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Enhanced Mobile Marketing for the
Masses or….
How we will reach the other 80% by 2012.
The future of mobile… in 2002
So futuristic, it needed a mystic master to tell you about them.
Futuristic phones, designed by Flash Gordon.
Our Philosophy
The 5 Commandments that we live by.
Here come some numbers…
Ready?
The raw numbers (as of 6 months ago)
• There are 228,940,453 mobile phone subscribers in Europe, of which: – 49,243,533 or 21.5% have a smartphone – 179,696,920 or 78.5% have a feature phone
• 28,561,249 people, which is 58% of smartphone users, or 12.5% of the overall subscriber base have Symbian phones
• 8,863,836 people, which is 18% of smartphone users, or 3.8% of the overall subscriber base have iPhones
• 6,401,659 people, which is 13% of smartphone users, or 2.8% of the overall subscriber base have Windows Mobile phones
• 3,939,482 people, which is 8% of smartphone users, or 1.7% of the overall subscriber base have Blackberries
• 1,477,306 people, which is 3% of smartphone users, or 0.6% of the overall subscriber base have Android phones.
Comscore Q1 2010
Ten things to bring mobile to the masses
..in a couple of years or so
Thanks
[email protected] 07890412074