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1 OBJECTIVE: To sell more washing powder Selling Washing Powder? OBJECTIVE: To sell more ‘cleaned clothes’ Case

OBJECTIVE: To sell more washing powder

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1. Selling Washing Powder?. Case. OBJECTIVE: To sell more washing powder. OBJECTIVE: To sell more ‘cleaned clothes’. 2. Classification of knowledge by Function. Case. Desorption Acoustic cavitation Acoustic vibration Cavitation Jet erosion Electro-erosion - PowerPoint PPT Presentation

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Page 1: OBJECTIVE:    To sell more washing powder

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OBJECTIVE: To sell more washing

powder

Selling Washing Powder?

OBJECTIVE: To sell more ‘cleaned clothes’

Case

Page 2: OBJECTIVE:    To sell more washing powder

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CLEAN

Classification of knowledge by Function

Disruption?

DesorptionAcoustic cavitationAcoustic vibrationCavitation Jet erosionElectro-erosionElectron impact desorptionLaser evaporationIon beamRedox reactionsHydrodynamic cavitationLaser getteringLongitudinal ultrasonic oscillationUltrasonicFrictionCryolysisPhoto-oxidationOptohydraulic effectElectrical explosionThermo-destructionDissolutionElectro-rheological effectBrushesElectrolysis

Case

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SANYO Introduces the Worlds First Zero-Detergent Electrolyzed Water Cleaning Powered Washing MachineAllows the option of "Detergent Course" or "Non-Detergent Course" according to the extent and type of dirt

SANYO has now succeeded in implementing its Electrolyzed Water technology cultivated in SANYO's Water purifying bacteria-removing device into the Fully-Automatic "Wash with Ultrasonic Waves and Electrolysis" washing machine. By combining Electrolyzed Water's dirt dissolving and bacteria-removing properties with the cleansing power of Ultrasonic Wave technology SANYO has brought to realization the World's first "Zero-Detergent course" washing machine.

Classification of knowledge by Function exampleCase

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* First patent - 1973

* Little attention given until early 1990s

* First commercial application likely to be domestic washing-machines

* Also… ask a truck driver!

Self-balancing

Self-balancing beads

Examples

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6Self-seeking

Self-seeking insect spray

Examples

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7Self-tuning

http://www.gibson.com/robotguitar/RobotGuitarVideoVoting.aspx

Self-tuning guitar

Examples

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Plastic that heals itself Self waxing skisProvide a faster ride

Self check outs In supermarkets

Self boiling rice Robotic snow removal

8Examples

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Selfcleaning sportwear Self sealing tyres Self erasing paper

Self destructing MRAM Self inflating key chain Self stirring mug

9Examples

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Absorb/AccumulateBendsBreaks Down/Cleans/Corrodes/DecomposesChanges Phase of/Melts/Freezes/Boils/Evaporates/Condenses CoolsDeposits

What FUNCTIONS apply to your process or product?

Destroys/Erodes/CorrodesDetectsDriesEmbedsExtractsHeatsHolds/Joins/AssemblesLocatesMixesMoves/Vibrates

OrientsPreserves/ProtectsPreventsProducesRotatesSeparates/Removes/PolishesStabilizes

SELF - ?

exercise