G R O O M I N G S P A

BRANDING BOOK

We are a full service grooming salon that was created for pet lovers

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Our Mission

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Our logo

Our basic branding elements do’s & don’ts

colors

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Design motif’s

Photography

Business collateral

Signage

interior

exterior

vehicle application

Uniform & Apparel

Commercial story board

Website

Mobile App

This is a Guide to the different elements

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Our Primary Logo. Oh My Dog is a friendly, high-end grooming spa for ones who enjoy pampering their dogs to the fullest. The original logo was a typical script font with a cheesy exclamation point at the end. When creating the new logo for Oh My Dog, we wanted it to feel fun yet still have a simple elegance to it. This is why we chose a fun script font for Oh My Dog, yet a san-serif font for the sub-text “grooming spa”. The dangling hand drawn bone was the icing on the cake. This reminded us of charm bracelets and charms one would put on their pets collar. It is classy, yet fun and made our logo complete.

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G R O O M I N G S P A G R O O M I N G S P A

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Our secondary logo is to be used solely for the mobile application.* if wanting to use this logo for any printedcollateral the designer MUST be contacted.

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Do’s and Don’ts. You wouldn’t dress your dog in an orange outfit with a blue bow right? Treat the logo with care as you would your pup.

02 Adding a backgroundif the logo is requested on a color, make sure its black and change the ‘Oh My Dog’ writing to white.

01 Giving the logo spacealways leave some space for the logo to breathe.

03 Ouch, that hurts!Our logo is not the most flexible, so we ask, please do not stretch in any way!

04 certain font, certain reasonDo not change the fonts, we picked them for a reason.

05 fashion policeWe picked just the right colors, so please don’t miss match and make our logo ugly!

07 something smells CHEESYOur logo is simple, adding corny extra wording is just plain cheesy.

06 One is not like the otherit’s plain and simple, do not add imagery.

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G R O O M I N G S P A

G R O O M I N G S P A

G R O O M I N G S P Athe best spa ever!

G R O O M I N G S P A

G R O O M I N G S P A

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G R O O M I N G S P A

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Our Colors reflect our fun

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These colors are our main colors that make up our

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Primary colors

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767676 E5E5E5

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HEXCMYK 0/0/0/10RGB 229/229/229

HEX CMYK 0/0/0/54RGB 118/118/118

HEX CMYK 66/60/58/42RGB 71/70/71 HEX

CMYK 75/68/67/89RGB 2/2/2

HEX CMYK 14/79/0/0RGB 209/96/164

HEX CMYK 60/0/18/0RGB 84/197/210

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Our Typefaces. Print and Web

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AaRobotoRegular

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AaRobotoblack

The Roboto type family is our print and web font of choice. Roboto is a clean and simple font that comes in many font styles making it quite versatile for many uses.

Roboto black is a nice clean bold font that is great for headlines and highlighting important information.

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Little Days

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AaLittle Days is a script font that is used in the main logobut also can be used for the slogan. Little Days is a cleanscript and easily legible when used sparingly.

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Our design motifs are the designelements that add that extra barkto our brand.

02 BubblesWhat’s a doggy spa with out bubbles?! you will see these bubble clusters used on many elements throughout the brand.

01 Paw printThe paw print can be seen throughout the salon itself but mostly on business collateral, and print applications.

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Photography. Our photographs will have the professional touch but with a little silliness added. Lighten upand smile :)

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Our business papers help us

stand out and connect with

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G R O O M I N G S P A

Front

2045 Niagara Falls Blvd Amherst NY 14228

HeadGroomer Gina Mattioli Telephone 716 957 3103

Everyone deserves a spa day.

Back

Business cards

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Print Application

Everyone deserves a spa day.

G R O O M I N G S P A

Service Menu

Premier Grooming ServicesShow your love for your pet with the very best grooming care. Service includes:

personal consultation, complimentary flea & tick check, high quality haircuts and grooming from experienced stylists, ear cleaning & plucking, Nail trim, soothing, hypoallergenic bath, hand blow-dry and IOXII�����PLQXWH�EUXVK�RXW��UHPRYDO�RI�XS�WR���VPDOO�PDWV��IUHVK�VFHQW�QLVKLQJ�VSUD\�WR�NHHS�\RXU�SHW�fresher longer, stylish bow or bandanna, report card detailing all services received

Bath and Fluff ServicesDesigned for dogs that don't always need a full haircut. Includes:

personal consultation, complimentary flea & tick check, ear cleaning & plucking, Nail trim, soothing, hypoallergenic bath, hand blow-dry and fluff, 15-minute brush out, removal of up to 3 small mats, fresh VFHQW�QLVKLQJ�VSUD\�WR�NHHS�\RXU�SHW�IUHVKHU�ORQJHU��VW\OLVK�ERZ�RU�EDQGDQQD��UHSRUW�FDUG�GHWDLOLQJ�DOO�services received.

