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IPM
Media MonitoringAbout IPM Our Partners What we offer Technology &
DataService Terms &Budget
The IPM was founded in 1995 and used to cover only field activities though having worked with international researchinstitutions and large corporations the small-field agency became the largest marketing company in Georgia.
Nowadays, the group of IPM organization unite not only full service research companies but creates marketing andcommunication strategies, successfully realizes public relation projects, conducts business trainings, carries out mediaresearch, makes monitoring of external advertisement, TV and printed media. IPM uses technologies of internationalresearch institutions for the researches and consultations in the spheres of media and the points of consumer and trade
IPM was awarded with the certificate of Quality Management System on November 18. 2005, which proves that IPMhas gone through the procedures of quality control acknowledged by the Certification Association and totallycorresponds to the standard of ISO 9001:2000
IPM supplies with Media Monitoring Product since 1999. Together with monitoring of rising number observed TV-channels, Radio Stations and newspapers Media Monitoring Department created a unique web-site.(www.mediamonitoring.ge/) that gives opportunity to the consumer to get detailed information about importantsubjects in time and trouble free. Everything has been taken into consideration in the new model: who watches, listens,reads, when, how much etc
IPM monitors more than 40 newspapers and journals, 12 TV-channels, 9 Radio stations, and 30 Web Sites.
45 specialists work in Media Monitoring department whose working hours are from 6 a.m. to 2 a.m. The department hasstable structural line and mechanism to separate rights and responsibilities. 2
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Access to operative and qualitative information is one of the mostimportable and essential conditions for successful business. Inorder to take the right decision you should be in the epicenter ofcurrent events. According to the strict rules of the competition, thewinner is the person who has the necessary information whenneeded.
In modern epoch the amount of the information is raising andapproaches grand scales. Consequently, only analyzing all thesources of the information will give us obvious and perfect pictureof the events. All this needs time (searching, choosing, reading,working out, analyzing…) and additional expanses. In theconditions of heated competition, the demand on information andon receiving the information is rising. This enables us to defineexactly what our partners and rivals’ business is based on.
The main target of monitoring is to learn theinformation environment, controlling andforecasting the changes and the creating list ofmedia depended on monitoring.
About IPM Our Partners What we offer Technology & Data
Service Terms &Budget
IPM
Media Monitoring
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Because of this, Media Monitoring Department of IPM offers you analytical and complete informationoperatively about your interesting sphere, such as media, industry, theme, company or peoplehighlighted in media TV, radio, press and web sites. also it offers you the positions of the themes and theirmedia parameters.
TV Radio Printed Media Internet
Target topic fulfilled and operative analyze
About IPM Our Partners What we offer Technology & Data
Service Terms &Budget
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Media Monitoring
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Media means that are covered by monitoring:
Monitoring covers both Georgia and foreign newspapers chosen by the client.
Newspapers: 24 Saati, Weekend, Akhali Taoba, Kviridan kviramde, Rezonansi, kviris Rezonansi, Alia, Akhali Versia, Asaval-Dasavali, Kviris Palitra, Kviris Kronika, Sakartvelos Respublika, Svobodnaia Gruzia, Komersanti, Kvela Siakhle, Bankebi da Pinansebi. Prime-Time, Navigator, Adjara, Guria News, AkhaliGazeti,Rustavis Khma, Kakhetis Khma, Lelo, Olimpi, Sakartvelo da Msoflio; The Messanger, Georgia Today, Financial, Georgian Business Week, Georgian Journal. Financial, Business, Foreign Business in Georgia, business Time Georgia,Commercial; georgian Journal,
Journals: Sarke, Tbiliselebi, Gza, Rating, Tskheli Shokoladi, Kapitali, Business , Cosmopolitan, Bomondi, Liberali, City, Focus, Epizodi; Tabula
Total monitoring of the news programs of the following TV-channels and Radio stations:
Web Sites:www.pirweli.com.ge ; www.interpressnews.ge; www.ghn.ge ; www.medianews.ge; www.expressnews.ge; www.fact.ge; www.civil.ge; www.medportal.ge; www.media.gewww.droni.ge; www.commersant.ge; www.onlinenews.ge;
www.ambebi.ge ; www.presa.ge; www.presage.tv; www.internet.ge; www.newsline.ge; www.gncc.ge ; www.foreignpress.ge; www.news.boom.ge; wwwworldsport.ge;www.netgazeti.ge; www.humanrights.ge; www.tribuna.ge;
www.navigator.ge; www.amc.ge; www.itv.ge; www.radiotavisufleba.he; www.palitratv.ge;www.obieqtivi.ge;
About IPM Our Partners What we offer Technology & Data
Service Terms &Budget
IPM
Media Monitoring
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Total monitoring of the news programs of the following TV-channels and Radio stations:
I ChannelRustavi 2
IMEDI
PIK
Caucasia
MaestroSapatriarqo
Real TV
Region TV
Adjara
Akhali Arkhi
25-e Arkhi
TV
IMEDI
UCNOBI
MCVANE TALGA
FORTUNA
COMERSANT
PALITRA
RADIO KALAKI
RADIO 1
ABKHAZETIS KHMA
RADIO
The surroundings of giving information will be considered the web-site www.mediamonitoring.ge. According to the requirement of our consumers the personal user and password is allocated, by which each of them can use the web page completely.
