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Working with

Oct 2011 Co-op Digest

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A round-up of the latest projects

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Page 1: Oct 2011 Co-op Digest

Working with

Page 2: Oct 2011 Co-op Digest
Page 3: Oct 2011 Co-op Digest

Welcome to the latest update from the Delineo team.

We’ve enjoyed a busy few months at Delineo working on a variety of projects for clients across The Co-operative. In the interests of sharing ideas and innovating, we periodically like to share sight of these activities and in this update we highlight projects including:

• GreenSchoolsRevolution• LegalServicesConveyancing• UnfinishedBusiness• CharityoftheYear• HealthcareRoadshow

Ifthereisanythingwecoulddotohelpyouwithyourcampaignsortoprovidemoreinformationonthisworkpleasegetintouchwithoneofourdedicatedteammembers.

We think it’s great to share...and to take pride in your work.

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Page 4: Oct 2011 Co-op Digest

Client:TheCo-operative

Title:Green Schools Revolution campaign development

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Brief:Aspartoftheinspiringyoungpeopleinitiative,Delineohavebeentaskedwithdevelopingeverythingfromtheidentityupwardsforthe‘GreenSchoolsRevolution’.

More Green Schools.One Sustainable Future

ThisGreenSchoolsinitiativeisaimedatchangingthebehaviourof5-16yearoldsforthebetter,makingthemgreenerconsumersbychangingthewaytheythinktowardsthreekeyareas:healthyeating,savingwaterandconservingenergy.

Fromanidentitylevel,thechallengehasbeentocreatealookandfeelthatappealstofirstly,abroadrangeofchildrenfrom7-16,secondly,appealtoteachers,thirdly,parentsandfinally,ensureTheCo-operativebrandingmaintainsalevelofconsistencyacrossallcommunications.

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Client:TheCo-operativeSocialGoals

Title:Unfinished Business social media

Brief:UnfinishedBusinesswasinneedofarefreshandsomeadditionalcontenttobeadded.Thiscameintheformoflarge,powerfulimageryandtheintroductionofsocialmedia.

Continuing to help combat third world debt

ForsocialmediaweproducedaFacebookpluginthatdrawsalloftheGlobalPovertyFacebookaccount’spoststotheRHSbar.WealsoproducedatwitterbannerthatdirectstotheGlobalPovertytwitterpage.

HowevertheshowpieceofthedevelopmentwasthehardcodingoftheblogrollandFacebookcomments.ThisallowedTheCo-operativetopostitsownblogsandforreaderstoleavecommentsthatspreadthewordontheirpersonalFacebookaccounts.

Page 11: Oct 2011 Co-op Digest

Client:TheCo-operativeLegalServices

Title:Legal Services Conveyancing website refresh

Brief:TheConveyancingsectionofTheCo-operativeLegalServiceswebsiteisthelatestsectiontogetanupdatetobringitinlinewiththerestofthewebsite.

Theupdatedsectionincludesmoreadvice,astep-by-stepguide,quicklinkstofindtheinformationyouneedfaster,aswellasFAQsandajargonbusterallintheeasytofollowlayoutandcustomerjourneythatTheCo-operativeLegalServicesdoessowell.

Bringing legal services together

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Page 12: Oct 2011 Co-op Digest

Client:TheCo-operative

Title:Charity of the Year fundraising materials

Brief:AspartofTheCo-operative’syearlongprogrammeoffundraisingfor2011CharityoftheYearpartnersMencapandENABLEScotland,Delineohasbeendelightedtoproduceawholerangeofmaterialstoadvertiseandpromotethecharityevents–fromteapartiestobikerides,andabseilingtododgeball!

Thissummerwe’vebeenproudtosupportTheCo-operativeMotorGroup’sCOTYfundraisingactivitiesbydesigningthepromotionalmaterialsforitssummermusicraceevent,crickettournamentandcharitycarwashweekend.

DelineoisCharityoftheYearbrandguardiansensuringthatallworkencorporatesthethreeorganisationswhilstremainingonbrand.

Fundraising to shout about

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Taking healthcare on the road

Client:TheCo-operativePharmacy

Title:Healthcare Roadshow

Brief:TheCo-operativePharmacyaremakinggreathealthcareservicesandadviceevenmoreaccessibletoplacesaroundtheUKwithitsHealthcareRoadshow.

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Apurpose-builtpodwillbemakinganappearanceinBlackpool,Salford,DundeeandBirmingham.

Ourtaskwastobringthiseventtolife,andgenerateexcitementaroundthearrivalofTheCo-operativePharmacyteam.

Afterdevisingaconceptwethenappliedittorelevantcollateraltoreachthetargetaudience.Thisincludeswebbanners,printanddesigningtheinteriorandexteriorofthehealthcarepod.

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Sam RowlandsClient Services Director

0161 836 [email protected]

Ellie HarperAccount Executive

0161 836 [email protected]

Natalie FlackettSenior Account Manager

0161 836 [email protected]

Jason RiahiAccount Executive

0161 836 [email protected]

Lauren JacksonSenior Account Manager

0161 836 [email protected]

Karen DaleAccount Manager

0161 836 [email protected]

Leigh SheridanCreative Director

Phil MonksCopywriter

David SuttonSenior Designer

David PriorHead of Digital Marketing

Carl VivanteSenior Designer

Tom MasonSocial Media Campaign Manager

Meet The Co-operative Team

We look forward to hearing from you.

Delineocomprisesofover40people,eachwithspecialistskillsandexpertise.OurheadofficeisbasednexttoTheLowryHotel,acrosstownfromNewCenturyHouse.AlongsidemeetingwithyourManchestercolleagues,wealsoregularlytraveltoourCo-operativeclientsinStokeandRochdale.

Client services:Ourhardworkingteamofaccounthandlerswilldriveyourprojecttomeetdeadlinesandwithinbudget.SimplycontactususingthedetailsprovidedtogetintouchwithoneofthededicatedmembersofTheCo-operativeteam.We’realwayshappytohearfromyou.

Creative and digital:Weareafullyintegratedteamofcreativesthatarecomfortableworkingacrossadvertising,digitalanddesignalike.Weworkhardtocreateeffectivecommunicationthatproducesthebestresultsforyou.

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What you have recently said about us…

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Theiraccountmanagementisexcellentandviewedbythemarketingteamasanextensiontoourteamratherthanasupplier.

Theyarealwaysprofessional,passionateandalwayskeepyouinformedthroughouteachproject.

Theindividualswithintheteamworkwithusasextendedmembersofourteamandareextremelydedicated,oftenputtinginextrahourstoensurewehitourdeadlines.IwouldhighlyrecommendDelineoanditsteam!

Theyhavebeeninstrumentalindeliveringouronlineandofflinemarketingcampaignsandtheirinputandsupporthasbeencrucialtothesuccess.

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Delineo71-72YorkshireStreetManchesterM35EGT:01618396289www.delineo.com

©2011Delineo.Allrightsreserved.Allotherproducts,brandandnamesaretrademarksorregisteredtrademarksoftheirrespectiveowners.