October 11-13, 2016 | Maritim Hotel Berlin, Berlin ......Apache: Big Data (North America, Europe), ApacheCon, Collaboration Summit, LinuxCon (North America, Europe, Japan), Linux Foundation

October 11-13, 2016 | Maritim Hotel Berlin, Berlin, Germany

Conference & Sponsorship Prospectus

Europe

Europe

Embedded Linux Conference Europe 2016 2

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EuropeTABLE OF CONTENTS

About the Event ............................................................ 3

Benefits of Sponsorship ................................................ 4

Why Linux Foundation Events Are Different ................... 5

Diamond Sponsorship ...................................................8

Platinum Sponsorship ....................................................9

Gold Sponsorship ........................................................10

Silver Sponsorship .......................................................11

Bronze Sponsorship ....................................................12

Sponsorship Grid At-A-Glance ....................................13

Promotional Marketing Opportunities ...........................14

Sponsorship Bundles & Custom Packages ..................15

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Europe

This conference has the largest collection of sessions dedicated exclusively to embedded Linux and embedded Linux developers. ELC-E is embedded Linux experts talking about solutions to your embedded Linux problems.

The Embedded Linux Conference Europe (ELC-E) is the premier vendor-neutral technical conference in Europe for companies and developers using Linux in embedded products.

Audience:

� 600+ attendees in 2015 from 30+ countries worldwide � Over 80% developers, architects and engineers

This event is co-located in 2016 with the OpenIoT Summit Europe. Sponsors will receive recognition for sponsoring both events, unless otherwise requested.


Europe

EuropeBenefits of Sponsorship

+Thought leadership Increase brand awareness

& recognitionHighly targeted marketing opportunities

Talent acquisition & recruitment

Showing support of the Linux & open cloud communities

Media exposure & PR announcements

Showcase products, services & technologies

Generate new partnerships, alliances & customers



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Europe

It’s well established that leading companies are using open source strategically to power their business. Smart companies realize that to gain a competitive advantage they must influence and learn directly from the open source maintainers, developers and IT managers who are steering the projects being used to create today’s most innovative commercial products and services.

Linux Foundation events are the only place where the world’s leading maintainers, developers and practitioners across all of the most important open source software projects meet. From the enterprise to networking, embedded, IoT and cloud infrastructure, among others, Linux Foundation events are the best place to identify software trends early and inform future technology investments. They’re also the ripest recruiting grounds in today’s technology landscape.

Visibility within the open source community is one of the best ways to advance your open source development work through connection with sophisticated users who are evaluating and buying the next generation of infrastructure, big data or cloud technology.

If you want to influence, learn from or recruit these maintainers and developers, or reach the IT managers, cloud architects, network architects, infrastructure managers or administrators, Linux Foundation events are a must-attend and must sponsor.

Technologies Covered By Event:

IoT, Embedded, Mobile & Automotive

Collaboration Summit, OpenIoT Summit, ELC (North America, Europe), AllSeen Alliance Summit, Automotive Linux Summit

Cloud, Automation & Infrastructure

Cloud Foundry (North America, Europe, Asia), Collaboration Summit, CNCF Summit, Node.js Interactive, Xen Project Developer Summit

Big Data, Data Science, DevOps, Clusters

Apache: Big Data, ApacheCon, MesosCon (North America, Europe, Asia)

Linux Kernel & Subsystems, Systems Administration

LinuxCon (North America, Europe, Japan), Linux Plumbers Conference, Linux Kernel Summit, LSF-MM Summit, Vault

Networking

Collaboration Summit, Open Networking Summit, OpenDaylight Summit, OPNFV Summit

Containers

Cloud Foundry (North America, Europe, Asia), Collaboration Summit, ContainerCon (North America, Europe, Japan), Vault

Ecosystem, Compliance & Legal

Apache: Big Data (North America, Europe), ApacheCon, Collaboration Summit, LinuxCon (North America, Europe, Japan), Linux Foundation Legal Summit

Linux Foundation events are where the world’s greatest technologists collaborate, meet and innovate. If you rely on open source, you need to be a part of Linux Foundation events.

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Europe

2015 AUDIENCE SNAPSHOT

14,000+ attendees

3,100+ organizations

85 countriesWith representatives from US, Japan, Germany, Korea, UK and many more.

