Objectives

• Share with you a themed event

• The Importance of Brand

• A Visual Merchandising module for you to use

Brand History 1908

UK USA

Children write to Father Christmas

The first Model T Ford rolls off the production line

Brand History 1930

UK USA

Little Visitors Golden Book

America’s Golden Age of Radio Begins

Brand History

UK USA

Grotto “Themed Attraction”

“A Grotto” – a natural or artificial cave used as a decorative feature in 18th Century European Gardens”

1985

The Objective

• Improve Queuing Area

• Relocate Meet & Greet

• Trim & Animation

• Lifetime Memories Shop

• Link to Purchase

• Merchandise Brand Area

• Soft Opening

• Training Programme

• Entertainers

Father Christmas World Cast 2005

The Maze

Brand Colour Function

ActivityEvent Price

Christmas Mood Boards

Christmas Windows 2005

Omnia Omnibus UbiqueEverything for Everybody, Everywhere

“Visual Merchandising is the creative, organised and

sustained method to enhance our merchandise and service to maximise

sales”

Cleaning & Lighting

Pricing

OBTAINING A CONSISTENT MESSAGE

Maintenance

The Importance of

Training!

Conclusion

Remember…

• Be creative

• Be organised

• Sustain it

Remember….

• Enhance

• Service

• Maximise