& Change

The Business Value of Social

Networking Tools: Communication & Change

November 2009

……the journey so far………..

“ the coming of age of an idea……..”

OCCo - How did we get Here?

Conceived August 2007 Launched March 2008

Conceived February 2008

Launched August 2008

QuantumLeap4Work

Social Network Launched January 2009

QuantumLeap4Work

Social Capital – “community as a whole benefits from the

co-operation of all its parts”

The Power of Collaboration - use the unique talent and

expertise of individuals you already have

…Interactive research through interconnectivity………

QuantumLeap4Work.ning.com

Research within Research within & between social networks….

• Experiment on the optimal

size of a network

• Interaction between searching

and social networking

• Fit for purpose > what were

we trying to achieve?

• Affliation networks > human

behaviour

• A „ knowledge centre‟ ?

User Experience + Analysis =

Interactive Design

We abandoned a static site

for interactivity and

multi-media within

“the Cloud”

A new way to look at the

same questions >

“ a facebook” for work

Lessons learned:

• Very little to do with technology >more about content and social

psychology*

• The technology “Comfort Zone” > not everyone starts from the same

place

• Even large networks are driven by a few “hubs” >

start small and let it grow

• Social Distance v Geography > there is more than one thing that

separates us

• Social network users do not like advertising

• The importance of self-motivation

• We are moving away from email

*Broadcasting irrelevant material was inefficient & counter-productive

….a discussion forum for wiki-working………

QuantumLeap4Work.ning.com

...What is interaction design?………

Interaction Design Key Issues

What are the Questions?

• How to get started

• How are others using it

• What works & what doesn‟t >

„Do’s & Don’ts’

• How to choose the appropriate

applications>blogs, wiki’s,

„people finders’, internal twitter?

• How to convince the „sceptics‟

• Who to include >

the value of a pilot scheme

• How to include >

beginners to advanced users

• How to measure results

KnowledgeThe Web

????

Feeling

Doing

...The value of a pilot scheme………

The Process – Getting Started

• Assess your current situation

• Find groups already using collaboration tools

and talk to them

• Set objectives

• Ensure alignment with existing

communication strategies

• Assess the technology available

• Develop the business case

• Develop the implementation plan

• Re-evaluate Success Criteria

• Forward plan

"Decide your purpose for using social media," says Parry. "Think

about the culture, demographics, structure and communication

preferences of your workforce; different styles of organizations are

more suited to using different social media."

....Interconnectivity through interaction..….

Social Media as a Business Tool

Internal Networks > a Mechanism for Communication and

Change Management

• Technology – integration with the existing IT structure>

security & privacy>how to use (and control usage) within the Cloud

• Scenario development - establishing trends>understanding

the organization>profiling demographics>creating a culture map

• Situational analysis – identifying users>combating fear of

the unknown>establishing the ground rules>engagement of

your audience

• Value creation – creating collaboration> releasing creativity>

overcoming distance, time and place

• Change management – breaking down silos>participatory

management styles>enabling flexible working>improving

communication

www.quantumleap4work.ning.com

The Original Creative Co-op covers all aspects of WorkPlace and the Future of Work, including but not

limited to, Workplace Strategy/Design, Cultural Mapping, Future Trends, Change Management,

Building Analysis, and Strategic Profiling. OCCo includes other trade names associated with diversified

but connected activities such as research initiatives, speaking at International events, organizing and

facilitating workshops, think tanks, and development of consulting tools.

Original

Creative

Co-op B.V.

OCCo operates under a Creative Commons License - but all material is copyright protected © Original Creative Co-op B.V.