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FOR SALES TRAINING PURPOSES ONLY

•Project Type : Residential condominiums

•Product Type : Medium-rise development

•Unit Type : 2-BR, 3-BR, 3-BR Tandem •No. of Buildings: 7 Mid-rise buildings•No. of Units : 738 •Price Range : P2.26M – P5.25M•RFO : August 2009 (Honolulu)

Project Overview

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Ohana Place

SM SOUTHMALL

TOYOTA ALABANG

ALABANG-ZAPOTE ROAD

Location Map

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• Business District o Madrigal Business Park – 1.90 Km o Filinvest Corporate City – 2.08 Km o Makati CBD – 19.00 Km

• Commercial o SM Southmall – 0.80 Km o Alabang Town Center – 1.30 Km o Westgate Center Alabang – 2.25 Km o Festival Supermall – 2.80 Km

• Schools o San Beda College – Alabang – 1.50 Km o De La Salle Zobel – 2.22 Kmo Southridge – 3.61 Kmo Woodrose – 3.95 Km o Univ. of Perpetual Help – 4.31 Kmo Southville Int’l School – 4.80 Km

• Hospitals o Alabang Medical Clinic – 0.85 Km o Asian Hospital – 3.86 Kmo Perpetual Help Hospital – 4.00 Km o Las Piñas Doctors Hospital – 4.30 Km

Area Distances

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MARKET STUDY / COMPETITIVE LANDSCAPE

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Background:• Last January 2008, DMCI Homes Marketing Research

conducted a Competition Scan in Las Pinas among comparable residential projects offered within Php 1M – 5M. These are mostly house and lots/townhouses located in subdivisions/ pocket developments.

• In March 2008, Marketing Research conducted a Product and Concept Test, dubbed as Project Lilo, to explore the market and thereby provide insights and learnings for Project Development and Marketing Management units for better planning, development and marketing of the project. Respondents included in the study where prospective buyers of residential condominiums coming from the South of MMLa (Las Pinas, Muntinlupa, Paranaque) as well as nearby cities – Cavite, Paranaque, Manila.

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1. Las Piñas residential market mostly made up of house and lot/townhouse product types.

- offer big unit floor areas with 2-3 bedrooms, 2-3 T&B, maid’s rooms, service area,

bedrooms with built-in cabinets, grilled front gate and own carport area. - lot and floor area configuration:

LOT AREA : 55.00 – 200.00 ++ SQ.M. FLOOR AREA : 52.00 – 128 SQ.M.

2. Prices of house and lot units : Php 1.3 M to as high as Php 5 M 3. In terms of supply or inventory

- Slightly more than half of the inventory is within price category of Php 2M - 5M (under upper-mid: 56% or 760 units of total supply)

- Projects within price category of Php 1.25 – 2 M (core-mid projects) comprised 44% or 595 units of the total sample supply

Upper-mid projects are more attractive due to: presence of basic community amenities and facilities such as clubhouse, swimming pool, parks and playground and an entrance gate with 24-hour security; having highly themed residential architecture (Mediterranean, Italian, California, etc.); and lastly, due to developer’s name, of which, Villar’s Camella and Crown Asia are key players in the area. Monthly amortization: - Upper-mid products: Php 30,000 up to 70,000.00 per month - Core mid-products: Php 20,000 to 35,000.00. Miscellaneous fees or TCT transfer fees of some projects in Las Piñas are already inclusive in the TCP as seen in, Camella, Crown Asia and Woodridge Properties Projects.

HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE

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4. The market of these projects are mostly coming from Las Piñas and Cavite while some

are from Manila and Makati. These buyers purchase in Las Piñas for the following reasons:

- Price - Nearness to place of work - Nearness to Manila (Cavite residents)

5. Based on the competitive scan and focus group discussion among residents of Las

Piñas-Paranaque-Muntinlupa and nearby Cavite area, single-detached and townhouses are in demand in Las Piñas due to the following attributes:

- The owner has an option to extend their property subject to the conditions of the contract to the developer

- Buyers have an area (depending on the lot size) for gardening, lanai, gazebo, etc. within their own property

- Option to convert property to a retail store, water-refilling station, etc. - The owner has perpetual ownership of the property as evidenced by a land title - Minimal association dues to be paid

On the other hand, negative comments include: - has limited service, amenities, and facilities - amenities offered are just basic; other developments have no amenities at all - some properties are not gated, and have no security personnel - limited financing schemes and payment options offered to buyers.

HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE

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4. Considerations looked for in a residential place that need to be satisfied: - Location -- accessibility and travel convenience, secure and safe area as well as surroundings - Unit- should have the right specification type and sizes; should also be within their affordable

budgets and payment schemes.

Major “dissatisfiers” that turn them off and feel short-changed in a residential development about are cramped units, limited amenities or delayed delivery of amenities, high association dues, low floor to ceiling clearance, and substandard quality of materials and construction. In addition, with numerous negative feedback and personal experiences about unmet promises by developers, prospective buyers have assumed a cynical attitude toward attractive brochures and promotional materials to sell properties.

6.

HIGHLIGHTS OF THE RESIDENTIAL MARKET LANDSCAPE

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PRIMARYTARGET MARKET

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DemographicsDecision-makers, aged 30 – 45 years old, either young families or full nesters, been living in Las Piñas for a long time already, with children 2-3, occupying middle to top management positions in reputable firms. They could be entrepreneurs, with a combined monthly household income ranging from Php 100,000.00 - Php 200,000.00. They may already have a primary house or are still renting.

Primary Target Market:Upgraders residing in Las

Piñas

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PsychographicsThey are looking for an ideal home located in Las Pinas, where they have been accustomed already, that is easily accessible to everything important to their family’s needs. They aim to achieve a balance between work and home life, hence, they would want to come home to a secured community which affords them to relax and unwind after a long day’s work, sharing bonding moments and activities with their children.

Upgraders

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Emotional Need Benefit Activities & Experience

Link to Product/ Amenity

Growing families looking for a place that is accessible to everything important to them

The family’s need for fun and enjoyment, as well as hassle-free life

Accessible to the workplace and school. Travel time & traffic are minimized allowing you & your family to spend more time on bonding moments & activities you love

No need to travel to far away resorts and recreational areas as we have a resort- like amenities complete with essential facilities and property management services

Get home and have an early dinner with your wife & kids

Allow kids to enjoy the amenities .

Relax in the pool and have fun having picnic with family and neighbors

Tone and flex muscles in the fitness gym or dance halls

Strategic Location

Hawaiian-inspired amenities, and Recreational Facilities

Property Management Services

Upgraders

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Emotional Need Benefit Activities & Experience Link to Product/ Amenity

Working parents yearn for a secured & peaceful environment for their family to live in

OP offers a fully secured home environment enveloped in a Hawaiian-inspired residential development.

Your kids are safe and free to have a stroll and play within OP. Less worries for the busy parents.

24-hr security

Gated Entrance

Perimeter Fence

Upgraders

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SECONDARYTARGET MARKET

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DemographicsStart-up young families or married couples between late 20s to 40 years of age with 1-2 kids, from toddler to elementary level, occupying from middle to top management positions in reputable companies with a combined monthly household income of P100,000 – P135,000. They are currently living in cities near Las Piñas, namely: Parañaque, Muntinlupa, Cavite and Laguna

Secondary Target Market:Early-Nesters

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PsychographicsThey are currently on a look out for a home which is close to their place of work, malls, and schools in the South Metro Manila area. Since they are still raising a young family and their careers are a priority as well, they are looking for a home that is moderately priced but at the same time, they would like their community to be secured, well-kept and organized to bring up their children.

Early-Nesters

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Emotional Need Benefit Activities & Experience

Link to Product/ Amenity

Young couple starting a family needs to find work & family life balance to nurture their budding relationship

A family searching for a good home deal that would allow them enjoy value-added features (amenities, services, facilities) not usually found in their subdivisions/ residences.

Accessible to the workplace. Travel time & traffic are minimized allowing you & your family to spend more time on bonding moments & activities you love

A true value-for-money purchase that gives you a lot at a price that will not empty your bank account.

Get home and have an early dinner with your wife & kids

Spend some quality time teaching your kids lessons/homework from school

Go shopping every month like you use to without worrying where to get your next house purchase payment.

Strategic Location

Affordability

Flexible payment terms

Early-Nesters

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PROJECT NAME &

LOGO

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PROJECT NAMEOHANA PLACE

Part of Hawaiian culture, “ohana” means family in an extended sense of the term including blood-related, adoptive or intentional.

The term emphasizes that family and friends are bound together and members must cooperate and remember one another.

