Office of Travel and Tourism Industries · 2011-02-28 · U.S. Travel and Tourism Industries: A Year in Review (2009) International Trade Administration • Manufacturing and Services

U.S. Department of CommerceInternational Trade Administration

Office of Travel and Tourism Industries

U.S. Travel and Tourism Industries: A Year in Review

2009

Travel and Tourism Stats-at-a-Glance 2009: A Year in Review

Did You Know...? 2009: The Most Difficult Year For U.S. Travel and Tourism Industries Since 9/11

The United States welcomed nearly 55 million international visitors in 2009, 3.0 million fewer visitors

than in 2008. Moreover, those inter-national visitors who did travel to the United States in 2009 spent markedly less. While interna-tional visitation decreased 5 percent, international visitor spend-ing declined 15 percent ($21 billion) in 2009.

Americans curtailed their travel-related spending, too, spending nearly 12 per-cent less while traveling abroad in 2009. Subtracting exports from imports, we are left with a $21.1 billion balance of trade surplus for travel and tourism, nearly $8 billion less favorable than in 2008.

In 2009 U.S. travel and tourism industries generated $100 billion less output than in 2008, by far the single largest contrac-tion the industry has weathered.

With rising prices and diminishing de-mand, the prevailing economic condi-tions forced the industry, and its sup-porting industries, to jettison 392,000 American jobs, a decrease of 4.6 percent.

For perspective, the U.S. travel and tourism industry shed 1.5 percent and 3.4 percent of its workforce in 2001 and 2002, respectively, following the downturn facili-

tated by 9/11.

Simply put, the global economic downturn created the most difficult environment for the tourism industry since the tragic attacks of September 11, 2001. Indeed, 2009 proved to be a very difficult year for U.S. travel and tourism industries.

...that the U.S. travel and tour-ism industry generates nearly $1.3 trillion in economic out-put for the U.S. economy each year?

...that U.S. travel and tourism-related industries support more than 8.2 million American jobs?

...that the United States wel-comed nearly 55 million inter-national visitors in 2009?

...that in 2009 international visitors spent more than $120 billion experiencing the United States?

...that travel and tourism exports account for 24% of U.S. services exports and 8% of all U.S. exports?

...that the United States enjoys a $21.1 billion travel and tour-ism balance of trade surplus?

I nternat ional Trade Administrat ion • Manufac tur ing and Ser vices • O ff ice of Travel and Tour ism I ndustr ies

U.S. Travel and Tourism Industries: A Year in Review (2009)

392,0003 Million $100 Billion$21 Billion

President Barack Obama signing the Travel Promotion Act, the first-ever national promotion and communications program to attract more international visitors to the United States.


2009 Total International Visitation

• The United States welcomed 55.0 millioninternational visitors in 2009, a decrease of 5percentwhencomparedto2008.

• Softening the annual decline, internationalarrivals turned positive during the closingmonthsof2009,increasingby1percent,2per-cent,and5percentinOctober,NovemberandDecember,respectively.

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International Visitation by Region

• Accountingformore than40percentof thetotaldeclineininternationalvisitation,Europeproduced 10 percent fewer visitors to theUnitedStatesin2009thanhadvisitedin2008.

• Strong gains in South America, a modestincrease in visitation from Oceania, and anever-so-slight increase fromCaribbean travel-ershelpedtooffsetmoreseveredeclinesduringtheopeningmonthsof2009.

International Visitation by Country

• TheUnited Stateswelcomed an alarminglyfewer number of travelers from the UnitedKingdom in 2009; in total, 3.9 million U.K.residents visited the United States last year,down15percentwhencomparedto2008.

• Despite the global economic downturn thatplagued global arrivals, visitation from bothAustralia andBrazil increased (5% and 16%,respectively)whencomparedto2008.



Total U.S. Travel & Tourism Exports

• Total international visitor spending in theUnited States dropped precipitously in 2009,resulting in a record-setting year-over-yeardeclineof$21.0billion(15%).

• For perspective, the tragic attacks ofSeptember 11, 2001, facilitated a $13.3 bil-liondecline inU.S. traveland tourism-relatedexports(13%)whencomparedto2000.

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Visitor Spending by Region

• WhileEuropean arrivals declinedbynearly10percent in2009,Europeanspending in theUnited States declined by more than 23 per-cent. Simply put, those who came spent less($11.6 billion) on travel and tourism-relatedgoodsandservicesin2009.

• Visitors from the Asia/Pacific region cur-tailedtheirspending,too,spending$3.8billionlessintheUnitedStatesin2009.

Visitor Spending by Country

• U.K. visitor spending in the United Statesdroppedappreciablyin2009;indeed,U.K.visi-torsspentnearly$5.3billionless(32%)intheUnitedStatesin2009thantheyspentin2008.

• To put this decrease in perspective, thedeclineintotalU.K.visitorspendingsurpassesthedeclinesfromAfricaandtheentireAsiaandPacificregion...combined.


* Latin America and Other Western Hemisphere

(r) = Revised



U.S. Travel & Tourism Employment

• Total U.S. travel and tourism employmentdeclinedbynearly5percentin2009,thesinglelargest annual decline on record, bringing thetotalnumberofjobssupportedbytheindustrydownto8.2million.

• Forperspective, theindustryshed1percentand 3 percent of its workforce in 2001 and2002, respectively, following the downturnexacerbatedbytheeventsofSeptember11th.

