times

We are expecting visitornumbers to grow by 30% for2012 further confirmingoffice*’s status as the onlycredible event for top qualityPAs, EAs & Office Managersand making it a must attendshow for anyone wanting tomeet and do business withthis vital audience.

office* 2011 incorporatedthe launch of National PA Day,which generated extensivenational press and radiocoverage; a 50 session strongconference programme,including talks frominspirational business womenJacqueline Gold and MichelleMone; 32 educational

seminars; an LK Bennettfashion show and stylistlounge and much much more.Building on this success andcontinued support from theindustry many of the featuresand keynotes for 2012 areconfirmed and already theevent is set to eclipse lastyear’s show in terms of

content and the quantity andquality of exhibiting brands.Deborah Meaden has beenconfirmed as headlinespeaker; Penni Pike, RichardBranson’s PA for 31 years, hasbeen announced asAmbassador for National PADay 2012; Executive PAMagazine and Hays PA of theYear Awards are to be hostedon the second day of office*and a new HBAA Villageestablished. Read on to findout more and how you can beinvolved in office* 2012 – themost effective corporate salesand marketing opportunity foryou and your business for thisyear and beyond!

April 2012 | Issue 01

3rdGreatYear!

Confirmed exhibitorsinclude:

• Absolute Corporate Events • Armor • The Ascott Limited

• Avery Dennison Office Products• Baby Blooms • BakerThompson Associates

• Britannia Hotels • Brother UKLtd • Business Info • CastaliaCoaching & Training • Church

House Conference Centre • CityWest Hotels • Club Med UK

• Concept Corporate Interiors • Crane • DURABLE (UK) Ltd

• DV8 Global Events • eCourier.co.uk • Ellis Salsby

• Esselte Leitz • EUMA • EventsInsurance Services • EventualityEvents • Executive PA Magazine • Executive Secretary Magazine • Fast Key Services Ltd • FriendsHouse Hospitality Ltd • GlobalOffice Supplies • Hand Picked

Hotels Limited • Hays SpecialistRecruitment • HBAA • Hemsley

Fraser Group Ltd • HighPerformance • Holiday Inn

London - Stratford City • Hospitality & Events NorthMagazine • Hospitality Line

• House of Fraser Ltd • HRS.com• Imspired • Industri

Management • Jeans for Genes• Keith Prowse • London BridgeHotel & Kensington House Hotel

• London Chamber ofCommerce and Industry • LTT

Vending Group • MagicWhiteboard Ltd • Mesmo

Consultancy • MIA (MeetingsIndustry Association)

• Mitsubishi Pencil Co UK Ltd • National Motorcycle Museum

Services • Not Just Stationery Ltd • OAG Aviation • OfficeXpress

• Old Swan & Minster Mill • Olé • pa-assist.com • Park PlazaVictoria London • Principal

Hayley • Plustek • Reed Learning• RTG Radio Taxis Group

• Rudding Park Hotel and Spa • RWS Translations Ltd • Ryman

• secsinthecity.com • SigningTree Conference Centre

• St Ermins Hotel • Stabilo • Starwood Hotels and Resorts

• Stock In Trade Ltd • StokeRochford Hall • T King Associates

• Tay Associates Ltd • The Association of Personal

Assistants • The Corporate Team• The Keyboard Company

• The Westminster Collection • todayspa.co.uk

• Total Transportation • VenueDirectory.com • WineMatters • Worcester Warriors

Can you afford to miss it?

Nearly 4,000 leading office professionals descended on Earls Court overtwo amazing days in September of last year to attend, what was hailedas, the most effective event ever staged for this important community.

To book your stand, or for more information, call 01273 645124 / 7

Britain’s top PAs flock to London’s Earls Court!

