Return your Reader Service Card by November 15
Lebanon Junction, KY
Permit No. 414
A Premier Tourism Marketing publication www.leisuregrouptravel.com
PO Box 609, Palos Heights, IL 60463 CHANGE SERVICE REQUESTED
REGISTER TO WIN $500 SHOPPING SPREE AT ANY ONE OF AMERICAS
PREMIER SHOPPING PLACES
BRANDS YOUCAN TRUST:
since 1918 7 Continents. 125 Tours.Learning Vacations
CST# 2006766-20 UBN# 601220855 Nevada Seller of Travel Registration No. 2003-0279
Collettes No Worries Travel Protectionwaiver promises you a FULL CASH REFUND ifyou cancel right up to the day prior to departure.
Whether it be a cruise along Sydney Harbour, a visit toFlorences Academy Gallery to stand before MichelangelosStatue of David, or being whisked past glorious CanadianRockies scenery by train...THIS IS YOUR WORLD.Where will your map take you?
When you book an escorted tour with Collette Vacations, thevalue is unbeatable. Included on every tour:
A Tour Manager takes care of every detail on tour for you Key sightseeing Unique accommodations Many meals Cultural entertainment Even baggage handling
For more information call yourDistrict Sales Manager or 800.852.5655
of MOMENTS7 continents
The Oberammergau Passion Play, a tradition dating back nearly 400 years, is performedonce every decade in the village of Oberammergau, Germany, where it will be runningfromMay to September 2010. Come celebrate this historic event with Collette Vacations!
Hundreds of guaranteed dates Choose from 8 European vacationsfrom Italy to Croatiathat includeOberammergaus Passion Play
Weve been taking travelers to the Passion Play since 1984an anniversary yearbut we also visit Oberammergau all nine years in between!
Check out our Oberammergau video atwww.collettevacations.com/oberammergau.cfm
We have your ticket to the event of the decade!
Photo: Oberammergau Tourismus
FEATURES12 Student Travel Planning Guide
21 Europe Outlook 2010 by randy mink & jeff gayduk
26 Sampling Vermont by randy mink
31 Taste of Louisiana by randy mink
40 Amish Country Fixins by colleen kitka
46 Western Adventures by elana andersen
con ten t s16
ONTHECOVER:AwhaleofatimeinQuebec.Photo courtesy of Tourisme Qubec
Vol.19, No. 5 October 2009
COLUMNS6 On My Mind
by jeff gayduk
8 On Culinary Travelby holly hughes
10 On Cruisesby cindy bertram
50 On Technologyby john kamm
Return your Reader Service Card by November 15 and be eligible.
See inside back cover for details!
COVER STORYADVENTURE TRAVEL
16 Consumer Trends BodeWell For Adventure Travel Niche by jim forberg
18 Adventure Travel Summit
REGISTER TO WIN$500 SHOPPING SPREE AT ANY ONE OF
AMERICAS PREMIER SHOPPING PLACES
Moab Area Travel C
Todays groups want something to write home about
Vol.19, No. 5 October 2009
Editorial & Advertising Office621 Plainfield Road, Suite 406Willowbrook, IL 60527P 630.794.0696 F firstname.lastname@example.org
Publisher Jeffrey Gaydukjeff@ptmgroups.com
Managing Editor Randy Minkrandy@ptmgroups.com
Senior Editor John Klosterjohn@ptmgroups.com
Senior Editor Elana Andersenelana@ptmgroups.com
Director, Design & Production Robert Wyszkowskirob@ptmgroups.com
Regional Sales Managers
International Richard HaymakerP 630.794.0696 F email@example.com
Illinois Jim McCurdyP 630.794.0696 F firstname.lastname@example.org
Eastern Midwest/Canada Amy JanssensP 630.294.0318 F email@example.com
Northeast Ellen KlestaP 630.794.0696 F firstname.lastname@example.org
Southeast Hutson LambertP 228.452.9683 F 228.452.6370 email@example.com
Southern Dolores RidoutP/F firstname.lastname@example.org
Florida & Caribbean Prof Inc. P 813.286.8299 F 813.287.0651 email@example.com
West John GibbsP 415.929.7619 F firstname.lastname@example.org
Western Midwest/Online Sales Theresa ORourkeP 630.794.0696 F email@example.com
The publisher accepts unsolicited editorial matter, as well as advertising, but assumes noresponsi bility for statements made by advertisers or contributors. Every effort is made toensure the accuracy of the information published, but the publisher makes no warrantythat listings are free of error. The publisher is not responsible for the return of unsolicitedphotos, slides or manuscripts.
