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ObjectivesYou will be able to…
Define the essential vocabulary terms regarding the media.
List at least 4 different types of media.Explain in at least three ways how the media
impacts the government.
Types of MediaAmerican Media Unit
Print MediaNewspapers, magazines, journals, news
letters, etc.Oldest form of mediaPredate our nation
The New York Times“Paper of record”
Broadcast MediaTelevision News
ABC, NBC, CBSCNN, FOX News (Conservative), MSNBC
(Liberal) June 1st 1980 (CNN born) Cable News Ratings These “experts” have had as much of an impact as
field reporters
Radio NewsSince 1950’s
Broadcast MediaTalk Radio
Since 1980’sHosts mix interviews
with their own commentary
Tend to be highly partisan Limbaugh has 14.75
million weekly listeners
NPR
InternetAmericans search
sites of traditional media such as CBS, or the NY Times, but also new types of mediaBlogs
Citizen JournalistsOrdinary individuals
who collect, report, and analyze news content
Affect On Public OfficialsHow has electronic
media affected the actions of public officials or candidates for national office?Social MediaEffect on 2012 Electi
onPoliticker USA
Tweets During Debate #1
Sharing InformationGovernment can share information with the media in a
number of waysNews Releases
Ready made story prepared by officials for the pressNews Briefing
Government officials make an announcement or explain a policy, decision, or action
Press Conference News media questions government officials
Backgrounders “Off the record”
Leaks Release of secret information to the press by anonymous
government officials