Brought to you by the MIT Center for Civic Media, with research partnerResearch Action Design. Sponsored by the Ford Foundation

TAKE THE SURVEY: http://bit.ly/octopsurvey

Out for Change TransformativeMedia Organizing Survey

to take the survey: http://bit.ly/octopsurvey

Introduction & InstructionsWELCOME! Thank you for participating in the Out for Change Transformative Media Organizing Survey. Weneed to hear about your experiences and vision! This survey focuses on media & communications strengths,needs, and opportunities among groups that work with Lesbian, Gay, Bisexual, Trans*, Queer (LGBTQ), and/orTwo­Spirit communities across the country. The survey is sponsored by the Ford Foundation’s AdvancingLGBT Rights Initiative, and will inform Ford’s grantmaking strategy.

WHY SHOULD I TAKE THIS SURVEY?1. Your participation and perspective will shape a nationwide report about strengthening transformative mediaorganizing across our movements. We’ll send you a copy!2. This research will inform the Ford Foundation’s Advancing LGBT Rights funding strategy in the area oftransformative media.3. Completed surveys will be eligible to ‘win’ free registration to the 2014 Allied Media Conference(amc.alliedmedia.org)! You must complete the entire survey.

WHO SHOULD TAKE THIS SURVEY? Organizations that work with LGBTQ and/or Two­Spirit communitiesin the United States. We recommend that individual(s) within your organization who are familiar with media andcommunications work take this survey. Each organization should complete one survey. The survey willtake approximately 30­45 minutes. Our research relies on your completion of the survey, so if youbegin a survey, we ask that you complete it (remember! you can return to complete it later!).

ARE MY ANSWERS CONFIDENTIAL? Yes. Only your organization’s name and contact information arerequired; personal information is requested, but optional. Only the research team will see individual survey data.

WHO IS CONDUCTING THIS RESEARCH? The Out for Change Transformative Media Organizing Project isled by faculty & staff at the MIT Center for Civic Media, with research partner Research Action Design (RAD),and is sponsored by the Ford Foundation. We’re guided by amazing advisors, and by partner organizationsBlack & Pink, Queer Undocumented Immigrant Project, Freedom, Inc., Esperanza Peace and Justice Center,Gay­Straight Alliance Network, INCITE! Women of Color Against Violence, and Streetwise and Safe. For moreinfo, see http://transformativemedia.cc/about.

WHAT DO YOU MEAN BY… Short definitions of terms in the survey: http://bit.ly/octopterms

SURVEY DEADLINE: March 31, 2014!FOR MORE INFORMATION about the survey, please see http://transformativemedia.cc/survey. You can alsoemail Chris Schweidler at schweidler AT rad.cat or Sasha Costanza­Chock at schock AT mit.edu.

Thank you for all the work you do!

TAKE THE SURVEY: http://bit.ly/octopsurvey

Consent & Qualifying QuestionPlease read the following two questions carefully. In order to continue with the survey, we must assure that wehave your consent, and that you qualify for the survey.

*1. Consent: You must read and agree to ALL of the following consent items to continue with the online survey.

I voluntarily consent to take this survey on behalf of my organization. I understand that there are no immediate benefits to participants who complete this survey.

I understand that I am free to skip any or all questions.

I understand that I am free to stop taking the survey at any time.

I understand that I may request that my survey be withdrawn from the research at any time.

*2. Qualifying Question: Does your organization work with Lesbian, Gay, Bisexual, Trans*, Queer,Two­Spirit, (and/or Intersex, Jot@, or other non­heteronormative) communities? You must answer 'Yes' tocontinue. Yes / No

Contact Information1. Please share your organization’s contact information (Note: only Organization Name, State, and ZIPare required fields): (write­in)

Organization Name* (required): __________________Program name (if applicable):_________________Address: ________________________City/Town: ____________________________State* (required): ______________________________ZIP* (required): _________________________Website ________________________Facebook _______________________Twitter ___________________

2. Personal contact information (leave this blank if you prefer to remain anonymous).Your Name ___________________________Current role/title:Phone number ________________________Email _______________________________

3. Please let us know the ways you are interested in staying in touch. (check all that apply) Please send me invitations to free media organizing skillshares & events Please send me a copy of the final report Please add my organization’s name to a public list of organizations that participated in the survey

TAKE THE SURVEY: http://bit.ly/octopsurvey

About Your OrganizationIn this section, we'll ask general questions about your organization.