The root word “oha” refers to the root or corm of the kalo, or taro plant – a staple food in Hawaii.

In contemporary Hawaiian life, an “ohana unit” is a part of a house or a separate structure on the same lot that may contain a relative but which may not be rented to the general public.

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OHANA PLACE

HAWAII

The shape of Ohana Place imitates the configuration of the Hawaiian islands

CONCEPT ANALOGY

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Taken from key places and destinations in Hawaii

•Honolulu•Maui•Lanai•Hanalei•Kauai•Lanikai•Anahola

BUILDING NAMES

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LOGO

• The logo, in vertical orientation, consists of 3 main elements, namely: text, a graphical icon and color.

• The text is simple yet regal. The typeface used in “OHANA” lend a uniquely Hawaiian-tropical flavor to the text rendering.

• The gumamela flower, used as the logo icon, is closely identified with the island of Hawaii, being the island’s national flower. It is a commonly used symbol of the famous Hawaiian hospitality and spirit. It is also closely associated with recreation and leisure, two values that living in Ohana Place stresses.

• The font is in dark blue shade while the icon is in chrome yellow color - two colors that are highly complementary and were chosen for their easy visibility and cheerful tone.

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PANTONE GUIDE

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VALUE PROPOSITION

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VALUE PROPOSITIONWhat : The only Hawaiian–inspired mid-

rise residential community in Las Piñas Where : That offers a true Hawaiian resort

ambiance How : For the underserved families with

modest income Who : Aspiring to live in a secured and

harmonious themed-resort community Why : Closest to central business district

in the south of Metro Manila When : in increasing compromises due to

daily stress

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The project offers a distinct Hawaiian-resort ambience right from the entrance gate to building facades, and the central amenity area, which consists of a curvilinear swimming pool, an island bar with coconut trees and huts, and water slides and cascades ---- all aimed towards giving its residents a resort lifestyle of total fun and relaxation.

Uniquely Hawaiian-inspired residential

development

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The project is strategically located along Alabang-Zapote road and is a short-drive away from SM Southmall. It is also close to the city’s main commercial and retail establishments, finest schools, modern hospitals, public transports and very accessible via major thoroughfares.

Great location

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It is a gated and secured community development and has exclusive facilities and amenities for comfortable living, and which also encourage neighbors to interact and blend harmoniously.

Fosters Secured and Harmonious Community

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A professional property management team will ensure the upkeep and maintenance of the whole development even after it has long been sold out. Aside from handling maintenance of facilities, the team will also organize community activities that encourage the neighborhood to bond and live harmoniously, enhancing the community’s living environment.

Offers essential property management services

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CONCEPT STATEMENTS

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Ohana Place, inspired by Modern Polynesian theme, offers relaxed living by bringing together wide open landscape with lush tropical greenery, resort-like amenities with the convenience of professional property management service in one secured community. Here, elements unify to provide you the feel and spirit of Hawaiian living within the comforts of your home.

Campaign Message

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Imagery

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Print Ad Concept

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Print Ad Copy

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PROJECT IN FOCUS

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HanaleiHanalei

LanaiLanaiKauaiKauai LanikaiLanikai

AnaholaAnahola

MauiMauiHonoluluHonolulu

PROJECT IN FOCUSSite Development Plan

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• Modern Polynesian• Distinct façade details

• Roof: – Modern roof material in the form of asphalt shingles

that imitate the look and color of traditional thatched roof

– Projecting elements i.e. wood beams in the middle– Steep peak-roof style, large overhangs

• Simple lines, white stucco walls, light colored accents of wood and stone

PROJECT IN FOCUSArchitectural Theme

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• Colorful tropical plants such as gumamela and palm which are abundant in Hawaii

PROJECT IN FOCUSLandscaping

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• Grand entrance, with proximity card access

• Electric perimeter fence• Overhead water tank and

cistern• Garbage collection facilities• Back-up generator for the

Clubhouse• WI-FI connectivity at the

Clubhouse

PROJECT IN FOCUSDevelopment Features

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• Resort-themed receiving area at the upper ground floor

• Single-loaded, inside corridor design• Landscaped atrium at the upper ground floor• Covered parking at lower ground floor• Service area at roof deck with provisions for

individually metered water and electricity• Elevators in all buildings• Fire alarm and fire hose cabinets at corridors• Fire exits at both wings• Individual mailboxes • Balcony in all units

