON $ 21.25 80.08431B riCh & rare $ 7.00 80.08431D riCh & rare $ 13.60 80.08894B CrOWN rOYaL $ 22.15 80.08894D CrOWN rOYaL $ 47.90 80.08894e CrOWN rOYaL $ 28.50 80.08894L CrOWN rOYaL $ 29.25 80.0 8922B v.0. gOLD $ 14.75 80.08923B SeagraM'S v.0. TraveLer $ 11.75 80.09648B WiNDSOr TraveLer $ 7.90 80.09652B WiNDSOr SUPreMe $ 7.90 80.09652D WiNDSOr SUPreMe $ 17.15 80.09652L WiNDSOr SUPreMe $ 10.95 80.09656B WiSer'S DeLUXe $ 11.80 80.0

SCOTCh WhiSKeY

0201B PiNCh 15 Yr. $ 29.70 80.00202B DeWar'S $ 19.40 80.00202D DeWar'S $ 41.45 80.00202e DeWar'S $ 21.15 80.00202L DeWar'S $ 27.35 80.00204B JOhNNie WaLKer reD $ 22.05 80.00204D JOhNNie WaLKer reD $ 43.25 80.00204L JOhNNLe WaLKer reD $ 28.25 80.00206D USher'S greeN $ 22.25 80.00208B LaUDer'S $ 8.05 80.00208D LaUDer'S $ 17.55 80.00208L LaUDer'S $ 10.35 80.00212B graNT'S $ 14.25 80.00212D graNT'S $ 31.90 80.00213D OLD SMUggLer $ 18.80 80.00213L ODSMUggLer $ 11.45 80.0

creo


0215B ChivaS regaL 12 Yr. $ 25.60 80.00215D ChivaS regaL 12 Yr. $ 58.10 80.00215L ChivaS regaL 12 Yr. $ 38.55 80.00225B CULLY SarK $ 16.85 80.00225D CULTY SarK $ 33.55 80.00225L CUTTY SarK $ 21.10 80.00227B WhiTe hOrSe $ 12.55 80.00232B JOhNNie WaLKer BLaCK $ 33.35 80.00232D JOhNNie WaLKer BLaCK $ 70.05 80.00232L JOhNNie WaLKer BLaCK $ 42.40 80.00238B J&B rare $ 18.95 86.00238D J&B rare $ 40.65 86.00238L J&B rare $ 25.60 86.00239B graND MaCNiSh $ 8.15 80.00239D graND MaCNiSh $ 17.50 80.0 0239L graND MaCNiSh $ 10.60 80.00241D highLaND MiST $ 16.65 80.00241L highLaND MiST $ 9.55 80.00246D iNver hOUSe $ 17.55 60.00246L iNver hOUSe $ 10.35 60.00249D J.W. DaNT $ 13.65 80.00253B BaLLaNLiNe'S $ 13.40 80.01490B BUChaNaN DeLUXe $ 26.35 80.01491B BUChaNaN SPeCiaL reServe $ 66.75 80.01655e MaKerS MarK 200ML $ 7.00 80.02004B Chiv regaL SaLUTe 21 Yr $156.85 80.02005B Chiv regaL 25 $ 209.50 80.02006B ChivaS regaL 18 Yr. $ 51.80 80.02052D CLaN MaCgregOr $ 17.10 80.02052L CLaN MaCgregOr $ 10.60 80.02078B CLYNeLiSh $ 31.05 92.02672B DeWar'SFOUNDerS reServe $ 70.60 80.02673B DeWar'S SigNaTUre $ 189.75 86.02674B DeWar'S SP. reS. 12 Yr. $ 31.75 80.02999B FaMOUS grOUSe 12 Yr. $ 23.90 80.03609B gLeN graNT $ 38.70 80.05145B JOhN Barr reD $ 12.55 80.05220B JOhNNie WaLKer BLUe $ 208.85 80.05225B JOhNNie WaLKer BKL.100 aNNiv. $ 36.85 80.05229B JOhNNie WaiKer gOLD $ 79.05 80.06395B MCLvOr $ 11.65 80.07980D PaSSPOrT $ 20.55 80.08327D QUeeN aNNe $ 18.45 80.08327L QUeeN aNNe $ 9.75 80.08853D SCOreSBY $ 17.45 80.09188B FaMOUS grOUSe 80 $ 19.50 80.09188D FaMOUS grOUSe 80 $ 37.15 80.0

SiNgLe MaLT / SCOTCh

0019B aBerLOUr 12 Yr. $ 31.70 86.00020B aBerLOUr aBUNaDh $ 54.55 119.40031B aBerFeLDY $ 44.10 80.00032B aBerFeLDY 21 $ 150.00 80.00103B arDMOre $ 36.10 92.00107B arDBeg 10 Yr. $ 43.05 92.00375B aUCheNLOShaN3WOOD $ 51.80 86.00377B aUCheNLaShaN CLaSSiC $ 26.50 80.00379B aUChrOiSK $ 24.75 80.00493B BaLveNie SiNgLe BarreL 15 Yr. $ 59.65 95.00497B BaLveNie DOUBLeWOOD 12 Yr. $ 44.90 86.00504B BaLveNie POrTWOOD 21 Yr. $ 137.55 86.01481B BOWMOre LegeND $ 21.25 80.01488B BUNNaheBhaiN $ 47.45 80.01498B BrUiChLaDDiCh rOCKS $ 48.50 92.01751B CaOL iLa 12-Yr. $ 46.95 86.01759B CarDhU $ 37.75 86.02355B CraggaNMOre $ 45.85 80.02491B DeLMOre STiLLMaN 28 Yr. $ 117.60 90.02495B DaLMOre 12 Yr. $ 36.10 80.02498B DaLWhiNNie $ 55.30 66.02500B DaLWhiNNie DiSTiLL eDiTiON $ 65.90 86.03606B gLeNLiDDiCh 12 Yr. reServe $ 34.35 80.03607B gLeN gariOCh $ 16.35 86.03611B gLeNKiNChie 12 Yr. $ 48.30 86.03615B gLeN SPeY $ 162.55 86.03620B gLeNLiDDiCh SOLera 15 Yr. $ 43.95 80.03625B gLeNLiDDiCh aNCieNT 18 Yr. $ 60.50 86.03632B gLeNFarCLaS 17 Yr. $ 93.45 86.03634B gLeNLiDDiCh 15 DiSTiLLerY eD. $ 51.80 102.03635B gLeNFarCLaS 21 Yr. $ 103.95 86.03640B gLeNLiveT 18 Yr. $ 63.15 86.03640B gLeNLiveT 18 Yr. $ 63.15 86.03641B gLeNLiveT 12 Yr. $ 34.35 80.03641D gLeNhiveL $ 68.55 80.03641L gLeNLiveL12 Yr. $ 44.65 80.03643B gLeNLiveT arChive 21 Yr. $ 121.60 86.03645B gLeNMOraNgie 10 Year OLD $ 34.35 86.03646B gLeNLiveT FreNCh OaK 15 Yr. $ 43.05 80.0

3647B gLeNLiveL NaDUrra 16 Yr. $ 51.80 112.43649B gLeNMOraNgieLaSaNLa $ 43.05 92.03654B gLeNLiveLLDaDUrraTriUMPh $ 69.25 96.03655B gLeNMOraNgie FiNeaLTa $ 69.25 86.03656B gLeNMOraNgie QUiNTa rUBaN $ 34.35 92.03658B gLeNMOraNgTeNeCTar D'Or $ 56.15 92.03697B gLeNrOTheS SeLeCT reServe $ 38.80 80.03699B gLeNrOTheS $ 67.75 86.04291B highLaND ParK $ 36.10 86.04296B highLaND ParK 18 $ 86.70 86.05207B J. MCDOUgaLLS BLaDNOCh $ 53.95 111.65231B JOhNNie WaLKer greeN $ 52.65 86.05507B LagavULiN DiSTiLLerS eD. $ 86.90 86.05508B LagavULiN $ 75.60 86.05542B LaPhrOaig 18 $ 61.60 96.05543B LePhrOaigCaSK STreNgTh $ 55.45 115.65544B LaPhrOaLg $ 34.30 86.06012B MaCaLLaN CaSK STreNgLh $ 56.15 117.6 6013B MaCaLLaN 12 Yr. $ 44.80 86.06013D MaCaLLaN 12 Yr. $ 86.00 86.06016B MaCaLLaN 18 Yr. $ 131.20 86.06017B MaCaLLaN FiNe OaK 10 Yr. $ 36.10 80.06016B MaCaLLaN FiNe OaK 15 Yr. $ 69.75 86.06024B MaCaLLaN aNNiverSarY $ 623.20 86.06025B MaCaLLaN 30 Yr. $1,104.05 86.06344B MCCLeLLaNDS iSLaY $ 20.85 80.06346B MCCLeLLaNDS highLaND $ 20.65 80.06747B OBaN DiSTiLLerS eD. $ 78.20 86.06748B OBaN $ 63.25 86.07700B OYO WhiSKeY $ 39.85 92.08983B SiNgLeTON $ 34.40 80.09063B SPeYBUrN $ 16.90 86.09064B SPeYBUrN BraDeN OraCh $ 15.15 80.09145B TaLiSKer $ 53.80 91.69148B TaLiSKer DiSTiLLer eDiTiON $ 60.65 91.69150B TaMDhU $ 19.50 80.09150B TaMDhU $ 19.50 80.09240B TOMaTiN SCOTCh 12 $ 19.50 80.09606B WiLD SCOTSMaN BLaCK LaBeL $ 58.15 94.09671B WOODSTONe CreeK SiNgLe PeaTeD MaLT WhSKY $ 103.95 93.0

OTher WhiSKeY

0876B BerNheiM OrigiNaL WheaT $ 25.60 90.01840B CaKFaDDY CarOLiNa MOONShiNe $ 17.75 80.03526B geOrgia MOON COrN WhiSKeY $ 10.10 80.05255B Jr. JOhNSONS MiDNighT MOON $ 17.75 80.0

BraNDY

0051B aLiZe COgNaC vS $ 16.90 80.0 0084B aNSaC vS COgNaC $ 16.00 80.00089B BeLa OSa $ 19.30 80.0 0341B aSBaCh UraLT BraNDY $ 24.05 80.0 0453B MeTaXa Five STar BraNDY $ 18.65 76.0 0456B COUrvOiSier vSOP COgNaC 4Yr $ 31.75 80.0 0461B heNNeSSY v S $ 27.35 80.0 0461D heNNeSSY v S $ 64.20 80.0 0461e heNNeSSY v S $ 15.25 80.0 0461L heNNeSSY v S $ 35.90 80.0 0462B MarTeLL vS COgNaC $ 24.75 80.0 0463B reMY MarTiN vSOP COgNaC $ 34.35 80.0 0463D reMY MarTiN vSOP COgNaC $ 85.15 80.0 0463e reMY MarTiN vSOP COgNaC $ 27.75 80.0 0463L reMY MarTiN vSOP COgNaC $ 47.25 80.0 0464B ST reMY vSOP aUTheNTiC BDY $ 9.90 80.0 0464D ST reMY vSOP aUTheNTiC BDY $ 17.35 80.0 0469B PaUL MaSSON graND aMBer 3Yr $ 10.80 80.0 0469D PaUL MaSSON graND aMBer 3Yr $ 19.90 80.0 0469L PaUL MaSSON graND aMBer 3Yr $ 12.80 80.0 0470B ChriSTiaN BrOTherS BraNDY $ 10.60 80.0 0470D ChriSTiaN BrOTherS BraNDY $ 19.70 80.0 0470L ChriSTiaN BrOTherS BraNDY $ 11.50 80.0 0479B LairDS aPPLe JaCK 6Yr $ 15.15 80.0 0480B COUrvOiSier v S COgNaC 2Yr $ 25.60 80.0 0480D COUrvOiSier v S COgNaC 2Yr $ 42.35 80.0 0480L COUrvOiSier v S COgNaC 2Yr $ 33.40 80.0 0481B COrONeT vSQ $ 6.90 80.00481D COrONeT vSQ $ 19.70 80.0 0481L COrONeT vSQ $ 11.50 80.0 0482B ParaMOUNT BLaCKBerrY BrNDY $ 9.65 75.0 0482D ParaMOUNT BLaCKBerrY BrNDY $ 19.70 75.0 0482L ParaMOUNT BLaCKBerrY BrNDY $ 11.25 75.0 0483B ParaMOUNT CherrY BraNDY $ 9.65 75.00483D ParaMOUNT CherrY BraNDY $ 10.85 75.0 0488B ParaMOUNT aPriCOT BraNDY $ 9.65 75.0 0488D ParaMOUNT aPriCOT BraNDY $ 19.70 75.0


0488L ParaMOUNT aPriCOT BraNDY $ 11.25 75.0 0490B DeKUYPer BLaCKBerrY BraNDY $ 10.55 70.0 0668B arrOW BLaCKBrrY BDY $ 7.90 60.0 0682B DeK aPriCOT BDY $ 10.55 70.0 0696B ParaMOUNT PeaCh BDY $ 9.65 75.0 0711B Mr BOSTON BLaCKBerrY BrNDY $ 6.45 70.0 0863B NaviP SLivOviTZ 8Yr $ 18.25 100.0 0874B reMY MarTiN LOUiS X111 $ 1744.20 80.0 1577B CaLvaDOS BLD grND aPPL BDY $ 36.75 80.01618e ChriSTiaN BrOTherS aMBer 200ML $ 2.95 80.01623B CONJUre COgNaC $ 27.10 80.01623e CONJUre COgNaC $ 8.55 80.0 1625e COUrvOiSier vS 200ML 2Yr $ 5.95 80.0 1629e e & J vSOP 200ML $ 2.95 80.0 1642e heNNeSSY vSOP 200ML $ 11.20 80.01644e heNNeSSY vS FLaSK $ 7.70 80.0 1665e PaUL MaSSON vS 200 3Yr $ 2.90 80.0 1666e PaUL MaSSON vSOP 200ML 4Yr $ 3.30 80.0 1669e reMY MarTiN vS 200ML $ 7.70 80.0 1670e reMY MarTiN vSOP 200ML $ 9.45 80.01671e reMY MarTiN 1738 aCCOr $ 12.90 80.0 2018B ChriSTiaN BrOS FrOST WhiTe $ 10.60 70.0 2020B ChriSTiaN BrO grN rSv vSOP $ 10.80 80.02023B ChriSTiaN BrO hONeY $ 11.65 70.0 2265B CONJUre COgNaC $ 28.25 80.02335B COUrvOiSier XO COgNaC $ 88.05 80.0 2348B COUrvOiSier eXCLUSiF 4Yr $ 34.35 80.02349B COUrvOiSier 12 $ 43.05 80.0 2350B COUrvOiSier 21 $217.55 80.02728B DON PeDrO reServa eSPeCiaL $ 6.75 80.02850B DUJarDiN vSOP $ 19.85 80.0 2871B e & J SUPeriOr rSv vSOP $ 11.65 80.02871D e & J SUPeriOr rSv vSOP $ 23.20 80.0 2871L e & J SUPeriOr rSv vSOP $ 13.65 80.0 2873B e & J $ 10.50 80.0 2873D e & J $ 21.65 80.0 2873L e & J $ 12.35 80.0 2875B e & J SUPeriOr rS vSOP TraveLer $ 10.65 80.0 2876B e & J TraveLer BDY $ 10.35 80.0 2877B e & J XO $ 13.40 80.02954B eXCeLLeNTia gOLD SLiv BraNDY $ 22.30 80.0 4011B harDY vS $ 25.20 80.0 4074B heNNeSSY BLaCK $ 34.35 86.0 4074L heNNeSSY BLaCK $ 44.65 86.04076B heNNeSSY riCharD $2971.70 86.04080B heNNeSSY ParaDiS $ 597.90 86.0 4084e heNNeSSY v S 200ML $ 8.60 80.0 4087B heNNeSSY vS hiSTOriC $ 27.35 80.0 4092B heNNeSSY vSOP COgNaC $ 36.95 80.0 4092L heNNeSSY vSOP COgNaC $ 56.00 80.0 4103B heNNeSSY X O $125.95 80.0 4944B J C COgNaC vSOP $ 21.25 80.0 4998B JaCQUe CarDiN graPe FraNCe $ 9.05 80.0 5001B POLi PO TraMiNar graPPa $ 35.95 80.05486B KOrBeL $ 9.05 80.0 5486D KOrBeL $ 20.55 80.05509B LairDS aPPLe BraNDY 100 $ 20.40 80.05510B LairDS rare aPPLe BraNDY $ 56.15 80.0 5512B LairDS OLD aPPLe BraNDY 90MO $ 22.15 80.0 5532B LaNDY vS COgNaC $ 18.65 80.0 5871B LerOUX POLiSh BLaCKBerrY $ 9.55 70.0 6072L MaNaSTirKa $ 29.55 90.0 6095B MaraSKa SLivOviTZ KOSher $ 22.10 80.0 6259B MarTeLL COrDON BLeU COgNaC $ 69.25 80.0 6267B MarTeLL XO 12Yr $112.85 80.0 6270B MarTeLL vSOP $ 31.75 80.0 6525B MeUKOW v.S. $ 19.50 80.0 6545B MeTaXa aMPhOra 7 STar $ 24.50 80.0 6603B MOLeTTO graPPa D'NeBBiOLO $ 30.00 80.0 7816B ParaMOUNT giNger BraNDY $ 7.40 65.0 7976B PaUL MaSSON grND aMBr vSOP 4Yr $ 12.10 80.0 7976D PaUL MaSSON grND aMBr vSOP 4Yr $ 24.05 80.0 7993B PreSiDeNTe BraNDY $ 10.80 80.0 8354B raYNaL NaPOLeON vSOP $ 11.65 80.0 8386B reMY MarTiN eXTra $ 342.85 80.0 8389B reMY MarTiN 1738 aCCOrD $ 43.05 80.0 8394B reMY MarTiN XO eXCeLLeNCe $112.85 80.0 8405B reMY MarTiN vS graND CrU $ 23.90 80.0 8648B SaLigNaC $ 16.90 80.0 9736B ZUTa OSa $ 29.35 90.0

