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OESA AUTOMOTIVE SUPPLIER BAROMETERTM
Q1 2020
PRODUCTION, PLANNING & ELECTRIFICATION
MARCH 3, 2020
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Executive Summary
Supplier Barometer IndexTM (SBI)SBI Score = 47;
up from Q4 level of 37
The outlook is much improved from the
past 6 quarters, jumping 10 points from
the prior reading. Despite a dramatic jump,
the supply base remains pessimistic on
net, with the SBI 3 points below the
neutral threshold of 50. Passage of
USMCA has fueled net optimism,
especially in firms with revenue below
$150 million as they are less exposed to
global trade disruptions. Larger firms
remain pessimistic on net.
The median ‘all-in’ capacity
utilization rate is unchanged from a
year ago at 80% with the range of
responses tightening a bit compared
to last year
Over the past 6 years, utilization rates
have remained stable, fluctuating
between 80 and 85%
Poor vehicle sales in
programs supplied overtook
changes to government trade
policy as the leading threat to
the industry for the first time
since Q4 2017
Results show a less threatening
outlook for the next 12 months in
areas of poor vehicle sales,
changes in trade policy and
weakness in the U.S. economy
The spread of coronavirus in
China caused a large increase in
risks from an international event
Suppliers running over 90%
utilization are taking the following
actions to balance production
requirements:
• New capital investment
• Outsourcing
• Flexible manufacturing
• Scheduling / Overtime
• Operating at high utilization rates
Production breakeven level
rises to 15.0m units:
Suppliers hold a buffer between
production and an estimated
breakeven point, yet the gap
continues to tighten
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Executive SummaryThe primary internal and
external production issues
are a shortage of skilled labor
The top three internal and
external issues are all related to
a tight labor market
As the economy is expected to
remain strong for the
foreseeable future, there is little
relief in sight for talent
acquisition
R&D spending is unchanged
from last year; remaining at 4%
of total sales
From the R&D budget,
approximately one-fifth goes to
research while four-fifths is
allocated to development. The
advanced material technologies
category remains the top priority for
investments
Despite economic and political
uncertainty, suppliers feel
committed to R&D investment in
the near-termSuppliers are confident their
customers’ production
releases are aligned to their
sales and inventory
requirements overall
Uncertainty is most apparent in
programs to support car
production as well as programs
that support HEV/PHEV and
BEV production
Inventories increased in 2019
Nearly half of all suppliers
reported increased inventories
compared to last year, however
this occurred at a slower rate as
compared to 2018
Suppliers are already benefitting
from the drive to a Battery
Electric Vehicle future
Innovation is being driven by new
customers and technologies
despite potential concern over
program profitability, changing the
way suppliers do business
Suppliers expect it will take 5-10
years for BEV production to reach
10% of global vehicle output
Regionally speaking, suppliers
expect a 10% share of BEV
production to occur first in China,
followed by Europe, with North
America taking an estimated 9
years to reach that threshold
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
SUPPLIER OUTLOOK
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
47
20
30
40
50
60
70
80
Jan-2
009
Jan-2
010
Jan-2
011
Jan-2
012
Jan-2
013
Jan-2
014
Jan-2
015
Jan-2
016
Jan-2
017
Jan-2
018
Jan-2
019
Jan-2
020
Euro
Crisis
Begins
Japan
Tsunami/
Grexit Crisis
US
Fiscal
Cliff
Lehman
Collapse
0%
20%
40%
60%
Sig
nific
antly m
ore
op
tim
istic
Som
ew
ha
t m
ore
op
tim
istic
Un
ch
ang
ed
So
me
wh
at m
ore
pe
ssim
istic
Sig
nific
antly m
ore
pe
ssim
istic
Q4 2019 Q1 2020
272 responses
Describe the general twelve month outlook for your business. Over the past three months, has your opinion become…?
Current Supplier Outlook (Share of Respondents) Supplier Barometer Index: (SBI and 6m Average)
Passage of USMCA and a trade deal with China pushed the SBI up 10 points to 47 from the prior quarter.
Volume concerns in the U.S. and China kept the SBI in pessimistic territory on net.
