Ogi Eyewear Brand Press Book 2015

EXPRESSION WITHOUT WORDS

INNOVATION | ORIGINALITY | QUALITY | VALUE

2015 BRAND BOOK

INNOVATIVE TECHNOLOGY,

ORIGINAL DESIGN,

QUALITY MATERIALS AND

UNPARALLELED VALUE

IT ALL BEGAN WITH A CONCEPT, A PENCIL AND PAPER

HISTORYFrom small beginnings in

1997 to today’s globally

recognized brand, Ogi

Eyewear has experienced

rapid growth and has refined

its vision, while remaining

true to its original philosophy.

Innovation, originality, quality

and value are the pillars that

make up the foundation

of Ogi Eyewear and are

embodied into each frame

and every collection. Creating

durable handcrafted frames

with original, sexy and

sophisticated style is what

sets Ogi Eyewear apart.

The story of Ogi Eyewear

started with a hole in the

market and a desire to fill it.

While running a Minneapolis

retail optical store, founder

and designer, David Spencer

felt a growing demand for

small frames both finely

crafted and affordable.

Unable to find what he was

looking for, he decided

to design it himself. With

nothing more than a concept,

a pencil and a pad of paper,

Spencer began sketching

out frame designs, eventually

creating the company called

Ogi Eyewear.

Ogi Eyewear delivers style

and substance through the

use of premium materials

and diligently placed details,

resulting in eyewear that is

unrivaled for its design and

value. Ogi Eyewear blends

sexiness with sophistication

at unparalleled affordability.

By emphasizing innovation,

originality, quality and value,

the company has been able

to expand its demographic

around the globe and gain

worldwide recognition.

Launched in 1997, OGI EYEWEAR

IS A BRAND THAT CLOSELY

MIRRORS ITS CHARACTER AFTER

THE FOUNDER AND DESIGNER,

David Spencer. DAVID HAS

WATCHED THE EVOLUTION

FROM OGI EYEWEAR’S HUMBLE

BEGINNINGS AS A SMALL

MIDWESTERN COMPANY, TO

ITS CURRENT POSITION AS A

WORLDWIDE luxury eyewear BRAND. TODAY, DAVID’S DESIGN

PHILOSOPHY CONTINUES TO

SHINE THROUGH WITH EACH

NEW RELEASE. THE COLLECTION

EMBODIES THE OGI EYEWEAR

CORE VALUES OF innovation, originality, quality AND value.

AN INSPIRING BLEND OF FASHION AND FUNCTION

BRANDS

TARGET MARKET

Fashion-forward, design focused teens and adults

Bold, colorful, contemporary handmade eyewear designed for expression without words

Giving a spirited playfulness to a sophisticated look fit for the trendsetters of tomorrow

TARGET MARKET

Children and teens in search of style with the perfect fit

A fusion of innovation and technology to form stylish, sleek, lightweight, and durable styles

TARGET MARKET

Adults with modern and sleek style who desire

comfortable frames with a cutting-edge look

TARGET MARKET

Adults that desire high quality, fashion forward reading glasses

Premium ready-to-wear reading eyewear inspired by the confident, contemporary style of New York City

A sophisticated Neoclassic collection that reflects the essence of timeless eyewear design with a modern twist

TARGET MARKET

Adults of all ages who yearn for sophisticated luxury,

precision handcrafting and the world’s finest materials

Capturing the essence of enchantment with unique, yet wearable designs.

TARGET MARKET

Trendsetting women ages 25-40

Resurrecting the iconic timeless appeal of a lost, yet not forgotten collection

TARGET MARKET

Men ages 30-55 who seek a high level of craftsmanship and

clean, handmade design

Ogi Eyewear redefines affordable luxury by offering high quality

frames at unprecedented price points. Styles from Ogi Eyewear’s namesake

collection are bold and contemporary, delivering

style and substance through the use of

premium materials and diligently placed designer

details. The result is designer eyewear that is

unrivaled for its quality and price point.

The brand is divided into two series to help

practitioners categorize the frames in their

practice. The Heritage Collection is made up of

styles for smaller faces that fill the niche Ogi

Eyewear is known for. The Evolution Collection

pushes the boundaries of eyewear design with

revolutionary technology, quality materials, and

edgy, contemporary style.

Target MarketFashion-forward, design focused teens and adults

Frame MaterialsMazzucchelli Italian acetate, Japanese titanium, vellum, silk, and stainless steel with German OBE hinges and screws

PresentationOgi frames come in a black clamshell hard case with a vibrant crushed velour lining, accompanied by a microfiber cleaning cloth

Point of Purchase MaterialsPoint of purchase materials include logo blocks, counter cards and large window banners

The 4310Ogi Eyewear introduces a new

addition, the 4310. This metal

frame radiates confidence with

understated glamour featuring

a flattering angular shape with

a swooping brow. Precisely

inlaid panels of vellum showcase

luminous veneers of texture

including subtle silk and striped

designs. With adjustable nose

pads and temple tips, this feminine

frame is made to fit and flatter.

The 9214Ogi Eyewear

introduces the 9214,

a funky new cat eye

with an edgy vibe.

This combination

frame features a bold

acetate front paired

with coordinating metal

temples which are then

tipped in acetate for

a cohesive look. Working rivets adorn the

peaks for a memorable expression of style.

The 7154Charming and petite, the 7154

enters the spotlight in the

Ogi Eyewear line. This cat eye

style features triple laminated

acetate with versatile tortoise

backed by bold bright hues.

Darling details including a duo

of working rivets and a defined

keyhole bridge emphasize

affordable luxury at its finest.


The 8068 SunThe 8068 Sun emerges into

the Ogi Eyewear Collection

as a unique metal style with a

vellum inlay. The iconic P3 shape

showcases a keyhole bridge and

decorative rivets for a uniquely

contemporary look. With

adjustable nosepads, this style is

fit to impress.

The 8069 SunOgi Eyewear debuts

the 8069, a new

showstopping

sunglass. This design

is a rare find with its

double peaked cat

eye shape. The 8069

is a highly coveted

metal style featuring a

gorgeous vellum inlay

in luminous patterns.