giN

0193L ariSTOCraT giN $ 7.10 80.0 0303D FLeiSChMaNNS giN $ 12.70 80.0 0304D CrYSTaL PaLaCe giN $ 12.30 80.0 0304L CrYSTaL PaLaCe giN $ 7.10 80.0 0305D SeagraMS eXTra DrY giN $ 17.95 80.0 0305e SeagraMS eXTra DrY giN $ 6.50 80.0

0305L SeagraMS eXTra DrY giN $ 12.35 80.0 0308B gOrDONS giN $ 9.75 80.0 0308D gOrDONS giN $ 19.85 80.0 0308L gOrDONS giN $ 12.35 80.0 0313B BeeFeaTer giN $ 16.90 94.00313D BeeFeaTer giN $ 30.15 94.00313e BeeFeaTer giN $ 7.55 94.0 0313L BeeFeaTer giN $ 9.40 94.0 0319D ParaMOUNT 90 giN $ 16.15 90.0 0319L ParaMOUNT 90 giN $ 8.95 90.0 0320D CaLverT giN $ 14.95 80.00322B BOMBaY giN $ 15.00 86.0 0322D BOMBaY giN $ 30.00 86.0 0322L BOMBaY giN $ 22.90 86.0 0326B TaNQUeraY giN $ 17.80 94.6 0326D TaNQUeraY giN $ 38.10 94.6 0326e TaNQUeraY giN $ 17.05 94.6 0326L TaNQUeraY giN $ 24.25 94.6 0327D gLeNMOre giN $ 12.30 80.0 0327L gLeNMOre giN $ 7.00 80.0 0329D BOOThS giN $ 19.85 90.0 0330D haLLerS giN $ 12.30 80.0 0330L haLLerS giN $ 7.10 80.0 0339B giLBeYS giN $ 7.70 80.0 0339D giLBeYS giN $ 16.70 80.0 0339L giLBeYS giN $ 10.65 80.0 0340L SeNaTOrS CLUB giN 4Yr $ 4.05 80.0 0563D BarTON giN $ 12.30 80.0 0563L BarTON giN $ 7.20 80.0 0962B BLUeCOaT giN $ 21.25 94.01324B BOMBarDier MiLiTarY $ 5.75 86.0 1327B BOMBaY SaPPhire giN $ 17.65 94.0 1327D BOMBaY SaPPhire giN $ 37.95 94.0 1327L BOMBaY SaPPhire giN $ 26.45 94.0 1369B BOODLeS BriTiSh giN $ 14.30 90.4 1495B BrOKerS giN $ 13.40 94.01522B BUrNeTTS giN TraveLer $ 6.90 80.01659e ParaMOUNT giN $ 4.20 80.0 1660e NeW aMSTerDaM 200ML $ 2.95 80.0 1673e SeagraMS eXTra DrY 200 $ 3.30 80.0 1680e TaNQUeraY giN 200ML $ 4.15 94.6 3555B giLBeYS giN TraveLer $ 7.70 80.03780B gOrDONS TraveLer $ 3.25 80.0 4073B heNDriCK'S giN $ 29.10 88.0 4073D heNDriCK'S giN $ 59.85 88.0 6379D MC COrMiCK giN $ 12.85 80.06062B MageLLaN $ 26.45 88.06379D MC COrMiCK giN $ 12.85 80.0 6379L MC COrMiCK giN $ 7.45 80.0 6444D MeierS NO 94 giN $ 16.50 94.4 6690L Mr BOSTON eNgLiSh MrKT giN $ 7.00 80.0 6716B NeW aMSTerDaM giN $ 10.80 80.0 6716D NeW aMSTerDaM giN $ 18.80 80.0 6716L NeW aMSTerDaM giN $ 15.00 80.0 7868D ParaMOUNT giN 80 $ 12.85 80.0 7868L ParaMOUNT giN 80 $ 7.85 80.0 8235B PiNNaCLe giN $ 9.05 80.0 8235D PiNNaCLe giN $ 17.95 80.0 8274B PLYMOUTh giN $ 22.95 82.48436B righT giN $ 23.90 82.4 8883B SeagraMS aPPLe TWST giN $ 9.05 70.0 8889B SeagraMS DiSTiLLerS rSv $ 11.65 94.0 8889D SeagraMS DiSTiLLerS rSv $ 24.05 94.0 8900B SeagraM eXTra DrY gN Trv $ 9.05 80.0 8902B SeagraM'S graPe giN $ 9.05 70.0 8905B SeagraMS LiMe TWiSTeD giN $ 9.05 70.0 8905D SeagraMS LiMe TWiSTeD giN $ 17.95 70.0 8905L SeagraMS LiMe TWiSTeD giN $ 9.15 70.0 8914B SeagraMS OraNge TWiST giN $ 9.05 70.0 8995B BUrNeTTS WhiTe SaTiN giN $ 6.90 80.0 8995D BUrNeTTS WhiTe SaTiN giN $ 15.35 80.0 8995L BUrNeTTS WhiTe SaTiN giN $ 10.20 80.09072B SMOOTh aMBLer greeNBrier $ 25.60 80.0 9153B TaNQUeraY NO 10 $ 25.60 94.6 9157B TaNQUeraY raNgPUr $ 19.40 82.69195L 3 iSLaNDS giN $ 9.75 94.0 9504B WaTerSheD DiSTiLLerY giN $ 24.65 88.0 9604B WhiTLeY NeiLL giN $ 21.10 80.09669B WOODSTONe CreeK giN $ 28.70 94.09669e WOODSTONe CreeK giN $ 5.70 94.0

rUM

0065B aDMiraL NeLSON SPiCeD rUM $ 7.05 70.0 0065D aDMiraL NeLSON SPiCeD rUM $ 14.90 70.0 0065L aDMiraL NeLSON SPiCeD rUM $ 8.00 70.0 0094B aPPLeTON eSTaTe eXTra 12Yr $ 21.50 80.0 0095B aPPLeTON WhiTe rUM $ 11.40 80.0 0096B aPPLeTON eSTaTe reServe $ 19.50 80.0


0097B aPPLeTON SPeCiaL gOLD rUM $ 14.05 80.0 0099B aPPLeTON vX $ 14.25 80.00099D aPPLeTON vX $ 24.95 80.0 0197L ariSTOCraT rUM $ 7.50 80.00355B aTLaNTiCO $ 25.60 80.0 0390B BaCarDi 8 rUM 8Yr $ 17.65 80.00392B BaCarDi arCTiC graPe $ 23.35 70.0 0394B BaCarDi Big aPPLe $ 9.40 70.00397B BaCarDi gOLD reServe $ 14.80 80.0 0400B BaCarDi COCO rUM $ 12.35 70.0 0401B BaCarDi SeLeCT rUM $ 10.55 80.0 0401L BaCarDi SeLeCT rUM $ 16.75 80.0 0402B BaCarDi gOLD TraveLer $ 10.55 80.0 0405B BaCarDi DragONBerrY $ 12.35 70.00405D BaCarDi DragONBerrY $ 26.45 70.0 0412B BaCarDi LiMON rUM $ 12.35 70.0 0412D BaCarDi LiMON rUM $ 22.95 70.0 0412L BaCarDi LiMON rUM $ 17.65 70.0 0420B BaCarDi O rUM $ 12.35 70.0 0420L BaCarDi O rUM $ 17.65 70.0 0425B BaCarDi PeaCh reD $ 12.35 70.0 0432B BaCarDi raZZ rUM $ 12.35 70.0 0439B BaCarDi SUPeriOr TraveLer $ 10.55 80.0 0441B BaCarDi graND MeLON $ 12.35 70.00444e BaCarDi MULTi-FLavOreD PaK $ 4.95 70.0 0447B BaCarDi TOrCheD CherrY $ 12.35 70.0 0448B BaCarDi rOCK COCONUT $ 12.35 70.0 0501D Mr BOSTON LighT $ 13.60 80.0 0501L Mr BOSTON LighT $ 7.50 80.0 0502D Mr BOSTON DarK $ 13.60 80.0 0502L Mr BOSTON DarK $ 7.50 80.0 0510B BaCarDi 151 rUM $ 17.65 151.0 0510L BaCarDi 151 rUM $ 22.80 151.0 0512B BaCarDi gOLD rUM $ 10.55 80.0 0512D BaCarDi gOLD rUM $ 22.05 80.0 0512L BaCarDi gOLD rUM $ 16.75 80.00524B BarBaNCOUrT reS. SPeCiaLe $ 16.00 80.0 0536D rONriCO gOLD rUM $ 16.70 80.0 0536L rONriCO gOLD rUM $ 11.25 80.0 0537B rONriCO SiLver rUM $ 8.75 80.0 0537D rONriCO SiLver rUM $ 19.35 80.0 0537L rONriCO SiLver rUM $ 11.45 80.0 0539B MYerS OrigiNaL DarK rUM $ 15.70 80.0 0539D MYerS OrigiNaL DarK rUM $ 32.25 80.0 0539L MYerS OrigiNaL DarK rUM $ 20.05 80.0 0544B BaCarDi SUPeriOr LighT $ 10.55 80.0 0544D BaCarDi SUPeriOr LighT $ 22.05 80.0 0544e BaCarDi SUPeriOr LighT $ 8.80 80.0 0544L BaCarDi SUPeriOr LighT $ 16.75 80.00869B BaCarDi aNeJO $ 15.85 80.00899B BLaCK BearD SPiCeD rUM $ 12.50 86.0 0947B BLaCKhearT PreM SPiCeD rUM $ 13.40 93.0 0965D BOCaDOr WhiTe rUM FLOriDa $ 14.00 80.0 0965L BOCaDOr WhiTe rUM FLOriDa $ 7.90 80.0 1010B 10 CaNe rUM $ 21.25 80.01010e 10 CaNe rUM $ 20.15 80.0 1494B BrUgaL aNeJO rUM $ 16.85 80.0 1550L CaLiCO JaCK SPiCeD rUM $ 8.00 70.0 1565B CaBaNa CaChaCa $ 25.70 80.01656e LaDY BLigh SPiCeD $ 3.80 72.5 1755B CaPTaiN MOrgaN SPiCe rUM $ 14.50 70.0 1755D CaPTaiN MOrgaN SPiCe rUM $ 28.05 70.0 1755e CaPTaiN MOrgaN SPiCe rUM $ 8.75 70.0 1755L CaPTaiN MOrgaN SPiCe rUM $ 18.30 70.0 1757B CaPT MOrgaN SPiCeD 100 $ 17.70 100.0 1757D CaPT MOrgaN SPiCeD 100 $ 30.75 100.01758B CaPT MOrgaN SPiCeD 100 TrvL $ 17.70 100.0 1762B CaPTaiN MOrgaN TraveLer rUM $ 14.50 70.0 1763B CaPTaiN MOrgaN LiMe BiTe $ 14.50 70.0 1766L CaPT MOrgaN ParrOT BaY COCONT $ 17.55 90.0 1768B CaPTaiN MOrgaN SLvr SPiCe $ 14.50 70.0 1769B CaPTaiN MOrgaN PvT STOCK $ 19.15 80.0 1772L CaPTaiN MOrgaN TaTTOO $ 17.75 70.0 1827D CaSTiLLO gOLD LaBeL $ 16.30 80.0 1827L CaSTiLLO gOLD LaBeL $ 8.65 80.0 1829B CaSTiLLO SiLver rUM $ 7.05 80.0 1829D CaSTiLLO SiLver rUM $ 16.30 80.0 1829L CaSTiLLO SiLver rUM $ 8.65 80.01838B CaSTiLLO SPiCeD rUM $ 6.50 70.0 1838L CaSTiLLO SPiCeD rUM $ 8.65 70.0 2067B CLeMeNT CreOLe ShrUBB $ 29.95 80.02069B CLeMeNT vSOP $ 34.30 80.0 2315B COrUBa SPiCeD $ 7.05 80.02388B CrUSOe OrgaNiC SPiCeD rUM $ 29.45 151.0 2398L CrUZaN 151 PrF rUM $ 17.45 151.02400L CrUZaN BLaCK CherrY $ 6.80 55.02401L CrUZaN BaNaNNa $ 6.80 55.0 2402L CrUZaN PiNeaPPLe $ 6.80 55.02403L CrUZaN BLaCKSTraP $ 14.25 80.0