Your ultimate event to do business with top quality PAs, EAs & Office Managers

Your ultimate event to do business with top quality PAs, EAs & Office Managers

The office*experience Jeans For Genes

BenefitPamper Parlour

office* is a unique event thatnot only indentifies but alsochampions the role of themodern office professional.Often overlooked, thisimportant audience are key tomany decision makingprocesses - from which officeproduct supplier a companymay use to initiatingtechnology updates andadvances, from organising theannual Christmas party tohealth and safety and facilitiesmanagement. It’s ademanding and diverse rolecovering a multitude ofdisciplines. To reflect thebreadth of duties performedby this important group weensure we replicate this on theshow floor. Whether your

company provides businesstravel solutions or recruitmentservices, corporate gifts,incentives and rewards orpersonnel development youneed to be at office* - wherethese key individuals come tosource new products andservices to enable them toexcel in their role.

We are delighted to be working, once again, withJeans for Genes as our official charity partner. Aperfect affiliation in terms of target audience and, of course,an undeniably worthy cause that we are proud to support.

New Year, New Venue

Another long standingrelationship which continuesto go from strength tostrength. With the help of theworld leading cosmetic brandwe are able to offer aluxurious recuperation point toensure visitors are revitalisedto continue with their day’sbusiness at the show.

We are pleased tobe holding our3rd annual showparty at the world renownedeatery and party venue. Herevisitors and exhibitors alikecan benefit from additionalnetworking opportunities ina more relaxed and socialenvironment.

Over the last 3 years we have been on quite a journey. Ajourney which will see us launch office* in Toronto, Washington,Sydney and Melbourne for 2012! As for the UK event, we aredelighted that, having already outgrown our original venue, theshow will take place in the prestigious National Hall at Olympia,London for 2012, the premium exhibition venue in the UK.

A

C

D

FGH

Visitor breakdown by job title

E

B

IJ

What they wanted to see...Office Equipment 42.7%Stationery 51.0%Office Furniture 22.0%Office Services 32.3%Business Travel 48.5%Venues/Accommodation 58.2%IT Solutions 26.1%Corporate Hospitality 41.6%Training 47.6%Health & Safety 25.9%Facilities Management 20.0%Event Man/Planning 49.5%Recruitment 17.6%Personal Development 48.9%Wellbeing 30.1%Technology 17.2%Corporate Rewards 19.4%Postal/Delivery Solutions 6.7%Health & Lifestyle 27.5%

What they had to say...

• 93% of our visitors came to meet with new suppliers and 89% toresearch and evaluate new products

• As a result of the show, 82% of our visitors plan to purchaseproducts or services within 6 months

• 89% of our visitors rated the show as good or excellent and intend to revisit next year!

A Personal Assistant ........................................... 35%B Executive Assistant/Executive PA ................ 24%C Office Manager ................................................ 19%D Senior Secretary................................................. 3%E Facilities Management...................................... 5%F Personnel and HR Manager............................. 2%G Training Manager............................................... 1%H Senior Administrator......................................... 5%I Event Organiser/coordinator........................... 5%J Procurement Manager ...................................... 1%

Facts & Figures

The office*party @ PlanetHollywood

Your ultimate event to do business with top quality PAs, EAs & Office Managers

Unprecedented marketing supportBe assured that with anunparalleled PR & marketingcampaign we will leave nostone unturned to ensure wereach your target audience ofquality corporate decisionmakers! We pride ourselveson our insatiable drive anddetermination and keen eyefor detail, through which weare confident we will increasevisitors by an astonishing30% for 2012 to add to ourpowerful existing audience.We will achieve this throughan even more extensive PR &marketing campaign whichincludes, but is not limited to:

Advertising and editorialfeatures in the Metro

London Undergroundadvertising

Advertisements, inserts andeditorial support in allrelevant trade publicationsand e-media

Direct e-mail initiatives

Personalised invitations

Support and promotionsthrough all relevantassociations

PR & use of social mediasuch as twitter, facebookand LinkedIn

An integral part of the success of office* lies in therecognition of the quest for self improvement ourdelegates possess. Business today is challenging at bestand in order to stay on top and ahead of their game ourvisitors are constantly striving to improve themselves andadvance their skillsets. We work with the leading trainersin this field to provide a world class educationprogramme. This is made up of 32 educational seminarsessions run by Reed Learning and Hemsley Fraser as wellas leading individual trainers. In addition, the conferencealso comprises of a demo theatre and keynote

programme including several interactive paneldiscussions and headline presentations.