Turn heads with

delicate curved temples that perfectly complement the

dynamic front for a frame that commands attention.

The 8067 SunOgi Eyewear

introduces the

first of its kind

with the launch of

the dazzling 8067

Sun into its Vellum

Collection. This metal

cat eye sunglass

is a spectacular

showpiece featuring

inlaid metallic floral texture. Unique stylized cat eye peaks

and rounded temples create an awe-inspiring look for the

ultimate in expression without words.

The Ogi Kids Collection

was designed with the

trendsetters of tomorrow

in mind. These frames are

stylish, affordable and

durable. Ogi Kids styles

beautifully combine form

and function to create

small fashionable frames

intended to please a

discerning range

of clientele.

Ogi Eyewear’s Mommy &

Me, Daddy & I Collection

is a collection of

coordinating childrens

and adult frames

designed to match.

This special collection

is modeled after best

selling adult styles,

reflecting the growing

demand for kids

eyewear that is fun,

yet sophisticated.

Target MarketChildren and teens in search of style with the perfect fit

Frame MaterialsJapanese titanium, stainless steel, monel, and acetate with German OBE hinges and screws PresentationOgi Kids frames come in a black clamshell hard case accompanied by a microfiber cleaning cloth

Point of Purchase MaterialsPoint of purchase materials include counter cards and large window banners

The OK315Blending functionality

with traditional style, the

OK315 was designed for the

younger inventive persona.

This petite, multi-tonal

acetate facade is modeled

after the adult-sized Ogi

Eyewear 7150, which

combines distinctive style

with a classic rectangular

shape. Finished off with

spring hinges, the OK315

unites practicality with

sophisticated intellect for the

trendsetter of tomorrow.

The OK314Smart enough for class and sturdy

enough for play, the OK314 was

designed with the little prepster in

mind. The petite, yet iconic acetate

P3 shape is polished, sophisticated

and full of character with a classic

color palette and a keyhole bridge.

Glossy, handcrafted acetate

harmonizes with spring temples for

the perfect trio of comfortable fit,

long-lasting durability and style.

The OK317Modeled after the Ogi Eyewear

3126, the OK317 combines fun,

sought after color combinations

with a flattering fit. The double

laminated acetate features

woven strands of glimmer with

feather-like iridescence in pink,

purple, blue and aqua. Backed in

coordinating solid hues for a pop

of color, the OK317 is the perfect

accessory to any girls wardrobe.


The OK309Designed to satisfy the

needs of any future

CEO, the OK309

debuts with timeless

rectangular façade in a

naturalistic color palette.

Coordinating solid color

temples compliment

the multifaceted front

of the OK309, including

combinations such as

grey cross/grey, brown

demi, olive phoenix/brown or blue phoenix/aqua. Embodying the classic character

of Ogi’s 3110, the OK309 has become a prominent and distinctive addition to the

“Daddy and I” collection, giving youth the prestige and sophistication of adult style.

The OK311Ogi Eyewear introduces

a new addition to the

Ogi Kids collection,

the OK311. Featuring a

swooping brow with a

soft angled oval shape,

this frame gives the

simple structure an

appealing look. Tinted

tortoise hues pair with matching colored metal temples to create the ultimate

in comfort and style for the trendsetters of tomorrow.

The OK316The OK316 embraces its parent

model, the Ogi Eyewear 9206, in

every way. This flattering cat eye

shape mixed with bold, neon coloring

creates a fun and playful look for any

stylish trendsetter.

Seraphin Eyewear is

known by fashionistas

worldwide as the

romantic hero of

neoclassic luxury, inspired

by the timeless shapes

of a bygone era with a

striking modern edge.

Reflecting the essence of

classic eyewear, Seraphin

gives a modern twist to

notable vintage classics.

Using the finest materials

and time-honored

handcrafted techniques,

each Seraphin frame

is designed to be a

masterpiece. Epitomizing

sophistication and luxury,

Seraphin transcends

tradition with superior

craftsmanship and

timeless style.

Target MarketAdults of all ages who yearn for sophisticated luxury, precision handcrafting and the world’s finest materials

Frame MaterialsJapanese titanium, Mazzucchelli Italian acetate, and hand casted aluminum with German OBE hinges and screws

PresentationSeraphin frames come in a velvet lined leather case accompanied by a microfiber cleaning cloth

Point of Purchase MaterialsPoint of purchase materials include counter cards, tiered frame displays, logo blocks, and large window banners

The ArcadiaSeraphin introduces

the Arcadia, the newest

representation of elegance

and beauty. With a soft

swooping brow and slim

silhouette, this Italian acetate

ensemble stands alone as a

cat-eye to be remembered.

The MagnoliaPolished and fashion forward, the Magnolia gives a fresh colorful spin to classic

tortoise shell. Featuring tortoise fronts with a splash of color on the underside, the

Magnolia’s personality shines. This flattering angular shape with a swooping brow is

handmade with a combination of Italian acetate and titanium for the perfect blend

of high quality and style.

The HunterCarved designs add distinct

detailing to the Hunter, a

new frame in the Seraphin

Collection. Working rivets

adorn the matte to glossy

acetate on this rectangular

style. A basic shape with

sophisticated distinction, the

Hunter is a refined neoclassic

design with appealing

versatility.


The Arden SunA homage to the vintage

styles of yesteryear, the

Arden Sun makes its

debut into the Seraphin

Collection. Distinct cat

eye peaks are emphasized

with a colored defining

line that exemplifies its

retro influences. The

Arden Sun is a true icon

with its ultra feminine

shape and vintage charm.

Weston SunThe Weston Sun is a

distinct new addition

to the Seraphin Sun

Collection. Its matte

to glossy finish gives a

debonair feel to the iconic

square shape. With its

dominant impression, the

Weston Sun is finished

with precise chrome

embellishments on the

hinge, peak and temples,

perfectly accenting the luxurious

tortoise acetate.

Laguna SunSeraphin adds a fabulous new

sunglass to the collection;

the Laguna Sun. The Laguna

Sun is handcrafted of Italian

acetate, radiating with classic

confidence and vintage charm.