2415B CrUZaN eSTaTe DiaMOND $ 14.95 80.02416L CrUZaN MaNgO $ 6.80 55.02417B CrUZaN eSTaTe SNgL BrL rUM $ 12.85 80.02418B CrUZaN JUNKaNU CiTriS $ 9.85 70.02419L CrUZaN COCONUT $ 6.80 55.02421L CrUZaN vaNiLLa $ 6.80 55.0 2422B CrUZaN eSTaTe DarK $ 9.90 80.0 2423B CrUZaN eSTaTe LighT $ 9.90 80.02424L CrUZaN gUava $ 6.80 55.0 2425B CrUZaN 9 $ 12.75 80.0 2734B DON Q CriSTaL $ 9.65 80.0 3787B gOSLiNgS BLaCK SeaL $ 14.40 80.0 5209B JOhN MCCULLOCh rUM $ 22.10 80.0 5488B KraKeN BLaCK SPiCeD $ 16.90 94.05488D KraKeN BLaCK SPiCeD $ 24.95 94.0 5493L LaDY BLigh BaNaNa $ 8.90 48.0 5495L LaDY BLigh CherrY $ 8.90 48.0 5498B LaDY BLigh SPiCeD TraveLer $ 7.30 72.5 5499B LaDY BLigh SPiCeD $ 7.30 72.5 5499D LaDY BLigh SPiCeD $ 15.35 72.5 5499L LaDY BLigh SPiCeD $ 9.30 72.5 5500L LaDY BLigh COCONUT $ 8.90 48.0 5502L LaDY BLigh MaNgO $ 8.90 48.0 5503L LaDY BLigh PiNeaPPLe$ $ 8.90 48.0 5504L LaDY BLigh vaNiLLa $ 8.90 48.0 5505B LaDY BLigh 151 rUM $ 13.40 151.0 6068B MaLiBU BLaCK $ 14.30 70.0 6069B MaLiBU rUM $ 11.65 48.0 6069D MaLiBU rUM $ 21.45 48.0 6069L MaLiBU rUM $ 16.70 48.0 6360D MC COrMiCK rUM $ 13.75 80.0 6360L MC COrMiCK rUM $ 7.70 80.0 6441D MeierS gD LaBeL v iSLaNDS $ 14.45 80.0 6441L MeierS gD LaBeL v iSLaNDS $ 8.25 80.0 6442D MeierS Wh LaB v iSLND rUM $ 14.45 80.0 6442L MeierS Wh LaB v iSLND rUM $ 8.25 80.0 6643D MONTegO BaY SiLver $ 13.85 80.0 6651B MT gaY XTra OLD rUM $ 34.35 86.0 6652B MT gaY eCLiPSe $ 15.15 80.06652D MT gaY eCLiPSe $ 26.70 80.0 6653B MT gaY eCLiPSe SiLver $ 13.40 80.06654B MT gaY BLaCK $ 21.25 80.0 6699L MYerS'S PLaTiNUM $ 9.25 80.0 7692B OrONOCO PLaTiNUM reServe $ 34.40 80.07722B PaNaMa JaCK SPiCeD $ 25.40 70.07730L ParaMOUNT 151 $ 19.40 151.0 7788L ParaMOUNT DragON FrUiT $ 10.70 80.0 7835B ParaMOUNT gOLD LBL $ 7.30 80.0 7835D ParaMOUNT gOLD LBL $ 14.45 80.07835L ParaMOUNT gOLD LBL $ 8.25 80.0 7836B ParaMOUNT WhiTe LBL $ 7.30 80.0 7836D ParaMOUNT WhiTe LBL $ 14.45 80.0 7836L ParaMOUNT WhiTe LBL $ 8.25 80.07839L ParaMOUNT WhiPT CreMe $ 10.70 80.0 8326B PYraT X O reServe $ 21.85 80.08330B PUCKer CiTrUS SQUeeZe $ 12.55 70.08331B PUCKer graPe gONe WiLD $ 12.55 70.08332B PUCKer SOUr aPPLe SaSS $ 12.55 70.08333B PUCKer WiLD CherrY TeaSe $ 12.55 70.08475B rOgUe $ 27.35 80.0 8500B rON MaTUSaLeM graN reServa $ 25.60 80.08502B rON MaTUSaLeM PLaTiNO $ 12.55 80.0 8533D rONriCO CLiPPer SPiCeD rUM $ 15.85 70.0 8645B SaiLOr JerrY SPiC NavY rUM $ 15.15 92.0 8645D SaiLOr JerrY SPiC NavY rUM $ 24.95 92.0 8645L SaiLOr JerrY SPiC NavY rUM $ 18.45 92.0 8646B SaiLOr JerrY SPiCeD TravLr $ 15.15 92.0 8881B SeagraMS BraZiL CiTrUS rUM $ 5.35 70.0 8882B SeagraMS BraZiLiaN $ 5.35 80.0 9065B SPiCeD JaCK NO 94 $ 12.55 94.0 9229B TOMMY BahaMa gOLDeN SUN $ 10.10 80.0 9230B TOMMY BahaMa WhiTe SaND $ 10.10 80.0 9570B WhaLer'S vaNiLLa $ 8.05 60.0 9675B WraY & NePheW Wh OverPrOOF $ 16.00 126.0

SCOTCh

0018B aBerLOUr 18 Yr $ 86.65 86.00019B aBerLOUr 12 Yr SM $ 31.70 86.00020B aBerLOUr a'BUNaDh $ 54.55 119.0 0031B aBerFeLDY 12 Yr $ 44.10 80.00032B aBerFeLDY 21 Yr $150.00 80.0 0103B arDMOre SCOTCh $ 36.10 92.0 0107B arDBeg 10Yr SiNgLe MaLT $ 43.05 92.0 1474B BOWMOre 12 Yr $ 34.30 80.0 0201B PiNCh - haig 15 Yr $ 29.70 80.0 0202B DeWarS $ 19.40 80.0 0202D DeWarS $ 39.70 80.00202e DeWarS $ 21.15 80.0


0202L DeWarS $ 27.35 80.0 0204B JOhNNie WaLKer reD 12 Yr $ 21.15 80.0 0204D JOhNNie WaLKer reD 12 Yr $ 42.40 80.0 0204L JOhNNie WaLKer reD 12 Yr $ 27.35 80.0 0206D USherS greeN STriPe $ 22.25 80.0 0208B LaUDerS 3 Yr $ 8.05 80.0 0208D LaUDerS 3 Yr $ 17.55 80.0 0208L LaUDerS 3 Yr $ 10.35 80.0 0212B graNTS STaND FaST $ 14.25 80.0 0212D graNTS STaND FaST $ 31.90 80.0 0213D OLD SMUggLer $ 18.80 80.0 0213L OLD SMUggLer $ 11.45 80.0 0215B ChivaS regaL $ 25.60 80.0 0215D ChivaS regaL $ 58.10 80.0 0215L ChivaS regaL $ 38.55 80.0 0225B CUTTY SarK $ 16.85 80.0 0225D CUTTY SarK $ 33.55 80.0 0225L CUTTY SarK $ 21.10 80.0 0227B WhiTe hOrSe $ 12.55 80.0 0232B JOhNNie WaLKer BLaCK 12 Yr $ 33.35 80.0 0232D JOhNNie WaLKer BLaCK 12 Yr $ 69.15 80.0 0232L JOhNNie WaLKer BLaCK 12 Yr $ 43.00 80.0 0238B J & B rare $ 18.95 80.0 0238D J & B rare $ 36.35 80.0 0238L J & B rare $ 23.70 80.0 0239B graND MaCNiSh 3 Yr $ 8.15 80.0 0239D graND MaCNiSh 3 Yr $ 17.50 80.0 0239L graND MaCNiSh 3 Yr $ 10.60 80.0 0241D highLaND MiST 3 Yr $ 16.65 80.0 0241L highLaND MiST 3 Yr $ 9.55 80.0 0246D iNverhOUSe 3 Yr $ 16.65 80.0 0246L iNverhOUSe 3 Yr $ 10.35 80.0 0249D J W DaNT SCOTCh $ 11.75 80.0 0253B BaLLaNTiNeS $ 10.80 80.0 0281B JaMeSON iriSh WhSKY $ 21.25 80.0 0281D JaMeSON iriSh WhSKY $ 42.40 80.0 0281L JaMeSON iriSh WhSKY $ 29.80 80.0 0282B BUShMiLLS iriSh WSKY $ 17.55 80.0 0282L BUShMiLLS iriSh WSKY $ 28.90 80.0 0375B aUCheNTOShaN 3 WOOD SMS $ 49.20 86.0 0377B aUCheNTOShaN CLaSSiC SMS $ 24.75 80.0 0493B BaLveNie SiNgLe 15Yr $ 60.50 95.60496B BaLveNie 14 CariBBeaN CaSK $ 51.80 86.0 0497B BaLveNie DOUBLeWOOD 12 Yr $ 44.90 86.0 0504B BaLveNie POrTWOOD 21 Yr $137.55 86.0 0908B BLaCK BUSh iriSh WhSKY $ 31.00 80.0 1481B BOWMOre LegeND SMS $ 23.65 80.0 1488B BUNNahaBhaiN 12 Yr $ 47.45 80.0 1490B BUChaNaN DeLUXe 12 SCOTCh $ 29.20 80.01498B BrUiChLaDDiCh rOCKS $ 48.50 92.01519B BUShMiLLS 16 Yr SiNgLe MaLT $ 58.65 80.0 1520B BUShMiLLS 10 Yr iriSh $ 35.45 80.01636e gLeNFiDDiCh 45 COMBO $ 42.80 82.01648e JaMeSON iriSh WhSKY $ 6.80 80.01751B CaOL iLa 12 Yr SCOTCh $ 44.30 86.02004B ChivaS regaL SaLUTe 21Yr $156.85 80.02005B ChivaS regaL 25 $218.90 80.0 2006B ChivaS regaL 18 Yr $ 43.05 80.0 2052D CLaN MaCgregOr SCOTCh $ 16.20 80.0 2052L CLaN MaCgregOr SCOTCh $ 10.60 80.0 2074B CLONTarF CLaSSiC BLeND $ 17.60 80.02078B CLYNeLiSh $ 31.05 92.0 2355B CraggaNMOre SNgL MaLT SCOT 12 Yr $ 48.30 80.0 2491B DaLMOre STiLLMaN 28 Yr $ 117.60 90.02495B DaLMOre 12 $ 36.10 80.0 2498B DaLWhiNNie SNgL MaLT SCOTC 15 Yr 52.70 86.0 2673B DeWar'S SigNaTUre $189.75 86.0 2674B DeWarS SPeC rSv 12 Yr BLN SCOTCh $ 26.45 80.0 2999B FaMOUS grOUSe 12 Yr $ 23.90 80.0 3003B FeCKiN iriSh WhSKY $ 16.90 80.0 3606B gLeNFiDDiCh SPeC reS 12 Yr $ 34.35 80.03607B gLeN gariOCh $ 16.35 86.0 3611B gLeNKiNChie 12 Yr $ 46.60 86.0 3620B gLeNFiDDiCh SOLer rSv 15 Yr $ 43.95 80.0 3625B gLeNFiDDiCh aNCNT rSv 18 Yr $ 60.50 86.0 3634B gLeNFiDDiCh 15Yr DiSTLY eDiTiON $ 51.80 102.0 3640B gLeNLiveT 18 Year $ 60.50 86.0 3641B gLeNLiveT SiNgLe MaLT 12 Yr $ 31.75 80.0 3641D gLeNLiveT SiNgLe MaLT 12 Yr $ 68.55 80.03641L gLeNLiveT SiNgLe MaLT 12 Yr $ 43.75 80.0 3643B gLeNLiveT arChive 86 21 Yr $120.70 86.0 3645B gLeNMOraNgie 10 Yr $ 34.35 86.0 3646B gLeNLiveT FreNCh OaK 15 Yr $ 41.35 80.0 3647B gLeNLiveT NaDUrra 16 Yr $ 47.40 112.4 3649B gLeNMOraNgie LaSaNTa $ 43.05 92.0 3650e gLeNMOraNgie 10 Yr - 100ML $ 25.85 89.2 3654B gLeNLiveT NaDUrra TriUM 91 $ 69.25 96.03656B gLeNMOraNgie QUiNTa rUBaN $ 43.05 92.0 3658B gLeNMOraNgie NeCTar D Or $ 56.15 92.0

3697B gLeNrOTheS SeLeCT reServe $ 38.80 80.03699B gLeNrOTheS SCOTCh $ 67.75 86.04291B highLaND ParK SNgL MaLT 12Yr $ 37.85 86.04296B highLaND ParK 18Y $107.00 86.0 4895B iriShMaN OrigiNaL CLaN WhiSKeY $ 17.65 80.04895L iriShMaN OrigiNaL CLaN WhiSKeY $ 27.95 80.0 5075B JaMeSON gOLD $ 56.15 80.05079B JaMeSON viNTage reS. $ 173.90 92.0 5081B JaMeSON 18 Yr $ 77.95 80.05083B JaMeSON 12 Yr $ 36.95 80.0 5145B JOhN Barr reD $ 11.40 80.05207B J. MCDOUgaLS BLaDNOCh $ 77.45 111.6 5212B JOhN POWer & SON iriSh gLD $ 16.00 80.0 5220B JOhNNie WaLKer BLUe $203.95 80.0 5225B JOhNNY WaLKer BLK 100 aNNiveSarY $ 36.85 80.0 5229B JOhNNie WaLKer gOLD 18 Yr $ 74.60 80.05231B JOhNNie WaLKer grN $ 52.65 86.05384B KiLBeggaN $ 14.30 80.05507B LagavaULiN DiSTiLLerS eD. $ 86.90 86.0 5508B LagavaULiN SiNgLe MaLT 16 Yr $ 78.25 86.05542B LaPhrOaig 18 Yr $ 61.60 96.0 5543B LaPhrOaig CaSK STreNgTh 10 Yr $ 55.45 115.65544B LaPhrOaig SiNgLe MaLT 10 Yr $ 34.30 86.06012B MaCaLLaN CaSK STreNgTh SMS $ 51.80 117.66013B MaCaLLaN 12 Yr SiNgLe MaLT $ 43.05 86.06013D MaCaLLaN 12 Yr SiNgLe MaLT $ 86.00 86.0 6016B MaCaLLaN 18 Yr SiNgLe MaLT $131.20 86.06017B MaCaLLaN FiNe OaK 10 Yr $ 34.35 80.0 6018B MaCaLLaN FiNe OaK 15 Yr $ 69.75 86.06024B MaCaLLaN 25 Yr $592.65 86.06025B MaCaLLaN 30 Yr $1054.75 86.0 6344B MCCLeLLaNDS iSLaY $ 20.15 80.0 6346B MCCLeLLaNDS highLND $ 20.15 80.0 6395B MCivOr SCOTCh $ 12.55 80.06574B MiDLeTON $ 120.30 80.06576B MiChaeL COLLiNS BLeNDeD $ 21.25 80.0 6747B OBaN DiSTiLLerS aDDiTiON $ 69.45 86.0 6748B OBaN SiNgLe MaLT 14 $ 60.70 86.07480B OLD PULTeNeY 12 Yr $ 25.60 86.0 7721L PaDDY iriSh WhiSKeY $ 28.05 80.0 7980D PaSSPOrT SCOTCh $ 22.30 80.08327D QUeeN aNNe $ 18.45 80.0 8327L QUeeN aNNe $ 9.75 80.08480B rOgUe MaLT WhiSKeY $ 36.10 80.0 8383B reDBreaST iriSh WhiSKeY 12 Yr $ 43.05 80.0 8853D SCOreSBY SCOTCh $ 17.45 80.0 8983B SiNgLeTON SiNgLe MaLT 12 Yr $ 34.40 80.0 9026B SLaNe CaSTLe $ 20.35 80.0 9063B SPeYBUrN SiNgLe MaLT 10 Yr $ 20.40 86.0 9064B SPeYBUrN BraDaN OraCh $ 16.90 80.0 9145B TaLiSKer SiNgLe MaLT 10 Yr $ 51.10 91.6 9150B TaMDhU SCOTCh WhiSKeY 10 Yr $ 19.50 80.09188B FaMOUS grOUSe $ 19.80 80.0 9188D FaMOUS grOUSe $ 37.15 80.0 9317B TULLaMOre DeW - ireLaND $ 20.40 80.0 9317L TULLaMOre DeW - ireLaND $ 28.05 80.09605B WiLD SCOTSMaN 15 Yr $ 51.80 92.0 9606B WiLD SCOTSMaN BLaCK LaBeL $ 58.15 94.0

