OD End Term Project Presentation

8/8/2019 OD End Term Project Presentation

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The Re-engineeringof

a MalaysianSecondary School

CSGB6309 Group Assignment - April, 2008Lecturer: Assoc Prof Dr. Faizah Yunus

Group Members:Harun Radzuan - CHA 050044

Khairul Anuar Mhd Juri - CGA 060119-

University of MalayaFaculty of Business & Accountancy


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Change Interventions

The Re-engineering of Sec School

Background & Context

Change Journey & Diagnosis

Integrate Change Plan & Overall Strategy

Behavioural StrategyStructural Strategy

Technical Strategy

Conclusion & Schools Performance Indices


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Sec School, established in 1966 as an English medium school, 842 students.Grown to 1,100 students with 66 teachers (2007)

Socio-Economic Environment

the surrounding: low cost public housing area in mid 1990s, identified as a problem areaby City Hall (high rate of petty crime, gangsterism & drugs

Teacher-Student Literacy, Learning & Discipline Environment students are from low-income families mother tongue widely spoken oppose to BM & English disreputable for cases of indiscipline & juvenile delinquencies money is an issue for most students teachers fear of being posted to school due to poor reputation

and personal negative perceptions

Factors contributed to the social ills: cramped living conditions, poverty, unemployment, lack of

recreational activities & facilities, & a general

feeling of apathy Factors threatening the learning population:

Drug distribution syndicates recruited schoolchildren & teenagers towarn them of police presence in the distribution area. 1024 peoplearrested, including the areas syndicate heads

Students have no time to read. The students either do part time, left totake care of themselves, parents are too busy.

Most families do not have any newspapers/ books at home. Language limitations: 70% of the student population came from

Background & Context


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Time

Mrs. R Jay, 53 (10 years as HM), assigned as HM to transform sec. school.

Experienced in organisation change, understand she too must first personallyovercome her denial, accept the change forth coming, before getting her team to

embrace the challenges ahead.

Accentures Journey Management Framework

ure LPP (1996) Journey Management Framework

Falling

ProductivityRising

Productivity

Valley Of Despair

Swingsof Emotions

Commitment

Questioning Buy-In

Shock Acceptance

Denial Understanding

Anger Knowledge

Despair

Curve 2:

UnmanagedChangeJourney

Productivity/

Performance


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Time

It is imperative that the relevant journey management disciplines be emphasise and

adjusted correspondingly for each phase along the change journey curve.

Navigation

LeadershipOwnership

Enablement

Curve 1: Managed

Change JourneyCurve 2:

UnmanagedChangeJourney

Cushioned

Productivity

Decline

Speedier

Productivity

Increase

Accentures Journey Management Framework

ure LPP (1996) Journey Management Framework

Productivity/

Performance


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Navigation

Enablement

Leadership

Ownership

The Cause Action quadrants applies the Change Navigation Model which

defines relevant activities that helps manage the change journey

Accentures Change Navigation Model

centure LPP (1996) Change Navigation Model

establishing readiness for changeasking & documenting expectationsplanning the transition/alteration processestablishing measures of successclarifying the org culture &

assessing possibleresistance

managing the change scope &expectations

selecting and informing sponsorslead and coach agents/targets

supporting users throughout the changeassigning them tasks

recognising and dealing

with de-motivators

Identify target groups tocommunicate and train

conduct requirements analysis

develop communications andtraining strategy

train stakeholder to receive andimplement the change

secure the participation of users

avail channels for feedback

provide constant communication updates

publicising per-group early successes conduct workshops to deepen information

build up local user-teams (trainers as coach)

initiate continual improvement process

recognise improvements


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Neighbouring

CommunityLeaders

Non-Govt.Organisations

Police

Service Centres ofPolitical Parties

Parliamentary and

StateAssemblymen

Sec Schools Change Stakeholders

Students

TeachersServingRetired

Alumni of

Ex-Students

Parents Principals ofNeighbouringschools

Sec School

Stakeholder

The Ministry of

Education State & District

EducationDirector

School

Inspectorate

Adapted from Harvey & Brown, (1996, p 209), An experiential approach to Organisational Development


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Behavioural Strategy

Internal BE (Bahasa Malaysia & English)

Lingo in School Esteem & Grooming Project Honour & Respect Project DEAR (Drop Everything And Read)

Hour Championing ETs (Energised

Talents) Leadership Modeling

Structural Strategy

Internal Post Lesson Tutorial Basketball & Takraw Project School Beautification Project

