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Innovative BatteryXOEP 2012
Linh T. Le & Louis TingMentor: Don Green
Technology EntrepreneurshipProf Chuck Eesley, Stanford University
Guidelines How do we get here? Current Assessment Execution Plan
How do we get here? Idea: Potential Product Development
from Scientific Research
Product: 1st and 2nd generation prototype better energy storage device with thinner form factor
Team: Louis Ting and Linh Le “accidentally” team up from Technology Entrepreneurship 2012. Don Green agreed to mentor the team
Current Assessment Sales and Marketing Intellectual Properties Partnerships Distribution Costs Revenue Model Risks Funding
Sales and Marketing Without any sale at this moment,
BatteryX focus on finding the “Differentiators” of our product including • Reduce Cost • Improve Performance
BatteryX approached various investor and customers for product feedback to update the business model canvas
Intellectual Properties BatteryX is negotiating to license
“exclusively” the technology (3 patents) from Stevens Institute of Technology. Key takeaway incudes• Negotiating the legal documents including
termsheets, license agreement, etc. • Associate with university’s incubator
brought many benefits in long term
Partnerships BatteryX is negotiating with potential
manufacturing partner with capability of 500,000 batteries/year. We are testing a pilot scale to perform the cost analysis
BatteryX will be partnering with main suppliers for reduce the cost of raw material.
Distributions and Costs Manufacturing partner has brought
certain advantages to potentially reduce the cost.
BatteryX will also be beneficial from utilizing distribution systems of the partner
Revenue Model Sale from BatteryX product will be
the main revenue stream currently
Additional revenue stream might be coming from re-licensing the technology for other non-competing OEM
Risks Competitor: There are several rivals
on the similar market ($300 million market size) and there is no domination in the market at this moment
“Wrong” partnership can kill the business as well as other risks
Funding BatteryX is looking for SBIR Phase I
grant from NSF to further develop the products. Commercialization plan was partly developed during this course.
BatteryX is NOT looking for VC deal at this moment mainly due to valuation reason.