TeQUiLa

0038L agavaLeS TeQUiLa gOLD 110 $ 15.55 64.0 0039B agaverO OraNge TeQUiLa $ 18.65 110.00040B agave LOCO $ 28.40 71.00048B agavaLeS gOLD 80 $ 16.90 80.00050B aLieN TeQUiLa SiLver $ 45.30 80.00093L aQUi vaMOS TeQ BLaNCO $ 9.50 80.0 0371B aSOMBrOSO SiLver $ 23.05 80.00372B aviON aNeJO $ 47.45 80.00373B aviON rePOSaDO $ 43.05 80.00374B aviON SiLver $ 38.70 80.00487B BaLUarTe TeQUiLa $ 28.05 80.0 1544B CaBO WaBO aNeJO $ 38.70 80.0 1545B CaBO WaBO BLaNCO $ 30.00 80.0 1546B CaBO WaBO rePOSaDO $ 34.30 80.0 1628e CUervO eSPeCiaL SiLver 200 $ 5.50 80.0 1662e PaTrON aNeJO $ 16.40 80.0 1664e PaTrON SiLver 200ML $ 14.65 80.01674e SaUZa hOrNiTOS PLaTa $ 5.95 80.0 1676e PaTrON rePOSaDO $ 15.50 80.0 1810B CaSa NOBLe CrYSTaL $ 27.75 80.01846B CaZaDOreS aNeJO $ 34.95 80.0 1847B CaZaDOreS BLaNCO $ 22.05 80.0 1848B CaZaDOreS rePOSaDO $ 26.45 80.0 1857B CeNTeNariO PLaTa $ 24.00 80.0 1858B CeNTeNariO rePOSaDO $ 24.80 80.0 1859B CeNTeNariO rOSaNgeL $ 20.90 80.0 1860B CeNTeNariO TeNaMPa aZUL $ 16.90 80.01862B ChaMUCOS rePOSaDO eSP TeQ $ 42.65 80.0


2280B COraZON TeQUiLa aNJeO $ 20.65 80.02281B COraZON BLaNCO $ 25.60 80.0 2282B COraZON rePOSaDO $ 30.00 80.0 2306B COrONaDO TeQUiLa $ 10.70 90.0 2317B COrZO rePOSaDO $ 43.30 80.0 2318B COrZO SiLver $ 35.50 80.0 2410B CUervO eSPeCiaL $ 16.10 80.0 2410D CUervO eSPeCiaL $ 30.10 80.0 2410e CUervO eSPeCiaL $ 11.95 80.0 2410L CUervO eSPeCiaL $ 21.70 80.0 2411B 1800 rePOSaDO TeQ $ 22.15 80.0 2411D 1800 rePOSaDO TeQ $ 36.30 80.02411L 1800 rePOSaDO TeQ $ 29.80 80.0 2721B DON JULiO aNeJO $ 23.80 80.02721e DON JULiO aNeJO $ 26.65 80.0 2722B DON JULiO BLaNCO $ 43.70 80.0 2722D DON JULiO BLaNCO $ 79.05 80.0 2724B DON JULiO rePOSaDO $ 45.20 80.02725B DON JULiO reaL $263.50 80.0 2760B DOS LUNaS SiLver $ 31.75 80.0 2761B DOS MaNOS BLaNCO $ 18.10 80.02883B eL arCO aNeJO $ 50.75 80.02884B eL arCO BLaNCO $ 43.70 80.02885B eL arCO rePOSaDO $ 50.75 80.02891B eL CaBaLLO eSTreLLa MiXTO $16.00 80.0 2899B eL CharrO rePOSaDO $16.00 80.02900B eL CharrO SiLver $16.00 80.02903B 1800 TeQUiLa SiLver $ 22.15 80.02903D 1800 TeQUiLa SiLver $ 36.30 80.0 2903L 1800 TeQUiLa SiLver $ 29.80 80.0 2905B 1800 SeLeCT SiLver $ 25.60 100.0 2907B eL graDO BLaNCO $ 33.95 80.02908B 1800 COLLeCTiON eXTra aNeJO $ 1556.30 80.02909B eL MaYOr aNeJO $ 30.00 80.0 2910B eL MaYOr BLaNCO $ 19.05 80.0 2911B eL MaYOr rePOSaDO $ 19.90 80.0 2914B eL JiMaDOr aNeJO $ 21.25 80.0 2916B eL JiMaDOr BLaNCO $ 16.00 80.0 2916D eL JiMaDOr BLaNCO $ 29.30 80.0 2917B eL JiMaDOr rePOSaDO $ 16.00 80.02917D eL JiMaDOr rePOSaDO $ 29.30 80.0 2926B eL TOrO gOLD $ 12.55 80.0 2926D eL TOrO gOLD $ 23.15 80.02926L eL TOrO gOLD $ 15.80 80.0 2927B eL TOrO SiLver $ 12.55 80.0 2927D eL TOrO SiLver $ 16.65 80.0 2927L eL TOrO SiLver $ 15.80 80.02937B eSPOLON BLaNCO $ 21.25 80.0 2940B eSPOLON rePOSaDO $ 21.25 80.02996B FaMiLia CaMareNa rePOSaDO $ 17.75 80.02997B FaMiLia CaMareNa SiLver $ 17.75 80.0 3820B graN PaTrON PLaTiNUM TeQ $173.55 80.0 4109B herraDUra aNeJO $ 40.45 80.0 4114B herraDUra rePOSaDO $ 34.35 80.0 4115B herraDUra SiLver $ 34.35 80.0 5240L CUervO BLaCK MeDaLLiON $ 26.95 80.0 5243B CUervO TraDiCiONaL $ 18.60 80.0 5244B 1800 aNeJO $ 28.10 80.0 5247B CUervO eSPeCiaL SiLver $ 16.10 80.0 5247D CUervO eSPeCiaL SiLver $ 30.10 80.05247e CUervO eSPeCiaL SiLver $ 8.15 80.0 5247L CUervO eSPeCiaL SiLver $ 21.70 80.0 5249L JUareZ SiLver $ 9.85 80.0 5250L JUareZ gOLD $ 9.85 80.0 5253B CUervO PLaTiNO $ 41.95 80.05254L JUareZ gOLD DSS $ 7.95 80.0 5497B La PriMa WhiTe $ 9.25 80.05497D La PriMa WhiTe $ 17.40 80.0 5497L La PriMa WhiTe $ 9.75 80.0 5501B La PriMa gOLD TeQ $ 5.30 80.05501D La PriMa gOLD TeQ $ 17.40 80.0 5501L La PriMa gOLD TeQ $ 9.75 80.06001B LUNa NUeva aNeJO $ 40.55 80.0 6002B LUNa NUeva rePOSaDO $ 32.65 80.0 6003B LUNa NUeva SiLver $ 30.00 80.0 6004B LUNaZUL BLaNCO $ 16.90 80.06005B LUNaZUL rePOSaDO $ 15.15 80.0 6058B MaeSTrO DOBeL $ 43.05 80.0 6110B MargariTaviLLe iSLaND LiMe $ 11.65 50.0 6112B MargariTaviLLe TrOP TaNger $ 7.90 70.06117B MargariTaviLLe LaST MaNgO $ 11.65 70.0 6118B MargariTaviLLe TeQ SiLver $ 11.65 80.0 6119B MargariTaviLLe TeQ gOLD $ 11.65 80.06119D MargariTaviLLe TeQ gOLD $ 23.20 80.0 6345L MaTaDOr gOLD TeQ $ 10.25 80.0 6580B MiLagrO SiLver $ 23.85 80.06584B MiLagrO aNeJO $ 34.35 80.0 6585B MiLagrO rePOSaDO $ 26.50 80.0 6586B MiLagrO SBr reP $ 47.45 80.0

6588B MiLagrO SBr SiLver $ 43.05 80.0 6642B MONTe aLBaN TeQUiLa $ 15.60 80.0 6645L MONTeZUMa BLUe $ 7.15 80.0 6647L MONTeZUMa WhiTe - MeXiCO $ 9.75 80.06649L MONTeZUMa gOLD – MeXiCO $ 9.75 80.0 6731B 901 SiLver TeQUiLa $ 34.35 80.06863B vOODOO TiKi aNeJO $ 47.10 80.06864B vOODOOTiKi BLUe DragON $ 16.55 67.06865B vOODOOTiKi DeSerT rOSe $ 21.25 67.0 6866B vOODOOTiKi greeN DragON $ 16.55 67.06867B vOODOOTiKi PLaTiNUM $ 29.00 80.0 6868B vOODOOTiKi raPOSaDO $ 33.55 80.0 7979B ParTiDa BLaNCO $ 43.05 80.0 7982B PaTrON aNeJO $ 49.80 80.07982D PaTrON aNeJO $110.05 80.0 7984B PaTrON SiLver $ 42.80 80.0 7984D PaTrON SiLver $ 92.45 80.0 7985B PaTrON rePOSaDO $ 43.70 80.08063B PePe LOPeZ gOLD $ 10.55 80.08280B POrFiDiO PLaTa $ 47.25 80.08281B POrFiDiO SiLver $ 24.50 80.0 8440D riO graNDe SiLver $ 17.40 80.0 8440L riO graNDe SiLver $ 9.75 80.0 8442L riO graNDe gOLD $ 9.75 80.0 8717B CieN aNOS BLaNCO $ 15.85 80.0 8718B CieN aNOS rePOSaDO $ 9.05 80.0 8719B SaUZa BLaNCO $ 13.20 80.0 8719L SaUZa BLaNCO $ 19.40 80.08721B SaUZa TreS geN PLaTa TeQ. $ 35.20 80.0 8722B SaUZa TreS geNer aNeJO $ 39.60 80.0 8723B SaUZa eXTra gOLD $ 13.20 80.0 8723D SaUZa eXTra gOLD $ 26.40 80.0 8723L SaUZa eXTra gOLD $ 19.40 80.0 8727B SaUZa CONMeMOraTivO $ 17.60 80.0 8733B SaUZa hOrNiTOS aNeJO $ 24.65 80.0 8734B SaUZa hOrNiTOS PLaTa $ 19.35 80.08734D SaUZa hOrNiTOS PLaTa $ 33.65 80.08737B SaUZa BLUe SiLver $ 16.00 80.08739L SaUZa girO SiLver $ 19.35 80.08860B SCOrPiaN MeZCaL aNeJO 1 Yr $ 26.75 80.0 8861B SCOrPiaN MeZCaL aNeJO 3 Yr $ 35.85 80.08862B SCOrPiaN MeZCaL rePOSaDO $ 24.25 80.08863B SCOrPiaN MeZCaL SiLver $ 20.85 80.0 8931B SeNOr FrOgS PLaTa $ 15.15 80.0 8932B SeNOr FrOgS rePOSaDO $ 16.90 80.08942B SeMeNTiaL SiLver TeQ $ 38.45 80.0 9169B TaraNTULa aZUL $ 15.00 70.0 9170B TaraNTULa rePOSaDO $ 12.35 80.0 9171B TaraNTULa LiMe $ 12.75 70.09172B TaraNTULa STaWBerrY $ 12.75 70.09173B SaUZa hOrNiTOS rePOSaDO $ 21.10 80.09176B TeQUiLa rePOSaDO $ 32.60 80.09177B TeQUiLa SiLver $ 30.00 80.09178B TeQ OChO PLaTa LaS POMeZ $ 43.05 80.09179B TeQ OChO rePOSaDO LaS POMeZ $ 47.45 80.0 9184B TeQUiLa 30 - 30 rePOSaDO $ 19.30 80.0 9199L 3 iSLaND WhiTe TeQUiLa $ 9.75 80.0 9222B Tierra'S aNeJO $ 29.95 80.0 9223B Tierra'S BLaNCO $ 25.60 80.09224B Tierra'S rePOSaDO $ 27.35 80.0 9252L TOrTiLLa SiLver $ 8.35 80.0 9253L TOrTiLLa gOLD $ 8.35 80.0 9308B TreS riOS SiLver $ 24.30 80.09309B TreS riOS rePOSaDO $ 20.15 80.0 9363B TWO FiNgerS TeQUiLa gOLD $ 12.55 80.0 9364B TWO FiNgerS TeQUiLa WhiTe $ 11.65 80.0 9737B ZaPOPaN rePOSaDO $ 9.50 80.0

vODKa

0027B aBSOLUT WiLD Tea $ 16.90 80.00028B aBSOLUT CiTrON $ 16.90 80.00028D aBSOLUT CiTrON $ 33.65 80.0 0028L aBSOLUT CiTrON $ 24.60 80.00034B aLCheMia ChOCOLaTe $ 20.40 80.0 0036B aBSOLUT KUraNT vDK $ 16.90 80.0 0042B aBSOLUT aPeaCh $ 16.90 80.00042L aBSOLUT aPeaCh $ 18.20 80.00049B aBSOLUT OrieNT aPPLe $ 16.90 80.00052B aBSOLUT Berri aCai $ 16.90 80.0 0054B aBSOLUT 100 BLaCK $ 20.40 100.0 0054L aBSOLUT 100 BLaCK $ 17.60 100.0 0057B aBSOLUT 80 $ 16.90 80.0 0057D aBSOLUT 80 $ 33.65 80.0 0057e aBSOLUT 80 $ 18.90 80.0 0057L aBSOLUT 80 $ 24.60 80.00060B aBSOLUT PearS $ 16.90 80.0 0060L aBSOLUT PearS $ 18.20 80.0 0061B aBSOLUT PePPar vDK $ 16.90 80.0


