國立屏東商業技術學院企業管理系學生專題論文 · 國立屏東商業技術學院企業管理系學生專題論文 Miss Mita 之創業企劃書指導教師：

Miss Mita

103 1

II

................................................................... I

............................................................... III

............................................................... III

. ................................................ 1

. ...................................................... 2

. ................................................ 3

. .................................................. 5

. .............................................. 7

. ................................................. 13

. ....................................... 14

MISS MITA

. ................................................... 18

. ..................................................... 23

. ..................................... 23

.SWOT ..................................................... 25

. ................................................. 26

. ..................................................... 26

. ........................................... 27

. ..................................................... 28

. ..................................................... 32

............................................................ 34

........................................ 36

........................................................ 39

........................................................ 40

...................................................... 41

............................................................ 42

............................................................ 43

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.............................................................. 50

III

2_1 ............................................. 9

2_2 .................................. 12

2_3 ................................................ 15

2_4 .................................................. 15

2_5 ................................................ 16

3_1 SWOT........................................................ 25

2_1 ........................................... 4

2_2 ............................................. 6

2_3 ................................................ 10

2_4 .................................................... 14

2_5 ........................................................ 17

2_6 ................................................ 18

3_1 .......................................... 19

3_2 .............................................. 19

3_3 ................................................ 20

3_4 & ....................................... 20

3_5 & ..................................... 20

3_6 MENU() ........................................................ 21

3_7 MENU() ........................................................ 22

4_1 ............................................ 27

Miss Mita

1

.

!

KTV

spoon caf

3

Miss Mita

2

.

(1).

(2).

(3).

(4).

(5).

(6).

(1).

(2).

(3).

(4).

Miss Mita

3

.

(100 3 )

(1).

(2).

(3).

(4).

(1).

(2).

(3). ()

(4).

(5).

(6).

(7).

Miss Mita

4

(8).

(9).

(10).

(11).

2_1

2012 11

2012 115,054 2011

3,929 3.41%

MIS

Miss Mita

5

.

2000

Miss Mita

6

2_2

!

16,358,365

16,049,650

16,703,494

16,486,997

16,703,607

2,597

2,550

2,617

2,582

2,535

2,480

2,500

2,520

2,540

2,560

2,580

2,600

2,620

2,640

15,600,000

15,800,000

16,000,000

16,200,000

16,400,000

16,600,000

16,800,000

98 99 100 101 102_8

Miss Mita

7

01

18 35

41%79%64%60%100%

Total

0 1 0 12 9 22

1 0 22 16 40 78

Total 1 22 28 49 100

Total

1825 1 5 8 14

2530 3 2 0 5

3035 0 1 0 1

Total 4 8 8 20

.

(1).

Miss Mita

8

15 35

01

$251 9% 27%

DIY 9%

46%

Total 100~150 151~200 201~250 251~300 301~400 401

0 8 10 2 2 0 0 22

1 11 19 27 15 2 4 78

Total 19 29 29 17 2 4 100

DIY

Total

0 5 2 0 13 2 22

1 12 6 13 24 23 78

Total 17 8 13 37 25 100

Miss Mita

9

(2).

96(2007) 9.67 %

97(2008) 10.08%

98(2009) 9.37%

99(2010) 9.71%

100(2011) 10.16%

101(2012) 10.58%

2_1

01

50%

Total 1 2~3 1~2

0 0 0 2 2 4

1 4 4 8 0 16

Total 4 4 10 2 20

Miss Mita

10

2_3

(3).

landscapeparticipationremembrance

8

01

36% 71%

, 37%

, 25%

, 10%

, 28%

, 35%

, 30%

, 10%

, 25%

Miss Mita

11

Total ?

0 1 0 3 13 5 22

1 3 2 20 18 35 78

Total 4 2 23 31 40 100

(4).

2013 1 4() 0.8%

(1). :

(2).

Miss Mita

12

(3). :

70

180~450 ()1100~1200/

40~130

2 ()70/

50~250 186/

()67/

2_2

Miss Mita

13

2013 6

.

Miss Mita

14

2_4

:

.

Miss Mita

15

++

+

85 C

++

Spoon CafT&C

2_3

Miss Mita

$30~$50

$80~$100

$100

$30~$50

$80~$100

$100

$100-$200

$200-$250

$260

Spoon Caf

T&C

$30~$50

$80~$100

$100

$30~$50

$80~$100

$100

$100-$200

$200-$250

$260

-

85 C -

2_4

Miss Mita

16

Spoon Caf

(

)

T&C

()

85 C

2_5

Miss Mita

17

Spoon Caf

T&C

85 C

!

:

X Y

2_5

Spoon Caf

T&C

85C

Miss Mita

1

2

3

4

5

6

7

8

9

10

50 100 150 200 250 300 350 400

Miss Mita

18

2_6

85 CSpoon

Caf

T&C

Spoon Caf T&C

T&C

Miss Mita

. . :

(1).

