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「タイ国際旅行博(TITF#21)出展に伴う情報発信事業」 事業報告書 平成 30 年 2 月 東北運輸局 観光部

「タイ国際旅行博(TITF#21)出展に伴う情報発信事業」 事 …2 1. 事業名称 タイ国際旅行博(TITF♯21)出展に伴う情報発信事業 2. 事業目的

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05
28 64.8

21 The 21th Thai International Travel Fair
(TITF#21

4.
(1) 21
29 8 10 29 8 134
(2) TITF#21
(3)
29 8 8 29 8 92
3
4
2.
3.
29 8 10 29 8 13 4
4.
/
60 New Rachadapisek Road, Klongtoey, Bangkok 10110, Thailand
+662 229 3000Call Center
6.
10:00~21:00
AOMORI Tohoku Local Government /
Tourism Association 1
DON QUIJOTE CO.,LTD. Nationwide Shopping 2
DORMY INN DORMY INN Nationwide Accomodation 1
EAST JAPAN RAILWAY COMPANY Kanto Transportation 1
FUN RIDE JAPAN LLC Nationwide
Travel Related
Services / Land
Local Government /
HOKURIKU SHINKANSEN Nationwide Local Government /
Tourism Association 3
(HOKKAIDO) Hokkaido Accomodation 1

JAPAN555 Nationwide Accommodation /
JRGALA JR-EAST HOTELS &
KYUSHU RAILWAY COMPANY Kyushu Transportation 1
9
MATCHA MATCHA
– TRAVEL WEB MAGAZINE
Nationwide Telecommunication 1
Tourism Asoociation
Theme park 1
Travel related
service / Land
Tourist facilities /
Theme park,
SAGA Kyushu Local Government /
Tourism Association 1
Tourism Association 1
/
SUNROUTE HOTEL CHAIN Nationwide Tourist facilities /
Theme park 1
TOKYO CITY TOUR Nationwide
Travel Related
Service / Land
Theme Park 1
TOKYO SKYTREE
10
TOKYU RESORT SERVICE Kanto Accommodation /
Tourist facilities 1
Tourism Association 1
Tourism Association 1
WEST JAPAN RAILWAY COMPANY Kansai Transportation 1
YOKOHAMA F MARINOS Kanto Other 1
4. SENDAI / TOHOKU

3

8
10
PR Manager
Travel to Sendai Facebook
2 SNS Facebook


1
2
2
3
3
4
4
TITF

Facebook https://www.facebook.com/NuttytytyS/ 137,642 likes
Instagram https://www.instagram.com/nuttytytys/ 6,070
Mai
I love Japan Group

Facebook https://www.facebook.com/ILoveJapan.th/ 344,478 likes
Instagram https://www.instagram.com/myneeracha/ 4,365
4

2
3 Quiz T
(3)

(1) Outer 4P
(2) Outer 4P




1,181m 17



JR
JR EAST PASS (Tohoku area) 14 5
JR
1,000/ 500JR EAST PASS
TOHOKU HIGHWAY BUS TICKET


5,400 72
36


*

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ex: ex: ex: ex:
ex:
*

:
:
:

:
:
:


*

10. *

:
:
:

:
TITF#21
PR
()
30,000 30,00050,000 50,00070,000
70,000100,000 100,000


NO
2


3 1

:
:


4













Wi-Fi



7 ()
46 79 1012 13




SNS(TwitterFacebook

( )
10

11



13


15

SENDAITOHOKU 21


*
1. *
1 2-5 6-9 10
2. *




44
:



10. 3 *

: :
: :
12. *
:
16. ()*
20 20-29 30-39
40-49 50-59 60
18. ()*
SENDAITOHOKU 21
1 30,000 230,000-50,000
( 1 ) 350,000-70,000 470,000-100,000
5 100,000
360-70 480-90
2
1 2 3 4
5 6 7 8
9
1 2
3 4 5
6 7 8 :
9 10 11
12 13
14 15
16 17
1
9
1 2 3 4
5 6
3
3 4
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4
5 6
7 8
13 14
15 16
17
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7. ()
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13.
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2




0 20 40 60 80



104

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43
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4







































46 26
79 5
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13 13



16
18




5
4
3
2
1
65


23
22
10
2
14
0
2







4
SNS



SNS
WEBSNSWEB


68
29 7 31
30,000







15

TITF21


TITF#21
29 8 4
TITF21



911
SENDAI TOHOKU
Tokyo Rail Days ThailandFacebook 30 2 15


9 15



12 8 GALA
GALA
TOHOKU BUFFET
GALA
1 17







(2)
(3)
WEB Deep North Japan ConciergeDISCOVER
TOHOKU JAPAN APP

http://deepnorthjapan-concierge.org/jc2/index.html














84


(2)
↓ 30 ↓
↓ 60 30 ↓
↓ 30 ↓
(3)

6
8
PR Manager
FIT DISCOVER TOHOKU JAPAN APP


FIT
B to B

88
1 70



89
(2)
↓ 20 ↓
↓ 60 15 ↓
↓ 15 ↓
(3)

6
8
PR Manager

⇒123
FIT




()



4
11/16-11/20 0
12/29-1/3 30
6
12/29-1/3 30
7
12/29-1/3 20
8
12/29-1/3 30
9
12/29-1/3 24
10 + 12/29-1/3 14
11 + 12/29-1/3 0
12 +JR EAST PASS
12/29-1/3 20
0
GALA 32
5 24
164
GALA 175
5 TOHOKU BUFFET
6 TOHOKU BUFFET 2
7 TOHOKU BUFFET
5
199
2
(6) S.B.A.
NO
1 2 4 45
45
JTB
S.B.A
2.
4 611/5-11/10 0
0
86
4 710/21-10/27 33

4 712/27-1/3 33
4 712/26-1/2 31
122
0
20
(6) S.B.A.
NO
1 2 4 45
45
NO
1 10 20
20
EIKO JAPANTABILINKFIRST WORLD TOURTRANSA 0 0

2.
FIT






FIT

035610-3200