Smooth-coated Bath ServiceThis is not the same bath you tried to do at home! Ideal for Labs, Mini Pinschers, Pugs, Whippets, Beagles

and more! Includes:

personal consultation, complimentary flea & tick check, paw & sanitary trim, ear cleaning & plucking, Nail WULP��VRRWKLQJ��K\SRDOOHUJHQLF�EDWK��KDQG�EORZ�GU\�DQG�IOXII�����PLQXWH�EUXVK�RXW��IUHVK�VFHQW�QLVKLQJ�spray to keep your pet fresher longer, stylish bow or bandanna, report card detailing all services received.

3XSS\V�)LUVW�*URRPDesigned to acclimate your puppy to the grooming process so fears do not develop later in life. Perfect for

dogs under 10 lbs., between 12-16 weeks of age. Does not include full haircut.

personal consultation, facial trim, paw and nail trim, sanitary trim, ear cleaning with medicated ear cleanerNail trim, soothing, hypoallergenic bath, hand blow-dry, post brush out, cologne or perfume, stylish bow or bandanna, report card detailing all services received.

Spa Add-ons

Spa Services

Spa packagechoose any 2 options below for $10

Ultra packageFKRRVH�DQ\���RSWLRQV�EHORZ�SOXV�WHHWK�FOHDQLQJ��QDLO�OLQJ�DQG�RXU�SRSXODU�EOXHEHUU\�IDFLDO�IRU����

Shampoo optionsBlack Primrose - soothes dry skin, enhances dark tonesBlueberry - cleans & brightensCopper Primrose - soothes dry skin, enhances copper tonesEvening Primrose - soothes dry skin, healthy skiny coatHypoallergenic - no perfumes or dyes, soothing and mildMedicated - Extra care for coat & skinOatmeal - relieves dry, irritated skin, stops itchingStand Up - Volumizing for curly, wavy & wire coatsStay Clean - deep cleansing, extends time between bathsVet-Grade Triple Strength - for severely dry or irritated skin Whitening - Soothes dry skin, enhances white coats

additional options1RQ�DQHVWKHWLF�WHHWK�FOHDQLQJ��QDLO�OLQJ�RU�%OXHEHUU\�IDFLDO��FOHDQV��EULJKWHQV�DQG�UHPRYHV�RGRUV��OHDYLQJ�D�fresh blueberry scent)

Service Menu

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G R O O M I N G S P A

Letterhead

Our business papers

2045 Niagara Falls Blvd Amherst NY 14228

716 957 3103

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Mailing envelopethese are used for sending out

reminders to our clients and used

when sending out promotions and

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Everyone deserves a spa day.

G R O O M I N G S P A

2045 Niagara Falls Blvd

Amherst NY 14228

Front

Back

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Exterior Signage. ,�NQRZ�\RXUH�QRWVXSSRVH�WR�MXGJH�D�ERRN�E\�LWV�FRYHU���EXW�WKHUH�DUH�DOZD\V�H[FHSWLRQ��7KH�H[WHULRU�RI�2K�0\�'RJ�LV�DOZD\V�WR�ORRN�FOHDQ�ZLWK�FODVV��7KH�ZLQGRZV�DUH�IURVWHG�VR�\RX�JHW�D�JROGHQ�OLJKW�WKDW�VKLQH�IURP�WKH�LQVLGH�DQG�WKH�H[WHULRU�ORJR�LV�VOHHN�DQG�EODFN�JLYLQJ�LW�D�VLPSOH�\HW�modern look.

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G R O O M I N G S P AEveryone deserves a spa day.

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Interior Signage. Finding yourZD\�WKURXJK�RXU�SODFH�LV�HDV\���just follow the paw prints.

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Interior Signage.

01 spa roomWhile your pup is waiting for their spa day to begin they will be assigned a room so whenever they are waiting for their next service they are in comfort and at ease.

02 paw-dicure roomThis room is for the pups that are coming to get a wonderful and relaxing manicure aka “paw-dicure”

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G R O O M I N G S P A

Paw-dicure

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Vehicle Application. For those

extra pampered pups who travel

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G R O O M I N G S P A

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716 957 3103

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Uniform and Clothing Application.As for our uniforms, we keep it formal.

But, for our shopping apparel, there’s no

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Oh My...

Front

DOG!

G R O O M I N G S P A

Back

Apparel

G R O O M I N G S P A G R O O M I N G S P A

Staff Uniforms

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G R O O M I N G S P AEveryone deserves a spa day.

Commerical Storyboard.

01 Woman walking her dog.7KH�EHJLQQLQJ�RI�WKH�commercial would have a

woman walking her dog...

