October 10, 2000 1

October 10, 2000 2

USB Compliance and Logo ProgramUSB Compliance

and Logo ProgramDoug GemmillDoug Gemmill

USB-IF Compliance Committee USB-IF Compliance Committee ChairmanChairman

October 10, 2000 3

AgendaAgenda

Compliance ProgramCompliance Program New Test Procedure DocumentNew Test Procedure Document Revised Testing GuidelinesRevised Testing Guidelines Integrator’s List versus Product Search ListIntegrator’s List versus Product Search List Introducing Compliance Review BoardIntroducing Compliance Review Board Logo Program UpdateLogo Program Update

October 10, 2000 4

Compliance TestingCompliance Testing

Low Speed & Full Speed productsLow Speed & Full Speed products– USB-IF sponsored compliance workshops USB-IF sponsored compliance workshops

(“Plugfests”) (“Plugfests”) – Certified independent test labsCertified independent test labs

High Speed productsHigh Speed products– USB-IF sponsored compliance workshopsUSB-IF sponsored compliance workshops– Intel Peripheral Integration Lab is be a High SpeedIntel Peripheral Integration Lab is be a High Speed

test labtest lab Will not be available in other test labs until mid-to-late 2001Will not be available in other test labs until mid-to-late 2001

October 10, 2000 5

Why Do Compliance TestingWhy Do Compliance Testing

Significant number of devices tested at Significant number of devices tested at Compliance Workshops failCompliance Workshops fail– Third party device driversThird party device drivers– Power supply/consumptionPower supply/consumption– Signal integrity Signal integrity

Cables are of varying quality todayCables are of varying quality today– 7 out of 20 cables failed Intel compliance testing7 out of 20 cables failed Intel compliance testing– 2 out of 11 failed Gigatest compliance testing2 out of 11 failed Gigatest compliance testing

October 10, 2000 6

New Test Procedure DocNew Test Procedure Doc

The document has been writtenThe document has been written– Describes test procedure for both plugfests & labsDescribes test procedure for both plugfests & labs

Lists procedure for all types of products: devices, hubs,Lists procedure for all types of products: devices, hubs,and systemsand systems

– Consistent with testing, Consistent with testing, no matter where you testno matter where you test Appendix identifies what items will changeAppendix identifies what items will change

– Always check the USB-IF website for latest informationAlways check the USB-IF website for latest information Check Check www.usb.org/complian.htmlwww.usb.org/complian.html

October 10, 2000 7

Integrators ListIntegrators List

Confidential list of products that pass USB-IF Confidential list of products that pass USB-IF compliance program on the USB-IF websitecompliance program on the USB-IF website– Two lists: low/full speed and high speedTwo lists: low/full speed and high speed

New additions made for vendors by USB-IF, based New additions made for vendors by USB-IF, based upon test resultsupon test results

List is viewed by licensees only – password List is viewed by licensees only – password controlledcontrolled

October 10, 2000 8

Product Search ListProduct Search List

Public list of products, a single point source, that Public list of products, a single point source, that pass USB-IF compliance program pass USB-IF compliance program

High visibility for products on this listHigh visibility for products on this list– Anyone use it in purchasing and bundling decisionsAnyone use it in purchasing and bundling decisions– List is WWW.USB.ORG product search and featured List is WWW.USB.ORG product search and featured

product sourcesproduct sources– USB-IF uses this list for all demo and press activitiesUSB-IF uses this list for all demo and press activities– Shipping products listed in monthly retail newsletter Shipping products listed in monthly retail newsletter

Members Are Responsible for MaintenanceMembers Are Responsible for Maintenanceof the Product Search List!of the Product Search List!

Members Are Responsible for MaintenanceMembers Are Responsible for Maintenanceof the Product Search List!of the Product Search List!

October 10, 2000 9

Test GuidelinesTest Guidelines

Guidelines currently being added to Compliance Guidelines currently being added to Compliance web pageweb page

Gives guidelines for:Gives guidelines for:– When to retest current productsWhen to retest current products– What to do with captive cables vs. detached cablesWhat to do with captive cables vs. detached cables– And many others commonly-asked questions!And many others commonly-asked questions!

