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ii
20
Global
Insight (102)2 GDP 4.9%
5.3% 1.0%
GDP 7.8%5.1%6.2% 5.0 %
99
()
iii
101
102 3
vi
2010
()
(
)(
IEK)
vii
2012
102 3
xxi
ii
iv
vi
xii
xvi
xxixi
2
2
5
6
8
xxii
14
16
16
18
22
22
26
31
38
38
46
55
xxiii
76
76
80
84
84
101
115
115
118
xxiv
170
170
173
184
188
197
197
200
203
208
2
Maslow(1943)
21
(Cosmetics & Toiletries, C&T)
2007
Euromonitor (2012) 2008
3
2011 4,258 5%
Euromonitor(2011)
2010 26%
5%
Euromonitor 2010 2009-2014
8%
2010 236
2005-10 15.7%
16
2-1
(2012) IEK
2-1 101
17
SIG /
18
22
2012 GDP
1978 2001
2010 40.15
10.4% 4.05 4.3%
18.76 12.4% 17.31
9.6% 10.1%
46.8% 43.1%2010
58,791
2010 29,992
10.6% 1.5
23
2011 47.16 9.2%
44.77 4.5% 22.06
10.6% 20.33 8.9%
10.1%
46.8% 43.1%
2012 22.714
7.8% 8.1% 7.6%
1.75 4.3%
110,950 8.3% 9.87
7.7%
2012
2006 7.9 2010 15.7
98.3% 18.1%
jiachenlin38
()
2007 818.8 2011
1,161.4 2011 11.15% 2015
1,633 2011-2015 6.43%
699.46
60%(27%)
2011 67%
15% 10%
8%
56% 29%
(23%)
( 4-1)(38%)
(15%)(5%)( 4-2)
jiachenlin39
Euromonitor(2012) IEK
4-1
Euromonitor(2012) IEK
4-2
jiachenlin76
1950
1,000
1960
1980 100% 115%
1983 1990 1 18
77
GMP
5-1
5-1
FORTE
Hylaform CosmoDerm
CosmoPlast
BIOFLASH
Dr. Neo
NuVasive Inc
INCENSE
INcense Enterprises Inc
INCENSE
ASANUMA
UNICARE
REVLON
REVLON
URIAGE
Germaine De Capucinni
Eve Taylor
Senetek
Boching Principessa
FRAICHE
Forlady
84
101 5 5
(Focus Group Discussion FGD)
6-12
FGD
85
6-1 FGD
3
20 - 35 20
35
8,000
4,000
8,000
Group1
1,500
Group1 20-30
Group2
2,000
Group2 25-35
(
)
FGD
(2012) IEK
20-30 25-35 2
100 25-30
208
1,100 21-35
100
26-35
4,000
209
7-1
21-25 26-30 31-35 20-25 26-30 31-35
50 50 50 0 53 52
51 49 50 0 49 54
52 49 50 51 51 51
53 53 52 53 53 52
()
4,001-
9,999
10,000-
14,999
15,000
4,001-
9,999
10,000-
14,999
15,000
39 45 66 44 43 18
56 39 55 54 32 17
43 50 58 50 31 72
47 45 66 32 27 99
(2012) IEK
210
jiachenlin211
(30 )( 120 60
60 30 )
(2012) IEK
8-1
()
jiachenlin212
20-35 20-35
5-10
213
/
jiachenlinjiachenlinjiachenlin/ . -- . --
: : , 2013.05
; . -- (-
; 5)
ISBN 978-986-03-6453-8()
1. 2. 3.
481 102005696
5
1
(02)2351-0271 (02)2351-3603
http://www.trade.gov.tw
2013 5
http://www.trade.gov.tw
2,000 14,500
6
(04)22260330 http://www.wunanbooks.com.tw/
209
(02)2518-0207 http://www.govbooks.com.tw/
GPN1010200596
GPN1010200600 ()
ISBN978-986-03-6453-8
ISBN978-986-03-6457-6 ()
CC --3.0