US Tax
Reform
US Trade
War
Escalates
OESA Supplier Barometer: Q1 2020 Results
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
13% 10% 10%20%
23%
21%
30%
7% 31%
14%24%
8%13%
30%
43%
46%
45%
31%
35%
31%
36%
23%
33%
45%
20%
29%
15%
48%
29%
56%31%
62%
49%
5% 4% 3% 4% 9% 7% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Significantly more pessimistic
Somewhat more pessimistic
Unchanged
Somewhat more optimistic
Significantly more optimistic
>$1
billion
41.3 57.5 45.8 58.8 43.1 48.4 39.6 43.9 33.3 38.8
<$50
million$50-$150
million
$501 million –
$1 billion
Quarterly
SBI ∆
$151-$500
million
Oct. Feb. Oct. Feb. Oct. Feb. Oct. Feb. Oct. Feb.
Regardless of revenue size, responses improved from prior quarter.
Larger, more globally exposed firms continue to show strong levels of pessimism.
Describe the general twelve month outlook for your business. Over the past three months, has your opinion become…?
OESA Supplier Barometer: Q1 2020 Results By Revenue
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Poor sales of vehicles in programs supplied
Changes in government trade policy
Weakness in the U.S. Economy
Terrorism or some type of international event
Implementation of new government regulations
Likelihood of higher interest rates
Inability to address internal labor constraints
Inability to fulfill customer volumes
1=Greatest threat 2 3 4 5 6 7 8 9 10=Smallest threat
4.2
4.9
5.0
5.8
6.0
6.4
6.4
7.1
3.4
3.2
3.8
7.3
5.1
6.6
6.2
7.4
Oct.Feb.
What are the greatest threats to the industry over the next 12 months?
Poor sales in programs supplied overtook changes in government trade policy as the top industry threat,
yet both improved sequentially. The coronavirus outbreak in China fueled higher international event risk.
Average Rating
OESA Supplier Barometer: Industry Threats
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
PRODUCTION,
PLANNING &
ELECTRIFICATION
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
0
5
10
15
20
25
199
5
199
6
199
7
199
8
199
9
200
0
200
1
200
2
200
3
200
4
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
201
3
201
4
201
5
201
6
201
7
201
8
201
9
202
0
202
1
Sales Production Breakeven Survey Production Outlook Survey Breakeven Outlook IHS-M Sales Forecast
Mil
lio
ns o
f L
igh
t V
eh
icle
s
Source: IHS Markit (History, Sales and Production); IHS Markit (Sales Forecast)
Historical Breakeven
(Millions of Units)
2019 = 14.7
2018 = 15.0
2017 = 14.5
2016 = 14.3
2015 = 13.5
2014 = 12.7
2013 = 12.0
2012 = 11.0
2011 = 10.5
2010 = 10.0
2020 Median
breakeven level
=15.0 million units of
production.
Suppliers hold a buffer between production and an estimated
breakeven point, yet the gap continues to tighten.
Considering North America light duty vehicle production, estimate the required 2020 industry volume needed to achieve breakeven in your North
American operations?
Production Planning: Breakeven and Year-End Estimates
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
February 2020
Lower
Quartile
Value
Median
Value
Upper
Quartile
Value
70% 80% 85%
January 2019 January 2018 January 2017
Lower
Quartile
Value
Median
Value
Upper
Quartile
Value
Lower
Quartile
Value
Median
Value
Upper
Quartile
Value
Lower
Quartile
Value
Median
Value
Upper
Quartile
Value
70% 80% 87% 75% 85% 87% 74% 85% 90%
Please estimate your 'all-in' capacity utilization levels (in percent)'All-in' capacity is the total of your current capacity utilization (current workforce levels and operating plant and equipment assuming 270 working days and 3 shifts)
plus warm-idled capacity (idled capacity but being able to ramp up production within 3 months with minor capital needed)
plus cold-idled capacity (idled but being able to ramp up production after 3 months with moderate levels of capital required).
The median ‘all-in’ capacity
utilization rate unchanged at
80% with the range of
responses tightening
marginally compared to last
year.