With a friendly retro-inspired

shape paired with decorative

chrome accents on the peaks

and temples, this sunglass

adds a polish look to any

fashionista’s ensemble.

Innotec Eyewear has reinvented modernism,

fusing innovation with technology to

form lightweight, yet durable frames that are

the ultimate in sleek styling. Each Innotec frame is handcrafted with a revolutionary

combination of mixed materials. The strong, durable construction

provides an ultra comfortable lightweight

feel. The matte texture gives each frame a modern finish that

accentuates the organic pattern. Varied shapes

including rectangle, angular and oval frames

are joined by sculpted bridges for a sleek look.

Contemporary, fresh and modern, Innotec Eyewear

blends futuristic style with classic lines.

Target MarketAdults with modern and sleek style who desire comfortable frames with a cutting-edge look.

Frame MaterialsSwiss TR-90 Surgical Plastic, Japanese Ultem, German Wagner stainless steel.

PresentationInnotec frames come with a black clamshell hard case accompanied by a microfiber cleaning cloth

Point of Purchase MaterialPoint of purchase materials include a logo block, counter cards and large window banners

The OrionInnotec introduces the

Orion, a technologically

advanced frame with

traditional details. Time

honored elements including

a decorative metal hinge

and a keyhole bridge blend

beautifully with innovative

design. A hand painted

demi pattern enhances the

double laminated TR-90

front, hand polished with a sleek matte finish. This masculine style is flexible and

lightweight, giving it the perfect blend of substance and style.

The CameronLuminescent jewel tones collide

with exquisite hand painted

demi patterns. Innotec’s debut

of the Cameron is sure to

make a statement with this

colorful square cat eye. The

richness and depth of each

frame front pairs perfectly with

hand painted Swiss TR-90

temples for a unique blend of

sophistication and innovation.

The GrahamInnotec introduces the Graham,

known for its impressive

innovation that gives this

frame an incredibly smooth

tactile feel. The Graham brings

a new dimension of texture to

the revolutionary .5 mm thin

German Wagner stainless steel

front with its soft touch coating.

The V-groove metal rim holds

the lenses securely in place,

while maintaining a low profile

look. The stone-inspired pattern

coordinates with the signature

demi TR-90 temples for a modern

interpretation on a masculine

rectangular frame.


The Denton SunInnotec debuts its

sunglass collection with

the Denton Sun. This

masculine style features a

bold square shape made

of cutting-edge materials.

The TR-90 front features

Innotec’s signature hand

painted demi pattern

paired with stainless steel

temples for lightweight

comfort and unsurpassed

style with an edge.

The Willow SunThe Willow Sun is a bold,

eye catching and innovative

addition to the new Innotec

sunglass collection. Innotec’s

signature hand painted demi

pattern is expertly paired with

fearlessly daring flash mirror

lenses for a cutting edge look.

The double laminated TR-90

front pairs with stainless steel

temples which feature the

Innotec logo and silver rivets.

The Fenwick SunThe Fenwick Sun

emerges into the

Innotec sun collection

with sheer brilliance.

Constructed of

durable, innovative

materials including

German Wagner

stainless steel and

an inlay of Innotec’s

signature hand

painted TR-90 to

create a seamless design. Featuring a masculine square lens shape and ultra-

lightweight comfort, the futuristic Fenwick Sun is sure to impress.

Scojo New York is a

collection of premium

ready-to-wear reading

eyewear inspired by the

confident, contemporary

style of New York City.

Taking influence from

the legendary downtown

district of New York

City, the Tribeca

Collection reflects the

historic neighborhood’s

hip style and witty

character. Featuring the

finest acetates and metal

components available,

Tribeca marries form and

function with effortless grace.

Always a best seller,

the Gels are among the

lightest reading glasses

in the world. Handmade

from Swiss TR-90

surgical plastic, the Gels

have superior flexibility

and durability unlike any

other reading glasses.

Target MarketFashion-forward, design focused adults

Frame MaterialStainless steel, acetate, aluminum, Swiss TR-90 surgical plastic with German OBE hinges and screws

PresentationScojo New York Tribeca reading glasses come in a clamshell hard case accompanied by a microfiber cleaning cloth. Gels come in a sleek 100% recycled plastic case with a bookmark

Point of Purchase MaterialPoint of purchase material includes acrylic logo blocks, window banners and counter power charts as well as a variety of premium tabletop and freestanding displays

The Orchard StreetScojo New York presents

the fashionable and feminine

Orchard Street. Its flattering

cat eye lens shape in rich

purple complements the

blonde tortoise temples for

a polished look. Finished off

with a duo of decorative silver

rivets, the Orchard Street

radiates confidence and style.

The Prince StreetA burst of translucent

turquoise gives Scojo New

York’s Prince Street an

energetic personality. An

amber tortoise front fuses

with the Prince Street’s

turquoise temples to offer

a unique look. Offered in a

modern rectangular shape,

this reader is sure to brighten

up anyone’s reading attire.

The Gels Plush Collection

Up the ante and be

bold with your everyday

fashion with the new

sophisticated and

attractive look for both

men and women alike,

the Gels Plush Collection.

One of the most visually

striking uses of velvet

couture yet, each Gels

Plush style creates a

point of differentiation with the perfectly crafted unisex design and undeniably

luxuriousness of the velveteen face. Flexible spring hinges add an extra dash of

comfort to the classic rectangular design, offering a tailored fit for faces of all

shapes and sizes.


The Reade StreetScojo New York introduces a

new color to the best-selling

Reade Street. Now offered in

black and silver, the Reade Street

has a sophisticated and sleek

demeanor. Smooth black acetate

front and complementing

temple tips are integrated with

thin silver temples to ensure a

crisp look. Finished off with a

swooping brow and a smooth

matte finish, the Reade Street

has an air of distinction.

The Howard SunIntroducing the Howard Sun,

a chic bifocal sunglass reader

with urban sophistication.

With a dynamic blue

transparent front paired with

coordinating blue tortoise

temples, the Howard Sun

elevates reading sunglasses

to a new level of style.