PROJECT IN FOCUSBuilding Features

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• Provision for individually metered electricity and water

• Provision for Cable TV connection• Provision for Telephone connection• Provision for A/C for Master’s Bedroom and

Bedroom 2• Provision for washer connection• Kitchen cabinets with provision for stand-

alone range and single-bowl sink• Kitchen exhaust fan for inner units / Provision

for rangehood for end-units• Insect screens for windows except awning window• T&B exhaust system• Smoke detectors

PROJECT IN FOCUSUnit Features

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HONOLULU42.00 sqm42.00 sqm49.50 sqm49.50 sqm51.00 sqm51.00 sqm60.00 sqm60.00 sqm66.00sqm66.00sqm84.00 sqm84.00 sqm

Elevator

Stairs

Facing Amenities

** only 20 units / floor

PROJECT IN FOCUSBuilding Floor Plan – Upper

Ground

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HONOLULU42.00 sqm42.00 sqm49.50 sqm49.50 sqm66.00sqm66.00sqm84.00 sqm84.00 sqm

Elevator

Stairs

Facing Amenities

** only 21 units / floor

PROJECT IN FOCUSBuilding Floor Plan – 2nd to 5th

Floor

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BLDG 42.00 49.50 51.00 60.00 66.00 84.00* TOTAL

2BR 2BR 2BR 2BR 3BR 3BR

(A) Hanalei 45 47 1 1 20 5 124

(B) Lanai 40 47 1 1 20 5 119

(C) Kauai 35 42 1 1 20 5 109

(D) Lanikai 35 42 1 1 20 5 109

(E) Anahola 20 27 1 1 20 5 79

(F) Maui 25 32 1 1 20 5 89

(G) Honolulu 35 42 1 1 20 5 109

TOTAL 235 279 7 7 140 35 738

% 32% 38% 1% 1% 19% 9%

* Tandem unit = Two (2) 42.00 sqm units

PROJECT IN FOCUSUnit Mix

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PROJECT IN FOCUSUnit Floor Plan – 42.00 SQ.M.

Facing Amenities

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PROJECT IN FOCUSUnit Floor Plan – 49.50 SQ.M.

Facing Amenities

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PROJECT IN FOCUSUnit Floor Plan – 51.00 SQ.M.

Facing Amenities

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PROJECT IN FOCUSUnit Floor Plan – 60.00 SQ.M.

Facing AmenitiesPrime 2-BR unit, only 1 per building, located at UG

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PROJECT IN FOCUSUnit Floor Plan – 66.00 SQ.M.

Facing Amenities

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PROJECT IN FOCUSUnit Floor Plan – 84.00 SQ.M.

Facing Amenities

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TURNOVER FINISHESA. FLOOR FINISHES  Living / Dining / Kitchen / Bedrooms

Low-maintenance resilient flooring with baseboard

Toilet & Bath 20x20cm Ceramic tiles

Balcony 30x30cm Ceramic tiles with pebble wash-out

B. WALL FINISHESInterior Walls Painted finishToilet & Bath Painted plain cement finish above tileC. CEILING FINISHESLiving / Dining / Kitchen / Bedrooms Painted plain cement finish

Toilet & Bath Painted ficemboard finish

D. KITCHEN AREA Granite finish countertop with complete cabinet system

PROJECT IN FOCUSUnit Finishes

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TURNOVER FINISHESE. DOORS  Entrance Door Wooden panel door on metal jambBedroom Door Wooden door on metal jambToilet & Bath Door Wooden door with louver on metal jamb

Balcony Door Analok finish aluminum sliding door with insect screen

OTHER UNIT DETAILS– Approximate ceiling heights

• 2.5m in bedroom / living areas • 2.4m in T&Bs

– Aluminum sliding windows with insect screen

PROJECT IN FOCUSUnit Finishes

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• Adult Lap Pool• Kiddie Pool• Mound with Slide

and Cascade• Pool Deck• Multi-purpose Court

• Luau Pavilion• Cabanas with Grill

Pits• Children’s

Playground• Open Park

PROJECT IN FOCUSOutdoor Amenities

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• Veranda Overlooking Pool Area