January 2016 January 2015 May 2014
Lower
Quartile
Value
Median
Value
Upper
Quartile
Value
Lower
Quartile
Value
Median
Value
Upper
Quartile
Value
Lower
Quartile
Value
Median
Value
Upper
Quartile
Value
75% 85% 90% 66% 80% 86% 70% 80% 90%
Supplier efforts if over 90%
capacity utilization:13% of responding suppliers
➢ New Capital Investment (5)
➢ Outsourcing (3)
➢ Flexible Manufacturing (2)
➢ Scheduling/OT (2)
➢ Continuing to run at High
Utilization (2)
Production Planning: Capacity Utilization
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Other Issues and Comments:
• Supplier performance and capacity is
our biggest concern
• Steady as she goes for now.
Planning for the future in new
technology
• Skilled labor continues to be the
biggest challenge in our industry /
region.
• A number of new launches this year
as we increase production in NA to
reduce exposure to any trade policy
uncertainty.
• Changing focus on electrification will
require change in engineering talent
required.
• We are currently fairly well situated
to meet demand in the near term.
• We import from China, Germany,
France and Brazil. Unsure of how
long China will be impacted. Air
freight costs may be required, and
air freight costs are already
increasing.0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Engineering Talent or Availability
Skilled Labor Shortages
Hourly Labor Shortages
Inventory Carrying Costs
Outbound-Expedited Freight
Re-allocation of Resources to Monitor for Quality/Production Issue
Internal Manufacturing Capacity Constraints
Production Overtime Premiums
Set-up and Change-over Costs
Liquidity Shortages within your own company
Other
1=Not at all an issue 2 3=Neutral 4 5=Severe issue
Over the next 12 months, identify which of the following internal issues you will face as you meet required levels of production?
Production Planning: Internal Issues
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Engineering Talent or Availability
Skilled Labor Shortages
Hourly Labor Shortages
Inventory Carrying Costs
Outbound-Expedited Freight
Re-allocation of Resources to Monitor for Quality/Production Issue
Internal Manufacturing Capacity Constraints
Production Overtime Premiums
Set-up and Change-over Costs
Liquidity Shortages within your own company
Other
1=Not at all an issue 2 3=Neutral 4 5=Severe issue
Over the next 12 months, identify which of the following external issues you will face as you meet required levels of production?
Production Planning: External Issues
Other Issues and Comments:
• Coronavirus may impact supply
chains
• Raw material increases
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Are your customers’ 2020 production
releases aligned to their 2020 sales and
inventory requirements?
Are your customers’ 2020 production releases
aligned to their 2020 sales and inventory
requirements by powertrain platform?
3.03.2
3.43.0
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ICE HEV/PHEV BEV Diesel
1=Far too low 2=Too low 3=About right 4=Too high
5=Far too high Don't know N/A Avg. (Rt. Axis)
3.0 3.0 3.0 3.0
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Overall Car Truck Utility
1=Far too low 2=Too low 3=About right
4=Too high 5=Far too high Avg. (Rt. Axis)
Production Planning: Confidence in Customer Releases
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Generally, across customers and programs, are you
currently tending to inflate or deflate your releases down
through your supply chain?
Suppliers are generally deflating their releases down through
their supply chain more frequently compared to last year,
with 35% indicating deflation in 2020 down 3 ppts. from 2019
Deflate over 10%2%
Deflate 5%-9%12%
Deflate 1%-4%21%
Pass Through48%
Inflate 1%-4%7%
Inflate 5%-9%6%
Inflate over 10%4%
Comments:
Deflate
• This depends on the customer
• Planned very conservatively for 2019, so deflating 5 - 9 % is
still above planning volumes and sales.
Pass Through
• We analyze both historical and forecast to ID anomalies and
make adjustments down through the supply chain.
• We ship from Asia so try to build based on releases and
modify accordingly.
• With things flat, we just pass through
Inflate
• Due to risk of electronic component shortages / allocations
and long corresponding lead times
Production Planning: Releases to Supply Chain
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Decreased 10% or more
2%
Decreased 7-9%1%
Decreased 4-6%5%
Decreased 1-3%13%
No Change31%
Increased 1-3%19%
Increased 4-6%22%
Increased 7-9%5%
Increased 10% or more2%
Compared to average 2018 levels, how did your average 2019 finished
goods inventory levels change?