This unisex style features

polycarbonate bifocal lenses

with 100% UV protection.

The Gels Neon CollectionThe best selling Gels series welcomes

six vibrant hues to the collection.

Bright matte neon colors show off

a dynamic personality. Flexible,

durable and handmade, the all time

favorite reading glass comes in new

vivid neons to brighten your day.

Bon Vivant is a French expression that means

“one who lives well.” Inspired by the couture

style, iconic artwork and grand architectural masterpieces of France,

Bon Vivant Eyewear captures the essence of

enchantment.

Bon Vivant Eyewear is designed for the creative

soul who has the free spirit of an artist. Bon

Vivant is for fashion enthusiasts who desire a unique, yet wearable

frame. Those with an appetite for all that is good in the world are drawn to Bon Vivant.

The finest materials are precisely picked from

locations all around the world. Each frame is

meticulously handmade for the ultimate in quality and craftsmanship, then

polished by hand to ensure a luxurious finish.

Designed to delight, each piece in the Bon Vivant

Collection is its own work of art.

Target MarketTrendsetting women ages 25-40

Frame MaterialsMazzucchelli acetate and stainless steel

PresentationBon Vivant frames come in a premium snap closure case lined with velour, accompanied by a microfiber cleaning cloth

Point of Purchase MaterialPoint of purchase materials include a counter card, pillow top display, framed picture, and hanging window banner

The JacquelineCommand attention with

the alluring Jacqueline by

Bon Vivant. Showcasing

carved designs, this

rectangular frame features

strong peaks emanating a

power glance that draws

you in. Handmade of Italian

Mazzucchelli acetate, the

Jacqueline is elegant and

put together for a polished,

yet effortless style.

The Gigi SunThe fabulously oversized

Gigi Sun by Bon Vivant

will have absolutely all

eyes on you. This ultra

glam round style makes

a bold statement in

luxurious Mazzucchelli

Italian acetate.

Confident, mysterious

and coy, the Gigi

Sun is fit for a daring

fashionista.

The ThereseCommanding attention with

bold yet elegant embrace,

the Therese enters the Bon

Vivant Collection. Luxurious

Mazzucchelli Italian acetate

comes to life in darling size

and delicately raised circular

adornments in the face of this

soon to be memorable style.


The HenrietteA masterful combination of sculpted peaked acetate positioned atop stunning

stainless steel in four distinct hues. Painterly swirled acetate adorns the brow of

this playful cat eye whilst finishing off the temple in the same chiselled peaks. The

wearer of this hand crafted frame will shimmer in any light that dances off these

polished details.

The AldricHandsome and refined, the Aldric is

a masculine frame that is elegantly

understated to make a smooth

impression. With a solid brushed finish

this semi rimless metal style features

Bon Vivant’s signature hinge accent. The

Aldric’s square shape give a balanced

look that is made customizable with

adjustable nose pads to fit and flatter

any face.

The CelineBon Vivant

introduces

the Celine, an

elegant style

with flirty details.

Decorative stones

adorn the peaks

of this feminine

cat eye shape for

an all around flattering look. Two-tone colored Italian acetate combined with Bon

Vivant’s signature gold temple tip emblem finish off the Celine’s chic appearance.

Resurrecting the iconic, timeless appeal of a

lost, yet not forgotten collection, Ogi Eyewear

brings back the Red Rose name in a whole new way. Inspired by

minimalism, Red Rose designs embrace the exquisite properties of titanium, creating

simple, iconic shapes that have universal appeal.

Expert design and craftsmanship revives

the rich heritage of Red Rose. Differentiated by its inventive screwless

design and infused microns of precious

metals in the coloring process, a sleek aesthetic

with infallible resilience is achieved. Handcrafted

in the finest Japanese factories with 100% pure titanium, Red

Rose has formulated modern design in a way

that honors the most cherished aspects of the

original brand.

Target MarketMen ages 30-55 who seek a high level of craftsmanship and clean, handmade design

Frame MaterialsTitanium, Multi-polymer laser-cut shield

PresentationRed Rose frames come in a sleek, black, low profile, trifold case with a microfiber cleaning cloth

Point of Purchase MaterialPoint of purchase materials include a mirror, frame stand, and hanging window banner

The SalvatorThe Salvator makes a grand

entrance into the Red Rose

collection with its refined

round lens shape and distinct

keyhole bridge. Featuring a

durable ultra thin titanium

body and signature screwless

hinges, the Salvator is the

epitome of modernism.

The MatteoRed Rose introduces a sleek

and refined style, the Matteo.

Durable rolled titanium

forms a flattering shape for

any face in four rich hues

including black, gunmetal,

chocolate/brown and navy.

Featuring adjustable nose

pads and iconic carved rose

temple tips, the Matteo

embodies the rich heritage of

the Red Rose brand.

The AlonzoDebonair style meets

sleek sophistication with

the Alonzo by Red Rose.

Resilient titanium in a

polished smooth finish

creates a refined look. The

keyhole bridge adds a unique

touch to this rectangular

style for an unforgettable

modern take on the brand’s

iconic heritage.


The ValentinoRed Rose debuts the Valentino,

a suave, smooth men’s frame

with a refined look. This

simple, clean design is a

sleek rectangular style that

has been expertly handmade

to perfection. Available in

classic tortoise, crystal, black

or modern grey, the versatile

Valentino is an essential in every

man’s wardrobe.

The NellaThe Nella by Red Rose expresses

feminine style at its finest.

Combining the lightweight

comfort of durable titanium

with a flattering oval lens shape,

this brightly colored style is the

epitome of elegance. Finished

off with the Red Rose signature

carved rose temple tips, the Nella

is a must-have accessory.

The GiaThe Gia brings a flash of glamour to this defined cat eye frame by Red Rose.

Expertly handcrafted of ultra thin titanium and finished with signature screwless

hinges, this feminine style is resilient and refined. With a sleek aesthetic and

polished gleaming colors, the Gia blends modern simplicity while staying true to

the heritage of the Red Rose name.