• Convenience Store• Laundry Pick-up Station• Water Station

• Lounge Area / Open Function Hall

• Air-conditioned Function Rooms

• Fitness Gym w/ Dance Area• Recreation Hall• Entertainment Room

PROJECT IN FOCUSThe Clubhouse

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• Laundry Pick-up Station

• Water Station• Convenience Store• Recreation Hall

PROJECT IN FOCUSThe Clubhouse: Lower Ground

Floor

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• Main Function Hall

• Fitness Gym with Dance Studio

PROJECT IN FOCUSThe Clubhouse: Upper Ground

Floor

Facing Pool

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• Function Rooms• Veranda Overlooking

the Pool Area• Entertainment Room

PROJECT IN FOCUSThe Clubhouse: 2nd Floor

Facing Pool

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• 24-hour security, with roving personnel

• General maintenance of common areas

• Move-in assistance • Utilities application and

payment assistance• Realty tax payment

assistance • Leasing program • Car wash service*• Newspaper delivery*• Taxi call-in service • Organizing of community

events

PROJECT IN FOCUSPMO Services

*Service available for a fee

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PROJECT IN FOCUSPricing

Unit Type Price Range2-BR42 sqm Php 2.26M – 2.60M49.5 sqm Php 2.92M – 3.12M51 sqm Php 3.06M60 sqm Php 3.55M3-BR (66 sqm) Php 3.85M – 4.32M

3-BR Tandem (84 sqm) Php 4.62M – 5.25M

* Honolulu Building Covered Parking Php 380,000

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PROJECT IN FOCUSPayment Terms & Other Selling

Details • Reservation Fee Php 20,000• Minimum Downpayment 20%• Standard in-house payment terms will apply, but

again, minimum DP is now 20%.– 10% discount in cash payment– 5% discount on 40-60 payment terms – 4% discount on 30-70 payment terms – 3% discount on 20-80 payment terms

• No bank financing yet. • Separate CTS for unit and service area.

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PROJECT IN FOCUSSample Computation

20-80 Payment Scheme 2BR (42 sqm.) 2BR (49.5 sqm.) 3BR (66 sqm.)List Price 2,256,000.00 2,917,000.00 3,845,000.00 Discount 3% 3% 3%

Total Contract Price 2,188,320.00 2,829,490.00 3,729,650.00 Downpayment 20% 437,664.00 565,898.00 745,930.00

Reservation Fee 20,000.00 20,000.00 20,000.00 Net DP 417,664.00 545,898.00 725,930.00

Per Month Until RFO (13 months) 32,128.00 41,992.15 55,840.77 If In House 5 years

80% Balance 1,750,656.00 2,263,592.00 2,983,720.00 Factor Rate 2.275307% 2.275307% 2.275307%

Monthly Amortization 39,832.80 51,503.67 67,888.80 If In House 10 years

80% Balance 1,750,656.00 2,263,592.00 2,983,720.00 Factor Rate 1.737977% 1.737977% 1.737977%

Monthly Amortization 30,425.99 39,340.70 51,856.35 If Bank Financing

80% Balance 1,750,656.00 2,263,592.00 2,983,720.00 Indicative**

Monthly AmortizationInterest

9% (120 months) 22,176.57 28,674.23 37,796.50 9% (160 months) 18,825.50 24,341.30 32,085.12

Note: Prices are subject to change without prior notice. Unit areas may change based on the finalconstruction drawings. Bank financing computations are for reference only, for future use.

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• Model Unit – 1st week of Sept.

• Honolulu Bldg.– RFO in August 2009

• Completion of Guardhouse – October 2008

• Completion of Amenities – August 2009

PROJECT IN FOCUSConstruction Milestones

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PROJECT IN FOCUSSales Office & Model Unit

Honolulu

49.50 sqm

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o Leaflet : 26 Jun 08o Flyer : 22 Aug 08o Brochure : 23 Jul 08o AVP : 23 Jul 08o Scale Model : 23 Jul 08o Site Board-ups : 26 Aug 08o Directional Signage : 26 Aug 08o Grand Open House : 31 Aug 08

PROJECT IN FOCUSMarketing Materials Timings

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PROJECT IN FOCUSSales Target

CHANNEL JUL AUG SEP OCT NOV TOTAL

Division 1 7 7 6 6 6 32

Division 2 7 7 6 6 6 32

Division 3 7 7 6 6 6 32

E-Broker 5 5 5 6 6 27

International 5 5 5 6 6 27

TOTAL 31 31 28 30 30 150

FOR SALES TRAINING PURPOSES ONLY

END OF PRESENTATION