Inventories increased on net across the supply base but at a
lower rate compared to 2018, with the percentage of suppliers
reporting an increase down 6 ppts. to 42%
Comments:
Decreased
• Lack of orders from customer
• Based on TTI actions to improve turns, not due to customer requirements
• Change of incoterms; consignment
• Trying to keep lower inventory at our warehouse
• Cost management
• Internal efforts to actively manage inventory levels
• 2018 levels were too high and consumed too much cash
Unchanged
• As a Tier-I supplier, we only keep 1-2 days of finished goods inventory
Increased
• Increased due to new program launch significantly growing our business
• Capacity, Labor as related to Overtime, Supplier issues.
• Primarily due to the GM strike
• Less frequent turnover of certain inventory, results in higher avg carry levels
• 1) Customers ordering more than they are pulling. 2) Program cancellations.
• GM Strike skewed numbers
• Inflated customer schedules
• Delivery issues caused significant premium freight in late 2018 and early 2019.
Conscious effort to raise inventory levels slightly to help avoid premium freight
• Reliance on passenger cars and older models that are well past their prime.
• strategic bank builds required due to minimal customer and mfg. flexibility
Percent of
suppliers
with
increased
inventory…
Through CY:
2019 = 42%
2018 = 48%
2017 = 32%
2016 = 38%
2015 = 34%
2013 = 51%
Production Planning: Finished Goods Inventory
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Lower
Quartile
Median
Value
Upper
Quartile
Development budget (for specific programs)
2020 60% 78% 90%
2019 70% 80% 90%
2018 50% 67% 80%
2017 58% 75% 85%
2015 35% 67% 80%
2014 50% 70% 84%
For 2020, estimate your R&D spending as a
percent of total sales.
For 2020 R&D budget, estimate the percent allocated
to research and percent allocated to development.
Lower
Quartile
Median
Value
Upper
Quartile
Research budget (for future technologies)
2020 10% 25% 40%
2019 10% 20% 30%
2018 20% 32% 44%
2017 10% 20% 40%
2015 20% 30% 50%
2014 16% 30% 50%
Lower
Quartile
Median
Value
Upper
Quartile
R&D Share of Total Sales
2020 2% 4% 7%
2019 2% 4% 6%
2018 3% 4% 5%
2017 2% 4% 6%
2015 2% 3% 5%
2014 2% 3% 5%
R&D Spending is essentially unchanged from last year, around 4% of
total sales. Approximately 78% of the R&D budget is allocated
towards the development of specific programs, while 25% is allocated
to researching future technologies, weighted slightly more towards
future technologies compared to last year
Production Planning: Research & Development Spending
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
0% 50% 100%
2020
2019
2020
2019
2020
2019
2020
2019
2020
2019
2020
1=Highest Priority 2 3 4 5=Lowest Priority
The order of
top supplier
R&D priorities
remains
consistent
with last year.
Emphasis on
AV technology
development
fell drastically
from prior year
Advanced Materials Technologies
(composites, lightweight materials, etc.)
"Industry 4.0" (Connected Manufacturing
Technologies.)
Powertrain Technologies (ICE Hybrid, Electric,
Alternate Fuels, Fuel Cell, Transmissions)
Driver Assist Technologies (park assist, crash
avoidance, lane departure, etc.)
Autonomous Driving Technologies (V2X)
Other
2020
Average
2019
Average
2.6 2.4
2.9 2.8
2.9 3.0
3.6 3.4
3.7 3.4
3.5 3.3
If you had additional dollars for R&D investment, rating in terms of importance, how would you allocate it across the following technology areas?
Research & Development Technology Investments
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
2.3
1.9
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Reasearch Investment Development Investment
1=Very Committed 2 3 4 5=Not at all Committed Avg. (Rt. Axis)
Comments:
• More inclined to develop or tweak
products, as opposed to doing pure
research.
• Making significant investments globally
to align with growth in the electric vehicle
market. These investments are focused
in Europe and Asia as the market is
developing much slower in NA.