RECENT PRESS FEATURES FROM AROUND THE WORLD

PRESS20/20 Magazine / March 2015

Featuring the Red Rose Salvator

S T Y L E F E A T U R E |Lite Years Ahead|

Speak lightly but seek rightly.

Experience here, a new direction.

A deft but distinct break from the past.

With a future steeped in qualities proving…

Eyewear is truly the Ultimate Accessory.AHEADMarch 2015 20/20 • 71

MODERN ARTThis seemingly simple metal frame in a deep green hue represents eyewear’s

state-of-the-art for… tomorrow. You need to get this… TODAY.

RED ROSE Salvator from Ogi Eyewear

Photographed by NED MATURA

Art Director:IRIS JOHNSON

Senior Editor:PATRISHA HOLLY

ZABRYCKI

Associate Editor: VICTORIA GARCIA

Trend Setting:

JAMES J. SPINA

Hair/Makeup:DINA KINION

Models:JANA/BELLA; DAVID/BELLA

2 0 2 0 M A G . C O M / A P P S

M A R / 15W W W . 2 0 2 0 M A G . C O M ⇥20/20FACEBOOK.COM/

2020MAG

TWITTER.COM/ 2020MAG

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WHEN IT COMES TO TRENDS AND QUALITY AND COLOR AND DESIRABILITY, EYEWEAR IS...

SUNSATIONAL SUNWEAR >55GenEYEview: SELLING SUN >86 EASING DIGITAL EYESTRAIN >98

Follow ClearVision’s mantra: Aspire to Greatness!

ARTIST OF THE FRAME >106GenEYEview: JOSEPH ABBOUD >108

ARTIST OF THE LENS >110

LITE YEARS AHEAD

Featuring the Ogi 8068 Sun

20/20 Magazine / March 2015

66 • March 2015 20/20

S T Y L E F E A T U R E | SUNsational |

EYE’LL TEXTUREIn essence the biggest sunwear trend

isn’t Big and Bold. It’s texture and fine details, an area Ogi resides in

and rules over.

OGI 8068 from Ogi Eyewear

2 0 2 0 M A G . C O M / A P P S

M A R / 15W W W . 2 0 2 0 M A G . C O M ⇥20/20FACEBOOK.COM/

2020MAG


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WHEN IT COMES TO TRENDS AND QUALITY AND COLOR AND DESIRABILITY, EYEWEAR IS...

SUNSATIONAL SUNWEAR >55GenEYEview: SELLING SUN >86 EASING DIGITAL EYESTRAIN >98

Follow ClearVision’s mantra: Aspire to Greatness!

ARTIST OF THE FRAME >106GenEYEview: JOSEPH ABBOUD >108

ARTIST OF THE LENS >110

LITE YEARS AHEAD

Featuring the Ogi 9211

Vedere / March 2015

MARCH 2015 – PAGE 40

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BON VIVANTCOUTURE STYLING FOR THE CREATIVE CONSUMER

YOUR TOTAL OPTICAL PRODUCT RESOURCE

THE ETERNAL DEBATE

ON OFFICE LABS

EFFECTIVE EMAIL

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OGI EYEWEAR’S

Featuring the Bon Vivant Collection

VCPN / March 2015


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YOUR TOTAL OPTICAL PRODUCT RESOURCE

THE ETERNAL DEBATE

ON OFFICE LABS

EFFECTIVE EMAIL

MARKETING TIPS

What Inspires Sunwear Design

OGI EYEWEAR’S

LONGARONE, Italy—Marcolin Group has intro-

duced the Ermenegildo Zegna eyewear collection

and the Ermenegildo Zegna Couture collection.

The Zegna eyewear collection includes two sun-

glass models and one optical frame, all with Zeiss

lenses. The EZ0005 sunglass frame is rounded and

offset by transparent, colored temples with a chev-

ron metal core bearing the brand’s logo. The

EZ0009 sunglass features options like clear black or

blue with temples that have leather inserts, or a

Havana option, which has wood detailing with ace-

tate temple tips. The EZ5005 optical frame has a

rectangular acetate front joined to the temples with

a metal logo plaque.

The Zegna Couture collection includes three sun-

glass models and two optical frames, all marked with

the iconic, handmade “XXX” logo made with vicuna

cotton thread inside the tips and temple ends of each

frame. The rounded ZC0004 and thicker ZC0005

sunglasses both marry natural, wood materials with

biocompatible water buffalo horn and a metal bridge.

The rounded ZC0008 sunglasses have an acetate

front, with metal detailing, and wood and horn inserts

at the temples. The squared ZC5001 optical frames

combine acetate fronts with natural horn and wood

temples; while the rounded ZC5005 optical frames

are vintage-inspired, with metal along the acetate

front, and wood and horn in the temples.

Dispenser Price Guide: $$$$ ■

[email protected]

M A R C H 2 , 2 0 1 5 V I S I O N M O N D A Y . C O M

L A U N C H / e y e w e a r

3 4

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@VisionMonday

MINNEAPOLIS—Named after the French

expression “one who lives well,” the new Bon

Vivant collection from Ogi Eyewear is Francophile,

capturing the essence of the country’s couture style,

artwork and architecture.

“Ogi Eyewear is very excited to launch Bon

Vivant,” said Joseph Tallier, Ogi Eyewear CEO.

“This new line has been a great collaborative

effort with a European design firm. All Bon Vivant

frames are manufactured in Italy. This couture col-

lection complements all of our brands.”

Designed for “the creative soul who has the free

spirit of an artist,” Bon Vivant frames are made of

Mazzucchelli acetate and stainless steel. The oph-

thalmic frames, targeted at trendsetting women

ages 25 to 40, come with a snap closure case lined

with velour and a microfiber cleaning cloth. Point

of purchase materials include a quilted velour pil-

low top display, gold framed counter card and win-

dow banners.