Deborah Meaden, of Dragons’ Den fame, willheadline the keynote theatre programme atoffice* 2012, taking centre stage on Thursday

13 September. Deborah’s involvement followsthe huge success Magic Whiteboard Ltd

experienced from exhibiting in 2011, after sheactively encouraged them to participate.

We are now one of the mostsuccessful and profitable investmentsever on Dragons’ Den.”NEIL WESTWOOD, MAGIC WHITEBOARD LTD

National PA Day goes from strength to strengthLaunched lastyear, National PADay created a PRphenomenon. Ouraim was to createa platform for theentire communityto support andpromote thecareer as a vital andaspirational profession andone that deserves wholehearted recognition and, boydid it deliver! We started theprocess with the launch of thefirst ever annual ‘National PASurvey’ where we asked ourdelegates several tellingquestions including the bestand worst parts of their jobs,the best and worst things theyhave ever been asked to do,and the most rewarding andfrustrating elements of beinga modern PA in today’sbusinesses. The results werecompelling and created amedia frenzy with extensivecoverage generated innational press and radio.

We now have the profile tocontinue this PR initiative andencourage the entirecommunity to get involved.National PA Day will coincidewith the first day of office*,12 September 2012.

office*Conference

Penni Pike, Richard Branson’s ExecutivePersonal Assistant of 31 years andAmbassador of National PA Day 2012. Penni will be interviewed by Mike Caridia,chairman of pa-assist.com, at office* onWednesday 12 September 2012.

I'm delighted to be involved with theoffice* show and with National PA Day.They both underline that, as the world gets ever more complex, an outstanding PA remains one of the keys to success.”

Make sure you areinvolved in National PADay 2012 by becoming apart of office*!

The campaign will include:

Annual National PA Survey –the results of which will beannounced at the show

Educational campaign,supported by the REC,promoting the importanceand relevance of this role tofuture generations

Dedicated website, emailand viral campaign

All community interestedcompanies and stake-holders invited to getinvolved in any way they can

New andreturning features

HBAA VillagePAs, EAs and office

managers are the mostimportant and influentialpeople within Britain’s officesand it is essential that ourHBAA members have anopportunity to target thesekey buyers within thecorporate sector.“ ANDREW DEAKIN, HBAA

Uniball CaféMitsubishi Pencil

Company are excited to bereturning to office* for thethird year in a row. It is thebest way for us to engagewith corporate end users andallow a key target market tolearn more about us.”STUART BARKER, UNIBALL

Media Supporters

Training Partners

Official CharityPartner

Association Supporters

Call us for more information today on 01273 645124/7 or visit usonline at www.officeshow.co.uk

‘‘This has undoubtedly beenthe most successful showwe have attended in 12years. On the first day wesigned up in excess of 700new registered users. Wewill be back.” MIKE CARIDIA, PA-ASSIST.COM

Really good day, with anexcellent mix of new andexisting customers. Greatleads with excellent quality ofvisitors who are genuinelyinterested in our products.”ANDREW DUFTON, FORTNUM & MASON

office* delivered on its abilityto drive in its target audiencein volume and quality. It hascertainly proved its value tous by delivering high calibrebuyers to our stand.”RENÉ DEE, THE WESTMINSTERCOLLECTION

‘‘ ‘‘Solutions and inspiration for today’s office professional

Organised by Members of

Blenheim House, 120 Church Street, Brighton BN1 1UD

Tel: +44 (0)1273 645124Fax: +44 (0)1273 645169

Email: sales@officeshow.co.ukwww.officeshow.co.uk

We connect, educate and strengthen businesscommunities through market-leading events,

publications and eMedia.