OCTOBER 21-25, 2015PRESENTED BYCOX COMMUNICATIONS ANDDESERT DIAMOND CASINOS & ENTERTAINMENT

2 Opening Night

3 Statistics & Highlights

4 Programming & Special Guests

5 Media Coverage

6 Marketing

7-8 Festival Awards

9 Consumers

10 Festival Quotes

THE SIXTH ANNUAL LOFT FILM FESTThe sixth annual Loft Film Fest lit up the desert October 21 - 25, 2015 with an extraordinary line-up of stellar films, guests and special events at the Loft Cinema in Tucson, Arizona!

LOFT FILM FEST AT A GLANCE!This year, The Loft Film Fest reached new heights with record attendance and our first-ever opening night sell-out! Special guests included three Oscar-winners (the iconic Rita Moreno of West Side Story fame and celebrated Brokeback Mountain producers/screenwriters Larry McMurtry and Diana Ossana), legendary director/actor (Alfonso Arau, director of Like Water for Chocolate) and acclaimed, up-and-coming filmmakers (including Bobcat Goldthwait, director of Call Me Lucky). Our curated selection of 45 feature films, shorts programs and special events included two official submissions for the 2015 Best Foreign Language Film Academy Award (Court from India and Mustang from France), prestigious film festival award-winners (including Berlin-winner 45 Years and Cannes-winner Mia Madre), and short films included on the 2015 Oscar shortlist (Chau, Beyond The Lines). This year The Loft Film Fest also presented its first annual Audience Award (selected by the public) and CICAE Art Cinema Award (selected by an esteemed panel of international jurors), along with two Lofty Lifetime Achievement Awards and one Lee Marvin Maverick Award!

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2015 FESTIVAL STATISTICS & HIGHLIGHTS

• More than 4,500 people attended the Loft Film Festival screenings and events!

• Opening night of the Fest was a smashing success! A sold-out crowd was treated to a Back to the Future double feature on International Back to the Future Day, as well as uniquely “Lofty” festivities including two DeLoreans, a `50s cover band, period-appropriate punch and h’ors d’oeuvres, and fashion from 1955, 1985, and today courtesy of Buffalo Exchange. Meanwhile, screen 3 hosted a sold-out screening of the internationally-acclaimed new film Court!

• A total of 45 Feature Films, Shorts Programs and Special Events!

• Films from top festivals around the world, including Berlin, Cannes, Chicago, Hot Docs, Locarno, Munich, New York, Sundance, SXSW, Toronto, Tribeca and Venice!

• 22 Arizona Premieres, 32 Tucson Premieres. Acclaimed film Hand Gestures (Winner of the FIPRESCI prize at Berlin 2015) made its U.S. Premiere at the festival, with Italian Director Francesco Clerici in person!

• 28 special guests in attendance, including actors, directors, producers and screenwriters!

• Festival Tributes:Rita Moreno, 2015 LOFTY Lifetime Achievement Award.Alfonso Arau, 2015 LOFTY Lifetime Achievement Award.Bobcat Goldthwait, 2015 Lee Marvin Maverick Award.

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EXCEPTIONAL PROGRAMMINGThe five-day cinematic showcase of exclusive screenings featured hand-picked favorites from Cannes, Sundance, South by Southwest and more; lively Q&A’s with industry professionals; exciting retrospective screenings; fearless late-night programming and stimulating short films. In total, this year’s Loft Film Festival presented 45 feature films and short film programs.

WORLD-CLASS FILMS WITH WORLD-CLASS TALENT!Films showcased outstanding work from celebrated actors Romain Duris, Charlotte Rampling, Tom Courtenay, Michael J. Fox, Mathieu Almaric, Kristen Wiig, Jake Gyllenhaal, Heath Ledger, Michelle Williams, John C. Reilly, Michael Cera, John Turturro, and of course Rita Moreno and Alfonso Arau!

ACCLAIMED GUESTSRita Moreno, Alfonso Arau, Larry McMurtry, Diana Ossana, Bobcat Goldthwait, Francesco Clerici, Andrea B. Scott, Nick Spark, Jessica Cox, and more!

Rita Moreno Q&A before a screening of West Side Story.

Bobcat Goldthwait Q&A after a screening of Call Me Lucky.