4. What is your organization’s mission with respect to LGBTQ and/or Two­Spirit communities?

5. Which of the following LGBTQ and/or Two­Spirit communities do you work with regularly? (check allthat apply).

Lesbian Gay Bisexual Transgender Gender Non­Conforming Queer Two­Spirit Intersex Jot@ Low­income Homeless

African American Latina/o Asian American, Asian South Asian South West Asian and North

African Pacific Islander Indigenous/Native American White Immigrants/Refugees Incarcerated or formerly

incarcerated

Children Youth Students Elders People with disabilities Survivors of domestic violence Survivors of homophobic/

transphobic violence Sex workers / involved in sex

trade HIV+ Living in rural areas Other (write­in) ____________

6. Which of the of the following best describes your organization? (choose all that apply.)

501c3 (Nonprofit organization) Fiscally sponsored project of another organization 501c4 Business Charitable organization Collective or cooperative Coalition Community Center

Faith­based organization Foundation Government agency (or program) Grassroots Group or Community­BasedOrganization Network School (or school program) Other (write­in) ________________________

7. What does your organization do to address the issues facing your community? (check all that apply) Policy Advocacy Legal Advocacy Lobbying Direct Services Individual Advocacy (helping individuals navigate

systems) Grassroots Community Organizing Online organizing Leadership Development Political Education Know Your Rights Education/Campaigns

Coalition/Alliance/Network­Building Electoral / Get Out the Vote Direct Action Research Popular Education Arts/Cultural Work Social media Mass media outreach / P.R. Paid advertising Media campaigns Other (please specify) ____________

TAKE THE SURVEY: http://bit.ly/octopsurvey

10. What is your organization’s annual budget? (Choose one.)

No budget $1 ­ $999 $1,000 ­ $4,999 $5,000 ­ $9,999 $10,000 ­ $24,999 $25,000­$49,999

$50,000­$99,999 $100,000 ­ $199,999 $200,000 ­ $499,999 $500,000 ­ $999,999 $1 million ­ $5 million Over $5 million

Your Media Work: Lifting Up What Works!In this section, we'll ask about the amazing media work your organization is already doing.

1. We want to lift up what works! Please share an example of how you have used media to make animpact in your community; something that you’re proud of. Briefly describe the media you made, howyour organization used it, & the impact you had. Please provide a link, if possible.

Our definition of “media” is really broad. In fact, we mean whatever you mean, be it traditional communications(for example, P.R., press releases, writing op­eds, purchasing paid advertisements), media production (forexample creating films, videos, audio, photography, posters), ‘new’ media work (webmaking, blogging, socialmedia, online organizing), and/or cultural work (for example music, spoken word, visual arts, and theater).

Your Media Work: Targeting Your Audience!In this section, we'll ask about how you reach different kinds of audiences with your media work, fromyour members and community (both offline and online) to allies, journalists, and the mainstream media.

