OFFENBERGER & WHITE, INC.Integrated Marketing Solutions for Life Science and Technology

— BRAND SCIENCE —Integrated marketing of technology products requires an innate curiosity about how things work. Successful technology marketing is based on experience and a thorough understanding of products, services, systems and sub-systems – and why they’re important. At OffWhite we call this “brand science.” Taking things apart, putting them back together, physically, graphically, verbally and logically. We believe your brand is more than a logo. It’s your promise to a worldwide market. It’s the pathway to your future. Your brand is precision content that must educate and make sense. It’s the look and feel of who you are and how you articulate your value. It’s the information map you set before your customers who benefit from context and simplicity, and who buy and will buy again. Brand science from OffWhite. Information that sells. Since 1985.

Providing marketing resources for life science and technology clients worldwide since 1985.

OUTCOMES:

Esco earned increased global awareness and market share through an image makeover expressed strategically across product design, translated technical brochures, trade advertisements, manuals and a website portal. The OffWhite program supported ten geospecific regions covering more than 102 countries with more than 300 distributors.

Esco Micro Pte, Ltd., SingaporeWhen Esco made the decision to upgrade their in-house marketing infrastructure they retained OffWhite to establish a complete marketing team, program, best practices, infrastructure and global branding initiative.

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OUTCOMES:

When SANYO Biomedical entered the North American market as the life sciences division of a highly recognizable consumer brand, OffWhite successfully leveraged SANYO global resources to establish a market share in highly vertical pharmaceutical, biotech, clinical and medical research markets.

SANYO Biomedical, Chicago, IL/Osaka, JapanAs improvements in flagship products were developed and marketed worldwide by SANYO, the North American management team retained OffWhite to build an integrated marketing program in support of sales and customer service throughout the life science industry in the USA.

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Air Science, Inc., Fort Myers, FLThe Air Science worldwide sales program is built around a content-rich website supported by an online document library complete with an index of PDF brochures, technical papers and manuals. OffWhite developed a cohesive brand and a robust features/benefits architecture placing information in pre-established locations throughout the digital media platform.

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OUTCOMES:

Air Science is an emerging growth company serving a global market. OffWhite created a detailed information map of all products, systems and sub-systems, isolated unique technologies, and created a holistic technical narrative of photos, illustrations and airflow diagrams that now comprise the company’s growing intellectual property position.

OUTCOMES:

From a blank piece of paper – and for a company new to the market with one product – OffWhite created a global brand that brought credibility to a revolutionary technology in ultra-low temperature storage. OffWhite developed tools to communicate strong economic value propositions based on independent testing. Today, Stirling Ultracold is emerging as a market leader worldwide.

Stirling Ultracold, Division of Global Cooling, Inc., Athens, OHGlobal Cooling retained OffWhite to create a start-up brand and marketing program capable of establishing awareness for a new ultra-low freezer technology in a worldwide market dominated by industry giants.

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OUTCOMES:

OffWhite created a detailed product and features matrix to serve as a contextual map for the company’s complete line of conventional and pulse-vac steam sterilizers. Ingredient branding of proprietary features created new sales opportunities and significantly improved the company’s position against major, established competitors.

Consolidated Sterilizer Systems, Boston, MAUnder new ownership, Consolidated Machine Corporation committed to rebrand itself as Consolidated Sterilizer Systems. They chose OffWhite to establish the new brand with a marketing infrastructure that would permit the company to serve USA and international markets.

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OUTCOMES:

Through an orchestration of regular sales promotion, social media, website content optimization, digital marketing management and analytics, OffWhite assisted Rockland in increasing market share in a highly competitive industry.

Rockland Immunochemicals Inc., Gilbertsville, PAOffWhite was contracted by Rockland Immunochemicals to work with a third-party Microsoft developer to design the company’s new website. OffWhite created a logo, website, and a series of market-specific e-newsletters to offer the company a more extensive range of proactive sales tools.

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OUTCOMES:

DDNews has grown into an industry-leading publication serving the life science, pharmaceutical and biotechnology industry. The combination of a print publication with a fixed page signature, complemented by a content-rich website, regular email newsletters and sub-websites targeted to cancer research and other vertical interests, has earned the publishers a “must read” status in the industry.

Old River Publications, Drug Discovery News, Rocky River, OH Before the first issue of Drug Discovery News was published, OffWhite assisted the publishers in positioning the new trade magazine as a “print portal” with a complementary website and e-newsletter that provided a secure access point for publishers, editors, sales representatives, advertisers and content contributors to interact.

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A single digital marketing platform that enables customized content and social management for your company.

Developed by OffWhite, Ed.it™2 is an integrated, web-based dashboard uniquely configured to manage all of your digital marketing tools, including your website, e-mail marketing, social media, SEO, analytics, branding and a range of utility functions.

Ed.it™2 simplifies your marketing program administra tion through a cloud-based workflow environment. It permits secure, collaborative control of site content, social media and email marketing while interfacing with enterprise tools such as salesforce.com and others. With Ed.it™2 you can publish updates from anywhere, anytime, from any device with internet access.

521 FORT STREET | PO BOX 1012MARIETTA, OH 45750740-373-9010 | 800-606-1610FAX: 740-373-9125

www.of fwhite.com

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Since 1985.