0062L aBSOLUT rUBY reD $ 24.60 80.0 0063e aBSOLUT MiNi Bar $ 6.75 80.0 0064B aBSOLUT MaNDriN vDK $ 16.90 80.0 0064D aBSOLUT MaNDriN vDK $ 33.65 80.0 0064L aBSOLUT MaNDriN vDK $ 24.60 80.0 0068L aBSOLUT raSPBerri $ 24.60 80.0 0069B aBSOLUT vaNiLa $ 16.90 80.0 0069L aBSOLUT vaNiLa $ 24.60 80.00070L aBSOLUT & CiTrON TWiN PaCK $ 42.20 80.0 0074L aBSOLUT MaNgO $ 24.60 80.0 0194D ariSTOCraT $ 11.85 80.00194L ariSTOCraT $ 7.10 80.00450B BaCKON $ 25.60 80.0 0194L ariSTOCraT $ 7.10 80.0 0737B ParaMOUNT CherrY $ 8.20 65.0 0737D ParaMOUNT CherrY $ 14.85 65.0 0737L ParaMOUNT CherrY $ 10.70 65.00832B BeLveDere BLDY MarY $ 22.15 80.0 0834B BeLveDere PiNK graPeFrUiT $ 22.15 80.0 0835B BeLveDere BLaCK raSPBerrY $ 22.15 80.0 0838B BeLveDere vDK $ 25.60 80.0 0838D BeLveDere vDK $ 64.20 80.0 0838L BeLveDere vDK $ 34.15 80.0 0840B BeLveDere iX $ 34.35 80.0 0841B BeLveDere CYTrUS $ 22.15 80.0 0842B BeLveDere OraNge $ 22.15 80.0 0846B BeLveDere iNTeNSe $ 34.35 100.0 0946B BLavOD The BLaCK $ 20.95 80.00953B BLUe aNgeL vODKa $ 17.35 80.0 0958B BLUe iCe vDK $ 14.30 80.0 0958D BLUe iCe vDK $ 24.95 80.0 1337B BOMBOra vDK $ 15.15 80.0 1426B BOrU OrigiNaL vDK $ 9.95 80.0 1426D BOrU OrigiNaL vDK $ 20.20 80.0 1483B BOYD & BLair $ 28.70 80.0 1523B BUrNeTTS eSPreSSO $ 5.15 70.0 1525B BUrNeTTS $ 7.30 80.0 1525D BUrNeTTS $ 13.60 80.0 1525L BUrNeTTS $ 9.75 80.0 1526B BUrNeTTS PiNK LeMONaDe $ 7.30 70.01527B BUrNeTTS raSPBerrY $ 7.30 70.0 1528B BUrNeTT'S vaNiLLa $ 7.30 70.0 1529B BUrNeTT'S FrUiT PUNCh $ 8.15 70.0 1530B BUrNeTTS SOUr aPPLe $ 7.30 70.0 1531B BUrNeTTS CherrY $ 7.30 70.0 1533B BUrNeTTS BLUeBerrY $ 8.15 70.0 1534B BUrNeTTS STraWBerrY $ 7.30 70.0 1536B BUrNeTTS OraNge CreMe vODKa $ 7.30 70.01539B BUrNeTTS WaTerMeLON $ 7.30 70.0 1540B BUrNeTTS WhiPPeD CreaM $ 8.15 70.01611e BUrNeTTS vODKa $ 2.95 80.01640e greY gOOSe 200ML $ 9.50 80.01641e greY gOOSe L'OraNge $ 9.50 80.01643e greY gOOSe Le CiTrON $ 9.50 80.01661e ParaMOUNT 100 vODKa $ 4.20 100.0 1675e SKYY 200 $ 3.30 80.0 1676e SMirNOFF 100 $ 5.25 100.0 1678e SveDKa TraveLer 200 $ 3.30 80.01852B ChaMBOrD FLavOreD vODKa $ 21.25 75.0 2009B ChOPiN $ 25.60 80.02012B ChOPiN rYe vODKa $ 25.60 80.0 2048B CirOC SUPer PreMiUM $ 31.30 80.0 2048D CirOC SUPer PreMiUM $ 61.45 80.0 2048L CirOC SUPer PreMiUM $ 35.05 80.0 2050B CirOC COCONUT $ 31.30 70.02050L CirOC COCONUT $ 34.40 70.0 2053B CirOC reD BerrY $ 31.30 70.02053D CirOC reD BerrY $ 61.45 70.02053L CirOC reD BerrY $ 34.40 70.0 2358L Crav vODKa $ 28.25 80.0 2385B CriSTaLL SigNaTUre SerieS $ 13.40 80.0 2392D CrOWN rUSSe 80 PrOOF vDK $ 11.55 80.0 2392L CrOWN rUSSe $ 6.75 80.0 2444B CrYSTaL heaD $ 43.05 80.0 2444D CrYSTaL heaD $ 86.00 80.02455B CUPCaKe ChiFFON vODKa $ 15.15 70.02456B CUPCaKe DeviLS FOOD vODKa $ 15.15 70.02457B CUPCaKe FrOSTiNg vODKa $ 15.15 70.02458B CUPCaKe OrigiNaL vODKa $ 15.15 70. 2452B CrYSTaL SPiriTS BUCKeYe vODKa $ 16.85 80.0 2658B DeNaKa $ 7.30 70.0 2659B DeNaKa BLaCK CherrY $ 7.30 70.02778B DOUBLe CrOSS vODKa $ 34.30 80.02782B DOWNUNDer $ 7.40 80.0 2893B eD harDY $ 23.85 80.02895B eFFeN CUCUMBer $ 21.25 75.02896B eFFeN BLaCK CherrY $ 21.25 75.0 2897B eFFeN $ 21.25 80.02898B eFFeN raSPBerrY $ 21.25 80.0

2952B everCLear $ 14.05 190.0 3011B FiNLaNDia 80 $ 13.15 80.0 3011D FiNLaNDia 80 $ 26.35 80.0 3011L FiNLaNDia 80 $ 19.30 80.0 3014B FiNLaNDia graPeFrUiT $ 13.15 75.0 3016B FireFLY SWeeT Tea $ 16.90 70.0 3016D FireFLY SWeeT Tea $ 24.95 70.0 3019B FiNLaNDia MaNgO FUSiON $ 13.15 75.0 3020B FiNLaNDia TaNgeriNe FUSiON $ 13.15 75.03023B FireSTarTer vODKa $ 18.65 80.0 3025B FireFLY MiNT Tea $ 9.60 70.0 3026B FireFLY raSPBerrY Tea vDK $ 14.30 70.03028B FireFLY SKiNNY Tea $ 16.90 60.0 3086B FrOZeN ghOST vODKa $ 25.00 80.0 3072L 42 BeLOW PUre $ 21.15 84.03079B 44 NOrTh hUCKLeBerrY vODKa $ 21.25 70.03080B 44 NOrTh NOrTh raiNer vODKa $ 21.25 70.0 3084B FriS $ 8.15 80.0 3084D FriS $ 16.20 80.03084L FriS $ 10.60 80.0 3088B FUZZY $ 25.60 80.03089B FriS BLUeBerrY vODKa $ 11.70 151.0 3097B gaLeNS $ 12.55 151.0 3579B giLBeY’S TrvLr 80 $ 7.40 80.0 3586B giLBeY'S vDK 100 $ 8.20 100.0 3586D giLBeY'S vDK 100 $ 18.45 100.03691B gODiva ChOCOLaTe $ 26.35 60.03692B gODiva ChOCOLaTe $ 26.35 60.0 3783B gOrDONS TraveLer $ 8.20 80.03888B graND TOUriNg vODKa $ 16.45 80.0 3907B greY gOOSe $ 28.10 80.0 3907D greY gOOSe $ 61.75 80.0 3907L greY gOOSe $ 30.85 80.0 3909L greY gOOSe La POire $ 30.85 80.0 3910L greY gOOSe L'OraNge $ 30.85 80.0 3912L greY gOOSe Le CiTrON $ 30.85 80.0 3919e greY gOOSe 50ML MULTi-PaCK $ 8.45 80.0 3968B haMMer & SiCKLe vDK $ 22.15 80.0 3971B haNgar ONe STraighT $ 25.60 80.03973B haNgar ONe ChiPOTLe ChiLi $ 25.60 80.0 3975B haNgar ONe KaFFir LiMe vDK $ 25.60 80.03976B haNgar ONe MaNDariN $ 25.60 80.04869B iCeBUrg vDK $ 12.55 80.0 5000D giLBeY'S vDK 80 $ 14.70 80.0 5000L giLBeY'S vDK 80 $ 9.15 80.0 5004D CrYSTaL vDK 80 $ 11.85 80.0 5004L CrYSTaL vDK 80 $ 7.10 80.0 5013D FLeiSChMaNN rOYaL $ 10.50 80.0 5015D WOLFSChMiDT $ 14.50 80.0 5015L WOLFSChMiDT $ 8.05 80.0 5016B SMirNOFF #57 100 $ 13.00 100.0 5016D SMirNOFF #57 100 $ 26.35 100.0 5016L SMirNOFF #57 100 $ 17.25 100.0 5018B gOrDONS 80 $ 8.20 80.05018D gOrDONS 80 $ 16.25 80.0 5018L gOrDONS 80 $ 9.70 80.0 5020B ParaMOUNT 80 $ 7.00 80.0 5020D ParaMOUNT 80 $ 14.45 80.0 5020L ParaMOUNT 80 $ 8.70 80.0 5021B SMirNOFF NO. 21 80 $ 11.40 80.0 5021D SMirNOFF NO. 21 80 $ 21.90 80.0 5021e SMirNOFF NO. 21 80 $ 7.85 80.0 5021L SMirNOFF NO. 21 80 $ 13.75 80.0 5025D Mr BOSTON riva 100 $ 13.60 100.0 5028D BarTON vDK $ 11.75 80.0 5028L BarTON vDK $ 7.00 80.0 5029B BarTON TraveLer $ 11.60 80.0 5030L haLLerS 80 $ 6.85 80.0 5033L TaMirOv 100 $ 5.90 100.0 5036D NiKOLai $ 13.60 80.0 5036L NiKOLai $ 7.00 80.0 5038B ParaMOUNT 100 $ 9.05 100.0 5038D ParaMOUNT 100 $ 17.10 100.0 5038L ParaMOUNT 100 $ 10.20 100.0 5039B ParaMOUNT 90 $ 7.50 90.0 5039D ParaMOUNT 90 $ 15.95 90.05039L ParaMOUNT 90 $ 7.10 90.0 5040B POPOv 80 $ 6.90 80.0 5040D POPOv 80 $ 13.65 80.0 5040L POPOv 80 $ 8.05 80.05074B JaMeS river PLaNT SWeeT vODKa $ 17.00 70.0 5090B JeaN MarC XO vDK $ 35.80 80.0 5106B JereMiah WeeD SWeeT Tea $ 16.95 70.0 5106D JereMiah WeeD SWeeT Tea $ 24.95 70.0 5210B JOhN MCCULLOCh $ 11.90 80.0 5258B Jr JOhNSONS MiDNighT MOON $ 17.75 80.05261B Jr JOhNSONS MiDNighT MOON aPPLe Pie $ 17.75 80.0 5308B KaMChaTKa 80 $ 6.45 80.0 5308D KaMChaTKa 80 $ 13.65 80.0


5308L KaMChaTKa 80 $ 7.55 80.0 5309B KaMChaTKa 90 $ 8.90 90.0 5309D KaMChaTKa 90 $ 16.20 90.0 5310L KaMChaTKa CherrY $ 9.95 70.0 5311L KaMChaTKa graPe $ 9.95 70.05313B KaMChaTKa TraveLer $ 6.45 80.0 5382B KeTeL ONe $ 20.20 80.0 5382D KeTeL ONe $ 40.65 80.0 5382e KeTeL ONe $ 20.70 80.0 5382L KeTeL ONe $ 28.95 80.0 5383D KeTeL ONe CiTrOeN $ 40.65 80.0 5383L KeTeL ONe CiTrOeN $ 28.95 80.0 5385L KeTeL ONe OraNJe $ 28.95 80.0 5386B KhOrTYTSa hONeY PePPer $ 25.40 80.05387B KhOrTYTSa PLaTiNUM $ 24.60 80.0 5489B KOrSKi TraveLer $ 6.50 80.0 5490B KOrSKi $ 6.50 80.0 5490D KOrSKi $ 11.85 80.0 5490L KOrSKi $ 7.10 80.05492B KUTSKOUa $ 8.90 80.0 5882B LeveL $ 23.00 80.06008B LUKSUSOWa $ 9.90 80.0 6008D LUKSUSOWa $ 23.20 80.0 6391D MC COrMiCK $ 13.00 80.0 6391L MC COrMiCK $ 7.35 80.0 6428B MeDea $ 38.70 80.0 6460L Meier'S vDK PLaSTiC $ 7.40 80.06591B KrU vODKa $ 16.85 82.0 6620B MONOPOLOWa POTaTO $ 12.55 80.06659B MOON MOUNTaiN vODKa $ 16.95 70.06660B MOON MTN COaSTaL CiTrUS $ 16.95 70.06661B MOON MTN WiLD raSPBerrY $ 16.95 70.06741B OCeaN vODKa $ 25.60 70.07336L Mr BOSTON vODKa $ 6.75 80.07698B OYO $ 30.80 80.07699B OYO hONeY vaNiLLa BeaN $ 30.80 80.07716B NUTLiQUOr PeaNUT BUTTer $ 30.80 80.0 7728L ParaMOUNT OraNge FLv vDK $ 10.70 65.0 7834L Para ULTra BUBBLe $ 10.70 65.07834D Para ULTra BUBBLe $ 15.35 65.0 7837L ParaMOUNT vaNiLLa $ 10.70 65.0 7846D ParaMOUNT graPe $ 14.85 65.0 7846L ParaMOUNT graPe $ 10.70 65.0 7897L ParaMOUNT SWeeT Tea $ 10.70 65.0 7921B ParaMOUNT 100 TrvLr $ 8.85 100.0 7990B PeaChKa $ 4.25 70.0 7991B PearL $ 9.90 80.0 7992B PearL POMegraNaTe $ 9.90 70.07994B PearL CUCUMBer vDK $ 9.90 70.0 7995B PearL BLUeBerrY vDK $ 6.15 70.07996B PearL COCONUT vDK $ 9.90 70.0 7997B PearL PLUM $ 9.90 70.08074B PeUreUX $ 25.60 70.08236B PiNNaCLe CaKe $ 11.40 70.08237B PiNNaCLe COTTON CaNDY $ 11.40 70.0 8238B PiNNaCLe CiTrUS $ 11.40 70.0 8239B PiNNaCLe BerrY $ 11.40 70.0 8241B PiNNaCLe Le DOUBLe eXPreSSO $ 11.40 70.0 8242B PiNNaCLe KiWi STraWBer $ 11.40 70.0 8243B PiNNaCLe $ 11.40 80.0 8243D PiNNaCLe $ 18.80 80.0 8243L PiNNaCLe $ 12.35 80.0 8244B PiNNaCLe CherrY vDK $ 11.40 70.0 8244D PiNNaCLe CherrY vDK $ 18.80 70.0 8245B PiNNaCLe raSPBerrY $ 11.40 70.0 8246B PiNNaCLe graPe $ 11.40 70.08248B PiNNaCLe MaNgO $ 11.40 70.0 8250B PiNNaCLe vaNiLLa $ 11.40 70.0 8251B PiNNaCLe TrOPiCaL PUNCh $ 11.40 70.0 8252B PiNNaCLe 100 $ 12.55 100.08253B PiNNaCLe WhiPPeD $ 11.40 70.0 8253D PiNNaCLe WhiPPeD $ 18.80 70.08254B PiNNaCLe ChOCOLaTe WhiPPeD $ 11.40 70.08254D PiNNaCLe ChOCOLaTe WhiPPeD $ 18.80 70.08255B PiNNaCLe OraNge WhiPPeD $ 11.40 70.0 8283B PLaYerS eXTreMe CaraMeL $ 12.85 70.0 8285B PLaYerS eXTrM CherrY vDK $ 12.85 70.0 8291B POPOv TraveLer $ 6.90 80.0 8293B Prairie OrgaNiC KOSher vDK $ 15.60 80.0 8295B PravDa $ 17.50 80.0 8321B PrOOF 105 $ 8.20 105.0 8323B PUrUS $ 16.90 80.0 8325B PrOOF 110 $ 8.25 110.0 8338B raiN OrgaNiCS $ 14.30 80.0 8338D raiN OrgaNiCS $ 24.60 80.0 8413B reYKa vDK $ 21.30 80.08488B rOKK CiTrUS $ 9.65 70.08490B rOKK OraNge $ 9.65 70.08492B rOKK $ 9.65 80.0