Physical & Virtual Teacher-

Student InteractionsExternal Community Ground Visits Integrated Parents Involvement Increased Police Surveillance

Technical Strategy

Internal e-Library Enhancement e-counselor blogs Inter class KPI measurements

External e-Alumni Group Bonding Community Awareness & Funding

Champaign

Improved School

Performance

Sec School

Strategy: Inspiring a common mission

via name change Rally community support for

change Promote a sense of bonding

Championing success role

models

Adapted from Harvey & Brown, (1996, p 209), An experiential approach to Organisational Development

Sec School

integrated approach

to change

Integrated Change Plan & Strategy


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Behavioural Strategy Beckards (1969) three process change

approach:

First, identify dissatisfaction with the present situation Second, establish a vision of what is possible and achievable

in future Lastly, Engineer first steps towards reaching this vision

Maslows Hierarchy of Needs:Understanding the current needs patternsIntervention according to the personal needs

Biological: Health, fitness, energizing mind n body etc

Safety: Order and Structure needs

Belongingness: Team, Family & Relationships

Esteem: Competition, Achievement, Recognition

Champan A (2007), based on Maslows Hierarchy of Needs


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Behavioural Strategy Behavioural Change Strategies:

Honour and Respect Project

Equal request to each and every individual without biases

Name tags to address all with their names

Teachers and Prefects to ensure the practice

Rewards for using respect words of Good Morning / Evening

etc

Esteem and Grooming Project

Look good and feel good measures, like Guidelines: pictures of desired behaviour

Prefects to monitor and reinforce changes (feedback)

Mirror on the wall, created an competition in looking good

Well dressed students to be announced on weekly bases Laundry room with iron and dryer facilities

Mirror on the wal

Looking good feeling go


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Behavioural Strategy Behavioural Change Strategies:

Championing E Ts (Energized Talents) Co-curricular infrastructure facilities (healthy

body creative mind) Basketball, Badminton cum Sepak Takraw courts Societal awareness through Get Out and Learn

visits, to create social welfare and student wellbeing

BE (Bahasa Malaysia & English) Lingo in School Enforced students, gradually, to speak English

and Bahasa as a common language for bonding Change was imposed only on certain days, and

so on Reinforcement by close watch and fine practices

DEAR (drop everything and read) Hour Enhance language proficiency via half an hour

reading session before the school starts Students were motivated by creating a

competition environment Incentives like Brownie oints and discount

DEARProject


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Structural StrategyKey Success Change

Parameters

Focus: schoolsorganizations'abilities to changeare necessary for itscontinued survival

(Snyder & Cummings,1998)

Capacity to Change:depend on howschool can leverage

past learningexperiences by:

1.Effectively uselessons learnt,

2.Correcting errorsand

Learning Structures

for RapidOrganisational Change

1.Based on valid

organisationinformation

2.Provide members

chances to makefree & informedchoices

3.Gain membersinternal


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Structural Strategy

Post Lesson Tutorial

Teachers volunteered forpost lesson tutorial to weakstudents

Students coached to useresource centre

Internal Structures

Basketball & Takraw cum BadmintonProject Balance the academic focus with more

rounded physiological focus Discovers students hidden talents in

the extra-curricular field Sought financial resources to add

sporting facilities

1 new basketball & 2 Sepak Takraw cumBadminton courts


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Structural Strategyternal Structures (cont)

School Beautification Project Involve or students good at

creative design and art Encourage healthy inter-team

competition, team work andcamaraderie among teacher andstudents

Magnet to draw students back toschool, keeping students awayfrom undesirable activities.

Drive greater sense of ownership &belonging

Physical & Virtual Teacher-StudentInteractions

Established welfare committee toraise money for the poor students Purchase uniforms & basic

