Ouachita Baptist University

Social Media WorkshopMartin-Wilbourn Partners

Social Media Users

• Facebook: 1 billion users– 1 in 7 humans are on Facebook

• Twitter: 500 million users• Google+: 400 million users• LinkedIn: 200 million users• Instagram: 100 million users• Pinterest: 1 million users

2012 Social Media Minute

• Facebook:– 1.68 million posts– 684,478 pieces of content shared

• 100,000 tweets were sent• 48 hours of video uploaded to

YouTube• 3,472 check-ins on FourSquare• 120 new members on LinkedIn

Social Media Demographics

• 67% of Internet users are on social media

• Gender– Women 71%– Men 62%

• Age– 18-29 86%– 30-49 73%– 50-64 57%– 65+ 35%

Facebook

• 1 in 7 humans are on Facebook• Each day users spend 10.5 billion

minutes on Facebook• 500 million Likes per day• 250 million photos added daily• 1 out of every 7 minutes spent online

is spent on Facebook• 50% of smartphone users connect

every hour of every day

Twitter

• Twitter has more than 500 million users• 120,000 tweets are posted every second

(March 2013)• 340 Million tweets are posted each day• Every day, 1 million new accounts are

created• 43% of Americans are exposed to tweets

from traditional media• 53% of users have recommended

companies and products on Twitter

LinkedIn

• World’s largest professional network with more than 200 million users in over 200 countries.

• Average user spends 21 minutes/week on LinkedIn.

• 61% use it as their primary professional networking site.

• 42% update their profile information regularly.

Other Social Networks

• Pinterest is now the third most popular social network– 79% female, 21% male

• Google +1 button is used more than 5 billion times per day to share content

• Instagram has had over one billion photos uploaded

Mobile

• Out of 6 billion people on the planet, 4.8 billion have a mobile device–Only 4.2 billion have a toothbrush

• Individuals interact with their mobiles an average of 40 to 80 times per day

• 91% of mobile Internet access is for social activities

• Mobile users spend 161 million minutes per month on social media

Social Media Tips

Two most common questions:• How can I improve my social

media presence?• How can social media help me

get a job?

Focus: LinkedIn & Twitter

LinkedIn Tips

LinkedIn Tips

• Use Your Personal Profile to Build an Expansive Network– It is always easier to be personal as

yourself on social media.– Accept all invitations.– Use your contacts and other social

media connections to grow your base.

LinkedIn Tips

• Review & Update Your LinkedIn Profile Regularly– Profile Picture– Cover Photo

• Be Consistent– Update your page– Check and respond to others

updates– Follow companies and engage

LinkedIn Tips

• Join Groups– 81% of users belong to at least one

group– Engage in groups– Use groups to grow your base by

inviting group members to connect– Join groups up to the 50-groups limit

LinkedIn allows– Generate leads through groups– Start a group

LinkedIn Tips• Add Content– Link to your website and/or blog– Add images and/or video

• Endorsements– Boost your visibility and credibility

through gaining endorsements– Endorse others and you will likely

receive a return endorsement

Twitter Tips

Twitter Tips: Branding

• Consistency–Handles– Bios

• Imaging– Profile Photo–Header– Background

Twitter Tips: Content

• Consistent posting

• Include links– Tweets with links are three times more likely to

be RT’d

• Engagement is higher on posts with photos.– Instagram no longer embeds photos on Twitter.– Twitter has photo filters.

• Be timely

Twitter Tips: Content

• Posts with more than 118 characters on Twitter have less engagement.– Users do not want to read longer tweets, and

retweets with comments are more difficult to retweet.

• Grammar matters. Use proper punctuation.– Colons and periods are the most commonly

used punctuation.– Question marks and semicolons are not

commonly used.

Twitter Tips: Content

• How many tweets per day?– Research indicates ten to twenty tweets is a good

daily average for brands.– Infrequent posts can lead to unengaged

followers.– Over-tweeting leads to engaged unfollows.

• A common mistake is starting a tweet with @someone for a post meant for the public.– When a tweet begins with @someone, only the

two accounts (one posting and onementioned) will see the post, along withanyone who follows both.

Twitter Tips: Hashtags

• The hashtag was first used in August 2007

• A hashtag is a ”tag” used to categorize tweets according to topics

• To add a hashtag, you preface the relevant term with a pound sign (#)

• It allows people who follow a topic to find your tweet and hopefully follow you

• Be careful of using trending hashtags– Example: #Ouachita #MWPartners #MLB

Twitter Tips: Hashtags

• Use sparingly & respectfully

• Search a hashtag before using it

• Hashtags provide useful context & cues for topics

• Excessive use causes annoyance, confusion or frustration

• Use hashtags when it adds value, not on every word in a post

Twitter Tips: Engage

• Communicate with users who engage with you.

• Negative tweets will happen.– Respond. Be personable. Be polite.– Next step is to move to phone or email

contact.

• Follow other users.

• Respond to new followers.

Twitter Case Studies

The Bad

The Bad

The Bad

The Good

The Good

The Good

The Good

The Good

The Good

Martin-Wilbourn Partners

• Follow me at @BrentSGambill• Follow us at @MWPartners• Website: MWPartners.com• Blog: MWPartners.com/Podium

• Questions?