2

(2).

(3). 5

(4).( 1)

(5).Wi-Fi

(6).

(7). 3

3

spoon caf T&C

7-11(85C)

Miss Mita

19

63%

52%

3_1

. :

ROCK

3_2

2%

4%

31%

40%

23%

5%

14%

29%

43%

9%

,

79%

,

11%

,

10%

,

85%

,

5%

,

10%

Miss Mita

20

3_4 &

3_5 &

19%

29% 29%

17%

2% 4%

100~150 151~200 201~250

251~300 301~400 400

,

44%

,

14%

, 7%

, 28%

,

0% , 7%

20%

40% 15%

20%

5% 0%

100~150 151~200 201~250

251~300 301~400 400

3_3

,

8% ,

8%

,

31% ,

43%

, 10%

,

5% ,

15%

,

35%

,

35%

, 10%

,

36%

,

18%

,

15%

, 24%

,

5% , 2%

Miss Mita

21

3_6 Menu()

Miss Mita

22

3_7 Menu()

Miss Mita

23

250

$151~$200$201~$250

.

100~300

35

15 35

:

(1).:

(2).:

Miss Mita

.

Spoon Caf

Miss Mita

24

T&C

T&C

Miss Mita

9 8

(EX)

7-11

85 C

Miss Mita

25

.SWOT

Strength() Weakness()

1.

2.

3.

1.

2.

3.

Opportunity() Threat()

1.

2.

3.

1.

2.

3.

4.

3_1 SWOT

SWOT:

:

S

:

W

:

O

:

T

Miss Mita

26

.

.

1234

10

()

9

999 ()VIP

9 8

/

1.

2.

3.

80~180

180~320

25

80110cm

1.

2.

1. 9

2. 999

9

Miss Mita

27

DIY ($150)

DIY

:

100

4_1

.

:

: 5 2 2 2

: 109 25000 19047

8

2%

4%

28%

44%

22%

5%

35%

45%

15%

Miss Mita

28

:

:

:

:

:

:

:

:

:

:

:

.