essentials like books, bags etc. Sponsorship from e-alumni of

monies, used books and of uniforms

Bring interpersonal and sense ofcarin between students and
http://rds.yahoo.com/_ylt=A9G_bF9qaOxHREIBI16JzbkF;_ylu=X3oDMTByczg2ZWxlBHBvcwM1NARzZWMDc3IEdnRpZANJMDg0XzEwNg--/SIG=1l0qt3o91/EXP=1206761962/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dschool%252Bbooks%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526y%253DSearch%2526fr%253Dyfp-t-501%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=375%26imgurl=static.flickr.com%252F146%252F415652187_94a088534a.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Ftigerlibrary%252F415652187%252F%26size=202.2kB%26name=new%20books%2006-07%20near%26p=school%20books%26type=JPG%26oid=6dbcc11c1436dec4%26fusr=Mr.%20Murrey%26tit=new%20books%2006-07%20near%26hurl=http%3A//www.flickr.com/photos/tigerlibrary/%26no=54&tt=312197http://rds.yahoo.com/_ylt=A9G_bF9qaOxHREIBI16JzbkF;_ylu=X3oDMTByczg2ZWxlBHBvcwM1NARzZWMDc3IEdnRpZANJMDg0XzEwNg--/SIG=1l0qt3o91/EXP=1206761962/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dschool%252Bbooks%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526y%253DSearch%2526fr%253Dyfp-t-501%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=375%26imgurl=static.flickr.com%252F146%252F415652187_94a088534a.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Ftigerlibrary%252F415652187%252F%26size=202.2kB%26name=new%20books%2006-07%20near%26p=school%20books%26type=JPG%26oid=6dbcc11c1436dec4%26fusr=Mr.%20Murrey%26tit=new%20books%2006-07%20near%26hurl=http%3A//www.flickr.com/photos/tigerlibrary/%26no=54&tt=312197http://rds.yahoo.com/_ylt=A9G_bF9qaOxHREIBI16JzbkF;_ylu=X3oDMTByczg2ZWxlBHBvcwM1NARzZWMDc3IEdnRpZANJMDg0XzEwNg--/SIG=1l0qt3o91/EXP=1206761962/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dschool%252Bbooks%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526y%253DSearch%2526fr%253Dyfp-t-501%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=375%26imgurl=static.flickr.com%252F146%252F415652187_94a088534a.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Ftigerlibrary%252F415652187%252F%26size=202.2kB%26name=new%20books%2006-07%20near%26p=school%20books%26type=JPG%26oid=6dbcc11c1436dec4%26fusr=Mr.%20Murrey%26tit=new%20books%2006-07%20near%26hurl=http%3A//www.flickr.com/photos/tigerlibrary/%26no=54&tt=312197http://rds.yahoo.com/_ylt=A9G_bF9qaOxHREIBI16JzbkF;_ylu=X3oDMTByczg2ZWxlBHBvcwM1NARzZWMDc3IEdnRpZANJMDg0XzEwNg--/SIG=1l0qt3o91/EXP=1206761962/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dschool%252Bbooks%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526y%253DSearch%2526fr%253Dyfp-t-501%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=375%26imgurl=static.flickr.com%252F146%252F415652187_94a088534a.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Ftigerlibrary%252F415652187%252F%26size=202.2kB%26name=new%20books%2006-07%20near%26p=school%20books%26type=JPG%26oid=6dbcc11c1436dec4%26fusr=Mr.%20Murrey%26tit=new%20books%2006-07%20near%26hurl=http%3A//www.flickr.com/photos/tigerlibrary/%26no=54&tt=312197http://rds.yahoo.com/_ylt=A9G_bF9qaOxHREIBI16JzbkF;_ylu=X3oDMTByczg2ZWxlBHBvcwM1NARzZWMDc3IEdnRpZANJMDg0XzEwNg--/SIG=1l0qt3o91/EXP=1206761962/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dschool%252Bbooks%2526js%253D1%2526ni%253D20%2526ei%253Dutf-8%2526y%253DSearch%2526fr%253Dyfp-t-501%2526xargs%253D0%2526pstart%253D1%2526b%253D41%26w=500%26h=375%26imgurl=static.flickr.com%252F146%252F415652187_94a088534a.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Ftigerlibrary%252F415652187%252F%26size=202.2kB%26name=new%20books%2006-07%20near%26p=school%20books%26type=JPG%26oid=6dbcc11c1436dec4%26fusr=Mr.%20Murrey%26tit=new%20books%2006-07%20near%26hurl=http%3A//www.flickr.com/photos/tigerlibrary/%26no=54&tt=312197http://rds.yahoo.com/_ylt=A9G_bF7oZexHlx4Blf2JzbkF;_ylu=X3oDMTBxdDI2amg5BHBvcwM2BHNlYwNzcgR2dGlkA0kwODRfMTA2/SIG=1j5ic1hjt/EXP=1206761320/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253F_adv_prop%253Dimage%2526fr%253Dyfp-t-501%2526va%253Dmurals%2526sz%253Dall%26w=100%26h=87%26imgurl=www.faux-painting-murals-photos.com%252Fphoto%252Fdata%252F504%252F2870murals_plus_fairy_forrest-thumb.jpg%26rurl=http%253A%252F%252Fwww.faux-painting-murals-photos.com%252Fphoto%252Fshowgallery.php%252Fcat%252F504%252Fpage%252F4%252Fsort%252F1%252Fperpage%252F12%26size=14.9kB%26name=2870murals_plus_fairy_forrest-thumb.jpg%26p=murals%26type=JPG%26oid=156dcb54e65a7956%26no=6&tt=700499http://rds.yahoo.com/_ylt=A0oGkkaTZexHk5sATgBXNyoA;_ylu=X3oDMTB1ajBobnE2BHNlYwNzYwRjb2xvA3NrMQR2dGlkA01BUDAwOV85OA--/SIG=1g3n8avm7/EXP=1206761235/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%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takeholder Engagement