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Number of Jobs Lost in 2009

• This 5 percent downturn translates into theloss of nearly 392,000 industry-related jobsin2009,essentiallyeliminatingallgainssince2004.

• Total industry employment closed the yearat 8.2 million jobs, down from a record-setting8.6millionin2007beforetheonsetofthe economic slowdown. In fact, the industryemployedmorepeoplein1999thanin2009.

Compared to the U.S. Economy

• The recent pressures on the industry todownsizeitsworkforceinthefaceofdecreas-ingdemandisnotuniquetotravelandtourism.

• The decline in travel and tourism-relatedemployment mirrors the decline in total U.S.employment; however, in 2009 the decline intravel and tourism employment outpaced thedecline in total U.S. employment (4.6% and4.3%,respectively).



Food Services & Drinking Places

• Aftersevenconsecutiveyearsofgrowth,thefood services/drinking places industry cut itsworkforceby2percentin2009.This,too,isthelargestdeclineonrecord.

• Total employment for this industry, afterreducing its workforce by 60,000 in 2009,accountsfor2.6millionAmericanjobs.

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Passenger Air Transportation Services

• The passenger air transportation industrydownsizeditsworkforcebynearly6percentin2009; and though not the largest reduction inlabor, the industry has reduced the size of itsworkforceinsevenofthelasttenyears.

• Total employment for this industry, afterreducing its workforce by nearly 47,000 in2009, accounts for a decade-low 758,000Americanjobs.

Traveler Accommodations

• In terms of the number of jobs eliminated,thetraveleraccommodationsindustryhasbeenhardesthitbytheeconomicslowdown,scalingbackitsworkforcebynearly6percentin2009.

• Total employment for this industry, afterreducing its workforce by nearly 98,000 in2009,accountsfor1.6millionAmericanjobs.


Total Travel & Tourism Spending

• The global economic downturn has takenits toll on thedemand for travel and tourism-relatedgoodsandservices.In2009theindustryweatheredthesinglelargestannualdeclineonrecord.

• U.S. travel and tourism-related industriesgenerated$100billionlessoutputin2009thanin2008,adeclineofmorethan7percent.

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Decline in Real Output

• Declines in real travel and tourism outputhaveoutpacedthedeclineoftheU.S.economy.

• Real travel and tourism output (adjustedfor changes in price) declined by 3.9 percentin 2009 following a decline of 1.6 percent in2008. Real gross domestic product increased.04 percent in 2008 and declined 2.4 percentin 2009, a slower ratewhen compared to thedeclinesintravelandtourismoutput.

Passenger Air Transportation

• Real spending on passenger air transporta-tionservicesdeclinednearly8percentin2009afterdecliningnearly7percentin2008.

• Total spending on passenger air transporta-tionservices(directandindirect)fellmorethan16percentto$158.5billionin2009,lessthanwasspentin2000.



All Travel & Tourism Goods/Services

• The global economic downturn suppressedthe demand for travel and tourism-relatedgoods and services, yet travel and tourismpricesincreased7percentin2009afterincreas-ing6percentin2008.

• Infact,travelandtourismpriceshavegravi-tatedupwardineachandeveryyearsincethenearly1percentdeclinein2002.

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Passenger Air Transportation Prices

• Despitedeclinesof27percentand30percentinQ1:2009andQ2:2009,respectively,passen-ger air transportationprices reboundedduringthesecondhalfof2009and,infact,increasedmorethan36percentinQ4:2009.

• Prices for passenger air transportation fin-ishedtheyearupnearly13percent.

Price of Traveler Accommodations

• Pricesforaccommodationsdecreased7per-centin2009aftersixconsecutiveyearsofpriceincreases.

• Occupancy increased as leisure travelersresponded to lower room rates, which havenowdeclinedinsixofthelastninequarters.


Sources: U.S. Department of Commerce, Office of Travel & Tourism Industries. U.S. Department of Commerce, Bureau of Economic Analysis. Statistics Canada and Banco de Mexico/Secretaria de Turismo.

http://www.bidlesstravel.com

U.S. Department of CommerceInternational Trade Administration

Manufacturing and ServicesOffice of Travel and Tourism Industries

1401 Const i tut ion Ave, NWWashington, D.C. 20230Phone: (202) 482-0140

Fax: (202) 482-2887t inet_info@mai l .doc.gov

http://t inet. ita.do c.govI nternat ional Trade Administrat ion • Manufac tur ing and Ser vices • O ff ice of Travel and Tour ism I ndustr ies

For OTTI programs of interest visit:http://www.tinet.ita.doc.gov/research/index.html

• Summary of International Travel to the United States (I-94)• U.S. International Air Traveler Statistics (I-92)• Canadian Statistics• Survey of International Air Travelers (SIAT )• Forecast of International Arrivals to the United States• U.S. Travel and Tourism Exports, Imports and the Balance of Trade• U.S. Travel and Tourism Satellite Accounts• Travel Trade Barometer

For more information on the U.S. Travel and Tourism Satellite Accounts (TTSA), please visit:http://www.bea.gov/industry/iedguide.htm#TTSA

http://www.xbodies.com

Documents

Office of Travel and Tourism Industries · 2011-02-28 · U.S. Travel and Tourism Industries: A Year in Review (2009) International Trade Administration • Manufacturing and Services