������:HDULQJ�WKH�VDPH�RXWW�Then a soothing, spa-like

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03 “...Then Oh My Dog grooming spa is the place for

\RX�DQG�\RXU�SDPSHUHG�SXS�(Shows the woman with her

matching pup watching into

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04 “We cater to their every need.7KH\�DUH�SDPSHUHG�ZLWK�FDUHE\�WKH�QHVW�JURRPHUV�LQ�WKH�DUHD���3DQRUDPLF�YLHZ�RI�RQH�RI��RXU�GRJJ\�ZDLWLQJ�URRPV�

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G R O O M I N G S P A

716 957 3103

Everyone deserves a spa day.

05 “Start your pampered pup ZLWK�D�FXFXPEHU�PDVN��DQG�D�QLFH�UHOD[LQJ�PDVVDJH��VKRZV�GRJV�JHWWLQJ�SDPSHUHG�

06 “End with a one of a kindSDZ�GLFXUH�E\�RXU�QDLO�VSHFLDOLVW�

07 “Your pup will be thinking... ,�ORRN�DEVROXWHO\�VWXQQLQJ�DQG�,�IHHO�IDQWDVWLF���WKRXJKW�EXEEOH�FRPHV�XS�DQG�KDV�ZRUGV�LQ�LW�

08 “Just remember... HYHU\RQH�GHVHUYHV�D�VSD�GD\��2K�0\�'RJ�ORJR�DSSHDUV�DQG�HYHU\RQH�GHVHUYHV�D�VSD�GD\�LV�ZULWWHQ�RXW�DV�LW�LV�EHLQJ�VDLG�

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Website design. Our website ishere so you can get to know us a littlemore. You can do everything from browsing through our menu, to making an appointment, and much more.

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Services Shopping appointmentMake anGoSpa

About Contact Rewards

After clicking one of the bubbles on the home page, the bubbles will float up and the bubble that was selected will be larger and brighter so the viewer will know this is the page they selected. 34

G R O O M I N G S P A

Services

Shopping appointmentMake anGo

Spa

About Contact Rewards

Premier Grooming Services

Show your love for your pet with the very best grooming care.

Service includes:

personal consultation, complimentary flea & tick check, high quality haircuts and grooming from experienced stylists, ear cleaning & plucking, Nail trim, soothing, hypoallergenic bath, hand blow-dry and fluff, 15-minute brush out, removal of up to 3 small PDWV��IUHVK�VFHQW�QLVKLQJ�VSUD\�WR�NHHS�\RXU�SHW�IUHVKHU�ORQJHU��stylish bow or bandanna, report card detailing all services received

Bath and Fluff Services

Designed for dogs that don't always need a full haircut. Includes:

personal consultation, complimentary flea & tick check, ear cleaning & plucking, Nail trim, soothing, hypoallergenic bath, hand blow-dry and fluff, 15-minute brush out, removal of up to 3 small PDWV��IUHVK�VFHQW�QLVKLQJ�VSUD\�WR�NHHS�\RXU�SHW�IUHVKHU�ORQJHU��stylish bow or bandanna, report card detailing all services received.

Smooth-coated Bath Service

This is not the same bath you tried to do at home! Ideal for Labs,

Mini Pinschers, Pugs, Whippets, Beagles and more! Includes:

personal consultation, complimentary flea & tick check, paw & sanitary trim, ear cleaning & plucking, Nail trim, soothing, hypoallergenic bath, hand blow-dry and fluff, 15-minute brush out, IUHVK�VFHQW�QLVKLQJ�VSUD\�WR�NHHS�\RXU�SHW�IUHVKHU�ORQJHU��VW\OLVK�bow or bandanna, report card detailing all services received.

3XSS\V�)LUVW�*URRPDesigned to acclimate your puppy to the grooming process so fears

do not develop later in life. Perfect for dogs under 10 lbs., between

12-16 weeks of age. Does not include full haircut.

personal consultation, facial trim, paw and nail trim, sanitary trim, ear cleaning with medicated ear cleanerNail trim, soothing, hypoallergenic bath, hand blow-dry, post brush out, cologne or perfume, stylish bow or bandanna, report card detailing all services received.

Grooming Menu

On the spa services page, there will be a “booklet-like” menu that allows you to flip through the menu like an actualbook, or if you know exactly what you want to look at you can click on the category underneath.

Grooming Spa add-ons Walk_ins Upgrades

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G R O O M I N G S P A

ServicesShopping

appointmentMake an

GoSpa

About Contact Rewards

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On the ‘make an appointment page’, you are given a calendar. from there you pick date of when you would like to make your appointment. next you will be prompt to a menu ( just like the one of the service page) where you can check off the different services you would like for \RXU�SXS��DIWHU�WKDW�\RX�ZLOO�MXVW�KDYH�WR�HLWKHU�OO�RXW�\RXU�EDVLF�LQIRUPDWLRQ�RU�VLJQ�LQ�LI�\RX�DUH�D�UHWXUQLQJ�FXVWRPHU��

Pick your date

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Mobile application. We are up to date

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Make an Appointment

Services

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Make an Appointment

Service page Make an Appointment

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Service Page

Grooming

Bath services

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Services

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