Where To Begin With Social

Media And Why Do It?

(i.e. begin with the end in mind)

You Can Get More Sales By Leveraging Your Time Relationship Marketing

You Can Charge Higher Fees By Establishing Yourself As “The Expert” In Your Local Marketing Area

You Can Gain More Control Over Your Revenue Stream By Reaching Out To The Public Directly

Social Media Is A Way To Deliver A Message From Many To Many.

That’s A First In History You Can Have A Two Way Dialogue You Can Get Feedback This Changes Everything

Social Media Mimics Real Life’s Basic Need To Gather.

People Want To Be Together And Learn And Share Not Be Sold

It’s About Building Know Me, Like Me, Trust Me Relationships

If You Would Be Perceived As A “Butthead” For Doing Something In Real Life Then You’ll Be Perceived The Same Way If You Do It In Social Media

The Big Equalizer For The Little Guy (aka, You And Me!)

You Can’t Put Up a Web Site Today And Expect 100’s Of People To Show Up There Tomorrow

It Doesn’t Cost Your Firm Money To Promote Little Companies Can Build An Audience You Can Easily Surround Yourself With Your

Prospects And Let Them Get To Know You

Facebook Has More Than 355,000,000 Users

55% Of All Americans Have An Account They Spend An Average Of 19 Minutes A

Day Average Time Spent On Google 3 Minutes Bonus: Facebook Is Totally Viral

Twitter Is Doubling In Size Every 90 Days

Their Short Term Goal Is 50,000,000 Users

YouTube Has 75,000,000 + Videos And Growing Daily

YouTube Gets More Viewers Than ABC, CBS, NBC And Fox Network Combined.

The “You” NetworkAnd

A “System” To Do It

The Power Of Consolidation And Linking

We Are Going To Link All Of Your Social Networking Properties Together To

Build The “You” Network

Twitter Facebook YouTube Your Blog / Website Blog Talk Radio

They Don’t Treat People As Friends, So… Say Nice Things Be Complimentary Let People See All Sides Of You (not just

your business side) Be Helpful If Your Not Having Fun, Others Will Sense

That

Mom Already Told You This, Don’t Kiss (sell) On The First Date! ;-)

If people think your sole purpose for being on the site is not to add to the community but to sell then you will fail.

When You Go To A “Real” Social Gathering (as opposed to a virtual gathering) Hopefully You Don’t Start Selling Right Off The Bat (or at all).

Definitely Don’t Be Pushy!

Thinking It’s About The Number Of Friends Or Followers! It’s Really About The Quality Of Your

Friends And Followers. Who Is Your Target Audience?

Real Estate Professionals Mortgage Brokers Home Buyers & Sellers Consumers Of Other Services You Sell

Thinking It Takes Too Much Time And Never Getting Started

Not Updating Your Properties On A Regular Schedule

Not Following The Terms Of Service Of The Various Sties

Not Moving Your Friends And Fans On To Your List

I Can’t Stress This One Enough…

REPEAT: Not Adding To The Community But Just Flat Out Selling. This Is The Kiss Of Death On A Social Networking Site!

People Join Social Networking Sites To Be A Part Of A Community Where They Can Build Relationships. Contribute To The Community And Get What You Want…Sales!