1. Who are the audiences your organization most wants to reach with its media? Please rate the priorityof each audience for your organization.

notpriority

lowpriority

medpriority

highpriority

veryhigh

People in our LGBTQ and/or Two­Spirit community o o o o oMembers of our organization (or network) o o o o oFunders o o o o oPolicymakers o o o o oMainstream media o o o o oAllies o o o o oBroader public o o o o oOther (please specify): _______________ o o o o o

TAKE THE SURVEY: http://bit.ly/octopsurvey

2. Which of the following did your organization do in the last month? (Check all that apply.)Direct Contact Face to face meetings Door knocking Phone callsOnline Email Blast (listservs, mailing lists, email blasts) Social Media (Facebook, Twitter, Instagram) SMS/Text Message Blast (mobile phone) Blog Post Create or Update Our Website Online Organizing Online PetitionMedia production Letters or Direct Mail Posters or Flyers Printed Newsletter Video or film (that you made) Photography (that you made) Radio show (that you made)

Cultural work Theater/Performance Music Spoken word/poetry Visual art Used for political educationMainstream media Letter to the Editor or Op Ed (newspaper) Press release Purchased paid advertisement Press conference Radio appearance TV appearance Media analysis of mainstreammessages/news/frames Other (please specify) ____________________

3. Which audiences do you feel you reach most successfully? Please rate your assessment of yoursuccess with each audience.

do notreach

low successreaching

medsuccessreaching

highsuccessreaching

verysuccessreaching

People in our LGBTQ and/or Two­Spirit community o o o o oMembers of our organization (or network) o o o o oFunders o o o o oPolicymakers o o o o oMainstream media o o o o oAllies o o o o oBroader public o o o o oOther (please specify): _______________ o o o o o

4. What proportion of your community is mostly offline (has poor internet access and/or low digitalliteracy)? Your best estimate of the proportion of your community that’s offline: [dropdown: 0­10%, 11­20%,21­30%, 31­40%, 41­50%, 51­60%, 61­70%, 71­80%, 81­90%, 91­100%]

5. How do you reach people in your community who are mostly offline (have poor internet access and/orlow digital literacy)? (write­in)

6. Do you have a list of press contacts, or ‘hotlist?’ Yes No Not sure

7. How frequently do journalists interview your organization for stories they are writing? Weekly Monthly A Few Times a Year Never Not sure Comment:_____

TAKE THE SURVEY: http://bit.ly/octopsurvey

Your Media Work: Staff, Funding & Budget!The questions in this section are about resources: your media and communications staff, budget, andfunding sources.

1. How many paid media & communications staff do you have? (Choose one.) None: we do not have paid media staff We don’t have dedicated paid staff; but our other paid staff all pitch in on media work .5 staff (or half of a full time equivalent position) 1 staff 2 staff Other (please specify): _______________

2. If you do have paid media and communications staff, please list their job titles. (separate by commasif more than one) :___________________________________________

3. How do you spend your media budget? (Check all that apply)

Staff Stipends Consultants Training/Coaching Traditional PR (press kits, brochures etc.) Media Production (videos, TV, photography & radio

production) Media Analysis (media monitoring, Lexis Nexis,

social media analytic services, etc.) Art/Propaganda (flyers, posters, banners, stickers,

stencils, other forms of art etc.) Software for media production or editing

Printed newsletters, newspapers Direct Mail Website (website hosting, maintenance,

development and design) Traditional Advertising (print, TV, and radio) Online advertising (online ads, Google Ads,

Facebook ads, etc) Contacts database (Salesforce, Powerbase etc.) Press database (Cision, Vocus etc.) N/A (we do not have a media budget) Other (please specify): _______________

4. How do you fund your media and communications work? (Select top three sources of funds.) N/A (we do not fund our media & communications work) Our Core/General Operating Budget Media­specific grants from Foundations Media­specific Corporate grants Media­specific Government grants Individual donors Member dues Crowdfunding platforms (e.g kickstarter, indiegogo) Earned income/Sales (for example, if you sell newspapers, magazines, CDs, DVDs, downloads) Advertising (for example, if you sell ads on your website/in your print publication) Other (please specify): _______________

TAKE THE SURVEY: http://bit.ly/octopsurvey

5. What is your media budget this year (including staff, consultants, equipment, services, advertising,etc.)? (Choose one.)