Dispenser Price Guide: $$$ ■

[email protected]

Ogi Eyewear Announces France-Inspired Bon Vivant Collection

Marcolin Debuts Two New Ermenegildo Zegna Collections

BY TIFFANY WONG / CONTRIBUTING EDITOR

DISPENSER PRICE GUIDE: $—LEAST EXPENSIVE $$$$$—MOST EXPENSIVE

BY TIFFANY WONG / CONTRIBUTING EDITOR

Vision Monday / March 2015

Featuring Bon Vivant

Visit VisionMonday.com/summit for more information

Wednesday, March 18, 2015The Times Center - New York, NY

VM Millennial Project—Online all the time: The life

of the fi rst generation of ‘Digital Natives.’ —38MA

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ECPs Rethink E-Commerce

B E H I N D T H E B R A N D

RED ROSE STYLE

LORENZO

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S L E E K S T Y L EIntricate design and

sophisticated style details are the aesthetic hallmarks of

the Red Rose collection. Laser-cut shapes crafted of sleek titanium range from highly

modern modified rectangles and ultra-thin geometrics

to stunning, futuristic cat eyes and wearable updated

ovals. The Red Rose color palette is also truly unique, with

head-turning hues including cobalt blue, rich red, and charcoal mixed with gold.

Ogi Eyewear is extremely excited to relaunch the Red Rose brand with its rich heritage and specialty metals. We believe that the technological

advancements in titanium and the exquisite design is going to make this collection a huge success. — Joseph Tallier, Ogi Eyewear CEO

RED ROSE STYLE

ARIANNA

RED ROSE STYLE

LEONARDO

I C O N I C A P P E A LOgi Eyewear is res-urrecting a highly innovative eyewear collection that has a history and legacy in the optical market. Originally launched as a primarily metal collection, the stand-out Red Rose eyewear line is once again

being debuted—but in a whole new way.

With a distinct focus on a modern design that honors the most cherished aspects of the original brand, Red Rose eyewear also embodies heritage with its passion for craftsmanship. Each frame finds its origins in a hand-drawn design that is digitally

mastered and then handcrafted—and cut with high-precision lasers—in the finest Japanese factories.

Inspired by minimalism, this collection embraces the exquisite prop-erties of 100% pure titanium, a high-tech material that lends a sleek and light-weight design. Red Rose eyewear also

employs an inven-tive screwless hinge design that doubles as an eye-catching aesthetic feature.

While Red Rose features several sophisticated men's and women’s styles, the key target customer is men aged 30 to 55 who seek a high level of crafts-manship and clean, handmade designs.

I N N O V A T I V EF E A T U R E SThe new Red Rose

eyewear collection boasts numerous high-tech features, including:

100% PURE T ITANIUM

lightweight, durable, hypoallergenic,

and corrosion-resistant

PROPRIETARY SCREWLESS HINGES

cutting-edge construction demands precise cutting specifications to ensure

every component works flawlessly in unison

PRECIOUS METAL COLORING

infusing microns of precious metals for rich,

long-lasting colors

MULTI-POLYMER LASER-CUT SHIELDa proprietary blended

material that mimics the look of acetate, yet has the

lightweight feel of titanium

1

2

3

4

OGI_Mar15_c.indd 1 2/27/15 1:53 PMFeaturing Red Rose

Eyecare Business / March 2015

ToastMasters WINE TONES WARM UP

EYEWEAR FOR SPRING

MARCH 2015

GOING GREEN

CREATING

SUSTAINABLE

PRACTICES

ESCAPING

EXTINCTION

WITH SMART

PLANNING

plus! Eyewear Trends, Technology, & Strategies in Framebuyer

BONUSACTABLE LINK TO PANTONE TREND VIDEO

Featuring Ogi Eyewear CEO, Joseph Tallier

Eyecare Business / March 2015

March 2015 EyecareBus iness .com 00

eyewear company worldwide. Our corporate headquarters is in Minneapolis, MN, where the state motto is L’Etoile du Nord, which translates to “the star of the north”. This north-ern climate fosters creativity and efficiency, which produces results that are uncommon in the optical industry. For instance, our company has, for the last 285 consecutive days as of today, successfully shipped every single order received before 4 p.m. out the same day. We have an extensive product portfolio, yet are able to maintain less than 1% backorders. At Ogi we believe our suc-cess is a team effort and that all the working parts complement one another. We take pride in offering the best style, quality and value in the industry.

eb: What are some upcoming opportunities for ECPs?

jt: We find that our ECPs are adapting to the new market finding ways to

make managed care work for them. They are adapting to the paradigm shift of migration to boutique companies and away from the sea of licensed brands. We look at what they are doing rather than what they are not doing because as a whole, the eyecare professionals are truly driving the market.

eb: How can frame companies and ECPs work together?

jt: We find that our eyecare profes-sionals are getting more and more

sophisticated in their approach toward purchasing decisions. Ogi has one of the best sales forces in the industry with a real profes-sional pedigree, which makes it easy for us to share our analytics with ECPs. Most of our cus-tomer base is eager to see our best-sellers list on a regular basis along with product training manuals. The real future in distribution is shar-ing information, and that is something we are very dialed into at Ogi.

gi Eyewear has appointed Joseph Tallier chief execu-tive officer. Part of the Ogi Eyewear team for six years, Tallier started his career there

as vice president of global sales and became an equity partner in 2012 prior to being promoted to CEO. He has 28 years of demonstrated success in the wholesale optical industry, starting as a sales representative and progressively being promoted to leadership positions in several wholesale optical companies in the United States. Here he speaks with Eyecare Business about his plans and hopes for the future of Ogi and optical.

eb: How does Ogi plan to move forward in 2015 and beyond in terms of dif-

ferentiating yourselves in the market?

jt: Ogi Eyewear as a company has continu-ously made improvements to its strategy.

Our mantra is to consistently redesign, redirect, and improve quality with every new release. Our core mission is continuously improving to add value to our clients and with this strategy we will stay relevant in the future.

eb: What do you see as the biggest challenge facing Ogi and the frame

manufacturing universe?

jt: Manufacturing is the biggest challenge for all wholesale companies. We see this as an

opportunity. We have been ahead of the curve by buying and stocking all of our own raw materials, so we control our destiny. With owning our own raw materials, including hinges and screws, we are able to cut down our lead time by not having to wait for suppliers to order these materials for us. We have also created more strategic alliances with our factories to ensure that we are a priority.

eb: What are your goals as CEO; where do you see Ogi heading?

jt: First and foremost is that Ogi becomes the number-one American boutique wholesale

5 Questions for… Ogi Eyewear CEO Joseph Tallier

THE PERSONAL

TOUCHWhat are your go-to tech tools? My iPhone, iPad, and computer are always running. It is about staying in constant communication with business clients and manufacturers and these are the tools of the trade.

