OBJECTIVE 3.01 APPLY THE ELEMENTS OF DESIGN.

SPACE• Space is the area provided for a particular purpose

• Space may have (2) or (3) dimensions:

• Length & width (ex: a floor)• Length, width & height (ex: a room or dwelling)

• The elements of good design apply to both (2) and (3) dimensional space

• Any space, no matter what size or shape, can be divided into distinct parts

• Ex: a room with (2) brightly colored rugs directs attention to the (2) separate areas rather than the total floor space of the room

LINE• Line is the visual direction of a design

• Line can be used to emphasize a pleasing element or disguise an undesirable one

• Different types of lines have different effects on design

• Vertical lines lead the eye up, adding height, formality, and strength to a design

• Horizontal lines lead the eye up to the left or right, suggesting informality and restfulness

• Curved lines add a softening, graceful effect to designs• However, too many curved lines will look busy

• Diagonal lines suggest action, movement, and excitement. • Diagonal lines can be overpowering and tiring, so should be

used sparingly

VERTICAL LINES

HORIZONTAL LINES

DIAGONAL LINES

CURVED LINES

FORM• Form is the outlined edge of a (3) dimensional object

• Form has length, width and depth/height AS WELL AS volume and mass

• There are (4) types of form:

• Realistic - depicting subjects as they exist in reality• Abstract – incorporation of simple shapes and color presented

together in a unusual way• Geometric – influence of modern art• Free

• Ex: A square sheet of glass has shape, but when several pieces are joined together at right angles, a cube is created

• Cubes, pyramids, cones, and spheres are some common geometric forms, other examples of form are found in furniture and architecture

REALISTIC FORM

ABSTRACT FORM

GEOMETRIC FORM

FREE FORM

TEXTURE• Texture is a surface’s tactile quality

• Tactile refers to the perception of touch

• In design, texture involves how a surface feels to the touch as well as how it appears to feel

• Ex: Ribbed, crinkled, rough, and smooth

TEXTURE

COLOR• Color creates certain reactions from people

• It affects a person’s emotions, moods, and physical feelings

• Red is associated with danger, power, love, passion, anger, fire, and strength

• Orange is cheerful, warm, and less aggressive than red. It expresses friendliness, courage, hospitality, energy, and hope

• Yellow is cheerful, friendly, and warm. It is associated with happiness, sunlight, sympathy, prosperity, cowardice, and wisdom

• Green is refreshing, cool, peaceful, and friendly. It is often associated with hope, envy, and good luck.

COLOR• Blue is calm, cool, and reserved. Blue communicates

serenity, tranquility, and formality. Blue has the opposite effect of red.

• Violet is the color of royalty, dignity, and mystery. It is dramatic and works well with other colors, especially pink and blue

• Black is mysterious, severe, and dramatic. It symbolizes wisdom, evil, and death.

• White is the symbol of youth, freshness, innocence, purity, faith, and peace

COLOR: FEELINGS/MOODS• Red is associated with danger, power, love, passion, anger, fire, and

strength• Orange is cheerful, warm, and less aggressive than red. It expresses

friendliness, courage, hospitality, energy, and hope• Yellow is cheerful, friendly, and warm. It is associated with happiness,

sunlight, sympathy, prosperity, cowardice, and wisdom• Green is refreshing, cool, peaceful, and friendly. It is often associated

with hope, envy, and good luck.• Blue is calm, cool, and reserved. Blue communicates serenity,

tranquility, and formality. Blue has the opposite effect of red.• Violet is the color of royalty, dignity, and mystery. It is dramatic and

works well with other colors, especially pink and blue• Black is mysterious, severe, and dramatic. It symbolizes wisdom, evil,

and death.• White is the symbol of youth, freshness, innocence, purity, faith, and

peace

COLOR MOODS/FEELINGS• Red is associated with danger, power, love, passion, anger, fire, and

strength• Orange is cheerful, warm, and less aggressive than red. It expresses

friendliness, courage, hospitality, energy, and hope• Yellow is cheerful, friendly, and warm. It is associated with

happiness, sunlight, sympathy, prosperity, cowardice, and wisdom• Green is refreshing, cool, peaceful, and friendly. It is often

associated with hope, envy, and good luck.• Blue is calm, cool, and reserved. Blue communicates serenity,

tranquility, and formality. Blue has the opposite effect of red.• Violet is the color of royalty, dignity, and mystery. It is dramatic and

works well with other colors, especially pink and blue• Black is mysterious, severe, and dramatic. It symbolizes wisdom,

evil, and death.• White is the symbol of youth, freshness, innocence, purity, faith,

and peace