$1­$999 $1,000­$4,999 $5,000­$9,999 $10,000­$19,999

$20,000­$49,999 $50,000­$99,999 $100,000­$499,999 $500,000 or more

N/A ­ We do not have a media budgetComments (optional): ____________________

Your Media Work: Leadership, Participation & Accountability!Here, we'll ask about who leads your media work, whether you partner with others to conduct mediawork, and how you keep your media work accountable to your members, base, or community.

1. Who in your organization does most of your media work? (check all that apply.)

Executive Director Media & Communications Staff Other Staff Organizers

Interns Members Volunteers Consultants Other (write in): __________________

2. Has partnering with other organizations strengthened your media work? Yes No N/A (we have not partnered on media work)If yes, describe how:

3. Does your organization ever ask your community members to create media as part of a campaign oradvocacy work? (For example: ask folks to upload a video to YouTube or an image to a Tumblr, contributetheir stories or photos to a Zine or Newsletter, or take part in a participatory media campaign?)

Yes NoIf yes, please share a link and a brief description ____

4. Do you ever ask your members to share personal stories as part of your media work? Yes No

5. Does your organization do any of the following to help ensure that your media work is accountableto your community? (check all that apply)

We ask for verbal consent/permission to use our community members’ stories We gather written consent/permission to use our community members’ stories We review campaign messages with a group of our members; We have a community steering committee that develops our messaging and framing Other accountability practices (describe)___________

TAKE THE SURVEY: http://bit.ly/octopsurvey

6. What are your organization’s biggest security and safety concerns, when it comes to media work?(Select your top choices)

Not concerned about issues of security and safety Discrimination against our community members based on information revealed in their social media

profiles and posts (e.g. from employers, teachers and school administrators, other authority figures or peers) Local police surveillance (for example, city police or county sheriffs) Federal surveillance (by FBI, NSA, ICE) Physical, mental and emotional safety (for example, use of social media for stalking, bullying, gender­based

violence, hate crimes) Censorship (for example, a media platform or service removing or restricting access to your content) Privacy (for example, confusing privacy settings or inability to control who can see posts on social media sites) Data ownership (for example, social media companies selling data to advertisers, potential for loss of data) Data persistence (for example, something you put online today being online forever) Consent (concerned about not being able to control how, when and by who our data are used or accessed) Other (please describe) __________________________________________

OpportunitiesIn this section, we’ll ask you about the media opportunities you see emerging today. Think big picture.

1. What big opportunities do you see, in the present moment, for using media to advance LGBTQand/or Two­Spirit rights?

Vision & OpportunitiesIn this section we’ll ask you about the media messages you wish to challenge, the messages youpromote, and amazing examples of movement media that you’ve seen (or made).

1. What is the top media narrative, message or story your organization wants to challenge or change?(For example: “We are challenging the message that ‘gays want special rights’” or “We want to change the ideathat undocumented LGBTQ families must be sacrificed in order to pass comprehensive immigration reform”).

2. What would your organization’s dream news headline be? (Think of the top media message or storyyour organization wants to promote.)

3. Describe an amazing example of media that has helped advance the LGBTQ and/or Two­Spiritmovement. It doesn’t need to be something your organization was involved in. Briefly describe themedia, how it was used, and the impact it had. Please provide a link, if possible.

TAKE THE SURVEY: http://bit.ly/octopsurvey

Assessing ImpactIn this section we’ll ask you about the kinds of impacts you’d like your media work to have.

