TP Way

Telenor PakistanProject PresentationCompany ProfileCompany Profile Telenor Pakistan is 100% owned by the Telenor Group,

An international provider of high quality voice, data, content and communication services in 14 markets across Europe and Asia.

Telenor Group is among the largest mobile operators in the world with over 179 million mobile subscriptions (Q1 2010) and a workforce of approximately 40,000.

4Company Profile Conti Telenor Pakistan is the country's single largest European investor, with investments in excess of US$2 billion.

At the end of May 2010 it had a reported subscriber base of 23.65 million, and a market share of 24% making it the country's second largest mobile operator.5Market Share

6Products

7AwardsSAARC AwardBuzziest Brands of 2007-08Superbrands AwardAURORA AwardEnvironment Excellence Awards"Most Innovative Mobile Operator" and "Mobile Operator with the Most Consumer Pull-SAARC Communication Industry Conference 2007"Telenor" Won the Buzziest Brand of the Year Award - 2008Superbrands Pakistan declares Telenor as superbrand of the telecom industry - 2009Telenor Pakistan won the best advertising awards at the all Pakistan Dawn Aurora Advertising awards - 2007Telenor Pakistan received an award at the 5th Annual Environment Excellence Awards (AEEA)8Management Functions at Telenor Pakistan

PlanningVisionWe're here to help

We exist to help our customers get the full benefit of communications services in their daily lives.

11Values

12MissionAt Telenor, our mission is tocreate value for Shareholders through serving the customers, employees, partners and the general public interest.

13Strategic:

To become the # 1

player in the market

in terms of market share

and revenue.

Tactical:

Capitalize on firstMover Advantage in Easy Paisa

Continue to gain Market share

Introduce innovative Products & services

Provide top quality services & coverage

Operational:

Focus on cost Minimization

Maximum Networks Utilization

Empower employees

Create an exception culture

Focus on Performance

Investing in an expansion project at a tourist site Network Traffic Customer Profiles Volume of Business Potential for Growth Volume of business 10 Network traffic08 Customer Profiles06 Potential for growth03 New BSS Erecting Infrastructure Sharing COW (Cell on wheels)COW (Cell on wheels) !Decision Making New BSS Erecting Infrastructure Sharing COW (Cell on wheels) New BSS Erecting Infrastructure Sharing COW (Cell on wheels)

MBOSingle Use PlanBusinessContinuityPlanStanding Plan Objectives are right, achievable and challenging For each particular site and location To recover within predetermined timeframe in the event of a disaster SOP in place for all the different site locationsSWOT AnalysisSTRENGTHS Network quality & design Superior customer care Financial Strength Excellent Coverage & Distribution. Contract with Siemens & Nokia Brand image of Quality

WEAKNESSES

Relatively low market share Low profit margins Negative cash flows in the initial years

OPPORTUNITES Low cellular market penetration Inefficiency & poor performance of other mobile networks Co branding (with Tameer Bank) Strategic Alliances & Infrastructure Sharing Facilities E-commerce usage.THREATS

Rolling Customers Increased competitions. Grey Traffic MNP mobile number portabilityPublic pay phones & calling cards usage where network is not available Propagandas attacking brand image17OrganizingOrganogram

19Organization StructureFlat OrganizationEqual Opportunity EmployerEmpowered EmployeesNo communicationBarriers20Chain of CommandV.PG.MA.MExecutiveJunior OfficerCare and growth philosophy21LeadingOn Leadership Continuum

Telenor Pakistan23Leadership Style The leadership style followed at Telenor Pakistan is a combination of all leadership styles

24On leadership GridThe leadership style followed at Telenor Pakistan is at a 9,9 level

25Expectations from the leaders at Telenor Pakistan Passion for business Change and continuous improvement Empower People (Sub-Ordinates) Excellent Execution Integrity and Accountability26ControllingControls at Telenor PakistanRelation to employees:

Human rightsWorking environmentForced LaborChild LaborEmployee health and securityRelations to Customers, Suppliers, Competitors & Public Authorities:

CompetitionCorruption and briberyGifts and business courtesiesMoney launderingProperty and assets:

Real estate and movablesIntellectual property

Information handling and protection of personal data:

Contact with the media Information that may affect the stock price Protection of personal dataInternal control, accounting And Reporting:

Expertise and authorityInternal controlAccountingReporting and disclosureFollowing are the areas in which Telenor exercises controls over its employees in Pakistan28Controls at Telenor PakistanProducts:

According to TP Values

Business Case Evaluation

UATs are conducted

P&P acts as bridge betweenTechnology & Commercial

Employees:

Telenor Development Process

Internal Value Creation

Cascading of Goals

Services:

Various Channels available(CRD, S&CS, Relationship etc)

Network (Ops, RF, NOC)

Mystery Shopping

Effective real time reporting

29

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