Leisure Group Travel (ISSN-1531-1406) is publishedbi-monthly by Premier Tourism Marketing, Inc. 621 Plainfield Road, Suite 406,Willowbrook, IL 60527. The magazine is distributed free of charge to qualified tour operators, travel agents, group leaders, bank travel clubs and other travel organizations. Other travel-related suppliers may sub scribe at thereduced rate of $12.00 per year. The regular sub scrip tion price for all others is$18.00 per year. Single copies are $4.95 each.
Send Address Change to: Premier Tourism Marketing, Inc.P.O. Box 609, Palos Heights, IL 60463
All rights reserved. Materials may not be reproduced in anyform without written permission of the publisher.
Stop by the Group University bookstorefor a full line-up of educational seminarsand books on developing and managing yourgroup travel business. Titles include Marty de
Soutos How to Plan, Operate,& Lead Successful GroupTrips (132 pages), seminars in print on starting and managinga group travel program, organizing group cruises, pricingstrategies and negotiation tactics. Order directly online and
save visit www.GroupUniversity.com today!
Back To School
Our latest e-magazine targets the fast growing religious travel marketplace, withdestination ideas, packages and inspiration onfaith-based group travel. InSite on Religious
Travel is both a website and e-magazine, withthe best of the best content and directory resources
gathered each month and delivered via email to your inbox.Visit http://insite.re-ligioustraveldirectory.com to subscribe.
NEWS AS IT HAPPENS PERSPECTIVE TOOLS
InSite On Religious Travel
GREAT DESTINATION ARTICLES DONT STOP WITH THE PRINT EDITION -LeisureGroupTravel.com features online-only destination features,breaking news and commentary from four travel blogs. Check out our OnlineExclusives for the inside track on hot group travel destinations. Articles areavailable in new digital page flip and pdf formats for easy downloading and storage! From the home page of LeisureGroupTravel.com scroll down the leftmargin to the Online Exclusives section.
on my mind jeff gayduk
FEW WOULD ARGUE THATniche and affinity group travel is thefuture of our industry. Traditional groupplanners need not look further thantheir current client base to recognizethat their core group of seniors are exit-ing their prime travel years. Weve allhad a dose of truth serum over the lastdecade as the younger generation oftravelers just doesnt hop on the nextbus to Branson.Riding on the see-saw as we balance
the needs of conventional grouptravelers while ushering in new wavesof travelers with unique wants and
desires, we have been diligent aboutcreating niche market coverage inLeisure Group Travel and on Leisure-GroupTravel.com. Each issue of themagazine contains fresh ideas on howto diversify your business to reachsome of these fast growing markets.August, for example, had an expansivesection on Religious Travel, and thisedition covers both Adventure andStudent Travel.Its long been my philosophy that
destination knowledge is worthless ifyou dont know how to fill up a coach,so weve taken a leadership role inproviding this sort of education in hopesof bringing these niche markets to life,and help you determine where yourbest opportunity lies.
CARVING UP NICHE MARKETSIn a bold move during the worst
recession our nation has experiencedin the last 70 years, we are developinga cutting-edge series of print andonline publications and resources forselect niche group markets. We haveselected four core market segments Sports, Students, Reunions andReligious Travel all very powerfulsegments of the group travel industry,all growth-oriented markets. Our staffis hard at work establishing our seriesof planning guides, e-magazines anddirectories for these niche travel markets.
The planning guides provide vision with advice, checklists and how-toideas that explore the mechanics ofdeveloping and executing niche mar-ket events and trips. The e-magazinesprovide a timely dose of inspirationon new destinations, packages andbest practices, and the directories pro-vide a backbone of destination infor-mation with key contact informationon CVBs, attractions, tour/receptiveoperators and hotels to facilitate plan-ning. Of course, were linking allthese together to provide a uniquecombination of how to, where to andwhy to resources, each of which arecustom-designed for their respectivemarket segment.So which niche market do you fancy?
Is religious group travel in your future?Are you keen on marketing your serv-ices to student/youth groups? Does thegrowing reunion market interest you?Or are sports events your bag? Our ob-jective is to help you develop your niche& affinity group business with thesecomponents as a core resource.Other ideas and niche markets will
surely grow over time, as this is just thebeginning of the process. In the mean-time, go to LeisureGroupTravel.comand click on the Niche Group Travellink under Online Exclusives to learnmore about these products.