Being developed by Compliance CommitteeBeing developed by Compliance Committee Pages will be updated regularly, check thePages will be updated regularly, check the

website often!website often!

October 10, 2000 10

Test ProcedureTest Procedure

HostsHosts– SystemsSystems– MotherboardsMotherboards– Add-in CardsAdd-in Cards– SiliconSilicon– CoresCores

HubsHubs– SiliconSilicon

DevicesDevices– SiliconSilicon

HostHost HubHub

DeviceDevice

October 10, 2000 11

CablesCables

Devices must test and ship with cablesDevices must test and ship with cableslisted on Integrator’s Listlisted on Integrator’s List

Check the web for certified cable andCheck the web for certified cable andconnector test labsconnector test labs

USB-IF will make spot checks toUSB-IF will make spot checks toensure complianceensure compliance

October 10, 2000 12

USB-IF Certified Test LabsUSB-IF Certified Test Labs

Many benefits for vendors to use test housesMany benefits for vendors to use test houses– Testing available anytime, more convenientTesting available anytime, more convenient

(especially for non-U.S. vendors); can line(especially for non-U.S. vendors); can lineup with product rolloutsup with product rollouts

– One-stop shopping for debug and other relatedOne-stop shopping for debug and other relatedtesting services testing services

– Companies with secret products can keep themCompanies with secret products can keep themout of public viewout of public view

October 10, 2000 13

Compliance Review BoardCompliance Review Board

One representative from each of the following:One representative from each of the following:– One member from each company on the USB-IF boardOne member from each company on the USB-IF board– This group shall have the final say regarding all This group shall have the final say regarding all

compliance-related issuescompliance-related issues– ““Is the problem presented causing a degradation in Is the problem presented causing a degradation in

user experience?”user experience?” E.g.: Quality of product vs. suspend mode drawing too E.g.: Quality of product vs. suspend mode drawing too

much currentmuch current

Email alias: CRB@usb.orgEmail alias: CRB@usb.org

October 10, 2000 14

Incentive StrategyIncentive Strategy

Two incentives with USB 2.0:Two incentives with USB 2.0:– Adopter Agreement provides license for compliant Adopter Agreement provides license for compliant

products onlyproducts only ““The USB 2.0 Adopters Agreement allows a signing company The USB 2.0 Adopters Agreement allows a signing company

to participate in a reciprocal, royalty-freeto participate in a reciprocal, royalty-freelicensing arrangement for compliant products. Please review licensing arrangement for compliant products. Please review the agreement terms for specific details”the agreement terms for specific details”

– New, more enforceable logo and logo licenseNew, more enforceable logo and logo license Logo will be issued to products passing compliance programLogo will be issued to products passing compliance program Create incentive for vendors to use logo withCreate incentive for vendors to use logo with

a Marketing program to build equity in new logoa Marketing program to build equity in new logo

October 10, 2000 15

Why Develop Stronger Testing ProgramWhy Develop Stronger Testing Program

Non-compliant cables may not cause user failures today, Non-compliant cables may not cause user failures today, but will likely cause them on USB 2.0but will likely cause them on USB 2.0– Spec “headroom” goes away with USB 2.0 higher speedsSpec “headroom” goes away with USB 2.0 higher speeds

Higher speed creates greater challenges for designersHigher speed creates greater challenges for designers The promise of “Easy PCs” and USB ease-of-use willThe promise of “Easy PCs” and USB ease-of-use will

be in full swingbe in full swing– The “Easy PC” paradigm puts new demands on systemsThe “Easy PC” paradigm puts new demands on systems

and peripheralsand peripherals– Expectation level for USB will be very high - cannot affordExpectation level for USB will be very high - cannot afford

any glitches in transition to USB 2.0any glitches in transition to USB 2.0 There will be more products from more vendorsThere will be more products from more vendors

– i.e., storage products will migrate to USBi.e., storage products will migrate to USB