Alfonso Arau Q&A before a screening of Like Water for Chocolate.

Francesco Clerici hosting the CICAE Art Cinema Awards.

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MEDIA COVERAGE

MEDIA OUTLETS THAT FEATUREDTHE LOFT FILM FEST

INDIEWIRETUCSON WEEKLY (COVER)TUCSON LIFESTYLE MAGAZINEARIZONA DAILY STARARIZONA DAILY WILDCATZOCALO MAGAZINEKGUN 9KVOA 4KXCIARIZONA PUBLIC MEDIASCREEN DAILYVISIT TUCSONHUFFINGTON POSTIMDBTUCSON NEWS NOWNATURAL AWAKENINGSAZTEC PRESSTUCSON SENTINELTUCSON SOUL CIRCUITTUCSONSTAGE.COMZONAPOLITICS.COMDOWNTOWN TUCSON PARTNERSHIPBLOG FOR ARIZONADIRECT CENTER FOR INDEPENDENCEHEYEVENT.COMTUCSON FILM OFFICE BESTEVENTS.USLA ESTRELLA

LOFT CINEMA MEDIA IMPRESSIONS

2015 LOFT CINEMAWEBSITE TRAFFIC:

277,962 - Unique Visitors

574,701 - Visits

1,391,403 - Page Views

FACEBOOK:

22,650+ Followers

TWITTER:

5,540+ Followers

ON SCREEN ADVERTISING:

180,000+ Annual Attendees

PRINTED LOFT FILM FEST PROGRAMS:

18,000 copies distributed by mail and at many local businesses

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FESTIVAL MARKETING MATERIALS

WINDOW POSTERS FESTIVAL TEE SHIRTS (SOLD OUT!)

ON SCREEN LOGO SLIDE Displayed before each film.

FESTIVAL PROGRAM GUIDES18,000 copies distributed by mail and

at many local businesses.

WEBSITE & SOCIAL MEDIAFilm details, trailers and Writer/Director information on our website. Multiple daily posts on Facebook and Twitter.

FESTIVAL TRAILERPlayed before every film screening, averaging15 per day at the Loft Cinema starting 4 weeksbefore the festival.

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FILM GUIDEOctObEr 2015www.loftcinema.org

OCTOBER 21-25, 2015PRESENTED BYCOX COMMUNICATIONS ANDDESERT DIAMOND CASINOS & ENTERTAINMENT

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FESTIVAL AWARDS

RITA MORENOLOFTY LIFETIME ACHIEVEMENT AWARD

Rita Moreno is a legendary star of stage, screen and television, and is one of only 12 performers in history to be classified as an EGOT winner (winner of an Emmy, Grammy, Oscar and Tony). She is one of only four women to have achieved this landmark status, as well as the first Hispanic performer to be thusly honored. Over the course of her groundbreaking career, Ms. Moreno has starred in such iconic classics as Singin’ in the Rain, The King and I and West Side Story (for which she won the 1962 Best Supporting Actress Academy Award), performed on Broadway in hits like The Last of the Red Hot Lovers and The Ritz (for which she won the 1975 Tony Award for Best Featured Actress), appeared on such successful television shows as Oz, The Electric Company and The Muppet Show (for which she was awarded a 1977 Emmy), recorded albums (including her latest, the 2015 Spanish language recording Una Vez Mas) and written a New York Times best selling memoir, 2014’s Rita Moreno: A Memoir. She has also been awarded the Presidential Medal of Freedom and the Screen Actors Guild Lifetime Achievement Award, and in December, 2015, she will receive a prestigious Kennedy Center Honor.

ALFONSO ARAULOFTY LIFETIME ACHIEVEMENT AWARD

Alfonso Arau, one of the legends of Mexican cinema, is the internationally-renowned director of such acclaimed films as Zapata: The Dream of a Hero, A Walk in the Clouds and the arthouse smash, Like Water For Chocolate (winner of the 1992 Ariel Awards for Best Picture and Best Director). Over the course of his distinguished career, he has also made numerous memorable appearances as an actor in such classics as The Wild Bunch, El Topo, Romancing the Stone and the Tucson-shot comedy Three Amigos (in the unforgettable role of El Guapo).

