Octopus Mobile Payment Offline- to-Online Expansion · PDF file10 June 2014 Mobile Asia Expo ... Over 40% total usage generated from retail . Octopus Cards Limited Presentation page

10 June 2014

Mobile Asia Expo – Shanghai 2014

Octopus Mobile Payment

Offline- to-Online Expansion

page 1Octopus Card Limited Presentation

page 2Octopus Cards Limited Presentation

Agenda

• Octopus in Hong Kong

• Octopus Mobile SIM

• Octopus Online Payment

• Q & A

Octopus Cards Limited Presentation page 3

Octopus in Hong Kong


Octopus in Hong Kong

Cards in circulation > 25 million

Octopus readers in market > 67,000

Service providers > 6,000

Retail outlets > 13,000

Daily transactions > 13 million

Daily transaction value > HK$140 million

Over 40% total usage generated from retail


Octopus Applications - Transport


Octopus Applications - Retail


Octopus Mobile SIM


Octopus Mobile SIM Launch

Octopus Mobile SIM launch ceremony

held on 10 October 2013

Launch partners are PCCW, Gemalto

and Sony Mobile

Over 60 reporters attended the press

conference with 59 news articles

published

Over 10,000 Octopus Mobile SIM

issued during the pilot launch


Octopus Mobile SIM

Always-on, no need to open App

Accepted by over 5000 merchants,

65,000 terminals including all public

transport

Instant enquiry of remaining value and

last 40 transactions stored on SIM card

Support Automatic Add Value Service

(AAVS), Octopus Rewards Programme,

access control, etc.


Octopus Mobile SIM – Latest Update

Support new handsets including

Samsung, Sony and LG

CSL to issue Octopus SIM to

their customers soon

Multi-application SIM supporting

Octopus and bank applications

under tests


Octopus Online Payment


Octopus Online Payment

Use Octopus card on NFC

phone for Taobao payment

Daily payment limit of

HK$1,000

Pioneer in new payment

method using NFC phone as

reader


The “Octopus” App

Octopus Online

Payment Service

•First-ever solution

that allows online

payments made by

contactless

smartcards using

NFC-enabled devices

Transaction

Enquiry

•Show balance and

transactions on

Octopus Card and

Octopus Mobile

SIM

Automatic

Refund

• Instant enquiry

and refund for

incomplete

transactions on

Octopus


Extensive Media Coverage

Over 150 online, electronic and print reports were generated

Headline Daily

Sing Tao Daily NewsApple DailySCMP

Sing Pao


Extensive Media Coverage

Over 150 online, electronic and print reports were generated

Now TV OnTV

TVB TVB Pearl Cable TV


Market Acceptance

Over 2 million NFC phones in HK

Over 600,000 downloads of the “Octopus” App

Over HK$10 million Taobao transactions paid by

Octopus in the first month

High acceptance of the new form of online payments

Q & A



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reproduction, modification, distribution, republication, hiring, lending, public performance, or broadcasting in any form or by any means, or

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Thank You

Documents

Octopus Mobile Payment Offline- to-Online Expansion · PDF file10 June 2014 Mobile Asia Expo ... Over 40% total usage generated from retail . Octopus Cards Limited Presentation page