October 10, 2000 16

New ComplianceProgram ModelNew ComplianceProgram Model

Testing available Testing available to vendors anytime to vendors anytime

through certified through certified independent test housesindependent test houses

Testing available Testing available to vendors anytime to vendors anytime

through certified through certified independent test housesindependent test houses

Testing AvailabilityTesting AvailabilityNeeded toNeeded to

Implement IncentiveImplement IncentiveProgramProgram

Vendor IncentiveVendor IncentiveNeeded for FeasibleNeeded for Feasible

Test HouseTest HouseBusiness ModelBusiness Model

Logo license provides Logo license provides incentive for vendors to incentive for vendors to

perform and pass perform and pass compliance testingcompliance testing

Logo license provides Logo license provides incentive for vendors to incentive for vendors to

perform and pass perform and pass compliance testingcompliance testing

Both Testing and Incentive Are DependentUpon Each Other for Success

October 10, 2000 17

Using the New LogoUsing the New Logo

Company must sign royalty-free license to gain Company must sign royalty-free license to gain access to logo artworkaccess to logo artwork– One license per companyOne license per company

Individual products must pass compliance testing Individual products must pass compliance testing to use new logo for that productto use new logo for that product

New logo usage should start as soon as possibleNew logo usage should start as soon as possible– All HS products should use new logoAll HS products should use new logo– FS/LS products should start converting nowFS/LS products should start converting now

Marketing program ($$$) starting in early 2001 to Marketing program ($$$) starting in early 2001 to raise awareness of new logoraise awareness of new logo

October 10, 2000 18

Logo Usage GuidelinesLogo Usage Guidelines

Logo usage guidelines are attachment toLogo usage guidelines are attachment tologo licenselogo license– Defines min size, colors, do’s and don’ts, etcDefines min size, colors, do’s and don’ts, etc

Logo can be applied to packaging, collaterals,Logo can be applied to packaging, collaterals,etc. during developmentetc. during development– Product cannot ship with new logo until it hasProduct cannot ship with new logo until it has

passed testingpassed testing Logo may be used in conjunction with Logo may be used in conjunction with

promotional itemspromotional items– T-shirts, trinkets, etcT-shirts, trinkets, etc

October 10, 2000 19

Steps To Using Logo for USB ProductsSteps To Using Logo for USB Products

Download logo license from USB-IF website Download logo license from USB-IF website (www.usb.org/developers), get signed and(www.usb.org/developers), get signed andsend in to USB-IFsend in to USB-IF

Get product tested at Compliance WorkshopGet product tested at Compliance Workshopor test labor test lab– If it passes, it goes on Integrators List and canIf it passes, it goes on Integrators List and can

use new logouse new logo Put logo on product packaging in time forPut logo on product packaging in time for

product launchproduct launch Ship product with new logo!Ship product with new logo!

October 10, 2000 20

Channel Marketing PlanChannel Marketing Plan

Objective: Educate the channel that Objective: Educate the channel that new logo = compliancenew logo = compliance

PR campaignPR campaign– Press, analysts, articles, trade publicationsPress, analysts, articles, trade publications

Trade and channel advertisingTrade and channel advertising– CRN, CRW, Twice, Web-based, etcCRN, CRW, Twice, Web-based, etc

Channel training programsChannel training programs– Collaterals, training and detailing, in-store Collaterals, training and detailing, in-store

merchandising and product demonstrations,merchandising and product demonstrations,trade shows and events, endcapstrade shows and events, endcaps

October 10, 2000 21

Give YOUR Product a Chance to Excel in the MarketGive YOUR Product a Chance to Excel in the Market

Read the spec, design your products compliantRead the spec, design your products compliant Make sure your products are spec compliantMake sure your products are spec compliant

– In house testingIn house testing– Independent test labIndependent test lab– Test your product in USB -IF compliance workshopTest your product in USB -IF compliance workshop

Take advantage of the FREE marketingTake advantage of the FREE marketingprovided for USB-IF compliant productsprovided for USB-IF compliant products– Use the logo correctlyUse the logo correctly– Get included in USB-IF Product Search Page!Get included in USB-IF Product Search Page!