OCR National Travel and Tourism

Unit 4Preparation task

Promotion scenarios

• Either in pairs or on your own you are going to pick one of the scenarios from the next three slides.

• Read the scenario carefully and then begin to gather your ideas as to how you would respond.

• Read the “ideas” slide for further information and ideas if you are unsure how to present or argue your points.

• Try to use some of the key words on the final slide too.

• SCENARIO ONE• You have just designed the BEST new ride at Alton Towers. You are really excited

about your new ride. However, your boss at Alton Towers doesn’t want to spend any money on promotion.

• How do you persuade her, using business arguments ,that she needs to spend money on promoting your new ride?

• SCENARIO TWO• You own a new restaurant in Cambridge. You really want it to be a success, but

money is tight. Your bank manager doesn’t want to spend any money on promotion of your new restaurant.

• What could you say to him in the meeting, that would try and persuade him that you need to spend money on promotion?

• SCENARIO THREE• Your holiday company has just launched a new type of adventure holiday.• You have been asked to make a presentation to head office to explain why they

need to invest in some form of promotion for their new holiday product.

Ideas

Increased sales –

stimulating a demand.“Oh I think I’ll try that item”

Customer awareness of organisation OR products OR

both“I’ve not heard of that company before.”“What an interesting product/service.”

Offering incentives in return for purchasing products“BOGOF: buy one get one free.”

“That looks like a good discount if I book today.”

Informing customers of

benefits of product OR company.“This is the

scariest ride in Europe.”

“This restaurant offers the best

service!”PROFIT

Key words you might need for this AO

• Competition /competitive

• Marketing activities• Target market• Customer awareness• Fashion/trend• PR/organisation image• Events (national/local)• Information

• Sales• Profit• Timing• Customer needs• Customer satisfaction• Persuasion• Customer loyalty• Expensive/cheap• Education