8627D rUSKOva geNUiNe rUSSiaN vD $ 16.20 80.0 8631B rUSSiaN STaNDarD OrigiNaL $ 15.15 80.0 8631D rUSSiaN STaNDarD OrigiNaL $ 24.95 80.0 8880B SeagraMS eXTra SMOOTh vDK $ 9.05 80.0 8880D SeagraMS eXTra SMOOTh vDK $ 18.80 80.0 8880L SeagraMS eXTra SMOOTh vDK $ 12.40 80.08884B SeagraMS aPPLe $ 9.05 80.0 8885B SeagraMS BLaCK CherrY $ 6.25 70.08886B SeagraMS CiTrUS $ 9.05 80.0 8896D SKOL $ 13.00 80.0 8896L SKOL $ 6.75 80.0 8908B SeagraMS raSBerrY $ 9.05 80.0 8910B SeagraM'S SWeeT Tea $ 9.90 70.0 8915B SeagraMS PLaTiNUM $ 10.80 100.0 8915D SeagraMS PLaTiNUM $ 23.20 100.0 8930L SeNaTOrS CLUB vDK $ 4.95 80.08934B SeverKa $ 9.60 80.08937B SeveN BrOTherS vODKa $ 28.30 80.0 9006L SKYY iNFUSiONS BLOOD OraNg $ 15.85 70.09007L SKYY iNFUSiONS DragON FrUiT $ 15.85 70.09008e SKYY iNFUSiONS raiNBOW PaC $ 5.00 70.0 9009L SKYY iNFUSiON PiNeaPPLe $ 15.85 70.0 9010L SKYY iNFUSiON PaSSiONFrUiT $ 15.85 70.0 9011L SKYY iNFUSiON raSPBerrY $ 15.85 70.0 9012B SKYY $ 12.55 80.0 9012D SKYY $ 22.30 80.0 9012e SKYY $ 14.40 80.0 9012L SKYY $ 18.40 80.0 9014D SKYY iNFUSiON CiTrUS $ 24.95 70.0 9014L SKYY iNFUSiON CiTrUS $ 15.85 70.0 9016L SKYY iNFUSiON CherrY $ 15.85 70.0 9017L SKYY iNFUSiONS giNger vDK $ 15.85 70.0 9018L SKYY iNFUSiON graPe $ 15.85 70.0 9022B SMirNOFF BLaCK CherrY $ 11.95 70.0 9024B SMirNOFF BLUeBerrY $ 11.95 70.0 9024L SMirNOFF BLUeBerrY $ 14.60 70.0 9025B SMirNOFF CraNBerrY $ 11.95 70.0 9027B SMirNOFF DarK rOaSTeD eSPr $ 13.00 100.0 9028B SMirNOFF MeLONTWiST $ 11.95 70.0 9029B SMirNOFF LiMe $ 11.95 70.09030e SMirNOFF FLavOr TWiST 5 PaCK $ 3.85 70.0 9032B SMirNOFF SiLver $ 12.85 90.4 9032D SMirNOFF SiLver $ 24.45 90.4 9032L SMirNOFF SiLver $ 16.40 90.4 9033B SMirNOFF greeNaPPLe $ 11.95 70.0 9033L SMirNOFF greeNaPPLe $ 14.60 70.0 9034B SMirNOFF CiTrUS $ 24.85 70.0 9034D SMirNOFF CiTrUS $ 24.85 70.0 9034L SMirNOFF CiTrUS $ 14.60 70.0 9035B SMirNOFF POMegraNaTe TWiST $ 11.95 70.0 9036B SMirNOFF TraveLer $ 11.40 80.0 9037B SMirNOFF PaSSiON FrUiT $ 11.95 70.0 9038B SMirNOFF OraNge $ 11.95 70.0 9038D SMirNOFF OraNge $ 24.85 70.0 9038L SMirNOFF OraNge $ 14.60 70.0 9039B SMirNOFF raSPBerrY $ 11.95 70.0 9039D SMirNOFF raSPBerrY $ 24.85 70.0 9039L SMirNOFF raSPBerrY $ 14.60 70.0 9040B SMirNOFF vaNiLLa $ 11.95 70.0 9040D SMirNOFF vaNiLLa $ 24.85 70.0 9040L SMirNOFF vaNiLLa $ 14.60 70.0 9041B SMirNOFF STraWBerrY $ 11.95 70.0 9042B SMirNOFF Pear TWiST $ 11.95 70.0 9043B SMirNOFF PiNeaPPLe TWiST $ 11.95 70.0 9044B SMirNOFF WaTerMeLON $ 11.95 70.0 9044L SMirNOFF WaTerMeLON $ 14.60 70.0 9045B SMirNOFF WhiTegraPe $ 11.95 70.0 9046B SOBieSKi $ 9.05 80.0 9046D SOBieSKi $ 16.20 80.0 9046L SOBieSKi $ 11.50 80.0 9047B SMirNOFF SPiCeD rOOT Beer $ 13.00 100.0 9049B SOBieSKi vDK(gLaSS) $ 9.05 80.0 9050L SOBieSKi vaNiLia $ 11.50 70.09051L SOBieSKi CYTrON $ 11.50 70.09057L SOBieSKi KaraMeL $ 11.50 70.09060L SOBieSKi OraNge $ 11.50 70.09066B SOBieSKi raSPBerrY $ 10.60 70.09066L SOBieSKi raSPBerrY $ 11.50 70.09067B SQUare ONe BaSiL $ 11.50 70.09068B SQUare ONe BOTaNiCaL $ 30.00 80.09073B SMOOTh aMBLer WhiTeWaTer $ 25.60 80.0 9093B STaWSKi $ 14.30 80.0 9114B SveDKa TraveLer $ 9.85 80.0 9116L SYN $ 13.25 80.0 9128B STOLiChNaYa BLUeBeri vDK $ 16.00 70.0 9128L STOLiChNaYa BLUeBeri vDK $ 25.45 70.0 9130B STOLiChNaYa CiTrOS FLv vDK $ 16.00 70.0 9131D STOLiChNaYa OhraNJ $ 23.40 70.0 9131B STOLiChNaYa OhraNJ LiMiTD eD $ 16.00 70.0


9131L STOLiChNaYa OhraNJ $ 25.45 70.0 9133B STOLiChNaYa 100 $ 17.80 100.0 9134B STOLiChNaYa eLiT $ 51.80 80.0 9135B STOLiChNaYa $ 16.00 80.0 9135D STOLiChNaYa $ 33.65 80.0 9135L STOLiChNaYa $ 25.45 80.09136B STOLiChNaYa WiLD CherrY $ 16.00 75.0 9137B STOLiChNaYa gaLa aPPLiK vD $ 16.00 70.0 9139B STOLi WhiTe POMegraNiK vDK $ 16.00 70.0 9143B STOLiChNaYa PeaChiK $ 10.30 70.0 9144B PLaTiNUM 7X vDK $ 8.15 80.09144L PLaTiNUM 7X vDK $ 10.60 80.0 9144D PLaTiNUM 7X vDK $ 16.20 80.0 9149B STOLiChNaYa raZBeri $ 16.00 70.0 9149L STOLiChNaYa raZBeri $ 25.45 70.0 9151B STOLiChNaYa STraSBeri $ 16.00 70.0 9154B STOLiChNaYa vaNiL $ 16.00 70.0 9154D STOLiChNaYa vaNiL $ 21.55 70.0 9154L STOLiChNaYa vaNiL $ 25.45 70.0 9156B TaNQUeraY STerLiNg $ 11.40 80.0 9156D TaNQUeraY STerLiNg $ 22.85 80.0 9156L TaNQUeraY STerLiNg $ 13.15 80.0 9158B SWeeT CarOLiNa LeMONaD vDK $ 12.55 70.0 9159B SWeeT CarOLiNa raSP Tea vDKa $ 12.55 70.0 9160B SWeeT CarOLiNa SWeeT Tea vODKa $ 12.55 70.0 9160D SWeeT CarOLiNa SWeeT Tea vODKa $ 11.50 70.0 9161B SveDKa raSPBerrY $ 9.85 75.0 9162B SveDKa vaNiLLa vDK $ 9.85 75.09163B SveDKa vaNiLLa vDK $ 9.85 75.0 9164B SveDKa SWeDiSh $ 9.85 80.0 9164D SveDKa SWeDiSh $ 18.80 80.0 9164L SveDKa SWeDiSh $ 13.15 80.0 9165B SveDKa CLeMeNTiNe $ 9.85 75.0 9175B SveDKa CherrY $ 9.85 75.0 9186B TeTON gLaCier $ 18.00 80.0 9193L JeWeL OF rUSSia ULTra $ 87.65 80.09196L 3 iSLaNDS vODKa $ 10.60 100.0 9197L 3 iSLaNDS vODKa $ 7.10 80.0 9201B 3 OLive BUBBLe $ 16.90 70.0 9201D 3 OLive BUBBLe $ 24.95 70.0 9201L 3 OLive BUBBLe $ 24.60 70.0 9202B 3 OLive BerrY $ 16.90 70.0 9203B 3 OLive CiTrUS $ 16.90 70.0 9204B 3 OLive rOOTBeer $ 16.90 70.0 9205B 3 OLive graPe $ 16.89 70.0 9205D 3 OLive graPe $ 24.95 70.0 9205L 3 OLive graPe $ 24.60 70.0 9207B 3 OLive OraNge $ 16.90 70.0 9208B 3 OLive CherrY vDK $ 16.90 70.0 9208D 3 OLive CherrY vDK $ 24.95 70.0 9208L 3 OLive CherrY vDK $ 24.60 70.0 9209B 3 OLive raSPBerrY $ 16.90 70.0 9210B 3 OLive $ 16.90 80.0 9210D 3 OLive $ 22.30 80.0 9210L 3 OLive $ 21.95 80.0 9211B 3 OLive ChOCOCLaTe $ 16.90 70.0 9213B 3 OLive vaNiLLa $ 16.90 70.0 9215B 3 OLive WaTerMeLON $ 16.90 70.0 9216B 3 OLive POMegraNTe $ 16.90 70.0 9217B 3 OLive MaNgO FLv $ 16.90 70.0 9219B 3 OLive TriPLe ShOT eSPreSSO $ 16.90 70.0 9220B 360 $ 16.85 80.0 9227B 3 OLiveS raNgTaNg $ 16.90 70.09227D 3 OLiveS raNgTaNg $ 24.95 70.0 9228B 360 DOUBLe ChOCOLaTe $ 16.85 70.0 9232B TiTO'S haNDMaDe $ 16.00 80.0 9232D TiTO'S haNDMaDe $ 27.55 80.0 9232L TiTO'S haNDMaDe $ 20.20 80.09235B 3 OLive DUDe vODKa $ 16.90 70.09236B 360 MaNDariN OraNge $ 16.85 70.0 9367B ULTiMaT vDK $ 34.30 80.09370B U v CaKe vODKa $ 8.15 60.0 9371B U v BLUe raSPBerrY $ 8.15 60.0 9371D U v BLUe raSPBerrY $ 14.45 60.0 9372B U v $ 8.15 80.0 9372D U v $ 14.45 80.0 9373B U v graPe vDK $ 8.15 60.0 9374B U v PiNK LeMONaDe $ 8.15 60.0 9375B U v CherrY $ 8.15 60.0 9376B U v 103 $ 11.50 103.0 9377B U v COCONUT vDK $ 8.15 60.0 9378B UrSUS PUNCh $ 7.00 60.09380B Uv SWeeT greeN Tea $ 8.15 60.0 9381B UrSUS BLUe raSPBerrY $ 7.85 80.09382B UrSUS OrigiNaL $ 7.00 80.0 9385B vaMPYre reD $ 21.25 80.0 9428B veSiCa vODKa $ 10.80 80.0 9446B vaN gOgh DUTCh CaraMeL $ 16.00 70.0 9448B vaN gOgh DOUBLe eSPreSSO $ 16.00 70.0

9449B vaN gOgh eSPreSSO $ 16.00 70.0 9450D viKiNgFJOrD $ 17.95 80.0 9456B vaN gOgh $ 14.30 80.0 9456D vaN gOgh $ 18.35 80.0 9738B ZODiaC $ 12.95 80.0 9467B vOLi vODKa LYTe $ 21.30 60.09472D vOX $ 33.65 80.0 9472L vOX $ 24.60 80.0 9505B WaTerSheD DiSTiLLerY vODKa $ 22.00 80.0 9565B WhiTe DiaMOND $ 10.80 80.09672B WOODSTONe MiCrO-vODKa $ 16.65 80.09738B ZODiaC $ 15.75 80.0

COrDiaL

0017B aChaia CLaUSS OUZO $ 15.15 92.0 0029B aBSeNTe LiQUeUr $ 35.20 110.0 0041B Di SarONNO aMareTTO $ 18.50 56.0 0041L Di SarONNO aMareTTO $ 24.70 56.0 0053B aMareTTO gOZiO $ 10.40 48.0 0071B aMariTO aMareTTO $ 5.55 56.0 0551B ParaMOUNT rOCK & rYe $ 11.30 50.0 0552B BareNJager hONeY LiQUeUr $ 24.35 70.0 0557D BarTON LONg iSLaND iCe Tea $ 13.25 75.00557L BarTON LONg iSLaND iCe Tea $ 7.45 75.0 0565B BeNeDiCTiNe D.O.M. $ 28.20 80.0 0580L ParaMOUNT SLOe giN $ 10.00 50.0 0583L DeK SLOe giN COrDiaL $ 11.45 60.0 0600B B & B D O M COrDiaL $ 28.20 80.0 0608B DraMBUie $ 32.65 80.0 0662B DeK CreMe De CaCa0 DarK $ 10.55 54.0 0664B DeK CreMe De MeNThe greeN $ 10.55 60.0 0666B DeK CreMe De CaCaO WhiTe $ 10.55 54.0 0672B ParaMOUNT CreM D MeN WhiTe $ 9.65 50.0 0673B ParaMOUNT CrM D CaCaO DarK $ 9.65 50.0 0674B ParaMOUNT aNiSeTTe $ 9.65 50.0 0675B ParaMOUNT CreM D MeN greeN $ 9.65 50.0 0691B DeK CreMe De MeNThe WhiTe $ 9.90 60.0 0701B ParaMOUNT CrM D CaCaO WhiT $ 9.65 50.0 0705B geTreiDe KUMMeL $ 11.65 70.0 0707B CaMPari aPeriTivO iTaLY $ 23.90 48.0 0717B ParaMOUNT TriPLe SeC $ 7.05 50.0 0717D ParaMOUNT TriPLe SeC $ 14.40 50.0 0717L ParaMOUNT TriPLe SeC $ 7.40 50.00721B SOUTherN COMFOrT $ 14.90 70.00798B BeCherOvKa $ 20.40 76.0 0881B PerNOD aNiS –FraNCe $ 25.45 80.0 0887B Tia Maria COFFee $ 19.50 53.0 0893B KahLUa COFFee $ 15.15 43.0 0893D KahLUa COFFee $ 30.15 43.0 0893L KahLUa COFFee $ 22.85 43.0 0910B BLaCK DUCK CraNBerrY $ 16.00 43.00948B BLaCKMaKer rOOTBeer $ 16.90 70.0 1188B BOLS BLUe CUraCaO $ 11.25 48.01501B BUCKeYe raSPBerrY LiQUOr $ 23.65 48.01637e graND MarNier rOUge $ 10.30 80.0 1783B CaraveLLa LiMONCeLLO Orig $ 18.65 64.0 1784B CaraveLLa OraNgeCeLLO $ 16.80 60.0 1815B CaSONi LeMONCeLLO $ 16.90 62.0 1840B CaTDaDDY CarOLiNa MOONShiNe $ 17.75 80.0 1853B CeLTiC CrOSSiNg LiQUeUr $ 19.35 60.0 1855B ChaMBOrD rOYaLe COrD $ 29.85 46.0 1914B CharTreUSe greeN $ 52.10 110.0 2098B graND MarN COrDON rOUge $ 30.40 80.0 2098D graND MarN COrDON rOUge $ 72.90 80.0 2098L graND MarN COrDON rOUge $ 43.90 80.0 2101B gaLLiaNO L'aUTeNTiCO $ 30.00 84.6 2108B iriSh MiST $ 21.55 70.0 2274B COPa De OrO MeX COFFee LiQ $ 7.30 48.0 2405B LiCOr 43 $ 16.85 62.02405L LiCOr 43 $ 21.10 62.0 2503B DaNNY DeviTOS LiMONCeLLO $ 21.25 60.0 2528B DeK BLUe CUraCaO COrDiaL $ 10.55 54.0 2529B DeK CreMe De BaNaNa COrD $ 9.90 56.0 2566B DeK CreMe De aLMOND COrD $ 4.15 56.0 2605B DeK haZeLNUT COrD $ 10.55 56.0 2613L DeK OraNge CUraCaO COrDiaL $ 11.45 60.02614B DeK PeaCh BraNDY $ 6.00 70.0 2624B DeK TriPLe SeC COrD $ 7.45 48.0 2624L DeK TriPLe SeC COrD $ 7.90 48.0 2644B DeK 03 OraNge $ 20.20 48.02645B DeK MeLON COrDiaL $ 10.55 46.0 2649B DeK WiLD STraWBerrY COrDiaL $ 10.55 45.0 2652B rOMaNa BLaCK $ 20.00 80.0 2690B COiNTreaU LiQUeUr $ 30.40 80.0 2690L COiNTreaU LiQUeUr $ 39.50 80.0 2691B COiNTreaU NOir $ 27.45 80.02944B evaN WiLLiaMS CherrY reSv $ 12.55 70.0 2950B evaN WiLLiaMS hONeY reSv $ 12.55 70.0