1. What kinds of impacts would you most like to achieve with your media work? (Please rate theimportance of each from 'not a priority' to 'very high priority')

not apriority

lowpriority

mediumpriority

highpriority

very highpriority

Win campaigns o o o o oRaise funds o o o o oRecruit new members, build membership, build base o o o o oGain new allies o o o o oMake our organization more visible o o o o oBuild leadership capacity of our members/staff o o o o oSupport individual & community growth and healing o o o o oTell our communities’ stories o o o o oShift mainstream media coverage of our community o o o o oHelp us sell products that we offer o o o o oIncrease the use of services that we provide o o o o oLong term cultural shifts o o o o oOther impacts (please describe): ____________ o o o o o

2. What kinds of impacts are you having NOW with your media work? (Please rate each from 'not havingan impact' to 'very high impact'.)

not apriority

lowpriority

mediumpriority

highpriority

very highpriority

Win campaigns o o o o oRaise funds o o o o oRecruit new members, build membership, build base o o o o oGain new allies o o o o oMake our organization more visible o o o o oBuild leadership capacity of our members/staff o o o o oSupport individual & community growth and healing o o o o oTell our communities’ stories o o o o oShift mainstream media coverage of our community o o o o oHelp us sell products that we offer o o o o oIncrease the use of services that we provide o o o o oLong term cultural shifts o o o o oOther impacts (please describe): ____________ o o o o o

3. How do you currently assess the impact of your media work? (open ended):

TAKE THE SURVEY: http://bit.ly/octopsurvey

Strengths, Challenges & Areas for GrowthWe know organizations face a multitude of challenges in their media work, from internal capacity tobroader structural issues. In this section, we want to know what you see as your biggest challengesand most pressing needs. We also hope you'll share information about resources that have helpedyou meet these needs.

1. What do you need most to strengthen your media work? Be specific! For example, if you sayresources, for what? If you say training or skills, what kind? If it's a partnership, with whom? If it's a broaderstructural challenge, what is it? etc. (write in top 3)

Need 1____________________________________________________Need 2____________________________________________________Need 3____________________________________________________

2. What advice do you have for funders about how they can help build the media capacity of LGBTQand/or Two­Spirit organizations?

3. What are one or two resources that have been really valuable in advancing your media work?Please provide links. (For example, people, organizations, websites, trainings, workshops, events, tools, orother resources).

Additional Organizational InformationAlmost there! Just a few more questions about your organization.

1. What year was your organization founded? ____________

2. Approximately how many of the following does your organization have? (write­in numeric)

___ Full time paid staff___ Part time paid staff___ Paid contractors___ Stipended Members___ Unpaid staff

___ Volunteers___ Unpaid Interns___ Paid Interns___ Individual Members (if your organization has members)

3. Is your organization a member of networks and/or coalitions? Yes No

If yes, please list those that are most significant to your work (separate names with commas):______________

TAKE THE SURVEY: http://bit.ly/octopsurvey

Local (neighborhood, town, community) Territorial/Reservation City Rural State Northeast Southeast South

Southwest Midwest Western US Northwest Border region (US ­ Mexico; US ­ Canada) National International Other (please specify): ____________

5.Which of the following issues does your organization work on? (check all that apply)

Education/Education justice Employment non­discrimination Environmental justice Gentrification Health care/health access HIV/AIDS Housing/Homelessness Immigrant rights

Labor/Workers’ rights/Low­wageworker issues LGBTQ rights Marriage equality Media justice/Communication rights Mental health Poverty/Economic rights/Economicjustice Racial justice Reproductive rights / Reproductivejustice

Police/Prisons/Incarceration/Detention Safe schools Sex workers / sex workers’ rights Two­Spirit rights Trans* health Trans* rights

Thanks & CommentsThank you for your participation, for the amazing work that you do everyday, and for contributing to the Out forChange: Transformative Media Organizing Project! We welcome any additional comments or thoughts thatcame up for you during the survey.

1. Any final comments you’d like to share with us?

If you have any questions about the survey, please email Chris Schweidler at schweidler@rad.cat. You canalso find us online at http://transformativemedia.cc, and on Facebook athttp://facebook.com/transformativemedia.

We would love to hear from you and hope you'll stay in touch!Click "Done" to Submit, and your name will be entered for a chance to win a free registration giveaway for theAllied Media Conference!

TAKE THE SURVEY: http://bit.ly/octopsurvey

4. What is the geographic scope of your organization’s work? (choose all that apply)