• This will drop fast if the economy takes a
bad turn
• Continuously investigating ways to
mitigate short term margin impacts due
to significant growth and leverage.
• The development of products for non-
OEM vehicle markets is our top priority.
• Customer satisfaction and development
support must be maintained through
tough times.
How committed is your organization to its R&D spending over a 2-3 year time horizon in the face of economic uncertainty?
Research & Development Technology Investments
Research Investment
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Other Issues and Comments:
• Growing our knowledge of BEV
vehicle to prepare for the new
opportunities.
• Uncertain how it will affect our
product line
• Customer acceptance of our
solutions
• Capacitizing for low volume
vehicles
• Market penetration of new,
innovative product
• Neutral impact so far
• No clear direction by some of the
OEM’s
• Over capacity vs. market demand
• Volume Uncertainty
• Infrastructure for BEV adoption,
incentives for BEVs, consumer
acceptance, battery costs
• Low Volume Offerings
75
69
42
38
33
27
25
14
12
0 10 20 30 40 50 60 70 80
New customers/technologies are driving innovation
Program profitability
We are currently capitalizing on BEVs
BEV programs are changing the way we do business
Our products are not aligned to BEVs
We lack a clear vision on how to prepare for BEVs
Regulatory challenges
We will be unable to secure the necessary talent
Other
Number of Responses
What are your biggest challenges/opportunities as the industry prepares for a Battery Electric Vehicle (BEV) future?
Electrification: Risks and Opportunities
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
How confident are you that global BEV production
will reach a substantial portion (10% of total
production) within...
1.5
2.3
3.3
4.1
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
The next 2years
2-5 years 5-10 years 10+ years
1=Not at all confident
2
3=Neutral
4
5=Very confident
Wtd. Avg. (Rt. Scale)
How confident are you that global BEV production
will reach a substantial portion (10% of total
production) within...
Regionally speaking, where do you believe a
substantial level of BEV production (10% of total
production) will first occur?
China77%
Europe18%
North America5%
8.9
6.1
4.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
North America Europe China
Within the next 2 years
2-5 years
5-10 years
10+ years
Wtd. Avg. (Rt. Scale)*
Electrification: Supplier Outlook
Q1 2020 OESA AUTOMOTIVE SUPPLIER BAROMETER
Appendix
Contacts
Mike Jackson
Executive Director
Strategy and Research
248.430.5954
Joe Zaciek
Manager
Research and Industry Analysis
248.430.5960
Larry Keyler
RSM Global Automotive Leader
317.805.6205
Original Equipment Suppliers Association
25925 Telegraph Road
Suite 350
Southfield, Michigan 48033
The information and opinions contained in this report are for general information purposes. Comments are edited only for spelling and
may contain grammatical errors due to their verbatim nature. Responses to this survey are confidential. Therefore, only aggregated
results will be reported and individual responses will not be released or shared.
Antitrust Statement:
Respondents/participants should not contact competitors to discuss responses, or to discuss the issues dealt with in the survey. It is an
absolute imperative to consult legal counsel about any contacts with competitors. All pricing and other terms of sale decisions and
negotiating strategies should be handled on an individual company basis.
Survey Methodology
• Data collected Jan. 28 – Feb. 12 via invitation to online survey.
• Executives of OESA supplier companies.
• 156 complete survey responses were received, with 272 responses total.
OESA Automotive Supplier Barometer is a survey of the top executives of
OESA regular member companies. The OESA Automotive Supplier Barometer takes
the pulse of the suppliers' twelve month business sentiment. In addition, it provides a
snapshot of the industry commercial issues, business environment and business
strategies that influence the supplier industry. www.oesa.org.
RSM US LLP is the leading provider of audit, tax and consulting services focused
on the middle market, with nearly 10,000 professionals nationwide. It is a licensed
CPA firm and the U.S. member of RSM International, a global network of
independent audit, tax and consulting firms with more than 41,000 people in 116
countries. RSM uses its deep understanding of the needs and aspirations of clients
to help them succeed. For more information, visit rsmus.com, like us on Facebook at
RSM US LLP, follow us on Twitter @RSMUSLLP or connect with us on LinkedIn.