Technological Strategy

Secured and engaged various stakeholders to identifyand establish the schools e-needs and e-vision

Outcomes lead to the wide leverage of technologyinfrastructures whilst balancing the security concernsfor parents and the community

ParentsParents

AlumniAlumni CommunityCommunity

SchoolsSchools

e-Visione-Vision

StudentsStudents TeachersTeachers


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Application of Lewins Force Field Analysis Model

Undesired behaviours& abuse

Large Capital Cost

In thing foryoung people

PTA concernsof e-predators

Psychological outletfor teenage stress

Safe means to blog

anonymously

Server filter

Against For

Against For

Against For

Against For

Management &Set Up Time

Restraining Forces Driving ForcesEquilibrium

Technological Strategy

Applied Lewins Force Field Analysis Model to diagnosethe need and opportunities for leveraging technologiesvis--vis the concerns for the initiative


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Transaction Computer Tutorials e-Counselor Blogs

teacher-counselor

anytime-anywhere anonymity & safe

Communication/

Interaction e-mailing e-friends/groups

Publishing e-browsing e-referencing e-library (filters)

Adapted from Faisal Hoque, (2000). The evolution of e-Application adopted idea from E-

Enterprise: Business Models, Architecture & Components.

Internal Reach

Applied Hoques (2000) Evolution of e-ApplicationsFramework in leveraging technologies to supplementand support the DEAR program.

Secured sponsorship & funding for installation Set up e-Governance to secure students from e-

predators

Technological StrategyExternal Reac

Collaboration e-schools e-communities e-Alumni e-Sponsors (YPC)

Time

Evolution

Stag

es


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Term 1 Term 2 Term 3

Schools Projected Academic

Performance Improvement 2008

Average performance record

2000 - 2006

55%

Passes

58%Passes

77%Passes

64%Passes

85%Passes

68%Passes

Schools Performance Indices

T


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T anYou

Lecturer: Assoc Prof Dr. Faizah Yunus

Group Members:Harun Radzuan - CHA 050044

Khairul Anuar Mhd Juri - CGA 060119

Muhammad Zia Aslam - CGA 070040


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Accenture, (1996), Journey Management Framework [Internal Publication].

Accenture, (1996), Change Navigation Framework [Internal Publication].

Accenture Survey, (Spring 1997), Discriminate function analysis survey [Internal

Publication]. Beckhard (1969), Organisation Development: Strategies and Models

Boydell T. (1985), Management Self Development. Geneva: International Labour Office.[Source: Holistic Management Pvt. Ltd.]

Connor D. R, (1996) Managing at the Speed of Change, NY: Wiley and Sons.

Cover, S. (1999), 7 Habits of Highly Effective People. Lond: Simon & Schuster.

Daft R. L. (2008) New Era of Management 2nd Edition (Chapter-18, Leadership), ThomsonSouth-Western.

Forss, K., Cracknell, B., Samset, K. (1994), Can evaluation help an organisation to learn?,Evaluation Review, Vol. 18 No.5, pp.574-591

Kuhn, R.L., (1985). Frontiers in creative and innovation management Chapter 9. Creativityand Commitment: Modelling, meaning and mission of individuals and institutions. 113-156.Cambridge, Mass.: Ballinger Publishing Co.

Maslows Model, designed by Alan Champan 2001-07, based on Maslows Hierarchy of Needstheory, Motivation and Personality 1st Edition 1954 {source - www.businessballs.com)

Neil, T. (1990). The Change Primer [Accenture Internal Publication]

Robbins S.P. & Judge T.A, 2005, 12th ed. Organisation Behaviour, NJ: Prentice Hall.

Senge, P., (1994). The fifth discipline. NY: Doubleday,

Snyder, W., Cummings, Th. (1998), Organisation learning disorders: conceptual model andintervention hypotheses, Human relations, Vol. 51 No.7, pp.873-895.

References

Documents

OD End Term Project Presentation