Miss Mita

2014 2015 2016

311.645 451.595 591.545

777.04 25.09 29.81

1088.685 556.29 709.81

2014 2015 2016

500 300 100

300 300 300

800 600 400

Miss Mita

29

Miss Mita

2014 2015 2016

391.6 539.325 834.775

232.575 252.35 395.85

634.05 781.775 1077.225

1258.225 1573.45 2307.85

274.12 377.5275 584.3425

162.8025 176.645 277.095

443.835 547.2425 754.0575

880.7575 1101.415 1615.495

377.4675 472.035 692.355

416.7128 429.7128 450.7128

48 72 96

155.408 105.002 159.62

184 50 60

6.958 6.958 6.958

5 3 2

96 96 96

TFC 912.0788 762.6728 871.2908

-534.6113 -290.6378 -178.9358

(17%) 0 0 0

-534.6113 -290.6378 -178.9358

Miss Mita

30

(+)*20%

$2,500,000+$50,000($2,500/@*20 )+$140,400($1,560/@*90

)+$50,000+$2,330,000+$200,000

$12,500($2,500/@*5 )+ $15,600($1,560/@*10 )+$80,000+

$142,800

$12,500($2,500/@*5 )+$15,600($1,560/@*10 ) +$50,000+

$20,000+$200,000

100 /

2014 /

30 250 99 742,500

10 400 99 396,000

15 300 99 445,500 1,584,000

35 350 99 1,212,750

40 250 99 990,000

20 400 99 792,000

25 300 99 742,500 2,524,500

10 250 212 530,000

10 400 212 848,000

15 300 212 954,000 2,332,000

15 350 212 1,113,000

10 250 212 530,000

20 400 212 1,696,000

25 300 212 1,590,000 3,816,000

3,916,000

2,325,750

6,340,500

Miss Mita

31

2016 /

45 250 99 1,113,750

25 400 99 990,000

30 300 99 891,000 2,994,750

50 350 99 1,732,500

55 250 99 1,361,250

35 400 99 1,386,000

40 300 99 1,188,000 3,935,250

25 250 212 1,325,000

25 400 212 2,120,000

30 300 212 1,908,000 5,353,000

30 350 212 2,226,000

25 250 212 1,325,000

35 400 212 2,968,000

40 300 212 2,544,000 6,837,000

8,347,750

3,958,500

10,772,250

2015 /

35 250 99 866,250

15 400 99 594,000

20 300 99 594,000 2,054,250

30 350 99 1,039,500

45 250 99 1,113,750

25 400 99 990,000

30 300 99 891,000 2,994,750

15 250 212 795,000

15 400 212 1,272,000

20 300 212 1,272,000 3,339,000

20 350 212 1,484,000

15 250 212 795,000

25 400 212 2,120,000

30 300 212 1,908,000 4,823,000

5,393,250

2,523,500

7,817,750

Miss Mita

32

%

2014

3,916,000 0.7 2,741,200

2,325,750 0.7 1,628,025

6,340,500 0.7 4,438,350

3,774,675

2015

5393250 0.7 3,775,275

2523500 0.7 1,766,450

7817750 0.7 5,472,425

4,720,350

2016

8347750 0.7 5,843,425

3958500 0.7 2,770,950

10772250 0.7 7,540,575

6,923,550

$109/*5 *12h*310

$250,000/*2 *12

$30,000/*3*12

$19,047/*2*12

$40,000/*12

$60,000/*12

$80,000/*12

0 5

$5,000,000*1.3916%*1

$80,000*12

.

Miss Mita

33

/

3

1,126 96 500

30 500 (

48,000 100)

12 100

200 350 35,000 70,000

30 10,500 21,000 8

2,226,000 4 2,079,000 4,305,000

6

Miss Mita

34

Miss Mita

35

15 18 18 25 25 30

30 35 35- 45 45

3 1~2 2~3

1

/

(1). 100~150 151~200 201~250 251~300

301~400 401

(2). ()

_______

(3). (

)

_______

(4). ()

_______

(5). ()

(6).

(1).

(2).

(3).

(4).

1).

DIY

($150)

2).

Miss Mita

36

120 120 120

100 22 78 20 4 16

/

Miss Mita 15 35

57

08-738-7126

Q1: 17

!

Q2:!

Q3:

Miss Mita

37

Q4:

!

Q5:!

Q6:

Q7:

Q8:

Q9:

(1)

(2)

Q10:"

17!

Q11:

(

!)

Miss Mita

38

() ()

() ()

Miss Mita

39

1.

2.123

45

3.

24

4. 2

5.

6.

7.

Miss Mita

40

-

MissMita

MissMita

OPEN

OPEN

Miss Mita

41

Miss Mita

///

339 ( 7 ) :07-3393399 :am10:30-pm10:00

Miss Mita facebook

!

Miss Mita

42

Miss Mita facebook

!~!

339

( 7 )

:07-3393399

:am10:30-pm10:00

////

Miss Mita

43

Miss Mita

44

Miss Mita

45

Miss Mita

46

Miss Mita

47

.

3 - 6

45

Miss Mita

48

.

2

45
http://.net/wiki/index.php?title=%E5%9C%96%E5%83%8F:%E5%9C%96%E6%9D%BF%E9%81%8A%E6%88%B2-%E9%96%8B%E8%86%9B%E6%89%8B%E5%82%91%E5%85%8B-%E9%81%8A%E6%88%B2%E5%9C%B0%E5%9C%96.jpg

Miss Mita

49

1.

2.

1.

2.

3.

>>>

Miss Mita

50

http://www.fia.gov.tw/public/Attachment/3620152202.pdf( 101

)

http://www.fia.gov.tw/public/Attachment/25715165271.pdf( 100

)

http://www.gourmettw.com/custom/gour_ind_02.pdf

()[] ISBN 957-818-646-0 (

)[Jack D. Ninemeier ] ISBN 957-818-637-1

www.pws.stu.edu.tw/issac/GL/GL/GLEP/ch7.doc

http://www.shs.edu.tw/works/essay/2012/02/2012022220133039.pdf

https://attachment.fbsbx.com/file_download.php?id=402844739813011&eid=ASu31vc

i8CWKWvwtda2fX57LojrECMXKHvHfqdoXZrDB-5DCAeiElNoQWs
http://www.fia.gov.tw/public/Attachment/3620152202.pdfhttp://www.fia.gov.tw/public/Attachment/25715165271.pdfhttp://www.gourmettw.com/custom/gour_ind_02.pdfhttp://www.pws.stu.edu.tw/issac/GL/GL/GLEP/ch7.dochttp://www.shs.edu.tw/works/essay/2012/02/2012022220133039.pdfhttps://attachment.fbsbx.com/file_download.php?id=402844739813011&eid=ASu31vci8CWKWvwtda2fX57LojrECMXKHvHfqdoXZrDB-5DCAeiElNoQWshttps://attachment.fbsbx.com/file_download.php?id=402844739813011&eid=ASu31vci8CWKWvwtda2fX57LojrECMXKHvHfqdoXZrDB-5DCAeiElNoQWs

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國立屏東商業技術學院 企業管理系 學生專題論文 · 國立屏東商業技術學院 企業管理系 學生專題論文 Miss Mita 之創業企劃書 指導教師：

國立屏東商業技術學院企業管理系學生專題論文 · 國立屏東商業技術學院企業管理系學生專題論文 Miss Mita 之創業企劃書指導教師：