47% YoY Growth

Including corporations, associations and academic institutions worldwide

ATTENDANCE AUDIENCE BY COMPANY SIZE

REPRESENTING

FROM

COMPANY SIZE SUM OF %

1 - 99 26%

100 - 499 16%

500 - 4999 16%

5000 - 9999 5%

10000+ 37%

More than

56% attendees are

from the US



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2015 AUDIENCE SNAPSHOT (CON’T)

7,500+ 83,000+ 280,000,000+ Nearly 150

152,000,000+

Linux Foundation events are highly engaging and interactive. In 2015, our events generated:

media clips with social media engagements on Facebook, Google+ & Twitter

event keyword impressions on social media

press in attendance

impressions

AUDIENCE BY JOB FUNCTION

PRESS & SOCIAL MEDIA

AUDIENCE BY INDUSTRY

Development / Engineering 44%

16%

9%

7%

7%

7%

4%

4%

2%

DevOps / System Administration

IT / Dev Manager, Director & VP

Marketing / Sales

Executive Management

Student / Academic

Product

Press Analyst

Other

22%

Hardware / Computers / Electronics

6%

Associations / Trade Groups / Foundations

5%Carriers / Telecom

2%

Solutions Provider / IT Consultancy

4%Education / Research

38%Software / Internet

23%Other



Europe

EuropeDIAMOND SPONSORSHIPSPONSORSHIP FEE

$35,0002 AVAILABLE

Thought Leadership

� KEYNOTE SPEAKING OPPORTUNITY (15 minutes)

Sponsor to work directly with Linux Foundation on signoff for content of session.

� PRE OR POST CONFERENCE EMAIL BLAST One time use of opt-in list to be sent by Linux Foundation.

Brand Awareness

� RECOGNITION ON EVENT SIGNAGE Logo on conference signage.

� RECOGNITION IN PRE-CONFERENCE EMAIL MARKETING Logo under diamond sponsors.

� SPONSOR DESIGNATION IN PRESS RELEASES Recognition as diamond sponsor.

� MESSAGE IN ATTENDEE PRE- CONFERENCE EMAIL Customized message in text email distributed to all attendees pre-event.

� KEYNOTE STAGE BRANDING Logo prominently displayed on stage screens.

Sales, Marketing & Recruiting

� 10X15 EXHIBIT BOOTH IN TECHNOLOGY SHOWCASE Providing excellent mindshare for sponsors.

� (2) LEAD RETRIEVAL SCANNERS Use at your booth.

� ACCESS TO EVENT PRESS/ANALYST LIST Contact list shared two weeks prior to event for your own outreach.

� PRIVATE CONFERENCE ROOM Exclusive use of a meeting room throughout conference.

Access & Education

� (10) CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers.

Community Support

� RECOGNITION ON EVENT WEBSITE Prominent logo display on all website pages.

� ONSITE RECOGNITION During opening keynote.

Contact [email protected] to secure your sponsorship today.


Europe

EuropePLATINUM SPONSORSHIPSPONSORSHIP FEE

$25,0004 AVAILABLE3 AVAILABLE


Thought Leadership � SESSION SPEAKING OPPORTUNITY Sponsor to work directly with Linux Foundation on signoff for content of session.

� PRE OR POST CONFERENCE EMAIL BLAST One time use of opt-in list to be sent by Linux Foundation.

Brand Awareness � RECOGNITION ON EVENT SIGNAGE Logo on conference signage.

� RECOGNITION IN PRE-CONFERENCE EMAIL MARKETING Logo under platinum sponsors.

� SPONSOR DESIGNATION IN PRESS RELEASES Recognition as platinum sponsor.



Sales, Marketing & Recruiting � 10X10 EXHIBIT BOOTH IN TECHNOLOGY SHOWCASE Providing excellent mindshare for sponsors.

� (1) LEAD RETRIEVAL SCANNER Use at your booth.


� SHARED CONFERENCE ROOM Shared use of a meeting room throughout conference.

Access & Education

� (8 CONFERENCE ATTENDEE PASSES Full access passes to the entire conference for your staff or customers.

Community Support




Europe

EuropeGOLD SPONSORSHIPSPONSORSHIP FEE



Thought Leadership

� SESSION SPEAKING OPPORTUNITY Sponsor to work directly with Linux Foundation on signoff for content of session.

Brand Awareness


� RECOGNITION IN PRE-CONFERENCE EMAIL MARKETING Logo under gold sponsors.

� SPONSOR DESIGNATION IN PRESS RELEASES Recognition as gold sponsor.







� SHARED CONFERENCE ROOM Shared use of a meeting room throughout conference.

Access & Education


Community Support



Europe

EuropeSILVER SPONSORSHIPSPONSORSHIP FEE


Brand Awareness


� RECOGNITION IN PRE-CONFERENCE EMAIL MARKETING Logo under silver sponsors.

� SPONSOR DESIGNATION IN PRESS RELEASES Recognition as silver sponsor.


� MESSAGE IN ATTENDEE PRE-CONFERENCE EMAIL Customized message in text email distributed to all attendees pre-event.