Jeff Gayduk, Publisher
The Riches are in the Niches
Jeff was lured into the advertising world
by hundreds of See Ruby Falls billboards
he encountered on family trips from Illinois
6 October 2009 LeisureGroupTravel.com
Our objective is to help you develop yourniche & affinity group business
IN MEMORY OF JOHN GAYDUK
Octobers LeisureGroup Travel is dedicated to my father, John Gayduk, who left this world onAug. 26 at the age of 89. My dadwould give you the shirt off his backif he thought you could use it morethan he, and had an innate abilityto make the best of any circumstance.Our cross-country family trips spurredme to explore my passion for travel.He will be missed.
on culinary travel holly hughes
TWENTY YEARS AGO, WHEN Iwas editing travel guides from a desk inNew York, it was a radical move to hirelocal food writers to provide restaurantreviews. Publishing wisdom decreedthat the same writer who trampedthrough museums and thumped motelmattresses could also throw together alist of eateries, mixing tried-and-truewhite-tablecloth standards with an up-scale diner or two for budget travelers.Zagat only published one slim guide, toManhattan; Michelins red guides onlycovered Europe. I never imagined thatsomeday thered be a market for myinternational travel guide, 500 Placesfor Food &Wine Lovers.Oh, how things have changed.I blame Peter Mayles 1991 bestseller
A Year In Provence. Once it was enoughsimply to drive through the South ofFrance, admiring its scenery and sam-pling local cafes. Now, every visitor toProvence or Tuscany has to lug home asuitcase weighed down with bottles ofolive oil, jars of preserves and obscureitems of cookware.The change took us all by surprise. By
1998, when the term culinary tourismwas first coined, it labeled a trend thatwas already in full swing. Now thereseven an International Culinary TourismAssociation (www.culinarytourism.org),founded in 2003 as a clearinghouse fortravel professionals interested in bookingthe best dine-arounds, winery tours,farm visits and spa dining.There was a time when cooking
classes and chef demos were only forspouse programs nowadays, bothhalves of the couple show up, spatulas
in hand (all those aspiring Rachael Raysand Anthony Bourdains!). And its notenough just to labor over a hot stove most cooking schools also usher theirstudents into local markets, onto thefishing docks to see (and smell!) thedays catch hauled off the boats, or intothe very fields, orchards and gardenswhere their ingredients grow.Even Anthony Bourdain nowadays
appears more often on the Travel Chan-
nel than the Food Network. As MichaelPollan (author of the bestseller The Om-nivores Dilemma) noted recently in theNew York Times Magazine, while theTravel Channel offers more culinarytravel shows, the Food Network itselffeatures fewer how-to cooking showsand more eating travelogues.The new culinary tourism is dis-
tinct from gourmet tourism. It used tobe that travelers bragged about scoringa hard-to-get reservation at a five-starrestaurant when they came home fromvacation. The new trophy restaurants?No-name backstreet finds that arentlisted in any standard travel guide mom-and-pop diners, seafood shacks,ethnic storefronts, the dives only localsknow. Authenticity is the name ofthe game.
A NEWWORDIn 2008, the New Oxford American
Dictionary declared locavore the New
Word of the Year a sure sign that foodand place are ever more inextricablylinked in peoples minds. At first, beinga locavore referred to how daily eatinghabits relate to ones home community,supporting sustainable agriculture andlocal farmers. But it didnt take long fortravelers to jump on the locavore band-wagon too. Learning about local foodshas become an essential part of pre-tripresearch, from identifying native crops
(blueberries andlobster in Maine,oysters and okrain Louisiana) tomaking a checklistof regional dishes to sample. Whet-ting your appetite before a trip is halfthe fun. Bird-watchers keep their ownlife lists why shouldnt a barbecue-lover work on a life list of famousshacks, from North Carolina to Texas?Its a moving target, though. Restau-
rants close, chefs move, menus change.The same goes for wineries, microbrew-eries and farm tours new stars riseevery season. I expect that my next edi-tion of 500 Places For Food &WineLovers will feature a raft of must-see culi-nary destinations that dont even existtoday. Staying ahead of the curve is achallenge but the research sure is fun.
Catching the Wave of Culinary Tourism
8 October 2009 LeisureGroupTravel.com
Holly Hughes is the author of Frommers 500
Places for Food & Wine Lovers (Wiley Publishing,
Inc., 471 pages, $19.99).
Learning about local foods has become an essential part of pre-trip research
We serve breakfast on Saturday and Sunday; lunch and dinner all week.* *Breakfast served at participating locations.
Free meals for your driver and group leader Ample free motor coach parking All-inclusive nationwide pricing for groups of 20 or more Food thats ready for a quick, hassle-free stop A wide variety of foods to accommodate specifi c diet choices
2009 Buffets, Inc.
Incredible variety for your group. Amazing value for you.
LOOKS LIKE EVERYONES HUNGRY FOR THE SAME PLACE.
Its easy to make reservations. Visit www.buffet.com/leisuregroupemail: firstname.lastname@example.org or call 866-840-6654
on cruises cindy bertram
WHAT BEGANWITHTWOseatings in the main dining room, sim-ple lunches and no alternatives beyondroom service has changed dramatically.Dining onboard today is about flexibil-ity and choi...