Favorite vacation spot? My favorite vacation spot is St. Barths, it’s a great place to recharge the batteries and a great environment to watch for trends.

If you weren’t in optical, what would you be doing? I couldn’t imagine my life not in optical! It is such a fantastic busi-ness with amazing opportunities that is always evolving.

o

F I R S T P E R S O N ToastMasters WINE TONES WARM UP

EYEWEAR FOR SPRING

MARCH 2015

GOING GREEN

CREATING

SUSTAINABLE

PRACTICES

ESCAPING

EXTINCTION

WITH SMART

PLANNING

plus! Eyewear Trends, Technology, & Strategies in Framebuyer

BONUSACTABLE LINK TO PANTONE TREND VIDEO

MARCH 2015 – PAGE 53

Featuring the Innotec Sun Collection

Optik / March 2015

Featuring the Scojo New York Gels Neon

Eyecare Business / February 2015

Light IDEAS

F E A T U R E F R A M E T R E N D SEB

B Y A M Y S P I E Z I O

The Evolution of Rimless Eyewear

IIn the

BEGINNINGAn immediate classic style, rimless

eyewear was worn by astronauts in

space and is often seen on news pun-

dits, politicians, and those interested

in the comfort of minimal, lightweight

eyewear. Lately, these styles have

found fresh takes in colorful chassis

and stylish temples that add fresh

buzz to the understated look.

56 EyecareBus iness .com February 2015

Titan Contour style

4474 6057 from

Silhouette

Gels by Scojo

New York style

Neon 741

Salvatore Ferragamo

style SF2125 from

MarchonTumi style T111 from REM Eyewear

Charmant XL

style 2064

McGee Totally

Rimless style

TR 222

Tumi styREM E

mant XL

20640

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TR90 frame

plus! New Consumer Connection column—featuring Paco Underhill this month

FEBRUARY 2015

BONUSAR BASICS

AND CROSSWORD PUZZLE

DISPENSING A FUN LOOK AT 20

“WHY ME” MOMENTS

ON THE EDGE THE LATEST OPTIONS

AND ADVANCES IN

FINISHING EQUIPMENT

Re-Building BLOCKS Today’s Frame Companies Restructure Their House and Licensed Brands

Featuring the Innotec Sun Collection

Eyecare Business / February 2015

SUN TECHNOLOGYOGI EYEWEAR RELEASES NEW INNOTEC

SUN COLLECTION

Innotec, an Ogi Eyewear brand, debuts its new

collection of sunglasses. Applying Innotec’s propri-

etary fusion of materials and technology creates a

sun collection featuring three new styles: Denton,

a contrasting-colored square shape; Fenwick, a

rectangle with strong brow styling; and Willow,

a universally pleasing style with mirrored lenses.

The styles are generally masculine, but have some

crossover appeal.

The eyewear pairs hand-painted TR-90 with

German Wagner stainless steel for bold shapes that

showcase cutting-edge materials and design. The

bold, colorful styles ofer lightweight durability and

ftting features such as adjustable temple tips and

adjustable built-up nose pads or universal-ft adjust-

able nose pads. The sunglass styles’ lenses provide

a splash of cool with 100% UV protection and mir-

rored lenses for the Willow sun model.

Innotec countercards, logo blocks, and large

window banners are available upon request.

INFO: 888-560-1060, innoteceyewear.com

TO THE MARKET

Innotec’s signature

hand-painted demi pat-

tern used in the Denton,

Fenwick, and Willow

styles in the new Innotec

Sun collection bridges the

line into the sun category

from the strictly ophthal-

mic eyewear collection

for a stylish, masculine

look with a cutting-edge

design sensibility.

FAST FASHION WITH FUNCTIONITALIA INDEPENDENT

ADDS EYEYE COLLECTION

Italia Independent presents EYEYE, a com-

plete range of prescription eyewear and sun-

glasses for men and women with a total of more

than 400 variations. EYEYE follows the trends of

the moment with style, innovation, and original-

ity, incorporating what is out there today in the

panorama of new trends.

Designed in Italy and manufactured in China,

EYEYE is fast fashion in eyewear, company repre-

sentatives note.

Featuring high-resolution digital printing in

novel patterns, EYEYE is made from polyamide,

known for its fexibility, elasticity, strength, dura-

bility, and comfort.

The collection’s hinges are equipped with

metal hood and screw, attaching to thin temples

comparable to aluminum, with an adjustable

temple tip for the wearers’ comfort.

EYEYE packaging is a transparent brick. The

logo becomes the mechanism with which to

connect one case with another to assemble a

display for the eyewear without the need for any

additional structures.

INFO: italiaindependent.com

TO THE MARKET

“New sunglasses are pur-

chased on average every 3.5 years;

prescription glasses a good 4.5

years. This is not so for accessories,

and we believe that this is how it

should be for eyewear, too. EYEYE

is an accessory which you can

change at the same speed with

which you change your mobile

phone cover, following the trend of

the moment.”

— Giovanni Accongiagioco,

managing director and co-founder,

Italia Independent

February 2015 EyecareBus iness .com 79

plus! New Consumer Connection column—featuring Paco Underhill this month

FEBRUARY 2015

BONUSAR BASICS

AND CROSSWORD PUZZLE

DISPENSING A FUN LOOK AT 20

“WHY ME” MOMENTS

ON THE EDGE THE LATEST OPTIONS

AND ADVANCES IN

FINISHING EQUIPMENT

Re-Building BLOCKS Today’s Frame Companies Restructure Their House and Licensed Brands

20/20 Magazine / February 2015

Featuring the Ogi 8069 Sun

54 • February 2015 20/20

S T Y L E F E A T U R E | She Knows |

Sharing a Little SecretLooking for the NEXT big

trend in women’s sunwear? Think petite, lithe and deftly

metaled. Sorta… cat-nipped.

