OCR AS Applied ICT

Business Documents

Session Outline

• Intro to flyers

• Outline of Flyers assignment

• Plan, produce and review own flyers

The Big Picture

Introduction to flyers

• For each letter identify the following:

• Purpose (to inform / to persuade / to entertain / to educate)

• Audience (age? gender? etc)

• Presentation techniques

• Good features

• Areas for development

AIDA

• Attention

• Interest

• Desire

• Action

What are the standard features of a flyer?

Assignment

• Communication 2 – Promotional Flyer

• Produce a promotional flyer to promote UK activity holidays that can be booked via Hornsea Travel Agent. The location and activity is up to you. This is an opportunity to include suitable images and text.

Flyer

• Plan

• Produce

• Evaluate

Plan

• Plan the layout and content of the flyer (on paper)

• Use common standards (e.g. layout of a flyer)

Produce• Use common standards for layout• Use a range of software tools • Create new information and locate, use and adapt existing information. • Combine different types of data (text/graphics/tables/borders/shading

sound/video• Create the first draft • Annotate the first draft • Spell check / proof read • Correct errors• Annotate drafts to show how you developed your document to meet its

purpose• Top Tips: • Create flyer- save documents as a template - use template for creating

the letter

Evaluate

• To evaluate your presentation you should consider:

– what is good about it, what worked well;

– what is not so good, what did not work;

– how well it meets its purpose;

– what could be improved if you produced it again;

– how you refined your draft copies to meet the purpose more closely.

• To evaluate your performance you should consider:

– what went well;

– what went badly;

– what you would do differently if you had to do a similar task in future.

Exempla Materials

• Example 1

• Assessment Criteria