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October 12, October 12, 2010 2010 Fall Conference – Marco Fall Conference – Marco Island, FL. Island, FL. The 4 C’s of The 4 C’s of Enablement Enablement A Product Information Discussion A Product Information Discussion Presented by: Presented by: Jeffrey Marshall, Jeffrey Marshall, Pricedex Software Inc. Pricedex Software Inc.

October 12, 2010 Fall Conference – Marco Island, FL. The 4 C’s of Enablement A Product Information Discussion Presented by:Jeffrey Marshall, Presented

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October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

The 4 C’s of EnablementThe 4 C’s of Enablement

A Product Information DiscussionA Product Information Discussion Presented by:Presented by: Jeffrey Marshall,Jeffrey Marshall,

Pricedex Software Inc.Pricedex Software Inc.

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

What we will coverWhat we will cover

•General overview of what we need to gather to support Customer requirements

•Approaches and ideas for bringing the data together

•Leveraging industry standards and new technologies for transmission of product information

•Redefining ‘The Catalog’

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Definition:

Content is information that provides value for an end-user in specific context

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

•Challenge – despite industry standards for Challenge – despite industry standards for conveyance of data, each trading partner in conveyance of data, each trading partner in sell chain needs different data sets.sell chain needs different data sets.

•Collection of individual requirements is a burden. Collection of individual requirements is a burden.

•Maintenance of each Trading Partner data set a labor-Maintenance of each Trading Partner data set a labor-intensive process.intensive process.

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

•Solution – Customer e-Commerce MatrixSolution – Customer e-Commerce Matrix

•Identifies the customer ‘Superset’ of required data Identifies the customer ‘Superset’ of required data elements for internal data managementelements for internal data management

•Identifies the format in which the data is to be conveyedIdentifies the format in which the data is to be conveyed

•Establishes a base architecture for PIM SystemEstablishes a base architecture for PIM System

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Customer e-Commerce Matrix

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Customer e-Commerce Matrix

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Customer e-Commerce Matrix

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Superset of Product InformationSuperset of Product Information

Attributes not required in Superset

Attributes required in Superset

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

The MTC Customer e-MatrixThe MTC Customer e-Matrix

For more information

http://www.mematechnology.com/

Contact: Chris Gardner, AASA [email protected]

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

•Additional ChallengesAdditional Challenges•Customer-specific AttributesCustomer-specific Attributes•Customer-specific ApplicationsCustomer-specific Applications•Customer Cross-Reference DataCustomer Cross-Reference Data

•Examples in the Industry:Examples in the Industry:•Customer Specific PIES Attributes (‘ZZ’ attributes)Customer Specific PIES Attributes (‘ZZ’ attributes)•Customer Part TypesCustomer Part Types•Customer Part Nos.Customer Part Nos.•Non-VCdb Vehicle ApplicationsNon-VCdb Vehicle Applications

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

EXAMPLE: Customer Part Number Cross-Reference

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

EXAMPLE: Customer Part Type Cross-Reference

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

EXAMPLE: Customer Part Number Mapping

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

EXAMPLE: Custom Application Management

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Definition:

Convergence is the act of bringing together multiple objects as to form a single, new whole object.

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

•Issue –Issue –

•With the myriad data elements that make up ‘Content’ With the myriad data elements that make up ‘Content’ in our industry, what is our convergence strategy to in our industry, what is our convergence strategy to create repeatable, sustainable processes to support our create repeatable, sustainable processes to support our Customers?Customers?

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConvergenceConvergence

•Solution:Solution:•A system in which to converge, consolidate A system in which to converge, consolidate and manage all data requirements (PIM)and manage all data requirements (PIM)

•Integrates data mastered in business systemsIntegrates data mastered in business systems•Converges data maintained on spreadsheets and Converges data maintained on spreadsheets and individual databasesindividual databases•Stores and maintains critical reference dataStores and maintains critical reference data•Manages processes to ensure complete and valid Manages processes to ensure complete and valid datadata

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConvergenceConvergence

•Issue –Issue –

•With the number of additional reference data points With the number of additional reference data points within the enterprise, how do we ensure our users have within the enterprise, how do we ensure our users have real-time data with which to work?real-time data with which to work?

