Multidisciplinary Project CEG 4061-09 Students: Alessandro Giordani, Maartje van Zon, Stijn Elderenbosch, Wouter Neisingh Period: July – August 2017 Oceanus International, Cartagena, Colombia Summary Oceanus International is a company that provides integral solutions for coastal erosion and flood control, for governments and most of all for the tourism industry. Oceanus is a Mexican company with offices in among others the U.S., Colombia and the Netherlands. Some of the services are building artificial reefs, placing Geo cylinders, creating artificial beaches or dunes and provide the maintenance for them. To increase their market share they want to adjust their position from a modest Mexican- rooted company to a reliable, environmental friendly Dutch-American-Mexican company that delivers the highest quality solutions. IRPdelft will provide Oceanus International a strategy supporting these pillars, help them grow and expand to the entire South-American continent including the Caribbean. This report will describe each part in following order. Internal analysis The internal analysis will start with a brief introduction of Oceanus International as a company with its vision and mission. The current organizational structure was analysed, a process timeline of their turnkey solution was built and a complete company map including all stakeholders, products and services was created. With the use of these insights, the strengths, weaknesses, opportunities and threats were discussed. The internal analysis is concluded with a strategy and vision (recommendations, advices, conclusions) for Oceanus to tackle the future. Tools There are two main tools to support the decision making of the expansion to a certain country: the issue tree and the business case. The first one structures the important factors of the decision making in a pyramid of main- and sub- issues, while the second one estimates the revenue that an expansion to a country would bring to Oceanus and the ROI of possible projects abroad. Market research The countries Argentina, Costa Rica, Colombia, Ecuador, Mexico, Panama and Peru are evaluated on possible market opportunities for Oceanus, consisting of planned projects by governments (national or regional) and NGO’s, targeting coasts, rivers, cities with certain water management problems with the potential to develop as a project. Technical report The chapter consists of a summary of important information of the Masterplan Coastal Erosion in Colombia, Building with Nature applications in river and coastal engineering and numerical software products (for simulations and flood protection) available for aforementioned applications.

Oceanus International, Cartagena, Colombia · Oceanus International, Cartagena, Colombia Summary Oceanus International is a company that provides integral solutions for coastal erosion

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Page 1: Oceanus International, Cartagena, Colombia · Oceanus International, Cartagena, Colombia Summary Oceanus International is a company that provides integral solutions for coastal erosion

Multidisciplinary Project CEG 4061-09

Students: Alessandro Giordani, Maartje van Zon, Stijn Elderenbosch, Wouter Neisingh Period: July – August 2017

Oceanus International, Cartagena, Colombia Summary Oceanus International is a company that provides integral solutions for coastal erosion and flood control, for governments and most of all for the tourism industry. Oceanus is a Mexican company with offices in among others the U.S., Colombia and the Netherlands. Some of the services are building artificial reefs, placing Geo cylinders, creating artificial beaches or dunes and provide the maintenance for them. To increase their market share they want to adjust their position from a modest Mexican-rooted company to a reliable, environmental friendly Dutch-American-Mexican company that delivers the highest quality solutions. IRPdelft will provide Oceanus International a strategy supporting these pillars, help them grow and expand to the entire South-American continent including the Caribbean. This report will describe each part in following order. Internal analysis The internal analysis will start with a brief introduction of Oceanus International as a company with its vision and mission. The current organizational structure was analysed, a process timeline of their turnkey solution was built and a complete company map including all stakeholders, products and services was created. With the use of these insights, the strengths, weaknesses, opportunities and threats were discussed. The internal analysis is concluded with a strategy and vision (recommendations, advices, conclusions) for Oceanus to tackle the future.

Tools There are two main tools to support the decision making of the expansion to a certain country: the issue tree and the business case. The first one structures the important factors of the decision making in a pyramid of main- and sub- issues, while the second one estimates the revenue that an expansion to a country would bring to Oceanus and the ROI of possible projects abroad. Market research The countries Argentina, Costa Rica, Colombia, Ecuador, Mexico, Panama and Peru are evaluated on possible market opportunities for Oceanus, consisting of planned projects by governments (national or regional) and NGO’s, targeting coasts, rivers, cities with certain water management problems with the potential to develop as a project. Technical report The chapter consists of a summary of important information of the Masterplan Coastal Erosion in Colombia, Building with Nature applications in river and coastal engineering and numerical software products (for simulations and flood protection) available for aforementioned applications.