3024B FireBaLL CiNNaMON WhiSKeY $ 13.40 66.0 3077B FragOLi LiQUeUr W/STraWBrY $ 22.40 48.0 3092B aMareTTO Di aMOre $ 9.00 45.0 3093B gaNTOUS & aBOUraaD $ 16.00 100.0 3602B gLarOS OUZO $ 10.60 90.0 3821B graNgaLa TriPLe OraNge $ 16.90 80.0 3851B graND MarNier CeNTCiNQUaNT $187.60 80.0 3852B graND MarNier CUvee CeNTNr $116.90 80.0 3860B graND MUrieL OraNge LiQUer $ 18.65 80.0 3864B graNDe aBSeNTe $ 41.10 138.0 3902B greeN MOON $ 26.30 90.0 4000B harLeM LiQUeUr $ 16.40 80.0 4003B harLeQUiN $ 16.90 80.0 5054B JagerMeiSTer $ 21.25 70.0 5054D JagerMeiSTer $ 42.40 70.0 5054L JagerMeiSTer $ 25.45 70.0 5105B JereMiah WeeD LiQUeUr $ 10.95 100.0 5251L JUareZ TriPLe SeC $ 6.40 60.0 5254L JUareZ gOLD DSS $ 8.50 80.0 5303B KahLUa eSPeCiaL COFFee $ 16.90 70.0 5315B KaMOra COFFee LQr $ 12.55 53.05566B LeBLON CaChaCa $ 23.00 80.0 5571B Le TOUrMeNT verT $ 11.50 100.0 6000B LUCiD aBSiNThe $ 51.80 124.0 6334B MaTa hari aBSiNThe BOheMia $ 34.30 120.0 6567B MeTaXa OUZO greeCe $ 15.85 80.0 6705L NaSSaU rOYaLe $ 18.75 67.0 6708B NavaN 80 $ 34.80 80.0 6720L N Y LONg iSLaND iCeD Tea $ 7.40 65.0 6734B 99 aPPLeS $ 15.15 99.06735B 99 BaNaNaS $ 15.15 99.0 6736B 99 graPeS $ 10.45 99.0 6739B 99 PeaCheS $ 16.00 99.0 7713B NUMBer 12 OUZO $ 16.05 86.0 7715B Nv La Fee aBSiNThe verTe $ 21.25 76.0 7723B PaLLiNi LiMONCeLLO $ 18.75 52.07724B PaLLiNi LiMONCeLLO giFT $ 18.75 52.0 7729B ParaMOUNT aMareTTO $ 6.45 50.0 7729D ParaMOUNT aMareTTO $ 15.15 50.0 7729L ParaMOUNT aMareTTO $ 8.20 50.0 7735B ParaMOUNT CreMe De BaNaNa $ 9.05 50.0 7824L ParaMOUNT SOUr aPPLe $ 7.95 43.0 7870D Para LONg iSLND iCe Tea $ 13.55 72.5 7870L Para LONg iSLND iCe Tea $ 7.50 72.5 7901B ParaMOUNT MeLON $ 9.05 44.0 7981L PaTrON CiTrONge $ 28.95 80.0 7986B PaTrON X O CaFe $ 24.75 70.08228B PiMMS CUP #1 giN SLiNg eNg $ 14.25 80.0 8249L PiTU CaChaCa $ 15.15 80.0 8282B PLOMari QUZO $ 14.70 84.0 8302B PriCharDS SWeeT LUCY BBN $ 19.50 70.0 8324L PUNCh aBrUZZO $ 31.80 90.0 8639B SaBrOSO Di CaFe COFFee LiQ $ 6.45 48.0 8670B SaMBUCa Di aMOre $ 11.65 84.0 8673B SaMBUCa rOMaNa $ 20.00 84.0 8852L SChWarTZhOg KraUTer LiQUer $ 16.75 73.4 8892B SChWarTZhOg KraUTer LiQUer $ 31.30 60.0 9214B ThUNDer 101 PePPerMT SChNP $ 10.75 101.0 9311B TUaCa DeMi SeC $ 23.70 70.0 9354B TY KU SUPer PreMiUM SOJU $ 21.25 48.09410B veev aCai LiQUeUr $ 25.60 60.0 9630B WiLD TUrKeY aMeriCaN hONeY $ 18.40 71.0 9630L WiLD TUrKeY aMeriCaN hONeY $ 23.70 71.0 9707B YOKaiChi MUgi $ 15.35 50.0 9733B ZWaCK $ 19.65 80.0

SChNaPPS

0010B aFTer ShOCK CiNNaMON $ 17.85 80.0 0676B arrOW PePPerMiNT $ 7.00 54.0 0681L DeK PePPerMiNT SNP $ 11.45 60.0 0697D ParaMOUNT PePPerMiNT SNP $ 15.15 50.0 0697L ParaMOUNT PePPerMiNT $ 9.55 50.0 0917B BLaCK haUS BLaCKBerrY SNP $ 20.45 80.0 0917L BLaCK haUS BLaCKBerrY SNP $ 25.70 80.0 1130B BOLS gOLD STriKe CiNNaMON SNP $ 15.15 100.0 2588L DeK hOT DaMN SNP $ 11.45 48.02619B DeK PePPerMNT 100 $ 11.20 100.0 2620L DeK PeaChTree SChNaPP $ 11.45 43.0 2625B DeK OLD TaverN rOOTBeer $ 10.55 45.0 2776B Dr MCgiLLiCUDDYS vaNiLLa $ 11.65 48.0 2782B Dr MCgiLLiCUDDYS MeNThOLMT $ 12.55 48.0 3017B FireWaTer hOT CiNaMON ShNP $ 16.65 100.0 3017L FireWaTer hOT CiNaMON ShNP $ 21.50 100.0 3709B gOLDSChLager CiNNaMON ShNP $ 20.45 87.0 3709L gOLDSChLager CiNNaMON ShNP $ 25.70 87.0 3736B 99 BLaCKBerrieS $ 15.15 99.0 3737B 99 BLaCK CherrieS $ 15.15 99.0 4863B iCe 101 PePPerMiNT SChNaPP $ 16.65 101.0

4870B iL TraMONTO $ 15.50 60.0 5922B LighTNiNg 101 CiNNaMON $ 10.75 101.06009B LUXarDO TriPLUM $ 26.30 78.0 6735B 99 BaNaNaS $ 16.00 99.0 7762L ParaMOUNT BUTTerSCOTCh ShNaPP $ 8.05 44.0 7862B ParaMOUNT PeaCh SCh $ 9.30 44.0 7862L ParaMOUNT PeaCh SCh $ 10.00 44.0 8632B rUMPLe MiNZe BerrY $ 20.45 100.0 8633B rUMPLe MiNZe PePMT $ 20.45 100.0 8633L rUMPLe MiNZe PePMT $ 25.70 100.0 9727B YUKON JaCK $ 14.75 100.0 9727D YUKON JaCK $ 26.15 100.0 9727L YUKON JaCK $ 20.35 100.0

CaNaDiaN

0076B SeagraMS v O 6 Yr $ 11.75 80.0 0076D SeagraMS v O 6 Yr $ 23.55 80.0 0076L SeagraMS v O 6 Yr $ 17.40 80.0 0169D LOrD CaLverT 3 Yr $ 14.95 80.0 0170B MC MaSTerS 3 Yr $ 7.00 80.0 0170D MC MaSTerS 3 Yr $ 14.90 80.0 0170L MC MaSTerS 3 Yr $ 8.85 80.0 0174B CaNaDiaN MiST CNDN $ 8.75 80.0 0174D CaNaDiaN MiST CNDN $ 19.30 80.0 0174L CaNaDiaN MiST CNDN $ 12.25 80.0 0175D MaCNaUghTON CNDN 3Yr $ 15.30 80.0 0176B CaNaDiaN CLUB 6 Yr $ 11.45 80.0 0176D CaNaDiaN CLUB 6 Yr $ 22.00 80.0 0176e CaNaDiaN CLUB 6 Yr $ 9.25 80.0 0176L CaNaDiaN CLUB 6 Yr $ 16.30 80.0 0189B BLaCK veLveT CNDN 3 Yr $ 7.90 80.0 0189D BLaCK veLveT CNDN 3 Yr $ 17.55 80.0 0189e BLaCK veLveT CNDN 3 Yr $ 8.60 80.0 0189L BLaCK veLveT CNDN 3 Yr $ 11.40 80.0 0909B BLaCK veLveT TraveLer 3 Yr $ 7.90 80.0 0920B BLaCK veLveT reServe CNDN 8Yr $ 11.40 80.0 0920D BLaCK veLveT reServe CNDN 8Yr $ 22.30 80.0 1570B CaBiN Fever MaPLe FLv WhSK $ 16.85 80.0 1627e CrOWN rOYaL 200ML $ 7.25 80.0 1704D CaNaDiaN BaY WhSKY $ 13.60 80.0 1704L CaNaDiaN BaY WhSKY $ 5.85 80.0 1716B CaNaDa hOUSe CNDN WhiSKeY 3Yr $ 6.60 80.01716D CaNaDa hOUSe CNDN WhiSKeY 3Yr $ 12.75 80.0 1725B CaNaDiaN CLUB reServe 10 Yr $ 12.30 80.0 1729B CaNaDiaN CLUB TraveLer 6 Yr $ 11.45 80.0 1730D CaNaDiaN gOLD 4 Yr $ 14.05 80.0 1730L CaNaDiaN gOLD 4 Yr $ 8.60 80.0 1731B CaNaDiaN CLUB ShrY CaSK 8Yr $ 14.95 82.6 1733B CaNaDiaN hUNTer TraveLer 3Yr $ 6.45 80.0 1735D CaNaDiaN LTD 3 Yr $ 14.05 80.0 1735L CaNaDiaN LTD 3 Yr $ 8.60 80.0 1748B CaNaDiaN MiST TrvLr $ 8.75 80.0 2055B CaNaDiaN CLUB CLaSSiC 12Yr $ 14.95 80.0 2389B CrOWN rOYaL BLaCK $ 25.60 90.0 2391B CrOWN rOYaL CaSK #16 $ 61.45 80.0 2393B CrOWN rOYaL eXTra rare $114.15 80.02397B CrOWN rOYaL reServe $ 39.65 80.0 3071B FOrTY CreeK BarreL SeLeCT $ 18.65 80.0 4041D harWOOD $ 14.45 80.0 4041L harWOOD $ 8.45 80.0 4699D NOrTherN LighT 3 Yr $ 12.70 80.0 4699L NOrTherN LighT 3 Yr $ 8.40 80.0 5073D JaMeS FOXe $ 12.65 80.0 7726D ParaMOUNT CaNaDiaN $ 15.35 80.0 8050B PeNDLeTON CaNaDiaN $ 18.65 80.0 8431B riCh & rare $ 7.00 80.0 8431D riCh & rare $ 13.60 80.0 8894B CrOWN rOYaL $ 22.15 80.0 8894D CrOWN rOYaL $ 47.90 80.0 8894e CrOWN rOYaL $ 28.50 80.0 8894L CrOWN rOYaL $ 30.15 80.0 8922B v O gOLD 8 Yr $ 14.75 80.0 8923B SeagraMS v O CNDN Trv 6 Yr $ 11.75 80.0 9648B WiNDSOr SUPreMe TraveLer 3Yr $ 7.90 80.0 9652B WiNDSOr SUPreMe 3 Yr $ 7.90 80.0 9652D WiNDSOr SUPreMe 3 Yr $ 17.15 80.0 9652L WiNDSOr SUPreMe 3 Yr $10.95 80.0


FOr The reCOrD

LiQUOr CONTrOL COMMiSSiON viOLaTiONS & PeNaLTieS for on premise retailers(Orders issued april 2011)

aKrON: Brittain Two inc: posses-sion of alcoholic beverages in a container that had been refilled; al-coholic beverages not maintained in a potable condition; possession of wine without the proper per-mit - $500 or revoked; JaMr Corp dba guy’s restaurant & Party Cen-tre: sale of an unlimited number of servings of alcohol at a fixed price - $200 or 2 days; Brewbaker inc. dba Brubaker’s Pub: sale of beer to someone under the age of 21 - $500 or 5 days; georgie’s girls LLC dba georgie’s girls: soliciting in ex-change for a thing of value, to wit, dances - $800 or 4 days

aUSTiNTOWN: Connie D. Patrick dba Winston’s Tavern: sale of beer to someone under the age of 21 - $450 or 3 days

BeaverDaM: C&J Stover Limited: payment of liquor permit with a check not honored by the permit holder’s bank - $300 or 3 days

CaNTON: ronnie Courtney dba Courtney’s village inn: sale of beer to someone under the age of 21 - $950 or 8 days

CeLiNa: Brenda & Michelle’s LLC dba Shocker’s: Sunday sale of alco-holic beverages without the prop-er permit - $400 or 4 days

CheviOT: T Borg inc. dba Shelton’s Pub & Social hall: sale of beer to someone under the age of 21 - $1,250 or 10 days

CiNCiNNaTi: Folchi Marrs enterpris-es inc. dba vito’s: permitting im-proper conduct, to wit disorderly conduct, on the permit premises - $400 or 4 days; 35 east Seventh LLC dba Buckhead Saloon: sale of beer to someone under the age of 21 - $3,500 or revocation; Passage entertainment LLC: sale of beer to someone under the age of 21; fur-nishing of beer to someone under the age of 21 - $850 or 7 days; Drey-er enterprises, inc. dba Tina’s: pur-chase of alcoholic beverages for

resale from someone other than an a or B permit holder; purchased of spirituous liquor from someone other than the Division of Liquor Control; illegal purchase of alco-holic beverages for resale - $500 or 5 days; ginger’s Bar & Lounge, inc. dba ginger’s Bar & Lounge: sale of beer to someone under the age of 21; furnishing of beer to someone under the age of 21 - $400 or 4 days; Nada group LLC dba Nada restau-rant: sale of beer for on premise consumption was removed from the permit premises - $200 or 2 days; Los Portales iii Ltd: person under the age of 18 handled/sold beer in sealed containers - $500 or 5 days; Cincinnati FS LLC: sale of beer to someone under the age of 21 - $750 or 6 days

