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Office easel office easel.com - the importance of personalized lip balm and other promotional items

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Office Easel OfficeEasel.com

Office Easel http://www.officeeasel.com/ Page 1

The Importance Of Personalized Lip Balm And Other PromotionalItems

Businesses usually rely on many different parts to function properly. Management, employees, equipment,budget, marketing, and many more areas of a business need to work towards the same goals. In addition tothe vital parts of a business, there are many smaller, less important parts that still have a function, even if itis minor. For instance, the way the light reflects off of a certain surface inside an office building may bevisually distracting. This distraction may cause the tiniest decrease in productivity every day, but over time itadds up to a lot of money. Another good example is having the company name written on products used inthe office, or given to customers. People who read the name whenever they look at a pencil or a toothbrush,or other small item, may subconsciously become more aware of the company. In this way, small things canactually make a big difference over time. If you want to use personalized lip balm and other similaraccessories to promote your company, you can find the company you need online.

It is common practice among some dentists and orthodontists to give patients promotional items to takehome. For example, many dentists will give patients a toothbrush with the company name on it, or a similarlymarked box of dental floss. In addition, children are often given small toys, like rubber balls or figurines; oroffice supplies like erasers, pencils, or pencil sharpeners. All of these items can be used to increaseawareness of the business, even if just by a little. In the same way, and in keeping with the theme of oralcare, can be given out to patients.

When a dentist gives away a toothbrush or a stick of lip balm, not only are these items beneficial in thepromotional sense, but they are also useful for the same purpose for which people went there in the firstplace. Therefore, when people use their promotional toothbrush later, not only is there the mental connectionto the company caused by the printed name, but also a connection caused by the use of the toothbrush itself.The more semantic connections your promotional item can make in the mind of consumers, the better.Remember that concept when you?re deciding what promotional items to use for your business.

Just because certain items may only create one mental connection to the company, doesn?t mean that theyshould be discarded. If your orthodontist business already uses toothbrushes and lip balm for promotions,you can use other items in addition to them. Greeting cards are one example. These can fit the theme oforthodontics with pictures of faces with braces, the word ?smile?, or other related ideas. Almost any itemon which text can be printed can be adapted for your specific needs. Furthermore, the holidays are always agreat opportunity to hand out printed items. Pumpkin or snowflake designs, for instance, are always relevantduring Halloween and Christmas, respectively.

When you?re working on promotions for your business, you should consider all of these aspects. Thenumber of semantic connections in the brain, the versatility of text as a medium, and the opportunitiespresented by holidays should all factor into your decision. Whether you need , greeting cards, or seasonalitems, the right online provider can get you in touch, so your customers will stay in touch with you.

Document Tags: office promotions, thank you cards