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OFFICE OF ITALIAN ADMISSIONSLL GroupLorenza Guerri
MKT 305
INDEX PURPOSE BACKGROUND FINDINGS AFTER INTERVIEW WITH THE CLIENT FOCUS GROUP AND PRETESTING RESPONSES DATA COLLECTION METHOD CLASSES USED FOR SURVEYS FIELDWORK DATA ANALYSIS PROCEDURES RESULT CHARTS LIMITATIONS AND ASSUMPTIONS CONCLUSIONS
PURPOSE
PROBLEM: Increasing number of Italian students in the past semesters
OBJECTIVES: find causes of this increase
Give the client information for their future decision strategies
BACKGROUND
SECONDARY RESEARCH Istat unemployment in Italy Necessity to go abroad or to have foreign education
JCU COMPETITORS AUR LUISS Bocconi and others
INTERVIEW WITH THE CLIENT
FINDINGS AFTER INTERVIEW WITH THE CLIENT Percentage of total number of Italian students
(different from website)
Importance of scholarships and their changes over the years
Changes in communication strategies
Interview with ENLUS professor Ammary More than 90% of Italians enroll to JCU 80% of ENLUS are Italians
FOCUS GROUP AND PRETESTING RESPONSES Pretesting questionnaire with 4 students
Problems in understanding questions due to language barriers (ranking scale)
Sensitive questions
Change in the order of the questions
DATA COLLECTION METHOD
STRATIFIED SAMPLE Italian students enrolled to their first
semester at JCU (23) ENLUS Italians (10)
Total completed surveys: 33 Surveys handled to professor at
beginning of class
CLASSES USED FOR SURVEYS’ DISTRIBUTIONClass Section Time Professor
ENLUS I T/TH 1.30 PM Ammary
ENLUS II T/TH 2.00 PM Ammary
COM 101- 3 M/W 4.30 PM Govero
EN 103- 1 T/TH 1.30 PM Sunstain
EN 103- 4 M/T/W/TH 10.00 AM Rutt
EN 103- 5 T/TH 11.30 AM Rutt
MA 101- 3 M/W 1.30 AM Arnone
FIELDWORK
Most challenging part Populations are very small (74 Italians) Samples are small too Slowness in communicating with professors
Not answering to emails Wrong scheduling
Sensitive questions moved to the bottom
DATA ANALYSIS PROCEDURES
33 survey completed
Code =99 no response
Tabs and cross tabs used on SPSS
RESULT CHARTSSTUDENTS’ STATUS
DS, 57.6%
ENLUS, 33.3%
TRANSFER + DS, 9.1%
Students' Status
RESULTS CHARTS- SCHOLARSHIP
NO, 57.6%
YES, 42.4%
Scholarship
RESULTS CHARTS- FIRST HEAR OF JCU
online newspapers, 15.2%
other, 24.2%
bus ads, 3%
Word of mouth, 42.4%
jcu to high school, 9.1%
newspapers, 6.1%First Hear About JCU
RESULTS CHARTS- OPEN DAY
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
69.7%
30.3%
Open day Attendance
P
Yes No
LIMITATIONS AND ASSUMPTIONS
Systematic errors Small sample (not representative) No responses
Highlights on gender
RESULTS CHARTS - GENDER
male0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
24.2%
75.8%
Percentage of Students' Gender
perc
enta
ge o
f gender
female
CONCLUSIONS 42% of respondents have a scholarship Word of mouth 70% attended open day before applying More than 70% females
SUGGESTIONS: Further investigations Larger sample
QUESTIONS