Agile AnalyticsFrom Analytics to Actions - In Minutes

Company Presentation andSuggestions for Collaboration

The Company

• Young, highly dedicated company

• Founder: Adrian Flanagan, ex-NokiaAnalyst

• Key asset: Predict-It algorithm andself-service online tool

The Offering

A Predictive Analytics Tool:

• Automated

• Rapid

• Easy to use

• Web based

Adrian Flanagan PhD

• Senior Analyst in Nokia’s analytical services team.

• Senior Manager, Analytics and Consumer Insight Nokia/COIS

• Senior Researcher, Data-Mining group, Nokia Research Center

• Analytics Manager, Nokia CIO office

• >50 peer reviewed publications and patents

15+ years of business and research experience inadvanced analytics and CRM applications

OFVIGO Product: 3 Step - 10-minute, Self-Service Predictive Analytics

• Highly automated model building

• Users only need to

1. upload data

2. select target variable

3. download scores

Web-Interface

Ofvigo vs. others

“I did it myself. In 10 minutes” “Missing values, do I replace themwith the mean or the median?”

Product Demo

http://www.ofvigo.com/site/demo_video

Technology

• Unique, innovative OFVIGO Predict-It™algorithm

• Java software implementation

• Cloud computing enables scalability

• SaaS model: no fixed IT costs

Use Cases

Case: Customer Loyalty• Find and treat at risk customers

Ofvigo’s Proposal:– Ofvigo’s service generates a ranked list of each

customer’s risk– “High-Risk” customers treated

Benefit:– Optimal data driven targeting for treatment

– Higher ROI on maintaining customer loyalty

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Case: Cross and Up Sell• Outbound telemarketing to cross/up sell a suite of

different services

Ofvigo’s Proposal:– Ofvigo’s service generates a ranked list of prospects

for each service category– Company only offers one “hottest service” per call

Benefit:– Significant decrease in call time/sale

– Significantly increased ROI

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Case: Enriching Customer Profiles• Direct marketing firms• Data bases with “basic info” exist: names, titles,

addresses, phone numbers

Ofvigo’s Proposal:

– Company establishes small panels to collect richprofiles of targeted segments

– Ofvigo uses panel results to generalise findings toprofile entire consumer database

Benefit:– Customers use the expanded profiles for more precise

target marketing and better ROI

Case: Call Centers• Call center use case: outbound telemarketing “cold

call”

Ofvigo’s Proposal:– Company has its own salespeople make the calls– Ofvigo’s service generates a ranked list of

prospects– Company calls the “hottest prospects”

Benefit:– Significant decrease in marketing costs (e.g. 40%)– Increase ROI

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