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConvergenceConvergence

•Solution(s):Solution(s):

•Scheduled loads from business systemsScheduled loads from business systems•Read tables from business systemsRead tables from business systems•Leverage concepts of Cloud Computing and establish Leverage concepts of Cloud Computing and establish internal Web Services for ‘on-demand’ datainternal Web Services for ‘on-demand’ data

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConvergenceConvergence

Web Service Messages Business Process

Look up CustomerDetermine Region of OriginDetermine locally-negotiated PriceInvoice Customer @ correct price

Region 1(ID Cust)

Region 1 Region 2/3

Region 1(Create Inv)

<Customer # >

<Return Customer-Specific Pricing>

MTU Engines – Global Parts Logistics

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConvergenceConvergence

Web Service Business Process

Start Interchange ProcessGet a refresh of Reporting DatabaseRun interchange process and report on all part changes since last interchange runValidate ChangesAccept or Reject changesUpdate PIM System with accepted changesComplete Interchange Process

AutoPIM Pro External System

AutoPIM Pro External System

AutoPIM Pro(Process)

<Refresh Report Database>

<Refresh is Done>

AutoPIM Pro(Notify User)

Dorman – Converge Information to PIM

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Definition:

Conveyance is, simply put; the transmission of information.

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConveyanceConveyance

•Standards Established as ‘conveyors’ of Standards Established as ‘conveyors’ of information within the aftermarketinformation within the aftermarket

•Underutilized for their value todayUnderutilized for their value today•Most efforts have been solely focused at creating Most efforts have been solely focused at creating standards-compliant datastandards-compliant data•Applying Content and Convergence techniques provide Applying Content and Convergence techniques provide framework for conveyance via Web Services framework for conveyance via Web Services

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConveyanceConveyance

IPOIPOWeb Service to check Price and Availability, and place ordersWeb Service to check Price and Availability, and place orders

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConveyanceConveyance

Custom Web Service Custom Web Service Commercial Truck Center Estimating SystemCommercial Truck Center Estimating System

Web Service Messages Business Process

Inspect EngineDetermine Parts RequirementsCheck availability (in/out)Check service proceduresBuild EstimateDeliver Estimate to Customer

Service Shop Manufacturer

Service Shop Manufacturer

Service Shop($ & avail.)

Manufacturer

Service Shop(Prep Est)

Identify Shop

Grant Access

Send Engine Ser. #

Return Diagrams, Notes, Service BOM

Check for Availability (if) out of stock

Return Availability / PDC location

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

ConveyanceConveyanceAAIA SOA / Web Services CommitteeAAIA SOA / Web Services Committee

Charter - to develop and share ‘standard’ web servicesCharter - to develop and share ‘standard’ web services

Contact: Contact: Steve GouldSteve [email protected]@autowares.com

Ray NicholasRay Nicholas [email protected]@4s.com

Services To Come?Services To Come?Content on Demand (PIES)Content on Demand (PIES)

Net Changes (ACES and PIES)Net Changes (ACES and PIES)AAIA Updates (ACES)AAIA Updates (ACES)

AAIA Vehicle Submission (ACES)AAIA Vehicle Submission (ACES)Others?Others?

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Definition:

?

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

CatalogCatalog

•New Definition: A catalog is a collection of datasets, New Definition: A catalog is a collection of datasets, supporting the information requirements of supporting the information requirements of all all aspectsaspects of the Selling Chain of the Selling Chain

•Part DeterminationPart Determination•Part PricingPart Pricing•Logistics & P.O.P.Logistics & P.O.P.•MarketingMarketing

•Catalog Managers must becomeCatalog Managers must become

‘‘Product Data Content Managers’Product Data Content Managers’

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

SummarySummary

A) Identify and maintain Customer (data) SupersetA) Identify and maintain Customer (data) Superset

B) Identify additional ‘custom’ Customer requirementsB) Identify additional ‘custom’ Customer requirements

C) Determine data integration strategy with PIM systemC) Determine data integration strategy with PIM system

D)D) Consider internal Web Services for updatesConsider internal Web Services for updates

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

Summary

E) Adopt and Embrace the industry standardsE) Adopt and Embrace the industry standards

F) Consider using, and helping the industry develop F) Consider using, and helping the industry develop Web Services standards.Web Services standards.

G) Adopt the new mantra for ‘Catalog’. Ensure your G) Adopt the new mantra for ‘Catalog’. Ensure your Product Data Content Manager gets mandate and Product Data Content Manager gets mandate and resources.resources.

H) The H) The CCatalog is the tool for atalog is the tool for CConvergence of onvergence of CContent ontent to support the to support the CConveyance of product information to onveyance of product information to

CCustomers.ustomers.

October 12, 2010October 12, 2010Fall Conference – Marco Island, FL.Fall Conference – Marco Island, FL.

For further information:

Pricedex Software Inc. www.pricedex.com

Jeffrey Marshall [email protected]

THANK YOU