Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 1

Betsy Muller, MBA, CEHP, ACAP-EFT Sheran Mattson, PsyD, ACAP-EFT

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Slide 2

• Name 3 ways group facilitation can positively affect the community you serve, the reputation of Energy Psychology and your practice

• Describe 3 ways to create optimal energetic space for group facilitation

• List 3 effective ways to follow up with group members after the program ends.

• List 3 different group facilitation challenges that EP is ideally suited to solve

Objectives

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Slide 3 Part 1: Get Clear

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Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 4 Creating Comfort

Group Safety

• Facilitator Modeling

• Ground Rules• Parking Lot

• Confidentiality

• Consistent Reminders

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Slide 5 Key Differences Working

with Individuals vs. Groups

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Slide 6 Self Assessment

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Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 7 Your Ideal Audience

• Basic demographics

• Solutions they seek

• Your expertise

• Economic considerations

• Time available

• Location

• Technology

• Values/beliefs

• Other factors?

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Slide 8 Brainstorm For Your TargetHow could a group serve?

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Slide 9 Part 2 - Setting up for WOW

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Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 10 Intentions Support Success

Rational Objectives• What is to be accomplished, clarified, shared, known

Experiential Objectives• What is to be experienced, felt, energized

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Slide 11 “Benefit–Filled” Invitations

List participant benefits

Study descriptions, email outreach & marketing for successful programs similar to yours

Survey trusted colleagues for feedback

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Slide 12 Creating Great Titles

www.aminstitute.com/headline/

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Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 13 Creating Great Titles

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Slide 14 Creating Great Titles

http://coschedule.com/headline-analyzer#

TESTING HEADLINE HISTORY73 Powerful Tips and Secrets Every Facilitator Must Know68 Powerful Secrets Every Facilitator Must Know66 Tips, Tools and Secrets Every Facilitator Must Know

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Slide 15 Personal Preparation

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Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 16 Choosing a Great Location

Factors to Consider

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Slide 17

Physical Space

Preparation

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Slide 18 Everyone is Included

• Learning Styles Honored• Physical/Mental/Heart

• Visual/Auditory/Kinesthetic

• Practice Fun and Flow• Energizers

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Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 19

Part 3 -

“How To” Tips

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Slide 20 Facilitation/Training Spectrum

Content + Process = Result

Training Facilitation

Training Controls Facilitation Controls Process

Content and Process and is neutral on Content

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Slide 21 Know Your Audience-Adapt

• Corporate Teams

• Workshops

• Learning Groups

• Strategic Planning Groups

• Retreats

• Training

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Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 22 Managing Difficult Situations

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Slide 23 Refocusing Behaviors

What types?

• Individuals• Processes• Time• Unexpected Changes• Energy of the Group

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Slide 24 Shifting the Group

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Use Your EP Skills to Transform Groups and Audiences

Betsy Muller Sheran Mattson, PsyD www.createandconnectbrilliantly.com www.dynamiclifecoach.net

Slide 25 Part 4 -

Delivering on Promises

and Measuring Outcomes

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Slide 26 Why Use Evaluation Forms?

• Collect Feedback

• Measure learning

• Testimonials & permission to use

• Ideas for improvement

• Collect emails and data

• Reward w/ door prize

• Individual follow-up

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Slide 27 Recycling Your Content

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