CLeveLaND: Joe D’s Lounge dba Joe D’s Lounge: fixtures, equip-ment, tables, counters, coolers/re-frigerators, or utensils not clean or sanitary; toilet facility not in good repair - $400 or 4 days; hartak inc. dba Five Cent Decision: failure to have food service available on the permit premise; failure to obtain a valid retail food establishment and/or operators license – revoked; WB holdings inc.: service or stor-age room not clean or sanitary; al-coholic beverages not maintained in a potable condition; permitting improper conduct on the prem-ises, to wit, drug sales - $3,000 or 12 days; Quiet Bob’s, inc. dba Quiet Bob’s: sale of beer to someone un-der the age of 21; furnishing beer to someone under the age of 21 - $1,500 or 10 days; 1057 inc. dba The Odeon: alcoholic beverages not maintained in a potable condi-tion - $200 or 2 days; e enterprises inc.: Sunday sale of intoxicating liquor without the proper permit - $300 or 3 days

COLUMBUS: hetzbach Corp.: fix-tures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary; alcoholic bev-erages not maintained in a potable condition - $400 or 3 days; Sandy & Loretta LLC dba grown Folks Café: sale of beer to someone under the age of 21 - $750 or 3 days; LN gran-ville inc: consumption of beer af-ter hours; alcoholic beverages not maintained in a potable condition

- $600 or 6 days; Doug’s Lounge inc. dba Doug’s highway 23: alco-holic beverages not maintained in a potable condition - $300 or 3 days; glenna hope Little dba Deuc-es Two: alcoholic beverages not maintained in a potable condition - $100 or 1 day

DaYTON: valley girls LLC dba Tom-my’s Bar: sale of beer to someone under the age of 21; sale of intoxi-cating liquor to someone under the age of 21 - $1,000 or 7 days; Mag-gie’s Place inc. dba Maggie’s Place: sale of beer to a minor; furnishing beer to a minor - $1,800 or 12 days; 34 North Jefferson LLC: allowing improper conduct on the permit premises, to wit, disorderly activity; allowing improper conduct on the permit premises, to wit, public in-decency - $500 or 5 days

DeLaWare: JhDW LLC dba Our Place Pub: sale of beer to an intoxi-cated person; furnishing of beer to an intoxicated person; possession of beer by patrons under the age of 21 - $2,000 or 12 days

eUCLiD: Scoreboard Tavern inc. dba Scoreboard Tavern: Sunday sale of intoxicating liquor without the proper permit - $400 or 4 days

FiNDLaY: BPOe Lodge 0075: sale of beer to a non-member; permit-ting gaming, to wit, selling instant bingo to a non-member - $400 or 4 days; sale of beer and/or intoxi-cating liquor by someone under the age of 18; someone under the age of 19 serving intoxicating li-quor - $500 or 5 days; TKOs Prop-erty Management LLC dba Tech-nical Knockouts: purchasing beer from someone other than an a or B permit holder for resale; transfer of beer to another permit holder - revoked

FreMONT: Magrum entertainment LLC dba Tailgator’s Sports Bar: con-sumption after hours; sale of intoxi-cating liquor after hours - $300 or 3 days

geNeva ON The LaKe: Cove, inc. dba Yankee’s Tavern: furnishing in-toxicating liquor to someone un-der the age of 21 - $200 or 2 days

viOLaTiONS&PeNaLTieS


viOLaTiONS&PeNaLTieShUBer heighTS: aMveTS Post 0464: sale of beer to a non-mem-ber - $200 or 2 days

JaCKSON: Corner Pub of Jackson, inc. dba Corner Pub: Sunday sale of intoxicating liquor without the proper permit - $400 or 4 days

LOUiSviLLe: Floyd’s Ltd.: sale of beer to someone under the age of 21; furnishing beer to someone under the age of 21; sale of beer to someone in an intoxicated con-dition; sale of intoxicating liquor to someone under the age of 21; furnishing intoxicating liquor to someone under the age of 21; furnishing intoxicating liquor to someone under the age of 21 - re-voked

MarieTTa: gajanga enterprises, inc. dba Locker room Sports Club: giving away of intoxicating liquor, to wit, champagne - $500 or 5 days

NOrWOOD: SeJ of Norwood inc dba robertson’s Café: sale of beer to someone under the age of 21 - $1,500 or 10 days

PaiNeSviLLe: Just Teazin gC LLC dba Just Teazin: permitting im-proper conduct on the permit premises, to wit, drug possession; permitting improper conduct on the permit premises, to wit, drug sales - $800 or 8 days

PerrYSBUrg: andrew Z LLC dba Sportz Pizzeria: allowing improp-er conduct on the permit prem-ises, to wit, drug use; allowing improper conduct on the permit premises, to wit, drug possession; allowing improper conduct on the permit premises, to wit, drug para-phernalia use; allowing improper conduct on the permit premises, to wit, drug paraphernalia pos-session; sale of intoxicating liquor to someone under the age of 21; furnishing of intoxicating liquor to someone under the age of 21; sale of beer and/or intoxicating liquor to someone in an intoxicated con-dition; furnishing beer and/or in-toxicating liquor to someone in an intoxicated condition; allowing in-toxicating liquor sold for on prem-ise consumption to be removed from the permit premises- revoked

PerrYSBUrg: andrew Z LLC dba Sportz Pi

PiQUa: Piqua Fish & game Protec-tive assn: sale of intoxicating liquor to a non-member - $300 or 3 days

riChMOND heighTS: MWU enter-prises dba Michael’s Bar & grille: permitting gaming, to wit, elec-tronic video gambling device; op-erating a game of chance for profit - $3,500 or 20 days

riverSiDe: Diane hinton dba Zo-diac Lounge: solicitation by a cus-tomer for a thing of value, to wit, drinks/cash – violation, no penalty imposed

SaNDUSKY: Claudia Berry dba DJ’s Sports Bar: operation or posses-sion of a gambling device; alco-holic beverages not maintained in a potable condition - $750 or revo-cation

SiDNeY: Srv inc. dba Canelo’s Mex-ican restaurant – purchase of beer for resale from someone other than an a or B permit holder - $500 or 5 days

SPriNgFieLD: Sher Den inc. dba Jimmy T’s: Sunday sale of intoxicat-ing liquor without the proper per-mit - $400 or 4 days

ST. CLairSviLLe: Undo’s West, inc: fixtures, equipment, tables, coun-ters, coolers/refrigerators, or uten-sils not clean or sanitary - $300 or 3 days

SYLvaNia: Jim’s Pizza Paddle ii inc. dba Jim’s Pizza Paddle: failure to obtain a valid retail food establish-ment and/or operation license - $400 or 4 days

TOLeDO: Mugshots, inc. dba Mug-shots: sale of intoxicating liquor across the bar by someone under the age of 21 – violation, no pen-alty imposed; J&h rahal Ltd.: intox-icating liquor in a bottle that had been refilled - $500 or 5 days

UNiON: Cal Park inc. dba Toll house Tavern: operation of the permit business at an address other than that listed on the permit - $300 or 3 days

WarreN: Central Social Club: sale of beer to a non-member; sale of beer to someone under the age of 21; sale of intoxicating liquor to someone under the age of 21 - $900 or 7 days

WeLLiNgTON: aL Post 0008 Spirit of ’76: sale of beer and/or intoxi-cating liquor to a non-member; Sunday sale of intoxicating liquor without the proper permit - $500 or 5 days

WhiTehaLL: Café Luna LLC dba Café Luna: alcoholic beverages not maintained in a potable condition - $900 or 3 days; Café Luna LLC dba Café Luna: consumption of beer af-ter hours - $800 or 4 days

WiLLOUghBY: all for U Corpora-tion dba The Boulevard grille: possession or operation of a gam-bling device; operating gaming or wagering, to wit, electronic video gambling device - $2,000 or 12 days

WiLLOWiCK: Polito Zabkar, inc.: Sunday sale of intoxicating liquor with the proper permit - $1,000 or 3 days

XeNia: Stan’s Bar & grill inc. dba Chubby’s: alcoholic beverages not maintained in a potable condi-tion - $300 or 3 days; aL Post 0517 John roan: sale of beer to a non-member; sale of beer to someone under the age of 21; furnishing of beer to someone under the age of 21 - $750 or 6 days; rr & Ja enter-prises LLP dab allsports Bar & grill: consumption of beer and/or intox-icating liquor after hours - $400 or 4 days

YOUNgSTOWN: allou Corporation dba Chalet: sale of beer to some-one under the age of 21 - $500 or 5 days

ZaNeSviLLe: Smiling goat Ltd. dba Smiling goat Saloon: hindering or obstructing of an investigation or inspection by an authorized law enforcement officer - $400 or 4 days; State Street Market, inc. dba State Street Market: Sunday sale of intoxicating liquor without the proper permit - $300 or 3 days

July 20-24, 2011

THINGS UP!

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TICKETSON SALENOW!

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your Founders Day Package or individual event tickets, visit

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Tales of the Cocktail salutes the generous spirit of their sponsors:10 Cane Rum, 360 Vodka, 42Below Vodka, Absolut Vodka, Acqua Panna Water, Agave 99 Kosher Tequila, Akvinta, American Beverage Marketers, Anchor Distilling, Angostura, Artesian Distillers, Art in the Age, Bacardi Rum, Bacardi USA, Balcones Distilling, Ballast and Keel Bittering House, Banks 5 Island Rum, Bärenjäger Honey Liqueur, BarSmarts, Batavia Arrack van Oosten & Kronan Swedish Punsch Liqueur, Becherovka, Beefeater Gin, Belvedere Vodka, Benedictine, Berkshire Mountain Distillers, Beverage Media, Bitter End Bitters, Bitter Truth Bitters, Bittermens, Blackbottle and Angostura Rum, Boiron, Bols Genever, Bombay Dry Gin, Bombay Line Extension, Bombay Sapphire Gin, Botran Rum, Breckenridge Distillery, Brugal Rum, Buffalo Trace Bourbon, Bulleit Bourbon, Bureau National Interprofessionnel du Cognac, Campari, Caorunn Gin, Cariel Vodka, Chairman’s Reserve Rum, Chefwear, Chilled Magazine, Ciroc Vodka, Citadelle Gin, Clear Grape LLC, CNIT, Cocchi Vermouth di Torino, CocktailKingdom.com, Cointreau, Connemara Irish Whiskey, Coole Swan, Corsair Distillery, Courvoisier, Crescent City School of Bartending, Crop Organic Vodka, Cruzan Rum, Cynar, Damrak Gin, Dancing Pines Distillery, Death’s Door, Deep Eddy Vodka, Del Maguey Mezcal, Demitri’s Bloody Mary Seasoning, Devil’s Cut Bourbon, Diageo, Dirty Sue Olive Juice, DiSaronno, Distillery No. 209 Gin, Dolin Vermouth de Chambéry, Domaine Select, Don Julio Tequila, Don Q Rum, Drambuie, Drink Deck LLC, Drink Me Magazine, Drinkupny.com, Driscoll’s, El Dorado Rum, Emergen-C, Employees Only Brands, Farmer’s Botanical Gin, Fee Brother’s Botanical Waters, Fee Brother’s Bitters, Fee Brother’s Syrups, Fentiman’s Botanically Brewed Beverages, Fever Tree, FIJI Water, Firefly Vodka, Flavorbank Spices, Flor de Caña Rum, Four Roses Bourbon, Francesco Lafranconi, Campari, Martini & Rossi, Frapin, Funkin Puree, Galliano L’Autentico, Galliano Ristretto, Genevieve Gin, Glenfiddich Single Malt Scotch Whisky, Gordon’s Gin, Great Lakes Distillery, Greenore Irish Whiskey, Grey Goose Vodka, Haus Alpenz, Hayman’s Old Tom Gin, Heaven Hill, Hendrick’s Gin, Herbsaint, High West Distillery, Hoosier Momma, House Spirits, Hudson Whiskey, Imbibe Magazine, Imbue, iSi North America, Jameson Irish Whiskey, KAH Tequila, Kahlua, Karlsson’s Vodka, Kilbeggan Irish Whiskey, Koerner, Kold Draft Ice, Koval Distillery, Laird, Last Call Consulting, Leblon Cachaca, Licor 43, Lillet, Liquid Living Magazine, Lucid Absinthe, Lush Life Productions, Luxardo Maraschino Liqueur, Macchu Pisco, Maker’s Mark Whiskey, Mandarine Napoléon, Marie Brizard Liqueurs, Martell Cognac, Martini & Rossi, Masters of Whisky, Mathilde Liqueurs, Michter’s Us No.1 Small Batch Unblended American Whiskey, Milagro Tequila, Moet Hennessy, Monin Syrups, Montanya Distillers, Mutineer Magazine, Neisson Rum, New Amsterdam Gin, New Holland Artisan Spirits, New Orleans Magazine, Nightclub & Bar Magazine, No. 3 London Dry Gin, Noilly Prat, Nola Tawk, North Shore Distillery, Nouvelle Absinthe, Offbeat Magazine, Old Raj Dry Gin, Osocalis Distillery, Oxley Gin, Pages, Pallini Limoncello Peachcello, PAMA Pomegranate Liqueur, Peach Street Distillers, Pemberton Distillery, Perlage Systems, Pernod Absinthe, Pernod Ricard USA, Perrier Water, Peychaud’s Bitters, Phenix Spirits, Philadelphia Distilling, Piedmont Distillers, Pierre Ferrand, Pisco Portion, Plymouth Gin, Preiss Imports, Prichard’s Rum, Prohibition Distillery, Proximo Spirits, Pueblo Viejo, Purity Vodka, Rabelais, Randal Steward, Remy Martin 1738 Accord Royal Cognac, Ricard, Rhum J.M., Riedel, Robert Rodriguez, Rock Town Distillery, Ron Abuelo Rum, Ron de Jeremy Rum, Root & Snap Liqueurs, Rouge Vodka, Russian Standard Vodka, Sailor Jerry Rum, Sandeman Port, Santa Teresa Rum, Saveur Magazine, Sazerac, SerendipiTea, Sidney Frank, Siembra Azul Tequila, Siete Leguas Tequila, Smart Space Products, Solerno Blood Orange Liqueur, Southern Comfort, Square One Organic Spirits, St. Germain Elderflower Liqueur, StilltheOne Distillery, Stoli Vanil, Stolichnaya Vodka, Stranahans, Suntory, Swamp Dog & Friends, Tabasco, Tales of the Cocktail Merchandise, Tanqueray 10 Gin, Tanqueray Gin, Tanqueray Rangpur Gin, Tasting Panel Magazine, Tempus Fugit Spirits, Tequila Ocho, The Boston Shaker, The Fair Trade Spirits Company, The Hour Shop, The Modern Mixologist, The Wine Group, Thousand Oaks Barrel Co., Tierra Organic Tequila, Tito’s Vodka, Tobacco Free Living, Torani, Touch Studios, Trader Tiki Handcrafted Exotic Syrups, Trigo Reserva Añeja Rum, Truvia, Tub Gin, Tullamore Dew, Tuthilltown Spirits, Two Sprouts, Tyrconnell Irish Whiskey, Uber Bar Tools, USBG National, VeeV, Vermont Spirits, Victoria Gin, Vitamix, Viridian Spirits, Warwick Valley Winery and Distillery, Wild Hibiscus, William Grant & Sons, Wine & Spirits Wholesalers Association, Woodinville Whiskey Co., Worldwide Beverage Imports, Zacapa Rum, Zafra Rum, Zubrowka Bison Grass Vodka

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