Access & Education


Community Support




Europe

EuropeBRONZE SPONSORSHIPSPONSORSHIP FEE

$6,000UNLIMITED

Brand Awareness





Access & Education


Community Support





Europe

EuropeSPONSORSHIP AT-A-GLANCE


diamond2 available

platinum4 available

3 available

gold 6 available

5 available

silver 8 available

5 available

bronze unlimited

Pre or Post-Conference Email Blast: One time use of opt-in list to be sent by Linux Foundation

• •

Speaking Opportunity: Sponsor to work directly with Linux Foundation on signoff for content of session

Keynote(15 minutes)

Session Session

Onsite Recognition during Opening Keynote Session

• • •

Private Conference Room: Exclusive Use of a meeting room throughout conference

• Shared Shared

Recognition in Pre-Conference Email Marketing

• • • •

Sponsor Designation in Press Releases: Recognition as xxx sponsor in body of release

• • • •

Message in Attendee Pre-Conference Email: Customized message in text email distributed to all attendees pre-event

• • • •

Keynote Stage Branding: Logo prominently displayed on stage screens

• • • •

Access to Event Press/Analyst List: Contact List shared two weeks prior to event for your own outreach

• • • •

Recognition on Event Website: Prominent logo display on all website pages

• • • • •

Recognition on Event Signage: Logo on conference signage

• • • • •

Exhibit Booth: The Technology Showcase is the hub of the event, providing excellent mindshare for sponsors

10x15 10x10 8x10 8x6 6x6

Lead Retrieval Scanners: Use at your booth 2 1 1 1 1

Conference Attendee Passes: Full access passes to the entire conference for your staff or customers

10 8 6 4 2

Sponsorship Cost $35,000 $25,000 $18,000 $12,000 $6,000

To view a detailed sponsorship prospectus for this event, please contact us at sponsorships@linux foundation.org


Europe

EuropePROMOTIONAL MARKETING OPPORTUNITIES

Lanyards $7,500Every attendee will wear a name badge and lanyard and your logo will appear across the lanyard.

Women in Open Source Luncheon $7,500Show your support of the women in our community that are helping to create the future of open source. Includes sponsor signage and verbal recognition at lunch.

Attendee T-Shirt $5,000Our designers always create fun shirts that are worn for years to come. Includes your logo on sleeve of shirt.

Video Recording Sponsor $20,000Our event videos are viewed by thousands after the event. Your logo will be displayed on each talk’s introduction screen providing huge visibility.

Lunch & Learn $15,000 FOR 50 PPL, $25,000 FOR 100 PPLAn opportunity to host a group of attendees and deliver your key message and thought leadership. Sponsorship includes lunch for specified number of attendees, promotion of lunch through all event channels and the opportunity to program lunch at your discretion.

Demo Showcase Sponsor $10,000Spark conversation about your brand during the annual Demo Showcase. Your company can host this evening with exclusive branding on all food and drink stations and prominently placed signage.

Keynote Live Stream & Recording $10,000A great sponsorship opportunity for sponsors that cannot physically be at the event. Includes logo on live stream home page, two attendee passes and logo on website and signage. Sponsor will be allowed to use recordings on their website or in promotional materials via embedded code.

Evening Event Sponsor $20,000 A great opportunity to support the community, make an announcement and more. Includes verbal recognition at the event, brief speaking opportunity at event and sponsor signage throughout.

Breakfast & Breaks $10,000Includes large branded signage in break area, mention in schedule app & on signage.

Conference Session Video Recordings $4,000 (ONE TRACK/ALL DAYS OF EVENT), $20,000 (ENTIRE EVENT)Our event videos are viewed by thousands after the event. Your logo will be displayed on each talk’s introduction screen providing huge visibility.


Hackathon, Dev Day or Mini Summit $20,000 and upA great opportunity to take advantage of our existing attendee base. Sponsorship includes promotion on our website and in event promotion as a co-located event, registration add-on opportunity on event registration form, plus venue space, internet and AV. This opportunity can be taken by multiple companies together. Note that at least one participating company must be a leveled sponsor.

Please contact us for a customized offer.

Host an Evening Event $5,000For the first time this year, we’re offering sponsors the opportunity to host their own evening event which we’ll promote to attendees. Plan a party for 50 or 500; be as creative as you’d like. Sponsor is responsible for all coordination and fees related to the event, but we’ll get the attendees there, promoting through emails and onsite announcements to attendees.

Note: A leveled sponsorship is required for this option.

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Europe


www.events.linuxfoundation.org

Sponsorship Bundles & Custom Packages

Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are

happy to work with you to create a customized package to meet your organization’s individual needs.

Linux Foundation Corporate Members receive sponsorship discounts

on Linux Foundation events. Please inquire for details.

Documents

October 11-13, 2016 | Maritim Hotel Berlin, Berlin ......Apache: Big Data (North America, Europe), ApacheCon, Collaboration Summit, LinuxCon (North America, Europe, Japan), Linux Foundation