OGI 8069 from Ogi Eyewear

2 0 2 0 M A G . C O M / A P P S

F E B / 15W W W . 2 0 2 0 M A G . C O M20/20FACEBOOK.COM/

2020MAG


page 99

EYEWEAR AND SUNWEAR

WOMEN WANT RIGHT NOW

THE GENEYE WOMAN >56

THE ART OFDIGITAL SPECTACLE

MAKING >74

She Knows


Eyezone / February 2015

Featuring the Innotec Spenser

Optical Prism / February 2015

FEBRUARY 2015 – PAGE 4

JANUARY 2015 – PAGE 12


20/20 Europe / January 2015

DEIRDRE CARROLL / SENIOR EDITOR

WHO: The Spring 2015 runways of Hervé Léger, Tommy Hilfiger and

Dennis Basso; Kylie Jenner at the American Music Awards; Blake

Lively at Cannes, Italian grannies and other fans of the fortified wine

that is its namesake.

WHAT: Declared THE color of the year for 2015 by the Pantone Color

Institute, Marsala perfectly translates onto frame boards and eyewear

designers are embracing it. Appropriate for men or women, Marsala

makes sense for sun or ophthalmics, as well as metals or plastics.

MarsalaPANTONE®

18-1438

Scojo New York | An Ogi Eyewear Brand www.scojonewyork.com 800.817.4318

WEAR: (Top to Bottom) Saturated and textured, the Ogi 4304 opti-

cal style highlights the dramatic, feminine side of the hottest color

of 2015. The Salvatore Ferragamo SF2666R from Marchon offers up

this red-brown color in a milky finish for those looking for a bit more

subtlety. The Marc by Marc Jacobs MMJ613 from Safilo couldn’t be

more on trend; a deep metal frame front with a perforated, woven

brow detail done in the “it” color of the season, immediately raises

the cool factor of anyone wearing it. Men can wear color too. The

Original Penguin The Collins sunglass from Kenmark proves it with

its sleek metal silhouette in a rich, shiny Marsala. The Swarovski

Eileen sun style from Marcolin, in a lush translucent version of the

sexy shade, ups the glam factor with crystal embellished endpieces.

WHY: “Marsala enriches our mind, body and soul, exuding confi-

dence and stability. Marsala is a subtly seductive shade, one that

draws us in to its embracing warmth,” said Leatrice Eiseman, execu-

tive director of the Pantone Color Institute. That’s a pretty compelling

reason, but Marsala also happens to be flattering against many skin

tones, equally suitable for men or women and attractive as either an

ophthalmic or sun style. So the question isn’t why would your pa-

tients wear Marsala? But why wouldn’t they?

[email protected]

ALL FRAMES SHOT BY: RACHEL REDNOR BLACK BOX STUDIO


Vision Monday / January 2015

REGISTRATION NOW OPEN!Visionmonday.com/summit

Wednesday, March 18, 2015The Times Center - New York, NY

VM Exclusive—A conversation with Safi lo’s CEO Luisa Delgado —18J

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De ning a Genera on That De es Descrip on

“THE MILLENNIAL CONSUMER IS HERE TO FORCE THE VISION CARE INDUSTRY TO MAKE BIG CHANGES.” — Jim McGrann

President, VSP Vision Care

Featuring the Seraphin Aspen

VCPN / January 2015

Featuring the Seraphin Brooke

20/20 Magazine / January 2015

N E WP R O D U C T S

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78 • January 2015 20/20

1 ALLISON EYEWEAR: Love Moschino ML025V

Target Customer: Young women with a flair for fashionable shapes and energetic colors Materials: Acetate and metal Size: 51/18 (140) Special Feature: Stripe pattern along inner temples Pricing: $$$$$(877) 255-5757/www.allison.it

2 ZYLOWARE: Gloria Vanderbilt 765

Target Customer: Contemporary women seeking comfort, style and affordability; progressive lens friendly Materials: Plastic and metal Size: 55/16 (130) Special Features: Metal temples with zyl tips and spring hinges Pricing: $ (844) 995-6226/www.zyloware.com

3 MARCHON: Chloe Dafne CE665

Target Customer: Fashion-forward women who want glamorous, striking sunglasses with a distinctive shape Materials: Plastic and metal Size: 60/15 (140) Special Feature: A shapely metal rim overlaps the acetate bridge Pricing: $$$$$(800) 645-1300/www.marchon.com

4 GÖTTI SWITZERLAND: Wiggy

Target Customer: Modern women who like vibrant colors and high-tech performance Material: Polished acetate Size: 51/12 (135) Special Feature: Ultrathin temples Pricing: $$$$$(407) 415-0778/www.gotti.ch

5 OGI EYEWEAR: Seraphin Brooke

Target Customer: Vivacious women who want a dramatic shape with daring color and playful patterns Material: Plastic Size: 55/16 (140) Special Feature: Handcrafted acetate frame Pricing: $$$$ (888) 560-1060/www.ogieyewear.com

6 EASTERN STATES EYEWEAR: Exces Princess 125

Target Customer: Women seeking an exciting, youthful frame with a touch of panache at an affordable price Materials: Acetate with rhinestones Size: 53/16 (140) Special Features: Rhinestones and animal print laminates Pricing: $$(800) 645-3710/www.eseyewear.com

W I N T E R

BRIGHTS

2 0 2 0 M A G . C O M / A P P S

J A N / 15W W W . 2 0 2 0 M A G . C O M ⇥ 20/20FACEBOOK.COM/

2020MAG


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page 83

W H A T ’ S “ B R A N D ”

WHAT BRANDS DO YOU BELIEVE IN?SÀFILO SCORES IN THE EYEVOTE READER’S CHOICE

WITH KATE SPADE NEW YORK

www.ogieyewear.com • 763.592.1493 • toll free 1.888.560.1060

3971 Quebec Avenue North • Minneapolis, MN 55427 USA

Documents

Ogi Eyewear Brand Press Book 2015