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FESTIVAL AWARDS

BOBCAT GOLDTHWAITLEE MARVIN MAVERICK AWARD

Bobcat Goldthwait began his career doing stand-up comedy as a teenager in Syracuse, New York. His unique comedic voice soon propelled him to national attention and led to success as an actor. But through it all, Goldthwait knew that directing was his calling – and critics, festivals and audiences agree. From Toronto to Sundance, his darkly humorous and brave films have won numerous awards and been hailed as not only funny and smart, but profound and moving as well. Laced with his own brutally funny writing, Goldthwait’s films are highly subversive and unique cinematic experiences – from the hilariously twisted romantic comedy Sleeping Dogs Lie to the shockingly funny character study World’s Greatest Dad starring Robin Williams to the savage social satire God Bless America, Goldthwait makes films that push the boundaries of political correctness and enter into new and uncharted territories. With his latest project, the moving documentary Call Me Lucky, the ambitious filmmaker has added yet another dimension to his ever-growing oeuvre. “I want to prove F. Scott Fitzgerald wrong,” Goldthwait has said, “that there are no second acts.” The Loft Film Fest proudly presents renegade filmmaker Bobcat Goldthwait with the 2015 Lee Marvin Maverick Award, in honor of his continually astonishing second act.

CICAE ART CINEMA AWARDBEST DOCUMENTARY FEATURECHUCK NORRIS VS. COMMUNISMBY ILINCA CALUGAREANU

Honorable mention went to Florence, Arizona by Andrea B. Scott (Documentary) and The Extraordinary Mr. Júpiter by Federico Torres Fernández (Short Film).

Special thanks to this year’s jurors Peter Belsito, film biz consultant & guest blogger for Indiewire, actress/writer/producer Yareli Arizmendi (Like Water for Chocolate), Beverly Seckinger, director of University of Arizona Center for Documentary and DocScapes, Francesco Clerici, director of Hand Gestures, Max Cannon, creator of the alternative comic strip Red Meat, and Lupita Murillo of KVOA News 4 Tucson.

AUDIENCE AWARDBEST DOCUMENTARY FEATURERIGHT FOOTEDBY NICK SPARK

CICAE ART CINEMA AWARDBEST SHORT FILMMISSED CALL FROM DICKHOLEBY BROOKE HARTNETT

AUDIENCE AWARDBEST SHORT FILMIN THE CLOUDSBY MARCELO MITNIK

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LOFT FILM FEST CONSUMERSLoft Film Fest attendees are well traveled, well educated, discriminating consumers. With 4500+ attendees comprised of local, regional, national and international film-goers, our audience provides a powerful demographic for your brand.

GENDER

Male 33%

Female 64%

AGE

18-44 30%

45-65 38%

Over 65 31%

INCOME

Less than 25K 15%

$25K-$50K 18%

$50K-$100K 33%

$100K-$200K 13%

$200K+ 4%

EDUCATION

High School 6%

Some College 11%

College Degree 39%

Graduate Degree 44%

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FESTIVAL QUOTES

“I am still savoring my trip to Tucson and your kind hospitality. I also adored the audience. So warm and enthusiastic. The Loft Festival is very sophisticated and unique. Congratulations!” - Alfonso Arau, Lofty Lifetime Achievement Award tributee

“The Film Festival with the best atmosphere I’ve ever been: great selection, great people working on it and amazing spectators. An Oasis of happiness and good time.” - Francesco Clerici, Writer/Director of Hand Gestures

“My second time at the Loft Film Festival was equally as amazing as the first one, which is not always the case when you revisit a festival. I got to see great films and we were lucky to have two shorts, which played in two really well curated programs. I’m already looking forward to hopefully come back soon and will definitely keep telling people about this gem in the Tucson desert.” - Courtney Marsh, Oscar-shortlisted Director of Chau, Beyond the Lines

“By far one of the most fun festivals in the country! The audiences are smart and fun and the festival crew is top notch. It’s great to go to a festival where I get to meet and hang out with some of the most original filmmakers out there that our country has to offer.” - Bobcat Goldthwait, Lee Marvin Maverick Award tributee

3233 E SPEEDWAY BLVD | TUCSON, AZ 85716

SHOWTIMES: 520-795-7777BOX OFFICE: 520-795-0844LOFT OFFICE: 520-322-5638

www.loftcinema.org