About IPM Our Partners What we offer Technology & Data
Service Terms &Budget
IPM
Media Monitoring
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1. Politic
2. Business
3. Economic
4. Investment
5. NGO sector
6. Agriculture
7. Justice
8. Registry
9. Municipality
10. Refugees
11.Energy
12. Alcohol
13.Aviation
14.Beer
15.Child care and education
16.Communication
17.Culture and monument protection
18. Sport
19.Education
20.Elections
21.Environment protection
22.Financial
23.Food products
24.External affairs
25.Health care and Social sphere
26.Hotels
27.Informational technologies
28. Insurance
29.Petrol
30.Milk and juice
31.Mineral waters
32.Pharmacy
33.Railway station
34.Real estate
35.Transportation
36.Roads
37.Sea
38.Non alcoholic beverages
39.Sweet
40.Cinema/Theatre
41.Technique
42.Tobacco
43.Water communications
44.Lottery
45.Tourism
46.Auto
47.Moda
48.Charity
49.Construction Tools
50.Construction
51.Media
IPM monitories the following sectors:
About IPM Our Partners What we offer Technology & Data
Service Terms &Budget
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Media Monitoring
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The client is able to have results of press monitoring at 11 a.m.
TV, Radio, Web-Sites subjects are monitored following to the informationnet and the electronic basis are refreshed every hour.
Also media monitoring department realizes the monitoring of web sitesstep by step.
Media Monitoring specialists work in parallel with releasing thenewspapers and journals and starting the TV and radio programs.
11:00Per 1 hour
Process of Step by Step monitoring
The whole air of each channel is recorded digitally 24 hours. TV/Radio monitoring is conducted by meansof the program TelePad® The data moves to monitoring system for further analyses.
Articles are also processed in monitoring system. Finally, by means of MMS© the customer receivestotal information about the subject interesting for him every day.
every day every hour every media channel for every theme and sphere
from MMS to your personal Computer
About IPM Our Partners What we offer Technology & Data
Service Terms &Budget
IPM
Media Monitoring
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While processing the following data are put on web-site:
Date
Media Type; Media Mean; Media Source
Name of the TV Channel/Radio Stations/ Web-Site or newspaper/magazine, name of the program;
Articles/TV/Radio/Web-Site spot type. This can be the story/article; the interview; or the advertisement;
Article title
Sector/Industry
Image/Media file. Scanned copy of an article, media file of TV/Radio spot.
Author
Subject/Commentator. List of persons who were interviewed for the article/TV/Radio/Web-Site spot
Object. List of persons/companies/group of individuals mentioned in the article/TV/Radio/Web-Site spot.
Evaluation. How the subject/object was covered by media: neutral, positive, negative. critical
Volume/ Duration of article (sq.cm) or TV/Radio spot (number of seconds)
Positioning. Article – which page, TV/Radio spot – which insertion
Annotation/Digest
Rating, % of population that have watched the TV/Radio program.
About IPM Our Partners What we offer Technology & Data
Service Terms &Budget
Ratings Press, Web sites and Radio Stations
Digests/Reports of Monitoring
Monitoring Statistics
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On the bases of the data the web-page creates a graphic reports and shows tendencies of the massmedia. The web-site isable to create different types of graphics based of the analytical unit interesting for the client
The web-site of the MMS gives opportunity for easy filtation using the parameters of subject, object, commentator, sector, media source etc. Apart from this, the Media Monitoring System has unique system of search that simplifies for theconsumer to find concrete words/phrases in the annotations.
About IPM Our Partners What we offer Technology & Data
Service Terms &Budget